Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Flatpay ApS

Location: Herlev, Capital Region of Denmark, Denmark

Job Type: Full-Time

Category: Product Design / Fintech

Date Posted: 2026-08-31

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design intuitive, reliable, and commercially impactful products for merchants, focusing on fintech and payment solutions.

• Drive product innovation by transforming complex merchant needs into user-friendly interfaces and experiences.

• Collaborate closely with cross-functional teams, including Product Managers and Engineers, to bring designs from concept to launch.

• Contribute to the evolution of a growing design team, shaping its processes, culture, and strategic direction.

• Leverage AI-powered tools and data insights to accelerate prototyping, synthesize user feedback, and measure design impact.

📝 Enhancement Note: While the title is "Product Designer," the description heavily emphasizes UI/UX design skills within a fintech context, with a specific focus on merchant-facing financial services. The role requires a blend of craft, strategic thinking, and a proactive approach to problem-solving, typical of a mid-level to senior product designer role. The emphasis on AI prototyping is a significant differentiator.

📈 Primary Responsibilities

• Design and deliver high-quality UI for both web and mobile platforms, ensuring a seamless and intuitive user experience for merchants.

• Own the end-to-end design process, from initial problem discovery and user research to shipping refined, customer-centric designs.

• Conduct user research, including field visits and country trips, to gain deep insights into merchant needs and pain points.

• Develop and maintain design system components, ensuring consistency and scalability across all product surfaces.

• Utilize AI prototyping tools to rapidly iterate on design concepts, explore solutions, and streamline the design workflow.

• Analyze quantitative and qualitative data, including behavioral data and market research, to inform design decisions and measure impact.

• Collaborate effectively with Product Managers, Engineers, and other stakeholders to align on product strategy and ensure successful design implementation.

• Proactively identify and scope new problem areas, contributing to product strategy beyond executing defined briefs.

• Contribute to the growth and evolution of the Product Design team by sharing knowledge, participating in design critiques, and fostering a collaborative environment.

📝 Enhancement Note: The responsibilities highlight a proactive, autonomous designer who not only executes but also strategizes and contributes to team growth. The emphasis on "owning a problem" and "proactively identified and scoped" suggests a role that requires initiative beyond standard design tasks.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: A minimum of 4+ years of professional experience in UI/UX design, with a proven track record of delivering high-quality digital products for web and mobile applications.

Required Skills:

• Proven ability to produce high-quality UI for both web and mobile platforms.

• Expertise in user-centered design methodologies and user research techniques.

• Proficiency in Figma, including advanced component creation and design system management.

• Strong portfolio showcasing impactful product design work, demonstrating user empathy, problem-solving, and pixel-level craft.

• Demonstrated experience owning design problems from discovery through to shipped product.

• Experience working collaboratively within cross-functional teams (Product, Engineering).

• Excellent written and verbal communication skills in English.

• Ability to work on-site in the Copenhagen office.

• Self-starter mentality with a proactive approach to problem-solving and task management.

• Kind, supportive, and collaborative team player attitude. Preferred Skills:

• Experience with AI prototyping and leveraging AI tools to accelerate design processes.

• Familiarity with designing checkout, payment flows, lending, cash advance, or other financial services products.

• Previous experience in the fintech or payments industry.

• Fluency in French, Italian, Dutch, Danish, Finnish, or German is a plus.

📝 Enhancement Note: The "Primary requirements" are crucial and directly tied to the portfolio. The "You likely bring" section indicates areas where candidates can differentiate themselves, particularly AI prototyping and fintech experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio (PDF or web link) showcasing a range of product design work.

• Emphasis on UI design for web and mobile, demonstrating pixel-level detail and craft.

• User-centered design case studies that clearly articulate the problem, your process, research insights, design decisions, and the impact of your solutions.

• Evidence of using Figma for design, including examples of component-based design and contributions to design systems.

• Demonstrations of how you've owned design problems from initial discovery to shipped product.

• Examples of collaboration with cross-functional teams and how you've integrated feedback.

• Any experience with AI prototyping tools and how they were integrated into your workflow. Process Documentation:

• Case studies should clearly outline your design process, from user research and ideation to prototyping, testing, and iteration.

• Document the impact of your designs using relevant metrics, such as conversion rates, user satisfaction, or efficiency gains.

• Showcase an understanding of design systems and how you contribute to or utilize them for consistency and scalability.

• Illustrate how you synthesize complex merchant needs into intuitive and reliable product features.

📝 Enhancement Note: The portfolio is paramount. The emphasis is on demonstrating a full design lifecycle ownership, user research integration, and the ability to work within and contribute to a design system, particularly with an AI-driven approach.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 4+ years of experience in Copenhagen, Denmark, the estimated salary range would be approximately DKK 45,000 - 65,000 per month, depending on the candidate's specific experience, skills, and demonstrated impact. This translates to an annual salary of DKK 540,000 - 780,000.

Benefits:

• Access to an in-office gym.

• Fully equipped gamer room for relaxation and team building.

• Complimentary free slush ice.

• Opportunities for conference attendance to stay abreast of industry trends.

• Participation in company hackathons for creative problem-solving and innovation.

• Dedicated AI budget for experimentation and learning.

• Opportunity to work on early-stage products with significant impact.

• Short decision paths and learning opportunities alongside senior leaders.

• Modern, international, and vibrant office environment in Copenhagen.

Working Hours: A standard 40-hour work week is typical for full-time roles in Denmark, with flexibility expected for on-site presence in the Copenhagen office.

📝 Enhancement Note: The salary estimate is based on typical mid-level to senior Product Designer compensation in Copenhagen, a high-cost-of-living city with a strong tech scene. Benefits are directly listed from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Payments. Flatpay is building products that simplify business operations, with a strong focus on payment solutions and expanding into financial services. This places them in a dynamic, competitive, and rapidly evolving market.

Company Size: Growing. As an early member of the Product Design team, you'll experience a phase of significant expansion and influence. This implies a culture that is likely agile, adaptable, and open to new ideas.

Founded: Flatpay ApS was founded with a mission to simplify business operations. The company emphasizes metric-driven growth, personal connections, and a strong customer focus.

Team Structure:

• The Product Design team is small, international, and currently comprises six designers across four product domains, with plans for growth.

• Designers work across different product areas, suggesting a collaborative model where knowledge sharing and cross-pollination of ideas are encouraged.

• A buddy program pairs colleagues across domains, fostering integration and mutual support.

• Designers have a "seat at the table," indicating influence on product strategy and team direction.

• Reporting structure is likely flat, with designers collaborating closely with Product Managers and Engineers. Methodology:

• Customer Proximity: A core methodology involves staying close to customers through merchant visits and country trips, ensuring designs are deeply informed by real-world needs.

• Data-Driven Design: Designs are informed by data and merchant feedback, with an emphasis on tracking the impact of work.

• AI Integration: A significant shift is underway with the integration of internal AI tools for rapid prototyping, data synthesis, and market research.

• Open Design Practices: Designing "in the open" and sharing work early and often is encouraged.

• Strategic Conversations: The team engages in broader discussions about strategy and growth, not just tactical design critiques.

Company Website: https://jobs.flatpay.com

📝 Enhancement Note: The company culture is characterized by a strong customer-centric approach, a commitment to innovation (especially with AI), and a collaborative, supportive team environment. The emphasis on "merchant visits" and "country trips" underscores the hands-on, real-world nature of the design work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Product Designer with 4+ years of experience, fitting into the mid-level to senior individual contributor track. The emphasis on owning problems from discovery to shipping, contributing to design systems, and shaping team processes indicates a significant level of autonomy and potential for growth beyond pure execution.

Reporting Structure: Designers are expected to work closely with Product Managers and Engineers. While a formal reporting line isn't specified, the structure suggests a matrixed approach where designers are embedded within product teams but also part of a broader design community.

Operations Impact: The role has a direct impact on the commercial success of Flatpay by designing products that are intuitive, reliable, and simplify merchant operations. By focusing on user needs and creating impactful solutions, the designer directly contributes to customer trust, retention, and business growth. The opportunity to work on early-stage products means decisions have a "sizeable impact on what gets built."

Growth Opportunities:

• Design System Mastery: Deepen expertise in contributing to and evolving the design system.

• AI in Design: Become a leader in leveraging AI tools for design prototyping, research synthesis, and workflow optimization.

• Product Strategy Influence: Grow to influence product strategy and roadmap decisions through impactful design work and proactive problem identification.

• Team Leadership: As the design team grows, opportunities for mentorship or leading specific design initiatives may arise.

• Domain Specialization: Develop expertise in specific fintech product areas (payments, lending, financial services).

• Continuous Learning: Access to conferences, hackathons, and an open AI budget supports ongoing skill development.

📝 Enhancement Note: The role offers significant growth potential, not just in design execution but also in strategic influence, team development, and specialization within the rapidly evolving fintech landscape, particularly with AI integration.

🌐 Work Environment

Office Type: Modern, international, and vibrant office located in Copenhagen. The environment is designed to be collaborative and engaging.

Office Location(s): Hørkær 16, Herlev, 2730, Denmark (part of the Greater Copenhagen area). This location is specified for on-site work.

Workspace Context:

• Collaborative Environment: The office fosters collaboration with dedicated spaces and a culture that encourages "designing in the open" and sharing work.

• Tools & Technology: Access to an internal AI prototyping process and tools is a key feature, alongside standard design software like Figma.

• Team Interaction: Opportunities for interaction with product managers, engineers, and other designers through daily work, buddy programs, and team events.

• Amenities: The office includes an in-house gym, a fully equipped gamer room, and free slush ice, promoting a positive and engaging work atmosphere.

Work Schedule: While a standard 40-hour work week is expected, the on-site requirement and the nature of product development may necessitate some flexibility. The emphasis is on delivering results and collaborating effectively within the team's rhythm.

📝 Enhancement Note: The work environment is a key selling point, emphasizing a modern, well-equipped office that supports both focused work and team collaboration, with unique perks like a gamer room and AI budget. The on-site requirement is firm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Deep Dive: A session dedicated to walking through your portfolio, discussing your process, design decisions, and the impact of your work. Be prepared to discuss specific case studies in detail.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess collaboration skills, communication, and how you approach problem-solving within a team.

• Design Challenge: Potentially a take-home assignment or an in-person/virtual design exercise to evaluate your design thinking, problem-solving abilities, and craft under time constraints. This might involve using their AI prototyping tools.

• Cultural Fit Interview: A discussion focused on your approach to teamwork, learning, and your alignment with Flatpay's values (curiosity, rigor, kindness).

Portfolio Review Tips:

• Show, Don't Just Tell: For each project, clearly articulate the problem, your role, your process (research, ideation, design, testing), key decisions made, and the measurable impact of your work.

• Highlight AI Integration: If you have experience with AI prototyping or other AI tools in design, make sure to showcase this prominently, explaining how it enhanced your workflow or outcomes.

• Figma Proficiency: Be ready to discuss your Figma setup, component usage, and how you contribute to design systems.

• Merchant Focus: Tailor your examples to demonstrate an understanding of business needs and how your designs drive commercial impact, particularly in a fintech context if possible.

• Storytelling: Structure your portfolio presentations as compelling narratives that highlight your problem-solving journey and strategic thinking.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Flatpay, its products, and its target audience (merchants).

• Focus on Process: Demonstrate a clear, logical design process, even if time is limited.

• AI Tool Familiarity: If possible, familiarize yourself with the concept of AI-assisted prototyping or design tools, as this is a key aspect of Flatpay's approach.

• Clarity and Conciseness: Be prepared to present your solutions clearly and concisely, articulating your rationale and potential impact.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio, with a particular focus on demonstrating ownership, user research, AI integration, and collaborative skills. Preparation should include practicing portfolio presentations and understanding Flatpay's business context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. Proficiency is essential.

• AI Prototyping Tools: Flatpay has built internal AI tools for prototyping. Familiarity with the concept and application of AI in design workflows is key, rather than specific tool mastery initially.

• User Research Tools: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey, or internal tools).

• Project Management Tools: Tools like Jira, Asana, or Trello for task tracking and collaboration with engineering teams.

Analytics & Reporting:

• Analytics Platforms: Experience with tools like Google Analytics, Amplitude, or Mixpanel to understand user behavior and measure design impact.

• Data Visualization Tools: Tools like Tableau or Looker (or internal dashboards) to interpret and present data effectively.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM systems (like Salesforce) and marketing automation platforms impact user journeys and data flow can be beneficial for context.

📝 Enhancement Note: Figma proficiency is a must. The significant emphasis on internal AI tools means candidates should be open to learning and adapting to new technologies rather than coming in with pre-existing mastery of specific external AI design tools.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving merchants' needs through intuitive and reliable products. This translates to empathy in design and a focus on solving real problems.

• Data-Driven Approach: Decisions are informed by data and user feedback. Designers are expected to track and demonstrate the impact of their work.

• Collaboration & Kindness: A supportive team environment where designers work closely with PMs and engineers, valuing mutual respect and shared learning.

• Rigor & Craftsmanship: A high bar for design quality, attention to detail, and rigorous problem-solving.

• Curiosity & Innovation: An openness to new technologies, especially AI, and a willingness to experiment and learn together.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working closely with PMs and Engineers from discovery through to launch.

• Open Communication: "Designing in the open" and sharing work early and often are encouraged, fostering continuous feedback.

• Knowledge Sharing: The buddy program and team structure facilitate sharing insights and best practices across different product domains.

• Strategic Partnership: Designers are seen as strategic partners who contribute to product strategy and growth conversations, not just executors.

📝 Enhancement Note: The core values revolve around customer focus, data, collaboration, quality, and innovation. The collaboration style is highly integrated and iterative, with a strong emphasis on open communication and shared learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth & Evolution: As a fast-growing company, processes and team structures may be evolving. Adapting to change and contributing to shaping new ways of working will be key.

• AI Integration: Embracing and effectively utilizing new AI tools for design will require continuous learning and adaptation.

• Balancing Craft and Speed: Delivering high-quality, user-centric designs while maintaining the pace required by a fast-growing fintech.

• Cross-Domain Complexity: Designing for diverse product surfaces and financial services requires a broad understanding and ability to manage complexity.

• On-site Requirement: For candidates not based in Copenhagen, the on-site requirement is a significant factor.

Learning & Development Opportunities:

• AI in Design Specialization: Becoming proficient in using AI tools for design, research, and prototyping, positioning yourself at the forefront of this trend.

• Fintech Domain Expertise: Deepening knowledge of financial services, payment flows, and merchant operations.

• Product Strategy Contribution: Growing your influence on product roadmaps and strategic decision-making.

• Design System Leadership: Taking on more responsibility in developing and maintaining the design system.

• Mentorship & Team Growth: Contributing to the development of a growing design team, potentially through mentorship or leading initiatives.

• Industry Exposure: Attending conferences, participating in hackathons, and utilizing an open AI budget for continuous learning.

📝 Enhancement Note: The primary challenges involve adapting to rapid growth, embracing AI, and balancing speed with quality. The growth opportunities are substantial, focusing on specialization in AI and fintech, strategic influence, and team development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a product problem from discovery to launch. What was the problem, your process, and the outcome?" (Focus on ownership, process, and impact.)

• "How do you integrate user research into your design process, especially when dealing with complex merchant needs?" (Highlight field visits, data synthesis, and empathy.)

• "Tell me about your experience with design systems. How do you contribute to them, and what are the benefits of using them?" (Emphasize consistency, scalability, and collaboration.)

• "Flatpay is heavily investing in AI for design. How do you see AI impacting the product design workflow, and what's your approach to learning and using new AI tools?" (Show curiosity, adaptability, and willingness to experiment.)

• "Describe a situation where you had to collaborate with Product Managers and Engineers who had differing opinions. How did you navigate that?" (Focus on communication, negotiation, and finding common ground.) Company & Culture Questions:

• "Why Flatpay, and why this role specifically?" (Connect your skills and career goals to Flatpay's mission and the role's responsibilities.)

• "What does 'customer-centric' mean to you in the context of designing for merchants?" (Demonstrate understanding of their target audience and business needs.)

• "How do you contribute to a positive and collaborative team environment?" (Highlight your kindness, supportiveness, and willingness to share.)

• "What are your thoughts on our approach to AI in design?" (Show you've read and understood this aspect of their culture.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project, with a clear introduction, problem statement, your role, process, key decisions, and measurable outcomes.

• Narrative: Tell a compelling story for each case study. Explain the "why" behind your design decisions.

• Visuals: Use high-quality mockups and prototypes. Clearly label screenshots and explain the context.

• Metrics: Quantify impact wherever possible. If exact numbers aren't available, discuss the types of metrics you would track and why.

• AI Integration: If applicable, clearly show where and how AI tools were used in your process and what benefits they provided.

• Conciseness: Be mindful of time. Focus on the most impactful projects and key learnings.

📝 Enhancement Note: Preparation should focus on articulating your design process, demonstrating ownership, highlighting your experience with Figma and user research, and showcasing enthusiasm for AI-driven design and the fintech space.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Flatpay jobs portal.

• Tailor your Resume: Highlight your 4+ years of UI/UX experience, specific achievements in web and mobile design, proficiency in Figma, and any experience with AI tools or fintech. Use keywords from the job description.

• Curate your Portfolio: Select 2-3 of your most relevant and impactful projects that showcase your skills in user-centered design, UI craft, problem-solving, and ideally, any AI prototyping experience. Ensure it's polished, easy to navigate, and clearly articulates your process and results.

• Prepare your Narrative: Practice presenting your portfolio projects. Be ready to discuss your design decisions, your process, and the impact of your work, especially how you've owned problems and collaborated with teams.

• Research Flatpay: Understand their mission, products, target audience (merchants), and their unique approach to design, particularly their focus on AI and customer proximity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.