Senior Product Designer at AirHelp

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Gdańsk, Pomeranian Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / Go-To-Market Operations

Date Posted: 2026-09-14

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (with options for remote work)

🚀 Role Summary

Own the end-to-end design lifecycle for AirHelp's B2B product offerings, encompassing partner-facing experiences, end-user journeys, and marketing collateral.
Develop and maintain a comprehensive B2B marketing toolkit, including sales decks, one-pagers, and campaign assets, tailored to specific partner audiences.
Drive user research, usability testing, and business case validation to ensure product and marketing deliverables are grounded in real user pain points and provide measurable business value.
Collaborate closely with Product, Product Marketing, and commercial stakeholders to integrate design thinking into early-stage product and go-to-market planning.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on B2B go-to-market strategy and execution. The responsibilities suggest a hybrid role between product design and marketing operations, focusing on how design supports commercial objectives and partner acquisition. The emphasis on "owning B2B design end-to-end" and creating a "B2B marketing toolkit" indicates a need for a designer who understands business drivers and can translate them into effective user and partner experiences.

📈 Primary Responsibilities

End-to-End B2B Product Design: Design and iterate on partner-facing product experiences, including onboarding flows, claims processing, and payout mechanisms, ensuring a seamless and intuitive partner journey.
Marketing Collateral Development: Create a B2B marketing toolkit, including sales decks, one-pagers, demo visuals, and campaign assets, that effectively communicates value propositions to target partners (e.g., OTAs, insurers, travel management companies).
User & Partner Research: Conduct in-depth partner interviews, usability testing sessions, and business case validation to gather insights and inform design decisions, ensuring deliverables address real user needs and business objectives.
Go-to-Market Strategy Integration: Contribute design thinking, user pain points, and strategic insights during early-stage product development and go-to-market planning, working closely with Product and Product Marketing teams.
Cross-Functional Collaboration: Partner with engineering teams (including distributed or external teams) to translate design concepts into production-ready solutions, ensuring high-quality implementation.
Iterative Design & Feedback Loops: Test and refine partner-facing and end-user flows based on usage data and partner feedback, systematically feeding learnings back into the design process and product roadmap.
Launch Support & Collateral Finalization: Finalize launch collateral for B2B product releases and gather feedback from early adopter partners to drive continuous improvement.
Process Standardization: Develop and document a repeatable design process for B2B initiatives, from initial positioning to complete, launch-ready toolkits, fostering efficiency and consistency.

📝 Enhancement Note: The primary responsibilities highlight a need for a designer who can operate strategically across product and marketing functions. The focus on "business case validation," "partner audiences," and "deal quality" indicates a strong commercial orientation within the design role. The requirement to build a "repeatable process" suggests an opportunity for the candidate to shape operational workflows within the design function for B2B.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant focus on B2B products and marketing design.

Required Skills:

Product Design Expertise: Proven ability to design end-to-end user experiences for complex products, with a strong portfolio showcasing B2B applications.
B2B Buyer Psychology: Deep understanding of B2B buyer motivations, decision-making processes, and how to translate these into effective product and partner experiences that drive conversion.
User Research & Validation: Proficient in conducting partner interviews, usability testing, and business case validation to ground design decisions in empirical data and user needs.
Systems Thinking: Ability to design for continuity across partner-facing products, end-user journeys, and sales/marketing collateral, understanding the interconnectedness of these elements.
Go-to-Market Process Acumen: Experience operating effectively within structured go-to-market processes, understanding the impact of design timing on speed to market.
Stakeholder Communication: Exceptional ability to communicate design decisions clearly and persuasively to commercial stakeholders, building trust and influencing outcomes.
Agile & Ambiguous Environments: Proven ability to take ownership and create clarity in fast-moving, ambiguous settings, demonstrating pragmatism and a bias for action.
Figma Proficiency: Advanced proficiency in Figma for design, prototyping, and collaboration, with the ability to leverage AI tools to accelerate workflow.
Business English Fluency: Excellent written and verbal communication skills in business English.

Preferred Skills:

Experience designing for the travel technology or FinTech (insurtech) industries.
Familiarity with CRM systems and marketing automation platforms.
Experience in developing and maintaining design systems.
Understanding of data analytics and A/B testing principles for design optimization.

📝 Enhancement Note: The experience level and specific skill requirements, particularly around B2B buyer psychology and go-to-market strategy, indicate that candidates with a strong understanding of commercial objectives and how design supports them will be highly valued. The mention of AI tools suggests an expectation for candidates to be forward-thinking and efficient in their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

B2B Product Case Studies: Showcase at least 2-3 detailed case studies of B2B product design projects, highlighting your role, the problem, your process, design solutions, and measurable outcomes.
Marketing Toolkit Examples: Include examples of marketing collateral (e.g., sales decks, one-pagers, campaign visuals) that you have designed for B2B audiences, demonstrating your ability to align design with commercial messaging.
User Research & Validation Artifacts: Present evidence of your research process, such as interview summaries, usability testing reports, or validation findings that directly influenced design decisions.
Systemic Design Examples: Demonstrate how you design for continuity across different touchpoints (product, marketing, communication), showing an understanding of how these elements reinforce each other.

Process Documentation:

Workflow Design & Optimization: Detail how you approach designing and optimizing user and partner workflows, from initial ideation through to implementation and iteration.
Implementation & Automation Methods: Describe your experience in collaborating with engineers to bring designs to life, and any use of automation or AI tools to enhance the design process or product experience.
Measurement & Performance Analysis: Explain how you measure the success of your designs, including the metrics you track and how you use data to inform future design iterations and business case validation.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a designer's ability to impact business outcomes, particularly within a B2B context. Candidates should focus on showcasing projects that have clear commercial relevance and quantifiable results, underscoring the "product and marketing design" aspect of the role.

💵 Compensation & Benefits

Salary Range:

Gdańsk, Warsaw, Kraków (Poland): 18,000 - 25,000 PLN per month (CoE contract).
B2B Contract (Poland): 20,000 - 27,000 PLN net + VAT per month.
Berlin, Germany: 85,000 - 95,000 Euro annually.
Barcelona, Spain: 70,000 - 80,000 Euro annually.

Benefits:

Private life and health insurance.
Flexible benefits package: gym membership, personal education subsidy, childcare subsidy, public transportation subsidy, or leisure travel subsidy.
Annual travel allowance.
Work from anywhere for up to 2 weeks per year.
Language classes.
Personalized progression plan.
Internal training programs and knowledge-sharing events.
Unlimited, free use of AirHelp’s services.
Pre-paid virtual card.
Office commute subsidy.
Access to mindfulness and well-being platform (Mindgram).
Team days and parties.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement that offers flexibility.

📝 Enhancement Note: The provided salary ranges are specific to different locations and contract types, with a clear distinction for Poland (CoE vs. B2B contract). The PLN ranges are presented monthly for CoE and net+VAT monthly for B2B, which are common in Poland. The annual ranges for Berlin and Barcelona are also provided. The broad range of benefits indicates a company that values employee well-being and professional development, with many options catering to diverse personal needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / Consumer Rights Advocacy. AirHelp operates in the complex intersection of travel, aviation law, and consumer advocacy, aiming to simplify air passenger rights and compensation processes.

Company Size: AirHelp is a significant player in its niche, with a global presence and a dedicated team focused on technological innovation and customer support. The company size suggests a dynamic environment with opportunities for impact and growth, but also a need for structured processes.

Founded: AirHelp was founded in 2015, indicating a relatively young company that has rapidly scaled and innovated within its sector. This history suggests a culture of agility, rapid iteration, and a drive for market leadership.

Team Structure: The Senior Product Designer will likely be part of a Product & Design team, working closely with Product Managers, Product Marketers, Researchers, and Engineers. Collaboration extends to commercial teams (Sales, Partner Management) for B2B initiatives. The reporting structure would likely be to a Head of Product Design or a similar senior design leadership role.

Methodology: AirHelp emphasizes a data-driven approach to product development and user experience. This includes leveraging real-time flight data, user feedback, and market analysis to inform design decisions. The company embraces an agile methodology, focusing on iterative development, continuous testing, and rapid deployment to meet evolving customer needs. Design thinking is integrated into the problem-solving process, encouraging creative solutions to complex challenges.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp's mission to simplify air passenger rights is a strong differentiator. For a Senior Product Designer, understanding this mission and translating it into user-centric B2B experiences is key. The company's rapid growth and focus on technology suggest a fast-paced, innovative environment where design plays a critical role in achieving business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," typically requiring 5-10 years of relevant experience. It signifies a position of significant responsibility, involving ownership of complex design challenges, strategic input into product and go-to-market strategies, and the ability to mentor junior team members. The role is expected to contribute to high-impact B2B initiatives.

Reporting Structure: The Senior Product Designer will report to a design leadership role (e.g., Head of Product Design) and will work cross-functionally with Product Management, Product Marketing, Engineering, and Sales teams. This structure allows for both design mentorship and close collaboration with business stakeholders.

Operations Impact: The Senior Product Designer's work will directly influence AirHelp's B2B revenue channels and partner acquisition efforts. By designing effective partner-facing products and compelling marketing collateral, the role will be instrumental in driving partner trust, conversion rates, and overall business growth. The success of B2B launches and the quality of partner relationships will be key metrics of impact.

Growth Opportunities:

Leadership Development: Potential to move into a Lead Product Designer role, managing a small team or overseeing a specific product domain within B2B.
Strategic Product Influence: Opportunity to shape the future of AirHelp's B2B product strategy and contribute significantly to the company's commercial roadmap.
Specialization: Deepen expertise in B2B product design, go-to-market strategy, or user research methodologies within the travel tech industry.
Mentorship: Guide and mentor junior designers, sharing best practices and fostering a culture of design excellence.
Cross-Functional Mobility: Develop strong relationships and understanding across departments, potentially leading to opportunities in product management or product marketing.

📝 Enhancement Note: The growth trajectory for this Senior Product Designer role emphasizes both individual contribution to high-impact projects and potential leadership development. The emphasis on B2B strategy and go-to-market execution provides a clear path for career advancement within a commercially focused design function.

🌐 Work Environment

Office Type: Hybrid. AirHelp offers a hybrid work model, allowing employees to combine working from home with time in the office. This model aims to balance flexibility with the benefits of in-person collaboration.

Office Location(s): The primary location for this role is Gdańsk, Poland, with potential for hybrid work. AirHelp also has offices in other major European cities like Berlin and Barcelona, suggesting a connected global workforce.

Workspace Context:

Collaborative Environment: The hybrid model is designed to foster collaboration, with dedicated office days for team meetings, workshops, and brainstorming sessions.
Tools & Technology: Employees are expected to be proficient with industry-standard design tools like Figma, and the company encourages the use of AI tools to enhance productivity and explore design solutions.
Team Interaction: Opportunities for regular interaction with design peers, product managers, engineers, and marketing teams through scheduled meetings, virtual collaboration tools, and in-office workdays.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid nature allows for flexibility in structuring the workweek, accommodating personal needs while ensuring project deliverables and team collaboration are met.

📝 Enhancement Note: The hybrid work environment at AirHelp is designed to offer flexibility while maintaining a collaborative culture. For a Senior Product Designer, this means being adept at both remote and in-office collaboration, ensuring effective communication and design output regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your application, resume, and portfolio to assess your experience and fit for the role.
Portfolio Presentation & Discussion: A session where you present selected B2B case studies from your portfolio, explaining your process, rationale, and impact. This is a critical stage to demonstrate your understanding of B2B dynamics and design thinking.
Skills & Collaboration Interview: An interview focusing on your design skills, research methodologies, collaboration style, and ability to work with cross-functional teams (Product, Engineering, Marketing).
Hiring Manager/Team Interview: A discussion with the hiring manager and potentially other team members to assess cultural fit, strategic thinking, and alignment with AirHelp's values and mission.
Final Interview (if applicable): Potentially a final round with senior leadership to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

Curate Strategically: Select 2-3 of your strongest B2B product design case studies that best align with the responsibilities outlined in this description. Prioritize projects that demonstrate end-to-end ownership, commercial impact, and user research.
Tell a Story: For each case study, clearly articulate the business problem, your role, the specific design challenges, your process (research, ideation, prototyping, testing), the solution, and the measurable outcomes (e.g., increased conversion, improved partner satisfaction, reduced churn).
Highlight B2B Nuances: Emphasize how you considered B2B buyer psychology, partner needs, and go-to-market strategies within your designs. Showcase any marketing collateral or sales enablement assets you created.
Showcase Collaboration: Detail how you worked with cross-functional teams (Product Managers, Engineers, Sales, Marketing) and managed stakeholder feedback.
Prepare for Questions: Be ready to discuss your design decisions, trade-offs you made, and how you would approach future challenges at AirHelp.

Challenge Preparation:

B2B Scenario: Be prepared for a hypothetical design challenge or discussion scenario related to a B2B product or marketing initiative within the travel tech space.
Process Articulation: Practice articulating your design process, research methods, and problem-solving approach concisely and clearly.
Metrics & Impact: Focus on how you would measure the success of your designs and demonstrate ROI, especially for B2B products and marketing efforts.

📝 Enhancement Note: The interview process emphasizes a deep dive into your portfolio, particularly your B2B experience and ability to connect design to business outcomes. Candidates should prepare to demonstrate not just design craft but also strategic thinking, commercial acumen, and strong communication skills.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core design and prototyping tool, expected to be used for UI design, wireframing, prototyping, and collaborative design sessions.
AI Tools: Encouraged for exploring ideas, validating directions, and accelerating workflow, indicating an openness to leveraging emerging technologies in the design process.

Analytics & Reporting:

While not explicitly listed as required tools for the designer, an understanding of how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) will be beneficial for data-driven design decisions and impact measurement.
Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) would be advantageous for understanding the B2B context and partner journey. Collaboration & Project Management:
Tools like Jira, Confluence, Slack, or similar platforms are expected for cross-functional team communication, project tracking, and documentation.

📝 Enhancement Note: Proficiency in Figma is essential. The explicit mention of AI tools suggests that candidates who can demonstrate innovative and efficient use of technology in their design workflow will stand out. An understanding of how design integrates with broader business systems like CRM and analytics will also be valuable.

👥 Team Culture & Values

Operations Values:

User-Centricity: A core value of designing with the end-user and partner needs at the forefront, ensuring intuitive and effective experiences.
Data-Driven Decision Making: Utilizing research, analytics, and feedback to inform design choices and measure impact, fostering a culture of continuous improvement.
Collaboration & Transparency: Working effectively across departments, sharing insights, and maintaining open communication to achieve shared goals.
Innovation & Agility: Embracing new technologies (like AI), iterating quickly, and adapting to a fast-paced market environment to deliver impactful solutions.
Ownership & Accountability: Taking responsibility for design outcomes, driving initiatives forward, and demonstrating a commitment to achieving business objectives.

Collaboration Style:

Cross-Functional Integration: Actively partnering with Product Management, Product Marketing, Engineering, and Sales to ensure design solutions are aligned with business strategy and technical feasibility.
Feedback Exchange: Participating in design critiques and providing constructive feedback, while also being receptive to feedback from various stakeholders.
Knowledge Sharing: Contributing to a culture of learning through internal training, knowledge-sharing events, and mentoring junior team members.

📝 Enhancement Note: The emphasis on data-driven decisions, collaboration, and agility aligns with modern product development practices. For a Senior Product Designer, demonstrating how these values translate into their daily work and design process will be crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing B2B and End-User Needs: Designing experiences that satisfy both partner business requirements and the end-user traveler's journey, ensuring continuity and a cohesive brand experience.
Navigating Ambiguity: Thriving in a fast-paced, evolving environment where clear direction may not always be present, requiring proactive problem-solving and initiative.
Translating Commercial Goals into Design: Effectively bridging the gap between complex business objectives and user-centric design solutions for B2B products and marketing.
Cross-Cultural Collaboration: Working effectively with distributed engineering and design teams across different time zones and cultural backgrounds.

Learning & Development Opportunities:

Advanced B2B Design Strategy: Deepen expertise in designing for complex B2B sales cycles, partner onboarding, and enterprise-level solutions.
Product & GTM Strategy Influence: Gain exposure to and contribute to high-level product and go-to-market planning, shaping the strategic direction of AirHelp's B2B offerings.
Emerging Technology Integration: Explore and implement new design tools and methodologies, including AI-powered design assistance, to enhance efficiency and innovation.
Mentorship and Leadership: Develop leadership skills through mentoring junior designers and potentially leading design initiatives within the B2B product space.

📝 Enhancement Note: The role presents significant opportunities for growth by tackling complex B2B design challenges and contributing to strategic business initiatives. Candidates should view these challenges as opportunities to expand their skill set and career impact.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to balance competing priorities between a business stakeholder's needs and user needs in a B2B context. How did you approach it, and what was the outcome?"
"How would you approach designing a new onboarding flow for a B2B partner (e.g., an airline or an insurance company) for AirHelp's services? What key considerations would you prioritize?"
"Walk me through your process for developing a B2B marketing toolkit for a new product launch. How do you ensure it aligns with both product strategy and sales objectives?"
"How do you leverage user research and data to validate assumptions and drive design decisions in a B2B environment, especially when dealing with complex business logic?" Company & Culture Questions:
"What do you know about AirHelp's mission, and how do you see your role as a Senior Product Designer contributing to it, particularly within the B2B space?"
"How do you approach collaboration with engineers, product managers, and commercial teams? Can you provide an example of a successful cross-functional project?"
"Describe your experience working in fast-paced or ambiguous environments. How do you maintain momentum and drive clarity?" Portfolio Presentation Strategy:
Focus on B2B Relevance: Select case studies that showcase your ability to solve complex B2B problems, drive commercial outcomes, and understand partner psychology.
Quantify Impact: For each case study, be ready to present clear metrics and ROI demonstrating the success of your design solutions.
Articulate Process: Clearly explain your design process, highlighting research, iteration, and collaboration. Be prepared to discuss trade-offs and challenges.
Showcase Marketing Design: If applicable, include examples of marketing collateral and explain how your design thinking supported sales and marketing efforts.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of B2B product design, go-to-market strategy, and the ability to translate business objectives into user-centric solutions. Be ready to showcase your portfolio with a focus on quantifiable business impact.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided Workable link, ensuring your resume and portfolio are up-to-date and clearly highlight your B2B design experience.
Portfolio Customization: Tailor your portfolio to prominently feature 2-3 B2B product design case studies that demonstrate your end-to-end ownership, research capabilities, and commercial impact. Include examples of marketing collateral if available.
Resume Optimization: Ensure your resume clearly outlines your experience with B2B products, go-to-market strategies, user research, and collaboration with commercial teams. Use keywords from the job description.
Interview Preparation: Practice articulating your design process, strategic thinking, and ability to drive business outcomes. Prepare specific examples that showcase your B2B expertise and problem-solving skills.
Company Research: Familiarize yourself with AirHelp's mission, B2B offerings, and recent news to demonstrate your genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer