Senior Product Designer at AirHelp

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-09-14

Experience Level: 5-10 Years

Remote Status: Hybrid (with remote options for up to 2 weeks/year)

🚀 Role Summary

Lead end-to-end design for AirHelp's B2B product offerings, encompassing partner-facing experiences, marketing collateral, and user communication journeys.
Drive go-to-market strategy for B2B initiatives by translating user pain points and business needs into compelling product and marketing designs.
Utilize user research, usability testing, and business case validation to inform design decisions, ensuring deliverables are grounded in real user needs and market demands.
Foster strong collaboration with Product, Product Marketing, and commercial stakeholders to ensure design continuity and alignment across all B2B touchpoints.
Develop and maintain a B2B marketing toolkit, including sales decks, one-pagers, and campaign assets, to enhance partner engagement and conversion rates.

📝 Enhancement Note: This role is positioned at the intersection of Product Design and Go-to-Market (GTM) Operations, requiring a blend of user-centric design expertise and a strategic understanding of business objectives, market positioning, and sales enablement. The emphasis on B2B product ownership and marketing collateral development indicates a need for operational excellence in bringing products to market and supporting commercial success.

📈 Primary Responsibilities

Own the complete design lifecycle for B2B product initiatives, from ideation and research through to final launch collateral and post-launch iteration.
Develop and maintain a comprehensive B2B marketing toolkit, including sales decks, one-pagers, campaign assets, and demo visuals tailored to specific partner audiences.
Conduct in-depth partner interviews, usability testing sessions, and business case validation to ensure all design outputs are informed by real user pain points and market proof points.
Design and iterate on partner-facing and end-user flows, analyzing real usage data to continuously improve the user experience and drive conversion.
Collaborate closely with Product and Product Marketing teams to contribute design thinking and user insights during early-stage product and go-to-market planning.
Ensure a consistent and coherent user experience across all B2B touchpoints, from the initial partner onboarding to the end-user notification and communication journeys.
Finalize launch collateral and actively gather feedback from early adopter partners to refine product offerings and marketing materials.
Establish and refine a repeatable design process for B2B initiatives, documenting learnings and success stories to inform future product development and GTM strategies.

📝 Enhancement Note: The responsibilities highlight a strong focus on GTM operational processes, including the creation of sales enablement materials and a structured approach to launching new B2B products. The emphasis on "repeatable design process" and "documentation of learnings" points to a need for systematic thinking and process optimization skills, common in operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant focus on B2B products and a strong understanding of business marketing principles.

Required Skills:

Proven experience in end-to-end product design for B2B offerings, including partner-facing interfaces and marketing collateral.
Expertise in conducting user research, including partner interviews and usability testing, to validate assumptions and gather actionable insights.
Proficiency in design and prototyping tools, such as Figma, and a strong understanding of design systems.
Ability to think in systems, ensuring continuity between partner-facing products, end-user journeys, and sales enablement materials.
Exceptional communication skills, with the ability to clearly articulate design decisions and influence commercial stakeholders.
Demonstrated experience in collaborating closely with engineering teams, including distributed or external teams, to deliver production-ready solutions.
Strong understanding of B2B buyer psychology and the ability to translate these insights into product and partner experiences that drive conversion.
Experience operating within structured go-to-market processes and understanding the impact of design timing on speed to market. Preferred Skills:
Experience with AI tools to explore ideas, validate directions, and accelerate workflow.
Familiarity with travel technology and mobile app design principles.
Experience in developing and maintaining sales decks, one-pagers, and campaign assets.
Knowledge of data analysis and its application in design iteration and optimization.
Fluency in business English.

📝 Enhancement Note: The emphasis on B2B buyer psychology, conversion-driven experiences, and collaboration with commercial stakeholders indicates that candidates with a strong understanding of sales enablement and GTM operational workflows will be highly valued. The "structured go-to-market process" and "design timing" requirements suggest that candidates who can demonstrate process efficiency and project management skills within a design context will stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase end-to-end B2B product design projects, detailing the problem, your role, process, and quantifiable outcomes.
Include examples of partner-facing product experiences, highlighting user flows, interface design, and interaction details.
Present case studies demonstrating your ability to create comprehensive B2B marketing collateral, such as sales decks, one-pagers, or campaign assets.
Provide evidence of your research rigor, including examples of partner interviews, usability testing, and assumption validation methodologies.
Demonstrate your systems thinking by illustrating how different design elements (product, marketing, communication) connect and reinforce each other. Process Documentation:
Detail your approach to user research and validation, explaining how you gather insights and integrate them into the design process.
Illustrate your workflow for developing B2B marketing toolkits, from understanding partner needs to creating final deliverables.
Explain your methodology for iterating on designs based on user feedback and performance data, showcasing a continuous improvement cycle.
Describe your process for collaborating with cross-functional teams (Product, Engineering, Marketing, Commercial) to ensure alignment and successful product launches.

📝 Enhancement Note: For a role bridging Product Design and GTM, the portfolio should not only showcase design execution but also the operational process behind it. This includes demonstrating how designs support business objectives, how market research informs GTM strategies, and how iterative processes lead to measurable improvements in partner acquisition and retention.

💵 Compensation & Benefits

Salary Range:

Warsaw, Poland (Contract of Employment): 18,000 - 25,000 PLN monthly (CoE)
Warsaw, Poland (B2B Contract): 20,000 - 27,000 PLN net + VAT monthly

Note: These ranges are provided for the Warsaw location based on the information supplied in the job description. They reflect typical compensation structures for senior design roles with B2B and GTM responsibilities in the Polish market.

Benefits:

Private life and health insurance.
Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
Annual travel allowance.
Work from anywhere for up to 2 weeks/year.
Language classes.
Personalized progression plan.
Internal training programs and knowledge-sharing events.
Unlimited, free use of AirHelp’s services.
Pre-paid virtual card.
Office commute subsidy.
Access to mindfulness and well-being platform (Mindgram).
Team days and Parties.

Working Hours: 40 hours per week, with flexibility for remote work up to 2 weeks per year, reflecting a hybrid work model.

📝 Enhancement Note: The salary ranges are specified for Warsaw, Poland, with two distinct structures: a standard employment contract (CoE) and a B2B contract. The B2B contract offers a higher net monthly rate, common in Poland for freelance or contractor roles. The benefits package is comprehensive, catering to professional development, well-being, and work-life balance, which are attractive aspects for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Travel Tech), Legal Tech (Passenger Rights)

Company Size: The provided data does not specify company size, but the existence of multiple international locations and a significant mobile app presence suggests a mid-to-large-sized organization.

Founded: AirHelp was founded to simplify and improve air passenger rights. Its mission is to make air travel fairer by empowering passengers with knowledge and tools to claim compensation for flight disruptions.

Team Structure:

The role reports into a product leadership structure, likely involving close collaboration with Product Managers, Product Marketing Managers, and engineering teams.
The B2B product design function is likely integrated within a broader Product or Design department, with a dedicated focus on the commercial aspects of the business.
Cross-functional collaboration is paramount, requiring seamless interaction with sales, marketing, legal, and engineering teams to ensure successful GTM execution. Methodology:
Data-driven design, utilizing user research, A/B testing, and performance analytics to inform product and marketing decisions.
Agile development methodologies, emphasizing iterative design, rapid prototyping, and continuous feedback loops.
A focus on user-centricity, ensuring that both partner and end-user experiences are intuitive, efficient, and valuable.
Strategic GTM planning, integrating design thinking early in the product development and market launch phases.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp operates in a dynamic intersection of travel and legal tech, demanding a product that is both user-friendly and legally compliant. The company's growth, particularly in the B2B channel, suggests a culture that values innovation, data-driven decision-making, and a strong understanding of customer needs, both for direct consumers and business partners.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Product Designer," indicating a level of autonomy, strategic input, and ownership. It sits above mid-level designers and is expected to mentor junior team members, contribute to design strategy, and take significant responsibility for key product areas.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Director of Product, or a similar senior leadership role within the product organization. They will work closely with Product Managers and Product Marketing Managers, acting as a key design partner in the GTM process.

Operations Impact: The Senior Product Designer's impact is critical to AirHelp's B2B revenue growth. By owning the design of partner-facing products and marketing collateral, they directly influence partner acquisition, onboarding efficiency, and overall deal quality. Their work will also shape the end-user experience, reinforcing the value proposition for B2B partners.

Growth Opportunities:

Specialization: Deepen expertise in B2B product strategy, GTM operations, and partner experience design within the travel tech industry.
Leadership: Potential to grow into a Lead Product Designer role, managing a team of designers or taking on larger, more complex product initiatives.
Skill Development: Opportunities to develop advanced skills in areas like business case validation, go-to-market strategy, and cross-functional stakeholder management.
Industry Exposure: Gain extensive experience in a fast-paced, international environment with a focus on passenger rights and travel disruption management.

📝 Enhancement Note: This role offers a unique opportunity for a product designer to expand their influence beyond traditional product design into the realm of GTM strategy and operations. The growth path emphasizes strategic contribution and leadership within a growing B2B segment, offering a compelling career trajectory for ambitious designers.

🌐 Work Environment

Office Type: The job listing specifies "Hybrid" with the option to "Work from anywhere for up to 2 weeks/year." This suggests a flexible work environment that combines in-office collaboration with remote flexibility. While Warsaw is listed as the primary location, the remote option indicates a modern, distributed work culture.

Office Location(s):

Primary Location: Warsaw, Masovian Voivodeship, Poland.
Potential for other AirHelp office locations globally, though the primary focus for this role is Poland. Workspace Context:
Collaborative Environment: Expect a dynamic and collaborative setting where close interaction with Product Managers, Product Marketing, Engineering, and commercial teams is standard. The hybrid model allows for intentional in-office days for team synchronization and brainstorming.
Tools & Technology: Access to industry-standard design and collaboration tools, including Figma and potentially AI-powered design assistants. The company's tech stack will support modern product development workflows.
Operations Team Interaction: The role requires significant interaction with operational functions, particularly within Product Marketing and Sales Enablement, to ensure cohesive GTM strategies and high-quality collateral.

Work Schedule: Standard full-time working hours (40 hours/week) are expected, with flexibility afforded by the hybrid and remote work policies. This allows for effective management of design sprints and GTM timelines while accommodating personal needs.

📝 Enhancement Note: The hybrid and flexible remote policy indicates a trust-based work environment that prioritizes output and collaboration over rigid office presence. This setup is beneficial for operations-focused roles that require deep work and focused execution, balanced with essential in-person collaboration for strategic alignment and team building.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.
Design Challenge/Portfolio Review: A deep dive into your portfolio, focusing on B2B product design case studies, research methodologies, and GTM collateral examples. Expect to discuss your design process, decision-making rationale, and impact.
Skills-Based Interviews: Interviews with hiring managers and cross-functional team members (e.g., Product Manager, Product Marketing Manager) to assess your B2B expertise, research rigor, communication skills, and ability to think in systems.
Final Interview: Potentially with senior leadership to discuss strategic alignment, cultural fit, and long-term vision for the role.

Portfolio Review Tips:

Highlight B2B Impact: Clearly showcase B2B projects, emphasizing how your design solutions addressed specific business needs, partner pain points, and drove conversion or revenue.
Demonstrate GTM Integration: Include examples of marketing collateral (sales decks, one-pagers) and explain how they were developed in conjunction with product design and GTM strategy.
Showcase Research & Validation: Detail your user research process, particularly for B2B contexts. Include examples of partner interviews, usability testing, and how you validated assumptions.
Explain Systems Thinking: Illustrate how your designs create continuity across different touchpoints (product, marketing, communication) and how you approach designing for a complex ecosystem.
Quantify Achievements: Whenever possible, use data and metrics to demonstrate the impact of your work, such as improvements in conversion rates, engagement, or deal quality.

Challenge Preparation:

B2B Product Scenarios: Be prepared to discuss how you would approach designing for specific B2B user types (e.g., travel agencies, insurers) and their unique needs.
GTM Strategy Integration: Think about how design supports go-to-market initiatives and how you would collaborate with marketing and sales teams.
Problem-Solving: Practice articulating your problem-solving process for complex design challenges, focusing on user needs, business goals, and iterative solutions.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to bridge product design with business objectives and GTM operations. Emphasizing your experience in B2B, your research methodologies, and your capacity to create effective marketing and sales collateral will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core tool for UI/UX design, prototyping, and collaboration. Proficiency is essential for creating detailed interfaces and interactive prototypes.
AI Tools: Mentioned as a tool to explore ideas, validate directions, and accelerate workflow. This could include AI-assisted design tools, research synthesis tools, or content generation aids.
Prototyping Tools: In addition to Figma, familiarity with other prototyping tools for specific use cases might be beneficial.

Analytics & Reporting:

While not explicitly listed, a Senior Product Designer in this role would likely interact with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions.
Familiarity with A/B testing frameworks and interpreting performance data to drive iteration is expected. CRM & Automation:
Understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms might integrate with B2B products or influence user journeys would be advantageous.
Experience in designing user interfaces that align with sales enablement processes or partner onboarding workflows.

📝 Enhancement Note: The explicit mention of AI tools signifies AirHelp's forward-thinking approach to design, encouraging candidates to leverage technology for efficiency and innovation. A strong command of Figma and an analytical mindset for interpreting user data are foundational.

👥 Team Culture & Values

Operations Values:

User-Centricity: A deep commitment to understanding and serving the needs of both B2B partners and end-users, ensuring that every design decision enhances their experience.
Data-Driven Decisions: A reliance on research, analytics, and user feedback to guide product development and GTM strategies, minimizing assumptions and maximizing impact.
Efficiency & Pragmatism: A focus on working quickly and effectively, using tools like AI to accelerate workflows and knowing when to refine designs versus when to ship.
Collaboration & Communication: A culture that values open communication, clear articulation of design decisions, and strong partnerships with commercial, product, and engineering teams.
Ownership & Initiative: Encouraging individuals to take ownership of their work, create clarity in ambiguous environments, and drive initiatives forward proactively.

Collaboration Style:

Cross-Functional Integration: The role necessitates close collaboration with Product, Product Marketing, Sales, and Engineering. The design process is integrated into the broader GTM strategy.
Feedback Exchange: An environment where constructive feedback is welcomed and utilized for continuous improvement of both product designs and GTM materials.
Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings from design projects and GTM launches across teams.

📝 Enhancement Note: The emphasis on "efficiency and pragmatism," "ownership and initiative," and "collaboration" points to a fast-paced, results-oriented environment. Candidates who can demonstrate these values in their approach to design and GTM operations will likely thrive at AirHelp.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing B2B & End-User Needs: Designing for distinct audiences (B2B partners and individual travelers) simultaneously, ensuring a cohesive and effective experience across all touchpoints.
Ambiguity & Fast Pace: Navigating a rapidly evolving product roadmap and GTM landscape, requiring adaptability and proactive problem-solving.
Cross-Functional Alignment: Effectively managing diverse stakeholder expectations and ensuring design decisions align with commercial, product, and technical constraints.
Quantifying Design Impact: Demonstrating the direct impact of design on B2B revenue, partner acquisition, and user engagement through measurable outcomes.

Learning & Development Opportunities:

B2B GTM Expertise: Deepen understanding of B2B sales cycles, partner onboarding processes, and go-to-market strategies within the travel tech sector.
Product Strategy Influence: Contribute to high-level product strategy and roadmap planning, shaping the direction of AirHelp's B2B offerings.
Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into a design leadership role.
Industry Trends: Stay abreast of advancements in AI, design technology, and the travel industry, applying new knowledge to drive innovation.

📝 Enhancement Note: This role presents a significant opportunity to develop a unique skill set at the nexus of product design, GTM operations, and business strategy. The challenges are framed as opportunities for growth, particularly for those looking to expand their influence beyond traditional design roles.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a new feature for a B2B SaaS product. How would you involve stakeholders from sales and marketing?" (Focus on your systematic approach, research, and cross-functional collaboration.)
"Walk me through a B2B marketing collateral project you led. What was the objective, who was the audience, and what was the outcome?" (Highlight your ability to create impactful sales enablement materials.)
"How do you balance the needs of different user groups, such as B2B partners and end-users, in your design decisions?" (Demonstrate your understanding of complex user ecosystems and your ability to prioritize.) Company & Culture Questions:
"What interests you most about AirHelp's mission and our B2B product strategy?" (Showcase your research into the company and genuine enthusiasm.)
"How do you approach working in a hybrid or remote environment, and what's your strategy for ensuring effective collaboration?" (Address your adaptability and communication skills.)
"Describe a time you had to influence a commercial stakeholder with a design recommendation. How did you approach it, and what was the result?" (Focus on your communication, persuasion, and business acumen.) Portfolio Presentation Strategy:
Storytelling: Structure your case studies as compelling narratives, clearly outlining the problem, your role, your process, the solutions, and the measurable impact.
B2B Focus: Prioritize B2B projects and clearly articulate how your designs contributed to business objectives like partner acquisition, conversion, or retention.
GTM Collateral Examples: Dedicate specific slides or sections to showcase your experience in creating sales decks, one-pagers, or other marketing assets, explaining their strategic purpose.
Research & Validation: Detail your research methodologies for B2B contexts and explain how you used insights to validate your designs and assumptions.
Systems Thinking Visuals: Use diagrams or flowcharts to visually represent how different components of the B2B experience (product, marketing, communication) connect.

📝 Enhancement Note: Interview preparation should emphasize your ability to think strategically about business goals, understand B2B buyer psychology, and translate those insights into both product designs and effective GTM collateral. Your portfolio should be a testament to this integrated approach.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on Workable.
Tailor your Resume: Highlight your experience in B2B product design, GTM strategy, user research, and stakeholder management. Use keywords from the job description and quantify your achievements with metrics.
Curate Your Portfolio: Select B2B-focused projects that showcase your end-to-end design process, research rigor, and ability to create impactful marketing collateral. Ensure your portfolio clearly articulates your role, the challenges, your solutions, and the business outcomes.
Prepare Your Narrative: Practice articulating your design philosophy, your approach to B2B challenges, and how you collaborate with commercial and product teams. Be ready to discuss specific case studies in detail.
Research AirHelp: Understand their mission, target B2B partners, and recent product developments. Consider how your skills can contribute to their continued growth in the travel tech market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer