Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Barcelona, Catalonia, Spain

Job Type: FULL_TIME

Category: Product Design / Go-to-Market Operations

Date Posted: 2026-09-14

Experience Level: 5-10 Years

Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

• Drive end-to-end design ownership for B2B product experiences, encompassing partner-facing interfaces, end-user notification and communication flows, and claims/payout processes.

• Develop and maintain a comprehensive B2B marketing design toolkit, including sales decks, one-pagers, campaign assets, and demo visuals tailored for partner audiences.

• Integrate deep understanding of B2B buyer contexts (OTAs, insurers, travel management companies, connectivity providers) into all design deliverables, ensuring a considered product and partner experience.

• Actively contribute design thinking and user pain point insights during early-stage product and go-to-market planning, in close partnership with Product and Product Marketing teams.

• Spearhead user research initiatives, including partner interviews and usability testing, to ground design deliverables in real user needs and validated business cases.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on B2B product and go-to-market strategy. The responsibilities extend beyond traditional product design to include marketing collateral and a deep understanding of commercial stakeholders, indicating a need for a candidate with a blend of design acumen and business strategy. The "Telecommute" location type, combined with the Barcelona salary range, suggests a hybrid model where remote work is supported, but presence in Barcelona is expected for certain collaborative activities.

📈 Primary Responsibilities

• Own the complete design lifecycle for B2B product initiatives, from conceptualization and user research to final asset delivery and post-launch iteration.

• Design and optimize partner-facing product experiences, ensuring seamless onboarding and ongoing engagement for business clients.

• Create compelling marketing and sales collateral, including pitch decks, brochures, and digital assets, that clearly articulate the value proposition to B2B partners.

• Develop user journeys and communication strategies for end-users that align with and support the B2B partner experience, ensuring a cohesive brand touchpoint.

• Conduct rigorous user research, including qualitative interviews, usability testing, and persona development, specifically targeting B2B buyer psychology and pain points.

• Collaborate closely with Product Management, Product Marketing, and Sales teams to translate business objectives and market insights into effective design solutions.

• Design and test claims and payout flows, ensuring efficiency, clarity, and user trust for both partners and end-users.

• Establish and maintain design systems and component libraries that ensure consistency and scalability across B2B product and marketing touchpoints.

• Analyze product usage data and user feedback to identify areas for design improvement and iterate on existing features and flows.

• Contribute to the strategic planning of the B2B product roadmap, providing design perspective on market opportunities and user needs.

📝 Enhancement Note: The primary responsibilities highlight a dual focus on B2B product design and marketing enablement. The emphasis on "end-to-end ownership" and "partner toolkit" suggests a role that requires not only strong UX/UI skills but also a strategic understanding of sales and marketing enablement. The requirement to "design for continuity" across partner-facing products and end-user journeys underscores the importance of a holistic approach.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant portion focused on B2B products and platforms.

Required Skills:

• Proven experience as a Senior Product Designer or similar role with a strong portfolio showcasing B2B product design and go-to-market strategy contributions.

• Expertise in user research methodologies, including conducting partner interviews, usability testing, and synthesizing findings into actionable design insights.

• Proficiency in design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, or similar, with a focus on creating high-fidelity mockups and interactive prototypes.

• Deep understanding of B2B buyer psychology and the ability to translate these insights into effective product and partner experiences that drive conversion.

• Experience in designing and developing marketing collateral, including sales decks, one-pagers, and campaign assets.

• Strong grasp of design systems, component libraries, and the ability to ensure design consistency across multiple touchpoints.

• Excellent communication, presentation, and stakeholder management skills, with the ability to articulate design decisions clearly to commercial and non-design audiences.

• Ability to thrive in fast-moving, ambiguous environments, taking ownership and driving clarity through proactive problem-solving.

• Experience working within structured go-to-market processes and understanding the impact of design timing on speed to market.

• Fluency in business English, both written and spoken. Preferred Skills:

• Experience with AI tools for design exploration, validation, and workflow acceleration.

• Familiarity with travel tech industry or SaaS platforms with complex partner ecosystems.

• Understanding of analytics and data visualization tools to inform design decisions and measure impact.

• Experience collaborating with distributed or external engineering teams.

• Knowledge of A/B testing methodologies for design optimization.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills and strategic business acumen. The "5-10 years" experience level for a "Senior" role is standard. The preference for AI tool usage and experience in "travel tech" are specific to AirHelp's domain and forward-looking approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating end-to-end product design ownership, with a clear focus on B2B applications and user journeys.

• Case studies that highlight your process for understanding B2B buyer psychology and translating those insights into tangible product and partner experiences.

• Examples of marketing and sales collateral design, showcasing your ability to create assets that support go-to-market strategies and drive partner engagement.

• Demonstrations of how you've utilized user research (partner interviews, usability testing) to validate assumptions and inform design decisions.

• Visualizations of design systems or component libraries you have contributed to or built, emphasizing consistency and scalability.

• Evidence of designing for continuity across partner-facing products and end-user experiences.

• Examples of how you have collaborated with cross-functional teams (Product, Marketing, Sales) to achieve product and business goals. Process Documentation:

• Detailed documentation of your design process, from initial problem definition and research to iteration and launch.

• Clear articulation of how you approach problem-solving in ambiguous environments and create clarity through design.

• Examples of how you have established and refined repeatable design processes, particularly for new B2B product launches and go-to-market initiatives.

• Documentation of how you use data and user feedback to iterate on designs and measure their impact.

📝 Enhancement Note: The portfolio requirements are heavily geared towards showcasing B2B experience, strategic thinking, and a holistic approach to product and marketing design. The emphasis on "repeatable design process" and "B2B product launches" indicates the company is looking for someone who can build scalable design operations within their GTM function.

💵 Compensation & Benefits

Salary Range: €70,000 - €80,000 annually (for Barcelona)

Benefits:

• Private life and health insurance, providing comprehensive coverage for well-being.

• Flexible benefits package, allowing employees to choose from options like gym memberships, personal education subsidies, childcare support, public transportation, or leisure travel vouchers.

• Annual travel allowance, contributing to personal travel experiences.

• Work from anywhere flexibility for up to two weeks per year, promoting work-life balance and location independence.

• Language classes to support professional development and communication.

• Personalized progression plan, outlining clear career development pathways.

• Access to internal training programs and knowledge-sharing events for continuous learning.

• Unlimited, free use of AirHelp’s services, demonstrating company product value.

• Pre-paid virtual card for convenient transactions.

• Office commute subsidy to support daily travel to the office.

• Access to a mindfulness and well-being platform (Mindgram) for mental health support.

• Regular team days and parties to foster team cohesion and company culture.

Working Hours: Approximately 40 hours per week, with flexibility and a hybrid work arrangement.

📝 Enhancement Note: The salary range provided for Barcelona is €70,000 - €80,000 annually, which aligns with senior-level product design roles in a major European city. The benefits package is extensive, offering a good mix of health, well-being, professional development, and lifestyle perks, which are attractive to experienced professionals. The "Work from anywhere" policy and flexible benefits indicate a company that values employee autonomy and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Travel Tech), Legal Tech (Air Passenger Rights)

Company Size: 501-1000 employees (estimated based on LinkedIn data, as not explicitly provided)

Founded: 2015 (estimated based on company description and market presence)

Team Structure:

• The B2B product design function likely sits within a larger Product or Design department, working closely with dedicated Product Management, Product Marketing, and Sales teams focused on the B2B channel.

• This Senior Product Designer will be a key individual contributor, potentially leading design efforts for specific B2B initiatives or product areas.

• Collaboration will be crucial with cross-functional teams, including engineers (potentially distributed or external), product managers, and commercial stakeholders. Methodology:

• Data-driven decision-making is a core principle, with a strong emphasis on user research, A/B testing, and analyzing product usage data to inform design choices.

• Agile methodologies are likely employed for product development, requiring designers to be adaptable and work efficiently within iterative cycles.

• A focus on building repeatable processes for product launches and go-to-market activities suggests a structured approach to scaling operations.

• The company values speed, pragmatism, and a high bar for quality, balanced with strong judgment to know when to ship.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp operates in the fast-paced travel tech industry, focusing on air passenger rights. This suggests a dynamic environment where efficiency, user advocacy, and strong commercial awareness are paramount. The company's growth, indicated by the app's download numbers, points to a culture that embraces innovation and rapid scaling. The B2B channel being their fastest-growing and highest-revenue segment highlights its strategic importance.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor with potential for leadership. This role is for an experienced professional who can operate independently, drive significant product initiatives, and mentor junior team members. The focus on owning B2B product end-to-end, including go-to-market strategy, positions this as a high-impact role.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Head of Product, Director of Design, or a Lead Product Designer. They will work closely with Product Managers and Product Marketing Managers.

Operations Impact: This role has a direct impact on AirHelp's fastest-growing and highest-revenue channel (B2B). By designing effective partner-facing experiences and marketing collateral, the designer will directly influence partner acquisition, retention, and overall revenue growth. Their work will shape how business partners perceive and utilize AirHelp's services.

Growth Opportunities:

• Specialization: Deepen expertise in B2B product strategy, GTM design, and the travel tech/legal tech domains.

• Leadership: Potential to move into a Lead Product Designer role, managing a small team or a specific product area, or transition into Product Management with a strong design foundation.

• Skill Development: Opportunities to hone skills in advanced AI-assisted design, cross-functional collaboration with commercial teams, and strategic product planning.

• Impactful Projects: Contribute to category-defining mobile experiences and significant revenue-generating product launches.

📝 Enhancement Note: The "Senior" title and the broad scope of responsibilities suggest significant autonomy and a platform for substantial career growth. The emphasis on B2B and GTM strategy opens doors for specialization in high-impact areas of product development.

🌐 Work Environment

Office Type: Hybrid work model, with a physical office presence required in Barcelona. The "TELECOMMUTE" location type alongside specific city requirements indicates a flexible approach, allowing for remote work while maintaining a home base in Spain.

Office Location(s): Barcelona, Catalonia, Spain. Specific office details (e.g., address, amenities) are not provided but are assumed to be a professional, collaborative workspace.

Workspace Context:

• A collaborative environment where designers work closely with Product Managers, Product Marketers, and Sales teams to align on B2B strategies and user needs.

• Access to modern design tools and technologies, including Figma and potentially AI-assisted design tools, to facilitate efficient workflow and innovation.

• Opportunities for cross-functional collaboration, including working with distributed or external engineering teams, requiring strong communication and remote collaboration skills.

• A culture that values both independent work and team synergy, with regular team days and parties to foster connection.

Work Schedule: Standard full-time hours (approximately 40 per week), with a hybrid arrangement that offers flexibility in balancing office-based collaboration with remote work.

📝 Enhancement Note: The hybrid nature of the role in Barcelona offers a balance between structured collaboration in an office setting and the flexibility of remote work, catering to modern work preferences while maintaining team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the B2B product design requirements and experience level.

• Portfolio Presentation & Case Study: A dedicated session where you will present your portfolio, focusing on B2B product design case studies that demonstrate your problem-solving approach, research rigor, and design thinking. Be prepared to discuss your contributions to go-to-market strategies and marketing collateral.

• Skills & Collaboration Interview: An interview focused on your technical design skills, proficiency with tools like Figma, understanding of design systems, and your ability to collaborate effectively with commercial stakeholders (Product, Marketing, Sales). Expect questions on how you handle ambiguity and drive clarity.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, communication style, and alignment with AirHelp's values. You may be asked about your experience working in fast-paced environments and your approach to user-centric design.

• Final Round: Potentially with senior leadership to discuss strategic alignment and long-term impact.

Portfolio Review Tips:

• Curate for B2B: Prioritize case studies that specifically highlight your B2B product design experience, partner-facing flows, and marketing collateral creation.

• Show Your Process: Clearly articulate your design process for each project, emphasizing user research, problem definition, ideation, iteration, and how you incorporated business goals and user pain points.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrates the impact of your designs on partner acquisition, conversion, or user satisfaction.

• Highlight GTM Contribution: Showcase how your design work has supported go-to-market strategies, including sales decks, one-pagers, or campaign assets.

• Design Systems & Continuity: If applicable, demonstrate your understanding and application of design systems and how you ensure continuity across different touchpoints.

• Storytelling: Frame your case studies as compelling narratives that showcase your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Be ready to discuss how you would approach designing a specific B2B feature or marketing asset for AirHelp, considering their target partners (OTAs, insurers, etc.).

• Prepare to articulate how you balance speed and quality in your design process, and how you handle ambiguity.

• Practice explaining complex design decisions and their business rationale to non-designers.

• Research AirHelp's current B2B offerings, their app, and their competitors to inform your discussions.

📝 Enhancement Note: The interview process is designed to thoroughly assess both the candidate's design capabilities and their strategic, business-oriented mindset, crucial for this B2B-focused role. The emphasis on portfolio presentation and case studies is standard for senior design roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect proficiency in creating complex designs, interactive prototypes, and managing design files efficiently.

• Adobe Creative Suite: Likely used for marketing collateral creation (e.g., Photoshop, Illustrator, InDesign), especially for sales decks and one-pagers.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial for specific use cases.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools like Amplitude, Mixpanel, or similar, to understand user behavior, track feature adoption, and inform design iterations.

• Data Visualization Tools: Ability to interpret data from dashboards and reports to understand user pain points and measure design impact.

CRM & Automation:

• CRM Systems: While not directly a design tool, understanding how B2B products integrate with CRM systems (e.g., Salesforce) can be advantageous for context.

• Collaboration & Project Management Tools: Proficiency in tools like Jira, Asana, Trello, or similar for managing design tasks and collaborating with development teams.

📝 Enhancement Note: The technology stack emphasizes design tools like Figma and Adobe Creative Suite, alongside a need for understanding analytics to drive data-informed design decisions. Familiarity with B2B-specific workflows and collaboration tools is also implied.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for both B2B partners and end-users, ensuring their needs are met through thoughtful design.

• Data-Driven: Decisions are grounded in research, analytics, and validated insights, rather than assumptions.

• Collaboration: A strong emphasis on teamwork, open communication, and working effectively across departments to achieve shared goals.

• Agility & Speed: Embracing a fast-paced environment, iterating quickly, and delivering value efficiently.

• Ownership & Accountability: Taking responsibility for design outcomes and driving initiatives from conception to completion.

• Quality & Pragmatism: Maintaining a high standard for design execution while also possessing the judgment to know when a solution is "good enough" to ship and iterate later.

Collaboration Style:

• Highly collaborative, working closely with Product Management, Product Marketing, Sales, and Engineering teams.

• Open to feedback and constructive criticism, fostering a culture of continuous improvement.

• Proactive communication to ensure alignment and manage expectations with commercial stakeholders.

• Knowledge sharing through internal training, workshops, and team events.

📝 Enhancement Note: AirHelp's culture appears to value a blend of strategic thinking, user advocacy, and execution speed, all within a collaborative and data-informed framework. The emphasis on pragmatism and knowing "when to ship" is key for a fast-growing company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B & End-User Needs: Designing experiences that cater effectively to both business partners (e.g., OTAs, insurers) and the end-users of the AirHelp app, ensuring consistency and value for all.

• Ambiguity in Fast-Paced Growth: Navigating a rapidly evolving product roadmap and market landscape, requiring adaptability and proactive problem-solving.

• Translating Business Strategy into Design: Effectively translating complex B2B objectives and go-to-market strategies into intuitive and impactful user experiences and marketing materials.

• Cross-Functional Alignment: Ensuring clear communication and alignment with diverse stakeholders (Sales, Marketing, Product, Engineering) who may have different priorities.

Learning & Development Opportunities:

• B2B Product Strategy Specialization: Gaining deep expertise in designing for business clients and understanding B2B sales cycles and partner ecosystems.

• Go-to-Market Design Mastery: Developing advanced skills in creating compelling sales collateral and marketing assets that directly support revenue generation.

• AI-Assisted Design: Exploring and implementing AI tools to enhance design efficiency, ideation, and validation processes.

• Leadership Potential: Opportunities to take on more ownership, mentor junior designers, and potentially step into leadership roles as the team grows.

• Industry Exposure: Working within the dynamic travel tech sector, gaining insights into evolving consumer behavior and business partnerships.

📝 Enhancement Note: The challenges are inherent to a growing B2B SaaS/Tech company, offering significant opportunities for professional development and impact. The growth opportunities align with advancing in specialized design fields and taking on greater responsibility.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for complex B2B buyer psychology. How did you uncover their pain points, and what was the outcome?"

• "How would you approach building a B2B marketing toolkit for a new AirHelp partnership product? What elements would be crucial, and how would you ensure consistency with the product experience?"

• "Imagine you need to design a new claims flow for our B2B partners. What steps would you take, and how would you involve stakeholders like Sales and Product Management?"

• "How do you balance the need for a polished, high-fidelity design with the urgency of getting a product to market quickly in a fast-paced environment?" Company & Culture Questions:

• "What excites you about AirHelp's mission and our focus on air passenger rights?"

• "How do you approach collaborating with commercial teams (Sales, Marketing) who may have different perspectives or priorities than design?"

• "Describe your experience working in ambiguous environments. How do you create clarity and drive progress when requirements are not fully defined?"

• "What does 'designing for continuity' mean to you in the context of a B2B product and its related marketing materials?" Portfolio Presentation Strategy:

• Focus on B2B Narrative: Structure your presentation around 2-3 key B2B case studies, clearly outlining the problem, your process, your specific contributions, and the measurable impact.

• Showcase GTM Elements: Include examples of marketing collateral or sales enablement assets you've designed, explaining their strategic purpose and how they supported the B2B sales cycle.

• Articulate Your Process: Be ready to walk through your research methodologies, ideation stages, and iteration cycles, explaining the rationale behind your design decisions.

• Highlight Collaboration: Discuss how you partnered with Product, Marketing, and Engineering teams, and how you managed stakeholder feedback and expectations.

• Prepare for Q&A: Anticipate questions about your design choices, your problem-solving approach, and your understanding of AirHelp's business.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of B2B dynamics, GTM strategy, and the ability to translate business needs into effective design solutions, supported by a robust portfolio.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features B2B product design case studies, including examples of marketing collateral and how your work supported go-to-market strategies. Tailor your case study descriptions to highlight your understanding of B2B buyer psychology and your process for driving conversion.

• Resume Optimization: Highlight experience relevant to B2B product design, GTM strategy, user research, Figma proficiency, and stakeholder management. Use keywords from the job description to align your qualifications with the role's requirements.

• Interview Preparation: Practice presenting your B2B case studies, articulating your design process, and explaining how you collaborate with commercial teams. Be ready to discuss your approach to ambiguity and the balance between speed and quality. Research AirHelp's B2B offerings and target partners.

• Company Research: Familiarize yourself with AirHelp's mission, products (especially the app and B2B services), and the competitive landscape in the travel tech industry. Understand their stated values and how your experience aligns with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.