Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Berlin, Berlin, Germany

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-09-14

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead end-to-end design ownership for the company's fastest-growing B2B channel, encompassing partner-facing product experiences, marketing collateral, and go-to-market strategies.

• Drive the development and maintenance of a comprehensive B2B marketing toolkit, including sales decks, one-pagers, and campaign assets, tailored to specific partner audiences.

• Integrate deep understanding of B2B buyer psychology and contexts (OTAs, insurers, travel management companies, connectivity providers) into all design deliverables, ensuring a considered and relevant partner experience.

• Actively contribute design thinking and user pain point insights during early-stage product and go-to-market planning, fostering close collaboration with Product and Product Marketing teams.

• Leverage rigorous research methodologies, including partner interviews and usability testing, to ground design decisions in real user pain points and validate business cases, moving beyond assumptions.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a significant emphasis on B2B Go-To-Market (GTM) strategy and execution. The core function involves not just traditional product design but also the creation and deployment of marketing and sales enablement materials, requiring a strong blend of design thinking, business acumen, and market understanding. The "operations" aspect is heavily tied to the operationalizing of product launches and market entry through design.

📈 Primary Responsibilities

• Own the complete B2B product design lifecycle, from initial concept to final launch collateral, ensuring seamless integration with end-user notification and communication journeys, as well as claims and payout flows.

• Develop and maintain a B2B marketing toolkit, creating impactful sales decks, informative one-pagers, compelling campaign assets, and persuasive demo visuals that resonate with diverse partner audiences.

• Translate complex B2B buyer contexts (e.g., Online Travel Agencies, insurers, travel management companies, connectivity providers) into user-centric product and partner experiences that drive engagement and conversion.

• Collaborate closely with Product and Product Marketing teams to inject design thinking and user pain point insights into early-stage product strategy and go-to-market planning.

• Conduct thorough partner interviews, usability testing, and business case validation to ensure all design deliverables are grounded in empirical data and address genuine user needs.

• Implement iterative design processes, testing and refining partner-facing and end-user flows based on real-world usage data and user feedback.

• Finalize all launch collateral and proactively gather feedback from early adopter partners to inform subsequent design iterations and improvements.

• Establish and refine a repeatable design process for B2B initiatives, feeding learnings and success stories from each launch into the next to support a growing B2B roadmap.

📝 Enhancement Note: The responsibilities highlight a GTM-centric approach to product design, emphasizing the creation of supporting sales and marketing materials as integral to the product offering. This goes beyond typical UI/UX design to include a strong component of marketing design and business strategy enablement.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant focus on B2B products and services. Demonstrated success in designing complex user journeys and creating impactful marketing collateral.

Required Skills:

• Product Design Expertise: Proven ability to design intuitive and effective user interfaces and user experiences for B2B applications.

• B2B Buyer Psychology: Deep understanding of B2B buyer motivations, decision-making processes, and the unique needs of various business partners (OTAs, insurers, TMCs, connectivity providers).

• Research & Validation: Proficient in conducting partner interviews, usability testing, and business case validation to inform design decisions and mitigate assumptions.

• Marketing & Sales Collateral Design: Experience in creating sales decks, one-pagers, campaign assets, and demo visuals that effectively communicate value propositions.

• Systemic Thinking: Ability to design for continuity across partner-facing products, end-user journeys, and sales collateral, ensuring a cohesive brand and user experience.

• Go-to-Market Process Acumen: Comfortable operating within structured GTM processes, understanding the impact of design timing on speed to market.

• Stakeholder Communication: Exceptional ability to communicate design decisions clearly and persuasively to commercial and non-design stakeholders, building trust and alignment.

• Agile & Ambiguity Navigation: Proven ability to thrive in fast-paced, ambiguous environments, taking ownership and driving clarity through proactive problem-solving.

• Tool Proficiency: Expertise in design tools such as Figma, and familiarity with AI tools for idea exploration and workflow acceleration.

• Collaboration: Strong ability to collaborate effectively with engineers, including distributed or external teams, to translate designs into production-ready solutions.

• Business English Fluency: Excellent written and verbal communication skills in English.

Preferred Skills:

• Experience in the travel technology sector or with similar platform-based B2B offerings.

• Familiarity with A/B testing and data-driven design optimization techniques.

• Experience in developing and maintaining design systems for B2B products.

• Understanding of basic marketing principles and campaign execution.

📝 Enhancement Note: The emphasis on B2B buyer psychology, marketing collateral, and GTM process integration suggests a role that bridges the gap between pure product design and product marketing operations. The required skills reflect this blend.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant B2B product design projects, detailing the problem, your design process, key decisions, and measurable outcomes.

• Include examples of marketing or sales enablement collateral (e.g., sales decks, one-pagers, campaign visuals) that you have designed, demonstrating an understanding of partner audiences and conversion drivers.

• Present case studies that highlight your research rigor, including examples of partner interviews, usability testing, and business case validation, and how these insights shaped the final design.

• Demonstrate your ability to think systemically, illustrating how you ensure continuity and consistency across partner-facing product experiences, end-user journeys, and marketing materials.

• Highlight projects where you’ve worked within structured go-to-market processes, showing an understanding of design's role in speed to market and commercial success. Process Documentation:

• Provide detailed documentation of your design process for at least one B2B initiative, from initial positioning and research to final launch collateral and post-launch feedback integration.

• Illustrate your approach to iterative design, showing how you test and refine partner-facing and end-user flows based on real usage data and user feedback.

• Detail your methodology for collaborating with Product, Product Marketing, and Engineering teams, showcasing how you translate insights into actionable design solutions.

• Include examples of how you have used AI tools or other methods to accelerate your workflow and explore design directions efficiently.

📝 Enhancement Note: The portfolio requirements are strongly geared towards demonstrating GTM design capabilities, emphasizing not just the visual output but the strategic thinking, research validation, and cross-functional collaboration involved in bringing B2B products and their supporting materials to market.

💵 Compensation & Benefits

Salary Range: €85,000 - €95,000 annually (for Berlin, Germany)

Benefits:

• Private life and health insurance.

• Flexible benefits program, including subsidies for gym memberships, personal education, childcare, public transportation, or leisure travel.

• Annual travel allowance.

• Remote work flexibility: ability to work from anywhere for up to 2 weeks per year.

• Language classes to support professional development.

• Personalized progression plan designed for career growth.

• Access to internal training programs and knowledge-sharing events.

• Unlimited, free use of AirHelp’s services for personal travel needs.

• Pre-paid virtual card for convenient expenses.

• Office commute subsidy to support on-site workdays.

• Access to a mindfulness and well-being platform (Mindgram) for mental health support.

• Regular team days and parties to foster camaraderie and team building.

Working Hours: Standard full-time working hours, typically 40 hours per week, with flexibility for hybrid work arrangements.

📝 Enhancement Note: The salary range provided is specific to the Berlin, Germany location, as indicated in the input data. This range aligns with senior-level product design roles in major European tech hubs, considering the company's industry and the role's responsibilities. The benefits package is comprehensive, offering a mix of health, wellness, professional development, and lifestyle perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / Legal Services for Air Passengers. AirHelp operates at the intersection of travel, technology, and consumer rights, aiming to simplify complex processes for air travelers. The company has a strong focus on leveraging technology to solve real-world problems for a global user base.

Company Size: AirHelp is a significant player in its niche, employing a global team. The company size suggests a dynamic environment with opportunities for cross-functional collaboration and potential for impact. The hybrid work arrangement and distributed teams indicate a modern, flexible organizational structure.

Founded: Founded in 2013, AirHelp has established itself as a leader in helping air passengers claim compensation for delayed, canceled, or overbooked flights. This history implies a company with a proven track record, a clear mission, and a developed understanding of its market and customer needs.

Team Structure:

• The Product Design team likely operates within a broader Product department, collaborating closely with Product Managers, Product Marketing Managers, Engineers (potentially distributed across different locations), and commercial teams.

• Reporting structure likely involves a Design Lead or Head of Product, with Senior Designers owning specific product areas or strategic initiatives.

• Cross-functional collaboration is emphasized, particularly with commercial teams (sales, partnerships) for the B2B focus, and with marketing for collateral development. Methodology:

• Data Analysis & Insights: A strong emphasis on data-driven decision-making, utilizing app usage data, user feedback, and market analysis to inform product and design strategies.

• Workflow Planning & Optimization: Focus on streamlining complex processes for both end-users and B2B partners, ensuring efficient and user-friendly workflows.

• Automation & Efficiency: Leveraging technology, including AI tools, to enhance user experiences, optimize internal processes, and accelerate product development and go-to-market efforts.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: The company culture is characterized by a mission-driven approach, a strong tech focus, and a global presence. The B2B product design role specifically requires navigating commercial objectives alongside user experience, necessitating a blend of analytical rigor and creative problem-solving within a fast-paced environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a high level of autonomy, expertise, and responsibility. A Senior Designer is expected to lead design initiatives, mentor junior team members, and influence product strategy. The B2B focus adds a layer of strategic GTM involvement, suggesting growth potential into Product Strategy, Product Management, or even GTM leadership roles within the design or product organization.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or potentially a Director of Product. They will work closely with Product Managers, Product Marketing Managers, and commercial stakeholders, requiring strong collaboration and influence across departments.

Operations Impact: The Senior Product Designer will have a direct and significant impact on AirHelp's B2B revenue growth. By designing compelling partner-facing experiences and effective marketing collateral, they will influence partner acquisition, retention, and deal quality. Their work will be instrumental in shaping the perception and utility of AirHelp's B2B offerings, directly contributing to the company's fastest-growing channel.

Growth Opportunities:

• Specialization: Deepen expertise in B2B product design, GTM strategy, and travel technology.

• Leadership: Progress into a Lead Product Designer role, managing a team or a specific product area, or transition into Product Management.

• Strategic Influence: Play a key role in shaping the B2B product roadmap and go-to-market strategies, influencing business direction.

• Skill Development: Continuous learning through internal training, knowledge-sharing events, and potentially external courses or conferences, focusing on emerging design trends, AI in design, and B2B market dynamics.

📝 Enhancement Note: The "Senior" title and the explicit mention of B2B GTM strategy suggest a role with significant growth potential beyond traditional product design, offering pathways into leadership and strategic product roles.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a blend of remote work and in-office collaboration. This suggests a modern workplace designed to foster both focused individual work and team interaction.

Office Location(s): The primary location mentioned is Berlin, Germany. While the role is hybrid, there will be expectations for presence in the Berlin office, likely for team meetings, workshops, and collaborative sessions. Specific details about office facilities or amenities would be available upon inquiry.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a collaborative spirit, with opportunities for in-person brainstorming, design reviews, and stakeholder meetings in the office.

• Tools & Technology: Access to industry-standard design tools (Figma), AI tools for workflow acceleration, and other relevant software for product development and collaboration.

• Team Interaction: Regular interaction with product managers, engineers, marketing, and commercial teams, both remotely and in person, fostering a dynamic and communicative work environment.

Work Schedule: A standard full-time work schedule of approximately 40 hours per week is expected, with the flexibility inherent in a hybrid model. This allows for effective management of personal and professional commitments while ensuring project timelines are met.

📝 Enhancement Note: The hybrid nature of the role in a major European city like Berlin offers a balance between flexibility and in-person collaboration, typical of modern tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements, particularly B2B experience and GTM design capabilities.

• Portfolio Presentation & Discussion: A dedicated session where you will present selected B2B projects from your portfolio, explaining your design process, strategic thinking, research methodologies, and the impact of your work. Be prepared to discuss specific examples of partner-facing flows and marketing collateral.

• Design Challenge/Case Study: You may be asked to complete a design exercise or case study, potentially involving a B2B scenario, to evaluate your problem-solving skills, design thinking, and ability to articulate solutions. This might simulate designing a partner onboarding flow or a piece of marketing collateral.

• Cross-functional Interviews: Interviews with key stakeholders, including Product Managers, Product Marketing Managers, and potentially commercial leaders, to assess your collaboration skills, business acumen, and ability to communicate design decisions effectively to non-design audiences.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, leadership potential, and overall alignment with the team and company vision.

Portfolio Review Tips:

• Curate B2B Focus: Prioritize projects that clearly demonstrate your experience with B2B products, partner-facing interfaces, and marketing/sales enablement materials. Quantify impact wherever possible.

• Showcase Process & Rationale: Don't just show final designs; walk through your problem-solving process, research insights (partner interviews, usability tests), design iterations, and the rationale behind key decisions.

• Highlight GTM Integration: Explicitly discuss how your design work supported go-to-market strategies, partner onboarding, or sales enablement. Show examples of collateral that drove specific business outcomes.

• Communicate Impact: Use metrics to demonstrate the success of your designs. This could include conversion rates, partner satisfaction scores, deal velocity improvements, or adoption rates.

• Prepare for AI Tool Discussion: Be ready to discuss how you use AI tools to enhance your workflow, explore ideas, or validate directions, as this is a specific skill mentioned in the requirements.

Challenge Preparation:

• Understand the B2B Context: Research AirHelp's B2B offerings, target partners, and market position. Anticipate challenges related to partner onboarding, lead generation, or customer success for businesses.

• Structure Your Approach: For any design challenge, clearly define the problem, outline your research and ideation process, present your proposed solution with rationale, and discuss potential next steps and metrics for success.

• Focus on Business Value: Frame your solutions in terms of business value and impact for AirHelp and its partners, demonstrating your ability to align design with commercial objectives.

📝 Enhancement Note: The interview process emphasizes a strong understanding of B2B dynamics and GTM strategy, requiring candidates to demonstrate not only design skills but also business acumen and the ability to translate user needs into commercial success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and creating design systems. Proficiency is essential for creating high-fidelity mockups and interactive prototypes.

• AI Tools: Explicitly mentioned as a tool for exploring ideas, validating directions, and accelerating workflow. This could include tools like ChatGPT for content generation, Midjourney for visual exploration, or specialized AI design assistants.

• Prototyping Tools: While Figma offers robust prototyping, familiarity with other dedicated tools might be beneficial for specific use cases or collaborative workflows.

Analytics & Reporting:

• Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): To understand user behavior within the B2B product and end-user journeys, track feature adoption, and identify areas for improvement.

• BI Tools (e.g., Tableau, Power BI): To analyze business performance, track key GTM metrics, and visualize data for stakeholders.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how product design interfaces with CRM data for partner management, sales tracking, and customer success.

• Marketing Automation Platforms (e.g., Marketo, Pardot): Awareness of how marketing collateral and product features integrate with automated marketing campaigns for B2B outreach.

• Collaboration & Project Management Tools (e.g., Jira, Asana, Trello): Essential for managing design tasks, tracking progress, and collaborating with engineering and product teams.

📝 Enhancement Note: The emphasis on Figma and AI tools highlights the modern, efficient approach AirHelp expects from its designers. Proficiency in data analysis and CRM/marketing automation awareness is crucial for understanding the B2B context and impact.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering tangible business outcomes, particularly within the B2B channel, measured by conversion rates, deal quality, and partner satisfaction.

• User-Centricity (B2B Context): Deep empathy for both direct B2B partners and the end-users they serve, ensuring designs address real pain points and create value for all stakeholders.

• Data-Informed Decisions: A commitment to using research, analytics, and user feedback to guide design choices, moving beyond assumptions to validated solutions.

• Efficiency & Pragmatism: A focus on working fast and pragmatically, using tools like AI to accelerate workflows and knowing when to refine and when to ship to maintain momentum.

• Collaboration & Communication: Valuing clear, persuasive communication to build trust with commercial stakeholders and foster strong relationships with cross-functional teams.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Product, Product Marketing, and commercial teams is central to the role, requiring active participation in strategy and planning phases.

• Process Improvement Culture: An environment that encourages iterative design, feedback exchange, and continuous refinement of both product experiences and GTM processes.

• Knowledge Sharing: Emphasis on learning from each launch and sharing success stories to build a repeatable and scalable design process for future B2B initiatives.

📝 Enhancement Note: The culture at AirHelp, particularly within the B2B product design sphere, appears to value a blend of creative problem-solving, commercial awareness, and efficient execution, all underpinned by a strong collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B Needs with End-User Experience: Designing for diverse B2B partners while ensuring a seamless and valuable experience for the ultimate end-users (air travelers) can present complex trade-offs.

• Navigating Ambiguity in a Fast-Paced Environment: Thriving in a dynamic market and startup-like atmosphere requires adaptability, proactivity, and the ability to create clarity where it doesn't initially exist.

• Translating Complex Business Requirements into Simple Designs: Condensing intricate B2B partner needs and legal frameworks into intuitive and effective product interfaces and marketing materials.

• Measuring Design Impact in GTM: Quantifying the direct impact of design on B2B sales cycles, partner acquisition, and revenue growth requires robust tracking and analytical skills.

Learning & Development Opportunities:

• B2B Strategy Specialization: Opportunity to become a subject matter expert in B2B product design and GTM strategy within the travel tech industry.

• Cross-Functional Skill Enhancement: Deepen understanding of product management, product marketing, and sales processes through close collaboration.

• AI in Design Exploration: Hands-on experience utilizing AI tools to innovate and accelerate design workflows, staying at the forefront of industry trends.

• Leadership Development: Potential to mentor junior designers, lead product initiatives, and influence strategic direction, paving the way for future leadership roles.

📝 Enhancement Note: The challenges presented are inherent to a senior, strategically focused role in a rapidly evolving company and industry. The growth opportunities are substantial, offering clear paths for career advancement and skill diversification.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex B2B product experience. What were the key challenges, your approach, and the outcome?" (Focus on your process, research, and impact.)

• "How do you approach understanding and designing for different B2B buyer personas? Can you give an example of how you translated their needs into a product or marketing asset?" (Highlight your empathy and translation skills.)

• "Walk me through your process for creating sales enablement collateral. How do you ensure it aligns with product strategy and drives commercial objectives?" (Detail your GTM design thinking.)

• "How do you use research and data (e.g., partner interviews, usability testing) to inform your design decisions, especially in ambiguous situations?" (Emphasize your research rigor and data-driven approach.) Company & Culture Questions:

• "What interests you about AirHelp and our mission to help air passengers?" (Show genuine interest and alignment with the company's purpose.)

• "How do you approach collaboration with non-design stakeholders, like commercial teams or engineers, to ensure alignment and buy-in?" (Demonstrate your communication and influence skills.)

• "How do you stay current with design trends and new tools, particularly AI in design, and how have you incorporated them into your workflow?" (Highlight your proactivity and adaptability.)

• "Describe your experience working in a hybrid or remote environment. How do you ensure effective collaboration and maintain productivity?" (Showcase your remote work best practices.) Portfolio Presentation Strategy:

• Tell a Story: For each B2B project, frame it as a narrative: the problem, your role and process, key decisions and trade-offs, the solution, and the measurable impact.

• Quantify Everything: Wherever possible, use numbers and data to demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced onboarding time by Y minutes").

• Show, Don't Just Tell: Use visuals effectively – mockups, prototypes, user flows, and examples of marketing collateral – to illustrate your points.

• Address the B2B/GTM Angle: Explicitly connect your design choices to business objectives, partner needs, and go-to-market strategies. Discuss how your designs contributed to sales enablement or partner acquisition.

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, research methodologies, and how you handled challenges or feedback.

📝 Enhancement Note: Interview preparation should focus heavily on demonstrating a strategic, business-oriented approach to product design within a B2B GTM context, supported by research, data, and strong communication skills.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience in B2B product design, GTM strategy, marketing collateral creation, and user research. Use keywords from the job description to ensure ATS compatibility.

• Curate Your Portfolio: Select 2-3 strong B2B projects that showcase your end-to-end design process, research rigor, GTM contributions, and measurable impact. Ensure it demonstrates your proficiency with tools like Figma and your understanding of B2B buyer psychology.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, quantifiable results, and how your design work directly supported business objectives and GTM strategies.

• Research AirHelp: Understand their mission, B2B offerings, target partners, and recent developments. Be ready to articulate why you are a good fit for their culture and the specific demands of this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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