Senior Product Designer at AirHelp

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Kraków, Lesser Poland Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / Go-To-Market Operations

Date Posted: 2026-09-14

Experience Level: 5-10 Years

Remote Status: Hybrid (with remote options within Poland)

🚀 Role Summary

Own the end-to-end design lifecycle for AirHelp's B2B product offerings, encompassing partner-facing interfaces, marketing collateral, and go-to-market strategy.
Drive the evolution of the AirHelp mobile app into a proactive, intelligent travel assistant, focusing on user reliance and category-defining experiences.
Conduct rigorous user research, including partner interviews and usability testing, to ensure designs address real user pain points and business objectives.
Develop and maintain a comprehensive B2B marketing toolkit, including sales decks, one-pagers, and campaign assets, tailored to specific partner audiences.
Collaborate closely with Product, Product Marketing, and commercial stakeholders to integrate design thinking into early-stage product planning and go-to-market initiatives.

📝 Enhancement Note: This role is framed as a Senior Product Designer but has significant responsibilities that bridge into Go-To-Market (GTM) Strategy and Operations, particularly in B2B marketing collateral development and partner onboarding. The emphasis on "owning B2B design end-to-end" and creating a "B2B marketing toolkit" suggests a need for design professionals who can think strategically about business objectives and partner engagement, not just user interface aesthetics. This hybrid nature is critical for operations-focused candidates to understand.

📈 Primary Responsibilities

Design and iterate on partner-facing product experiences, including onboarding flows, claims processing, and payout mechanisms, ensuring a seamless and intuitive journey.
Create compelling sales decks, one-pagers, demo visuals, and campaign assets that effectively communicate the value proposition of AirHelp's B2B solutions to various partner types (OTAs, insurers, travel management companies, connectivity providers).
Translate complex B2B buyer contexts and user pain points into actionable design solutions that drive conversion and build partner trust.
Execute qualitative and quantitative research methodologies, such as partner interviews, usability testing, and business case validation, to inform design decisions and de-risk product launches.
Ensure continuity and consistency across B2B product experiences and end-user communication journeys, from partner engagement to traveler interaction.
Develop and refine a repeatable design process for B2B initiatives, from initial positioning and strategy to launch-ready toolkits and collateral.
Collaborate closely with engineering teams, including distributed or external teams, to ensure design feasibility and successful implementation of production-ready solutions.
Actively participate in early-stage product and go-to-market planning, providing design thinking and user insights to Product and Product Marketing teams.
Feed learnings and success stories from B2B product launches back into the design and development cycle for continuous improvement.
Finalize launch collateral and actively gather feedback from early adopter partners to iterate on product and marketing materials.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate strategically, not just tactically. The emphasis on "Go-to-market strategy," "B2B buyer contexts," and "sales and marketing collateral" indicates that candidates with experience in product marketing design or GTM operations support will be highly valued. The ability to "think in systems" and ensure "continuity" between partner-facing and end-user experiences is a key differentiator for successful operations professionals in this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in product design, with a significant focus on B2B products and a strong understanding of business marketing principles.

Required Skills:

Proven experience in end-to-end product design for B2B platforms and services.
Proficiency in design and prototyping tools, particularly Figma.
Strong understanding of user research methodologies, including partner interviews and usability testing.
Demonstrated ability to create high-quality marketing collateral, sales decks, and campaign assets.
Expertise in design thinking and translating user pain points into effective design solutions.
Experience with go-to-market strategy development and execution from a design perspective.
Excellent communication and presentation skills, with the ability to articulate design decisions to commercial stakeholders.
Ability to operate effectively in fast-moving, ambiguous environments, taking ownership and driving clarity.
Strong problem-solving skills and a pragmatic approach to design and workflow acceleration.
Proficiency in business English. Preferred Skills:
Experience with AI tools for design exploration and validation.
Familiarity with travel tech or SaaS B2B environments.
Understanding of conversion optimization principles in B2B contexts.
Experience designing for mobile-first B2B applications.
Knowledge of data analysis and its application in design iteration.
Experience collaborating with distributed or external engineering teams.

📝 Enhancement Note: The requirements emphasize a unique blend of deep product design skills with commercial acumen and a strategic GTM mindset. Candidates should highlight projects where they've influenced business outcomes through design, not just UI/UX improvements. The mention of AI tools suggests a forward-thinking approach to design workflows, which is increasingly relevant in operations roles focused on efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase end-to-end B2B product design projects that demonstrate problem-solving, user research, and iterative design processes.
Include examples of marketing collateral (e.g., sales decks, one-pagers, campaign assets) that were developed to support B2B sales and go-to-market strategies.
Present case studies detailing how your design thinking and user insights directly influenced product strategy and business outcomes.
Demonstrate your ability to design for continuity across partner-facing product experiences and end-user journeys.
Highlight projects where you've validated assumptions through user research and business case validation, showing a data-driven approach. Process Documentation:
Detail your process for conducting partner interviews and usability testing, including how findings were translated into design iterations.
Illustrate your workflow for developing B2B marketing toolkits, from initial concept and strategy to final deliverables.
Explain your approach to ensuring design consistency and continuity across integrated B2B and consumer-facing touchpoints.
Provide examples of how you've established or improved repeatable design processes for go-to-market initiatives.
Showcase how you've used feedback from early adopters to refine product and marketing materials.

📝 Enhancement Note: For operations-focused candidates, the portfolio should emphasize not just the visual output but the process and impact. Demonstrating how design decisions supported business objectives, drove partner acquisition, or improved conversion rates will be crucial. The ability to articulate a repeatable process for B2B product launches is a key indicator of GTM operational maturity.

💵 Compensation & Benefits

Salary Range:

Kraków, Poland (CoE): 18,000 - 25,000 PLN monthly (approx. 216,000 - 300,000 PLN annually)
Kraków, Poland (B2B Contract): 20,000 - 27,000 PLN net + VAT monthly (approx. 240,000 - 324,000 PLN net + VAT annually)

(Note: The provided salary ranges are based on the job description and converted to annual figures for clarity. The B2B contract rate is typically higher net due to contractor status.)

Benefits:

Private life and health insurance.
Flexible benefits package including gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
Annual travel allowance.
Work from anywhere for up to 2 weeks per year.
Language classes.
Personalized progression plan with internal training programs and knowledge-sharing events.
Unlimited, free use of AirHelp’s services.
Pre-paid virtual card.
Office commute subsidy.
Access to a mindfulness and well-being platform (Mindgram).
Team days and parties.

Working Hours: Approximately 40 hours per week, with flexibility and remote work options supporting work-life balance.

📝 Enhancement Note: The salary ranges are provided for Kraków, Poland, with a distinction between employment contract (CoE) and B2B contract. The B2B net salary range is estimated to be between 240,000 - 324,000 PLN annually, which aligns with the AI-estimated annual range of 240,000 - 324,000 PLN. The benefits package is comprehensive, with a notable emphasis on professional development and flexible work arrangements, which are attractive to operations professionals seeking growth and autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Tech / SaaS / Legal Services (Consumer Rights)

Company Size: (Implied to be growing rapidly, with ~1 million app downloads in under 8 months)

Founded: AirHelp was founded in 2015, with the mobile app launched more recently. This indicates a company that is scaling and innovating rapidly, particularly in its digital product offerings.

Team Structure:

The role involves close collaboration with Product Managers, Product Marketing Managers, and Engineering teams.
The Senior Product Designer will likely be integrated into product squads or feature teams, working alongside cross-functional peers.
There's an expectation of direct interaction with commercial stakeholders (sales, partnerships) to understand B2B buyer needs.
The company operates in a global context, suggesting potential collaboration with distributed teams. Methodology:
Data-Driven Design: Emphasis on research, usability testing, and validation to ground design decisions in user needs and business objectives.
Agile Development: Implied by the fast-paced, iterative nature of product development and the need to "work fast and pragmatically."
User-Centricity: Focus on understanding both partner and end-user pain points to create effective experiences.
Go-to-Market Integration: Design is integral to early-stage GTM planning and the creation of launch collateral.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp positions itself as a fast-growing, innovative company leveraging technology to solve complex problems in the travel industry. The culture appears to value pragmatism, ownership, and collaboration, especially between design, product, and commercial functions. For operations professionals, this implies an environment where their ability to drive efficiency, streamline processes, and contribute to strategic initiatives will be highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level position with significant autonomy and responsibility. It’s not a traditional "Operations" role but requires operational thinking in its execution of GTM strategy and process design.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Head of Product Design, Design Lead, or potentially a VP of Product. They will work closely with Product Managers and Product Marketing Managers.

Operations Impact: The Senior Product Designer will have a direct impact on AirHelp's B2B revenue streams by designing effective partner experiences, improving partner onboarding, and creating compelling marketing and sales collateral that drives deal quality and conversion. Their work will also influence the overall user experience of the AirHelp app, contributing to customer retention and satisfaction.

Growth Opportunities:

Specialization: Deepen expertise in B2B product design, GTM strategy integration, and user research for complex business contexts.
Leadership: Potential to mentor junior designers, lead design initiatives for major B2B product launches, and influence design strategy.
Cross-Functional Mobility: Opportunity to gain significant experience in product marketing, GTM planning, and business development through close collaboration.
Skill Development: Access to personalized progression plans, internal training, and language classes to enhance professional capabilities.

📝 Enhancement Note: While titled "Product Designer," the role offers substantial opportunities for growth in areas relevant to operations professionals, such as GTM strategy execution, process optimization, and cross-functional leadership. The emphasis on a "repeatable process" and "design coverage across multiple B2B product launches" points to a career path that values operational excellence in design delivery.

🌐 Work Environment

Office Type: Hybrid work model, with options for remote work within Poland. The company also has offices, suggesting a potential for in-office collaboration days.

Office Location(s): Kraków, Poland is the primary listed location, with salary ranges also provided for Berlin and Barcelona.

Workspace Context:

Collaborative Environment: Close partnership with Product, Product Marketing, and Engineering teams. Expectation of open communication and stakeholder management.
Tools & Technology: Access to design tools like Figma, and potentially AI tools for workflow acceleration. The company is digitally focused, implying modern technology infrastructure.
Team Interaction: Opportunities for interaction through "Team days and Parties," fostering a sense of community and collaboration.

Work Schedule: Standard working hours (approx. 40 hours/week) with flexibility and the ability to work remotely, supporting a balanced approach to work and personal life.

📝 Enhancement Note: The hybrid and remote-friendly nature of the role, combined with office-based collaboration opportunities, offers flexibility. For operations professionals, this balance is often key, allowing for focused work while maintaining team connection. The mention of "distributed or external teams" suggests an environment accustomed to remote collaboration, a vital skill for modern operations roles.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely involves a review of your CV and portfolio to assess experience and fit.
Portfolio Presentation: Be prepared to walk through 2-3 key B2B product design case studies, focusing on your process, problem-solving, and impact. Highlight how your design contributed to business goals and partner engagement.
Design Challenges: May include a practical design exercise or a take-home assignment focused on a B2B scenario, assessing your problem-solving skills, design thinking, and ability to work within constraints.
Stakeholder Interviews: Interviews with Product Managers, Product Marketing Managers, and potentially commercial leads to assess collaboration skills, strategic thinking, and understanding of B2B contexts.
Cultural Fit Assessment: Discussions to gauge your alignment with AirHelp's values, your ability to work in ambiguous environments, and your communication style.

Portfolio Review Tips:

B2B Focus: Prioritize showcasing B2B projects. If B2B is limited, highlight transferable skills from B2C projects that demonstrate strategic thinking, business acumen, and GTM understanding.
Process Over Polish: Detail your thought process, research methodologies, iteration cycles, and how you addressed specific business objectives or user pain points.
Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased partner engagement, reduced churn, successful deal closures attributed to collateral).
Showcase Versatility: Include examples of both product interfaces and marketing collateral design to demonstrate your ability to "move from a partner-facing flow to a sales deck without losing quality."
Storytelling: Frame your case studies as narratives: the problem, your approach, the solutions, and the results.

Challenge Preparation:

Understand the B2B Context: Research AirHelp's B2B partners and their typical needs and challenges. Consider how design can solve these problems.
GTM Strategy: Familiarize yourself with go-to-market principles and how design plays a role in successful product launches and sales enablement.
Business Acumen: Be ready to discuss how design decisions impact business metrics, revenue, and partner relationships.
Communication: Practice articulating your design decisions clearly, concisely, and persuasively, especially to non-design stakeholders.

📝 Enhancement Note: The interview process heavily emphasizes a strategic, business-oriented approach to design. Operations candidates should leverage their understanding of GTM processes, sales enablement, and business impact to frame their experience and portfolio. Demonstrating an ability to create repeatable processes and measurable outcomes will be key.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Explicitly mentioned as a key tool for design and prototyping. Expect to use it extensively for UI design, wireframing, and creating interactive prototypes.
AI Tools: Mentioned for exploring ideas, validating directions, and accelerating workflows. Candidates should be prepared to discuss how they leverage AI in their design process.

Analytics & Reporting:

While not explicitly listed, a data-driven approach implies the use of analytics tools to track user behavior, conversion rates, and product performance. Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar would be beneficial for understanding usage patterns and informing design decisions. CRM & Automation:
Experience with CRM systems (e.g., Salesforce, HubSpot) might be indirectly relevant for understanding partner data and sales processes, although not a direct requirement for the design role. Understanding how design impacts CRM data or sales automation workflows could be a plus.
Familiarity with project management tools (e.g., Jira, Asana) is expected for collaboration with engineering and product teams.

📝 Enhancement Note: The emphasis on Figma and AI tools highlights AirHelp's commitment to modern design workflows. For operations professionals, understanding how design tools integrate with broader data analytics and CRM systems is crucial for a holistic view of the customer and partner journey. Candidates should be prepared to discuss their experience with tools that facilitate data-informed design and process optimization.

👥 Team Culture & Values

Operations Values:

Pragmatism & Speed: "Work fast and pragmatically," "know when to go deep in Figma and when to move on." This suggests a culture that values efficiency and timely delivery over perfection in all cases.
Ownership & Initiative: "Take ownership and don't wait for perfect clarity, you create it." This points to a culture that empowers individuals to drive progress proactively.
Collaboration & Communication: "Communicate design decisions clearly enough to build trust with commercial stakeholders, not just design peers." Strong emphasis on cross-functional teamwork and clear articulation of ideas.
Data-Driven Approach: "Run partner interviews, usability testing, and business case validation to ground deliverables in real user pain points and proof points, not assumptions." Decisions are expected to be informed by research and data.
Quality & Judgment: "High bar for quality, but also strong judgment. You know when to refine and when to ship." A balance between attention to detail and strategic decision-making.

Collaboration Style:

Cross-Functional Integration: Close collaboration with Product, Product Marketing, and Engineering is central to the role.
Stakeholder Management: Ability to build trust and communicate effectively with commercial teams.
Feedback Loops: Openness to feedback from early adopters and continuous iteration based on user input.
Shared Understanding: Designing for continuity and ensuring alignment across different parts of the B2B offering and user journeys.

📝 Enhancement Note: The company culture values proactive individuals who can navigate ambiguity and drive results through collaboration and data-informed decisions. For operations professionals, these values align well with roles that require process improvement, cross-functional alignment, and a focus on measurable business impact.

⚡ Challenges & Growth Opportunities

Challenges:

Ambiguity and Speed: Navigating a fast-moving environment with evolving priorities and creating clarity where it doesn't exist.
B2B Complexity: Designing for diverse B2B buyer contexts and ensuring product and marketing materials resonate with specific partner segments.
Balancing Quality and Speed: Maintaining a high standard of design while meeting aggressive go-to-market timelines.
Cross-Functional Alignment: Ensuring buy-in and effective communication with commercial, product, and engineering teams, especially with distributed colleagues.
Turning Insights into Action: Effectively translating user research and business validation into tangible design solutions and successful product launches.

Learning & Development Opportunities:

Operations & GTM Acumen: Gain deep experience in B2B go-to-market strategy, partner onboarding processes, and sales enablement through direct involvement.
Product Strategy Influence: Contribute significantly to the strategic direction of AirHelp's B2B product offerings.
Advanced Design Skills: Refine skills in user research, systems thinking, and the application of AI in design.
Career Progression: Potential to move into design leadership, product management, or specialized GTM roles.
Industry Exposure: Work within the dynamic Travel Tech sector, understanding unique operational challenges and opportunities.

📝 Enhancement Note: The challenges presented are typical of high-growth tech environments and offer significant opportunities for professional development. Candidates who thrive on solving complex problems and driving tangible business outcomes will find this role rewarding. The growth opportunities are particularly strong for those looking to blend design expertise with operational and strategic GTM experience.

💡 Interview Preparation

Strategy Questions:

"Describe a time you designed a B2B product or feature that directly impacted revenue or partner acquisition. What was your process, and what were the results?" (Focus on impact, process, and metrics.)
"How do you approach designing for diverse B2B buyer personas? Walk us through an example where you had to tailor your design for different stakeholder needs within a single organization." (Demonstrate understanding of B2B psychology and segmentation.)
"Imagine we need to launch a new partner onboarding flow. What are the key design considerations, and how would you ensure continuity with our existing B2C app experience?" (Assess systems thinking and end-to-end process design.) Company & Culture Questions:
"What interests you most about AirHelp's mission, and how do you see your design skills contributing to our B2B growth?" (Show genuine interest and alignment with company goals.)
"How do you handle working in an ambiguous or fast-paced environment where requirements might change? Provide an example." (Assess ownership, adaptability, and problem-solving.)
"How do you build trust and communicate effectively with non-design stakeholders, such as sales or product marketing?" (Focus on collaboration, empathy, and clarity in communication.) Portfolio Presentation Strategy:
B2B Case Study Structure: Problem -> Research/Insights -> Solution (Design Process & Deliverables) -> Impact/Results -> Learnings.
Quantify Everything: Use data and metrics to demonstrate the business value of your design work (e.g., "This collateral contributed to a 15% increase in demo requests," or "Usability testing revealed a 20% improvement in task completion rates for the partner onboarding flow").
Showcase Versatility: Present examples that include both product interface design and marketing collateral creation to highlight your ability to cover the "end-to-end B2B design" scope.
Highlight Process: Be ready to discuss your iterative process, how you incorporated feedback, and how you made trade-offs when necessary.
Connect to AirHelp: Whenever possible, draw parallels between your past experiences and the challenges or opportunities at AirHelp.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design expertise, strategic thinking, and operational execution. Candidates should highlight their ability to translate business needs into design solutions and measure their impact, mirroring the core responsibilities of GTM and RevOps roles.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided Workable link.
Customize your Resume: Tailor your resume to highlight B2B product design experience, GTM strategy involvement, user research capabilities, and proficiency with tools like Figma. Use keywords from the job description.
Curate Your Portfolio: Select 2-3 strong B2B-focused case studies. Ensure they clearly articulate the problem, your process, the solutions (including both product and marketing collateral examples if applicable), and quantifiable results. Be prepared to discuss your role and impact in detail.
Prepare Your Narrative: Practice articulating your experience, focusing on how you drive business outcomes through design, manage cross-functional relationships, and operate effectively in dynamic environments.
Research AirHelp: Understand their product, target B2B partners, and recent developments. Consider how your skills can address their current challenges and contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer