Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Plaee

Location: Ramat Gan, Tel-Aviv District, Israel

Job Type: Full-time

Category: Product Design / Marketing Operations

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and creative direction for Plaee's brand and digital platforms, focusing on creating impactful and engaging user experiences.

• Lead the design of high-impact marketing assets, campaigns, and brand materials to support Go-To-Market (GTM) strategies.

• Collaborate cross-functionally with Product, Marketing, and Engineering teams to ensure a cohesive and consistent visual experience across all touchpoints.

• Leverage AI design tools to enhance creative output speed and scalability, contributing to efficient marketing operations.

• Continuously evolve the brand's aesthetic, storytelling, and overall visual communication to maintain a competitive edge in the prediction market industry.

📝 Enhancement Note: While the core role is Product Design, the emphasis on marketing assets, campaigns, brand materials, and Go-To-Market strategy integration suggests a strong overlap with Marketing Operations and GTM enablement functions. The use of AI design tools also points to a need for efficiency and process optimization within the creative workflow.

📈 Primary Responsibilities

• Own and define the comprehensive visual identity and creative direction for Plaee, encompassing brand guidelines, logos, typography, and color palettes.

• Lead the end-to-end design process for high-impact marketing assets, including digital ads, social media campaigns, landing pages, email templates, and presentation decks.

• Collaborate closely with Product Managers, Marketing Specialists, and Engineering teams to ensure seamless integration of visual design with product development and marketing initiatives.

• Contribute to and oversee UI design elements for the company's web and mobile platforms, ensuring a user-friendly and aesthetically pleasing experience.

• Develop and execute creative concepts for marketing campaigns, translating business objectives into compelling visual narratives that drive user acquisition and engagement.

• Utilize and experiment with AI design tools to accelerate the creation of design assets, optimize workflows, and explore innovative visual solutions.

• Continuously research industry trends, competitor aesthetics, and user feedback to proactively evolve the brand's visual language and storytelling capabilities.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand ownership and hands-on execution, typical for mid-level design roles in fast-growing startups. The explicit mention of "marketing assets, campaigns, and brand materials" and "Go-To-Market strategies" indicates a significant contribution to marketing operations and GTM efforts, requiring an understanding of campaign performance metrics and conversion optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Product Design, or a related field, or equivalent practical experience.

Experience: 4+ years of professional experience as a Product Designer, Visual Designer, or Graphic Designer, with a proven track record in digital product and marketing design.

Required Skills:

• Strong portfolio showcasing a diverse range of work in branding, campaign design, and visual storytelling.

• Excellent visual sense, creativity, aesthetic judgment, and meticulous attention to detail.

• Proven experience in designing digital products, marketing assets, and brand materials.

• Hands-on proficiency in industry-standard design software (e.g., Figma, Sketch, Adobe Creative Suite).

• Demonstrated ability to lead design initiatives and execute on creative projects from concept to completion.

• Comfort and adaptability in a fast-paced, dynamic startup environment.

• Fluent English communication skills, both written and verbal. Preferred Skills:

• Experience with AI-powered design tools and automation workflows.

• Familiarity with UI/UX principles and best practices for web and mobile applications.

• Understanding of Go-To-Market strategies and how design contributes to campaign success.

• Experience in the online entertainment, fintech, or prediction market industries.

• Basic understanding of front-end development principles (HTML/CSS) to inform design feasibility.

📝 Enhancement Note: The requirement for 4+ years of experience and a strong portfolio in "branding, campaigns, and visual storytelling" positions this as a mid-level role. The "hands-on approach" is a key indicator that the candidate will be expected to execute designs, not just manage teams or strategy. The preference for AI design tools suggests a forward-thinking approach to creative operations and workflow efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in brand identity development and visual language.

• Include detailed case studies for at least 2-3 marketing campaigns, highlighting the objective, design process, execution, and measurable impact (e.g., engagement rates, conversion improvements).

• Present examples of UI design for digital products, illustrating user flows, interface elements, and overall user experience.

• Demonstrate proficiency in creating a variety of marketing assets, such as social media graphics, ad banners, landing page designs, and presentation templates.

• Clearly articulate your role and contributions in each project, emphasizing your strategic thinking and problem-solving approach. Process Documentation:

• For campaign-related projects, outline the workflow from brief to final delivery, including stakeholder feedback loops and revision processes.

• Detail how you've utilized design systems or style guides to ensure brand consistency across different platforms and assets.

• Explain your approach to iterative design, including user testing or feedback mechanisms used to refine designs.

• Describe your experience in collaborating with engineering and marketing teams to ensure design implementation aligns with technical capabilities and GTM objectives.

📝 Enhancement Note: Given the role's focus on both product and marketing design, the portfolio should emphasize the ability to translate strategic objectives into tangible visual assets. For operations professionals evaluating this role, showcasing an understanding of how design directly impacts marketing campaign performance and user acquisition is crucial. The mention of AI design tools implies a need to demonstrate efficiency in the design process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 4+ years of experience in Israel, specifically in the Tel Aviv metropolitan area, the estimated annual salary range is approximately ₪180,000 - ₪280,000 (New Israeli Shekels). This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Stock options or equity in a fast-growing tech startup, offering potential for significant financial upside.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, workshops, conferences, and online courses.

• Regular team-building events and social activities to foster a strong company culture.

• Potential for hybrid work arrangements or flexible hours, though the primary role is on-site.

• Access to modern office facilities and design tools.

Working Hours: Standard full-time position, typically around 40 hours per week. While the role is on-site, there may be some flexibility in start and end times, subject to team and project needs. Occasional overtime may be required during peak campaign periods or product launches.

📝 Enhancement Note: The salary estimate is based on research of Product Designer roles in Israel, considering the Tel Aviv/Ramat Gan tech hub and the specified experience level. Benefits are typical for tech startups in the region, with an emphasis on growth potential and professional development. The primary "on-site" requirement is noted, but some flexibility is often common in startup environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Entertainment / Prediction Markets. Plaee operates within the rapidly evolving prediction market industry, a niche within the broader online entertainment and fintech sectors. This space demands innovation, agility, and a keen understanding of user engagement and market dynamics.

Company Size: Startup (likely 10-50 employees, based on the description of a "young, high-energy team" and "fast-growing"). This size implies a flat hierarchy, direct access to leadership, and the ability for individuals to make a significant impact.

Founded: Founded recently, as indicated by "fast-growing, innovative tech startup." This suggests a dynamic, evolving culture focused on building and scaling.

Team Structure:

• The Product Designer will be a key member of a small, agile team, likely reporting directly to a Head of Product, Marketing Director, or a Founder.

• Close collaboration is expected with Product Managers, Marketing Specialists, and Engineers, forming small, project-focused pods.

• The emphasis on a "young, high-energy team" suggests a culture that values passion, collaboration, and a shared drive for success. Methodology:

• Data-Driven Design: While creative, the role will need to be informed by user data, A/B testing results, and marketing campaign performance metrics to optimize designs.

• Agile Development: Expect to work within agile frameworks, with iterative design cycles and rapid prototyping to support fast-paced product development and marketing initiatives.

• Cross-Functional Collaboration: Design is not siloed; it's integrated with business objectives, requiring constant communication and alignment with all departments.

Company Website: https://www.plaee.com/

📝 Enhancement Note: The startup environment at Plaee means the Product Designer will likely have a broad scope of influence, touching both product visuals and marketing effectiveness. The "high-energy" culture implies a demanding yet rewarding environment where initiative is encouraged. Understanding the prediction market industry nuances will be beneficial.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is positioned for an individual with foundational experience who is ready to take ownership of significant design responsibilities. The opportunity exists to grow into a Senior Product Designer or lead creative efforts as the company scales.

Reporting Structure: Likely reports to a Head of Product, Marketing Manager, or a Founder. Direct access to leadership is common in startups, allowing for rapid feedback and influence.

Operations Impact: The Product Designer's work will directly impact user acquisition, engagement, and retention through compelling product visuals and effective marketing campaigns. Their contributions are critical to building brand recognition, driving GTM success, and ultimately, revenue growth. The integration of AI tools also positions this role at the forefront of creative process optimization.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like branding, campaign design, UI/UX, or AI-driven creative workflows.

• Leadership Potential: As the company grows, opportunities to mentor junior designers or lead design projects and initiatives will emerge.

• Strategic Influence: Contribute to defining the long-term visual strategy and brand direction of Plaee.

• Industry Expertise: Develop specialized knowledge within the prediction market and online entertainment sectors.

• Cross-Functional Development: Gain broader understanding of marketing operations, product strategy, and engineering processes.

📝 Enhancement Note: For operations professionals, this role offers a chance to influence GTM strategy through design and to be part of a company that values innovation in creative workflows (AI tools). The growth path is tied to the company's expansion, offering significant potential for those who can adapt and contribute broadly.

🌐 Work Environment

Office Type: On-site in Ramat Gan, Israel. This implies a traditional office setting where in-person collaboration and team synergy are prioritized.

Office Location(s): Ramat Gan, Tel Aviv District, Israel. This is a prime tech hub location, offering accessibility and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: Expect an open-plan office or co-working space designed to encourage spontaneous interactions and team collaboration among designers, marketers, and engineers.

• Tools & Technology: Access to modern design software, hardware, and potentially shared creative resources. The company's emphasis on AI design tools suggests investment in cutting-edge creative technology.

• Team Interaction: Frequent opportunities for brainstorming sessions, design critiques, project reviews, and informal discussions with colleagues across different departments.

Work Schedule: Primarily a standard 40-hour work week, focused on achieving project milestones and campaign deadlines. While on-site, the startup culture might encourage a flexible approach to working hours, provided core responsibilities and collaboration needs are met.

📝 Enhancement Note: The on-site requirement is key for this role, emphasizing in-person collaboration and the tangible creation of marketing and brand assets. The Ramat Gan location places the designer within a dynamic tech community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Design Challenge: A deeper dive into your portfolio, discussing specific projects, your design process, and your approach to visual storytelling and branding. You may be asked to complete a small, relevant design challenge (e.g., create a sample social media ad, sketch a landing page concept).

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Marketing, and Engineering to assess collaboration skills, understanding of their needs, and ability to integrate design into their workflows.

• Final Interview: Potentially with a founder or senior leadership to discuss strategic vision, cultural alignment, and overall fit with the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in branding, campaign design, and digital product visuals, aligning with Plaee's needs.

• Tell a Story: For each project, clearly articulate the problem, your process (including research, ideation, iteration), your specific contributions, and the outcome or impact.

• Highlight Impact: Quantify results wherever possible (e.g., "increased click-through rates by X%", "improved user engagement by Y%").

• Showcase Brand Ownership: Emphasize projects where you defined or significantly evolved a brand's visual identity.

• Demonstrate AI Tool Usage: If applicable, highlight how you've used AI tools to enhance efficiency or creativity.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully grasp the objective, target audience, and desired output.

• Think Strategically: Frame your approach around Plaee's business (prediction markets, online entertainment) and brand.

• Focus on Execution: For any given task, demonstrate clear visual execution and attention to detail.

• Be Ready to Explain: Prepare to walk through your thought process and design decisions clearly and concisely.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also the candidate's ability to operate effectively within a startup, collaborate cross-functionally, and contribute to marketing and GTM objectives. A strong, relevant portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely), Sketch, Adobe XD.

• Graphic Design & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion graphics).

• AI Design Tools: Specific tools will vary, but expect familiarity with platforms that automate asset creation, generate variations, or assist in ideation (e.g., Midjourney, Stable Diffusion, Adobe Firefly, or specialized marketing AI tools).

Analytics & Reporting:

• While not a primary responsibility, an understanding of how to interpret analytics from tools like Google Analytics, Mixpanel, or Amplitude to inform design decisions will be beneficial.

• Familiarity with A/B testing platforms to understand how design variations perform. CRM & Automation:

• Exposure to marketing automation platforms (e.g., HubSpot, Mailchimp) for understanding email template design and campaign execution.

• Understanding of how CRM data might inform audience segmentation for marketing assets.

📝 Enhancement Note: Proficiency in core design tools is essential. The explicit mention of "AI design tools" indicates a strategic focus on leveraging technology for efficiency and innovation in creative workflows. Candidates should be prepared to discuss their experience with these tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Embrace a fast-paced environment, willingness to experiment with new tools (like AI), and adapt quickly to market changes.

• Creativity & Boldness: Drive bold, engaging visual narratives that capture attention and effectively communicate the brand's message.

• Collaboration & Communication: Work effectively with diverse teams, share ideas openly, and provide constructive feedback.

• Impact & Ownership: Take pride in delivering high-quality work that directly contributes to business objectives and company growth.

• Data-Informed Design: Use insights from data and user feedback to refine designs and ensure effectiveness.

Collaboration Style:

• Integrated Teams: Expect to work in close-knit, cross-functional teams where designers, marketers, and product managers collaborate daily.

• Open Feedback Loops: A culture that encourages constructive critique and iterative improvement of designs.

• Shared Vision: Alignment on company goals and brand direction is crucial, requiring designers to understand the broader business context.

📝 Enhancement Note: The culture at Plaee is likely energetic and collaborative, with a strong emphasis on innovation and tangible results. Designers are expected to be proactive contributors who understand how their work fits into the larger GTM and product strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Effectively translating brand identity into marketing assets that also drive strong performance metrics (conversions, engagement).

• Rapid Iteration: Keeping pace with a fast-moving startup environment, requiring quick turnaround times for design requests and campaign launches.

• Evolving AI Landscape: Staying current with rapidly advancing AI design tools and integrating them effectively into workflows without compromising quality.

• Defining Visual Language: Establishing and maintaining a strong, consistent visual identity for a growing brand in a competitive market.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Opportunity to become proficient in cutting-edge AI creative technologies.

• Cross-Functional Expertise: Gain a deeper understanding of marketing operations, GTM strategies, and product development cycles.

• Brand Building: Play a pivotal role in shaping the visual identity of a growing tech startup.

• Industry Specialization: Develop deep knowledge of the prediction market and online entertainment sectors.

📝 Enhancement Note: This role presents an opportunity to tackle the creative challenges inherent in a fast-growing startup, particularly in integrating new technologies like AI into established design processes. The growth potential is significant for those who can adapt and contribute strategically.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Prepare with examples of brand alignment and creative problem-solving).

• "How do you ensure your marketing designs are not only visually appealing but also drive specific business outcomes (e.g., conversions, sign-ups)?" (Focus on data-informed design, A/B testing, and campaign objectives).

• "Walk us through a marketing campaign you designed. What was the objective, your process, and the results?" (Have a strong case study ready, emphasizing your role and impact).

• "How do you approach using AI tools in your design process? What are the benefits and limitations you've observed?" (Be ready to discuss specific tools and your experience with them). Company & Culture Questions:

• "What interests you about Plaee and the prediction market industry?" (Research Plaee's platform, mission, and the prediction market space).

• "How do you thrive in a fast-paced startup environment?" (Highlight adaptability, proactivity, and ability to manage multiple priorities).

• "Describe your ideal collaboration with Product Managers and Marketing Specialists." (Emphasize communication, feedback, and shared goals). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (branding, campaigns, product UI) or by impact.

• Narrative: For each key project, tell a compelling story about the challenge, your process, your solutions, and the results. Use visuals effectively to support your narrative.

• Focus on Impact: Quantify your achievements whenever possible. Show how your designs contributed to business goals.

• Demonstrate Versatility: Showcase a range of skills, from high-level branding to detailed asset creation.

• AI Integration: If you have relevant examples, highlight how AI tools streamlined your workflow or enhanced creative output.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, an understanding of business objectives, and the ability to integrate design seamlessly into marketing and product development processes, especially with the use of AI tools.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in branding, marketing asset creation, and visual storytelling, specifically referencing any work on campaigns or digital products relevant to Plaee's industry.

• Resume Optimization: Ensure your resume clearly details your 4+ years of experience, proficiency in key design tools (Figma, Adobe Suite), and any experience with AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects, and discussing how you would contribute to Plaee's brand and marketing efforts. Be ready to discuss your approach to collaboration and working in a startup environment.

• Company Research: Thoroughly research Plaee, its platform, the prediction market industry, and its competitors. Understand their current brand presence and identify potential areas for visual enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---