Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: Lisbon, Portugal

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 27, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute visually compelling marketing campaigns and creative assets that drive measurable results (KPI-measured) across digital and traditional channels, with a strong emphasis on performance marketing.

• Translate complex financial product information into clear, engaging visuals for fintech audiences, ensuring brand consistency and adherence to strict financial promotions standards.

• Create and maintain scalable design templates and design system components to streamline campaign rollouts, collateral creation, and ensure brand integrity across global markets.

• Collaborate effectively with marketing, product, and brand teams to align visual strategy with business objectives and performance goals, contributing to a data-driven design approach.

📝 Enhancement Note: This role, while titled "Marketing Designer," has significant overlaps with "Creative Operations" and "Marketing Operations" due to its focus on scalable templates, design systems, workflow optimization, KPI measurement, and cross-functional collaboration within a regulated financial services environment. The emphasis on performance marketing and data-driven decisions further solidifies its operational aspects.

📈 Primary Responsibilities

• Conceptualize, design, and execute KPI-measured creative assets for paid social, display advertising, search engine marketing (SEM), Out-of-Home (OOH), and partner channels.

• Translate marketing objectives and complex financial product features into effective, audience-tailored visual solutions for the fintech sector.

• Develop and maintain scalable templates for campaign execution, presentations, marketing collateral, and global market localization.

• Support the organization and optimization of design workflows to enhance efficiency, consistency, and brand adherence across all creative output.

• Collaborate closely with marketing, product management, and brand teams to ensure visual messaging aligns with strategic objectives, brand guidelines, and performance targets.

• Adapt and localize creative assets for diverse international markets and audiences while rigorously preserving brand integrity and complying with local regulations.

• Maintain and extend scalable templates and design system components to support ongoing creative needs and brand evolution.

• Operate fluently within financial promotions standards, treating claims libraries and risk warnings as defined inputs for all creative development.

• Contribute to a data-driven design approach by working with performance marketing insights to inform creative decisions and optimize campaign effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for strategic design thinking beyond mere execution, focusing on efficiency, scalability, and performance measurement—key pillars of operations roles. The emphasis on "financial promotions standards" and "claims libraries" points to a need for meticulous attention to detail and process adherence, common in regulated industries.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2 years of professional design experience within the fintech or financial services industry is required. This includes experience with trading platforms, SaaS products, or other related financial technology sectors.

• Proven experience in creating and managing scalable templates, design systems, or structured creative workflows is essential.

• Experience working in fast-paced, product-led, or growth-oriented environments is preferred.

Required Skills:

• Campaign Conceptualization & Execution: Ability to generate creative ideas and translate them into effective visual campaigns across multiple channels.

• Visual Design & Aesthetics: Strong understanding of design principles, typography, color theory, and visual hierarchy, with a keen eye for detail.

• Design Tools Proficiency: Fluency in industry-standard design software, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with AI integrations and tools for design enhancement.

• Design Systems & Templating: Expertise in creating, maintaining, and scaling design systems and templates for consistent brand application.

• Fintech/Financial Services Acumen: Understanding of the unique design challenges and opportunities within the fintech and financial services sectors.

• Marketing Fundamentals: Solid grasp of marketing principles including audience targeting, brand positioning, conversion optimization, and campaign performance metrics.

• Compliance & Regulatory Awareness: Comfort and capability in working within a regulated, compliance-heavy environment, understanding the implications for creative output.

Preferred Skills:

• Motion Graphics/Video Editing: Basic skills in motion design or video editing for creating dynamic campaign assets.

• Performance Marketing Acumen: Familiarity with performance marketing strategies and the ability to make data-driven design decisions.

• B2B Marketing Experience: Experience specifically with B2B marketing campaigns and client-focused branding.

📝 Enhancement Note: The requirement for "2 years+ Experience in fintech or financial services" suggests a mid-level role. The emphasis on "scalable templates," "design systems," and "workflows" points towards a candidate who can contribute to operational efficiency within the design function, not just pure creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Conceptualization & Execution: Showcase a minimum of 2-3 distinct marketing campaigns that demonstrate your ability to ideate, design, and execute across various channels (e.g., paid social, display, OOH). Highlight the strategic thinking behind each campaign.

• Scalable Templates & Design Systems: Include examples of templates you've created or contributed to, or components from a design system you've worked with. Explain how these elements ensure consistency and efficiency.

• Fintech/Financial Services Focus: Prioritize projects within the fintech or financial services industry. If this is limited, clearly articulate how your skills are transferable and demonstrate an understanding of the sector's unique requirements.

• Metrics & Impact: For each project, clearly articulate the marketing objectives and, where possible, the quantifiable results or KPIs achieved. This demonstrates an understanding of performance-driven design.

Process Documentation:

• While not explicitly a submission requirement, be prepared to discuss your process for:
  • Workflow Design & Optimization: How you approach organizing design tasks, managing project timelines, and identifying bottlenecks in creative production.
  • Template Creation & Management: Your methodology for developing reusable design assets that are easy to update and maintain.
  • Collaboration & Feedback: How you integrate feedback from marketing, product, and compliance teams into your design process.
  • Compliance Integration: Your approach to incorporating regulatory requirements (e.g., risk warnings, claims libraries) into the design process from the outset.

📝 Enhancement Note: For a role emphasizing operations and efficiency, the portfolio needs to go beyond just aesthetic quality. It must showcase the candidate's ability to create systems, optimize processes, and deliver measurable results within a structured, compliant environment.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €30,000 - €45,000 per annum.

• Methodology: This estimate is based on market research for mid-level Marketing Designers in Lisbon, Portugal, considering the company's industry (Fintech/Financial Services) and the hybrid work model. Roles within regulated industries often command slightly higher compensation due to the specialized compliance requirements. This range reflects typical salaries for professionals with 2-5 years of relevant experience in similar European tech hubs.

Benefits:

• Competitive Salary: A base salary designed to attract and retain talent.

• Discretionary Annual Bonus: Performance-based incentive tied to individual and company success.

• Private Healthcare: Comprehensive health coverage for employees.

• Active Lifestyle Allowance: A benefit encouraging physical well-being and healthy habits.

• Generous Annual Leave: More than the statutory minimum, allowing for better work-life balance.

• Work From Anywhere Allowance: Up to 3 weeks per year to work from any location, offering significant flexibility.

Working Hours:

• The role is full-time, with an estimated 40 working hours per week. The hybrid model offers flexibility in how these hours are structured, balancing office presence with remote work.

📝 Enhancement Note: The "Up to 3 weeks allowance to work from any location" is a significant benefit that speaks to a modern, flexible work environment, which can be a key consideration for operations professionals seeking work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services (Trading Platforms)

Company Size:

Founded:

Team Structure:

• The role is within the "creative team," which likely collaborates closely with marketing, product, and brand departments. This cross-functional structure is typical in growth-stage companies where operational efficiency relies on seamless communication and alignment between departments.

Methodology:

• Trade Nation emphasizes "killer insights, transparent costs, and fairer ways to trade." This suggests a data-driven and customer-centric approach to business operations and marketing.

• The company's commitments ("We have each other’s backs," "We challenge each other," "We thrive together") point to a culture that values collaboration, continuous improvement, and mutual support, fostering an environment where operational excellence can flourish.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: The company's emphasis on transparency, innovation, and customer empowerment, coupled with its global presence, suggests an operational environment that is both structured and forward-thinking. The "commitments" outline a culture that supports collaboration and learning, crucial for operations roles.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization: Develop deeper expertise in performance marketing design, motion graphics, or specific areas of the fintech industry.

• Process Improvement: Transition into a more dedicated Creative Operations or Marketing Operations role by leveraging experience in template management, workflow optimization, and design system development.

• Leadership: Progress to a Senior Designer or Art Director position, leading creative projects and mentoring junior designers.

• Cross-Functional Movement: Gain exposure to product development or brand strategy through close collaboration, potentially leading to roles in those areas.

• Learning & Development: Trade Nation's culture of challenging each other and thriving together suggests opportunities for continuous learning, potentially through workshops, industry events, or internal knowledge sharing.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on scalable templates, workflow optimization, and KPI measurement opens pathways towards more specialized operations roles within marketing or creative functions. The growth analysis should reflect this potential transition.

🌐 Work Environment

Office Type: Hybrid

Office Location(s):

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a focus on effective collaboration, both in-person and remotely. Expect opportunities for team meetings, brainstorming sessions, and project huddles in the office, complemented by digital collaboration tools for remote communication.

• Operations Tools & Technology: The role will utilize industry-standard design software (Figma, Adobe Creative Suite) and likely project management or collaboration tools (e.g., Asana, Jira, Slack) to facilitate workflow and communication.

• Cross-Functional Interaction: The designer will frequently interact with marketing strategists, product managers, and brand custodians, providing exposure to different facets of the business and fostering a holistic understanding of operations.

Work Schedule:

• Standard full-time hours (approx. 40 per week) apply, with the flexibility offered by the hybrid model allowing for some control over the daily schedule, provided core working hours and collaboration needs are met. The "Work From Anywhere" allowance further enhances schedule autonomy for up to three weeks annually.

📝 Enhancement Note: The hybrid nature and the "Work From Anywhere" allowance are significant aspects of the work environment, appealing to professionals who value flexibility and autonomy, common desires within operations roles.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

2. Portfolio Review & Technical Interview: A more in-depth discussion with the hiring manager or a senior member of the creative team. This will involve a review of your portfolio, focusing on your process, problem-solving skills, and ability to deliver KPI-measured results in a fintech context. You'll likely be asked about your experience with design systems, templates, and working within regulated environments.

3. Skills Assessment/Challenge: You may be given a design challenge or a case study to complete, either take-home or during a dedicated session. This will assess your practical design skills, workflow efficiency, and ability to meet specific creative briefs, potentially including compliance considerations.

4. Cross-Functional/Team Interview: An opportunity to meet with potential collaborators from marketing, product, or other relevant teams. This assesses your communication style, ability to work cross-functionally, and cultural alignment with Trade Nation's values.

5. Final Interview: Potentially with a department head or senior leader, focusing on strategic alignment, career aspirations, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate the required skills, especially those in fintech/financial services, campaign execution, and template/system design.

• Show Your Process: For each project, don't just show the final output. Explain the brief, your thought process, the challenges you faced (especially regulatory ones), the solutions you implemented, and the results achieved. Use visuals to illustrate your workflow.

• Highlight Operations Aspects: Emphasize how your work contributed to efficiency (e.g., through templates, reusable assets) and effectiveness (e.g., KPI improvements, conversion data).

• Be Ready to Discuss: Prepare to talk in detail about your experience with Figma, Adobe Creative Suite, design systems, and working within compliance frameworks.

Challenge Preparation:

• Understand the Brief: If given a challenge, carefully read and understand all requirements, including any constraints related to brand, messaging, or compliance.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation preparation.

• Focus on Trade Nation: Tailor your approach to reflect Trade Nation's brand, target audience (traders, investors), and commitment to transparency and low costs.

• Present Clearly: Be prepared to articulate your design decisions and rationale concisely, highlighting how your solution meets the brief and drives business objectives.

📝 Enhancement Note: The interview process is structured to assess not only design skill but also operational thinking, problem-solving abilities within constraints, and collaborative potential, which are crucial for a role that bridges creative execution with operational efficiency.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and component-based design systems. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop (image editing, mockups), Illustrator (vector graphics, logos), and potentially InDesign (layout for collateral). AI integrations within these tools are also relevant.

• Prototyping Tools: Likely integrated within Figma, but familiarity with dedicated prototyping tools could be a plus.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: While not a direct design tool, understanding how to interpret website and campaign performance data is crucial for data-driven design decisions.

• Platform Analytics: Familiarity with analytics dashboards within paid social platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) and display ad networks.

• Data Visualization Tools: Basic understanding of how data is presented in dashboards (e.g., Tableau, Power BI) could be beneficial for understanding campaign reporting.

CRM & Automation (Indirect Relevance):

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how marketing assets are used within CRM campaigns or lead generation funnels.

• Marketing Automation Platforms (e.g., Marketo, Pardot): Awareness of how email templates and landing page designs are built and deployed.

• Project Management Software: Tools like Asana, Jira, Trello, or Monday.com are likely used for managing design workflows and tasks.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is standard. The inclusion of analytics and project management tools highlights the operational context of the role, where design decisions need to be informed by data and managed through structured processes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing the need for measurable results (KPIs) and using performance data to inform design choices and optimizations.

• Efficiency & Scalability: A strong focus on creating reusable assets, templates, and design systems that streamline production and ensure consistency across a global brand.

• Collaboration & Transparency: Working effectively across departments (marketing, product, brand, compliance) and maintaining open communication channels.

• Innovation & Curiosity: Encouraging creative problem-solving and staying updated with design trends, AI tools, and marketing best practices, particularly within the fintech space.

• Ownership & Accountability: Taking responsibility for design outcomes, from concept to execution, and adhering to financial promotion standards.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing strategists to understand campaign goals, product teams for feature visualization, and brand teams for consistency.

• Process-Oriented: A collaborative approach that respects established workflows, design systems, and compliance protocols, while also being open to suggestions for process improvement.

• Feedback Loop: Active participation in design reviews, providing and receiving constructive feedback to continuously enhance creative output and operational efficiency.

• Global Mindset: Adapting communication and design approaches to suit diverse international markets and stakeholders.

📝 Enhancement Note: The company's stated commitments ("We have each other’s backs," "We challenge each other," "We thrive together") directly translate into operational values of teamwork, continuous improvement, and mutual support, which are vital for a well-functioning operations team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Designing engaging visuals that adhere strictly to financial promotion standards and risk warnings can be a significant challenge.

• Rapid Iteration in a Growth Environment: Keeping pace with fast-moving marketing campaigns and product updates in a growth-stage fintech company requires agility and efficient workflows.

• Global Localization: Adapting creative assets for multiple markets while maintaining brand consistency and cultural relevance demands careful consideration and process.

• Demonstrating ROI: Clearly linking design efforts to specific business KPIs and revenue impact requires robust tracking and analytical skills.

Learning & Development Opportunities:

• Fintech Design Specialization: Deepen expertise in designing for complex financial products and regulated markets.

• Performance Marketing Design: Enhance skills in creating high-converting digital ad creatives and understanding A/B testing methodologies.

• Design Operations: Develop a stronger understanding of design system management, workflow automation, and creative production optimization.

• AI in Design: Explore and integrate AI tools to enhance creative output and efficiency.

• Cross-Functional Exposure: Gain insights into marketing strategy, product development, and compliance through close collaboration.

📝 Enhancement Note: The challenges presented are common in operational roles within regulated industries, offering significant learning opportunities for growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a campaign for a complex financial product. How did you ensure clarity and compliance?" (Focus on your process, understanding of the audience, and handling of regulatory elements.)

• "How do you approach creating scalable templates or contributing to a design system to improve efficiency for a marketing team?" (Highlight your experience with reusable assets, documentation, and potential impact on production time.)

Company & Culture Questions:

• "Based on your understanding of Trade Nation, what do you see as the biggest design challenges for our brand in the fintech space?" (Demonstrate research into the company and industry.)

• "Our values include 'We challenge each other' and 'We thrive together.' How would you embody these values in a hybrid work environment within a creative team?" (Connect your working style to the company's cultural commitments.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by skill demonstrated. Start with your strongest, most relevant projects.

• Storytelling: For each project, tell a story: the challenge, your approach, the solution, and the outcome (with data if possible).

• Highlight Operations: Explicitly point out elements that showcase efficiency (templates, systems) and effectiveness (KPIs, conversions).

• Technical Proficiency: Be ready to discuss your specific use of Figma, Adobe CC, and any AI tools, explaining why you chose certain tools or techniques.

• Compliance Awareness: Mention how you navigated or considered regulatory requirements in your designs.

📝 Enhancement Note: Preparation should focus not only on design skills but also on demonstrating an understanding of operational efficiency, data-driven decision-making, and the specific demands of the fintech industry.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided Workable link, ensuring all required fields are completed.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating fintech/financial services experience, campaign conceptualization, scalable template creation, and KPI-driven results. Showcase your process and problem-solving approach.

• Resume Optimization: Update your resume to clearly articulate your 2+ years of relevant experience, emphasizing skills in Figma, Adobe Creative Suite, design systems, and working within regulated environments. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, operational contributions (efficiency, scalability), and impact on business objectives. Prepare to answer strategy, culture, and technical questions.

• Company Research: Thoroughly research Trade Nation's business model, target audience, brand positioning, and company values. Understand their approach to trading and financial services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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