Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: EWC Corporate LLC

Location: Plano, Texas, United States

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-04-24T23:36:00

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This Senior Graphic Designer role is pivotal in supporting the corporate marketing team and a wide network of franchisees, demanding a blend of creative design expertise and strategic brand stewardship.

• The position requires proficiency in both digital and physical marketing collateral creation, with a strong emphasis on email design and development using HTML/CSS.

• Key responsibilities include ensuring brand consistency across all creative outputs, managing multiple projects in a fast-paced environment, and contributing to the visual identity of a large-scale franchise organization.

• The role also encompasses content creation through photography and video editing, adding a dynamic multimedia aspect to the design function.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the extensive responsibilities involving HTML/CSS for email, photography, and video editing, along with managing franchisee requests, position this role as a hybrid creative and marketing operations function. This is not a typical entry-level or mid-level design role; it requires a broad skillset typically found in more senior or specialized marketing operations professionals.

📈 Primary Responsibilities

• Develop and execute creative marketing materials for both corporate-level campaigns and customized franchisee needs, ensuring strict adherence to brand guidelines and visual identity standards.

• Design, build, and deploy visually compelling and high-performing email marketing campaigns, utilizing HTML/CSS to ensure responsiveness and cross-platform compatibility.

• Collaborate closely with marketing teams to optimize email layouts for maximum engagement, conversion rates, and user experience.

• Serve as a brand guardian by maintaining and enforcing brand standards across all creative assets, including typography, color palettes, imagery, and messaging.

• Plan, shoot, and edit high-quality photography for use in marketing campaigns, social media, website content, and in-center displays, ensuring visual appeal and brand alignment.

• Create and edit engaging video content for various digital platforms, social media channels, and marketing initiatives, from concept and storyboarding through to post-production.

• Manage a high volume of design requests from multiple stakeholders, including franchisees, prioritizing tasks effectively to meet tight deadlines while maintaining a high standard of creative output.

• Contribute to the ongoing refinement and evolution of the company's brand guidelines, ensuring they remain relevant and effective.

📝 Enhancement Note: The responsibilities highlight a strong need for an individual who can operationalize brand guidelines across a distributed network (franchisees), manage the technical aspects of email marketing (HTML/CSS), and produce multimedia content. This suggests a role that bridges creative execution with marketing operations efficiency.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating digital and print assets.

• Demonstrated experience in designing and coding responsive email campaigns using HTML and CSS, with a solid understanding of email best practices and cross-client compatibility.

• Strong portfolio showcasing a diverse range of design work, with a particular emphasis on digital design, email marketing, and brand consistency.

• Proven ability to maintain and apply brand standards meticulously across various creative outputs.

• Proficiency in photography, including both capturing high-quality images and performing professional retouching.

• Experience in video production and editing, utilizing software such as Adobe Premiere Pro, After Effects, or comparable tools.

• Excellent communication skills, essential for collaborating with corporate teams and franchisees, and for articulating design concepts.

Preferred Skills:

• Familiarity with email marketing platforms such as HubSpot, including their design and campaign management functionalities.

• Basic motion graphics or animation skills to enhance digital content.

📝 Enhancement Note: The requirement for HTML/CSS in email design, alongside photography and video editing, indicates a need for a versatile creative professional who can also handle the technical execution of marketing campaigns, leaning into marketing operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of projects that demonstrate expertise in digital design, email campaign creation (including HTML/CSS implementation), and brand application across diverse media.

• Include case studies or examples that highlight your ability to manage brand consistency for multiple entities or locations, such as franchisee marketing collateral.

• Demonstrate proficiency in Adobe Creative Suite tools through polished final assets, detailing your role and contributions in each project.

Process Documentation:

• Examples of how you have translated brand guidelines into actionable design processes for different marketing channels or stakeholder groups.

• Workflows or examples illustrating your approach to managing multiple design requests, from initial brief to final delivery, emphasizing efficiency and quality control.

• Demonstrate your methodology for testing and ensuring the responsiveness and performance of HTML/CSS coded emails across various devices and email clients.

📝 Enhancement Note: For a role with significant brand stewardship and multi-location support, the portfolio should explicitly highlight the candidate's ability to operationalize brand standards and manage creative workflows efficiently, akin to marketing operations best practices.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Retirement savings plan, such as a 401(k), potentially with employer matching contributions.

• Opportunities for professional development and continuous learning, including potential access to industry workshops or training.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. While generally office-based, the company may offer some flexibility based on project needs and team collaboration requirements. Work schedule is expected to align with standard business hours in the Central Time Zone.

📝 Enhancement Note: Salary estimate is based on national averages for senior-level graphic design roles with specialized skills (HTML/CSS, multimedia) and adjusted for the Plano, Texas cost of living and job market. Benefits are standard for full-time employees in corporate settings.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• The Senior Graphic Designer will be part of the corporate marketing team, which is responsible for providing support across key business areas.

• This role likely reports into a Marketing Manager or Director, within a department that collaborates closely with operations, franchise development, and franchisee relations.

Methodology:

• The marketing team likely employs data-driven strategies for campaign performance, especially in email marketing, where optimization for engagement and conversion is key.

• Workflow planning and optimization are critical, given the volume of requests from both corporate and franchisees, requiring efficient project management and clear communication channels.

Company Website:

• https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=f3650b3e-41d0-4ae9-a34f-9667c0348504 (Note: This is an ADP recruitment link, the actual company website is likely waxcenterpartners.com or similar)

📝 Enhancement Note: The company's franchise model is a key differentiator. The Senior Graphic Designer's role will involve balancing corporate brand integrity with the localized needs of franchisees, requiring strong communication and adaptability.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in marketing operations by managing the technical aspects of email campaigns and potentially contributing to marketing automation workflows.

• Leadership Development: Potential to take on more complex projects, lead creative initiatives, and mentor junior designers, paving the way for a Lead Designer or Creative Manager role.

• Broader Marketing Exposure: Involvement in various marketing functions, including digital strategy, email marketing, and content creation, which can lead to career paths in broader marketing management roles.

• Specialization: Opportunity to become a subject matter expert in franchise marketing creative support or advanced email design and development.

📝 Enhancement Note: The "Senior" title and the breadth of responsibilities suggest a role that offers significant growth potential, particularly for individuals looking to expand their skillset into marketing operations and digital content strategy.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The workspace is likely designed to facilitate creative collaboration, with access to necessary design software, hardware, and potentially studio space for photography and video work.

• Teams are expected to work closely together, encouraging an environment where ideas can be shared freely and feedback is readily exchanged.

Work Schedule:

• The standard work schedule will be full-time, approximately 40 hours per week, aligning with typical corporate business hours in the Central Time Zone. While on-site, there might be some flexibility for project deadlines or specific needs, but the core expectation is consistent office presence.

📝 Enhancement Note: The on-site requirement in a corporate office setting suggests a structured work environment focused on team collaboration and direct engagement, which is common for roles requiring close coordination with marketing and operations departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: Candidates will be asked to submit a portfolio for review. This is a critical step where the hiring team evaluates design skills, creativity, technical proficiency (HTML/CSS, video), and brand consistency. Be prepared to discuss specific projects and your role in them.

• Skills Assessment/Creative Challenge: A practical exercise might be given, such as designing a sample email campaign based on a brief, retouching a photo, or editing a short video clip. This assesses real-world application of skills.

• In-depth Interview: This stage typically involves interviews with the hiring manager and potentially other team members. Expect questions about your design philosophy, problem-solving approaches, experience with brand stewardship, and how you handle project management and deadlines. Behavioral questions assessing your ability to work in a fast-paced, collaborative environment will also be common.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, understanding of the franchise model, and overall fit with the company culture and vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates digital design, responsive email coding (HTML/CSS), brand consistency, photography, and video editing.

• Showcase Impact: For each project, clearly articulate the objective, your role, the challenges faced, the solutions implemented, and the results achieved (e.g., increased open rates, engagement metrics, brand adherence). Use quantifiable data where possible.

• Highlight Technical Skills: Ensure your portfolio includes clear examples of your HTML/CSS email coding capabilities. If possible, provide links to live emails or mockups showing responsiveness.

• Brand Stewardship Examples: Include projects where you successfully applied or enforced brand guidelines, especially if you have experience with multi-location or franchise brands.

• Organize for Clarity: Present your portfolio in a clean, easy-to-navigate format (e.g., a dedicated website, PDF, or presentation deck).

Challenge Preparation:

• Understand the Brand: Thoroughly research European Wax Center's current branding, marketing efforts, and target audience. Familiarize yourself with their visual style and messaging.

• Email Strategy: Review best practices for email marketing in the beauty/service industry. Think about subject lines, calls-to-action, segmentation, and A/B testing.

• Franchise Context: Consider the unique challenges and opportunities of supporting a franchise network. How would you balance brand consistency with local adaptation?

• Technical Skills: Refresh your knowledge of HTML/CSS for email, responsive design principles, and basic video editing techniques.

📝 Enhancement Note: The portfolio review and potential creative challenge are crucial. Emphasize projects that demonstrate not just design skill, but also an understanding of marketing objectives, technical execution (HTML/CSS), and brand management within a multi-entity structure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for all graphic design tasks, including digital assets, print collateral, and branding materials.

• HTML/CSS Editors: Experience with code editors (e.g., VS Code, Sublime Text) for building and modifying responsive email templates.

• Email Marketing Platforms: Familiarity with platforms like HubSpot (preferred) for designing, building, deploying, and analyzing email campaigns.

• Video Editing Software: Proficiency in Adobe Premiere Pro, After Effects, or similar tools for creating and editing video content.

Analytics & Reporting:

• Email Analytics: Experience using analytics within email marketing platforms to track key metrics such as open rates, click-through rates, conversion rates, and A/B test results.

• Web Analytics: Basic understanding of tools like Google Analytics to understand how visual assets contribute to website traffic and user behavior.

CRM & Automation:

• While not explicitly stated as a requirement for direct CRM management, understanding how design assets integrate into CRM workflows and marketing automation processes is beneficial. Familiarity with platforms like HubSpot suggests an ecosystem where design plays a role in lead nurturing and customer engagement automation.

📝 Enhancement Note: The explicit mention of HTML/CSS for email and the preference for HubSpot signals a need for a designer who is technically proficient and understands the operational side of digital marketing campaigns.

👥 Team Culture & Values

Operations Values:

• Brand Excellence: A deep commitment to upholding and enhancing the brand's visual identity and messaging across all platforms.

• Franchisee Empowerment: A focus on providing franchisees with the high-quality creative tools and support they need to succeed.

• Data-Driven Creativity: Utilizing performance data from campaigns (especially email) to inform design decisions and optimize future creative output.

• Efficiency and Agility: A preference for streamlined processes and quick turnaround times to meet the demands of a fast-paced corporate and franchise environment.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing managers, content creators, and operations teams.

• Regular feedback sessions and cross-functional reviews are likely part of the workflow to ensure alignment and quality.

• A culture of knowledge sharing, where best practices in design, email marketing, and content creation are discussed and adopted.

📝 Enhancement Note: The company's values, as inferred from its franchise model and focus on brand, will heavily influence the day-to-day work environment, emphasizing support, consistency, and impactful visual communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Franchisee Needs: Effectively managing diverse creative requests from individual franchisees while ensuring all output strictly adheres to corporate brand standards and guidelines.

• High-Volume, Fast-Paced Environment: Juggling multiple projects with tight deadlines from various stakeholders, requiring excellent prioritization and time management skills.

• Technical Demands: Staying current with evolving email design and coding best practices, ensuring responsiveness and optimal performance across a wide array of devices and email clients.

• Multimedia Integration: Seamlessly integrating photography and video content with graphic design and email campaigns to create cohesive marketing narratives.

Learning & Development Opportunities:

• Advanced Email Marketing: Gaining deeper expertise in email marketing strategy, automation, and analytics through hands-on experience with platforms like HubSpot.

• Franchise Marketing Specialization: Developing a niche expertise in supporting and creating marketing collateral for franchise networks.

• Multimedia Skill Enhancement: Opportunities to refine photography and video editing skills, potentially exploring advanced techniques or new software.

• Cross-Functional Exposure: Learning about other areas of marketing and operations, broadening career perspectives within the company.

📝 Enhancement Note: The role presents a unique opportunity to hone skills in a specific, high-demand area of marketing operations (email) while also managing the complexities of a large franchise brand.

💡 Interview Preparation

Strategy Questions:

• Brand Consistency: "How would you approach ensuring brand consistency for a new franchisee who wants to create their own local marketing materials?" (Focus on process, guidelines, and collaboration.)

• Email Design Optimization: "Describe a time you designed an email campaign that performed exceptionally well. What elements contributed to its success, and how did you measure it?" (Highlight data-driven approach, technical skill, and results.)

• Problem-Solving: "Imagine a franchisee requests a design that is clearly outside our brand guidelines. How would you handle this situation professionally while still meeting their needs?" (Emphasize communication, compromise, and brand advocacy.)

• Workflow Management: "How do you manage multiple design projects with competing deadlines from different stakeholders?" (Discuss prioritization, time management tools, and communication strategies.)

Company & Culture Questions:

• "What interests you about working for a franchise organization like European Wax Center?" (Show understanding of the business model and support role.)

• "How do you stay updated on design trends and new technologies, particularly in email marketing and multimedia?" (Demonstrate commitment to continuous learning.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the objective, the challenge, your creative process, the technical execution (especially for emails), and the impactful outcome.

• Quantify Success: Wherever possible, use metrics (e.g., increased open rates, click-through rates, engagement) to demonstrate the effectiveness of your work.

• Showcase Versatility: Highlight projects that demonstrate your range across digital, print, email, photography, and video.

• Focus on Brand: Explicitly point out how your work adheres to and elevates brand standards.

• Be Ready for Technical Questions: Prepare to discuss your HTML/CSS approach for emails, your understanding of responsive design, and your video editing workflow.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent, but also technical skill, strategic thinking regarding brand management, and the ability to operate effectively within a franchise support structure.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the ADP recruitment portal provided.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features your strongest work in digital design, responsive email campaigns (HTML/CSS), brand stewardship, photography, and video editing. Tailor your selection to highlight relevant experience for a franchise support role.

• Optimize Your Resume: Highlight keywords from the job description, such as "Graphic Design," "Adobe Creative Suite," "HTML/CSS," "Email Design," "Brand Guidelines," "Photography," "Video Editing," and "Project Management." Quantify achievements where possible.

• Prepare Your Portfolio Walkthrough: Be ready to present your portfolio during interviews, explaining your process, technical approach, and the impact of your work. Practice articulating how your skills align with the company's needs.

• Research EWC Corporate LLC: Understand their brand, their franchise model, and their marketing efforts. Familiarize yourself with their visual identity and the services they offer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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