Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: LawVu

Location: Remote (Ideally NZ/AUS)

Job Type: Full-Time, Salaried

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-05-19

Experience Level: Mid-Senior Level (8+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual brand strategy execution across all LawVu's marketing, sales, and corporate communications channels, ensuring a cohesive and impactful brand presence.

• Lead hands-on creative production for integrated marketing campaigns, encompassing digital, web, email, paid media, and event collateral to drive engagement and brand recognition.

• Develop and maintain robust sales enablement materials, including pitch decks, case studies, and reports, to empower the sales team and effectively communicate LawVu's value proposition.

• Collaborate cross-functionally with Marketing, Sales, Product, and Leadership teams to translate complex legal technology concepts into clear, compelling visual narratives that resonate with target audiences.

📝 Enhancement Note: This role is critical for reinforcing LawVu's brand identity within the B2B SaaS and Legal Tech sectors. The emphasis on sales enablement materials suggests a strong link between design output and revenue generation efforts, a key area for Revenue Operations and Sales Operations alignment.

📈 Primary Responsibilities

• Own and meticulously maintain LawVu’s visual identity and brand standards across all platforms and deliverables, ensuring consistent application of brand guidelines.

• Lead the creative execution for integrated marketing campaigns, designing assets for digital channels, website, email marketing, paid advertising, and event promotions.

• Ensure the highest quality and consistency across all visual brand assets and communications, acting as the primary guardian of the brand's aesthetic integrity.

• Provide expert creative guidance and quality control for projects, mentoring stakeholders and junior team members where applicable to elevate overall design output.

• Design and develop impactful sales enablement materials, including dynamic pitch decks, compelling case studies, informative reports, and persuasive collateral to support sales objectives.

• Translate intricate legal technology concepts into clear, engaging, and accessible visual communications that effectively convey value and functionality.

• Contribute to website design and conversion rate optimization (CRO) initiatives, creating visually appealing and user-centric designs that enhance user experience and drive desired actions.

• Produce high-quality, pixel-perfect creative assets across multiple channels and various formats, from digital ads to print materials.

• Collaborate effectively with cross-functional teams including Marketing, Sales, Product, and Executive Leadership to align design efforts with business goals and product strategy.

• Manage multiple concurrent design projects, expertly prioritizing tasks based on business objectives, deadlines, and strategic impact.

• Contribute innovative ideas and creative solutions that actively support company growth, market penetration, and ongoing brand evolution.

📝 Enhancement Note: The responsibility for "conversion optimisation initiatives" indicates a need for the Senior Graphic Designer to understand user journey mapping and A/B testing principles from a design perspective, directly impacting GTM funnel efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a senior role of this nature. Equivalent practical experience will also be considered.

Experience: 8+ years of comprehensive experience in graphic and web design, preferably within a fast-paced environment or agency setting. Experience in B2B SaaS or Legal Tech is a significant advantage.

Required Skills:

• Advanced proficiency in modern design tools and creative workflows, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and ideally Figma.

• Strong portfolio demonstrating a wide range of expertise across digital design, brand identity development, marketing collateral, and sales enablement materials.

• Exceptional visual storytelling and communication skills, with the ability to translate complex ideas into compelling visual narratives.

• Proven ability to work independently, manage competing priorities effectively, and deliver high-quality work under tight deadlines.

• Strong understanding of branding principles, typography, layout design, and user-focused design principles to create effective and engaging visuals.

• Collaborative mindset with demonstrated experience working effectively with cross-functional teams.

• High attention to detail and a strong commitment to delivering polished, high-quality, and error-free work.

• Experience in designing for digital marketing campaigns, including web, email, and paid media.

Preferred Skills:

• Experience working within a B2B SaaS company, understanding the nuances of marketing and selling software solutions.

• Motion graphics, animation, or video editing capabilities to enhance content engagement.

• Advanced proficiency in Figma for collaborative design and prototyping.

• Experience with conversion rate optimization (CRO) principles and their application in visual design.

• Familiarity with legal technology concepts and the ability to visualize them effectively.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with the emphasis on brand strategy and sales enablement, positions this role as a key contributor to Go-To-Market (GTM) strategy execution, requiring strong alignment with marketing and sales operations. Proficiency in Figma is noted as both a required and preferred skill, emphasizing its importance in modern design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a breadth of design work with a focus on impact and effectiveness.

• Demonstrate expertise in brand identity development and the ability to maintain visual consistency across diverse applications.

• Include examples of integrated marketing campaign assets (digital ads, social media graphics, email templates) that highlight creative strategy and execution.

• Showcase a strong collection of sales enablement materials, such as pitch decks, one-pagers, and case studies, emphasizing clarity, persuasion, and alignment with sales objectives.

• Feature examples of web design or UI/UX contributions, illustrating an understanding of user-focused design principles and conversion optimization.

Process Documentation:

• Candidates should be prepared to discuss their design process from concept to final delivery, including client/stakeholder brief interpretation, ideation, iteration, and final asset handoff.

• Highlight experience in managing design workflows, utilizing project management tools, and collaborating with stakeholders to gather feedback and ensure project alignment.

• Demonstrate an understanding of how design processes integrate with broader marketing and sales operations, including asset management and version control.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It serves as the primary validation of skills and experience. The emphasis on sales enablement and conversion optimization suggests that candidates should highlight projects with demonstrable business impact, rather than solely aesthetic appeal.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 8+ years of experience, and the location (New Zealand/Australia), a competitive annual salary range for this role would typically fall between NZD $90,000 - $130,000, or AUD $85,000 - $125,000. This estimate considers market rates for experienced design professionals in the tech sector within these regions, with adjustments for remote work flexibility.

Benefits:

• Monthly Wellness Allowance: A flexible allowance to support employee well-being (e.g., gym memberships, massages, childcare).

• Health Insurance Cover: Comprehensive health insurance for employees.

• Extended Paid Parental Leave: Generous paid leave for new parents.

• Birthday Paid Day Off: An extra paid day off to celebrate your birthday.

• Employee Share Option Plan (ESOP): Opportunity to own a stake in LawVu’s success.

• Home Office Allowance: Support for setting up a productive remote workspace.

• Professional Development: Opportunities for learning and growth aligned with career aspirations.

Working Hours: A standard full-time work week is expected, typically around 40 hours. LawVu supports flexible working arrangements, allowing for adjustments to accommodate work-life balance, provided business objectives and project deadlines are met.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a Senior Graphic Designer in New Zealand and Australia. Actual compensation will depend on the candidate's specific experience, skills, and the company's compensation strategy. The benefits package is robust, particularly the wellness allowance and ESOP, indicating a strong focus on employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: LawVu operates within the Legal Technology (LegalTech) and Business Software (B2B SaaS) sectors. This means the company develops and sells software solutions designed to streamline legal operations for businesses. The design work will be crucial in communicating complex legal and technical concepts to a professional audience.

Company Size: While not explicitly stated, the job description implies a growing company with established marketing and sales functions, likely in the startup to scale-up phase. This suggests a dynamic environment where individual contributions have a significant impact.

Founded: LawVu was founded in 2018. This indicates a relatively young company with a modern approach, likely embracing agile methodologies and innovative technologies.

Team Structure:

• The Senior Graphic Designer will be part of the Marketing Department and reports directly to the Creative Lead.

• This role requires significant cross-functional collaboration with Marketing, Sales, Product, and Leadership teams, suggesting a matrixed or project-based interaction structure.

Methodology:

• LawVu likely employs data-driven decision-making, especially in marketing and sales, so the designer's work should aim to support these initiatives through measurable visual impact.

• Agile methodologies may be used, requiring adaptability and efficient workflow management for design projects.

• A focus on continuous improvement and future career development suggests an environment that values learning and professional growth.

Company Website: https://www.lawvu.com/

📝 Enhancement Note: LawVu's position in the LegalTech SaaS space means the visual brand needs to convey trust, innovation, and efficiency. The Senior Graphic Designer will be instrumental in shaping this perception. The company's founding date suggests a culture that is likely evolving and open to new ideas.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It requires a high degree of autonomy, expertise, and the ability to lead creative initiatives without direct management oversight. The role is pivotal in shaping the company's visual communication strategy.

Reporting Structure: The Senior Graphic Designer reports to the Creative Lead. This indicates a clear line of leadership within the creative function, with opportunities for mentorship and strategic alignment.

Operations Impact: The visual output of this role directly impacts LawVu's brand perception, marketing campaign effectiveness, sales conversion rates, and overall GTM strategy. Strong design can enhance lead generation, customer acquisition, and brand loyalty, directly contributing to revenue growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2B SaaS branding, LegalTech visualization, or specific areas like motion graphics or UI/UX design within the company's context.

• Leadership: Potential to grow into a Creative Lead or Art Director role as the company expands, taking on more strategic oversight and team management responsibilities.

• Skill Development: Access to learning resources and challenging projects to expand skill sets, particularly in areas like Figma, motion graphics, and conversion-focused design.

• Strategic Influence: As a senior member, the role offers the chance to influence brand direction and contribute to high-level marketing strategy discussions.

📝 Enhancement Note: This role offers significant growth potential within a rapidly scaling SaaS company. The ability to demonstrate impact on sales and marketing KPIs through design work will be crucial for career advancement and potential leadership opportunities within the GTM function.

🌐 Work Environment

Office Type: This is a fully remote position. LawVu supports flexible working arrangements, allowing employees to work from home or a co-working space.

Office Location(s): While remote, the preference for NZ/AUS residence suggests that the core team and operational hours will align with Pacific time zones (e.g., NZST, AEST). This ensures effective collaboration during business hours for the primary markets and teams.

Workspace Context:

• Flexibility: The remote nature offers significant flexibility in managing personal schedules while meeting work demands.

• Tools & Technology: Expect access to standard cloud-based collaboration tools and design software. The company provides a home office allowance to ensure a comfortable and productive setup.

• Collaboration: While remote, the company emphasizes a collaborative and inclusive culture, likely utilizing video conferencing, instant messaging, and shared digital workspaces to foster team interaction and project alignment.

Work Schedule: The standard 40-hour work week is flexible, allowing for adjustments to align with productivity peaks and personal needs, provided collaboration with teams in NZ/AUS time zones is maintained.

📝 Enhancement Note: The remote-first approach with a preference for NZ/AUS time zones is typical for global SaaS companies aiming to serve specific markets effectively while leveraging a distributed talent pool. Candidates should be comfortable with asynchronous communication and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against LawVu's needs.

• Portfolio Presentation & Interview: A session to walk through your portfolio, discuss specific projects, design rationale, and how your work aligns with LawVu's brand and business objectives. This will likely involve discussing your approach to brand consistency, sales enablement, and visual storytelling.

• Cross-Functional Interview: An interview with members from Marketing, Sales, or Product teams to assess collaboration skills, understanding of GTM strategies, and ability to translate complex concepts visually.

• Creative Challenge (Potentially): You may be asked to complete a small, timed design exercise or brief to evaluate your creative thinking, problem-solving skills, and efficiency under pressure.

• Final Interview: A discussion with the Creative Lead or a senior leader to assess cultural fit, strategic thinking, and long-term potential within LawVu.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your expertise in brand identity, marketing campaigns, and sales enablement for a B2B SaaS context.

• Highlight Impact: For each project, clearly articulate the objective, your role, the challenges, the design solutions, and most importantly, the results or impact achieved (e.g., increased engagement, improved conversion rates, successful campaign launch). Use data and metrics where possible.

• Showcase Process: Be prepared to discuss your design process for key projects, including how you interpreted briefs, iterated on concepts, and collaborated with stakeholders.

• Brand Consistency: Demonstrate your understanding of brand guidelines and how you ensure consistent application across various touchpoints.

• Tool Proficiency: Ensure your portfolio implicitly or explicitly shows your command of relevant design tools like Adobe Suite and Figma.

• Visual Storytelling: Emphasize projects where you effectively translated complex information into clear and engaging visuals.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, brand alignment, and strategic thinking over elaborate execution in a timed setting.

• Be ready to articulate your rationale and design choices clearly and concisely.

📝 Enhancement Note: The emphasis on a portfolio walk-through and potential creative challenge highlights the practical, output-driven nature of this role. Candidates should prepare to defend their design decisions and demonstrate how their work contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks (Photoshop, Illustrator, InDesign).

• Figma: Highly preferred for collaborative design, prototyping, and UI/UX work.

• Affinity Suite: Mentioned as an alternative/complement to Adobe, indicating flexibility in toolset.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts website analytics (e.g., Google Analytics) and conversion rates will be beneficial.

CRM & Automation:

• No specific CRM or automation tools are listed as direct requirements for the designer, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) use design assets will be advantageous.

• Familiarity with Content Management Systems (CMS) for web design updates (e.g., WordPress, Webflow) could be a plus.

📝 Enhancement Note: Proficiency in Adobe Suite and Figma is critical. The mention of Affinity suggests a willingness to work with various professional design software. Understanding how design assets are utilized within marketing automation and CRM systems will provide valuable context for creating effective GTM collateral.

👥 Team Culture & Values

Operations Values:

• Inspire and Delight: A drive to create exceptional visual experiences that resonate with customers and stakeholders, contributing to LawVu's positive brand image.

• Move Swiftly: Ability to work efficiently, manage deadlines, and deliver high-quality creative assets promptly to support fast-paced marketing and sales initiatives.

• Dig Deeper: A proactive approach to understanding complex legal technology concepts and business objectives to create designs that are not only aesthetically pleasing but also strategically effective.

• Take Ownership: Responsibility for the quality and impact of all design work, from concept to final delivery, and understanding its contribution to business outcomes.

• Back yourself. Back others: A collaborative spirit, willingness to share expertise, provide constructive feedback, and support team members and cross-functional partners.

• Bring your Woo: An energetic, positive attitude and the ability to express creativity and individuality while aligning with team and company goals.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Marketing, Sales, and Product teams, requiring clear communication, active listening, and the ability to translate feedback into design solutions.

• Process-Oriented: A structured approach to design workflows, ensuring efficiency, quality control, and clear communication throughout project lifecycles.

• Feedback Culture: Openness to receiving and providing constructive feedback to continuously improve creative output and team collaboration.

📝 Enhancement Note: LawVu's values emphasize a blend of creativity, efficiency, strategic thinking, and strong interpersonal skills. The Senior Graphic Designer is expected to embody these values in their daily work and interactions, particularly in supporting GTM teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating intricate legal technology concepts into clear, concise, and visually appealing designs that resonate with a professional audience.

• Brand Evolution: Contributing to the evolution of LawVu's visual brand while maintaining consistency and adherence to established standards.

• Remote Collaboration: Effectively collaborating and communicating creative ideas and feedback within a remote team environment.

• Prioritization: Managing multiple high-priority projects simultaneously from various departments, requiring strong organizational and time management skills.

Learning & Development Opportunities:

• B2B SaaS Design Specialization: Gaining deep expertise in designing for the SaaS industry, understanding buyer journeys, and creating effective marketing and sales collateral.

• LegalTech Industry Insights: Developing a nuanced understanding of the legal technology landscape and its visual communication requirements.

• Advanced Tool Proficiency: Mastering tools like Figma for collaborative design and potentially exploring motion graphics or video editing skills.

• Strategic Contribution: Opportunity to influence brand strategy and contribute to broader GTM initiatives, moving beyond pure execution to strategic input.

📝 Enhancement Note: This role presents an excellent opportunity for a designer eager to specialize in the high-growth B2B SaaS and LegalTech sectors. Overcoming the challenge of visualizing complex technology will be a key growth driver.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing visual assets for a B2B SaaS product targeting legal professionals. How do you ensure clarity and impact?" (Focus on your design process, understanding of the audience, and ability to simplify complex information.)

• "Walk us through a project where your design significantly contributed to a marketing campaign's success or a sales enablement effort. What was the business objective, and what were the results?" (Prepare a specific case study from your portfolio that highlights impact and ROI.)

Company & Culture Questions:

• "What do you know about LawVu and the LegalTech industry? How do you see your design skills contributing to our specific market position?" (Research LawVu's product, competitors, and recent news. Connect your skills to their mission.)

• "How do you align your creative vision with business objectives and stakeholder feedback, particularly when working remotely?" (Emphasize collaboration, communication, and a results-oriented approach.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (Brand Identity, Marketing Campaigns, Sales Enablement) or by impact.

• Storytelling: For each project, tell a story: the problem, your solution, and the outcome. Quantify results whenever possible.

• Visuals: Ensure high-quality visuals and clear explanations. Be ready to zoom in on details and discuss your technical approach.

• Relevance: Tailor your presentation to LawVu's needs, highlighting projects that best demonstrate your ability to serve a B2B SaaS company in the legal tech space.

• Engagement: Be prepared for questions about your design choices, tools, and processes. Engage in a dialogue rather than a monologue.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also strategic thinking, business acumen, and strong collaboration skills, especially as they relate to GTM functions like marketing and sales enablement.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on LawVu's careers page.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight relevant experience in B2B SaaS, brand strategy, and sales enablement. Prioritize projects with demonstrable business impact.

• Resume Optimization: Update your resume to clearly showcase 8+ years of experience, proficiency in key design tools (Adobe Suite, Figma), and achievements related to marketing campaigns, brand consistency, and sales collateral development. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, design process, and how your skills align with LawVu's values and the requirements of supporting marketing and sales operations. Be ready to articulate your rationale for design decisions.

• Company Research: Thoroughly research LawVu, its product, target market (legal professionals), and company culture. Understand their current visual brand and identify areas where you can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---