Graphic Designer (m/f/x)

📍 Job Overview

Job Title: Graphic Designer (m/f/x)

Company: bwise Media AG

Location: Naples, Metropolitan City of Naples, Italy (Remote OK)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design engaging and high-performance digital assets specifically for the iGaming and sports betting industry, leveraging expertise in graphic design and visual storytelling.

• Develop creative content for paid social media campaigns, display advertising, and interactive widgets, ensuring alignment with global marketing objectives and brand guidelines.

• Collaborate closely with marketing, product, and development teams to translate complex concepts into visually compelling and user-friendly designs that drive engagement and conversions.

• Utilize a robust technology stack including Figma, Canva, and Adobe Creative Suite, with an understanding of AI tools to enhance design workflows and efficiency.

• Contribute to the internal creative needs of the company, supporting brand identity across presentations, web design, and social media content.

📝 Enhancement Note: This role is situated within the specialized niche of digital media for sports and iGaming, demanding a designer who can create assets for both marketing campaigns and interactive product features. The emphasis on "iGaming brands" and "Sports & Casino campaigns" indicates a need for designers familiar with the visual language and regulatory considerations of these sectors.

📈 Primary Responsibilities

• Design static and interactive widgets for iGaming brands, including odds displays, bonus promotions, and interactive casino game elements, tailored for global Sports & Casino campaigns.

• Develop creative assets for Paid Social campaigns (e.g., Meta ads) and display advertising, producing both static and video formats to maximize campaign performance.

• Design web graphics, landing pages, and user interface elements that not only enhance the user experience but also support and drive campaign success.

• Create in-house creative assets, including brand materials, presentations, web design elements, and social media content, to uphold and advance the company's visual identity.

• Translate complex ideas and concepts into clear, visually appealing, and easily understandable graphics that effectively communicate key messages.

• Collaborate closely with cross-functional teams, including marketing and product, to ensure creative assets align with brand guidelines, campaign goals, and target audience preferences.

• Stay abreast of current design trends, tools, and best practices to ensure the delivery of fresh, modern, and innovative design solutions.

• Efficiently manage multiple design projects simultaneously, ensuring timely delivery of high-quality creative assets while adhering to strict deadlines.

📝 Enhancement Note: The responsibilities highlight a need for a designer capable of producing a diverse range of assets, from marketing collateral to interactive product elements, with a specific focus on the iGaming and sports sectors. The requirement to "transform complex ideas into clear, visually appealing graphics" suggests a strong aptitude for conceptualization and information design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating conceptualization and execution skills is paramount. Relevant education in Graphic Design, Digital Media, or a related field is beneficial.

Experience: A minimum of 2-5 years of proven hands-on experience in graphic design is required, with a preference for candidates who have worked within a digital marketing agency or for a brand, particularly within the sports or iGaming sectors.

Required Skills:

• Proven experience in graphic design, with a portfolio showcasing a range of digital assets.

• Essential proficiency in Figma and Canva for rapid prototyping and versatile design creation.

• Solid working knowledge of the Adobe Creative Suite, including Photoshop, Illustrator, and After Effects for advanced image manipulation, vector graphics, and motion design.

• Experience with motion graphics and video editing, with the ability to produce animated video creatives for Paid Social and iGaming campaigns.

• High attention to detail, with a demonstrated ability to manage multiple projects simultaneously and deliver high-quality work on time.

• Understanding of how AI tools can be integrated effectively into graphic design workflows to enhance efficiency and creativity.

• Fluent in English, with excellent written and verbal communication skills. Preferred Skills:

• Basic coding knowledge (HTML, CSS) is considered an advantage, enabling better collaboration with web development teams and understanding of digital asset implementation.

• Familiarity with the sports and iGaming industry, including an understanding of market trends, visual aesthetics, and common campaign types.

• Experience with A/B testing creative assets to optimize performance for digital marketing campaigns.

• German and/or any other language proficiency is a plus, given the global nature of the company's operations.

📝 Enhancement Note: The emphasis on Figma and Canva alongside Adobe Creative Suite suggests a need for a designer proficient in both professional-grade design tools and more accessible, collaborative platforms. The mention of AI tools and basic coding knowledge points towards a forward-thinking organization seeking adaptable and technically adept designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a diverse range of digital design projects, with a focus on marketing collateral and user interface elements.

• Include case studies that highlight the process of transforming complex briefs into visually effective designs, detailing the problem, solution, and outcome.

• Provide examples of static and animated digital advertisements, social media graphics, and interactive widgets relevant to the iGaming or sports sectors.

• Showcase proficiency in Figma and Canva, alongside examples created with Adobe Photoshop, Illustrator, and After Effects, illustrating a comprehensive toolset.

• Highlight projects where AI tools were used to enhance design efficiency or creativity, if applicable. Process Documentation:

• Evidence of a structured design process, from concept development and client/stakeholder feedback integration to final asset delivery.

• Examples of workflow management for concurrent projects, demonstrating how deadlines were met and quality was maintained.

• Documentation or discussion of how design iteration and feedback loops were managed to achieve optimal results for campaign objectives.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. This section emphasizes not just the final output but also the candidate's design process, tool proficiency, and ability to work within specific industry contexts like iGaming. The inclusion of "interactive widgets" and "AI tools" suggests a need for a designer who is not only creative but also technically adaptable.

💵 Compensation & Benefits

Salary Range: The company states a "competitive salary that truly recognizes your value and contributions." Based on mid-level Graphic Designer roles in Italy (Naples region) with remote work, and considering the specialized iGaming/sports industry, an estimated annual salary range would be €30,000 - €45,000. This estimate accounts for remote work flexibility, the required skill set (Figma, Canva, Adobe Suite, motion graphics), and the niche industry focus.

Benefits:

• Competitive Salary: A compensation package designed to attract and retain talent, reflecting industry standards and individual contributions.

• Personal Development: Opportunities for growth and learning, fostering individual skill enhancement.

• Professional Development: Support for acquiring new skills and advancing career capabilities, potentially including training or certifications.

• Career Growth Opportunities: A clear path for advancement within the company, with chances to take on more responsibility and leadership roles.

Working Hours: The role implies a standard 40-hour work week. Given the remote nature and global team structure, there may be flexibility in daily scheduling, but core availability for team collaboration and project deadlines is expected.

📝 Enhancement Note: The salary estimate is based on general Italian market data for graphic designers with 2-5 years of experience, adjusted for the remote work arrangement and the specialized nature of the iGaming/sports industry, which often commands slightly higher compensation. The benefits listed are directly from the provided text, emphasizing growth and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, specifically focused on monetizing sports websites and apps through advertising sales for sports betting operators. This industry is dynamic, fast-paced, and highly competitive, requiring agility and innovation.

Company Size: bwise Media AG is described as a "global digital media agency." While a precise number isn't given, "global" implies a significant operational footprint and a diverse team, likely falling into the mid-to-large enterprise category (e.g., 50-250+ employees). This size suggests established processes but also potential for agility and cross-functional collaboration.

Founded: The founding date is not provided, but the company operates globally and has a clear niche focus, indicating a period of growth and established market presence.

Team Structure:

• The company operates with a "lively and energetic global team," suggesting a diverse and international workforce.

• Collaboration is a key aspect, with designers expected to work closely with "cross-functional teams" (marketing, product, development).

• The reporting structure for this role is not explicitly detailed but is likely within a marketing or creative department, reporting to a Creative Director or Marketing Manager. Methodology:

• Data-driven decision-making is implied through the focus on "monetizing" and "campaign performance."

• Emphasis on innovation and creativity is evident in the call for "fresh, modern and innovative designs" and the "teamwork sparks innovation" culture.

• Agile methodologies are likely employed given the fast-paced digital media and iGaming environment, requiring quick adaptation to trends and campaign needs.

Company Website: https://jobs.workable.com/company/3e2McgwrbE6hzxqxQjeufY/jobs-at-bwise-media-ag (Note: This is the Workable company page, not a direct company website)

📝 Enhancement Note: The company operates in a niche but lucrative sector (sports betting advertising). This suggests a culture that values results, innovation, and a deep understanding of marketing within this specific domain. The "global team" aspect implies a need for strong communication skills and cultural awareness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It involves significant creative responsibility and the ability to work independently on projects, while also requiring collaboration within a team structure. The role is crucial for translating marketing strategies into tangible visual assets.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Design. They will collaborate extensively with marketing specialists, campaign managers, and potentially product managers.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns and the user experience of digital products. High-quality, visually compelling assets can significantly improve engagement rates, conversion rates, brand perception, and ultimately, revenue generated from advertising sales.

Growth Opportunities:

• Specialization: Deepen expertise within the iGaming and sports betting niche, becoming a go-to designer for these specific campaign types and product features.

• Skill Advancement: Develop advanced motion graphics, video editing, or UI/UX design skills, potentially moving towards a Senior Graphic Designer or specialized role.

• Leadership Potential: With demonstrated success and leadership qualities, opportunities may arise to mentor junior designers or lead specific creative projects, eventually moving into a Lead Designer or Art Director role.

• Cross-Functional Experience: Gain exposure to different aspects of digital marketing and product development by working closely with various teams, broadening overall industry knowledge.

📝 Enhancement Note: The growth path for a graphic designer in this context generally involves deepening technical skills, specializing in a high-demand niche like iGaming, or moving into leadership and art direction roles. The company's emphasis on "personal and professional development" suggests a supportive environment for career progression.

🌐 Work Environment

Office Type: This is a fully remote position. The company fosters a "lively and energetic global team" culture, which is maintained through digital communication and collaboration tools.

Office Location(s): While the job is advertised with a Naples, Italy location, it is a remote role, meaning the candidate can work from anywhere within Italy (or potentially globally, though Italy is specified). The company itself is global.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying on video conferencing, instant messaging, and project management tools for communication and collaboration.

• Tooling: Access to and proficiency with essential design software (Figma, Canva, Adobe Creative Suite) and potentially company-provided licenses or cloud-based access.

• Team Interaction: Regular virtual team meetings, design reviews, and brainstorming sessions will facilitate interaction and ensure alignment with colleagues and stakeholders.

Work Schedule: A standard 40-hour work week is implied. As a remote role within a global company, there might be some flexibility in daily hours, but availability for critical meetings and project deadlines, particularly during core business hours relevant to the company's primary operational regions, will be expected.

📝 Enhancement Note: The fully remote nature of this role means the candidate will manage their own workspace. The success of this environment hinges on effective digital communication, self-discipline, and proactive engagement with the remote team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and cover letter, with a strong emphasis on the portfolio. Applications not in English or with generic cover letters will be disregarded.

• Portfolio Review & Initial Interview: A discussion focused on your portfolio, design process, and experience. Expect questions about specific projects, your role in them, and how you approach challenges.

• Skills Assessment/Design Challenge: This may involve a practical design task or a case study presentation. For this role, it could be a request to create a sample ad, widget, or a short animated piece based on a brief, demonstrating proficiency in Figma/Canva and Adobe Suite.

• Team/Cultural Fit Interview: A conversation with team members or a hiring manager to assess collaboration style, understanding of the company's industry, and alignment with the company culture.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, career aspirations, and overall fit for the company's long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to this role: iGaming/sports themes, digital ads, interactive widgets, and motion graphics.

• Highlight Process: For each project, clearly articulate the brief, your creative process, the tools used (especially Figma, Canva, Adobe Suite), challenges faced, and the resulting impact or success metrics.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly shows examples created with the required tools. If AI tools were used, explain how.

• Conciseness is Key: The company requests a "personal note" and implies "less is more" for the cover letter. Apply this principle to your portfolio presentation – focus on quality over quantity.

• Video/Motion Graphics: Include clear links or embedded examples of your motion graphics and video editing work.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and required output formats.

• Time Management: Practice completing design tasks within a specific timeframe, simulating the pressure of real-world project deadlines.

• Articulate Your Strategy: Be prepared to explain your design choices, rationale, and how your solution addresses the objectives of the brief. Focus on how your design will impact campaign performance or user engagement.

📝 Enhancement Note: The explicit mention of "Recycled cover letters, applications other than in English or spam applications will not be considered" and "less is more" for the cover letter indicates a strong preference for genuine, personalized applications. The portfolio is the most critical element.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating interactive elements. Proficiency in Figma is critical for this role.

• Canva: Required for quick design creation, social media graphics, and potentially internal marketing collateral.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital painting, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects: For motion graphics, animations, and video post-production.

Analytics & Reporting: While not a primary responsibility, understanding how design impacts performance metrics (e.g., click-through rates, engagement) is crucial. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) can be beneficial.

CRM & Automation: Not directly applicable to this design role, but understanding how marketing assets are deployed through CRM or marketing automation platforms can provide context.

AI Design Tools: Understanding and ability to leverage AI tools (e.g., Midjourney, DALL-E, Adobe AI features) to enhance design workflows, generate initial concepts, or create assets more efficiently.

📝 Enhancement Note: The explicit mention of Figma, Canva, and Adobe Creative Suite (Photoshop, Illustrator, After Effects) dictates the core technical requirements. The inclusion of AI tools and basic coding knowledge signals a desire for a designer who is technologically forward-thinking and adaptable.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas and modern design approaches to stand out in a competitive market.

• Performance-Oriented: A focus on creating assets that not only look good but also drive measurable results (e.g., campaign performance, user engagement).

• Collaboration: Emphasis on teamwork and close cooperation with cross-functional teams to achieve common goals.

• Efficiency: Valuing designers who can produce high-quality work efficiently, manage multiple projects, and leverage tools like AI to optimize workflows.

• Professionalism: Maintaining high standards in communication, project delivery, and adherence to brand guidelines.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with marketing, product, and potentially development teams, understanding their needs and contributing to shared objectives.

• Feedback-Driven: A culture that likely involves regular design reviews and constructive feedback to refine creative output and ensure alignment with campaign goals.

• Agile & Responsive: The fast-paced nature of digital media and iGaming suggests a need for adaptability and the ability to respond quickly to changing market trends or campaign adjustments.

📝 Enhancement Note: The company emphasizes a "lively and energetic global team" where "teamwork sparks innovation and creativity." This suggests an environment that is collaborative, dynamic, and values proactive contributions.

⚡ Challenges & Growth Opportunities

Challenges:

• Niche Industry Demands: Designing for the iGaming and sports betting industry requires understanding specific visual cues, regulatory landscapes, and target audience preferences, which can be a learning curve.

• Fast-Paced Environment: The digital media and advertising sector is constantly evolving, requiring designers to stay updated with trends, tools, and platform changes.

• Balancing Creativity with Performance: The need to create visually appealing designs that also meet strict performance metrics (e.g., high CTR, engagement) can be a constant challenge.

• Remote Collaboration: Maintaining strong creative synergy and effective communication within a fully remote, global team requires proactive effort and excellent interpersonal skills.

Learning & Development Opportunities:

• Industry Specialization: Gaining deep expertise in the visual communication strategies for the iGaming and sports betting sectors.

• Advanced Tool Mastery: Mastering advanced features within Figma, Adobe Creative Suite, and exploring new design technologies, including AI-powered tools.

• Motion Graphics & Video: Expanding skills in animation and video production to create more dynamic and engaging content.

• UI/UX Fundamentals: Developing a stronger understanding of user interface and user experience principles to design more effective web graphics and interactive elements.

• Career Progression: Opportunities to advance to Senior Designer, Art Director, or Lead roles, potentially managing projects or teams.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic, specialized industry. The growth opportunities are well-defined, focusing on skill enhancement, specialization, and career advancement within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex concept into a simple, visually appealing graphic. What was your process, and what was the outcome?" (Focus on your problem-solving and communication skills.)

• "How do you approach designing for a specific target audience in the iGaming or sports betting industry? What are some key considerations?" (Demonstrate industry awareness and audience empathy.)

• "Walk me through your process for creating an animated social media ad. What tools do you use, and how do you ensure it's engaging?" (Showcase your technical skills and creative workflow for motion graphics.)

• "How do you manage multiple design projects with competing deadlines? Can you give an example?" (Highlight your organizational and time management abilities.) Company & Culture Questions:

• "What interests you about bwise Media and the iGaming/sports industry specifically?" (Show genuine interest and research.)

• "How do you stay updated with the latest design trends and technologies, especially in the digital media space?" (Demonstrate a proactive learning mindset.)

• "Describe your ideal collaborative environment. How do you work with marketing and product teams?" (Align your collaboration style with the company's described culture.)

• "How do you think your design work can contribute to the monetization goals of sports websites and apps?" (Connect your skills to the company's business objectives.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the challenge, your approach, the tools you used (especially Figma, Canva, Adobe), your specific contributions, and the results.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing itself. Use high-quality images and clear descriptions.

• Tool Demonstration: Be prepared to discuss your proficiency with Figma, Canva, and Adobe Creative Suite. If you have examples of AI tool integration, be ready to explain that.

• Conciseness: Focus on the most relevant projects and be ready to speak to them in detail without rambling. Given the company's "less is more" note, brevity and impact are key.

📝 Enhancement Note: The interview preparation advice focuses on aligning a candidate's skills and experience with the specific demands of the role and the company's industry. The emphasis on portfolio presentation and strategic questioning is crucial for this creative position.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link.

• Tailor your resume: Highlight specific achievements and responsibilities related to digital design, particularly in marketing, advertising, and any relevant industry experience (sports, iGaming). Quantify your successes where possible (e.g., "designed ads that increased CTR by X%").

• Craft a personal cover letter: Avoid generic templates. Write a brief, sincere note in English explaining why you are a good fit for bwise Media, referencing specific aspects of the role or company that appeal to you. Clearly state your proficiency with Figma, Canva, and Adobe Suite.

• Prepare your portfolio: Ensure your portfolio is up-to-date, showcases your best work relevant to the job description (digital ads, interactive widgets, motion graphics), and is easily accessible. Be ready to discuss your process and tool usage for key projects.

• Research bwise Media: Understand their business model (monetizing sports websites/apps through advertising sales for sports betting operators) and their target market. This will help you tailor your application and impress during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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