Senior Graphic Designer - Packaging

📍 Job Overview

Job Title: Senior Graphic Designer - Packaging

Company: Reduce Everyday

Location: Atlanta, GA

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-18

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal for shaping the visual identity of Reduce Everyday's product packaging and in-store presence, focusing on translating brand vision into tangible, shelf-ready assets.

• You will be responsible for the end-to-end design and production management of packaging across various retail channels, demanding meticulous attention to detail and a deep understanding of print specifications.

• This position requires strong collaboration with cross-functional teams, including Marketing, Product Development, and Sales, to ensure packaging aligns with product strategy and market demands.

• The role offers significant ownership and impact, with designs appearing on products sold nationally and internationally, providing a unique opportunity to influence brand perception at the point of sale.

📝 Enhancement Note: While the job title is "Senior Graphic Designer - Packaging," the responsibilities and context suggest a strong overlap with Marketing Operations and Go-To-Market (GTM) enablement, particularly in visual asset creation and retail readiness. The role requires not just design skill but also a robust understanding of production processes, retail channel requirements, and cross-functional collaboration, which are core to operations functions.

📈 Primary Responsibilities

• Design and production-manage packaging for a diverse portfolio of drinkware and food storage products, encompassing ecommerce boxes, retail packaging, club store packaging, hangtags, wraps, trays, and endcap/sidecap displays.

• Execute all artwork setup and finalization on dielines, ensuring strict adherence to retailer and vendor specifications for print-ready files.

• Develop high-fidelity packaging and pallet visualizations to support sales presentations, sell-in decks, and internal stakeholder reviews, aiding in strategic decision-making.

• Create essential retail marketing assets, including endcap displays, sidecaps, shelf talkers, and Point-of-Purchase (POP) materials, to enhance in-store visibility and drive sales.

• Collaborate closely with Marketing, Product Development, and Sales teams to translate creative briefs into compelling, on-brand packaging solutions that resonate with target consumers.

• Manage and support the development of international and multi-lingual packaging, ensuring compliance with diverse customer-specific requirements and global market standards.

• Oversee and maintain relationships with print vendors and suppliers to guarantee color accuracy, production quality, and timely delivery of packaging materials.

• Assist with packaging copy editing and proofreading to ensure the accuracy and consistency of all printed product information.

• Support seasonal and promotional campaigns by creating timely and effective retail-ready creative adaptations that align with marketing objectives.

📝 Enhancement Note: The responsibilities highlight a critical operational function: ensuring product readiness for market. This involves not just creative execution but also managing production workflows, vendor relationships, and compliance with retail specifications, which are key aspects of GTM and operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Relevant certifications in design software or production processes would also be advantageous.

Experience: 5+ years of dedicated graphic design experience, with a significant focus on Consumer Packaged Goods (CPG) packaging or retail marketing collateral.

Required Skills:

• Demonstrated expertise in packaging design, with a portfolio showcasing experience across various retail channels (mass, club, grocery, e-commerce).

• Proven hands-on experience working with packaging dielines, understanding their structure and application for different retail environments.

• Expert-level proficiency in Adobe Illustrator, Photoshop, and InDesign, essential for creating and manipulating design files.

• Solid understanding of print production processes, including dieline specifications, CMYK and Pantone color systems, bleed/safe zones, and press proofing procedures.

• Familiarity with Bill of Materials (BOM) creation and artwork management systems for efficient product lifecycle tracking.

• Exceptional attention to detail, with a proven ability to maintain accuracy and consistency in high-volume production tasks.

• Strong project management skills, capable of managing multiple SKUs, deadlines, and revision cycles simultaneously.

• Collaborative mindset, with the ability to take direction and contribute innovative ideas. Preferred Skills:

• Background in drinkware, housewares, or other consumer goods industries.

• Familiarity with Amazon A+ content creation or other retail media asset development.

• Experience managing external agencies or print vendors.

• Understanding of international packaging requirements and multi-lingual design considerations.

📝 Enhancement Note: The emphasis on production-ready files, dieline specifications, print production knowledge, and vendor management points to a need for operational rigor beyond traditional graphic design. Candidates should highlight experience in workflow management and ensuring technical accuracy for manufacturing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 5 years of relevant design work, with a strong emphasis on CPG packaging and retail marketing assets.

• Specific examples of packaging designs for mass, club, grocery, and e-commerce channels, demonstrating adaptability to different retail environments and their unique requirements.

• Case studies or detailed project descriptions that highlight the end-to-end process, from concept development to print-ready execution, including challenges overcome and solutions implemented.

• Visualizations of packaging and pallet designs used to support sales initiatives or internal approvals, demonstrating an understanding of how design supports business objectives.

• Examples of retail marketing collateral such as endcap displays, sidecaps, and POP materials, showcasing an ability to create impactful in-store marketing. Process Documentation:

• Demonstrations of proficiency in setting up and finalizing artwork on dielines, ensuring all files meet technical print specifications.

• Evidence of understanding and application of print production best practices, including color management (CMYK, Pantone), bleed/safe zones, and resolution requirements.

• Examples of managing design revisions and incorporating feedback from multiple stakeholders (Marketing, Sales, Product Development) into final artwork.

• Documentation of experience in developing multi-lingual and international packaging, indicating an understanding of localization processes.

📝 Enhancement Note: For operations-focused roles, portfolios should ideally demonstrate not just aesthetic skill but also an understanding of process, efficiency, and impact. Candidates should be prepared to discuss the workflow, tools, and decision-making behind their portfolio pieces.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers specializing in packaging in Atlanta, GA, with 5-10 years of experience, the estimated salary range is $75,000 - $100,000 annually. This estimate considers the cost of living in Atlanta, the demand for specialized design skills in the CPG sector, and the hybrid work arrangement.

Benefits:

• 401(k) retirement savings plan, potentially with company match.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Comprehensive health insurance coverage.

• Dental insurance plan.

• Vision insurance plan.

Working Hours: Standard full-time position, likely around 40 hours per week. The role is hybrid, requiring 3 days per week in the Atlanta headquarters, allowing for flexibility on remote workdays.

📝 Enhancement Note: The salary range is an estimate based on data for similar roles in the specified location and experience level. Actual compensation may vary based on the candidate's qualifications, specific experience, and the company's compensation philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Drinkware and Food Storage Products / Consumer Goods (CPG). Reduce Everyday operates in a competitive market where brand identity, product design, and retail presence are critical differentiators. Their focus on "sustainable, design-forward hydration and food storage products" positions them as a brand that values both aesthetics and responsible manufacturing.

Company Size: While not explicitly stated, the description suggests a growing, nationally distributed brand with "serious retail muscle." This implies a company size that balances agility with established market reach, likely falling into the mid-size category (e.g., 50-250 employees), allowing for significant individual impact while having robust operational infrastructure.

Founded: The company is family-owned. The founding date is not provided, but the emphasis on a "creative culture" and "world-class design skill" suggests a relatively modern company or one that has evolved to prioritize design and innovation in its growth strategy.

Team Structure:

• The Creative Team likely includes a Creative Manager (to whom this role reports), other designers, and potentially marketing specialists.

• There will be strong cross-functional collaboration with Marketing, Product Development, and Sales teams. This means the Senior Graphic Designer will interact regularly with individuals responsible for product strategy, market positioning, and sales enablement.

• The "hybrid position requiring in-office collaboration Tuesday through Thursday" indicates a structured approach to team interaction and workflow, ensuring face-to-face coordination on key projects. Methodology:

• Data-Driven Design: While not explicit, a brand with "serious retail muscle" likely uses sales data and market trends to inform design decisions, especially for packaging that appears on shelves across various channels.

• Agile Workflow: The mention of moving "fast" and juggling multiple SKUs, deadlines, and revision cycles suggests an agile or iterative approach to design and production management.

• Brand Consistency: A core methodology will be maintaining brand integrity across all packaging and retail assets, ensuring a cohesive visual identity.

Company Website: https://reduceeveryday.com/

📝 Enhancement Note: The company's core values (Seek Balance, Be Humble, Stay Curious, Be Authentic, Bring Passion, Have Fun) suggest a culture that values collaboration, personal growth, and a positive work environment. For operations professionals, this translates to opportunities for process improvement, cross-functional teamwork, and a dynamic workplace.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating an individual contributor role with significant responsibility and autonomy. In an operations context, this means being a key player in the GTM execution pipeline, responsible for ensuring product packaging is market-ready and visually compelling. The role requires a blend of creative execution and production management, bridging the gap between creative vision and operational reality.

Reporting Structure: The Senior Graphic Designer reports to the Creative Manager. This structure implies a clear hierarchy within the creative department, with the Creative Manager overseeing strategy and guiding the team's output. Collaboration with other departments (Marketing, Product Development, Sales) will be frequent, requiring strong communication and stakeholder management skills.

Operations Impact: The visual execution of packaging and in-store presence directly impacts consumer perception, brand recognition, and ultimately, sales volume. This role’s output is critical for:

• Retail Sell-In: High-quality visuals and accurate packaging designs are essential for securing shelf space and meeting retailer requirements.

• Brand Equity: Consistent and appealing packaging reinforces brand identity and value proposition.

• Sales Enablement: Rendered packaging visuals support sales teams in presenting products to buyers.

• Consumer Engagement: Design that resonates with consumers drives purchase decisions and brand loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in CPG packaging design, retail display strategies, and international market requirements.

• Process Improvement: Lead initiatives to streamline packaging design workflows, improve print production quality, or optimize artwork management processes.

• Cross-Functional Leadership: Take on project lead roles for major product launches or retail initiatives, coordinating design efforts across multiple departments.

• Mentorship: Potentially mentor junior designers or new team members on packaging design best practices and production workflows.

• Broader GTM Involvement: As the company grows, opportunities may arise to contribute to broader GTM strategies, product development input, or marketing campaign creative direction.

📝 Enhancement Note: While the title is "Graphic Designer," the operational impact is significant. Candidates should frame their experience in terms of driving GTM efficiency and effectiveness through superior packaging design and production management.

🌐 Work Environment

Office Type: The position is a hybrid role, requiring in-office presence three days a week (Tuesday-Thursday) at the company's headquarters in Atlanta, GA. This setup aims to balance the need for in-person collaboration and team cohesion with the flexibility of remote work.

Office Location(s): Atlanta, GA. This location offers a vibrant business environment with access to a diverse talent pool and a growing creative industry. Specific details about the office's accessibility or amenities are not provided but are expected to be typical for a modern corporate headquarters.

Workspace Context:

• Collaborative Environment: The hybrid model, with designated in-office days, is designed to foster collaboration. Designers will work alongside other creative team members and interact frequently with Marketing, Product Development, and Sales.

• Tools & Technology: Expect a standard design studio setup with high-performance workstations and access to the Adobe Creative Suite. The company likely utilizes project management tools to facilitate workflow and communication.

• Team Interaction: The in-office days will provide opportunities for spontaneous brainstorming, direct feedback, and building team rapport, which are crucial for creative output and operational alignment.

Work Schedule: The role is full-time, with an expectation of approximately 40 hours per week. The hybrid schedule offers flexibility for remote workdays, allowing for focused individual work and better work-life balance, provided operational needs and deadlines are met.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment. Candidates should consider how they manage their time and collaboration effectively across both in-office and remote settings, ensuring seamless execution of design and production tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and cover letter, with a strong emphasis on your portfolio.

• Portfolio Presentation: You will likely be asked to present your portfolio, focusing on relevant CPG packaging and retail marketing projects. Be prepared to discuss your design process, creative rationale, and the impact of your work.

• Technical/Skills Assessment: An interview or exercise to evaluate your proficiency in Adobe Illustrator, Photoshop, and InDesign, as well as your understanding of print production and dieline execution.

• Cross-Functional Interviews: Interviews with members of the Marketing, Product Development, and Sales teams to assess your collaboration skills and understanding of their respective needs.

• Creative Manager Interview: A discussion with your potential manager about your experience, creative approach, problem-solving abilities, and cultural fit with Reduce Everyday's core values.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects, prioritizing CPG packaging and retail marketing examples.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, how you solved them, and the quantifiable outcomes or impact (e.g., retailer adoption, design improvements).

• Highlight Production Skills: Clearly demonstrate your ability to work with dielines, understand print specs (CMYK, Pantone, bleed), and deliver print-ready files.

• Showcase Versatility: Include examples that span different retail channels (mass, club, grocery, e-commerce) and types of packaging.

• Prepare for Dieline Challenges: Be ready to discuss how you approach complex dielines and ensure design integrity across multiple panels and formats.

Challenge Preparation:

• Print Production Knowledge: Brush up on industry standards for print production, color theory, and file preparation.

• Retail Channel Understanding: Familiarize yourself with the unique packaging requirements and display strategies for mass, club, and grocery channels.

• Brand Alignment: Understand how to translate a brand's identity and values (like Reduce Everyday's) into visual packaging solutions.

• Problem-Solving Scenarios: Prepare to discuss how you would handle common design challenges, such as tight deadlines, conflicting feedback, or complex technical requirements.

📝 Enhancement Note: Given the operational aspects of this role, expect interviewers to probe beyond creative aesthetics. They will be keen to understand your project management capabilities, your understanding of production workflows, and your ability to collaborate effectively to achieve GTM objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in:

  • Adobe Illustrator: For dieline setup, vector graphics, and detailed artwork creation.
  • Adobe Photoshop: For image manipulation, rendering, and mockups.
  • Adobe InDesign: For layout, text integration, and final file assembly for print.

• Packaging Dielines: Proficiency in interpreting and working within various dieline templates provided by manufacturers or retailers.

• 3D Rendering Software (Potentially): Tools like Adobe Dimension, Keyshot, or similar might be used for creating packaging and pallet visuals, though not explicitly mentioned.

Analytics & Reporting:

• While not a primary analytical role, understanding how design performance is measured (e.g., sales data, retailer feedback) is beneficial.

• Familiarity with tools used for asset management and version control might be relevant. CRM & Automation:

• Artwork Management Systems: Experience with systems used for tracking artwork versions, approvals, and production status.

• Project Management Software: Familiarity with tools like Asana, Trello, Monday.com, or similar, used for task assignment, deadline tracking, and workflow management.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and print production specifics suggests the need for a deep technical understanding of design software and manufacturing requirements. Experience with asset management or project management tools would be a strong asset for managing the operational aspects of design.

👥 Team Culture & Values

Operations Values:

• Seek Balance: Applying this to design work means finding a balance between creative expression, brand guidelines, production feasibility, and cost-effectiveness. It also reflects the hybrid work model.

• Be Humble: Demonstrating openness to feedback, learning from others, and acknowledging the contributions of cross-functional teams and vendors.

• Stay Curious: Continuously exploring new design trends, packaging materials, printing techniques, and retail display innovations to keep Reduce Everyday's products fresh and competitive.

• Be Authentic: Ensuring packaging designs genuinely reflect the brand's mission and values of sustainability, fun, and functionality.

• Bring Passion: Infusing energy and enthusiasm into design projects, driving creative excellence and a commitment to delivering high-quality work.

• Have Fun: Contributing to a positive and enjoyable work environment, fostering creativity and team camaraderie, especially during collaborative in-office days.

Collaboration Style:

• Cross-Functional Integration: Proactively engaging with Marketing, Product Development, and Sales to understand their needs and align design efforts with business objectives.

• Open Communication: Maintaining transparent and regular communication with the Creative Manager and other stakeholders regarding project status, challenges, and creative decisions.

• Feedback Loop: Actively participating in design reviews, providing constructive feedback, and receptively incorporating feedback from others to refine designs.

• Partnership with Vendors: Building strong working relationships with print vendors and suppliers, fostering a collaborative approach to ensure production quality and problem-solving.

📝 Enhancement Note: The company's stated core values are integral to their culture. Candidates should demonstrate how they embody these values in their work, particularly in how they approach design challenges, collaborate with others, and contribute to the team's overall success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Production Constraints: Juggling innovative design concepts with the technical limitations and cost implications of packaging production and retail channel requirements.

• Managing High-Volume Workloads: Effectively prioritizing and executing a large number of design projects simultaneously across a diverse product portfolio and multiple retail partners.

• Maintaining Brand Consistency Across Channels: Ensuring a unified brand message and visual identity across various packaging formats and retail displays, each with unique specifications.

• Adapting to Evolving Retailer Requirements: Staying current with the ever-changing demands and specifications of major retailers for packaging and in-store merchandising.

Learning & Development Opportunities:

• Advanced Packaging Design Techniques: Opportunities to explore specialized areas like sustainable packaging solutions, structural design, or advanced rendering techniques.

• Retail Marketing Strategy: Gaining deeper insights into visual merchandising and in-store marketing strategies that complement packaging design.

• Cross-Functional Skill Development: Learning more about product development cycles, marketing campaign strategies, and sales enablement processes.

• Vendor Management Acumen: Developing stronger skills in negotiating, managing, and collaborating with external print and packaging suppliers.

• Industry Trends: Staying abreast of emerging trends in consumer goods packaging, design aesthetics, and retail display innovations.

📝 Enhancement Note: Addressing these challenges proactively and highlighting a desire for growth in these areas will demonstrate a strong operational mindset and commitment to continuous improvement.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing brief into a compelling packaging design that meets both creative and commercial objectives?" (Focus on process, stakeholder alignment, and outcome-driven design.)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a packaging project. How did you resolve it?" (Highlight conflict resolution, negotiation, and prioritization skills.)

• "Walk us through your process for ensuring packaging artwork is print-ready and meets specific retailer specifications. What steps do you take to avoid production errors?" (Emphasize attention to detail, technical knowledge of print production, and risk mitigation.) Company & Culture Questions:

• "How do Reduce Everyday's core values resonate with your personal work philosophy and design approach?" (Connect your values and work style to their listed values.)

• "How do you see this role contributing to the overall success and brand perception of Reduce Everyday?" (Demonstrate an understanding of the impact of packaging design on the business.)

• "What are your expectations for collaboration within a hybrid work environment?" (Showcase your ability to be productive and engaged both in-office and remotely.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Retail Packaging, E-commerce Packaging, Retail Displays) or by client/brand.

• Narrative: For each project, clearly outline the client/brand, the problem/brief, your role, the creative process, key design decisions, the final execution, and the results or impact.

• Technical Focus: Be prepared to discuss the technical aspects of your work, such as dieline interpretation, color specifications (CMYK, Pantone), bleed/safe zones, and file preparation for print.

• Showcase Dieline Mastery: Have specific examples of how you've worked with dielines, particularly for complex structures or multi-SKU product lines.

• Highlight Retail Specifics: If possible, show examples tailored to mass, club, or grocery channels, explaining how your design addressed the unique needs of those environments.

📝 Enhancement Note: Prepare to discuss specific software functionalities within Adobe Illustrator, Photoshop, and InDesign relevant to packaging production. Be ready to articulate your understanding of color theory, typography for packaging, and the nuances of print vs. digital design.

📌 Application Steps

To apply for this Senior Graphic Designer - Packaging position:

• Submit your Resume and Cover Letter: Send your application materials to careers@reduceeveryday.com. Ensure your cover letter highlights your relevant packaging design experience and enthusiasm for Reduce Everyday's mission.

• Curate Your Portfolio: Select 3-5 of your strongest packaging design projects. Prioritize work that demonstrates your expertise in CPG packaging, retail marketing assets, and proficiency with dielines and print production. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

• Tailor Your Resume: Update your resume to emphasize keywords and responsibilities mentioned in the job description, such as "CPG Packaging," "Dieline Creation," "Print Production," "Adobe Illustrator," "Retail Marketing," and "Project Management." Quantify achievements where possible.

• Prepare for Portfolio Presentation: Practice walking through your selected portfolio pieces, articulating your design process, technical skills, and the impact of your work. Be ready to discuss how you meet the requirements for retail channels and print readiness.

• Research Reduce Everyday: Familiarize yourself with their brand, product offerings, and core values. Understand their market positioning and how your design skills can contribute to their continued success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.