Graphic Designer (m/f/x)

📍 Job Overview

Job Title: Graphic Designer (m/f/x)

Company: bwise Media AG

Location: Niš, Nišava District, Serbia

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-06-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute creative design projects for global digital media initiatives, focusing on the sports and iGaming sectors.

• Develop visually compelling static and interactive digital assets, including social media graphics, display ads, and website elements.

• Collaborate with marketing and product teams to ensure design output aligns with brand guidelines and campaign objectives.

• Leverage proficiency in industry-standard design tools and emerging AI technologies to deliver innovative visual solutions.

📝 Enhancement Note: While the original listing is for a Graphic Designer, this enhancement will frame it within a Revenue Operations/GTM context by emphasizing how design directly impacts campaign performance, user engagement, and ultimately, revenue generation for iGaming and sports betting clients. The role's success will be measured by its contribution to lead generation, conversion rates, and brand perception within these highly competitive markets.

📈 Primary Responsibilities

• Design static and interactive widgets for iGaming brands, including odds displays, bonus promotions, and interactive casino game elements, optimized for Sports & Casino campaigns across global markets.

• Develop creative assets for Paid Social campaigns (Meta ads, display ads, promotional content) in both static and video formats, ensuring high engagement and conversion rates.

• Design web graphics, landing pages, and user interface elements that enhance user experience and directly support campaign performance metrics.

• Create in-house creative assets, brand materials, presentations, and social media content that uphold and advance the company's visual identity and operational efficiency.

• Translate complex concepts and data into clear, visually appealing, and easily understandable graphics that drive user action and understanding.

• Collaborate closely with cross-functional teams (marketing, sales, product) to ensure creative assets align with brand guidelines, campaign goals, and target audience segmentation.

• Stay informed about current design trends, tools, and best practices, particularly within the iGaming and sports betting industries, to ensure fresh, modern, and innovative design solutions.

• Manage multiple design projects simultaneously, prioritize tasks, and ensure the timely delivery of high-quality creative assets that meet client and internal deadlines.

📝 Enhancement Note: The responsibilities have been rephrased to highlight the direct impact on revenue and GTM strategies. For instance, "design static and interactive widgets" is now linked to "optimized for Sports & Casino campaigns across global markets," and "develop creative assets for Paid Social campaigns" is tied to "ensuring high engagement and conversion rates." The emphasis on "enhancing user experience and directly support campaign performance metrics" and "drive user action and understanding" clearly positions design as a critical revenue-generating function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in visual design principles, typography, color theory, and layout is essential. Equivalent practical experience will be considered.

Experience: Proven hands-on experience in graphic design, with a minimum of 2-5 years ideally gained within a digital marketing agency, brand environment, or specifically within the iGaming or sports betting industries.

Required Skills:

• Strong proficiency in Figma and Canva for rapid prototyping, collaborative design, and scalable asset creation.

• Solid working knowledge of the Adobe Creative Suite, including Photoshop (for image manipulation and raster graphics), Illustrator (for vector graphics and branding elements), and After Effects (for motion graphics and video editing).

• Demonstrated experience with motion graphics and video editing, with the ability to produce animated video creatives for Paid Social and iGaming campaigns that capture attention and convey messaging effectively.

• High attention to detail, with a proven ability to manage multiple design projects simultaneously, prioritize effectively, and deliver high-quality work on time.

• Understanding of how AI tools can be integrated into graphic design workflows to enhance efficiency, generate creative concepts, and optimize asset production.

• Fluent in English (written and spoken) to effectively communicate with international teams and clients. Preferred Skills:

• Basic coding knowledge (HTML, CSS) to understand web implementation constraints and opportunities for interactive design.

• Experience designing for the iGaming and sports betting industries, understanding of player psychology, and familiarity with common campaign mechanics (e.g., odds displays, bonus promotions).

• Familiarity with UI/UX principles to design intuitive and engaging user interfaces for websites and digital platforms.

• Experience with A/B testing design elements to optimize for conversion rates.

• German and/or any other language proficiency is a plus for broader market engagement.

📝 Enhancement Note: The "Required Skills" section has been expanded to explicitly mention the operational benefits of each tool (e.g., Figma for collaboration, Photoshop for image manipulation). The "Preferred Skills" section now includes industry-specific knowledge and technical skills that directly contribute to revenue generation and campaign success in the iGaming/sports betting sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of digital design projects, with a strong emphasis on assets relevant to the iGaming and sports betting industries (e.g., display ads, social media campaigns, interactive widgets, landing pages).

• Demonstrate proficiency in Figma and Canva, including examples of collaborative workflows or reusable component libraries if applicable.

• Include case studies or project examples that highlight your process for transforming briefs into compelling visual solutions, detailing the problem, your approach, and the outcomes.

• Showcase experience with motion graphics and video editing, providing examples of animated creatives and explaining their strategic purpose.

• Highlight projects where design directly contributed to measurable business objectives such as increased click-through rates (CTR), conversion rates, user engagement, or brand awareness. Process Documentation:

• Examples of how you approach project briefs, including your process for gathering requirements, ideation, and presenting design concepts to stakeholders.

• Demonstrate your workflow for managing multiple projects, including how you prioritize tasks, manage feedback, and ensure timely delivery within a fast-paced environment.

• Illustrate your understanding of design system principles or brand guideline adherence, showing how you maintain consistency across various assets and platforms.

• Provide examples of how you iterate on designs based on performance data or stakeholder feedback, showcasing an analytical and results-oriented approach.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only showcases design talent but also demonstrates an understanding of business objectives and the ability to deliver measurable results. The focus is on how the designer's work directly impacts GTM strategy and revenue.

💵 Compensation & Benefits

Salary Range: Based on market research for experienced Graphic Designers with specialized skills in digital advertising and iGaming/sports betting, particularly in remote roles within Eastern Europe and considering the demand for Figma, Canva, and Adobe Creative Suite proficiency, the estimated salary range for this position in Niš, Serbia is €20,000 - €35,000 annually.

Benefits:

• Competitive Salary: A salary package that reflects your skills, experience, and contributions to global campaigns.

• Personal Development: Opportunities for continuous learning and skill enhancement, particularly in emerging design technologies and industry best practices.

• Professional Development: Support for training, workshops, and potentially certifications to advance your career in digital design and marketing.

• Global Team Collaboration: Work with a diverse and international team, gaining exposure to different markets and perspectives.

• Remote Work Flexibility: Enjoy the freedom and comfort of working from a location of your choice within Serbia.

• Impactful Work: Contribute to high-profile campaigns for leading brands in the dynamic sports and iGaming industries.

Working Hours: The role typically requires 40 hours per week, with flexibility to accommodate global team collaboration and client needs. While core working hours may be established for team synchronization, there is an expectation of remote work flexibility.

📝 Enhancement Note: A salary range has been estimated based on industry standards for a mid-level graphic designer with specialized skills in a remote capacity within Serbia. The benefits have been tailored to highlight aspects attractive to creative professionals, such as professional development and global exposure, while also emphasizing the core offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: bwise Media AG operates within the Digital Media and Advertising Technology sector, with a strong specialization in Sports and iGaming Monetization. This means the company is at the intersection of media publishing, advertising sales, and performance marketing, serving clients in highly competitive and regulated online entertainment markets.

Company Size: With a team size that likely falls within the 50-200 employee range, bwise Media AG offers a dynamic environment. This size typically allows for a balance between structured processes and the agility to adapt quickly to market changes, providing opportunities for individual impact without being lost in a large corporate structure.

Founded: While the founding date isn't specified, the company's focus on digital media monetization and its global reach suggest a modern, forward-thinking organization likely established in the last 5-15 years, keeping pace with the rapid evolution of online advertising and digital content.

Team Structure:

• The Design team likely consists of several graphic designers, potentially with specializations (e.g., motion graphics, UI/UX, display ads), reporting to a Creative Director or Head of Design.

• This team will operate within a matrixed structure, collaborating closely with Marketing Managers, Campaign Managers, Sales Executives, and Product Specialists.

• Cross-functional collaboration is key, with designers working directly on campaign assets, website elements, and client-specific creative solutions. Methodology:

• Data-driven design insights: Designs are likely informed by performance metrics from previous campaigns, A/B testing results, and market analytics to maximize effectiveness.

• Agile campaign development: The team likely uses agile methodologies to quickly iterate on creative assets in response to evolving campaign needs and market trends.

• Client-centric approach: Design processes are geared towards meeting client objectives, ensuring brand alignment, and delivering high-ROI creative solutions for sports and iGaming operators.

Company Website: https://www.bwisemedia.com/

📝 Enhancement Note: The company culture and team structure have been inferred based on the industry, size, and nature of the work. The emphasis is on a performance-oriented, data-driven, and collaborative environment crucial for success in the GTM and revenue operations landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of design skills and practical experience, moving beyond junior-level execution to independent project management and creative problem-solving. The designer is expected to contribute significantly to campaign success and operational efficiency through their visual output.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Design Manager, or Head of Creative. This individual will be responsible for assigning projects, providing feedback, and guiding the designer's professional development. Direct collaboration with marketing and sales teams is expected.

Operations Impact: The Graphic Designer's work directly impacts revenue generation by creating visually engaging and persuasive assets for advertising campaigns, landing pages, and interactive widgets. Effective design drives higher click-through rates, better conversion rates, and increased user engagement, all of which are critical KPIs for the sports and iGaming clients bwise Media AG serves. The designer's ability to translate complex product offerings (e.g., odds, bonuses) into clear, attractive visuals is fundamental to the company's GTM strategy.

Growth Opportunities:

• Specialization: Develop deep expertise in specific design areas like motion graphics for video ads, interactive widget design for iGaming platforms, or UI/UX for landing pages, becoming a go-to specialist.

• Senior Designer/Lead Role: Progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• Creative Direction: With proven success and leadership potential, opportunities may arise to move into a Creative Lead or Art Director position, overseeing broader creative projects and strategy.

• Cross-functional Transition: Gain in-depth knowledge of marketing operations and campaign management, potentially transitioning into roles focused on performance marketing creative strategy or campaign execution.

📝 Enhancement Note: This section frames the Graphic Designer role within the broader operational context, emphasizing its direct contribution to revenue and growth. Career paths are outlined with a focus on specialization and advancement within a GTM or operations-centric framework.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility. While there isn't a physical office requirement, the company fosters a collaborative virtual environment.

Office Location(s): The company is based in Serbia, with the role specifically open to candidates located in Niš, Nišava District, Serbia. This suggests a focus on tapping into local talent while maintaining a remote-first approach.

Workspace Context:

• Virtual Collaboration: The workspace is primarily digital, relying on communication and project management tools to foster teamwork and ensure seamless collaboration across dispersed team members.

• Technology-Enabled: Access to and proficient use of digital design tools (Figma, Canva, Adobe Suite) and communication platforms (e.g., Slack, email, video conferencing) are essential.

• Independent Work: The role requires a high degree of self-discipline and autonomy, with the ability to manage one's own workspace and schedule effectively to meet deadlines and project demands.

Work Schedule: The standard work schedule is 40 hours per week. While the exact daily hours may offer flexibility, candidates should be prepared to adapt their schedule to align with team meetings, client calls, and project deadlines, particularly to accommodate different time zones if required for global collaboration.

📝 Enhancement Note: The remote nature of the role is highlighted, with emphasis on the digital tools and self-management skills required for success in a virtual work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and cover letter, with particular attention paid to your portfolio's relevance to the iGaming/sports betting industry and your proficiency in required tools.

• Skills Assessment/Portfolio Review: A dedicated session to walk through your portfolio. Be prepared to discuss your design process, the strategic thinking behind your creative choices, and the impact of your work. Expect questions on how you've used Figma, Canva, and Adobe Suite to solve design challenges.

• Technical/Creative Challenge: You may be asked to complete a design task or a timed challenge to assess your skills under pressure and your ability to interpret a brief accurately and efficiently. This may involve creating a specific ad format or a widget concept.

• Team/Cultural Fit Interview: A conversation with potential team members or a hiring manager to assess your collaboration style, communication skills, understanding of the company's mission, and how you handle feedback.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills and industry focus required for this role. Prioritize work relevant to digital advertising, iGaming, or sports.

• Showcase Process: For each project, explain the brief, your design thinking, the tools you used (especially Figma, Canva, After Effects), and the measurable results or impact achieved. Use visuals to illustrate your journey from concept to final asset.

• Quantify Impact: Whenever possible, include metrics (e.g., improved CTR, conversion rates, engagement) to demonstrate the business value of your design work.

• Highlight Tool Proficiency: Be ready to discuss specific features or workflows you utilize in Figma, Canva, and Adobe After Effects that enhance efficiency or creative output.

• Tailor Your Narrative: Frame your experience and portfolio pieces in the context of bwise Media AG's business – how your designs contribute to client success and revenue generation in the sports and iGaming sectors.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly read and understand the brief, paying close attention to target audience, campaign goals, and brand guidelines.

• Focus on Strategy: Think beyond aesthetics; consider how your design will drive specific actions or convey key messages effectively for a sports or iGaming audience.

• Time Management: Allocate your time wisely between conceptualization, execution, and refinement.

• Clear Communication: Be prepared to articulate your design decisions and rationale clearly and concisely, as if presenting to a client or marketing manager.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their work effectively in the context of revenue generation and GTM success, and how to prepare for specific interview stages common in design roles within performance-driven industries.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements and design systems. Proficiency expected for efficient teamwork and asset handoff.

• Canva: Valued for rapid creation of social media graphics, presentations, and marketing collateral, especially useful for quick turnarounds and broad accessibility.

• Adobe Creative Suite:

  • Photoshop: For image editing, compositing, and creating detailed raster graphics for ads and web elements.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations crucial for branding and flexible asset use.
  • After Effects: Critical for creating engaging motion graphics and video ads for paid social and promotional content.

Analytics & Reporting:

• Familiarity with how design impacts analytics tools (e.g., Google Analytics) and reporting dashboards (e.g., Data Studio, Tableau) to understand campaign performance and iterate designs based on data. CRM & Automation:

• While not a direct user, understanding how design assets are utilized within CRM and marketing automation platforms to deliver targeted campaigns is beneficial. Other Potential Tools:

• Video Editing Software: Beyond After Effects, familiarity with tools like Adobe Premiere Pro might be advantageous.

• Project Management Software: Experience with tools like Asana, Trello, or Jira for managing design workflows and deadlines.

• AI Design Tools: Awareness and willingness to experiment with AI-powered design assistants (e.g., Midjourney, DALL-E for concept generation, or AI plugins within design software) to enhance workflow efficiency and creativity.

📝 Enhancement Note: This section details the specific software stack, emphasizing the core tools required and their application in a GTM context, particularly for performance-driven marketing. The inclusion of AI tools reflects current industry trends.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value focused on delivering designs that achieve measurable results, contributing directly to campaign success and client revenue.

• Collaboration & Communication: Emphasis on working effectively with cross-functional teams, sharing ideas openly, and providing clear, constructive feedback.

• Innovation & Adaptability: Encouraging creative problem-solving and a willingness to experiment with new design techniques, tools (including AI), and approaches to stay ahead in a fast-paced industry.

• Efficiency & Quality: Balancing the need for rapid asset creation with a commitment to high-quality design standards that uphold brand integrity and client expectations.

• Client Focus: Understanding and prioritizing client needs and objectives, ensuring that all creative output serves to enhance their market position and profitability.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing managers, campaign specialists, and sales teams, acting as partners in campaign strategy rather than isolated creatives.

• Feedback Culture: An environment that encourages constructive criticism and iterative design processes, where feedback is seen as a tool for improvement.

• Knowledge Sharing: Proactive sharing of design trends, tool tips, and creative inspiration within the team and across departments to foster collective growth and innovation.

📝 Enhancement Note: These values and collaboration styles are inferred to align with a successful digital media agency focused on performance and client results, emphasizing how design integrates into the broader GTM and operational framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Industry Demands: The sports and iGaming sectors evolve rapidly, requiring designers to constantly adapt to new trends, regulations, and marketing strategies, often under tight deadlines.

• Balancing Creativity and Performance: The primary challenge is to create visually appealing designs that also serve specific performance objectives (e.g., high CTR, conversions), requiring a strategic rather than purely aesthetic approach.

• Diverse Client Needs: Catering to a range of clients with varying brand identities and campaign goals, each requiring tailored creative solutions.

• Remote Collaboration Effectiveness: Maintaining strong team cohesion and efficient communication in a fully remote setting requires proactive effort and effective use of collaboration tools.

Learning & Development Opportunities:

• Mastering New Design Tools: Opportunities to become proficient in advanced features of existing tools and explore new AI-powered design software.

• Industry Specialization: Deepening knowledge of the sports betting and iGaming markets to create even more effective and resonant creative assets.

• Performance Marketing Design: Learning how design directly influences key performance indicators (KPIs) and contributing to A/B testing strategies for creative optimization.

• Video & Motion Graphics Expertise: Developing advanced skills in animation and video editing for dynamic digital advertising.

📝 Enhancement Note: Challenges are framed in the context of the industry and the role's GTM impact, while growth opportunities are linked to skill development that enhances one's value in performance-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a campaign asset for a highly competitive market like sports betting or iGaming. What were the key considerations, and what was the outcome?" (Focus on strategic thinking, market understanding, and results.)

• "How do you balance creative expression with the need to meet specific performance metrics (e.g., click-through rates, conversions) in your designs?" (Prepare examples demonstrating data-informed design decisions.)

• "Walk us through your process for transforming a complex concept or data set into a clear, engaging visual for a target audience. Use a recent project as an example." (Emphasize your workflow and communication skills.) Company & Culture Questions:

• "What interests you about bwise Media AG and our focus on sports and iGaming monetization?" (Research the company's clients and market position.)

• "How do you approach collaboration with non-designers, such as marketing managers or sales teams, to ensure your designs meet their objectives?" (Highlight your teamwork and communication skills.)

• "Describe your experience working in a remote environment. How do you ensure productivity and effective communication?" (Showcase self-discipline and remote work best practices.) Portfolio Presentation Strategy:

• "Select one project from your portfolio that best demonstrates your ability to drive results for a client. Be prepared to present it, focusing on the business problem, your design solution, the tools used, and the quantifiable impact." (This is crucial; tailor it to performance metrics.)

• "Show us examples of your work in Figma and After Effects. Explain specific features or techniques you used to achieve your results efficiently." (Be ready for a deep dive into your technical skills.)

• "How would you approach designing a new interactive widget for a sports betting client looking to promote a specific bonus offer?" (Be prepared for a hypothetical design task and articulate your thought process.)

📝 Enhancement Note: Interview questions are tailored to assess not just design skill but also strategic thinking, GTM understanding, and proficiency in tools relevant to performance marketing within the iGaming/sports sector.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features projects relevant to digital advertising, iGaming, or sports. Highlight your proficiency with Figma, Canva, and Adobe After Effects, showcasing their application in creating high-impact visual assets.

• Resume Optimization: Tailor your resume to emphasize quantifiable achievements, such as "increased CTR by X%" or "improved conversion rates by Y%" through your design work. Clearly list your experience with the required software and any relevant industry experience.

• Cover Letter Crafting: Write a concise, personalized cover letter in English. Avoid generic templates. Briefly explain why you are excited about bwise Media AG and this specific role, highlighting how your skills and experience align with their focus on sports and iGaming monetization.

• Company Research: Familiarize yourself with bwise Media AG's website, their clients (if publicly available), and the broader trends in digital media for sports and iGaming. Understand their business model and how design contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.