Graphic Designer (m/f/x) at bwise Media AG

📍 Job Overview

Job Title: Graphic Designer (m/f/x)

Company: bwise Media AG

Location: Zagreb, Grad Zagreb, Croatia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Design and produce a diverse range of digital assets, including static and interactive widgets, for the iGaming and sports betting industry, catering to global markets.
Develop creative assets for paid social media campaigns across platforms like Meta, encompassing display ads and promotional content in both static and video formats.
Create engaging web graphics, landing pages, and UI elements designed to enhance user experience and drive campaign performance.
Support internal creative needs by designing brand materials, presentations, and social media content to maintain and elevate the company's visual identity.
Translate complex concepts into clear, visually appealing, and easily understandable graphic designs, ensuring alignment with brand guidelines and campaign objectives.

📝 Enhancement Note: While the core responsibilities are clear, the "iGaming brands" and "Sports & Casino campaigns" context suggests a need for designers who can adapt to specific industry aesthetics and regulatory considerations. The emphasis on "interactive widgets" and "bonus promotions" indicates a requirement for design that not only looks good but also drives conversion and user engagement within a performance marketing framework.

📈 Primary Responsibilities

Design static and interactive widgets for iGaming brands, including odds displays, bonus promotions, and interactive casino games, specialized for Sports & Casino campaigns across global markets.
Develop creative assets for Paid Social campaigns, including Meta ads, display ads, and promotional content, delivered in both static and video formats.
Design web graphics, landing pages, and user interface elements that enhance the user experience and support campaign performance.
Create in-house creative assets, brand materials, presentations, web design, social media content, and any other internal creative needs that support the company's visual identity.
Transform complex ideas and concepts into clear, visually appealing, and easy-to-understand graphics.
Collaborate closely with cross-functional teams (e.g., marketing, product) to develop creative assets that align with brand guidelines, campaign goals, and target audiences.
Stay up to date with current design trends, tools, and best practices to ensure fresh, modern, and innovative designs.
Manage multiple design projects simultaneously, meet deadlines, and ensure the timely delivery of high-quality creative assets.

📝 Enhancement Note: The responsibility of designing "interactive widgets for iGaming brands, including odds displays, bonus promotions and interactive casino games" is a highly specialized task. This implies a need for a designer who can not only execute visually but also understand user flow, conversion optimization principles, and potentially basic interactive design elements, even if not full coding. This goes beyond standard graphic design and touches on UX/UI principles within a performance-driven context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for mid-level roles in creative agencies. Exceptional portfolios may substitute formal education.

Experience: Proven hands-on experience in graphic design, ideally within a digital marketing agency or a brand environment focusing on performance marketing, sports, or iGaming sectors. A minimum of 2-5 years of relevant professional experience is anticipated.

Required Skills:

Strong proficiency in Figma and Canva (essential).
Solid working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and After Effects (required).
Experience with motion graphics and video editing to produce animated video creatives for Paid Social and iGaming campaigns.
High attention to detail, with the ability to manage multiple projects simultaneously and deliver high-quality work on time.
Understanding of how AI tools can be used effectively in graphic design workflows.
Fluent in English (written and spoken). Preferred Skills:
Basic coding knowledge (HTML, CSS) is considered an advantage, particularly for interactive elements.
Experience designing for the iGaming or Sports Betting industry.
Familiarity with UI/UX design principles for web and mobile interfaces.
German and/or any other language is a plus.

📝 Enhancement Note: The requirement for both Figma and Canva, alongside Adobe Creative Suite, indicates a need for versatility and efficiency. Figma is crucial for collaborative design and prototyping, while Canva suggests a need for rapid asset creation, potentially for social media or less complex internal collateral. Proficiency in After Effects for motion graphics and video is key for modern digital advertising. The mention of "AI tools" highlights the expectation that candidates are aware of and can leverage emerging design technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio showcasing a diverse range of digital design projects, with a clear emphasis on performance-oriented assets.
Specific examples of static and interactive widgets, paid social media ads (Meta ads, display ads), and landing page designs.
Demonstrations of motion graphics and video editing capabilities, ideally in formats suitable for digital advertising.
Case studies or project examples that illustrate how design contributed to campaign goals, user engagement, or conversion rates.
Evidence of proficiency in Figma, Canva, and Adobe Creative Suite (Photoshop, Illustrator, After Effects) through project examples.
Showcase understanding of iGaming or Sports Betting industry aesthetics if applicable. Process Documentation:
While explicit process documentation requirements are not listed, the portfolio should implicitly demonstrate an understanding of design workflows, project management, and collaboration.
Candidates should be prepared to discuss their design process, from brief interpretation to final asset delivery, including how they incorporate feedback and manage revisions.
The ability to articulate the rationale behind design choices and how they align with strategic objectives will be critical.

📝 Enhancement Note: For a role involving performance marketing assets in the iGaming sector, the portfolio is paramount. It needs to go beyond aesthetic appeal to demonstrate an understanding of conversion-driven design. Candidates should highlight projects where their designs directly impacted key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, or engagement metrics. Explicitly showcasing work on interactive elements and video creatives is crucial.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years), a fully remote position in Zagreb, Croatia, and the specialized nature of the role in digital media and iGaming, the estimated salary range is between €25,000 - €38,000 annually. This range is informed by general market data for graphic designers in Croatia, adjusted for remote work and the specific industry demands.

Benefits:

Competitive Salary: Reflecting your skills, contributions, and value to the team.
Personal Development: Opportunities to grow and enhance individual skills.
Professional Development: Support for learning new techniques, tools, and industry best practices.
Career Growth Opportunities: A clear path for advancement within the company and the operations team.
Global Team Collaboration: Work with a diverse, international team of professionals.
Remote Work Flexibility: The ability to work from anywhere within Croatia, offering a great work-life balance.

Working Hours: The role specifies a standard working week, likely around 40 hours per week. While it's a remote position, adherence to core business hours for collaboration and communication with global teams may be expected. Flexibility is implied, but responsiveness during key working periods is important.

📝 Enhancement Note: The salary estimation is based on average graphic designer salaries in Croatia for mid-level professionals, cross-referenced with data for specialized digital marketing roles. The remote aspect and the niche industry (iGaming) can justify a slightly higher range within the Croatian market. The listed benefits are derived directly from the job description's closing paragraph, emphasizing growth and competitive compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Advertising Technology / iGaming & Sports Betting. bwise Media AG operates at the intersection of digital media, advertising technology, and the rapidly growing iGaming and sports betting sectors. They specialize in monetizing sports-related digital content and advertising sales for betting operators, positioning themselves as a key player in a dynamic and competitive market.

Company Size: The job description doesn't specify company size, but bwise Media AG is described as a "global digital media agency" with a "lively and energetic global team." This suggests a medium-sized to large organization with international reach and potentially multiple offices or a significant remote workforce. For operations professionals, this implies opportunities for working within established processes while also potentially contributing to their refinement in a growing company.

Founded: The founding date is not provided. However, the company's focus on current digital media trends and iGaming suggests a relatively modern establishment or a significant evolution to adapt to these emerging markets.

Team Structure:

The role explicitly mentions collaborating with "cross-functional teams," which is typical in a digital media agency. This would likely include teams focused on marketing, sales, product development, and potentially content creation.
As a Graphic Designer, you would likely be part of a creative or marketing department. The mention of a "lively and energetic global team" suggests a collaborative and possibly fast-paced environment.
Reporting structure is not detailed, but it's common for designers to report to a Creative Director, Marketing Manager, or Head of Design. Methodology:
The company's core business is "monetizing sports websites and apps" and managing "advertising sales." This points to a data-driven and performance-oriented methodology, where design directly supports revenue generation and campaign effectiveness.
The emphasis on "creating compelling digital assets" and "supporting marketing objectives across global markets" indicates a strategic approach to design, focused on achieving measurable results.
Staying "up to date with current design trends, tools, and best practices" suggests a commitment to continuous improvement and innovation.

Company Website: https://www.bwisemedia.com/ (Derived from domain_derived)

📝 Enhancement Note: The company's industry focus on iGaming and sports betting is critical. This niche requires designers to understand specific regulations, user psychology related to gambling/betting, and the fast-paced nature of promotional campaigns. The "global markets" aspect means designs need to be adaptable to different cultural nuances and language requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, indicated by the 2-5 years of experience requirement. This means the individual is expected to work with a degree of autonomy, manage their own projects, and contribute creatively without constant supervision. They are beyond entry-level tasks but are not yet in a senior or lead position. In an operations context, this translates to executing defined design processes and contributing to their optimization.

Reporting Structure: While not explicitly stated, a Graphic Designer typically reports to a Creative Lead, Design Manager, or Marketing Manager. In a global, remote-first environment, clear communication channels and reporting mechanisms are crucial for project tracking and feedback.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns and brand perception. By creating compelling visuals for iGaming brands and sports betting operators, the role directly influences customer acquisition, engagement, and ultimately, revenue. High-performing designs can lead to higher conversion rates, increased ad performance, and stronger brand recall, all of which are critical operational metrics for the company.

Growth Opportunities:

Specialization: Develop expertise in niche areas like iGaming design, interactive widget creation, or video animation for advertising.
Skill Advancement: Deepen proficiency in advanced design tools, motion graphics, or potentially explore UI/UX design principles.
Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead specific design projects, or manage client relationships.
Cross-Functional Exposure: Gain exposure to marketing strategies, campaign management, and product development through collaboration.
AI Integration: Become a go-to person for leveraging AI tools in the design workflow, a growing area of demand.

📝 Enhancement Note: For operations professionals, understanding how design impacts revenue is key. This role is not just about aesthetics; it's about creating assets that drive performance. Growth opportunities should be framed in terms of increasing impact on campaign KPIs and potentially moving into roles that involve more strategic design input or team leadership within the operations/marketing structure.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their preferred location within Croatia. This offers significant flexibility and autonomy.

Office Location(s): The role is based in Zagreb, Grad Zagreb, Croatia, but is fully remote. This implies that while the company may have a presence or legal registration in Zagreb, the employee is not required to work from a physical office.

Workspace Context:

Remote Collaboration: The primary mode of interaction will be digital, through collaboration tools like Slack, email, and video conferencing. Expect regular virtual meetings with global teams.
Tools & Technology: Access to essential design software (Figma, Canva, Adobe Creative Suite) is expected, and the company will likely provide licenses or stipends. Reliable internet access is a prerequisite.
Team Interaction: While remote, the company emphasizes a "lively and energetic global team" and "teamwork sparks innovation." This suggests a culture that encourages active participation in virtual discussions, brainstorming sessions, and team-building activities.

Work Schedule: The standard working hours are estimated at 40 hours per week. While remote, maintaining consistent communication and availability during core business hours for the company's operational needs is crucial for effective collaboration with international colleagues and clients.

📝 Enhancement Note: For operations professionals, a remote setup requires strong self-discipline, time management, and excellent communication skills. The "lively and energetic" description suggests a culture that values proactivity and engagement, even from a distance. Candidates should be prepared to demonstrate how they maintain productivity and collaboration in a remote setting.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical interview process for a Graphic Designer role in a digital agency might include:

Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.
Portfolio Review & Technical Interview: A more in-depth discussion with the hiring manager or a senior designer. This is where your portfolio is thoroughly reviewed. You'll be asked to walk through your projects, explain your design process, rationale, and the impact of your work. Technical skills with the required software will be assessed.
Design Challenge/Test: A practical exercise to assess your design skills, problem-solving abilities, and how you handle creative briefs. This could involve creating a specific asset or redesigning an existing one.
Final Interview: Possibly with a higher-level manager or department head to discuss your career aspirations, cultural alignment, and overall fit within the team.

Portfolio Review Tips:

Curate Strategically: Select 5-7 of your strongest projects that best align with the job description's requirements (iGaming, paid social, interactive widgets, video).
Tell a Story: For each project, explain the brief, your understanding of the objective, your design process, the challenges you faced, your solutions, and the measurable results (if available). Quantify impact whenever possible (e.g., "increased CTR by X%").
Showcase Software Proficiency: Clearly indicate which tools you used for each project.
Highlight Relevant Experience: Emphasize any work done for similar industries (iGaming, sports betting, performance marketing) or types of assets (ads, widgets, landing pages).
Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., a dedicated website or a well-structured PDF).

Challenge Preparation:

Understand the Brief: Carefully read and analyze any design challenge provided. Ask clarifying questions if permitted.
Focus on Objectives: Prioritize designs that directly address the stated goals (e.g., engagement, conversion, brand awareness).
Demonstrate Process: Be prepared to explain your thought process, even for quick exercises.
Time Management: Allocate your time wisely across concept, design, and refinement.
AI Tool Awareness: If applicable, consider how AI might assist in concept generation or asset creation within the challenge.

📝 Enhancement Note: The emphasis on "paid social campaigns," "display ads," and "interactive widgets" means the portfolio review will likely focus on performance-driven design. Candidates should be ready to discuss how their designs achieve specific marketing objectives and contribute to revenue. The mention of "AI tools" suggests that demonstrating awareness of or experience with AI in design could be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and creating interactive elements. Expect to use it for UI design, widget creation, and potentially team-wide design system management.
Canva: Required for rapid asset creation, social media content, and potentially simpler internal collateral. Demonstrates versatility and efficiency.
Adobe Creative Suite:
- Photoshop: For image manipulation, retouching, and creating detailed static graphics.
- Illustrator: For vector graphics, logos, icons, and complex illustrations.
- After Effects: Crucial for creating motion graphics and animated video creatives for paid social and advertising.

Analytics & Reporting:

While not directly a designer's tool, an understanding of how design assets perform in analytics platforms (e.g., Google Analytics, Meta Ads Manager) is beneficial. Designers should be aware of metrics like CTR, conversion rates, and engagement. CRM & Automation:
Not directly applicable to the Graphic Designer role, but understanding how marketing assets are deployed through CRMs or marketing automation platforms can provide context for design needs.

📝 Enhancement Note: The specific tools listed (Figma, Canva, Adobe Creative Suite including After Effects) are critical. Proficiency in all is non-negotiable. The emphasis on After Effects highlights the need for dynamic visual content. Candidates should be prepared to discuss their experience and efficiency with each tool. The "AI tools" mention suggests that familiarity with AI-powered design assistants or generators is a plus.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: Encouraging fresh ideas and modern design approaches to stand out in a competitive digital landscape.
Performance-Driven: A strong focus on creating assets that achieve measurable results, directly contributing to campaign success and revenue.
Collaboration: Working effectively within cross-functional teams, valuing input from marketing, sales, and product departments.
Efficiency & Agility: The ability to produce high-quality work quickly and adapt to changing campaign needs and market trends.
Global Mindset: Understanding and respecting diverse international markets and audiences in design execution.

Collaboration Style:

Cross-Functional Integration: Designers are expected to work closely with marketing managers, campaign specialists, and possibly product teams to ensure design aligns with broader business objectives.
Feedback Loop: Openness to constructive criticism and iterative design processes to refine assets based on team feedback and performance data.
Knowledge Sharing: A culture that encourages sharing design trends, best practices, and insights within the creative team and across departments.
Proactive Engagement: As a remote team, actively participating in virtual discussions, offering creative solutions, and contributing to a lively team dynamic is valued.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence and business acumen. For operations professionals, this means understanding that design is a tool for achieving business goals. The remote nature necessitates proactive communication and a commitment to maintaining team cohesion and a positive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

Rapidly Evolving Industry: The iGaming and digital media landscape changes quickly, requiring continuous learning and adaptation to new trends, platforms, and advertising regulations.
Balancing Creativity and Performance: Meeting the demands for visually appealing designs while ensuring they are optimized for conversion and engagement in a performance-marketing context.
Global Market Adaptation: Creating designs that resonate across diverse cultural backgrounds and fulfill specific regional campaign requirements.
Remote Collaboration Dynamics: Maintaining strong communication, collaboration, and team connection in a fully remote setting.
AI Integration: Effectively incorporating AI tools into workflows to enhance efficiency and creativity without compromising quality or originality.

Learning & Development Opportunities:

Specialized Training: Opportunities to attend workshops or courses focused on iGaming design, advanced motion graphics, or UI/UX for interactive platforms.
Industry Conferences: Potential for participation in digital marketing or design conferences (virtual or in-person) to stay abreast of industry trends.
Mentorship: Learning from experienced designers and marketing professionals within the global team.
Tool Mastery: Deepening expertise in Figma, After Effects, and exploring new design technologies.
Cross-Functional Skills: Gaining insights into marketing strategy, campaign management, and data analysis through collaboration.

📝 Enhancement Note: For operations professionals, understanding these challenges means recognizing the need for adaptability, continuous learning, and strong problem-solving skills. The growth opportunities are framed around developing specialized skills that are highly valuable in the performance marketing and digital media sectors.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing an interactive widget for an iGaming bonus promotion. How would you ensure it's visually appealing and drives conversions?" (Focus on process, conversion thinking, and tool usage).
"How do you approach creating video assets for paid social campaigns? What are the key considerations for different platforms like Meta?" (Focus on video editing, motion graphics, platform-specific design).
"Walk us through a project where your design had a direct impact on a campaign's performance. What were the objectives, your role, and the results?" (Focus on impact, data, and quantifiable achievements). Company & Culture Questions:
"What interests you about the iGaming and sports betting industry, and how do you see design contributing to success in this sector?" (Focus on industry understanding and strategic design thinking).
"How do you stay updated on design trends, especially in the fast-paced digital advertising space?" (Focus on continuous learning and industry awareness).
"Describe your experience working in a remote, global team environment. How do you ensure effective collaboration and communication?" (Focus on remote work skills and teamwork). Portfolio Presentation Strategy:
Structure: Organize your portfolio by project type or by impact (e.g., "Conversion-Focused Designs," "Brand Campaigns," "Interactive Elements").
Narrative: For each project, clearly state the client/industry, the problem, your solution, the tools used, and the outcome. Use strong visuals and concise explanations.
Highlight Key Skills: Explicitly point out projects where you used Figma, Canva, After Effects, and demonstrate your understanding of AI tools.
Quantify Impact: Whenever possible, include metrics like CTR improvements, engagement rates, or conversion uplifts.
Engagement: Be prepared for questions about your design choices, challenges, and how you would approach new projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and business acumen. Candidates need to show they can design not just beautifully, but effectively, with a clear understanding of how their work contributes to the company's bottom line in the competitive iGaming market.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your resume and a brief, personalized cover letter in English only through the provided application link.
Portfolio Customization: Ensure your portfolio prominently features work relevant to the job description, such as interactive widgets, paid social ads, and video creatives. Tailor the presentation to highlight your proficiency in Figma, Canva, and Adobe After Effects.
Resume Optimization: Clearly articulate your years of experience, software proficiencies (Figma, Canva, Adobe Suite), and any specific achievements in driving campaign performance through design. Use keywords from the job description.
Cover Letter Personalization: Write a concise, personal note explaining why you are a good fit for bwise Media AG and this specific role, referencing your interest in the iGaming/sports industry and your relevant skills. Avoid generic templates.
Company Research: Familiarize yourself with bwise Media AG's work, their clients (if possible), and the general landscape of the digital media and iGaming industries. Understand their focus on performance and global markets.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer (m/f/x)