Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Betsson Group

Location: Malta

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-05-19T07:56:18

Experience Level: Mid-Senior Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of innovative, industry-leading user experiences for a global customer base within the online gambling sector.

• Translate user insights, data, and research findings into beautifully crafted, user-centered product designs and functional prototypes.

• Collaborate closely with cross-functional teams including Product Managers, Engineers, and stakeholders to define and execute product strategy and aesthetics.

• Champion a user-centric design approach, ensuring products are intuitive, visually appealing, and meet high standards of usability and accessibility.

• Contribute to the ongoing evolution of a comprehensive design system to maintain consistency and efficiency across all digital platforms.

📝 Enhancement Note: While the provided data describes a "Senior Product Designer" role, the output is tailored to the "Revenue Operations, Sales Operations, or GTM" specialization as per the prompt. This enhancement assumes the role has significant operational impact on go-to-market strategies, product adoption, and user lifecycle management, requiring a blend of design thinking and business acumen. The focus is on how design directly influences revenue generation, user engagement, and operational efficiency.

📈 Primary Responsibilities

• Conduct in-depth analysis of user journeys and behaviors to identify key needs, preferences, and pain points, translating these into enhanced product design solutions.

• Develop intuitive, visually compelling user interfaces (UI) for digital applications that captivate users and foster an engaging, enjoyable experience.

• Create detailed wireframes and interactive prototypes to effectively communicate design concepts, validate ideas, and iterate based on feedback and best practices.

• Actively participate in continuous product improvement cycles by reviewing live products, ensuring quality standards for Minimum Viable Products (MVPs), and driving iterative enhancements based on user feedback and performance data.

• Partner with Product Managers, Engineers, and other stakeholders throughout the product development lifecycle, providing design expertise and influencing product strategy discussions to align user experience with business objectives.

• Perform comprehensive competitive analysis and monitor industry trends to identify opportunities for product innovation and differentiation in the market.

• Collaborate with central research teams to execute user testing and gather qualitative and quantitative insights through surveys, interviews, and usability testing.

• Contribute to the development and maintenance of a robust design system, ensuring brand consistency, usability, and efficiency across all product features and platforms.

📝 Enhancement Note: The responsibilities have been reframed to emphasize the operational impact of design, linking design decisions to user adoption, retention, and ultimately, revenue generation. The language used focuses on driving business outcomes through user experience.

🎓 Skills & Qualifications

Education: Formal qualifications in interaction design, human-machine interaction, or a related field are considered a plus. A professional certificate in a design-related discipline is also a plus.

Experience: 3+ years of progressive experience in user interface (UI) design, user experience (UX) design, interaction design, and information architecture.

Required Skills:

• Proven expertise in user-centered design principles, ensuring products are intuitive, effective, and meet user needs.

• Deep understanding of usability heuristics and accessibility standards (e.g., WCAG) to ensure inclusive design.

• Demonstrated ability to leverage metrics, data analytics, and user research findings to inform and drive product design decisions.

• Proficiency with industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, Webflow, or Axure RP.

• Excellent written, verbal, and presentation communication skills in English, enabling clear articulation of design concepts and rationale.

• Strong collaboration skills, with a proven ability to work effectively within agile and remote development team environments.

• Adaptability to thrive in a fast-paced, evolving work environment, consistently meeting tight deadlines while maintaining meticulous attention to detail.

• Experience conducting user research methodologies, including interviews, surveys, usability testing, and A/B/n Testing.

• Ability to work autonomously with minimal supervision, demonstrating initiative and proactive problem-solving, while also being a strong, supportive team player.

Preferred Skills:

• Experience in the gaming and/or fintech industries, with a portfolio showcasing relevant projects.

• Prior experience with graphic design and illustration tools such as Adobe Photoshop and Adobe Illustrator.

• Familiarity with the online gambling industry and a passion for creating responsible and enjoyable gaming experiences.

📝 Enhancement Note: The skills section is expanded to include operations-specific competencies such as data-driven decision-making, collaboration with agile teams, and experience with A/B testing, which are critical for GTM roles aiming to optimize user acquisition and retention.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated design portfolio that vividly showcases your UX/UI skills across various projects, with a particular emphasis on demonstrating how your designs have driven user engagement and business objectives.

• Case studies detailing your process from problem identification through to solution implementation, highlighting user research, design iterations, and the impact of your design decisions on key metrics (e.g., conversion rates, user retention, task completion rates).

• Examples of wireframes, interactive prototypes, and final UI designs that clearly articulate your design thinking and problem-solving capabilities.

Process Documentation:

• Demonstrate a structured approach to design process documentation, outlining workflow design, optimization phases, and implementation methods.

• Showcase experience in documenting design specifications, user flows, and interaction details to facilitate clear communication with development teams.

• Provide examples of how you have documented design decisions, including the rationale behind them, and how these decisions were measured for impact and performance.

📝 Enhancement Note: The portfolio requirements are specifically tailored to showcase an operations-centric approach to design, emphasizing the demonstration of impact, data-driven decisions, and process efficiency, which are crucial for GTM roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Malta with 3+ years of experience and a hybrid work arrangement, the estimated annual salary range is €40,000 - €60,000. This range can vary based on the candidate's specific qualifications, experience, and the precise scope of responsibilities within the role.

Benefits:

• Competitive salary package with potential for performance-based bonuses.

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Generous paid time off (PTO) policy, including vacation days, public holidays, and sick leave.

• Opportunities for professional development, including training, conferences, and certifications relevant to UX/UI and product design.

• Hybrid work model offering flexibility between on-site collaboration and remote work.

• Access to state-of-the-art design tools and technology.

• Employee assistance program (EAP) offering confidential support for personal and professional challenges.

• Company-sponsored social events and team-building activities to foster a strong sense of community.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility offered through the hybrid work arrangement. Specific daily schedules can be discussed to accommodate team collaboration needs and individual work preferences.

📝 Enhancement Note: Salary range has been estimated for Malta, considering typical compensation for a Senior Product Designer role with the specified experience level and hybrid work arrangement. Benefits are listed with a focus on aspects that appeal to design and operations professionals, such as professional development and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gambling & Gaming. Betsson Group is a prominent player in the iGaming industry, operating a portfolio of online casino and sports betting brands. This industry is characterized by rapid innovation, regulatory evolution, and a strong focus on user experience and responsible gaming.

Company Size: 1700+ employees globally, with approximately 900 employees based at the Malta HQ. This indicates a large, established organization with significant resources and a substantial operational footprint.

Founded: Betsson Group has a long history in the gaming industry, founded in 1963. This deep-rooted experience suggests a stable company with established processes, a strong market presence, and a culture that values both tradition and innovation.

Team Structure:

• The Product Design team is likely part of a larger Product or Technology department, composed of various specializations including UX/UI designers, researchers, and potentially content strategists.

• The Senior Product Designer will typically report to a Design Lead, Head of Product, or Director of Product Design, functioning within a matrixed environment that includes close collaboration with Product Managers and Engineering leads.

Methodology:

• Data-Driven Design: Emphasis on using analytics, user research, and A/B testing to inform design decisions and measure impact against key performance indicators (KPIs).

• Agile Development: Design processes are integrated within agile sprints, requiring iterative design, close collaboration with development teams, and adaptability to changing priorities.

• User-Centricity: A core principle that places the user at the center of all design considerations, ensuring products are intuitive, engaging, and meet user needs effectively.

Company Website: https://www.betssongroup.com/

📝 Enhancement Note: The company context highlights the dynamic nature of the online gambling industry and Betsson's established position, offering insights into the operational environment and the importance of user experience in driving business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, signifying a need for independent contribution, mentorship capabilities, and a strategic understanding of how design impacts business operations and revenue. It requires the ability to lead design initiatives, influence product direction, and contribute to the overall GTM strategy through user-centric product development.

Reporting Structure: The Senior Product Designer likely reports to a Design Manager or Head of Product, with direct collaboration lines to Product Managers, Engineering Leads, and potentially Marketing or GTM stakeholders. This structure emphasizes cross-functional teamwork and shared responsibility for product success.

Operations Impact: The Senior Product Designer plays a crucial role in the company's Go-To-Market (GTM) strategy by creating compelling user experiences that drive customer acquisition, engagement, and retention. Their work directly influences user adoption rates, conversion funnels, and overall customer satisfaction, all of which are critical drivers of revenue and business growth. By ensuring a seamless and enjoyable user journey, they contribute significantly to reducing churn and increasing lifetime customer value.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Product Designer role, managing a small team, mentoring junior designers, and taking ownership of larger product areas.

• Specialization: Opportunity to deepen expertise in specific areas such as UX research, interaction design for complex systems, or accessibility design.

• Product Strategy Influence: As a senior member, there's a chance to have a greater impact on product strategy, contributing to long-term vision and roadmap planning.

• Cross-Functional Mobility: Potential to transition into Product Management or other operational roles within the company, leveraging a strong understanding of user needs and product development.

📝 Enhancement Note: The career analysis focuses on how a Senior Product Designer role contributes to operational success and revenue generation, outlining clear paths for growth within a GTM-focused organization.

🌐 Work Environment

Office Type: Betsson Group operates a modern, well-equipped office environment in Malta, fostering a collaborative and dynamic atmosphere. The hybrid work model allows for a balance between in-office interaction and remote flexibility.

Office Location(s): The primary office is located in Malta, a hub for the company's operations. Specific details on office amenities and accessibility for operations professionals are typically available upon further inquiry or during the interview process.

Workspace Context:

• The workspace is designed to encourage collaboration, with open-plan areas, meeting rooms, and dedicated spaces for focused work, supporting the iterative design process and cross-functional team interactions.

• Access to the latest design software, hardware, and prototyping tools is provided, ensuring designers have the necessary technology to perform their roles effectively.

• Opportunities for regular interaction with product teams, engineers, and other stakeholders are built into the work structure, facilitating knowledge sharing and joint problem-solving.

Work Schedule: The work schedule is typically full-time, around 40 hours per week. The hybrid arrangement allows for flexibility in structuring the work week, balancing in-office days for collaborative tasks with remote days for focused individual work, which is beneficial for deep work sessions required for complex design problems.

📝 Enhancement Note: The description of the work environment emphasizes collaboration and the availability of resources critical for design and operations professionals, aligning with the need for efficient workflow and cross-functional synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Presentation & Technical Interview: Candidates will present their design portfolio, discussing case studies, design process, and how they've used data and research to drive decisions. This will be followed by discussions on UX/UI principles, interaction design, and problem-solving scenarios.

• Cross-Functional Collaboration Interview: An interview with Product Managers and/or Engineers to evaluate collaboration skills, communication style, and ability to work within an agile development process.

• Hiring Manager Interview: A discussion with the hiring manager (likely Head of Product Design or similar) to delve deeper into strategic thinking, leadership potential, and alignment with the team's vision.

• Final Round/Offer: Potential final discussions with senior leadership, followed by an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your end-to-end design process, problem-solving skills, and impact on business metrics. Tailor your selection to highlight experience relevant to the gaming or fintech industry if possible.

• Tell a Story: For each project, clearly articulate the problem statement, your role, the process you followed, the challenges you encountered, your design solutions, and most importantly, the measurable outcomes and impact. Use data and user feedback to support your claims.

• Highlight Operational Impact: Emphasize how your design decisions influenced user acquisition, engagement, retention, or conversion rates. Quantify your achievements wherever possible.

• Demonstrate Process: Show your iterative process – sketches, wireframes, user flows, prototypes, and user testing feedback. Explain your rationale behind key design decisions.

• Tool Proficiency: Be ready to discuss your proficiency with the required design tools (Figma, Sketch, etc.) and how you leverage them for efficiency and collaboration.

Challenge Preparation:

• Design Challenge: Be prepared for a take-home design challenge or a live design exercise. Focus on understanding the brief, defining the problem clearly, outlining your approach, and presenting a well-reasoned solution, even if it's not fully polished.

• Think Aloud: For live exercises, articulate your thought process clearly, explaining your assumptions, considerations, and trade-offs.

• Stakeholder Communication: Practice explaining complex design concepts and trade-offs to non-design stakeholders, focusing on business value and user impact.

📝 Enhancement Note: This section provides detailed, actionable advice for preparing a portfolio and navigating the interview process, specifically tailored to a Senior Product Designer role with operational implications.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, prototyping, and collaboration. Proficiency is essential for creating high-fidelity designs, interactive prototypes, and maintaining design system components.

• Sketch: Another widely used UI design tool. Experience with Sketch is valuable, especially if the team has legacy projects or different preferences.

• Adobe XD: Used for UI design and prototyping, offering robust features for creating interactive experiences.

• InVision: A platform for prototyping, collaboration, and design handoff, often used to link Sketch/Figma files and gather feedback.

• Webflow: Potentially used for building marketing pages or interactive prototypes, offering a visual development approach.

• Axure RP: A more advanced prototyping tool, valuable for complex interactions and detailed user flows, especially in enterprise or fintech contexts.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: For tracking user behavior, website traffic, and conversion rates to inform design decisions.

• Hotjar / FullStory: Tools for session recording, heatmaps, and user feedback to understand user interactions and pain points.

• Tableau / Power BI: For visualizing data and creating dashboards to monitor product performance and user engagement metrics.

CRM & Automation:

• While not a primary design tool, understanding CRM systems (like Salesforce) and marketing automation platforms can provide context for user journeys and customer lifecycle management.

📝 Enhancement Note: This section lists the core design tools expected for a Senior Product Designer and also includes relevant analytics and CRM tools that a GTM-focused designer would interact with or understand the importance of.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using quantitative and qualitative data to inform design choices, validate hypotheses, and measure the impact of design solutions on user behavior and business outcomes.

• User-Centricity and Empathy: A deep commitment to understanding and advocating for the user, ensuring that all design decisions prioritize user needs, usability, and overall satisfaction.

• Collaboration and Transparency: Fostering an environment where open communication, feedback, and cross-functional teamwork are encouraged, leading to more robust and well-aligned product development.

• Innovation and Continuous Improvement: A culture that embraces experimentation, learning from failures, and constantly seeking ways to enhance user experience and product value through iterative design and new technologies.

• Quality and Craftsmanship: A dedication to producing high-quality, polished designs that are not only functional but also aesthetically pleasing and aligned with brand standards.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers, Engineers, QA, and Marketing teams from concept to launch, ensuring a shared understanding and alignment on product goals and user experience.

• Iterative Feedback Loops: Regular design critiques, sprint reviews, and user testing sessions are integral to the process, allowing for continuous feedback and refinement.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings across the design team and wider organization through presentations, documentation, and informal discussions.

📝 Enhancement Note: The team culture and values are framed to highlight the operational aspects of design within Betsson Group, emphasizing data-driven approaches, continuous improvement, and cross-functional collaboration that are vital for GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between delivering an optimal user experience and meeting aggressive business objectives, revenue targets, and platform constraints.

• Rapid Industry Evolution: Keeping pace with the fast-changing landscape of the online gambling industry, emerging technologies, and evolving user expectations requires continuous learning and adaptation.

• Global User Base Diversity: Designing for a diverse, global audience with varying cultural nuances, technical capabilities, and user preferences presents a complex design challenge.

• Maintaining Design Consistency at Scale: Ensuring a cohesive and high-quality user experience across multiple products and platforms within a large organization, while also allowing for feature-specific innovation.

• Navigating Stakeholder Expectations: Managing and aligning the expectations of various stakeholders, each with potentially different priorities and perspectives on product design.

Learning & Development Opportunities:

• Advanced UX/UI Workshops: Access to specialized training in areas like advanced prototyping, interaction design patterns, or UX research methodologies.

• Industry Conferences & Events: Opportunities to attend leading design and gaming industry conferences to gain insights into new trends, tools, and best practices.

• Mentorship Programs: Participation in mentorship programs, either as a mentee to learn from senior leaders or as a mentor to guide junior designers.

• Cross-Disciplinary Learning: Engaging with engineering, product management, and data science teams to broaden understanding of product development and operational processes.

📝 Enhancement Note: Challenges are framed to resonate with an operations-minded designer, focusing on the strategic complexities of balancing user needs with business drivers and adapting to a dynamic market. Growth opportunities highlight skill development relevant to both design and operational leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and user research to significantly influence a product design decision. What was the outcome?" (Preparation: Prepare a case study demonstrating your data-driven approach and its measurable impact.)

• "How do you balance the needs of diverse user segments with the overall business objectives of a product?" (Preparation: Discuss your methodology for user segmentation and prioritization, and how you align design with strategic goals.)

• "Walk us through your process for designing a new feature from conception to launch. How do you ensure collaboration with engineering and product teams?" (Preparation: Outline your end-to-end design process, emphasizing collaboration touchpoints and agile integration.)

• "What are your thoughts on the current state of UX/UI design in the online gambling industry, and where do you see future opportunities for innovation?" (Preparation: Research industry trends, competitor analysis, and formulate your strategic perspective.)

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