Graphic Designer -Hindi

📍 Job Overview

Job Title: Graphic Designer - Hindi

Company: Lokal App

Location: Bengaluru, Karnataka, India

Job Type: CONTRACTOR

Category: Marketing & Communications Operations

Date Posted: 2026-05-19

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Conceptualize and design impactful visual assets for digital and print media, including websites, thumbnails, logos, advertisements, and banners.

• Collaborate with cross-functional teams, including marketing, product, and content creators, to translate project briefs into compelling visual designs.

• Ensure all visual output adheres strictly to brand guidelines, maintaining consistency and integrity across all Lokal App's diverse product offerings.

• Manage multiple design projects simultaneously, from initial concept through to final delivery, meeting all project timelines and deadlines.

📝 Enhancement Note: This role is categorized under Marketing & Communications Operations due to the direct impact of visual design on brand perception, user engagement, and the successful GTM strategy of Lokal App's multiple product verticals. The emphasis on brand consistency and cross-functional collaboration aligns with core operations principles in a fast-paced, product-centric environment.

📈 Primary Responsibilities

• Develop captivating visual concepts and designs for a wide spectrum of media, including website elements, app thumbnails, logos, digital advertisements, and marketing banners.

• Work closely with clients, project managers, copywriters, and marketing specialists to thoroughly understand project requirements and deliver creative solutions that achieve defined business and engagement goals.

• Produce high-quality graphic layouts, strategically select typography and color palettes, and create original imagery and illustrations that resonate with target audiences.

• Prepare and optimize final design files for various intended uses, ensuring correct formatting and specifications for print, web, mobile applications, and other digital platforms.

• Diligently uphold and enforce brand guidelines across all visual communications, ensuring a cohesive and recognizable brand identity for Lokal App and its sub-brands.

• Effectively manage a portfolio of multiple design projects concurrently, meticulously tracking timelines, prioritizing tasks, and ensuring timely delivery of all creative assets.

📝 Enhancement Note: The responsibilities emphasize the tactical execution of design, with a strong focus on brand adherence and project management, characteristic of operational roles supporting marketing and product development. The mention of "sub-brands" suggests a need for flexible design systems within a larger brand framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is essential. A background in Graphic Design, Visual Arts, Communications, or a related field is beneficial.

Experience: 2-5 years of proven, hands-on experience in graphic or visual design, with a demonstrable track record of creating impactful visual assets for diverse media.

Required Skills:

• Graphic Design Proficiency: Demonstrated ability to create compelling visual concepts and layouts.

• Visual Design Expertise: Strong understanding of design principles, aesthetics, and user-centric design.

• Adobe Creative Suite: Mastery of Photoshop and Illustrator for image editing, manipulation, and vector graphics creation.

• Figma Proficiency: Experience with Figma for UI/UX design, prototyping, and collaborative design workflows.

• Layout Design: Skill in creating balanced, aesthetically pleasing, and functional visual arrangements.

• Color Theory: Deep understanding of color psychology and its application in design to evoke specific emotions and brand associations.

• Typography: Expertise in selecting and applying fonts to enhance readability, establish brand voice, and convey visual hierarchy.

• Digital Design: Proven experience designing for web, mobile applications, social media, and other digital platforms.

• Print Design: Experience preparing and designing assets for print collateral, ensuring proper resolution and color modes.

• Brand Consistency Management: Ability to interpret and strictly adhere to brand guidelines across various applications.

• Project Management: Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to work effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Adobe XD: Familiarity with Adobe XD for wireframing and prototyping.

• After Effects: Basic to intermediate skills in After Effects for motion graphics and animated visual elements.

• Thumbnail/Banner Design: Specific experience in creating high-converting thumbnails and eye-catching banners for digital platforms.

• Logo Design: Experience in conceptualizing and designing memorable brand logos.

• Understanding of Bharat's Digital Landscape: Insight into design preferences and digital consumption habits in Tier-2/3 cities in India.

📝 Enhancement Note: The emphasis on specific tools like Figma and the inclusion of After Effects as preferred skills highlight a modern design workflow. The "Understanding of Bharat's Digital Landscape" is a key differentiator, suggesting a need for culturally relevant design, which is crucial for Lokal App's mission.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 distinct projects demonstrating your design process from brief to final output, highlighting problem-solving and strategic thinking.

• Digital & Print Examples: Include a balanced representation of digital assets (web banners, social media graphics, app thumbnails) and any relevant print collateral.

• Brand Consistency Showcase: Feature examples where you successfully maintained or evolved a brand's visual identity across multiple touchpoints.

• Tool Proficiency Demonstration: Ensure your portfolio implicitly or explicitly showcases your mastery of required design tools (Adobe Creative Suite, Figma).

• Impact Metrics (if available): Where possible, include quantifiable results or insights into how your designs contributed to project goals (e.g., increased click-through rates for banners, improved user engagement for thumbnails).

Process Documentation:

• Workflow Design: Be prepared to articulate your typical design workflow, including stages for research, ideation, concept development, feedback incorporation, and final delivery.

• Collaboration Protocols: Outline how you typically collaborate with project managers, copywriters, and marketing teams, detailing your approach to receiving and implementing feedback.

• File Management & Handoff: Demonstrate an understanding of organizing design files for efficient asset management and clear handoff procedures for developers or printers.

📝 Enhancement Note: For operations-focused roles like this, a portfolio is not just a showcase of creativity but a demonstration of process, efficiency, and strategic thinking. The emphasis on case studies and impact metrics is critical for assessing an operations candidate's ability to deliver measurable results.

💵 Compensation & Benefits

Salary Range: As this is a contractor role in Bengaluru, India, with 2-5 years of experience, a competitive hourly or project-based rate is expected. Based on industry benchmarks for skilled graphic designers in Bengaluru, the estimated range would be ₹400 - ₹800 per hour, or an equivalent monthly retainer if structured as a longer-term contract. This range accounts for the required tool proficiency and experience level.

Benefits:

• Contractual Flexibility: Opportunity to work on a contract basis, allowing for potential flexibility in project scope and schedule.

• Exposure to a Diverse Product Suite: Work across multiple innovative apps within the Lokal App ecosystem, gaining broad design experience.

• Dynamic Startup Environment: Be part of a fast-paced startup culture focused on rapid iteration and learning.

• Potential for Future Engagements: Successful contractors may be considered for ongoing projects or full-time roles based on performance and business needs.

• Creative Freedom: Opportunity to contribute significantly to the visual identity and user experience of products targeting a vast Indian market.

Working Hours: This role is expected to require approximately 40 hours per week, aligning with standard full-time work expectations for a contractor. While on-site, there may be some flexibility in daily scheduling, subject to team collaboration needs and project deadlines.

📝 Enhancement Note: The estimated salary range is based on research of typical hourly rates for graphic designers with 2-5 years of experience in Bengaluru, India, considering the specified tools and responsibilities. Contractor roles often have different benefit structures compared to full-time positions, which is reflected here.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Mobile Applications, Digital Services, E-commerce (specifically focused on Tier-2/3 India). Lokal App operates within the rapidly evolving digital landscape of India, aiming to bridge the digital divide by providing localized content and services.

Company Size: Lokal App is a growing startup, likely falling within the 50-200 employee range, indicating a dynamic and agile work environment where individual contributions are highly visible.

Founded: 2018. The company's origin story as a WhatsApp group highlights a grassroots approach and a deep understanding of user needs, evolving into a sophisticated platform of specialized apps.

Team Structure:

• Cross-functional Pods: Design likely operates within agile teams or "pods," collaborating closely with product managers, engineers, content creators, and marketing specialists for each specific app vertical.

• Reporting: The Graphic Designer will likely report to a Design Lead, Head of Design, or potentially a Marketing Manager, depending on the team's organizational structure.

• Collaboration: Expect frequent interaction with marketing teams to align visual assets with campaign strategies and with product teams to ensure design coherence within app interfaces.

Methodology:

• Agile Product Development: Lokal App emphasizes shipping fast and learning fast, suggesting an iterative design process aligned with agile development cycles.

• Data-Informed Design: While creativity is key, design decisions are likely informed by user data, A/B testing results, and market insights relevant to Tier-2/3 India.

• Localization Focus: A core methodology is designing for local languages and cultural contexts, requiring sensitivity and adaptability.

Company Website: https://www.getlokalapp.com/

📝 Enhancement Note: Understanding Lokal App's mission to serve "Bharat" (Tier-2/3 India) is crucial. The company culture likely values adaptability, rapid execution, and a user-centric approach grounded in local insights. The "house of focused apps" model implies a need for consistent yet adaptable design across diverse product verticals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, requiring 2-5 years of experience. It's a hands-on design position focused on execution and creative problem-solving within defined operational frameworks.

Reporting Structure: The designer will report to a senior member of the design or marketing team, indicating a structure that supports mentorship and oversight.

Operations Impact: The Graphic Designer's work directly impacts user acquisition, engagement, and retention across Lokal App's diverse portfolio. Effective visual design is critical for communicating value propositions, building trust, and ensuring brand consistency, all of which are key operational drivers for a multi-product company.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like UI/UX design for mobile apps, motion graphics, or branding for new product launches.

• Leadership Potential: With proven success and experience, potential to move into a Senior Graphic Designer role, Art Director, or lead design for a specific product vertical.

• Cross-functional Skill Development: Exposure to product management, marketing strategy, and user research can broaden skill sets beyond pure design.

• Impactful Contribution: The chance to shape the visual identity of products used by millions in Tier-2/3 India, offering significant professional satisfaction and portfolio impact.

📝 Enhancement Note: The growth analysis focuses on how a mid-level design role within an operations-centric company can serve as a launchpad for further specialization or leadership, emphasizing the transferable skills gained in a fast-paced, product-focused environment.

🌐 Work Environment

Office Type: On-site in Bengaluru, Karnataka, India. This suggests a collaborative office environment where in-person interaction is valued for brainstorming, feedback sessions, and team cohesion.

Office Location(s): Bengaluru is a major tech hub in India, offering a vibrant ecosystem for tech professionals. Specific office details would need to be confirmed, but accessibility and modern facilities are expected.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and potentially dedicated creative spaces to foster collaboration and brainstorming.

• Technology & Tools: Access to necessary hardware, software licenses (Adobe Creative Suite, Figma), and reliable internet connectivity will be provided to support design operations.

• Team Interaction: Opportunities for regular interaction with design colleagues, marketing teams, and product stakeholders to ensure alignment and a shared understanding of project goals.

Work Schedule: The standard working hours are likely around 40 hours per week, typically Monday to Friday. While on-site, there might be some flexibility in daily start/end times, but adherence to project deadlines and team meeting schedules is paramount.

📝 Enhancement Note: The on-site requirement implies a preference for in-person collaboration, which is common in design-heavy roles where spontaneous ideation and quick feedback loops are beneficial. This environment is conducive to building a strong team culture and ensuring efficient execution of design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your selected portfolio pieces, discussing your design process, creative choices, and problem-solving approach. Be prepared to articulate how your designs align with Lokal App's mission and target audience.

• Skills Assessment: Potentially a short design challenge or a discussion focused on specific design tools (e.g., Figma, Photoshop) and your proficiency.

• Cultural Fit Interview: A conversation with team members or hiring managers to assess your collaboration style, adaptability, and alignment with Lokal App's fast-paced, mission-driven culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to the role (digital design, branding, app graphics, advertising).

• Tell a Story: For each project, clearly outline the problem, your approach/process, your specific contributions, and the outcome or impact.

• Highlight Operations: While showcasing creativity, emphasize efficiency, adherence to brand guidelines, and how you managed project constraints.

• Showcase Tool Proficiency: Ensure your work demonstrates mastery of Adobe Creative Suite and Figma. If possible, include process shots or wireframes.

• Tailor to Lokal: If possible, include a concept piece or redesign that reflects your understanding of Lokal App's mission and target audience in Tier-2/3 India.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand all requirements, constraints, and objectives. Ask clarifying questions.

• Focus on Process: Even for a small challenge, outline your thought process, tool choices, and design decisions.

• Time Management: Practice completing design tasks within a limited timeframe, simulating challenge conditions.

• Brand Awareness: Be mindful of Lokal App's existing brand identity and adapt your design accordingly, or justify any deviations.

📝 Enhancement Note: The interview process is designed to assess not only design talent but also the candidate's operational capabilities – their process, efficiency, and ability to collaborate effectively within a product development lifecycle. A strong portfolio that tells a story of problem-solving and impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for advanced image manipulation, vector graphics, and potentially layout design. Proficiency in Photoshop and Illustrator is critical.

• Figma: A primary tool for UI/UX design, prototyping, and collaborative workflows. Expected to be used extensively for app interfaces and digital assets.

• Adobe XD: Familiarity is a plus for wireframing and prototyping, complementing Figma.

• After Effects: Basic to intermediate skills are preferred for creating simple animations, motion graphics for social media, or animated banners.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for the designer role, but understanding how design assets are deployed through marketing automation platforms or integrated into product workflows is advantageous.

📝 Enhancement Note: The technology stack emphasizes industry-standard tools for digital design and UI/UX. Proficiency in Figma is particularly important given its prevalence in modern collaborative design environments. The mention of After Effects points towards a need for dynamic visual content.

👥 Team Culture & Values

Operations Values:

• Access Changes Lives: This core belief should permeate design decisions, ensuring visuals are accessible, clear, and relevant to the target audience in Tier-2/3 India.

• Ship Fast, Learn Fast: Embraces an agile mindset where quick iteration, experimentation, and learning from feedback are paramount. Designs should be adaptable and efficient to produce.

• Build for Bharat: A deep commitment to understanding and serving the unique needs and cultural nuances of the Indian market, particularly in smaller towns. Designs must be culturally sensitive and locally resonant.

• Data-Driven Insights: While creative, design decisions should be informed by data and user feedback, aiming for measurable impact rather than purely aesthetic choices.

• Collaboration & Transparency: Open communication and a willingness to work collaboratively across teams are key to success in this dynamic environment.

Collaboration Style:

• Cross-functional Integration: Design is not siloed but integrated into product and marketing teams, requiring active participation in discussions and feedback sessions.

• Iterative Design Process: Expect a culture of continuous feedback and iteration, where designs are refined based on input from various stakeholders.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights, particularly around designing for the Indian market.

📝 Enhancement Note: The company values are deeply intertwined with its mission. For a designer, this means understanding that their creative output serves a larger purpose of providing access and opportunity. The "Build for Bharat" value is particularly significant, requiring designers to move beyond generic aesthetics and embrace cultural relevance.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse Audiences: Balancing the visual needs of multiple app verticals (e.g., matrimony, jobs, education) while maintaining a cohesive brand identity.

• Localization Nuances: Effectively translating and adapting design elements to resonate with diverse linguistic and cultural groups within Tier-2/3 India.

• Rapid Iteration Cycles: Adapting to a fast-paced environment where designs may need to be quickly revised or iterated upon based on user feedback or market changes.

• Balancing Creativity with Brand Constraints: Ensuring innovative designs remain within strict brand guidelines and effectively communicate specific product value propositions.

Learning & Development Opportunities:

• Deep Dive into Indian Market Design: Gaining unparalleled experience in designing for specific cultural contexts and user behaviors prevalent in Tier-2/3 India.

• Exposure to Multiple Product Verticals: Developing a broad portfolio by working on diverse product categories, enhancing adaptability and versatility.

• Prototyping & UI/UX Skills: Opportunity to enhance skills in interactive design and user experience through the use of tools like Figma.

• Motion Graphics Development: Potential to grow skills in animation and motion design if interested, contributing to more dynamic visual content.

📝 Enhancement Note: The challenges highlight the operational complexities of supporting a multi-product company with a specific market focus. The growth opportunities point towards developing specialized skills highly relevant to the Indian tech landscape and the broader digital design industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a specific cultural audience. How did you ensure your design was relevant and effective?" (Focus on research, cultural sensitivity, and impact).

• "Walk us through your process for creating a key visual asset, like an app thumbnail or a marketing banner. What are your key considerations?" (Highlight your workflow, tool usage, and decision-making).

Company & Culture Questions:

• "What interests you about Lokal App's mission to serve Tier-2/3 India?" (Show genuine interest in the company's purpose and market).

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Demonstrate adaptability, collaboration, and a focus on project goals).

Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your strongest, most relevant project, clearly stating the problem and your solution.

• Show, Don't Just Tell: Use visuals effectively. If discussing a digital asset, show mockups in context (e.g., a banner on a website, a thumbnail in an app store).

• Quantify When Possible: If you have any data (e.g., improved CTR, engagement metrics) related to your designs, present it.

• Explain Your 'Why': For each design decision, explain the rationale behind it, linking it back to user needs, brand goals, or strategic objectives.

• Be Ready for Deep Dives: Anticipate questions about your specific contributions, tool usage, and how you collaborated with others.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also operational awareness: process, efficiency, collaboration, and strategic alignment with the company's mission. Being able to articulate the "why" behind design choices is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant design projects that showcase your skills in digital design, branding, and experience with tools like Adobe Creative Suite and Figma. Ensure each project includes a clear description of the challenge, your process, your role, and the outcome.

• Tailor Your Resume: Highlight your 2-5 years of experience, emphasizing your proficiency in required design tools and any experience relevant to digital marketing, brand consistency, or working with diverse audiences. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, how you approach collaboration, and your understanding of Lokal App's mission during potential interview stages. Practice presenting your portfolio confidently.

• Research Lokal App: Familiarize yourself with Lokal App's various products and its mission to serve Tier-2/3 India. Understand their current visual branding and consider how your design aesthetic aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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