Graphic Designer (Marketing & Brand Collateral)

📍 Job Overview

Job Title: Graphic Designer (Marketing & Brand Collateral)

Company: Digital

Location: Singapore

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Singapore-based candidates preferred)

🚀 Role Summary

• This role is critical for enhancing the visual communication of marketing and commercial initiatives through expertly designed collateral.

• The Graphic Designer will be responsible for translating brand strategy into compelling visual assets that drive engagement and support Go-To-Market (GTM) strategies.

• A strong emphasis will be placed on maintaining brand consistency and visual identity across all digital and print materials, ensuring a cohesive brand experience.

• Collaboration with cross-functional teams, including marketing and commercial departments, is essential for developing impactful campaign assets and supporting GTM efforts.

📝 Enhancement Note: While the primary focus is graphic design, the role's direct impact on marketing and commercial collateral strongly positions it within the broader GTM and Marketing Operations ecosystem. The emphasis on brand consistency and campaign assets highlights its operational significance.

📈 Primary Responsibilities

• Design and refresh a wide range of sales and marketing collateral, including brochures, one-pagers, case studies, and event materials, to align with current GTM strategies.

• Develop visually engaging presentation decks and reports that effectively communicate key business insights and GTM performance metrics.

• Create dynamic social media assets and branded content optimized for various digital platforms to support marketing campaigns and lead generation efforts.

• Collaborate closely with marketing and commercial teams to understand campaign objectives and translate them into creative visual concepts and execution.

• Uphold and advance the company's visual branding guidelines across all creative output, ensuring a consistent and professional brand presence in all GTM materials.

• Support the redesign and enhancement of commercial collateral to improve clarity, impact, and conversion rates within sales cycles.

• Manage multiple design projects simultaneously, adhering to deadlines and ensuring high-quality output for all marketing and GTM initiatives.

📝 Enhancement Note: The responsibilities directly align with supporting Go-To-Market (GTM) functions by creating essential visual assets for marketing campaigns, sales enablement, and brand communication. The emphasis on "refreshing" and "enhancing" collateral suggests a focus on continuous improvement of GTM materials.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred.

Experience:

• 2-5 years of professional experience in graphic design, with a specific focus on marketing and brand collateral development.

Required Skills:

• Exceptional proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating high-quality digital and print assets.

• A strong portfolio showcasing a diverse range of marketing and brand collateral work, including reports, presentations, social media assets, and promotional materials.

• Demonstrated ability to design compelling presentation decks that effectively convey complex information and support GTM storytelling.

• Experience in creating engaging social media assets that align with brand guidelines and campaign objectives.

Preferred Skills:

• Experience with motion graphics and video editing software (e.g., After Effects, Premiere Pro) to enhance marketing collateral with dynamic elements.

• Familiarity with CRM platforms and marketing automation tools for understanding how collateral integrates into broader GTM workflows.

• Experience working within a remote team environment, demonstrating strong communication and collaboration skills.

• Knowledge of current design trends and best practices in digital marketing and GTM collateral.

📝 Enhancement Note: The "2-5" years experience level suggests a mid-level candidate capable of independent work but also open to guidance, fitting well into a supportive marketing or operations team. The preference for B2B/corporate brands indicates a need for professional, often data-informed, design rather than purely aesthetic work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct projects that demonstrate expertise in designing marketing and brand collateral.

• Include examples of redesigned sales decks, comprehensive reports, impactful social media campaigns, and event-specific promotional materials.

• Highlight projects that required significant brand consistency management across various media.

• Demonstrate the ability to translate complex information into clear, visually appealing graphics and layouts.

Process Documentation:

• Applicants should be prepared to discuss their design workflow, from initial concept and brief interpretation to final asset delivery and revisions.

• Demonstrate an understanding of how design processes integrate with marketing campaign timelines and GTM launch schedules.

• Be ready to explain how feedback from marketing and commercial teams is incorporated into the design iteration process to ensure alignment and effectiveness.

📝 Enhancement Note: A strong portfolio is paramount for this role. It serves as the primary evidence of a candidate's ability to execute on GTM visual needs, aligning with the operational requirement for tangible, impactful outputs.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in Singapore, the estimated salary range is SGD 48,000 - SGD 72,000 per annum. This range accounts for the cost of living in Singapore and the demand for specialized design skills in the tech and media sectors.

• Methodology: This estimate is derived from analyzing salary data for similar roles in Singapore from sources like Glassdoor, LinkedIn Salary, and industry-specific salary surveys, adjusted for the specified experience level and the remote nature of the role.

Benefits:

• Flexible remote work arrangement, allowing for work-life balance and autonomy.

• Opportunity to work with a dynamic and growing company in the digital media space.

• Professional development opportunities, potentially including access to design workshops or online courses.

• Collaborative team environment that values creativity and innovation in GTM strategies.

Working Hours:

• Approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones and personal needs, common in remote, full-time roles.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role in Singapore. Actual compensation will depend on the candidate's qualifications, experience, and negotiation. The inclusion of "flexible engagement structure" suggests potential for contract or freelance arrangements as well, though the primary listing is Full-Time.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the digital and media sector, likely focusing on technology, advertising, or content creation. This context suggests a fast-paced environment that values innovation, data-driven decision-making, and effective visual communication for GTM initiatives.

Company Size: "Digital" is listed as the company name, and the Workable listing implies a growing organization. Without specific size data, we can infer it's likely a startup or a mid-sized company where roles have significant impact and cross-functional collaboration is common.

Founded: Specific founding date is not provided, but the presence on a hiring platform suggests an established or actively scaling entity.

Team Structure:

• The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Head of Marketing Operations.

• The role will involve close collaboration with marketing specialists, content creators, and potentially product marketing teams involved in GTM planning.

Methodology:

• Design decisions are likely informed by marketing objectives, GTM strategy, and data insights regarding audience engagement and brand perception.

• Workflow planning will involve project management tools and clear communication channels to manage multiple collateral requests efficiently.

• Automation might be leveraged for repetitive design tasks or asset management, though the core creative process remains human-driven.

Company Website: https://jobs.workable.com/company/3xiRQ1z94WTW6LtSznd2pi/jobs-at-digital

📝 Enhancement Note: The company name "Digital" is generic; however, its presence on Workable and the nature of the role suggest a modern, forward-thinking organization. The focus on marketing and brand collateral implies a strong emphasis on outward-facing communication and GTM support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, serving as a key contributor to the marketing and GTM operations. It offers hands-on experience in creating and refining visual assets that directly support business objectives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Creative Lead, working closely with various marketing specialists and potentially sales enablement teams. This structure allows for direct contribution to GTM campaigns and brand initiatives.

Operations Impact: The designer's work has a direct impact on the effectiveness of GTM campaigns by ensuring clear, compelling, and consistent visual messaging. High-quality collateral can improve lead conversion rates, enhance brand perception, and streamline sales processes.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, UI/UX for marketing assets, or data visualization design within GTM materials.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, leading design projects and mentoring junior designers.

• Cross-Functional: Transition into roles within Marketing Operations, Brand Management, or Content Strategy, leveraging design understanding to inform broader GTM strategy.

• Skill Development: Continuous learning in new design software, GTM trends, and digital marketing best practices.

📝 Enhancement Note: The growth path within a marketing or GTM operations context for a graphic designer often involves moving towards more strategic creative leadership or specialized roles that enhance the efficiency and impact of marketing collateral.

🌐 Work Environment

Office Type: Fully Remote. This arrangement offers significant flexibility and autonomy.

Office Location(s): While the role is remote, candidates based in Singapore are preferred, suggesting a primary operational hub or team presence in that region. This may facilitate occasional in-person collaboration or team events if circumstances allow.

Workspace Context:

• The remote setup requires strong self-discipline, effective time management, and excellent communication skills to collaborate with a distributed team.

• Access to reliable internet and a suitable home office setup is essential for productivity.

Work Schedule:

• Approximately 40 hours per week, with flexibility in daily scheduling. This allows designers to manage their workload effectively and align with global team members' time zones where necessary.

📝 Enhancement Note: The preference for Singapore-based remote candidates might indicate a desire for candidates within a similar time zone for easier real-time collaboration on urgent GTM tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, explaining their design process, rationale, and impact on specific GTM or marketing objectives.

• Skills Assessment: A practical design exercise or case study, potentially focusing on creating a specific piece of marketing collateral or revamping an existing one under a time constraint.

• Team/Hiring Manager Interview: Discussion about experience, problem-solving skills, collaboration style, and cultural fit with the marketing and GTM teams.

• Final Interview: May involve senior leadership to discuss long-term vision and alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize those that showcase marketing collateral, brand identity work, and B2B/corporate examples.

• Tell a Story: For each project, explain the brief, your creative process, the challenges, your solutions, and the measurable impact (e.g., improved engagement, lead generation, brand perception). Quantify results where possible.

• Showcase Versatility: Include examples of different types of collateral (presentations, reports, social assets, event materials) to demonstrate breadth of skill.

• Highlight Brand Consistency: If possible, show how you've maintained or evolved a brand's visual identity across multiple assets.

• Prepare for Technical Questions: Be ready to discuss your proficiency in Adobe Creative Suite and any other relevant tools.

Challenge Preparation:

• Expect a design challenge that mirrors the primary responsibilities of the role. This could involve creating a new asset for a hypothetical campaign or refreshing existing collateral.

• Focus on understanding the target audience, campaign goals, and brand guidelines provided.

• Practice articulating your design choices and how they align with business objectives.

• Manage your time effectively during the challenge and be prepared to present your work clearly and concisely.

📝 Enhancement Note: The emphasis on portfolio presentation and design challenges is standard for creative roles. For this position, it's crucial to demonstrate not just aesthetic skill but also an understanding of how design supports GTM strategies and business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are mandatory. Proficiency is key for creating professional marketing and brand collateral.

• Adobe After Effects/Premiere Pro: Highly desirable for motion graphics and video editing, enhancing digital collateral.

• Figma/Sketch: Potentially used for collaborative design workflows, especially in digital contexts.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics tracked by analytics tools (e.g., website engagement, social media performance) is beneficial.

CRM & Automation:

• Basic understanding of how marketing collateral is used within CRM systems (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) can provide valuable context for design choices.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The "plus" for motion graphics indicates a move towards more dynamic and engaging digital content, which is increasingly important for GTM success.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, impactful designs that capture attention and effectively communicate GTM messages.

• Brand Stewardship: A commitment to maintaining and elevating the company's visual identity and ensuring consistency across all touchpoints.

• Collaboration: A willingness to work closely with marketing and commercial teams, incorporating feedback and contributing to shared GTM goals.

• Efficiency & Quality: Delivering high-quality design work within deadlines, demonstrating strong project management and attention to detail.

• Adaptability: Openness to evolving GTM strategies and design trends, and the ability to adapt designs accordingly.

Collaboration Style:

• The role requires a highly collaborative approach, working closely with marketing strategists, content creators, and potentially sales teams to ensure collateral aligns with GTM objectives.

• Open communication and a proactive approach to seeking and incorporating feedback are essential for a remote team.

• A culture of constructive critique and shared learning within the design and marketing functions would be beneficial.

📝 Enhancement Note: The company's emphasis on "Digital" and marketing collateral suggests a culture that values modern communication, brand perception, and the strategic role of design in achieving business objectives, particularly within GTM initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain strictly within established brand parameters.

• Managing Multiple Stakeholder Requests: Effectively prioritizing and delivering designs for various GTM campaigns and internal teams with competing demands.

• Adapting to Evolving GTM Strategies: Quickly understanding and translating new marketing objectives and campaign themes into visual assets.

• Remote Collaboration: Maintaining strong communication and creative synergy with a distributed team.

Learning & Development Opportunities:

• Advanced Design Software Training: Acquiring skills in motion graphics, 3D design, or specialized illustration tools.

• GTM Strategy Immersion: Gaining a deeper understanding of marketing campaign planning, sales enablement, and customer journeys to inform design decisions.

• Industry Conferences & Webinars: Staying abreast of the latest design trends, GTM best practices, and digital marketing innovations.

• Mentorship: Opportunities to learn from senior designers or marketing leaders within the organization.

📝 Enhancement Note: The challenges highlight the need for strong project management, communication, and adaptability, which are key operational skills for any role supporting dynamic GTM functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed marketing collateral that directly supported a GTM campaign. What was the objective, your approach, and the outcome?" (Focus on linking design to business goals).

• "How do you ensure brand consistency across a wide range of marketing materials, especially when working remotely?" (Highlight process and communication).

Company & Culture Questions:

• "What interests you about working for a digital company focused on marketing and brand collateral?" (Show research into the company and alignment with its mission).

• "How do you handle feedback on your designs, especially constructive criticism from non-designers?" (Assess collaboration and receptiveness).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically (e.g., by project type, by GTM objective).

• Narrative: For each project, clearly state the client/company, the problem/objective, your role, your creative process, the solution, and the results. Use visuals effectively.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrates the success of your designs in supporting business goals.

• Technical Proficiency: Be prepared to discuss the software and techniques you used.

• Company Fit: Tailor your presentation to highlight how your skills and experience align with the company's industry and the specific needs of this role.

📝 Enhancement Note: Interviewers will be looking for not just design talent, but also an understanding of how design contributes to broader marketing and GTM objectives, and the ability to work effectively in a remote, collaborative environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link.

• Portfolio Customization: Select and refine your portfolio to prominently feature marketing collateral, brand identity projects, presentation design, and social media assets. Ensure it highlights your experience with B2B or corporate brands.

• Resume Optimization: Tailor your resume to emphasize your proficiency in Adobe Creative Suite, your experience in designing for marketing campaigns and GTM initiatives, and any relevant remote work experience. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on the narrative, impact, and GTM relevance of your work. Prepare for a potential design challenge by reviewing common marketing collateral types.

• Company Research: Research "Digital" (or its actual name if known) and its market position. Understand their likely GTM strategies and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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