Praktikum Grafik- & Visual Designer (m/w/d) Marketing, Grafik, Web & UI

📍 Job Overview

Job Title: Praktikum Grafik- & Visual Designer (m/w/d) - Marketing, Grafik, Web & UI

Company: costdata GmbH

Location: Köln, North Rhine-Westphalia, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Design

Date Posted: April 21, 2026

Experience Level: 0-2 Years (Internship)

Remote Status: On-site

🚀 Role Summary

• This internship offers hands-on experience in a dynamic marketing and design environment, focusing on visual communication for a leading Cost Engineering firm.

• You will be instrumental in creating impactful marketing collateral, enhancing digital presence through web and UI/UX design, and contributing to the overall visual branding of costdata GmbH.

• The role requires a strong foundation in graphic design principles and a keen interest in developing skills across digital marketing, web design, and user interface optimization.

• You will work closely with marketing and product teams, gaining exposure to how design supports business objectives in data, software, and consulting services.

📝 Enhancement Note: This role is specifically an internship, targeting individuals with 0-2 years of experience, likely students or recent graduates. The focus is on practical application of design skills within a business context, rather than complex strategic operations. The category is adjusted to reflect the design and marketing focus within an operational context.

📈 Primary Responsibilities

• Marketing Design (Print & Digital): Design compelling infographics, brochures, social media graphics, presentations, and whitepapers to support marketing campaigns and thought leadership.

• Event & Trade Show Materials: Create visually appealing assets for trade shows and events, including roll-ups, banners, and flyers, ensuring brand consistency.

• Website Maintenance & Optimization: Visually update and optimize the company website (Webflow experience is a plus), ensuring a modern and engaging online presence.

• Landing Page Creation: Design and implement effective landing pages for new products and marketing campaigns to drive lead generation and conversions.

• UI/UX Support: Assist in the design and improvement of user interfaces (UI) for the company's software, focusing on creating user-friendly and intuitive designs.

• User Flow Consistency: Ensure a consistent and engaging user journey across all digital touchpoints, from website to software interfaces.

• Content Review: Review and contribute to the creation of blog posts and other content, ensuring visual appeal and alignment with brand guidelines.

📝 Enhancement Note: The core responsibilities are centered around design execution for marketing and web initiatives. While UI/UX is mentioned, it's in a supportive capacity for an internship, implying a focus on visual application rather than deep UX research or strategy.

🎓 Skills & Qualifications

Education: Currently pursuing or holding a degree or vocational training in Graphic Design, Communication Design, Media Design, or a comparable qualification.

Experience: Demonstrated experience through academic projects, personal work, or previous internships in graphic and visual design.

Required Skills:

• Proficiency with the Adobe Creative Suite (Illustrator, InDesign, Photoshop) or comparable design software like Canva.

• Strong understanding of graphic design principles, typography, color theory, and layout composition.

• Keen interest and foundational knowledge in UX/UI design principles and user-centered design methodologies.

• Basic understanding of web design concepts, with experience in platforms like Webflow, Figma, or other Content Management Systems being a significant advantage.

• Ability to work independently, manage time effectively, and maintain a structured approach to design tasks.

• Excellent aesthetic sensibility and a strong eye for visual detail.

Preferred Skills:

• Experience with Webflow for website design and management.

• Familiarity with Figma for UI/UX design and prototyping.

• Experience in creating social media graphics and digital marketing assets.

• Basic understanding of content management systems (CMS).

• Exposure to data visualization or infographic design.

📝 Enhancement Note: The qualifications emphasize practical design tool proficiency and a foundational understanding of web and UI/UX concepts. The mention of Webflow and Figma as "a plus" indicates their value but not strict necessity, aligning with an internship level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating proficiency in graphic design, including print (brochures, flyers) and digital (social media graphics, web banners).

• Include examples of user interface (UI) design concepts or mockups, highlighting an understanding of user experience (UX) principles.

• Present web design examples, such as landing pages or website mockups, showcasing layout, visual hierarchy, and responsiveness.

Process Documentation:

• Applicants are expected to articulate their design process, from concept development and ideation to final execution and iteration.

• Be prepared to discuss how you approach design challenges, problem-solve creative roadblocks, and incorporate feedback into your work.

• Highlight any experience with design collaboration tools or workflows used in team environments.

📝 Enhancement Note: While this is an internship, a portfolio is crucial for demonstrating practical skills. The emphasis is on showcasing a breadth of design capabilities relevant to marketing, web, and UI, along with the ability to articulate a design process.

💵 Compensation & Benefits

Salary Range: As this is an internship position, compensation will be in line with German internship standards, typically ranging from €850 to €1,500 per month, depending on whether it's a mandatory or voluntary internship and the applicant's qualifications and duration.

Benefits:

• Practical, hands-on experience in graphic design, web design, and UI/UX within a professional business environment.

• Opportunity to contribute to real marketing campaigns and product development at an international company.

• Mentorship and guidance from experienced design and marketing professionals.

• Exposure to the Cost Engineering industry, providing unique insights into business operations and data analytics.

• Potential for future employment opportunities based on performance.

• A collaborative and supportive team environment.

Working Hours: The position is full-time, with an estimated 40 working hours per week, typical for a full-time internship in Germany. Flexibility may be discussed based on academic requirements and project needs.

📝 Enhancement Note: Salary for internships in Germany varies significantly. The provided range is an estimate based on common practices for full-time internships in the Cologne area for design roles. Benefits are tailored to reflect the learning and development aspects of an internship.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cost Engineering, Software, Data, and Consulting Services. costdata GmbH operates at the intersection of data analytics, specialized software solutions, and expert consulting to help businesses optimize costs and make informed decisions in procurement, controlling, and product development.

Company Size: The exact size isn't specified, but the need for an intern suggests a growing team that values nurturing talent and integrating new members into their operations. A medium-sized company is likely, allowing for direct impact and visibility for the intern.

Founded: costdata GmbH has established itself as an international leader, indicating a history of stable growth and market presence. This background provides a foundation for a structured yet dynamic work environment.

Team Structure:

• The intern will likely be part of a marketing or a broader GTM (Go-To-Market) team, working closely with marketing specialists, designers, and potentially product managers.

• Reporting will likely be to a Marketing Manager or a Senior Designer who will provide guidance and project oversight.

Methodology:

• Data-Driven Design: Emphasis on creating visuals that effectively communicate complex data and insights related to cost engineering.

• User-Centric Approach: Focus on designing intuitive interfaces and user experiences that enhance software usability and customer satisfaction.

• Agile Marketing & Design: Likely adoption of agile principles for iterative design processes and campaign execution, allowing for adaptability and quick responses to market needs.

Company Website: https://www.costdata.de/

📝 Enhancement Note: The company's focus on Cost Engineering, Data, and Software implies a culture that values precision, analytical thinking, and technological innovation. The design intern's role is to translate these core business aspects into compelling visual narratives.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position, designed to provide foundational experience in graphic design, web design, and UI/UX within a professional business setting. It's an opportunity to learn industry best practices and apply academic knowledge to real-world business challenges.

Reporting Structure: The intern will report to a senior member of the marketing or design team, who will provide direct supervision, mentorship, and project assignments. This ensures structured learning and clear guidance.

Operations Impact: While an intern's direct impact may be limited, their contributions to marketing materials, website aesthetics, and UI enhancements directly support the company's brand perception, lead generation efforts, and user engagement with its software products. This role is crucial for presenting the company's data-driven solutions visually.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in specific design software (Adobe Suite, Webflow, Figma) and gain expertise in different design disciplines like marketing collateral, web design, and UI/UX.

• Industry Exposure: Gain invaluable insight into the Cost Engineering sector, understanding how design supports business strategy in areas of data analysis, software development, and consulting.

• Networking: Build professional relationships with experienced designers, marketers, and product professionals within an international company.

• Portfolio Enhancement: Create a robust portfolio with real-world projects that can significantly boost future job prospects in design or related fields.

• Potential for Future Roles: Stellar performance during the internship could lead to opportunities for further positions or full-time employment within costdata GmbH.

📝 Enhancement Note: For an internship, growth is primarily about skill acquisition, portfolio building, and industry exposure. The analysis focuses on how this role serves as a stepping stone for a career in design or marketing operations.

🌐 Work Environment

Office Type: The role is on-site in Cologne, Germany. This suggests a traditional office environment where in-person collaboration, team synergy, and direct mentorship are prioritized.

Office Location(s): Cologne, Germany. This vibrant city offers a robust business ecosystem and cultural attractions, making it an attractive location for an intern.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with team members and providing a supportive atmosphere for learning and development.

• Access to necessary design software and hardware will be provided to facilitate effective work.

• Opportunities for informal and formal knowledge sharing sessions with colleagues are likely, aiding in professional growth.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) are expected. The company may offer some flexibility, particularly around academic commitments, but the on-site nature emphasizes regular office presence.

📝 Enhancement Note: The on-site requirement in Cologne implies a traditional office setting focused on collaborative learning and direct supervision, which is typical for internships aiming to immerse candidates in company culture and workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational design skills and alignment with the internship requirements.

• Design Challenge/Portfolio Review: You may be asked to present your portfolio, discussing your design process, project rationale, and how you approach creative problem-solving. A small design task or case study related to marketing or web design might be assigned.

• Team Interview: An opportunity to meet with potential team members and discuss your interest in costdata GmbH, your learning objectives, and how you see yourself contributing. Cultural fit and enthusiasm will be assessed.

• Final Discussion: A wrap-up conversation to clarify expectations, answer any remaining questions, and discuss logistical details like start dates and duration.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this internship (graphic design, web/UI concepts, infographics).

• Showcase Process: For each project, briefly explain the brief, your design process, challenges faced, and the final outcome. Visuals are key, but context matters.

• Highlight Versatility: Include examples that demonstrate your ability to work across different mediums (print vs. digital) and styles.

• Tailor to Costdata: If possible, include a project that shows an understanding of data visualization or corporate branding, even if it's a hypothetical exercise.

• Practice Presentation: Be ready to walk through your portfolio smoothly, articulate your design decisions clearly, and answer questions about your work.

Challenge Preparation:

• Familiarize Yourself: Understand costdata GmbH's business (Cost Engineering, Data, Software) and review their current website and marketing materials.

• Practice Design Fundamentals: Refresh your skills in Adobe Creative Suite, Canva, and basic UI/UX principles.

• Think Visually: Consider how you would visually represent concepts like cost optimization, data analysis, or software solutions.

• Articulate Your Thoughts: Prepare to explain your design choices and rationale clearly and concisely.

📝 Enhancement Note: For an internship, the interview process will likely focus more on potential, enthusiasm, and foundational skills rather than deep operational strategy. The portfolio is paramount for demonstrating capability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, InDesign, and Photoshop for creating a wide range of marketing and design assets.

• Canva: Familiarity with Canva or similar user-friendly design tools for quick content creation, especially for social media and presentations.

• Webflow: Experience or a strong willingness to learn Webflow is highly desirable for website updates and landing page development.

• Figma: Knowledge of Figma for UI/UX design and prototyping is considered a plus, indicating an interest in user interface design.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tool requirements are mentioned for this design intern role, suggesting the focus is purely on creative output and visual design.

📝 Enhancement Note: The technology stack is heavily focused on design software. The emphasis on Webflow and Figma highlights the company's digital presence and user interface development efforts.

👥 Team Culture & Values

Operations Values:

• Precision & Data-Driven: Reflecting the company's core business, there's likely an emphasis on accuracy, clarity, and using data to inform design decisions, especially for infographics and presentations.

• Innovation & Efficiency: A culture that encourages creative problem-solving and finding efficient ways to execute design tasks, aligning with the company's software and consulting offerings.

• Collaboration & Teamwork: An environment where designers work effectively with marketing, product, and other teams to achieve shared goals.

• Continuous Learning: An appreciation for staying updated with design trends, software, and best practices in marketing and web development.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with marketing managers, content creators, and possibly product developers to ensure visual assets align with campaign objectives and product features.

• Feedback-Driven: An open culture for constructive feedback on design work, encouraging iterative improvements and shared ownership of creative outcomes.

• Knowledge Sharing: Opportunities to share design insights, techniques, and new tools within the team, fostering collective growth and skill development.

📝 Enhancement Note: The company culture is likely a blend of analytical rigor (from Cost Engineering) and creative dynamism (from design and marketing). The intern is expected to embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Concepts: Visually representing complex Cost Engineering concepts and data in an accessible and engaging manner for diverse audiences.

• Balancing Brand Consistency with Creativity: Maintaining a cohesive brand identity across various marketing materials while also bringing fresh creative ideas to the table.

• Adapting to New Tools: Quickly learning and effectively using new design software or platforms like Webflow or Figma if they are not already part of your skillset.

• Meeting Deadlines: Managing multiple design requests and project timelines efficiently to support fast-paced marketing campaigns.

Learning & Development Opportunities:

• Advanced Design Software Training: Gaining hands-on experience and potentially formal training in industry-standard design tools.

• Understanding Business Operations: Learning how design contributes to the success of a specialized B2B service company in data, software, and consulting.

• Exposure to UI/UX Best Practices: Developing foundational skills in designing user-friendly interfaces and understanding user flows.

• Networking and Mentorship: Building professional connections and receiving guidance from experienced professionals in the design and marketing fields.

📝 Enhancement Note: The challenges are typical for junior design roles in a B2B environment, focusing on translating technical information and adapting to new tools, while growth lies in skill acquisition and industry exposure.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your design process for creating [a specific type of asset, e.g., an infographic or a social media graphic]. How do you approach understanding the brief and ensuring the final output meets the objective?"

• Problem Solving: "Describe a time you encountered a creative challenge or received critical feedback on a design. How did you address it, and what was the outcome?"

• Tool Proficiency: "How comfortable are you with the Adobe Creative Suite? Can you describe a project where you utilized Illustrator, InDesign, or Photoshop extensively?"

• Web/UI Interest: "What interests you about web design or UI/UX, and how do you see yourself contributing to these areas during this internship?"

Company & Culture Questions:

• Company Understanding: "What do you know about costdata GmbH and the Cost Engineering industry? Why are you interested in interning with us specifically?"

• Teamwork: "How do you prefer to collaborate with team members on design projects? What is your approach to receiving and giving feedback?"

• Learning Goals: "What are your primary learning objectives for this internship? What skills are you most eager to develop?"

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the problem, your solution, your process, and the result. Focus on the 'why' behind your design choices.

• Visual Clarity: Ensure your digital portfolio is clean, easy to navigate, and showcases your work effectively. High-quality images are essential.

• Conciseness: Be prepared to present your most relevant work efficiently, as interview slots are often time-limited.

• Enthusiasm: Convey your passion for design and your eagerness to learn and contribute to costdata GmbH.

📝 Enhancement Note: Interview preparation for an internship focuses on demonstrating foundational skills, enthusiasm, a willingness to learn, and a basic understanding of the company's business and design needs.

📌 Application Steps

To apply for this internship position:

• Submit your application through the provided link on join.com.

• Prepare Your Portfolio: Curate a digital portfolio (e.g., PDF, personal website, Behance) showcasing 3-5 of your best design projects, including examples of marketing collateral, web design concepts, and any UI/UX work.

• Tailor Your Resume: Highlight relevant coursework, design skills (Adobe Suite, Canva, Webflow/Figma), and any previous design experience or projects that align with the job description. Quantify achievements where possible.

• Craft a Cover Letter (Optional but Recommended): Express your specific interest in costdata GmbH, the Cost Engineering industry, and this particular design internship. Clearly state your availability and learning objectives.

• Research costdata GmbH: Familiarize yourself with their services, website, and overall brand aesthetic to understand their business context and design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.