Graphic Designer with UX/UI & Motion (Responso)

📍 Job Overview

Job Title: Graphic Designer with UX/UI & Motion (Responso)

Company: Base.com

Location: Kraków, Lesser Poland Voivodeship, Poland

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Product Design

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on enhancing the visual communication and user experience of the Responso platform, a customer service solution for E-commerce.

• Responsibilities include creating diverse marketing collateral, designing and optimizing product interfaces, and contributing to the brand's visual identity system.

• The position requires a blend of graphic design, UX/UI design, and motion graphics skills to support marketing campaigns and product development.

• This is a fully remote, full-time position based in Poland, offering flexibility in employment type (employment contract or B2B).

📝 Enhancement Note: While the title is "Graphic Designer," the extensive mention of UX/UI, product interfaces, onboarding materials, and user-centered design principles indicates a strong emphasis on product design and user experience operations, making it a hybrid role bridging creative marketing and product development.

📈 Primary Responsibilities

• Develop a wide range of marketing materials, including landing pages, digital advertisements, banners, social media graphics, and presentations.

• Design and continuously optimize product interfaces and user onboarding flows, ensuring a seamless and intuitive user experience.

• Contribute to the development and maintenance of a cohesive visual identity system for the Responso brand across all touchpoints.

• Collaborate on video production and tutorial creation, encompassing graphic asset preparation, animation, and basic video editing.

• Partner effectively with content, product, and development teams to execute integrated projects and marketing initiatives.

• Prepare and export design assets optimized for various platforms (web, mobile, print), adhering to technical specifications.

• Conduct user experience (UX) analysis, leveraging data and user feedback to propose actionable improvements to the product and marketing materials.

• Design and produce visually engaging key visuals and cohesive graphical concepts for all online formats, prioritizing a "digital-first" approach.

• Create short animations and motion graphics for marketing purposes, such as video ads, animated banners, and social media content.

• Design and prepare offline materials for print (DTP), including Point of Sale (POS) elements and trade show booth visuals.

📝 Enhancement Note: The responsibilities highlight a need for a designer capable of working across multiple stages of the customer journey, from initial marketing touchpoints to in-product user experience, requiring a strong understanding of both brand consistency and user-centric design principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communication, Digital Media, Human-Computer Interaction, or a related field is highly recommended.

Experience: Minimum of 2-3 years of professional experience as a designer, with a proven track record in both graphic design and UX/UI.

Required Skills:

• Minimum 2-3 years of experience in graphic design and UX/UI design.

• A strong portfolio showcasing experience in designing:

  • Advertising banners (digital ads)
  • Email marketing messages
  • Social media graphics
  • Logos
  • Product designs and interfaces (UX/UI)
  • Infographics, presentations, and print projects are also valuable.

• Expert proficiency in Figma (the primary design tool).

• Deep understanding of social media platform specifications (Facebook, Instagram, LinkedIn) for marketing graphic design.

• Practical experience in designing and optimizing digital advertisements for Facebook Ads and Google Ads, staying current with platform requirements.

• Ability to create compelling key visuals and develop consistent graphic concepts for all online formats (digital-first).

• Proficient in Adobe Creative Suite (Illustrator, Photoshop).

• Good working knowledge of Adobe After Effects for motion graphics.

• Skill in designing and creating short animations (motion graphics) for marketing purposes.

• Demonstrated understanding of UX principles, accessibility standards, and user-centered design methodologies.

• Strong organizational skills and the ability to manage multiple projects concurrently in a dynamic environment.

• Experience in designing and preparing print materials (DTP), including POS elements and trade show booth visuals.

Preferred Skills:

• Experience designing for SaaS products.

• Basic knowledge of HTML/CSS.

• Experience in creating animations and micro-interactions.

• Experience conducting UX research (user interviews, usability testing).

• Experience working with design systems.

• Familiarity with tools like CapCut, HeyGen.

• Practical knowledge and openness to using AI tools in the design process (e.g., for rapid asset creation, illustration, photo editing, or UX/UI support).

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, coupled with motion graphics and UX/UI skills, points to a role requiring versatility and proficiency in modern design workflows. The preference for SaaS experience and AI tool usage suggests a forward-thinking company that values efficiency and innovation in its design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating a blend of graphic design and UX/UI design expertise.

• Showcase specific examples of digital advertising campaigns, including creative assets and performance metrics if available.

• Include case studies for product interface designs, detailing the problem, your design process, and the implemented solution, ideally with user feedback or results.

• Present examples of brand identity development or expansion, illustrating how you maintain visual consistency across various channels.

• Highlight motion graphics projects, such as animated ads, explainer video snippets, or social media animations.

Process Documentation:

• Provide evidence of your design process, particularly for UX/UI projects, outlining steps from research and wireframing to prototyping and user testing.

• Demonstrate how you approach developing and maintaining design systems, including style guides and component libraries.

• Illustrate your workflow for creating and optimizing marketing campaign assets, showing how you adapt designs for different platforms and objectives.

• Show examples of how you use data and user feedback to iterate on designs and drive improvements.

📝 Enhancement Note: The requirement for a portfolio that explicitly bridges graphic design and UX/UI, along with case studies demonstrating process and impact, is crucial. This indicates the company values a designer who can not only create aesthetically pleasing visuals but also solve user problems and contribute to product strategy through design.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-3 years of experience in Kraków, Poland, a competitive salary range would typically fall between 6,000 PLN to 9,000 PLN gross per month for an employment contract. For a B2B contract, the rate might range from 70-100 PLN per hour, depending on experience and negotiation.

Benefits:

• Fully remote work arrangement, offering flexibility in location.

• Choice of employment type: employment contract (umowa o pracę) or B2B contract.

• Opportunity to significantly influence the visual appearance and reception of a product used by thousands of e-commerce stores across Europe.

• Collaboration with an open and experienced marketing team.

• Provision of necessary work tools and equipment.

• Medical care.

• Life insurance.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is remote, a commitment to core working hours or availability for team collaboration during Polish business hours (Europe/Warsaw timezone) is anticipated.

📝 Enhancement Note: The salary estimate is based on current market data for mid-level graphic and UX/UI designers in Poland, considering the remote aspect and the specific skill set requested. Benefits are directly extracted from the job description, highlighting the remote flexibility and comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the E-commerce technology sector, providing a customer service platform (Responso) designed to streamline communication for online stores. This industry is characterized by rapid technological advancement, a focus on customer experience, and a competitive landscape.

Company Size: Base.com, as indicated by its presence on Workable, is likely a growing company. The description mentions "intensive scaling and expansion," suggesting a dynamic environment with opportunities for impact. The marketing team is growing, implying a supportive structure for new hires.

Founded: The founding date of Base.com is not provided, but the context of "intensive scaling" suggests it's an established company that is now in a significant growth phase, likely past its initial startup years.

Team Structure:

• The role is within the marketing team, which is actively expanding.

• The designer will collaborate closely with content, product, and development teams, indicating a cross-functional and integrated operational structure.

Methodology:

• Data-Driven Design: The role emphasizes using data and user feedback for UX analysis and proposing improvements, reflecting a data-informed approach to design operations.

• Agile Collaboration: Working with product and development teams suggests an agile or iterative development process where design plays a key role in continuous improvement.

• Brand Consistency: A core focus on developing and maintaining a unified visual identity system indicates a structured approach to brand management and creative operations.

Company Website: https://base.com/

📝 Enhancement Note: The company's focus on E-commerce and customer service solutions positions it in a high-growth technology market. The emphasis on scaling and cross-functional collaboration suggests an environment where operational efficiency and effective communication are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with significant UX/UI responsibilities. It's a crucial contributor role within the marketing and product design functions, requiring independent work on assigned projects while collaborating on larger initiatives.

Reporting Structure: The designer will likely report to a Marketing Manager or a Creative Lead within the marketing department. Close collaboration with Product Managers and Development Leads is also expected.

Operations Impact: The designer's work directly impacts the perception of the Responso brand, the effectiveness of marketing campaigns, and the usability of the product itself. By improving visual communication and user experience, the role contributes to customer acquisition, retention, and overall brand strength.

Growth Opportunities:

• Specialization: Develop deeper expertise in UX/UI design for SaaS products, motion graphics for digital advertising, or design systems.

• Skill Expansion: Gain experience in user research, A/B testing of creative assets, and potentially basic video editing or AI-assisted design workflows.

• Leadership Potential: With demonstrated success and experience, potential to move into a Senior Designer role, lead design projects, or mentor junior designers as the team grows.

• Cross-functional Exposure: Gain valuable experience working closely with product and engineering teams, understanding the full product development lifecycle.

📝 Enhancement Note: The growth potential is tied to the company's scaling phase. A successful candidate can expect opportunities to expand their skillset and take on more responsibility as the marketing and product teams mature.

🌐 Work Environment

Office Type: The position is 100% remote, meaning there is no physical office requirement. This allows the employee to work from any location within Poland.

Office Location(s): While the role is remote, the specified location is Kraków, Lesser Poland Voivodeship, Poland. This often implies that the company has a legal presence or primary operations base in this region, and candidates are expected to be based there, or at least within Poland for tax and employment purposes.

Workspace Context:

• Autonomy: Employees have significant autonomy over their workspace, choosing a location that supports productivity and well-being.

• Tools & Technology: The company provides necessary work tools and equipment, ensuring employees have the resources to perform their duties effectively. This likely includes software licenses and potentially hardware.

• Team Interaction: While remote, collaboration is facilitated through digital tools. Regular communication with the marketing, product, and development teams is expected, likely via platforms like Slack, Zoom, or Microsoft Teams.

Work Schedule: The role is full-time, implying a standard workweek of approximately 40 hours. While flexibility is inherent in remote work, adherence to agreed-upon working hours and availability for scheduled meetings and collaborative sessions is important for team synchronization.

📝 Enhancement Note: The "100% remote" nature combined with a specific city suggests the company is comfortable hiring remotely within Poland, leveraging local talent while offering maximum flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by the hiring team.

• Portfolio Presentation/Challenge: Expect to present your portfolio, highlighting relevant projects (graphic design, UX/UI, motion graphics). This may involve a specific design challenge or case study presentation related to Responso's product or marketing needs.

• Team Interviews: Interviews with members of the marketing, product, or development teams to assess technical skills, problem-solving abilities, and cultural fit.

• Final Interview: Potentially an interview with a senior leader to discuss broader strategic alignment and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in graphic design, UX/UI, and motion graphics, with a focus on those relevant to SaaS and e-commerce marketing.

• Showcase Process: For UX/UI projects, clearly articulate your design process, including research, ideation, wireframing, prototyping, and testing. Use case studies to demonstrate problem-solving.

• Quantify Impact: Where possible, include metrics or qualitative feedback demonstrating the success of your designs (e.g., improved conversion rates, user engagement, brand recognition).

• Highlight Figma Proficiency: Ensure your portfolio clearly presents work done in Figma and articulate why it's your preferred tool.

• Motion Graphics Clarity: For motion graphics, ensure the examples are well-executed and clearly serve a marketing or user engagement purpose.

• Tailor to Responso: If possible, subtly tailor your presentation to align with Responso's brand and target audience.

Challenge Preparation:

• Understand Responso: Research Responso's platform, target audience (e-commerce businesses), and competitive landscape.

• Design Challenge: If a specific challenge is given, focus on understanding the brief, outlining your approach, and presenting a well-reasoned solution, even if it's not fully polished. Prioritize clarity and strategic thinking.

• UX/UI Scenarios: Be prepared to discuss how you would approach improving a specific aspect of the Responso user interface or onboarding flow.

• Motion Graphics Examples: Think about how motion graphics could be used effectively for Responso's marketing campaigns or product features.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio. Candidates should be prepared to not only present their work but also to discuss their design decisions, problem-solving approaches, and how their skills align with the company's growth objectives in the e-commerce SaaS space.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaboration. Mastery is essential.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and raster graphics.
  • After Effects: For creating motion graphics, animations, and video effects.

• Other Design Software: Familiarity with tools like Sketch or Adobe XD might be beneficial but Figma is primary.

Analytics & Reporting:

• Digital Ad Platforms: Experience with Facebook Ads Manager and Google Ads interfaces for understanding ad specifications and performance.

• UX Analytics Tools: Familiarity with tools that provide user behavior data and feedback (e.g., Hotjar, Google Analytics, Amplitude, Mixpanel) would be advantageous for UX analysis.

CRM & Automation:

• Marketing Automation Platforms: While not directly designing for them, understanding how marketing materials are deployed through platforms like HubSpot, Mailchimp, or similar is helpful.

• Project Management Tools: Experience with tools like Asana, Trello, Jira, or Monday.com for managing projects and workflows.

AI & Emerging Tools:

• AI Design Tools: Openness to using tools like Midjourney, DALL-E, Stable Diffusion for asset generation, or AI video tools like CapCut, HeyGen for efficiency.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is clear. The company also values a designer who is aware of and willing to leverage AI tools for efficiency and innovation in the design process, reflecting a modern operational approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving the user, evident in the emphasis on UX/UI design and data-driven improvements.

• Efficiency & Speed: The company is in a scaling phase, implying a need for designers who can work efficiently, manage multiple projects, and deliver high-quality assets quickly.

• Collaboration: The role requires close work with marketing, product, and development teams, highlighting a culture of teamwork and cross-functional integration.

• Innovation: Encouragement to propose innovative solutions and a willingness to explore new tools like AI in the design process.

• Brand Integrity: A focus on maintaining a cohesive and strong visual identity for the Responso brand.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with various departments, requiring clear communication and the ability to translate design concepts for different stakeholders.

• Feedback Loops: An environment that likely encourages constructive feedback on designs to ensure optimal outcomes.

• Knowledge Sharing: As part of a growing team, there may be opportunities for sharing best practices and learning from colleagues across disciplines.

📝 Enhancement Note: The culture appears to be fast-paced, collaborative, and user-focused, with an emphasis on driving growth through effective design and marketing. The willingness to adopt new technologies like AI suggests an adaptable and forward-thinking team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling graphic design for marketing, UX/UI for product, and motion graphics for campaigns requires strong prioritization and time management skills.

• Maintaining Brand Consistency: Ensuring a unified visual identity across diverse marketing channels and product interfaces can be complex.

• Rapid Iteration: The fast-paced scaling environment may require quick turnarounds on design requests and adaptations to evolving market needs.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback within a fully remote team.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Deepen skills in user research, usability testing, and complex interface design for SaaS products.

• Motion Graphics Expertise: Enhance capabilities in animation, storytelling through motion, and exploring new animation tools.

• Design Systems Development: Gain experience in building and managing design systems, a valuable skill in larger organizations.

• AI in Design: Become proficient in leveraging AI tools for creative workflows, design ideation, and asset generation.

• Product Lifecycle Understanding: Gain a comprehensive understanding of the product development lifecycle from a design perspective.

📝 Enhancement Note: The challenges presented are typical for a growing tech company and a multidisciplinary design role. These challenges also represent significant opportunities for professional growth and skill development, particularly in areas like AI and advanced UX.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature's user interface, from initial concept to final handoff to developers."

• "How do you ensure brand consistency across various marketing channels and product interfaces?"

• "Can you walk us through a project where you used data or user feedback to significantly improve a design?"

• "How would you approach creating a compelling visual for a new marketing campaign for a B2B SaaS product like Responso?"

Company & Culture Questions:

• "What interests you about Responso and our mission in the e-commerce customer service space?"

• "How do you approach collaboration with non-design team members (e.g., marketers, product managers, developers)?"

• "What are your thoughts on the role of AI in graphic and UX/UI design?"

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project. Explain the problem, your role, your process, the solution, and the impact.

• Visual Clarity: Ensure your slides are clean, well-designed, and easy to follow. Use high-quality visuals.

• Tool Demonstration: Be ready to discuss your use of Figma and Adobe Creative Suite, highlighting specific features or workflows that were critical to your projects.

• UX Case Studies: For UX/UI projects, clearly show wireframes, user flows, prototypes, and any user testing insights.

• Motion Graphics Showcase: If presenting motion graphics, ensure the videos play smoothly and are presented with context.

📝 Enhancement Note: Candidates should prepare to discuss their expertise across graphic design, UX/UI, and motion graphics, demonstrating their ability to contribute to both marketing and product initiatives. Emphasize problem-solving, data-driven decision-making, and adaptability to new technologies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in graphic design, UX/UI, and motion graphics, with a specific focus on digital marketing assets and SaaS interfaces.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency with Figma and Adobe Creative Suite, and any relevant experience with e-commerce or SaaS products. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio and answering common interview questions related to design process, problem-solving, and collaboration. Be ready to discuss your approach to a potential design challenge.

• Company Research: Thoroughly research Base.com and the Responso platform. Understand their target market (e-commerce businesses) and their value proposition to prepare for questions about company culture and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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