Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Miami Dolphins and Hard Rock Stadium

Location: Miami Gardens, FL

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Sports & Recreation

Date Posted: 2026-04-24

Experience Level: 2-5 Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• This role focuses on conceptualizing and designing high-impact digital marketing assets for a portfolio of globally recognized sports and entertainment brands, including the Miami Dolphins, F1 Miami GP, Hard Rock Stadium, and Miami Open.

• Responsibilities include the end-to-end design process for digital touchpoints such as paid media ads, email campaigns, mobile app interfaces, and landing pages, ensuring brand consistency and optimal user experience.

• The position requires a strong understanding of digital marketing best practices, accessibility standards, and the ability to translate business initiatives into compelling visual narratives.

• Collaboration is key, working closely with the Creative Director, Art Director, Project Managers, and Corporate Partnerships to deliver creative solutions that drive engagement and support business objectives.

📝 Enhancement Note: This role is deeply embedded within the marketing and GTM functions, requiring a candidate who understands how design directly contributes to lead generation, fan engagement, and partnership value. The emphasis on digital channels and marketing automation platforms like HubSpot positions this as a hybrid creative/marketing operations role.

📈 Primary Responsibilities

• Conceptualize, design, and execute a wide range of digital-first marketing assets, including:

  • Paid media advertisements (display, social media, performance channels)
  • Email marketing campaigns and lifecycle marketing visuals
  • Mobile app design elements, banners, and in-app promotions
  • Landing pages and conversion-focused web experiences
  • SMS/text campaign creative and supporting visuals

• Collaborate closely with the Creative Director and Art Director to brainstorm, develop, and refine design concepts that align with brand guidelines and marketing objectives.

• Manage the entire creative process for assigned projects, including inter-departmental communication, problem-solving, and ensuring alignment with overarching business goals.

• Design and build engaging emails and landing pages using HubSpot (or similar marketing automation platforms), adhering to brand consistency, usability, and performance best practices.

• Stay abreast of current design trends, digital marketing best practices, emerging technologies, and platform-specific guidelines for paid media and social media.

• Partner with the Corporate Partnerships team to integrate partner logos and key messages seamlessly into creative assets, enhancing sponsor value.

• Proactively identify and propose innovative internal and external opportunities to promote the Miami Dolphins, F1 Miami GP, Miami Open, and Hard Rock Stadium brands.

• Effectively manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced, dynamic environment.

📝 Enhancement Note: The responsibility for building emails and landing pages within HubSpot indicates a need for a candidate with practical experience in marketing automation execution, not just design. This bridges the gap towards marketing operations, emphasizing the impact of design on campaign performance and conversion rates.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of professional graphic design experience, preferably within an agency setting or a corporate environment with a significant digital focus.

Required Skills:

• Fluency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop.

• Proficiency in Adobe Lightroom, Outlook, and Microsoft Office Suite on macOS.

• Extensive knowledge of current design practices and techniques, with a specific focus on web, email, and advertising platform requirements and constraints.

• Strong understanding of accessibility standards for digital content.

• Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain high-quality output in a fast-paced environment.

• Excellent communication and collaboration skills, with the ability to articulate design decisions and receive feedback constructively.

• Self-starter mentality with the capacity to work independently and cross-functionally.

Preferred Skills:

• Experience using HubSpot for designing and building emails and landing pages.

• Familiarity with web and app interface design principles.

• Understanding of SMS/text campaign creative considerations.

📝 Enhancement Note: The emphasis on HubSpot suggests that candidates with marketing operations or MarTech experience will be highly valued. The "digital-first" nature of the role and the mention of accessibility standards point towards a sophisticated understanding of modern digital design principles beyond basic aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong creative thinking process and design craft.

• The portfolio should prominently feature work related to digital marketing assets, including examples of:

  • Paid digital advertisements (display, social)
  • Email marketing campaigns and newsletters
  • Web/app interface elements or mockups
  • Landing page designs

• Demonstrate the ability to adapt design styles and messaging across different brands and campaigns.

Process Documentation:

• Applicants should be prepared to discuss their personal design workflow, from initial brief and concept development to final asset delivery and iteration.

• Be ready to explain how you ensure brand consistency and adherence to platform-specific requirements throughout the design process.

• Demonstrate an understanding of project management principles as they apply to design workflow, including prioritization, time management, and stakeholder communication.

📝 Enhancement Note: The portfolio is critical for this role, acting as a direct demonstration of the candidate's ability to execute on the responsibilities. Candidates should curate their portfolios to highlight their strongest digital marketing design work, paying particular attention to examples that align with the specified channels (email, paid social, web).

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Insurance: Life insurance (including voluntary options for dependents), and long-term disability insurance.

• Perks & Discounts:

  • Exclusive ticket benefits for major events: Miami Dolphins games, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open.
  • On-site employee gym access.
  • Subsidized employee lunch program.
  • Discounts on a variety of products and services.

• Retirement: 401(k) plan and the NFL Club Employees Pension Plan.

• Time Off: Generous Paid Time Off (PTO) and company-observed holidays.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.

• Ability to work flexible hours, including nights, weekends, and holidays, is a requirement due to the nature of the sports and entertainment industry and event schedules.

📝 Enhancement Note: The comprehensive benefits package, particularly the event ticket benefits and specialized retirement plans, reflects the unique employee value proposition of working for a major sports organization. The required flexibility in working hours is standard for roles in this industry and should be carefully considered by applicants.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment, Sports Properties, Event Management, Media. The Miami Dolphins, Hard Rock Stadium, and its associated events (F1 Miami GP, Miami Open) operate at the intersection of professional sports, global entertainment, and large-scale event production. This context demands a fast-paced, high-energy, and results-oriented approach to all functions, including creative.

Company Size: This is a large organization comprised of multiple entities (Miami Dolphins, Hard Rock Stadium, South Florida Motorsports) operating under a unified umbrella. This indicates a structured environment with established processes and cross-functional teams, offering significant resources and opportunities for impact.

Founded: The Miami Dolphins were founded in 1966, Hard Rock Stadium has undergone significant renovations and rebranding over the years, and the F1 Miami GP and Miami Open are relatively newer, high-profile additions. This blend of established legacy and dynamic new ventures creates a culture that values both tradition and innovation.

Team Structure:

• The Graphic Designer reports to the Creative Director, with close collaboration expected with the Art Director.

• The Creative department likely includes other designers, copywriters, videographers, and project managers.

Methodology:

• Data-Driven Creativity: While creative roles, decisions are increasingly informed by digital marketing analytics, campaign performance data, and fan engagement metrics.

• Brand Stewardship: A strong emphasis on maintaining brand consistency and integrity across all touchpoints for multiple distinct brands.

• Agile Execution: The fast-paced nature of sports seasons and events requires an agile approach to project management and creative delivery.

Company Website: https://www.miamidolphins.com/, https://www.hardrockstadium.com/

📝 Enhancement Note: Working for such prominent brands means a high level of scrutiny and expectation for quality. Candidates should be prepared for a culture that values both creative excellence and a deep understanding of how design supports business objectives within the unique context of professional sports and major events.

📈 Career & Growth Analysis

Operations Career Level: This role is considered a mid-level position within the creative function, requiring 3+ years of experience. It offers a solid foundation in digital design within a high-profile industry.

Reporting Structure: The Graphic Designer reports to the Creative Director, indicating a clear line of management and mentorship. Collaboration with the Art Director provides additional creative guidance.

Operations Impact: The Graphic Designer's work directly impacts the organization's ability to effectively market its brands, engage its audience, drive ticket sales, secure sponsorships, and provide a superior fan experience. Their designs are crucial for the success of digital marketing campaigns, email outreach, and overall brand perception.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific digital channels like paid social, email marketing automation, or mobile app UI/UX design.

• Leadership: Potential to advance to Senior Graphic Designer, Art Director, or Creative Lead roles within the organization or its affiliated entities.

• Skill Expansion: Opportunities to learn new design software, explore motion graphics, or gain experience in broader marketing strategy through cross-functional projects.

• Industry Exposure: Gain invaluable experience working with world-renowned brands and high-profile events, enhancing career prospects within the sports and entertainment marketing sector.

📝 Enhancement Note: While not a traditional "operations" role, the emphasis on digital marketing, campaign execution, and platform utilization (HubSpot) means growth can lead into hybrid marketing operations or digital marketing management roles. The candidate's ability to demonstrate understanding of how their designs contribute to measurable business outcomes will be key to career progression.

🌐 Work Environment

Office Type: The role is based on-site at Hard Rock Stadium in Miami Gardens, FL. This implies working within a professional office environment within a large, dynamic sports and entertainment complex.

Office Location(s): Primary work location is Hard Rock Stadium, Miami Gardens, FL. This offers a unique and stimulating work environment, surrounded by the infrastructure of a major sports venue.

Workspace Context:

• Collaborative Space: Expect a collaborative departmental setting where team members work closely on projects, share ideas, and provide feedback.

• Technology-Rich: Access to industry-standard design software and hardware, likely including high-performance workstations and relevant peripherals.

• Dynamic Atmosphere: The environment is likely energetic and fast-paced, especially during peak seasons, game days, or leading up to major events.

Work Schedule:

• Standard full-time hours (approx. 40/week) are expected, but flexibility is crucial.

• The ability and willingness to work evenings, weekends, and holidays are essential, particularly during event cycles, game days, and critical campaign launches, to meet project deadlines and support organizational needs.

📝 Enhancement Note: The on-site requirement is significant. Candidates must be comfortable with the commute to Miami Gardens and the dynamic, sometimes unpredictable, schedule inherent to the sports and entertainment industry. This environment fosters strong team cohesion through shared experiences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by HR and the hiring manager to assess qualifications and creative fit.

• Portfolio Review & Interview: A more in-depth discussion focusing on your portfolio. Be prepared to walk through specific projects, discuss your design process, creative rationale, and how you handled challenges.

• Skills Assessment/Creative Challenge: You may be given a small design task or case study related to the organization's brands or marketing needs to assess your conceptual thinking, design skills, and ability to work within brand guidelines.

• Team/Stakeholder Interviews: Meetings with the Creative Director, Art Director, and potentially other key stakeholders (e.g., marketing managers) to evaluate collaboration skills, cultural fit, and understanding of business objectives.

• Final Interview: Potentially with a senior leader within the marketing or creative department.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Prioritize digital marketing assets (email, paid social, web) that align with the job description.

• Tell a Story: For each project, explain the brief, your role, the challenges, your creative process, the solutions, and the (ideally measurable) outcomes.

• Highlight Digital Expertise: Emphasize projects demonstrating proficiency in HubSpot, accessibility, and various digital ad formats.

• Brand Versatility: Include examples that show your ability to adapt to different brand voices and styles, especially if you have experience with sports or entertainment brands.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A link to a professional online portfolio is essential.

Challenge Preparation:

• Understand the Brands: Familiarize yourself thoroughly with the Miami Dolphins, F1 Miami GP, and Miami Open brands – their visual identities, recent campaigns, and target audiences.

• Think Digitally: Be prepared for challenges that require thinking about digital channels, user experience, and conversion optimization.

• HubSpot Familiarity: If you have HubSpot experience, be ready to discuss it. If not, research its capabilities for email and landing page design.

• Concise Communication: Practice articulating your design decisions clearly and concisely, focusing on how your work supports business goals.

📝 Enhancement Note: The emphasis on a "creative book/portfolio" is paramount. Candidates should treat this as the primary tool for showcasing their qualifications and should spend significant time ensuring it is polished, relevant, and effectively communicates their skills and experience in digital design for marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for layout design, particularly for any print-adjacent marketing materials or detailed web/email layouts.
  • Adobe Illustrator: Critical for vector graphics, logos, icons, and illustrations used across digital platforms.
  • Adobe Photoshop: Fundamental for image editing, manipulation, and creating raster-based digital assets for web, social, and ads.

• Adobe Lightroom: Likely used for photo management and basic editing, especially if working with event photography.

• Microsoft Office Suite: Proficiency in Outlook for communication and potentially Word/PowerPoint for internal documentation or presentations.

Analytics & Reporting:

CRM & Automation:

• HubSpot: This is a highly preferred tool for designing and building emails and landing pages. Experience with its visual editor, template building, and campaign management features is a significant advantage. The ability to integrate design assets seamlessly into HubSpot workflows is key.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The standout requirement here is HubSpot. Candidates who can confidently demonstrate their ability to design within and for a marketing automation platform will have a distinct advantage, bridging the gap between pure design and marketing operations execution.

👥 Team Culture & Values

Operations Values:

• Excellence & Innovation: A drive to produce high-quality, impactful creative work that pushes boundaries while maintaining brand integrity.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Passion for Sports & Entertainment: A genuine enthusiasm for the brands and the industry, contributing to a vibrant and engaging work environment.

• Adaptability & Agility: The ability to respond quickly to changing priorities, feedback, and market trends in a dynamic industry.

• Results-Oriented: Understanding that design contributes directly to business outcomes, with a focus on performance and effectiveness.

Collaboration Style:

• Cross-Functional Integration: Close partnerships with marketing, digital media, partnership management, and event teams to ensure creative aligns with overall strategy.

• Feedback-Driven: A culture that encourages constructive feedback as a means of improving creative output and fostering professional growth.

• Shared Ownership: A sense that all team members are invested in the success of the brands and the campaigns they support.

📝 Enhancement Note: The culture likely mirrors the fast-paced, high-energy environment of professional sports. Candidates should be prepared for a team that is passionate about their work and the brands they represent, with a strong emphasis on collaboration and delivering results under pressure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Effectively designing for multiple distinct brands (Dolphins, F1, Stadium, Open) while ensuring each has a unique visual identity and staying fresh.

• Meeting Tight Deadlines: The cyclical nature of sports seasons and event planning demands efficient workflow and the ability to produce high-quality work under pressure.

• Adapting to Rapidly Evolving Digital Trends: Staying current with new social media platforms, ad formats, and design technologies.

• Integrating Partner Requirements: Creatively incorporating sponsor logos and messaging without compromising the integrity of the brand's visual identity.

Learning & Development Opportunities:

• Specialized Digital Marketing Skills: Deepen expertise in email marketing automation (HubSpot), paid social creative best practices, and mobile app design.

• Brand Management: Gain experience managing creative assets for a portfolio of high-profile, globally recognized brands.

• Industry Exposure: Work on campaigns for major sporting events and a professional sports team, providing unique portfolio pieces and industry connections.

• Cross-Functional Understanding: Develop a broader understanding of marketing strategy, partnership management, and event production through collaboration.

• Potential for Advancement: Opportunities to move into senior design roles, art direction, or related marketing functions within the organization.

📝 Enhancement Note: The primary growth opportunity lies in becoming a specialist in digital marketing design within the high-stakes sports and entertainment industry. Mastering platforms like HubSpot and demonstrating how design drives measurable results will be key to career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a paid social media ad campaign from brief to final delivery. How do you ensure it aligns with campaign objectives and brand guidelines?"

• "Walk us through a complex email marketing campaign you designed. What platform did you use, what were the key design considerations, and what were the results?"

• "How do you approach balancing creative innovation with strict brand consistency, especially when working across multiple high-profile brands like ours?"

Company & Culture Questions:

• "What interests you specifically about designing for the Miami Dolphins, Hard Rock Stadium, or major events like F1 and the Miami Open?"

• "How do you stay updated on the latest design trends and digital marketing best practices relevant to the sports and entertainment industry?"

• "Describe your experience working in a fast-paced, deadline-driven environment. How do you prioritize and manage multiple projects?"

Portfolio Presentation Strategy:

• Highlight Digital Impact: For each project, emphasize how your design contributed to marketing goals (e.g., increased click-through rates, engagement, conversions, brand awareness).

• Showcase Process: Be ready to detail your conceptualization, design iteration, and problem-solving process for key projects.

• HubSpot Experience: If you have it, be prepared to discuss specific examples of emails or landing pages you built in HubSpot. If not, discuss your understanding of such platforms.

• Brand Adaptability: Demonstrate your ability to work within various brand guidelines, showcasing projects for different clients or internal initiatives.

• Conciseness and Clarity: Present your work efficiently, focusing on the most impactful pieces and clearly articulating your role and contributions.

📝 Enhancement Note: Candidates should prepare to discuss their work not just from an aesthetic perspective, but also from a strategic and performance-driven one. Demonstrating an understanding of how design drives business outcomes is crucial for this role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Paycor recruiting link.

• Curate Your Portfolio: Ensure your online portfolio prominently features your strongest digital design work, including examples of email campaigns, paid social ads, web banners, and landing pages. Tailor its presentation to highlight your experience with marketing automation platforms like HubSpot if applicable.

• Optimize Your Resume: Highlight your 3+ years of professional graphic design experience, emphasizing digital-first projects, proficiency in Adobe Creative Suite, and any experience with sports/entertainment brands or marketing automation tools. Quantify achievements where possible.

• Prepare Your Portfolio Walkthrough: Be ready to verbally present 2-3 key projects from your portfolio during an interview, detailing your creative process, challenges, solutions, and the impact of your designs.

• Research the Brands: Thoroughly familiarize yourself with the Miami Dolphins, F1 Miami GP, Hard Rock Stadium, and Miami Open brands. Understand their current marketing efforts, visual identities, and target audiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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