Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Giga

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: April 25, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead and own the visual identity and brand system for an engineer-first AI company, ensuring consistency across all touchpoints.

• Drive creative execution for high-impact moments including product launches, industry events, and recurring marketing campaigns.

• Develop and maintain comprehensive brand guidelines and assets that empower non-designers to produce on-brand materials independently.

• Provide essential design support for sales, recruiting, and internal communications, elevating the company's professional image.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities heavily lean into building scalable design systems and providing operational design support, indicating a strong connection to Marketing Operations and the need for a designer who can think systematically and enable others.

📈 Primary Responsibilities

• Launch & Campaign Creative (50%): Develop compelling visual assets for product launches, conferences, industry events, and ongoing web and social media campaigns. This includes creating polished hero visuals and a system of derivative assets for various platforms (social, web, sales decks, partner materials).

• Brand System & Guidelines (35%): Establish and maintain a robust brand system encompassing components, typography, color palettes, illustration styles, and photography direction. Create clear guidelines and a "do-not-do" list to ensure brand integrity and usability by non-designers.

• Cross-functional Design Support (15%): Create essential design collateral for sales decks, recruiting materials, executive keynote presentations, and internal announcements, ensuring a professional and consistent brand representation.

• Quality Control: Ensure all shipped creative assets adhere to brand standards and quality expectations, with a focus on shipping polished work efficiently.

• System Scalability: Design a brand system that is usable and scalable, allowing marketing, sales, and recruiting teams to produce on-brand content with minimal designer intervention.

📝 Enhancement Note: The breakdown of responsibilities emphasizes a proactive, system-building approach rather than ad-hoc design requests, aligning with operations best practices for efficiency and scalability.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 2-5 years of experience in brand design, with a proven track record of building and scaling brand systems, ideally within an in-house or agency setting for technology companies.

Required Skills:

• Brand System Development: Proven ability to create and manage comprehensive brand systems and style guides that are easily adopted by non-designers.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and component-based system development.

• Campaign Creative Execution: Demonstrated experience designing visual assets for product launches, marketing campaigns, and events.

• Visual Design Fundamentals: Strong command of typography, color theory, layout, and composition.

• Cross-functional Collaboration: Ability to work effectively with marketing, sales, recruiting, and engineering teams.

• Design for Business: Understanding that design decisions are tied to business objectives and impact.

• Agile Design Practices: Ability to deliver high-quality creative work on a rapid cadence (days, not weeks).

Preferred Skills:

• AI Tool Integration: Experience utilizing AI image and video generation tools to enhance creative workflows.

• Motion Design: Basic to intermediate skills in motion graphics for dynamic visual content.

• Diverse Design Background: Portfolio showcasing range across editorial, industrial, and technical design aesthetics.

• Brand Identity Definition: Experience defining brand voice and visual direction beyond just logos and colors.

• Illustration & Photography Direction: Ability to establish and guide illustration styles and photography direction.

📝 Enhancement Note: The emphasis on "engineer-first AI company" and "design is inherently tied to the business, not user delight" requires a designer who can translate complex technical concepts into clear, compelling visuals aligned with business goals, a key skill in operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Case Study: Showcase a project where you built or significantly contributed to a scalable brand system. Detail the components, guidelines, and how non-designers successfully utilized it.

• Launch/Campaign Creative Examples: Include examples of visual work for product launches or marketing campaigns, demonstrating your ability to create impactful creative on a tight deadline.

• Range of Work: Present a diverse portfolio that highlights your ability to adapt to different design styles, including editorial, industrial, and technical aesthetics.

• Problem/Solution Focus: For at least one project, clearly articulate the design challenge, your process, the solutions you implemented, and the quantifiable impact or outcome.

Process Documentation:

• System Design Process: Outline your methodology for creating and documenting design systems, including how you define components, establish rules, and ensure maintainability.

• Campaign Workflow: Describe your process for taking a campaign concept from brief to final delivery, including collaboration points and quality assurance steps.

• Cross-functional Support Process: Explain how you manage design requests from other departments, prioritize tasks, and ensure brand consistency across diverse collateral types.

📝 Enhancement Note: The prompt specifically asks for a portfolio project to be annotated with what was intentionally rejected and why. This indicates a need for a strategic and discerning design approach, crucial for operations roles focused on efficiency and resource optimization.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Brand Designer with 2-5 years of experience in San Francisco, California, the estimated salary range is $90,000 - $130,000 annually. This estimate accounts for the high cost of living in the Bay Area, the specialized skills in AI tools and brand system development, and the role's direct impact on Giga's market presence and enterprise client engagement.

Benefits:

• Catered lunch daily + dinner stipend

• $150/month wellness benefit (gym, fitness classes, mental health)

• Comprehensive Medical, Dental, and Vision coverage

• 401(k) plan

• Generous Paid Parental Leave (12 weeks maternal, 6 weeks paternal)

• Commuter benefits

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility to meet project deadlines and campaign cadences.

📝 Enhancement Note: The salary range is an estimate based on common compensation practices for similar roles in the San Francisco Bay Area, considering the company's Series A funding and the specialized nature of AI and enterprise software design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), specifically focusing on Voice AI and Enterprise Automation solutions for customer experience. Giga is disrupting traditional customer support with real-time AI agents.

Company Size: Giga has recently raised a $61M Series A, indicating significant growth and a dynamic, fast-paced startup environment. The team is likely composed of highly skilled engineers, product managers, and go-to-market professionals.

Founded: While the founding date isn't specified, the recent Series A funding suggests it's a relatively young but rapidly scaling company.

Team Structure:

• The Brand Designer will likely be a key member of the marketing or GTM team, reporting to a Marketing Lead or Head of Marketing.

• Close collaboration with Product, Engineering, Sales, and Recruiting teams is expected, as the role supports various internal and external initiatives.

Methodology:

• Data-Driven Creativity: While design-focused, the role requires understanding how visuals impact business metrics (e.g., conversion rates for campaigns, perception of professionalism in sales decks).

• Systematic Approach: Emphasis on building scalable systems and clear guidelines to enable efficient, on-brand output across the organization.

• Fast-Paced Iteration: Ability to work quickly, deliver on cadence, and iterate based on feedback and business needs.

Company Website: https://gigaml.com/

📝 Enhancement Note: The description highlights an "engineer-first AI company" and mentions Fortune 500 customers and regulated environments. This suggests a culture that values technical rigor, data accuracy, and a professional, compliant approach to design, even in a startup setting.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). The responsibilities indicate a significant level of ownership and strategic input, moving beyond execution to system building and enablement. This is an opportunity to shape the visual identity of a rapidly growing AI company.

Reporting Structure: The Brand Designer will likely report to a Marketing Manager or Director. They will collaborate extensively with Product Marketing, Demand Generation, Sales Enablement, and potentially HR/Recruiting.

Operations Impact: The Brand Designer's work directly impacts Giga's market perception, customer acquisition, and enterprise sales cycles. High-quality, consistent branding builds trust, communicates professionalism, and differentiates Giga in a competitive AI landscape. The ability to empower non-designers through robust systems amplifies the design team's impact across the entire organization.

Growth Opportunities:

• System Ownership & Evolution: Deepen expertise in building and managing scalable design systems, becoming the go-to authority on Giga's visual identity.

• Strategic Design Leadership: Potentially grow into a Senior Brand Designer or Art Director role, leading design strategy for key initiatives and mentoring junior designers as the team expands.

• Broader GTM Contribution: Develop a deeper understanding of GTM strategies, campaign performance, and how design contributes to revenue generation, potentially opening doors to integrated marketing or brand management roles.

• AI & Technology Integration: Gain specialized experience in applying design principles and tools within the cutting-edge AI and enterprise software domain.

📝 Enhancement Note: The role's focus on building systems for non-designers positions the Brand Designer as a critical enabler of GTM efficiency, a key aspect of operations. Growth here could involve scaling these systems or leading design efforts for more complex GTM initiatives.

🌐 Work Environment

Office Type: This is an on-site role located in San Francisco, specifically in the Dogpatch neighborhood. The environment is likely a modern office space designed to foster collaboration and innovation, common in tech startups.

Office Location(s): San Francisco, California (Dogpatch neighborhood). This location offers access to a vibrant tech ecosystem.

Workspace Context:

• Collaborative Atmosphere: Expect a dynamic, fast-paced environment where close collaboration with marketing, product, and engineering teams is essential.

• Tools & Technology: Access to industry-standard design software (Figma) and potentially emerging AI tools for creative production.

• Impactful Work: The opportunity to contribute significantly to the visual identity and brand presence of a well-funded, high-growth AI company.

Work Schedule: The role is full-time, with an expectation of 40 hours per week. While core hours will apply, the nature of product launches and campaigns may require flexibility to meet deadlines. The on-site requirement fosters in-person collaboration and team cohesion.

📝 Enhancement Note: The on-site requirement in a specific neighborhood like Dogpatch suggests a company culture that values in-person collaboration and team building, which can be beneficial for operational alignment and rapid problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and fit.

• Portfolio Presentation: Candidates will likely present their portfolio, focusing on key projects that demonstrate brand system building, campaign creative, and cross-functional support capabilities. Expect to discuss your design process, rationale, and impact.

• Skills Assessment/Challenge: A design exercise or case study, potentially focusing on creating on-brand assets for a specific scenario or developing a component for a design system. This will test practical skills and strategic thinking.

• Team/Cross-functional Interviews: Meetings with potential collaborators from marketing, product, or engineering to assess cultural fit, communication style, and ability to work within a team.

• Founder/Leadership Interview: Final discussion to assess overall fit, strategic alignment, and enthusiasm for Giga's mission.

Portfolio Review Tips:

• Highlight System Thinking: Clearly showcase projects where you built or scaled a design system. Explain the process, the components, and how it enabled others.

• Annotate Your Rejections: As requested, specifically call out design decisions you intentionally rejected for a project and explain the strategic reasoning behind those choices (e.g., "rejected SaaS-pastel for a more sophisticated, enterprise-appropriate palette").

• Demonstrate Speed & Quality: Include examples of work delivered quickly for launches or campaigns, showcasing your ability to balance pace with quality.

• Showcase Cross-functional Impact: Include examples of sales decks, internal collateral, or other materials that demonstrate your ability to support diverse business needs.

• Articulate Business Alignment: Explain how your design choices support Giga's business goals, target audience (Fortune 500 enterprises), and technical product.

Challenge Preparation:

• Understand Giga's Brand: Research Giga's current brand presence, target audience, and competitive landscape.

• Focus on System Scalability: If given a system-building challenge, think about modularity, reusability, and ease of use for non-designers.

• Practice Articulating Rationale: Be prepared to clearly explain the "why" behind every design decision, linking it to brand strategy and business objectives.

📝 Enhancement Note: The specific request for annotation on rejected elements is a critical instruction. It signals that Giga values strategic decision-making and a critical understanding of design trends, not just aesthetic execution. This is a key differentiator for operations-minded candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI, UX, brand systems, and asset creation. Advanced proficiency is expected.

• AI Image & Video Tools: Familiarity and practical application of AI tools (e.g., Midjourney, DALL-E, RunwayML) for generating creative assets and exploring visual concepts.

• Adobe Creative Suite (Optional but beneficial): Photoshop, Illustrator, After Effects for specific tasks or advanced editing.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but awareness of how brand assets are used within CRM or marketing automation platforms for campaign deployment might be helpful.

📝 Enhancement Note: Proficiency in Figma and AI tools is explicitly mentioned. The ability to integrate AI into a design workflow efficiently is a key operational advantage for this role, enabling faster creative output.

👥 Team Culture & Values

Operations Values:

• Systematic Excellence: A commitment to building robust, scalable systems and processes that ensure consistency and efficiency across the organization.

• Impact-Driven Design: Valuing design that directly contributes to business objectives, such as customer acquisition, brand perception, and sales enablement.

• Engineer-First Mindset: Appreciating technical rigor, data accuracy, and clear communication, even in creative roles.

• Autonomy & Ownership: Encouraging individuals to take ownership of their work, drive initiatives, and make significant contributions.

• Pragmatism: A focus on shipping functional, high-quality work that meets immediate business needs, rather than getting lost in perfectionism.

Collaboration Style:

• Cross-functional Integration: A strong emphasis on working closely with marketing, product, sales, and engineering teams to ensure unified messaging and brand representation.

• Clear Communication: Expect direct, concise communication, valuing transparency and efficient information exchange.

• Feedback Loops: Openness to constructive feedback and a willingness to iterate based on input from various stakeholders.

📝 Enhancement Note: The "engineer-first AI company" and "design is inherently tied to the business" points suggest a culture that prioritizes functional impact and technical understanding over purely aesthetic considerations. This aligns with operations principles of efficiency and measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality creative assets for frequent launches and campaigns while maintaining brand integrity.

• Empowering Non-Designers: Creating a design system and guidelines so intuitive and comprehensive that non-designers can effectively use them without constant designer oversight.

• Defining a Unique AI Brand: Establishing a distinct visual identity for an AI company in a crowded tech space, avoiding generic "techy" or "SaaS-pastel" aesthetics.

• Translating Technical Concepts: Visually communicating complex AI technology and its enterprise applications in an accessible and compelling manner.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Deepen expertise in leveraging AI for design creation, becoming a specialist in this emerging field.

• Brand System Architecture: Develop advanced skills in designing and scaling complex design systems for enterprise use.

• GTM Strategy Insight: Gain a deeper understanding of how brand design directly supports Go-To-Market strategies, product launches, and sales enablement.

• Industry Exposure: Work with Fortune 500 clients and contribute to a company at the forefront of Voice AI, gaining valuable industry knowledge.

📝 Enhancement Note: The challenge of "empowering non-designers" is a direct operational challenge. Success in this area demonstrates strong process-building and knowledge-transfer skills, highly valued in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you built a brand system from the ground up. What were the key components, and how did you ensure its adoption by non-designers?" (Focus on process, scalability, and enablement).

• "How do you approach designing for an 'engineer-first' company? How do you balance technical accuracy with aesthetic appeal and business objectives?" (Highlight your understanding of Giga's context and business-driven design).

• "Walk me through a product launch or campaign you designed. What was your process, what challenges did you face, and what was the outcome?" (Emphasize speed, quality, and impact).

Company & Culture Questions:

• "Why Giga? What excites you about our mission and our approach to AI?" (Show genuine interest and research).

• "How do you handle constructive feedback from non-designers on your work?" (Assess collaboration and communication skills).

• "What are your thoughts on the current state of AI in design?" (Gauge your forward-thinking and adaptability).

Portfolio Presentation Strategy:

• Annotate and Explain: For each project, clearly explain the brief, your process, the strategic decisions made (including what was rejected and why), and the results.

• Focus on Systems: Dedicate significant time to showcasing your brand system work, detailing its construction and impact.

• Demonstrate Efficiency: Highlight projects completed on tight deadlines and explain how you managed your workflow.

• Connect to Giga: Frame your experience and examples in a way that directly relates to Giga's needs, target audience, and industry.

📝 Enhancement Note: The interview preparation emphasizes strategic thinking, process, and business impact, aligning with the operational nature of this role. Be ready to discuss not just what you designed, but why and how it drove business value.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your portfolio link along with your resume.

• Portfolio Annotation: Crucially, select one project within your portfolio and annotate it to explain what you intentionally rejected and the strategic reasoning behind those decisions. This is a key differentiator.

• Resume Optimization: Tailor your resume to highlight experience in building brand systems, delivering campaign creative on cadence, working with cross-functional teams, and proficiency in Figma and AI tools. Quantify achievements where possible.

• Company Research: Thoroughly research Giga, its product, target market (Fortune 500 enterprises), recent funding, and competitive landscape. Understand their "engineer-first AI company" identity.

• Prepare for Design Challenge: Anticipate a design exercise that may involve creating on-brand assets or contributing to a system, and be ready to articulate your strategic thought process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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