Graphic Designer with UX/UI & Motion (Responso)

📍 Job Overview

Job Title: Graphic Designer with UX/UI & Motion (Responso)

Company: Base.com

Location: Poznań, Greater Poland Voivodeship, Poland

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping the visual identity and user experience of the Responso platform, a customer service solution for E-commerce.

• The Graphic Designer will be responsible for creating a wide array of marketing collateral, from digital ads and social media content to landing pages and presentations.

• A significant focus will be placed on UX/UI design, encompassing the optimization of product interfaces and onboarding materials to enhance user engagement and satisfaction.

• The position requires proficiency in motion graphics, contributing to video productions and tutorials through animations and editing.

• This role demands close collaboration with marketing, product, and development teams to ensure cohesive and effective project execution across all touchpoints.

📝 Enhancement Note: While the original title suggests a primary focus on graphic design, the detailed responsibilities and required skills strongly indicate a hybrid role blending graphic design with significant UX/UI and motion graphics responsibilities, positioning it within the broader Creative Operations or Marketing Operations function, especially given its application in marketing and product development for a SaaS platform. The description emphasizes "digital first" and "user-centered design," aligning with modern operations and product development needs.

📈 Primary Responsibilities

• Develop and design high-impact visual assets for marketing campaigns, including landing pages, digital advertisements, social media graphics, email marketing content, and corporate presentations.

• Design and optimize user interfaces (UI) for the Responso product and onboarding flows, ensuring a seamless and intuitive user experience (UX).

• Contribute to the establishment and evolution of a consistent and compelling visual brand identity for Responso across all platforms and materials.

• Collaborate on video production by creating graphics, animations, and assisting with editing for marketing tutorials and promotional content.

• Work cross-functionally with content creators, product managers, and developers to execute integrated marketing and product development projects.

• Prepare and export final design assets optimized for various deployment channels, including web, mobile, and print.

• Conduct UX analysis, leveraging user feedback and data to propose and implement design improvements that enhance user satisfaction and platform usability.

• Create strong key visuals and develop cohesive graphic concepts that align with Responso's brand strategy and can be adapted across all online formats.

• Design and prepare offline materials, including Point of Sale (POS) elements and exhibition stand visualizations, for potential trade shows or physical marketing initiatives.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on "digital first" design and "user-centered design," which are critical for a SaaS platform in the e-commerce space. The inclusion of "UX analysis" and "proposing improvements based on data and user feedback" indicates a data-driven approach to design operations, moving beyond purely aesthetic contributions to impactful user experience optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communication, HCI (Human-Computer Interaction), or a related field is highly beneficial. Demonstrated practical experience and a strong portfolio will be prioritized over formal education.

Experience: Minimum of 2-3 years of professional experience in a designer role, with a proven track record in both graphic design and UX/UI design.

Required Skills:

• Minimum 2-3 years of experience as a graphic designer with significant UX/UI responsibilities.

• Impressive portfolio showcasing expertise in designing:

  • Advertising banners
  • Email marketing messages
  • Social media graphics
  • Logos
  • Product/interface designs (UX/UI)
  • Infographics, presentations, and print projects are also highly valued.

• Expert proficiency in Figma, which is the primary design tool.

• Strong understanding of social media platform specifics (Facebook, Instagram, LinkedIn) for marketing graphic design.

• Practical experience in designing and optimizing digital advertisements for Facebook Ads and Google Ads, with an awareness of platform requirement changes.

• Ability to create compelling key visuals and develop cohesive graphic concepts for all online formats (digital-first approach).

• Proficient in Adobe Creative Suite (Illustrator, Photoshop).

• Good knowledge of Adobe After Effects for motion graphics.

• Ability to design and create short marketing animations (motion graphics) for video ads, animated banners, and social media content.

• Demonstrated understanding of UX principles, accessibility standards, and user-centered design methodologies.

• Proactive problem-solving skills to identify visual and product issues and propose innovative, effective solutions.

• Strong organizational skills and the ability to manage multiple projects simultaneously in a dynamic environment.

• Experience in designing and preparing materials for print (DTP), including Point of Sale (POS) elements.

Preferred Skills:

• Experience in designing for SaaS products.

• Basic knowledge of HTML/CSS.

• Experience in creating animations and micro-interactions.

• Experience conducting UX research (user interviews, usability testing).

• Experience working with design systems.

• Familiarity with tools like CapCut, HeyGen.

• Practical knowledge and openness to utilizing AI tools in the design process (e.g., for rapid asset creation, illustration, photo editing, or UX/UI support).

📝 Enhancement Note: The emphasis on Figma as the "primary tool" and "expert proficiency" is a critical requirement for operations efficiency. The inclusion of "AI tools" in the preferred skills signals a forward-thinking approach to design operations, suggesting opportunities for automation and enhanced creative workflows. The "digital-first" and "user-centered design" mandates are core to modern product and marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UX/UI Impact: Showcase projects where design decisions directly led to measurable improvements in user engagement, conversion rates, or task completion times. Quantify results where possible.

• Brand Consistency: Present examples of how you've maintained or developed a strong, cohesive brand identity across various digital and print touchpoints. This demonstrates an understanding of brand operations.

• Cross-Channel Design: Include a range of projects that illustrate your ability to design for different platforms and formats (web, social media, email, motion graphics, print), showcasing adaptability in design operations.

• Tool Proficiency: Highlight projects created using Figma and Adobe Creative Suite, demonstrating your practical application of these core design operations tools.

• Problem-Solution Focus: For each project, clearly articulate the problem you were trying to solve, your design process, and the final solution, emphasizing efficiency and user-centricity.

Process Documentation:

• Workflow Design: Be prepared to discuss your design workflow, from initial concept and research through to final asset delivery and iteration. Detail how you manage project timelines and stakeholder feedback.

• System Integration: Explain how you ensure design assets integrate seamlessly with development and marketing platforms, considering technical constraints and implementation best practices.

• Performance Measurement: Discuss how you approach measuring the effectiveness of your designs, particularly for marketing campaigns and user interface improvements, and how you use data to inform future design decisions.

📝 Enhancement Note: For a role blending graphic and UX/UI design, a portfolio is paramount. The emphasis should be on demonstrating the impact of design on business objectives (conversions, engagement) and user satisfaction, not just aesthetics. The "process documentation" aspect should reflect an understanding of design as an operational function, involving workflows, tool integration, and performance analysis.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Poznań, Poland), and the specialized skill set (Graphic Design, UX/UI, Motion Graphics), a competitive salary range for a fully remote role in Poland would typically fall between PLN 7,000 to PLN 11,000 gross per month for an employment contract (umowa o pracę). For a B2B contract, this could be higher, potentially PLN 10,000 to PLN 16,000 net per month, depending on VAT and other business factors.

Benefits:

• Fully Remote Work: Complete flexibility to work from any location.

• Employment Flexibility: Choice between an employment contract (umowa o pracę) or a B2B contract.

• Impactful Product Contribution: Opportunity to directly influence the visual appeal and user experience of a widely used E-commerce customer service platform.

• Collaborative Team Environment: Work alongside an open and experienced marketing team, fostering knowledge sharing and professional growth.

• Essential Work Tools: Provision of necessary work tools and equipment to perform job duties effectively.

• Comprehensive Health and Insurance: Access to medical care and life insurance.

Working Hours: The standard working hours are expected to be around 40 hours per week, with flexibility inherent in a fully remote role. The focus will be on achieving project milestones and delivering high-quality work, rather than strict adherence to office hours.

📝 Enhancement Note: Salary ranges for Poland were researched using Polish job boards (e.g., Pracuj.pl, JustJoinIT) and international salary aggregators, considering the mid-level experience and the specialized skill set required for this hybrid design role. The distinction between "umowa o pracę" (employment contract) and "B2B" (business-to-business) is crucial in the Polish market.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the E-commerce Technology and SaaS (Software as a Service) sector, specifically focusing on customer service platforms designed to streamline online retail operations. This industry is characterized by rapid innovation, a strong emphasis on user experience, and a data-driven approach to growth.

Company Size: Base.com, as indicated by the job listing and typical growth phases for such companies, likely falls into the Small to Medium-sized Enterprise (SME) category, potentially with 50-250 employees. This size often allows for a dynamic work environment where individuals can have a significant impact.

Founded: While the exact founding year isn't provided, the company is described as being in an "intensive scaling phase" and "expanding into foreign markets." This suggests a relatively young but rapidly growing organization, likely founded within the last 5-10 years, with a focus on agile development and market penetration.

Team Structure:

• The Graphic Designer will be part of the marketing team, which is experiencing growth. This team likely includes roles such as content creators, digital marketing specialists, and potentially other designers.

• There will be close collaboration with the product team and development team, indicating a cross-functional structure where design is integrated into the product lifecycle.

Methodology:

• Data-Driven Design: The role emphasizes analyzing UX data and user feedback to drive design improvements, reflecting a common methodology in SaaS product development.

• Agile Collaboration: Working with product and development teams suggests an agile or hybrid agile approach, requiring flexible workflows and iterative design processes.

• Brand Consistency: A core aspect will be maintaining and developing a unified visual system, crucial for brand operations and marketing effectiveness.

Company Website: https://base.com/

📝 Enhancement Note: Inferring company size and founding period is based on the "intensive scaling phase" and "international expansion" mentioned. The industry context is derived from the product description (customer service platform for E-commerce). The team structure and methodology are inferred from the collaborative nature of the responsibilities and the requirements for UX/UI and data-driven design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, requiring 2-3 years of experience. It's a crucial position within the marketing and creative operations function, bridging the gap between pure graphic design and user-centric product design. The role offers a solid foundation for specializing further in UX/UI design, motion graphics, or moving into a broader creative lead role.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Marketing. This provides visibility to higher-level marketing strategy and allows for direct contribution to key campaigns. Collaboration will extend to Product Managers and Developers, fostering a cross-functional understanding of product development.

Operations Impact: The designer's work will directly impact Responso's brand perception, customer acquisition through marketing materials, and customer retention through an improved user experience. Success in this role translates to tangible improvements in conversion rates, user satisfaction, and overall brand equity, demonstrating the critical operational role of design in a SaaS business.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI design, becoming a go-to specialist for product interface improvements, or focus on motion graphics and video production for advanced marketing campaigns.

• Design Leadership: As the company scales, there may be opportunities to lead design projects, mentor junior designers, or contribute to building out a dedicated design team.

• Cross-Functional Advancement: Develop a strong understanding of SaaS product development and marketing strategy, potentially transitioning into product marketing, growth marketing, or even product management roles with further experience.

• Skill Expansion: Opportunities to explore AI-driven design tools, advanced animation techniques, or contribute to building and maintaining a comprehensive design system.

📝 Enhancement Note: The career analysis is based on the stated experience level and the breadth of responsibilities. The "growth opportunities" are extrapolated from typical career paths for designers in growing SaaS companies, emphasizing specialization, leadership potential, and cross-functional movement. The "Operations Impact" section frames the design role within a business operations context, highlighting its contribution to key performance indicators.

🌐 Work Environment

Office Type: This is a fully remote position, offering complete flexibility in terms of work location. This setup is common for tech companies and SaaS providers aiming to attract a global talent pool and promote work-life balance.

Office Location(s): While the role is remote, the company is based in Poland, with a specific mention of Poznań. This might indicate a primary operational hub or a significant portion of the team being located in Poland, potentially with hybrid or in-office options for those in that region, though this specific role is 100% remote.

Workspace Context:

• Home Office: The primary workspace will be the employee's own home, requiring a reliable internet connection and a conducive environment for focused work.

• Digital Collaboration Tools: Expect to utilize a suite of digital tools for communication, project management, and design collaboration (e.g., Slack, Asana/Jira, Figma, Google Workspace).

• Virtual Team Interaction: While physical interaction is absent, opportunities for team building and social connection will likely be facilitated through virtual channels, fostering a sense of community within the remote team.

Work Schedule: The role involves a standard 40-hour work week. As a remote position, there is likely flexibility in daily scheduling, allowing individuals to manage their time effectively to meet project deadlines and personal needs, while ensuring availability for team meetings and collaborative sessions, particularly within the European time zones.

📝 Enhancement Note: The "Workspace Context" is tailored to a fully remote role, emphasizing the reliance on digital tools for collaboration and communication, which is a key aspect of remote operations. The mention of Poznań as a location, despite the role being remote, suggests a potential Polish focus for the company's operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, communication skills, and alignment with the company culture.

• Portfolio Review & Technical Interview: This is a critical stage where candidates present their portfolio. Expect to walk through specific projects, discuss design choices, explain your UX/UI process, and demonstrate your understanding of motion graphics. You may be asked to elaborate on how you've used Figma and Adobe Creative Suite.

• Skills Assessment/Challenge: A practical design challenge, potentially involving creating a specific marketing asset or optimizing a given UI element. This tests your real-world application of skills and problem-solving abilities under time constraints.

• Team/Hiring Manager Interview: A more in-depth discussion about your experience, how you collaborate with cross-functional teams, your understanding of the Responso product, and your cultural fit within the company.

• Final Interview: Potentially with a senior leader to discuss role expectations, career growth, and finalize any terms.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that best showcase your skills in graphic design, UX/UI, and motion graphics, specifically highlighting work relevant to SaaS, E-commerce, or digital marketing.

• Quantify Impact: For each project, clearly articulate the problem, your solution, your role, and, most importantly, the measurable results (e.g., increased conversion rates, improved user engagement, time saved). Use data wherever possible.

• Showcase Process: Be prepared to walk through your design process for key projects. Explain your research, ideation, prototyping, testing, and iteration stages. Highlight your use of Figma and Adobe tools.

• Tell a Story: Frame your portfolio presentation as a narrative. Explain the "why" behind your design decisions and how they align with business objectives and user needs.

• Highlight Motion Graphics: If you have strong motion graphics examples, ensure they are clearly presented and explain their purpose (e.g., explainer videos, UI animations, ad creatives).

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge. Identify the core objectives, target audience, and constraints.

• Think Like an Operations Professional: Focus on efficiency, scalability, and measurable outcomes. How can your design solution be implemented effectively and deliver tangible value?

• Practice Presentation: Rehearse presenting your work and solutions concisely and clearly. Be ready to justify your design choices and discuss potential trade-offs.

• Figma & Adobe Proficiency: Ensure you are comfortable and quick with your primary tools (Figma, Adobe Creative Suite, After Effects) as you may need to demonstrate proficiency.

📝 Enhancement Note: This section is crucial for operations roles. The emphasis on portfolio content, quantifiable results, and process explanation is key. The "Challenge Preparation" should focus on an operations mindset – efficiency, scalability, and measurable impact – rather than just creative flair.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaborative workflows. Expect to use its extensive features for layout, component creation, and interactive prototyping.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed raster graphics.
  • Illustrator: For vector graphics, logo design, icons, and scalable illustrations.
  • After Effects: For creating motion graphics, animations, video elements, and dynamic visual content.

• Other Graphic/Motion Tools: Potentially tools like Canva, Sketch, or Adobe Premiere Pro, depending on project needs and individual preferences.

Analytics & Reporting:

CRM & Automation:

• Marketing Automation Platforms: Familiarity with how design assets are deployed within email marketing or CRM systems (e.g., HubSpot, Mailchimp) is beneficial for understanding campaign workflows.

• Project Management Tools: Proficiency in tools like Asana, Jira, Trello, or Monday.com for managing design tasks, tracking project progress, and collaborating with teams.

📝 Enhancement Note: The tool stack is derived directly from the "required" and "preferred" skills. Highlighting Figma as the "primary tool" is essential. Mentioning analytics and project management tools frames the design role within a broader operational context, emphasizing efficiency and data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the end-user's needs, driving design decisions based on user research and feedback to improve the overall platform experience.

• Data-Driven Decision Making: Valuing insights derived from analytics and user behavior to inform design choices, optimize marketing campaigns, and measure the effectiveness of creative output.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional teams work together seamlessly to achieve common goals.

• Efficiency & Scalability: A focus on creating design solutions that are not only visually appealing but also efficient to implement, maintain, and scale across various platforms and campaigns.

• Continuous Improvement: Embracing a mindset of ongoing learning and iteration, constantly seeking to refine processes, explore new tools (like AI), and elevate the quality of design work.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, product, and development teams to ensure design aligns with broader business objectives and technical feasibility.

• Feedback Loops: Encouraging regular, constructive feedback sessions with peers and stakeholders to refine designs and improve project outcomes.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights with the team, contributing to a collective growth in design capabilities.

📝 Enhancement Note: The "Operations Values" are inferred from the job description's emphasis on UX, data, collaboration, and efficiency. These values are framed to resonate with an operations professional's focus on process, impact, and systematic improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating Responso's brand identity and marketing objectives into compelling visuals while also ensuring user-friendly and technically feasible product interfaces.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously across different formats (digital ads, UX/UI, motion graphics, print) while maintaining high quality and meeting deadlines.

• Adapting to Evolving Platform Requirements: Staying current with the dynamic changes in social media, digital advertising platforms, and E-commerce trends to ensure designs remain effective and compliant.

• Leveraging New Technologies: Integrating emerging tools, particularly AI in design, to enhance efficiency and creativity without compromising quality or originality.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Opportunities to deepen expertise in advanced UX/UI methodologies, complex motion graphics, or specific design systems.

• Industry Trends & Best Practices: Exposure to cutting-edge design trends, tools, and strategies through team collaboration, potential workshops, or industry resources.

• Cross-Functional Understanding: Gaining insights into product development, marketing strategy, and customer service operations within the E-commerce SaaS landscape.

• Potential for Leadership: As the company grows, opportunities may arise to take on more responsibility, lead design initiatives, or mentor junior team members.

📝 Enhancement Note: The "Challenges" are framed to highlight areas where operational thinking and strategic problem-solving are crucial. "Learning & Development" focuses on skills relevant to a designer in a growing tech company, with an eye towards career progression within operations and creative fields.

💡 Interview Preparation

Strategy Questions:

• Design Process & Methodology: "Describe your typical design process from brief to final delivery for a complex marketing campaign or a significant UI feature. How do you incorporate user feedback and data?" (Prepare to detail your workflow and how you prioritize user-centered design principles.)

• Collaboration & Stakeholder Management: "How do you collaborate with non-designers, such as product managers or developers, to ensure your designs are understood and implemented effectively? Describe a time you had to navigate conflicting feedback." (Focus on communication skills and your ability to translate design concepts for different audiences.)

• Problem-Solving & Efficiency: "Imagine you need to create a series of social media ads and a landing page for a new feature launch with a tight deadline. How would you approach this, prioritizing both visual impact and efficiency?" (Demonstrate your ability to manage time, resources, and deliver under pressure, highlighting any efficiency tools or techniques you use.)

Company & Culture Questions:

• Understanding Responso: "What excites you about Responso as a product, and how do you see your design skills contributing to its success in the E-commerce market?" (Show your research into the company and its mission.)

• Team Dynamics: "How do you prefer to receive feedback on your work, and how do you provide constructive feedback to others? Describe your ideal collaborative environment." (Align your response with the company's emphasis on open collaboration.)

• Impact Measurement: "How do you measure the success of your design work, particularly for marketing materials and UX improvements? Can you provide an example of a design that had a quantifiable positive impact?" (Be ready to discuss metrics and ROI for your design contributions.)

Portfolio Presentation Strategy:

• Highlight Key Projects: Select 3-4 projects that best represent your graphic design, UX/UI, and motion graphics skills, focusing on those most relevant to SaaS and E-commerce.

• Structure Your Narrative: For each project, clearly articulate the problem statement, your specific role and contributions, your design process, the tools used (especially Figma), and the measurable outcomes or impact.

• Demonstrate Visual Storytelling: Use your presentation slides to visually tell the story of each project. Keep text concise and let your designs speak for themselves, but be prepared to articulate your rationale verbally.

• Address AI Tools: If you have experience with AI in design, be ready to discuss how you've used it, its benefits, and any limitations you've encountered.

📝 Enhancement Note: The interview preparation focuses on questions that probe for operational thinking: process, collaboration, problem-solving, and measurable impact. The portfolio presentation strategy emphasizes clarity, structure, and quantifiable results, which are key for demonstrating value in an operations-focused role.

📌 Application Steps

To apply for this Graphic Designer with UX/UI & Motion position:

• Submit your application through the provided application link on Workable.

• Tailor Your Resume: Ensure your resume highlights experience relevant to graphic design, UX/UI, motion graphics, digital marketing, and specifically mentions proficiency with Figma, Adobe Creative Suite, and any relevant SaaS or E-commerce design experience. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 3-5 projects that showcase your skills in graphic design, UX/UI, and motion graphics. Prepare to discuss your process, the problem you solved, your solution, and the quantifiable results. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Dribbble).

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on clear explanations of your design choices, your collaboration methods, and the impact of your work. Be ready to discuss your experience with Figma and Adobe After Effects in detail.

• Research Base.com and Responso: Understand the company's mission, the Responso platform, its target audience, and its place in the E-commerce SaaS market. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---