Graphic Designer with UX/UI & Motion (Responso)

📍 Job Overview

Job Title: Graphic Designer with UX/UI & Motion (Responso)

Company: Base.com

Location: Wrocław, Lower Silesian Voivodeship, Poland

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-23T11:54:50.889

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual communication and user experience for the Responso platform, a customer service solution for E-commerce.

• Create compelling marketing assets for digital campaigns, including landing pages, advertisements, social media graphics, and presentations.

• Design and optimize product interfaces and onboarding materials, ensuring a seamless user journey and adherence to brand guidelines.

• Collaborate with cross-functional teams (content, product, development) to integrate visual elements and enhance the overall user experience.

• Develop and animate motion graphics for marketing videos, tutorials, and social media content, bringing the brand to life.

📝 Enhancement Note: This role sits at the intersection of Marketing Operations and Creative Operations, focusing on the visual execution and user experience of a SaaS product within the E-commerce sector. The emphasis on digital marketing assets and UX/UI design indicates a need for a candidate who can translate business objectives into engaging visual and interactive experiences.

📈 Primary Responsibilities

• Conceptualize and create a wide range of marketing collateral, including but not limited to: landing pages, digital advertisements (banners, social media graphics), email marketing content, and sales presentations.

• Design and refine user interfaces (UI) for the Responso platform, focusing on intuitive navigation and aesthetic appeal, alongside optimizing user experiences (UX) for onboarding flows and key user journeys.

• Contribute to the development and maintenance of a cohesive visual identity and design system for the Responso brand, ensuring consistency across all touchpoints.

• Assist in video production by creating graphics, animations, and potentially contributing to editing for marketing tutorials and product demonstrations.

• Engage in cross-functional collaboration with content creators, product managers, and software developers to ensure design initiatives align with overall product strategy and marketing goals.

• Prepare and export design assets in various formats, optimized for web, mobile, and print deployment, adhering to technical specifications.

• Conduct user experience (UX) analysis, leveraging data and user feedback to identify areas for improvement and propose actionable design solutions.

• Design and prepare offline marketing materials, including Point of Sale (POS) elements and exhibition stand visuals, for trade shows and physical marketing efforts.

📝 Enhancement Note: The responsibilities highlight a dual focus on marketing asset creation and product-centric UX/UI design. The mention of "digital first" and specific digital advertising platforms (Facebook Ads, Google Ads) underscores the importance of performance-driven design. The inclusion of DTP and POS indicates a need for a versatile designer capable of handling both digital and print production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Digital Media, Human-Computer Interaction, or a related field is highly beneficial.

Experience: Minimum of 2-3 years of professional experience as a designer, with a proven track record in both graphic design and UX/UI.

Required Skills:

• Minimum 2-3 years of experience in graphic design and UX/UI.

• Demonstrated expertise in designing advertising banners, email marketing messages, social media graphics, logos, and product/interface designs (UX/UI).

• Advanced proficiency in Figma, the primary design tool used by the team.

• Strong understanding of social media platform specifications (Facebook, Instagram, LinkedIn) for effective marketing graphic design.

• Practical experience in designing and optimizing digital advertisements for Facebook Ads and Google Ads, with an awareness of platform-specific requirements.

• Ability to create compelling key visuals and develop consistent graphic concepts for all online formats (digital-first approach).

• Proficient in Adobe Creative Suite (Illustrator, Photoshop).

• Solid working knowledge of Adobe After Effects for motion graphics creation.

• Experience in designing and producing short marketing animations (motion graphics) for video ads, animated banners, and social media content.

• A portfolio showcasing both graphic design work and product/interface design projects.

• Solid understanding of UX principles, accessibility standards, and user-centered design methodologies.

• Ability to proactively identify visual and product-related challenges and propose innovative, effective solutions.

• Excellent organizational skills and the ability to manage multiple projects concurrently in a fast-paced environment.

• Experience in designing and preparing offline materials for print (DTP), including Point of Sale (POS) elements and trade show booth visualizations.

Preferred Skills:

• Previous experience designing for SaaS products.

• Basic understanding of HTML/CSS.

• Experience in creating animations and micro-interactions.

• Familiarity with conducting UX research (user interviews, usability testing).

• Experience working with design systems.

• Knowledge of tools like CapCut, HeyGen.

• Practical experience and openness to utilizing AI tools in the design process (e.g., for rapid asset generation, illustration, photo editing, or UX/UI assistance).

📝 Enhancement Note: The requirement for a "communicative level of English" suggests that while Polish is the primary language of the job description and likely daily operations, international collaboration or client interaction will necessitate English proficiency. The strong emphasis on Figma and Adobe Creative Suite indicates the core toolset, while After Effects proficiency is crucial for the motion graphics aspect. The AI tools preference points towards a forward-thinking design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, including digital advertisements, social media graphics, email marketing assets, and logos.

• Present UX/UI design case studies that demonstrate your process from problem identification to solution implementation, highlighting user-centered design principles and data-driven improvements.

• Include examples of motion graphics and animations created for marketing purposes, illustrating your ability to enhance visual storytelling and engagement.

• Demonstrate your capacity to develop and maintain consistent visual branding across various platforms and formats, potentially through examples of key visuals or design system components.

Process Documentation:

• Be prepared to articulate your design process for both marketing collateral and product interfaces, detailing how you approach concept development, iteration, and final asset delivery.

• Clearly explain how you incorporate user feedback and data analytics into your design decisions to drive continuous improvement and optimize user experience.

• Showcase your workflow for preparing and exporting design assets, ensuring they meet technical specifications for various deployment channels (web, mobile, print).

• Be ready to discuss how you manage multiple design projects simultaneously, outlining your organizational strategies and time management techniques.

📝 Enhancement Note: For a creative operations role like this, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it must demonstrate a strategic approach to design, problem-solving, and process management, particularly in relation to marketing objectives and user experience. The request for DTP and POS examples indicates a need to see versatility beyond purely digital design.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-3 years minimum) and the fully remote nature within Poland, a competitive salary range for a Graphic Designer with UX/UI & Motion skills in Wrocław would typically fall between 6,000 PLN to 9,000 PLN gross per month (approximately $1,500 - $2,250 USD, subject to exchange rates). This range can be adjusted based on the candidate's specific experience, portfolio strength, and negotiation. For B2B contracts, net monthly income would be higher due to tax differences.

Benefits:

• Fully Remote Work: Flexibility to work from any location in Poland.

• Employment Type Flexibility: Choice between a standard employment contract (Umowa o pracę) or a B2B contract.

• Impactful Product Contribution: Opportunity to significantly influence the visual appeal and user perception of a widely used E-commerce customer service platform.

• Collaborative Marketing Environment: Work alongside an open and experienced marketing team.

• Work Tools & Equipment: Provision of necessary tools and hardware to perform job duties effectively.

• Comprehensive Health & Security: Medical care and life insurance coverage.

Working Hours: The standard working hours are assumed to be 40 hours per week, aligning with typical full-time employment. The fully remote nature offers flexibility in structuring the workday, though core hours for team collaboration may apply.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Poland, considering the specified experience level and the "fully remote" aspect which can sometimes command a premium or be adjusted for cost of living. The B2B option is common in Poland and offers potential tax advantages for freelancers. Benefits are typical for tech companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / E-commerce Technology. Responso operates within the SaaS (Software as a Service) sector, providing a crucial customer service platform specifically tailored for online retailers. This places them at the intersection of technology innovation and the fast-paced world of e-commerce.

Company Size: Base.com, as the parent organization, is likely a growing entity. The specific size of the Responso team is not detailed, but the mention of "intensive scaling" and "expansion into foreign markets" suggests a dynamic, possibly mid-sized to large, but rapidly growing organization.

Founded: While the founding date of Base.com is not provided, the company's current phase of scaling indicates a mature product or service that is now ready for significant growth.

Team Structure:

• The role is within the marketing team, which is expanding. This implies a growing and likely collaborative environment where new team members can contribute to shaping processes.

• Collaboration is expected with content, product, and development teams, indicating a cross-functional structure common in tech companies.

Methodology:

• Data-Driven Design: The emphasis on UX analysis and proposing improvements based on data and feedback suggests a data-informed approach to design decisions.

• Agile/Iterative Development: The mention of intensive scaling and expanding functionalities implies an agile or iterative development process, where designers will need to adapt quickly to new requirements and provide assets for ongoing feature releases.

• Digital-First Strategy: The clear directive to create "digital-first" concepts and optimize for online formats highlights a primary focus on digital channels for marketing and product delivery.

Company Website: https://base.com/ (Note: The provided URL jobs.workable.com/company/oqMFo4daABn1KgpvsTn4nt/jobs-at-base.com is for their job portal, not the primary company site. A likely primary site is base.com.)

📝 Enhancement Note: Understanding Responso's position in the E-commerce SaaS market is key. This means the designer needs to be aware of trends in online retail customer service and how visual communication can support those trends. The company's scaling phase suggests opportunities for growth but also potentially a fast-paced, demanding environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a strong emphasis on UX/UI and Motion Graphics. It requires 2-3 years of experience, indicating a candidate who has moved beyond entry-level tasks and can independently manage significant design responsibilities and collaborate effectively with other departments. The role is crucial for translating marketing objectives and product strategy into tangible visual assets and user experiences.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Marketing, working closely with Product Managers, Content Specialists, and Development Teams. This cross-functional reporting and collaboration structure is typical in tech companies and offers exposure to various aspects of the business.

Operations Impact: The designer's impact is direct and significant. By creating compelling marketing materials, they will drive lead generation and brand awareness. By optimizing UX/UI, they will improve user satisfaction, retention, and conversion rates for the Responso platform. Their work directly influences the perceived quality and usability of the product and brand.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design, motion graphics, or specific marketing channels (e.g., performance marketing design).

• Leadership Potential: As the marketing team grows, there may be opportunities to move into a Senior Designer role, mentor junior designers, or lead specific design projects.

• Cross-Functional Learning: Gain deeper insights into product development, content strategy, and marketing analytics through close collaboration, potentially leading to broader GTM (Go-To-Market) operations understanding.

• AI Tool Integration: Become an early adopter and expert in leveraging AI tools for design efficiency and innovation, a rapidly growing area in the creative field.

📝 Enhancement Note: The "operations" aspect here relates to the operational function of design within a company – how it supports marketing, product development, and overall business goals. The growth potential is tied to both deepening creative skills and expanding into broader operational or leadership roles within the marketing and GTM functions.

🌐 Work Environment

Office Type: The role is explicitly advertised as 100% remote. This means there is no physical office requirement for this position, offering maximum flexibility.

Office Location(s): While the job is advertised for Wrocław, Poland, the "100% remote" designation means the candidate can work from anywhere within Poland. This allows for geographical flexibility within the country.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office setup to perform their duties effectively. The company will provide necessary tools and equipment.

• Digital Collaboration Tools: The remote nature necessitates heavy reliance on digital collaboration platforms for communication, project management, and asset sharing (e.g., Slack, Jira, Figma, Google Workspace).

• Asynchronous Work Potential: While some real-time collaboration will occur, the remote setup often allows for more asynchronous work, requiring strong self-management and clear communication habits.

Work Schedule: Standard full-time hours (40 hours/week) are expected, but the remote nature may offer some flexibility in scheduling the workday, provided that availability for team meetings and collaboration is maintained. This flexibility can be advantageous for managing personal commitments alongside professional responsibilities.

📝 Enhancement Note: The fully remote nature is a significant aspect of the work environment. It implies a need for strong self-discipline, proactive communication, and comfort with digital collaboration tools. Candidates should be prepared to create their own productive workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio by HR or a hiring manager to assess basic qualifications and creative fit.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, detailing specific projects, their design process, problem-solving approaches, and the impact of their work. This stage will also assess proficiency in required tools like Figma and After Effects.

• Case Study/Design Challenge: A practical design exercise, either assigned beforehand or completed during the interview, to evaluate problem-solving skills, creativity, and ability to meet specific brief requirements. This might involve creating a marketing asset or proposing UX improvements.

• Team/Hiring Manager Interview: Deeper dive into experience, cultural fit, collaboration style, and understanding of Responso's market and user base. This is where questions about motivation and career aspirations will be explored.

• Final Interview (Optional): Potentially with a senior leader or founder, focusing on strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase graphic design, UX/UI, and motion graphics skills. Prioritize work that aligns with SaaS, E-commerce, or digital marketing.

• Tell a Story: For each project, clearly outline the problem statement, your role, the process you followed (including research, ideation, iteration), the tools used, and the measurable outcomes or impact.

• Highlight UX/UI Process: For UX/UI projects, explicitly detail your user research, wireframing, prototyping, user testing, and iteration phases. Use visuals to show user flows, wireframes, and final designs.

• Showcase Motion Graphics: Include video examples or GIFs of your motion design work. Explain the context, purpose, and technical approach for each animation.

• Quantify Impact: Whenever possible, include data or metrics that demonstrate the success of your designs (e.g., increased conversion rates, improved engagement, reduced bounce rates).

• Prepare for Figma & After Effects Discussion: Be ready to discuss your workflows and advanced techniques within these tools.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Clarify any ambiguities with the interviewer.

• Focus on Process: Even if time is limited, clearly articulate your thought process, assumptions, and how you would approach the problem.

• Demonstrate Brand Alignment: Show an understanding of Responso's brand and target audience in your solutions.

• Consider Scalability & Efficiency: For a SaaS product, think about how your designs can be scalable and efficient to implement.

• Practice Presentation: Be prepared to present your solution concisely and clearly within a given timeframe.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on practical skills and problem-solving. A strong, well-documented portfolio is non-negotiable. The emphasis on UX/UI and motion graphics, combined with marketing asset creation, means candidates need to demonstrate versatility and a strategic design mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, prototyping, and collaboration. Proficiency is essential.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and raster graphics creation.
  • After Effects: For motion graphics, animations, and video elements.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools might be beneficial for specific tasks or if the team uses them for certain workflows.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, or Amplitude would be beneficial for understanding user behavior and informing UX/UI design decisions.

• A/B Testing Tools: Experience with or understanding of A/B testing methodologies and tools used to measure the effectiveness of design changes.

CRM & Automation:

• Marketing Automation Platforms: While not a direct design tool, understanding how designs are implemented within platforms like HubSpot, Marketo, or Mailchimp can be advantageous.

• Project Management Tools: Proficiency in tools such as Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: The technology stack clearly indicates a focus on modern, industry-standard design and collaboration tools. Figma's prominence suggests it's the central hub for design work. The mention of AI tools in "Preferred Skills" indicates a forward-looking approach to adopting new technologies in the design workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong emphasis on understanding and serving the needs of E-commerce businesses and their customers, reflected in both product design and marketing efforts.

• Efficiency & Scalability: As a SaaS company focused on customer service for E-commerce, there's an inherent value placed on efficiency, automation, and scalable solutions, which should translate into design processes and output.

• Data-Driven Decisions: The expectation to propose improvements based on data and user feedback highlights a culture that values evidence over assumption.

• Collaboration & Openness: The description of a "collaborative marketing team" and the need to work with product and development suggests a team that values open communication and shared problem-solving.

• Innovation & Adaptability: Operating in a fast-growing market and actively scaling means the company likely values innovation and the ability to adapt to new trends and technologies, including AI tools.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with content, product, and development teams, bridging the gap between creative vision and technical implementation.

• Feedback-Oriented: The emphasis on user feedback implies a culture where constructive criticism is welcomed and used for iterative improvement, both in product design and marketing campaigns.

• Proactive Communication: In a remote environment, proactive and clear communication is essential for effective collaboration, especially when managing multiple projects and diverse stakeholders.

📝 Enhancement Note: The culture values the operational impact of design—how it contributes to business goals, user satisfaction, and brand perception. A designer who can thrive in a remote, collaborative, and data-informed environment will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Design Needs: The role requires juggling distinct responsibilities: creating high-impact marketing assets for various digital channels (social, ads, landing pages) and designing user-centric product interfaces. This demands strong multi-tasking and prioritization skills.

• Rapid Iteration in a Scaling Environment: As Responso scales and adds features, the designer will need to adapt quickly, produce assets efficiently, and integrate feedback, potentially in a fast-paced, dynamic setting.

• Maintaining Brand Consistency Across Multiple Touchpoints: Ensuring a cohesive brand identity across marketing campaigns, product interfaces, and onboarding materials requires meticulous attention to detail and a strong understanding of the brand's visual language.

• Leveraging New Technologies: Staying current with and effectively integrating emerging tools, especially AI for design, presents an ongoing challenge and opportunity for skill development.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen expertise in user research, usability testing, and complex interface design, potentially through courses or workshops.

• Motion Graphics Specialization: Further development in animation techniques, storytelling through motion, and advanced After Effects skills.

• SaaS Product Design Acumen: Gaining specialized knowledge in designing for Software as a Service products, understanding SaaS user journeys and business models.

• AI in Design Exploration: Participating in the company's exploration and adoption of AI tools in the design workflow, potentially leading to innovation and efficiency gains.

• Exposure to GTM Strategy: Working closely with marketing and product teams offers insight into Go-To-Market strategies, which can broaden career perspectives.

📝 Enhancement Note: The challenges are inherent to a growing tech company with a multifaceted design role. The growth opportunities are significant for a candidate who is eager to learn and adapt, especially in areas like AI-driven design and specialized SaaS product development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new landing page for a digital ad campaign, from brief to final asset. How do you ensure it aligns with both marketing goals and brand identity?" (Focus: Marketing asset creation, process, brand consistency)

• "Walk us through a complex UX/UI project from your portfolio. What problem were you solving, who were the users, what was your design process, and what was the outcome?" (Focus: UX/UI methodology, problem-solving, impact)

• "How would you approach creating a short animated explainer video for a new Responso feature? What tools would you use, and what key messages would you prioritize visually?" (Focus: Motion graphics, storytelling, tool proficiency)

Company & Culture Questions:

• "What interests you about Responso and our mission to improve E-commerce customer service?" (Focus: Motivation, company alignment)

• "How do you approach collaboration with non-designers, such as product managers or developers, especially in a remote setting?" (Focus: Collaboration, communication, remote work)

• "Describe a time you received critical feedback on your design. How did you handle it, and what changes did you make?" (Focus: Receptiveness to feedback, problem-solving, iteration)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your solutions (showcasing process and iterations), and the results.

• Highlight Key Skills: Ensure your presentation explicitly demonstrates your proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), and your understanding of UX/UI principles.

• Showcase Motion Graphics: Integrate short video clips or GIFs of your motion design work directly into your presentation.

• Quantify Impact: Use data and metrics to support the success of your designs. If exact numbers aren't available, discuss expected outcomes or qualitative improvements.

• Be Prepared for Live Design Tasks: Have Figma or a similar tool open and be ready to sketch out ideas or make quick adjustments based on interviewer prompts.

• Discuss AI Tool Usage: If you have experience with AI design tools, be ready to share specific examples of how you've used them and their benefits.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, process-oriented, and collaborative approach to design within a business context. The ability to articulate design decisions and their impact is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable, ensuring your CV and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to SaaS, E-commerce, digital marketing, UX/UI design, and motion graphics. Prioritize case studies that demonstrate your problem-solving process and impact.

• Resume Optimization: Ensure your resume clearly outlines your 2-3+ years of experience, proficiency in Figma and Adobe Creative Suite, and any specific achievements in UX/UI or motion graphics. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers for behavioral and technical questions, especially those related to remote collaboration and problem-solving.

• Company Research: Familiarize yourself with Responso, Base.com, and the E-commerce SaaS market. Understand their product, target audience, and brand positioning to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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