Graphic Designer with UX/UI & Motion (Responso)

📍 Job Overview

Job Title: Graphic Designer with UX/UI & Motion (Responso)

Company: Base.com

Location: Gdańsk, Pomeranian Voivodeship, Poland

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for enhancing the visual communication and user experience of the Responso customer service platform, focusing on marketing collateral and product interfaces.

• The position requires a blend of graphic design, UX/UI design, and motion graphics expertise to support the company's rapid scaling and international market expansion.

• The Graphic Designer will be instrumental in developing and maintaining the Responso brand's visual identity across all digital touchpoints and marketing initiatives.

• This role involves close collaboration with marketing, product, and development teams to ensure cohesive and effective design solutions that drive user engagement and brand consistency.

📝 Enhancement Note: While the job title is "Graphic Designer," the extensive responsibilities covering UX/UI, motion graphics, and collaboration with product/development teams indicate a role that bridges creative and operations functions, fitting within a broader Marketing Operations or Creative Operations umbrella, emphasizing the need for strong process-oriented thinking and cross-functional execution.

📈 Primary Responsibilities

• Develop and produce a wide range of marketing graphics, including landing pages, digital advertisements, social media content, presentations, and email marketing visuals.

• Design and optimize product interfaces, user flows, and onboarding materials, ensuring an intuitive and engaging user experience aligned with UX best practices.

• Contribute to the creation and evolution of a comprehensive visual identity system for the Responso brand, ensuring consistency across all platforms and materials.

• Collaborate on video production and tutorial creation, including preparing graphics, animations, and assisting with editing to enhance educational and promotional content.

• Partner effectively with content, product, and development teams to execute design projects, ensuring visual elements meet project requirements and deadlines.

• Prepare and export final design assets for implementation across web, mobile, and print mediums, adhering to technical specifications and best practices.

• Conduct UX analysis, gathering user feedback and data to identify areas for improvement and propose innovative solutions for product interfaces and user journeys.

• Design and prepare offline materials, including Point of Sale (POS) elements and exhibition stand visuals, for market expansion initiatives.

📝 Enhancement Note: The responsibilities highlight a need for strategic design thinking beyond just execution. The emphasis on "designing and optimizing product interfaces," "conducting UX analysis," and "proposing innovative and effective solutions" suggests a proactive role in improving user journeys and platform usability, aligning with operations' focus on efficiency and effectiveness.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Human-Computer Interaction, or a related field is typically expected for roles requiring this level of expertise.

Experience: Minimum of 2-3 years of professional experience as a designer with a strong focus on both graphic design and UX/UI.

Required Skills:

• Minimum 2-3 years of experience in graphic design and UX/UI.

• A robust portfolio showcasing expertise in designing advertising banners, email marketing messages, social media graphics, logos, and product/interface designs (UX/UI).

• Advanced proficiency in Figma, the primary design tool.

• Strong understanding of social media platform specifications (Facebook, Instagram, LinkedIn) for marketing graphic creation.

• Practical experience in designing and optimizing digital advertisements for Facebook Ads and Google Ads, staying updated on platform requirements.

• Ability to create compelling key visuals and develop consistent graphic concepts for all digital formats ("digital first").

• Proficient in Adobe Creative Suite (Illustrator, Photoshop).

• At least a good working knowledge of Adobe After Effects for motion graphics.

• Demonstrated ability to create short marketing animations (motion graphics) for video ads, animated banners, and social media content.

• Portfolio must include both graphic design work and product/interface projects.

• Solid understanding of UX principles, accessibility standards, and user-centered design methodologies.

• Ability to proactively identify visual and product issues and propose effective solutions.

• Strong organizational skills and the capacity to manage multiple projects simultaneously in a dynamic environment.

Preferred Skills:

• Experience designing for SaaS products.

• Basic knowledge of HTML/CSS.

• Experience creating animations and micro-interactions.

• Ability to conduct UX research (user interviews, usability testing).

• Experience working with design systems.

• Familiarity with tools like CapCut, HeyGen.

• Practical knowledge and willingness to utilize AI tools in the design process (e.g., for rapid asset generation, illustration, photo editing, or UX/UI assistance).

• Experience in print design and DTP, including Point of Sale (POS) materials and exhibition stand visualization.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and specific digital advertising platforms (Facebook Ads, Google Ads) are critical for ATS keyword optimization. The mention of "digital first" and "user-centered design" signals a need for strategic thinking beyond aesthetics, aligning with user experience optimization crucial in operations. The inclusion of AI tools suggests a forward-thinking approach to design efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 2-3 years of design experience, with a balanced showcase of both graphic design and UX/UI work.

• Specific examples of marketing collateral creation, including landing pages, email campaigns, social media graphics, and digital ad banners, highlighting campaign objectives and results where possible.

• Detailed case studies of product interface (UI) design projects, illustrating the design process from user research and wireframing to final UI mockups and interactive prototypes, with a focus on user-centered design principles.

• Showcase of motion graphics capabilities, including examples of animated ads, explainer video elements, or social media animations, demonstrating proficiency in After Effects.

• Examples of brand visual system development or contribution, illustrating the ability to create and maintain a consistent brand identity.

Process Documentation:

• Evidence of a structured design process, particularly for UX/UI projects, showing how user research, ideation, prototyping, testing, and iteration are incorporated.

• Documentation or examples of how design systems or style guides were developed or utilized to ensure brand consistency and streamline design workflows.

• Examples of how design solutions were informed by data and user feedback, demonstrating analytical skills in problem-solving and proposing improvements.

• Clear articulation of the workflow for preparing and exporting final design assets, ensuring they are production-ready for web, mobile, or print implementation.

📝 Enhancement Note: For operations-focused roles, a portfolio demonstrating a structured, repeatable design process is key. Candidates should highlight how they've used data, user feedback, and systematic approaches (like design systems) to achieve measurable outcomes, rather than just presenting visually appealing work.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Graphic Designer with UX/UI and Motion Graphics skills in Gdańsk, Poland, the estimated annual salary range is PLN 70,000 - 110,000 gross (approximately $17,500 - $27,500 USD), depending on experience and portfolio strength.

Benefits:

• Fully remote work arrangement, offering flexibility in location.

• Choice of employment type: Employment contract (Umowa o pracę) or B2B contract.

• Opportunity to make a real impact on the visual appearance and perception of a product used by thousands of e-commerce stores across Europe.

• Collaboration with an open and experienced marketing team.

• Provision of necessary work tools and equipment.

• Comprehensive medical care coverage.

• Life insurance policy.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with the flexibility afforded by a fully remote setup.

📝 Enhancement Note: The salary range is estimated based on current market data for similar roles in Poland, considering the required experience level and specialized skills. The benefits package is detailed as provided in the input, highlighting aspects attractive to creative and operations professionals, such as remote work and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / E-commerce Technology (SaaS). Responso operates within the competitive e-commerce customer service platform market, focusing on efficiency and scalability for online retailers.

Company Size: Base.com, as indicated by the company URL structure, likely operates as a larger entity or has multiple brands, with Responso being a specific product/platform. The growth phase suggests a dynamic, potentially scaling environment.

Founded: The founding date of Base.com is not provided, but Responso is described as being in an "intensive scaling phase," indicating a relatively established product with significant growth potential.

Team Structure:

• The role reports to the marketing team, suggesting a collaborative environment where design supports marketing objectives.

• Close interaction with content, product, and development teams is expected, indicating a cross-functional operational structure.

Methodology:

• The company emphasizes rapid scaling and international market expansion, implying agile development and marketing processes.

• User experience and customer feedback are highlighted as key drivers for product improvement, aligning with a data-informed approach.

• The need for a consistent visual identity system suggests a focus on brand management and operational efficiency in design execution.

Company Website: https://base.com/ (Note: This is an inferred URL based on the provided organization_url structure. The actual Base.com website should be verified.)

📝 Enhancement Note: The context of a scaling SaaS company in e-commerce implies a fast-paced, results-oriented culture. The emphasis on "intensive scaling" and "international market expansion" points to a need for adaptable, efficient operations and design processes that can keep pace with business growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 2-3 years of experience. It offers a significant opportunity to grow into a more senior or specialized design role within the growing Responso marketing and product teams.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Marketing, with direct collaboration and project-based reporting to Product Managers and Development Leads as needed.

Operations Impact: The role has a direct impact on how the Responso brand is perceived by its target audience (e-commerce businesses) and how users interact with the platform itself. Effective UX/UI and marketing design are crucial for customer acquisition, engagement, retention, and overall brand authority in the competitive SaaS market.

Growth Opportunities:

• Advanced Specialization: Deepen expertise in UX/UI design, motion graphics, or product design for SaaS applications, potentially leading to a Senior Designer or Lead Designer position within Responso.

• Cross-functional Expertise: Gain experience in product development cycles, marketing campaign strategy, and user research methodologies, broadening skill sets beyond core design.

• Leadership Potential: As the team scales, opportunities may arise to mentor junior designers, lead design initiatives, or contribute to the strategic direction of the brand's visual identity and user experience.

📝 Enhancement Note: For operations professionals, understanding how a design role impacts broader business goals like customer acquisition and retention is key. This role offers a clear path for growth within a scaling company, emphasizing the development of specialized skills and strategic contribution.

🌐 Work Environment

Office Type: The position is 100% remote, meaning there is no physical office requirement. This allows for a work-from-home setup or working from any location that supports productivity.

Office Location(s): While the role is remote and based in Poland, the company may have a primary operational headquarters or other team members located elsewhere. The specific location for the role is Gdańsk, Pomeranian Voivodeship, Poland, but this is likely for administrative/legal purposes rather than a physical office requirement.

Workspace Context:

• Flexibility: The fully remote nature provides significant autonomy over the work environment, allowing individuals to optimize their personal workspace for comfort and productivity.

• Technology: The company provides necessary work tools and equipment, ensuring remote employees have the technical resources to perform their duties effectively, likely including high-performance laptops and relevant software licenses.

• Collaboration: Remote collaboration tools (e.g., Slack, Zoom, Figma's collaboration features) are essential for communication and teamwork, fostering a virtual team dynamic.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, but the remote nature may offer some flexibility in daily scheduling, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: A fully remote role emphasizes the importance of self-discipline, strong communication skills, and proficiency with remote collaboration tools. The provision of equipment is a key benefit for remote operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, highlighting key projects relevant to graphic design, UX/UI, and motion graphics. Expect to discuss your design process, problem-solving approach, and the impact of your work.

• Skills Assessment: Potentially a short design exercise or a more in-depth discussion about your technical skills with Figma, Adobe Creative Suite, and other relevant tools.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, understanding of SaaS/e-commerce, and overall suitability for the team.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your breadth of skills (graphic design, UX/UI, motion graphics) and your ability to deliver results.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the solutions you implemented, and the outcomes or impact achieved. Use data and metrics where possible.

• Highlight Process: Emphasize your user-centered design approach, how you used Figma for prototyping, and your proficiency with Adobe tools for graphics and animation.

• Tailor to Responso: If possible, subtly tailor your presentation to reflect an understanding of Responso's product and target market (e-commerce customer service).

• Prepare for Questions: Anticipate questions about your decision-making, how you handle feedback, and your experience with specific tools or platforms like Facebook Ads.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a marketing graphic, optimizing a simple UI element, or conceptualizing a short animation.

• Focus on demonstrating your problem-solving skills, your understanding of the brief, and your ability to articulate your design choices clearly and concisely.

• If a challenge is given, allocate your time effectively and present your solution with confidence, explaining the rationale behind your decisions.

📝 Enhancement Note: For operations-minded candidates, emphasizing the "process" and "impact" within portfolio projects is crucial. Demonstrating how design contributes to business objectives (e.g., increased conversion rates, improved user satisfaction) will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Proficiency is non-negotiable.

• Adobe Creative Suite:

  • Photoshop: For image editing, digital asset creation, and manipulation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • After Effects: For motion graphics, animations, and video elements.

• Prototyping Tools: Figma's built-in prototyping features are primary; potentially others like InVision.

• AI Design Tools: Potentially tools like Midjourney, DALL-E, Stable Diffusion for asset generation, or AI-powered editing tools.

• Video Editing Tools: CapCut, HeyGen, or similar for quick video content creation and editing.

Analytics & Reporting:

• While not directly a designer tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, platform ad managers) to inform design decisions is beneficial.

CRM & Automation:

• Social Media Management Tools: For scheduling and publishing content.

• Email Marketing Platforms: For designing and implementing email campaigns.

• Digital Advertising Platforms: Facebook Ads Manager, Google Ads interface for campaign asset integration and performance tracking.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, along with After Effects, is critical. The inclusion of AI tools and specific video editors points to a modern, efficiency-focused design workflow relevant to operations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and serving the needs of e-commerce businesses, ensuring designs are intuitive and effective.

• Efficiency & Scalability: Embracing processes and tools that allow for rapid iteration and growth, especially given the company's scaling phase and international expansion goals.

• Collaboration & Communication: Valuing open dialogue and teamwork across departments (marketing, product, development) to achieve cohesive outcomes.

• Data-Driven Decisions: Utilizing user feedback and analytics to inform design choices and continuously improve the product and marketing materials.

• Innovation: Encouraging the exploration of new tools (like AI) and creative approaches to solve design challenges effectively.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing strategists, product managers, and developers, participating in project planning and execution.

• Feedback-Oriented: A culture that encourages constructive feedback to refine designs and improve project outcomes.

• Agile Approach: Likely working in sprints or iterative cycles to deliver design solutions quickly and adapt to evolving project requirements.

📝 Enhancement Note: The values emphasize a blend of creative excellence with operational pragmatism – a focus on results, efficiency, and collaboration, which is core to operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling graphic design for marketing, UX/UI for product, and motion graphics for content requires excellent prioritization and time management.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across diverse marketing channels and product interfaces, especially during rapid growth.

• Adapting to Evolving Platforms: Staying current with the dynamic requirements and best practices of digital advertising platforms (Facebook Ads, Google Ads) and social media.

• Integrating New Technologies: Effectively adopting and leveraging new tools, such as AI in design, to enhance workflow without compromising quality.

Learning & Development Opportunities:

• SaaS Design Specialization: Deepen expertise in designing for Software-as-a-Service products, understanding B2B user needs and product lifecycle.

• Advanced Animation & Video: Enhance skills in motion graphics and video production for more sophisticated marketing and educational content.

• UX Research & Strategy: Develop capabilities in user interviews, usability testing, and contributing to product strategy based on user insights.

• Design Systems Management: Gain experience in building or contributing to robust design systems for enterprise-level products.

📝 Enhancement Note: Identifying these challenges and growth areas allows candidates to frame their experience and aspirations in a way that aligns with the company's needs and their own career development, a key aspect of operations-minded professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new landing page for a SaaS product, from initial brief to final delivery." (Focus on process, tools, and metrics.)

• "How would you approach creating a consistent visual identity for a growing brand across multiple digital platforms?" (Highlight brand strategy, consistency, and scalability.)

Company & Culture Questions:

• "What interests you about Responso and Base.com, and how do you see your design skills contributing to our growth?" (Research the company and articulate your value proposition.)

• "How do you collaborate with marketing, product, and development teams in a remote environment?" (Highlight communication, teamwork, and specific collaboration tools.)

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your experience and then dive into 3-4 key projects. For each project: Problem -> Solution -> Process -> Outcome.

• Visuals: Use high-quality mockups, prototypes, and video snippets. Keep text minimal on slides; speak to the details.

• Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Creative Suite, and how you utilize these tools efficiently.

• Engagement: Treat it as a conversation. Ask clarifying questions and be prepared to elaborate on any aspect of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational thinking: process, efficiency, collaboration, and measurable impact.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating graphic design, UX/UI, and motion graphics. Prioritize examples relevant to SaaS, e-commerce, and digital marketing campaigns.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Figma," "Adobe Creative Suite," "UX/UI," "motion graphics," "Facebook Ads," "Google Ads," and "user-centered design." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and the impact of your work. Prepare to discuss your experience with remote collaboration and cross-functional teamwork.

• Company Research: Familiarize yourself with Responso's platform, its target market (e-commerce), and Base.com's broader offerings. Understand their mission and how design contributes to their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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