Graphic Designer with UX/UI & Motion (Responso)

📍 Job Overview

Job Title: Graphic Designer with UX/UI & Motion (Responso)

Company: Base.com

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-3 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for enhancing the visual communication and user experience of the Responso platform, a customer service solution for e-commerce.

• The Graphic Designer will be instrumental in creating compelling marketing collateral and optimizing user interfaces to drive brand consistency and user engagement.

• This position requires a blend of creative graphic design, strategic UX/UI design, and dynamic motion graphics capabilities to support intensive scaling and international market expansion.

• The role involves close collaboration with marketing, product, and development teams to execute a cohesive brand vision and deliver high-impact visual assets.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations domain, focusing on the visual output and user-centric design that supports the broader Go-To-Market strategy. The emphasis on e-commerce, SaaS, and digital marketing tools aligns it with operations functions that enable sales and marketing effectiveness.

📈 Primary Responsibilities

• Develop a wide range of marketing graphics, including landing pages, digital advertisements, social media visuals, and presentations, ensuring alignment with brand guidelines and campaign objectives.

• Design and optimize product interfaces, user onboarding flows, and in-app messaging to enhance user experience and streamline customer journeys within the Responso platform.

• Contribute to the development and evolution of Responso's visual identity by creating and maintaining a comprehensive design system and brand style guide.

• Collaborate on video production and tutorial creation, contributing graphic elements, animations, and potentially assisting with editing to produce engaging educational content.

• Partner effectively with content, product, and development teams to ensure seamless integration of design assets into marketing campaigns and product features.

• Prepare and export design assets in various formats suitable for web, mobile, and print deployment, adhering to technical specifications and best practices.

• Conduct UX analysis and user feedback reviews to identify areas for improvement, proposing data-driven design solutions that enhance usability and customer satisfaction.

• Design and prepare offline marketing materials, including Point of Sale (POS) elements and trade show booth visualizations, for physical marketing initiatives.

📝 Enhancement Note: The responsibilities span across both marketing collateral creation and product interface design, indicating a dual focus on external brand communication and internal user experience optimization, which is characteristic of roles supporting GTM and product operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Human-Computer Interaction, or a related field is preferred, though not strictly required if compensated by extensive experience and a strong portfolio.

Experience: Minimum of 2-3 years of professional experience in graphic design, with a significant focus on UX/UI and motion graphics.

Required Skills:

• Proven proficiency in Figma, serving as the primary design tool for interface and prototype development.

• Expertise in Adobe Creative Suite, specifically Illustrator and Photoshop, for graphic creation and manipulation.

• Demonstrable experience with Adobe After Effects for creating motion graphics and animations.

• Strong portfolio showcasing experience in designing digital advertisements (Facebook Ads, Google Ads), email marketing graphics, social media visuals, logos, and product interfaces (UX/UI).

• Deep understanding of social media platform specifications (Facebook, Instagram, LinkedIn) for effective visual content creation.

• Practical experience in designing and optimizing digital advertising campaigns, with an awareness of evolving platform requirements.

• Ability to conceptualize and develop strong key visuals and cohesive graphic concepts for all online formats (digital-first approach).

• Solid understanding of UX principles, accessibility standards, and user-centered design methodologies.

• Capacity for proactive identification of visual and product-related issues, offering innovative and effective solutions.

• Excellent organizational skills and the ability to manage multiple concurrent projects in a fast-paced environment with diverse project types.

• Experience in designing and preparing print materials, including DTP and POS elements.

Preferred Skills:

• Experience in designing for SaaS products.

• Basic knowledge of HTML/CSS.

• Experience in creating animations and micro-interactions.

• Familiarity with conducting UX research, including user interviews and usability testing.

• Experience working with design systems.

• Proficiency with video editing tools such as CapCut or HeyGen.

• Practical knowledge and willingness to utilize AI tools in the design process (e.g., for rapid asset generation, photo editing, or UX/UI assistance).

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and digital marketing platforms like Facebook/Google Ads, combined with UX/UI and motion graphics, points to a role that requires a versatile designer deeply integrated with marketing operations and product development workflows. The preference for SaaS experience and AI tool utilization highlights a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 2-3 years of design experience, specifically highlighting graphic design, UX/UI design, and motion graphics.

• Showcase a range of digital marketing assets, including landing pages, email marketing graphics, social media visuals, and digital advertisements (Facebook Ads, Google Ads).

• Include examples of product interface designs, user onboarding flows, and user-centered design solutions.

• Present case studies that detail the problem, your design process, and the measurable impact of your solutions, particularly for digital advertising and UX/UI projects.

• Demonstrate proficiency in creating cohesive visual systems and brand identity elements.

• Include examples of motion graphics for marketing purposes, such as animated ads or social media content.

Process Documentation:

• Candidates are expected to articulate their design process, from initial concept and research through to final asset delivery and optimization.

• Ability to explain how user feedback and data analysis inform design decisions and lead to iterative improvements.

• Demonstrate an understanding of workflow management for multiple projects, including prioritization and collaboration with cross-functional teams.

• Showcase experience in preparing design assets for implementation, adhering to technical specifications for web, mobile, and print.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to execute across multiple design disciplines and contribute to marketing and product operations. The expectation is to see not just final outputs but also the strategic thinking and process behind them, especially concerning user-centricity and measurable results.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-3 years), location (Warsaw, Poland), and the required skill set (UX/UI, Motion Graphics, Digital Ads), a competitive salary range for this role in Poland would typically fall between 8,000 PLN and 13,000 PLN gross per month for an employment contract. For a B2B contract, this could be higher, ranging from 10,000 PLN to 16,000 PLN net per month, depending on negotiation and the candidate's experience level.

Benefits:

• Fully Remote Work: The opportunity to work from any location in Poland, offering flexibility and work-life balance.

• Employment Flexibility: Choice between an employment contract (umowa o pracę) or a B2B contract, catering to individual preferences.

• Impactful Work: A chance to significantly influence the visual appearance and user perception of a widely used e-commerce customer service platform.

• Collaborative Environment: Work alongside an open and experienced marketing team, fostering knowledge sharing and professional growth.

• Work Tools: Provision of necessary work tools and equipment to perform job duties effectively.

• Comprehensive Insurance: Access to medical care and life insurance for added security and well-being.

Working Hours: The role is full-time, typically requiring around 40 hours per week. While the core hours will need to align with team collaboration needs (potentially within European time zones), the fully remote nature offers significant flexibility in managing personal schedules.

📝 Enhancement Note: The salary estimation is based on current market data for mid-level graphic designers with specialized UX/UI and motion graphics skills in Poland, considering the cost of living and typical compensation structures for both employment contract and B2B arrangements. The benefits package reflects common offerings for remote tech roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the E-commerce Technology and Customer Service Software (SaaS) sector, providing a platform designed to streamline customer communication for online businesses. This industry is characterized by rapid innovation, a focus on user experience, and a strong emphasis on data-driven decision-making to support client success.

Company Size: Base.com is described as a growing company, indicated by the need to scale its marketing team. This suggests a dynamic environment that offers opportunities for individuals to make a tangible impact and grow with the company. For operations professionals, this often means a chance to shape processes and contribute to establishing best practices.

Founded: While the founding date isn't explicitly stated, the description of "intensive scaling" and "international market expansion" implies a company that has moved beyond its initial startup phase and is now in a growth trajectory, likely established enough to have a defined product and market presence.

Team Structure:

• The Graphic Designer will be part of the marketing team, which is currently expanding. This suggests a collaborative and potentially agile team structure where designers work closely with marketers, content creators, and product managers.

• The designer will likely report to a Marketing Manager or Creative Lead, with direct collaboration lines to product and development teams for UI/UX related tasks.

Methodology:

• Data Analysis and Insights: The role emphasizes using data and user feedback for UX analysis and proposing improvements, indicating a data-driven approach to design decisions within the marketing and product functions.

• Workflow Planning and Optimization: Managing multiple projects simultaneously and adapting to a dynamic work environment necessitates strong workflow planning and optimization skills.

• Automation and Efficiency: While not a primary focus for the designer, the company's product itself is about customer service efficiency, and the role benefits from leveraging tools like AI to enhance design processes and output.

Company Website: https://base.com/ (Note: The provided URL was for Workable, the actual company website is Base.com)

📝 Enhancement Note: The company's focus on e-commerce customer service and its growth phase suggest an operations environment that is fast-paced, adaptable, and values efficiency, user experience, and data-informed strategies. The designer's role is integral to supporting these operational objectives through strong visual communication and user-centric design.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level position, typically requiring 2-3 years of dedicated experience. It signifies a professional who has moved beyond entry-level tasks and can independently manage significant design projects, contribute strategically to brand visuals, and optimize user interfaces. The scope of responsibilities, including UX/UI and motion graphics, positions this as a specialized but crucial role within the broader GTM operations.

Reporting Structure: The designer will likely report to a Marketing Lead or Creative Director, with close working relationships expected with Product Managers and Development Teams. This structure allows for clear direction while fostering cross-functional collaboration essential for GTM success.

Operations Impact: The designer's role directly impacts the company's Go-To-Market strategy by shaping the visual appeal of marketing campaigns, the usability of the Responso platform, and the overall brand perception. Effective design operations can lead to higher conversion rates, improved customer acquisition, enhanced user retention, and a stronger brand presence in a competitive e-commerce software market.

Growth Opportunities:

• Specialization Deepening: Opportunities to further specialize in areas such as advanced motion graphics, complex UX research, design system architecture, or AI-assisted design workflows.

• Cross-functional Skill Development: Gaining deeper insights into product development, content strategy, and digital marketing analytics through close collaboration, enabling a more holistic understanding of GTM operations.

• Leadership Potential: With proven performance and strategic input, there's potential to move into senior design roles, lead design projects, or even manage a small design team as the company scales.

• Industry Expertise: Developing a strong niche in e-commerce SaaS design, which is a valuable and in-demand skill set within the tech industry.

📝 Enhancement Note: The growth trajectory for this role is strong, particularly for individuals who can demonstrate adaptability, a proactive approach to problem-solving, and a keen understanding of how design contributes to business objectives in a scaling tech company. The emphasis on UX and digital marketing effectiveness provides clear pathways for career advancement.

🌐 Work Environment

Office Type: The position is advertised as 100% remote, meaning there is no central office requirement. This allows employees to work from their preferred location within Poland.

Office Location(s): Not applicable, as the role is fully remote. However, the company is based in Poland, and the primary market appears to be European.

Workspace Context:

• Remote Autonomy: Employees have the freedom to set up their workspace according to their comfort and productivity needs, fostering personal well-being and efficiency.

• Digital Collaboration Tools: The work environment relies heavily on digital collaboration tools (e.g., Slack, Teams, project management software, Figma) to maintain communication and workflow across the remote team. Access to necessary software and potentially hardware for design tasks will be provided.

• Team Interaction: While remote, there will be opportunities for virtual team interaction through regular meetings, video calls, and collaborative design sessions, ensuring team cohesion and a shared sense of purpose.

Work Schedule: The role is full-time, typically around 40 hours per week. While core responsibilities require effective collaboration with the marketing team, the remote nature allows for flexibility in structuring the workday, provided deadlines are met and team availability for critical interactions is maintained.

📝 Enhancement Note: The fully remote setup is a significant aspect of the work environment, requiring self-discipline and strong communication skills. Candidates should be comfortable with asynchronous communication and proficient in using digital collaboration tools to maintain productivity and team connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on portfolios and relevant experience. Candidates with a strong portfolio demonstrating the required UX/UI, graphic design, and motion graphics skills will be prioritized.

• Skills Assessment/Challenge: A practical design exercise or case study related to Responso's marketing or product interface challenges. This might involve designing a new ad campaign visual, optimizing a landing page, or creating a short animated explainer. Preparation should focus on demonstrating problem-solving skills, design process, and efficiency.

• Team/Hiring Manager Interview: A discussion with the hiring manager and potentially other team members to assess cultural fit, communication skills, and deeper understanding of design principles and operations. Be ready to discuss your portfolio in detail and your approach to collaborative design.

• Final Interview (potentially): A final discussion to confirm fit and discuss terms, possibly with a senior leader.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in graphic design, UX/UI, and motion graphics, with a focus on digital marketing and SaaS applications if possible.

• Showcase Process: For each project, briefly explain the problem, your role, your design process (research, ideation, iteration), and the final outcome, including any measurable results or user feedback.

• Highlight Key Visuals & UI: Ensure your portfolio clearly demonstrates your ability to create impactful key visuals and user-friendly interfaces. If you have experience with design systems, highlight that.

• Motion Graphics Emphasis: Include examples of motion graphics that serve a clear marketing or communication purpose.

• Figma & Adobe Proficiency: Explicitly mention your proficiency with Figma and Adobe Creative Suite within your portfolio or accompanying notes.

• Company Alignment: Tailor your portfolio presentation to Responso's context – an e-commerce SaaS platform.

• Conciseness: Present your work clearly and concisely. A well-structured PDF or a dedicated portfolio website is ideal.

Challenge Preparation:

• Understand Responso: Research Responso's platform, target audience (e-commerce businesses), and current marketing efforts.

• Digital Marketing Design: Practice designing various digital ad formats and landing pages, considering conversion optimization principles.

• UX/UI Problem Solving: Prepare to analyze a given UI challenge and propose user-centric solutions, demonstrating your understanding of usability and user flows.

• Motion Graphics for Marketing: Be ready to discuss how motion graphics can enhance marketing messages and brand engagement.

• AI Tool Integration: Consider how you would leverage AI tools to improve efficiency or creativity in your design process.

📝 Enhancement Note: The emphasis on a portfolio, practical design challenges, and understanding the company's specific context (e-commerce SaaS) suggests a rigorous but fair evaluation process. Candidates should be prepared to demonstrate not only creative talent but also a strategic, problem-solving, and operations-minded approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaborative design sessions. Proficiency is essential.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For raster image editing, digital asset creation, and photo manipulation.
  • After Effects: For creating motion graphics, animations, and video elements.

• Prototyping Tools: While Figma includes prototyping capabilities, familiarity with other tools might be beneficial.

Analytics & Reporting:

CRM & Automation:

• Not directly used for design tasks, but awareness of how marketing automation platforms and CRMs function can inform the design of integrated marketing materials.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software. Proficiency in Figma and the Adobe Creative Suite (particularly Illustrator, Photoshop, and After Effects) is non-negotiable. Familiarity with digital marketing platforms and a basic understanding of analytics will enhance the candidate's ability to contribute effectively to marketing operations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value reflected in the emphasis on UX/UI design and user feedback, ensuring that all design decisions prioritize the end-user experience.

• Efficiency & Scalability: As a growing SaaS company, there's an inherent value placed on efficiency, automation, and scalable solutions, which translates to design processes and asset creation.

• Data-Driven Decisions: The company values using data and analytics to inform design choices, moving beyond subjective preferences to optimize for performance and impact.

• Collaboration & Open Communication: The remote-first environment necessitates strong communication and a collaborative spirit, with an openness to feedback and shared problem-solving.

• Innovation & Adaptability: In the fast-paced tech and e-commerce landscape, a culture of innovation and the ability to adapt to new tools (like AI), trends, and platform requirements is crucial.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing, product, and development teams, requiring a collaborative approach to integrate design seamlessly into broader business objectives.

• Agile Feedback Loops: Expect regular feedback sessions and iterative design processes to refine marketing materials and product interfaces based on input from various stakeholders.

• Knowledge Sharing: A culture that encourages sharing best practices, design techniques, and insights, particularly valuable in a remote setting.

📝 Enhancement Note: The company culture appears to be geared towards a modern, agile, and user-focused operational environment. Candidates who thrive in collaborative, remote settings and are driven by data and user experience will likely find this a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Disciplines: Effectively managing and excelling in graphic design, UX/UI, and motion graphics simultaneously requires strong multitasking and prioritization skills.

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a cohesive brand identity across a wide array of digital and potentially print marketing channels can be demanding.

• Adapting to Rapidly Evolving Digital Trends: Staying abreast of new design trends, platform algorithm changes (for ads), and emerging technologies (like AI in design) requires continuous learning.

• Remote Collaboration Dynamics: Navigating communication and collaboration effectively in a fully remote setting, ensuring clear understanding and alignment on projects.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Opportunities to master new features in Adobe Creative Suite, Figma, or explore specialized motion graphics and 3D software.

• UX Research and Strategy: Deepening expertise in user research methodologies and contributing more significantly to product strategy through design insights.

• AI in Design Exploration: Experimenting with and integrating AI tools into the design workflow to enhance efficiency and creativity, becoming an early adopter in this space.

• Cross-functional Training: Gaining exposure to marketing analytics, product development lifecycles, and content strategy to develop a more holistic understanding of GTM operations.

📝 Enhancement Note: The challenges presented are typical for a multi-talented designer in a growing tech company. The opportunities for learning and development are significant, particularly in areas like AI integration and advanced UX, which are high-demand skills in the current market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new digital ad campaign for a SaaS product. How do you ensure it aligns with marketing objectives and drives conversions?" (Focus on your process, data usage, and campaign goals.)

• "How would you approach redesigning a key onboarding screen for Responso to improve user engagement and reduce churn?" (Highlight your UX process, user-centricity, and problem-solving approach.)

Company & Culture Questions:

• "What do you know about Responso and the e-commerce customer service market? How do you see design contributing to our success?" (Showcase your research and strategic thinking.)

• "How do you approach collaboration with non-designers (e.g., developers, marketers)? What's your communication style?" (Focus on your teamwork and communication skills, especially in a remote context.)

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, don't just show the output; explain the "why" behind your design decisions. Frame it as a narrative of problem, solution, and impact.

• Quantify Results: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased click-through rates, improved conversion, positive user feedback).

• Highlight Key Skills: Clearly articulate which skills (Figma, After Effects, UX research, etc.) were used for each project.

• Address the Role: Connect your projects directly to the requirements of the Graphic Designer with UX/UI & Motion role at Base.com. Explain why your experience is a strong match.

• Be Ready for Questions: Anticipate questions about your design choices, challenges faced, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on showcasing a blend of creative talent, strategic thinking, and operational awareness. The interview process aims to assess not only design skills but also how well a candidate can integrate into a remote, collaborative, and growth-oriented team.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Emphasize keywords related to graphic design, UX/UI, motion graphics, digital advertising platforms (Facebook Ads, Google Ads), SaaS, and design tools (Figma, Adobe Suite). Quantify achievements with numbers where possible.

• Optimize Your Portfolio: Ensure your portfolio is easily accessible (PDF or live link) and showcases your best work relevant to the job description. Highlight projects demonstrating graphic design, UX/UI, and motion graphics skills, ideally with case study elements.

• Prepare Your Narrative: Be ready to articulate your design process, your contributions to past projects, and how your skills align with Responso's needs during interviews. Practice discussing your portfolio and answering strategy questions.

• Research Base.com and Responso: Understand their product, target market, and current visual branding. This will help you tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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