Web and Brand Designer

📍 Job Overview

Job Title: Web and Brand Designer

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Marketing | Art & Design

Date Posted: April 23, 2026

Experience Level: 0-3 Years

Remote Status: On-site

🚀 Role Summary

• This role is for a creative and multidisciplinary designer specializing in web and brand identity, focusing on visual communication and digital asset creation within Wix's Marketing department.

• The position requires a strong understanding of brand DNA, UI/UX principles, and the ability to translate strategic goals into compelling visual designs across various platforms.

• A key aspect of the role involves leveraging AI tools to enhance design processes, foster innovation, and deliver unique creative solutions.

• Successful candidates will demonstrate a proactive approach to project ownership, from initial concept development through to final execution, collaborating closely with cross-functional teams.

📝 Enhancement Note: While the raw listing is for a "Web and Brand Designer," the context provided by Wix's description and the stated responsibilities strongly align this role with a GTM (Go-To-Market) or Marketing Operations support function that requires strong design capabilities to execute marketing initiatives. The emphasis on digital assets, campaigns, and brand identity points to a direct impact on marketing effectiveness and brand perception.

📈 Primary Responsibilities

• Develop and execute creative concepts for a wide range of marketing assets, including landing pages, digital campaigns, video storyboards, event materials, banners, and email communications.

• Take end-to-end ownership of design projects, encompassing brand identity development, UX/UI design, and the creation of all necessary digital assets to support marketing objectives.

• Collaborate effectively with internal stakeholders (e.g., marketing managers, product teams) to gather project requirements, understand business goals, and strategically align visual communication approaches.

• Apply a deep understanding of brand DNA and target audience insights to inform design decisions and ensure brand consistency across all touchpoints.

• Actively explore and integrate AI-powered design tools to enhance creative output, streamline workflows, and drive innovation in design solutions.

• Continuously learn and adapt to new design trends, technologies, and unfamiliar creative domains to maintain a cutting-edge approach to visual storytelling.

📝 Enhancement Note: The responsibilities listed are directly aligned with a designer supporting marketing and GTM efforts. The emphasis on "campaigns," "landing pages," and "digital assets" points to a role that directly contributes to lead generation, customer acquisition, and brand awareness initiatives, common in GTM operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for a professional design role. Relevant certifications or a strong portfolio can often substitute for formal education.

Experience: 0-3 years of professional design experience, with a focus on web design, brand identity, and digital asset creation.

Required Skills:

• Exceptional branding and visual language creation skills, with a demonstrated ability to articulate a brand's core identity.

• Proficiency in industry-standard design software, including Figma, Adobe Photoshop, and Adobe Illustrator, as part of the Adobe Creative Suite.

• Strong conceptual thinking and an out-of-the-box mindset, capable of generating innovative design solutions.

• Demonstrated ability to dissect and understand a brand's DNA and its target audience to inform design strategy.

• Excellent communication and collaboration skills, with the ability to clearly articulate creative concepts and gather stakeholder input.

• Adaptability and a strong learning agility, with a proactive approach to acquiring new skills and exploring new domains.

Preferred Skills:

• Experience with motion graphics design and animation, specifically using Adobe After Effects.

• Familiarity with UX/UI design principles and best practices for digital interfaces.

• Experience in creating storyboards for video content or marketing campaigns.

📝 Enhancement Note: The "0-3 years" experience level suggests this is an entry-level to junior designer position. The emphasis on AI tools and learning agility is a critical differentiator for this role. The preferred skills highlight a desire for versatility beyond static design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong foundation in branding, visual identity, and digital design principles.

• Demonstration of end-to-end project ownership, from initial concept ideation to final asset delivery, highlighting your role and contributions.

• Examples of web design projects, including landing pages or campaign microsites, illustrating UX/UI considerations and visual appeal.

Process Documentation:

• Showcase a systematic approach to design problem-solving, detailing how you gather requirements, brainstorm concepts, and iterate on designs.

• Illustrate your workflow for creating and managing digital assets, ensuring brand consistency and adherence to project briefs.

• Provide examples of how you have used AI tools to enhance your design process, improve efficiency, or explore novel creative avenues.

📝 Enhancement Note: For a design role, a portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also strategic thinking, process, and the ability to adapt to new technologies like AI, which is increasingly important in creative operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off (PTO) for vacation, sick leave, and national holidays.

• Opportunities for professional development, including workshops, courses, and access to design conferences.

• Employee assistance programs and wellness initiatives to support overall well-being.

• Potential for stock options or performance-based bonuses, common in tech companies like Wix.

Working Hours:

• Standard full-time working hours are typically 40 hours per week. While the role is on-site, Wix is known for fostering a collaborative environment, which may allow for some flexibility in daily scheduling, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: Salary ranges are estimates for Tel Aviv, Israel, based on industry averages for junior design roles. Actual compensation will depend on the candidate's specific experience, skills, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet Software & Services, Web Creation Platforms

Company Size: Over 5,300 employees globally, with a significant presence in 22 countries. This indicates a large, established, and well-resourced organization with a global reach.

Founded: 2006. Wix has a proven track record and has evolved significantly since its inception, demonstrating a culture of innovation and growth.

Team Structure:

• This role is within the Wix Marketing department, specifically in the Design Studio. The Design Studio is described as a "creative, energetic and diverse team" responsible for elevating the Wix brand.

• Expect a collaborative team environment where designers work closely with marketing strategists, content creators, and potentially product managers.

Methodology:

• Wix emphasizes innovation, evolution in non-traditional ways, and collaboration. This suggests a dynamic and forward-thinking approach to problem-solving and project execution.

• The company operates in small teams that work closely together at a high level, fostering agility and direct impact.

• A focus on becoming the "main engine of the Internet" implies a commitment to pushing boundaries and developing cutting-edge solutions.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's culture is characterized by rapid growth, innovation, and a user-centric approach. The "small teams, high level" approach suggests autonomy and significant responsibility even for junior roles.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to junior designer role (0-3 years experience). It offers a foundational experience in a dynamic marketing and design environment.

Reporting Structure: The role reports into the Wix Marketing department, likely under a Design Lead or Marketing Manager within the Design Studio. Collaboration will extend across various marketing functions.

Operations Impact: While primarily a design role, the impact is significant in supporting Go-To-Market (GTM) strategies. The designer's work directly influences brand perception, user engagement with marketing campaigns, and ultimately, customer acquisition and retention by creating visually appealing and effective digital assets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in web design, brand identity, UI/UX, and potentially motion graphics, while also becoming proficient in advanced AI design tools.

• Cross-functional Exposure: Gain experience working with various marketing teams, understanding campaign strategy, and contributing to broader GTM initiatives.

• Leadership Potential: With demonstrated success and growth, potential to move into senior designer roles, team lead positions, or specialize in specific areas like brand strategy or UI/UX architecture within Wix's design ecosystem.

• Learning & Development: Access to internal training, workshops, and industry events to stay ahead of design trends and technological advancements.

📝 Enhancement Note: The growth path here is typical for a creative role within a large tech company, emphasizing skill development and increasing responsibility. The "operations" aspect comes from supporting marketing/GTM functions effectively.

🌐 Work Environment

Office Type: Wix has modern, collaborative office spaces designed to foster creativity and teamwork. The Tel Aviv office is a primary hub.

Office Location(s): Tel Aviv, Israel. This location is known for its vibrant tech scene and provides access to a large talent pool.

Workspace Context:

• Collaborative Environment: Expect an open, interactive workspace that encourages spontaneous discussions, brainstorming sessions, and knowledge sharing among team members.

• Tools & Technology: Access to state-of-the-art design software and hardware, including high-performance workstations, licenses for Adobe Creative Suite, Figma, and potentially other specialized design and AI tools.

• Team Interaction: Frequent opportunities to collaborate with designers, marketers, and other professionals, fostering a dynamic and engaging work atmosphere.

Work Schedule: The role is full-time, on-site in Tel Aviv. While a standard work week applies, Wix often promotes a culture where employees can manage their time effectively to meet project demands while maintaining work-life balance.

📝 Enhancement Note: The on-site requirement in Tel Aviv is a key factor. The workspace is designed for collaboration, which is essential for design and marketing integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Portfolio Presentation: A dedicated session where you present your best work, explaining your design process, strategic thinking, and the impact of your projects. Be ready to discuss specific case studies.

• Skills Assessment/Design Challenge: You may be given a design task or a brief to complete, either in a timed setting or as a take-home assignment, to evaluate your practical design skills, problem-solving abilities, and how you approach specific design challenges relevant to Wix.

• Behavioral & Cultural Fit Interviews: Discussions with hiring managers and potential team members to assess your soft skills, learning agility, collaboration style, and alignment with Wix's company culture and values.

• Final Interview: A concluding interview, potentially with a senior leader, to confirm fit and discuss the role in detail.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest, most relevant projects that showcase your versatility in web design, branding, and digital assets.

• Tell a Story: For each project, clearly articulate the problem, your role, the strategic thinking behind your design decisions, the tools you used (especially AI), and the outcomes or lessons learned.

• Highlight AI Usage: Explicitly demonstrate how you've utilized AI tools to enhance your design process, generate ideas, or improve efficiency.

• Showcase Brand Understanding: Include examples that demonstrate your ability to adapt to and develop strong brand identities.

• Tailor to Wix: If possible, include projects that show an understanding of Wix's user base or brand aesthetic.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Identify the core objectives and constraints.

• Think Strategically: Before diving into design, outline your approach. Consider the target audience, brand guidelines, and desired outcomes.

• Leverage AI: If appropriate for the challenge, consider how AI tools could assist in idea generation or asset creation.

• Time Management: Practice completing design tasks within a set timeframe to simulate the interview pressure.

• Presentation Skills: Prepare to clearly and concisely present your solution, explaining your rationale and design choices.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Demonstrating a clear design process, strategic thinking, and proficiency with AI tools will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Photoshop: Critical for image editing, manipulation, and creating detailed digital assets.

• Adobe Illustrator: Necessary for vector graphics, logo design, icons, and scalable illustrations.

• Adobe Creative Suite: General familiarity with the broader suite is expected.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but understanding how marketing assets are deployed through CRM or marketing automation platforms can provide valuable context.

📝 Enhancement Note: The core toolset is standard for modern web and brand designers. The explicit mention of Figma and Adobe Creative Suite, along with AI tools, highlights the expected technical proficiency.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new ideas, technologies (especially AI), and creative approaches to design.

• Collaboration: A strong emphasis on teamwork, open communication, and working effectively with cross-functional teams.

• User-Centricity: Designing with a deep understanding of the Wix user and their needs, ensuring that designs are both aesthetically pleasing and functional.

• Excellence: A commitment to producing high-quality, impactful design work that elevates the Wix brand.

• Agility: The ability to adapt quickly to changing project requirements and market trends.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing strategists, content creators, product managers, and potentially developers. Open communication and feedback exchange are key.

• Iterative Design: A culture of continuous improvement, where designs are iterated upon based on feedback and data.

• Knowledge Sharing: A supportive environment where team members share best practices, insights, and learnings, particularly regarding new tools and techniques like AI in design.

📝 Enhancement Note: Wix's values emphasize a forward-thinking, collaborative, and results-oriented approach, which is crucial for a design role supporting marketing and GTM efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: The challenge of pushing creative boundaries while strictly adhering to Wix's established brand identity and guidelines.

• Rapid Iteration and Deadlines: Working in a fast-paced environment with tight deadlines for various marketing campaigns and product launches.

• Integrating AI Effectively: Learning to leverage AI tools not just as a novelty but as a strategic component that genuinely enhances design quality and efficiency, while maintaining originality and avoiding generic output.

• Adapting to Evolving Technologies: Staying current with the rapid advancements in design software, AI capabilities, and digital marketing trends.

Learning & Development Opportunities:

• AI Design Workshops: Participate in training sessions focused on leveraging AI for creative ideation, asset generation, and workflow optimization.

• Industry Conferences: Opportunities to attend design and marketing conferences to gain insights into new trends and network with professionals.

• Mentorship: Potential to be mentored by senior designers or creative leads within Wix, guiding career development and skill enhancement.

• Internal Skill-Sharing: Regular opportunities to learn from peers within the Wix Design Studio and across other departments.

📝 Enhancement Note: The challenges and growth opportunities are closely linked, particularly around the integration of AI and adapting to a fast-paced tech environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new Wix feature, considering our brand guidelines and target audience?" (Prepare to discuss your process, research, and potential AI applications.)

• "Describe a time you had to balance creative vision with stakeholder feedback. How did you navigate that situation?" (Focus on communication, compromise, and achieving a successful outcome.)

Company & Culture Questions:

• "What excites you about Wix's mission and its role in the internet ecosystem?" (Showcase your understanding of Wix's business and vision.)

• "How do you approach collaboration within a design team and with other departments like marketing?" (Highlight your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio presentation logically, typically by project. For each project, clearly state the objective, your role, the challenges, your creative process (including AI use), the solution, and the results.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, engagement).

• Explain Your 'Why': Articulate the rationale behind your design choices. Why did you choose this color palette? Why this layout? Why this AI tool?

• Be Ready for Questions: Anticipate questions about your process, tool choices, and how you handle constructive criticism.

• Showcase AI Integration: Clearly point out where and how you used AI tools, explaining the benefits and your specific contribution.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just design skill but also strategic thinking, adaptability, and a clear understanding of how design contributes to business objectives, especially in the context of marketing and AI.

📌 Application Steps

To apply for this Web and Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects that best demonstrate your web design, brand identity, and digital asset creation skills. Specifically, include examples showcasing your ability to utilize AI tools in your design process.

• Resume Optimization: Tailor your resume to emphasize relevant experience and skills, such as proficiency in Figma, Adobe Creative Suite, conceptual thinking, and any experience with AI-driven design. Use keywords from the job description.

• Interview Preparation: Practice your portfolio presentation, focusing on explaining your design process, strategic thinking, and the impact of your work. Be prepared to discuss your experience with AI tools and how you would apply them at Wix. Research Wix's brand and recent marketing campaigns.

• Company Research: Familiarize yourself with Wix's products, mission, and recent marketing efforts. Understand their brand aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details regarding compensation, benefits, and specific interview processes should be verified directly with Wix during the application and interview stages.