Graphic Designer with UX/UI & Motion (Responso)

📍 Job Overview

Job Title: Graphic Designer with UX/UI & Motion (Responso)

Company: Base.com

Location: Lublin, Lublin Voivodeship, Poland

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Technology / Software

Date Posted: April 23, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity and user experience for Responso, an e-commerce customer service platform, through innovative graphic design, UX/UI, and motion graphics.

• Develop compelling marketing collateral, including landing pages, advertisements, social media content, and presentations, to support aggressive scaling and international market expansion.

• Design and optimize product interfaces and onboarding materials, ensuring a seamless and intuitive user journey for thousands of online stores.

• Collaborate cross-functionally with marketing, product, and development teams to translate business objectives into impactful visual solutions.

📝 Enhancement Note: This role is positioned as a critical contributor to the marketing and product development efforts of an expanding SaaS company, emphasizing visual communication and user experience. The core focus is on creating and refining digital assets for both marketing campaigns and the product interface itself.

📈 Primary Responsibilities

• Conceptualize and execute a wide range of marketing graphics, including landing pages, digital advertisements, social media visuals, and corporate presentations.

• Design and meticulously optimize product interfaces and onboarding flows, adhering to user-centered design principles and enhancing user adoption.

• Contribute to the development and evolution of Responso's cohesive visual identity system, ensuring brand consistency across all touchpoints.

• Participate in video production and tutorial creation by designing graphics, developing animations, and assisting with editing to enhance educational content.

• Foster close collaboration with content, product, and development teams to ensure seamless project execution and alignment with strategic goals.

• Prepare and export design assets, ensuring they are optimized and ready for implementation across web, mobile, and print platforms.

• Conduct thorough UX analysis, leveraging data and user feedback to propose and implement effective design improvements.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design for marketing and specialized UX/UI design for product enhancement. The emphasis on "digital first" and the need for assets ready for "web, mobile, and print" indicates a need for versatile design skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, UX/UI, or a related field is implied through the experience and portfolio requirements. Candidates are expected to demonstrate practical knowledge equivalent to a relevant educational background.

Experience: Minimum of 2-3 years of professional experience as a designer, with a proven track record in both graphic design and UX/UI.

Required Skills:

• Minimum 2-3 years of experience in graphic design and UX/UI.

• A robust portfolio showcasing expertise in designing advertising banners, email marketing messages, social media graphics, logos, and product/interface designs (UX/UI). Infographics, presentations, and print projects are also highly valued.

• Exceptional proficiency in Figma, which is the primary design tool used by the team.

• Solid understanding of social media platform specifications (Facebook, Instagram, LinkedIn) for marketing graphic design.

• Practical experience in designing and optimizing digital advertisements for platforms like Facebook Ads and Google Ads, with an awareness of their evolving requirements.

• Ability to create strong key visuals and develop consistent graphic concepts for all online formats, prioritizing digital-first approaches.

• Proficient use of Adobe Creative Suite (Illustrator, Photoshop).

• At least good knowledge of Adobe After Effects for creating marketing animations.

• Ability to design and produce short marketing animations (motion graphics) for video ads, animated banners, and social media content.

• Demonstrated understanding of UX principles, accessibility standards, and user-centered design methodologies.

• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills:

• Experience designing for SaaS products.

• Basic knowledge of HTML/CSS.

• Experience in creating micro-interactions and animations.

• Experience in conducting UX research (user interviews, usability testing).

• Experience working with design systems.

• Familiarity with tools like CapCut, HeyGen.

• Practical knowledge and willingness to utilize AI tools in the design process (e.g., for rapid graphic/illustration creation, photo editing, or UX/UI assistance).

📝 Enhancement Note: The requirement for Figma proficiency and Adobe After Effects, alongside a strong portfolio, are critical. The "digital first" approach and specific ad platform experience indicate a need for a designer who understands performance marketing visuals. The preferred skills suggest a forward-thinking company open to AI integration and modern design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates your design journey, showcasing a minimum of 2-3 years of experience in graphic design and UX/UI.

• Specific sections dedicated to digital advertising design (Facebook Ads, Google Ads), demonstrating an understanding of platform requirements and performance optimization.

• Detailed case studies of product interface (UX/UI) designs, highlighting user-centered design principles, problem-solving approaches, and iterative improvements based on data or feedback.

• Examples of brand visual system development, including key visuals and consistent graphic concepts across various online formats.

• Demonstrations of motion graphics capabilities through examples of video advertisements, animated banners, or social media animations.

• Proof of proficiency in Figma, with examples of complex interface designs or interactive prototypes.

Process Documentation:

• Case studies should ideally detail the problem statement, your design process, the tools and methodologies used (e.g., Figma, Adobe Suite, UX research techniques), the solutions implemented, and quantifiable outcomes or lessons learned.

• For UX/UI projects, outline your approach to user research, wireframing, prototyping, and usability testing.

• For marketing graphics, explain your strategy for creating impactful visuals that align with campaign objectives and target audience engagement.

• For motion graphics, describe the creative brief, animation style, and the intended impact of the final piece.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to be a well-curated collection that explicitly demonstrates skills in digital marketing graphics, UX/UI, and motion graphics, with a clear emphasis on process and results.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Poland), and the specialized skill set (UX/UI, motion graphics, digital advertising), a competitive salary range for a Graphic Designer in Poland would typically fall between 6,000 PLN to 10,000 PLN gross per month for an employment contract, or an equivalent hourly/project rate for B2B. This range can vary based on specific skills, portfolio strength, and negotiation.

Benefits:

• Fully remote work arrangement, offering flexibility and the ability to work from anywhere in Poland.

• Choice of employment contract (Umowa o pracę) or B2B contract.

• Real impact on a product used by thousands of e-commerce stores across Europe, offering significant professional satisfaction.

• Collaboration with an open and experienced marketing team, fostering a supportive and growth-oriented environment.

• Provision of necessary work tools and equipment to perform job duties effectively.

• Medical care coverage.

• Life insurance.

Working Hours: The standard working hours are expected to be around 40 hours per week, consistent with full-time employment. The fully remote nature of the role likely offers some flexibility in scheduling, allowing for efficient management of multiple projects and adherence to deadlines.

📝 Enhancement Note: The salary estimate is based on current market research for experienced graphic designers with UX/UI and motion graphics skills in Poland. The benefits package is standard for remote roles in the tech industry, with the added advantage of choosing the employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the E-commerce and SaaS sector, providing a customer service platform designed to streamline online retail operations. This context means the design work will directly impact businesses seeking to improve their customer interactions and operational efficiency.

Company Size: Base.com is in a phase of intensive scaling, suggesting a growing organization that likely offers a dynamic and evolving work environment. This size typically means opportunities for individual impact and less bureaucratic processes than in very large corporations.

Founded: Founded with a focus on e-commerce solutions, Base.com has developed Responso as a key tool to help online stores manage customer communications more effectively. This history indicates a commitment to innovation within the e-commerce support space.

Team Structure:

• The design role is part of a growing marketing team, implying close collaboration with marketing specialists, content creators, and potentially product managers.

• Reporting likely goes to a Marketing Manager or Head of Marketing, with direct interaction with product and development teams on UX/UI related tasks.

Methodology:

• Data-driven decision-making is implied through the focus on UX analysis, A/B testing (for ads), and optimizing based on user feedback.

• Agile methodologies are likely employed, given the fast-paced scaling and cross-functional team structure, requiring flexibility and iterative design processes.

• Emphasis on "digital first" and continuous improvement of visual assets for marketing and product.

Company Website: https://base.com/

📝 Enhancement Note: The company culture is likely fast-paced and growth-oriented, typical of a scaling SaaS startup. The emphasis on e-commerce solutions means designers will work on a product with tangible business impact.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Graphic Designer with a strong specialization in UX/UI and motion graphics. It's a mid-level position where the individual is expected to be largely autonomous in their design tasks, contribute strategically to visual campaigns and product interfaces, and potentially mentor or guide junior designers as the team grows. The scope includes both tactical execution and strategic input on visual direction.

Reporting Structure: The designer will likely report to a Marketing Lead or Manager, with significant collaboration with Product Managers and development teams. This structure allows for exposure to both marketing strategy and product development cycles.

Operations Impact: The designer's work will have a direct and measurable impact on Responso's growth by enhancing marketing campaign effectiveness through compelling visuals and improving user acquisition and retention via intuitive product interfaces. This role is crucial for brand perception and user engagement.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as advanced motion graphics for SaaS, complex UX/UI for e-commerce platforms, or AI-assisted design workflows.

• Leadership: Potential to grow into a Senior Designer or Design Lead role as the team expands, taking on more strategic responsibilities and managing design projects or even a small team.

• Skill Expansion: Opportunities to learn and apply new design tools, methodologies, and emerging technologies, including advanced AI design tools, user research techniques, or even basic front-end development principles.

• Cross-functional Exposure: Gain deeper insights into marketing strategy, product management, and software development cycles, broadening overall business acumen.

📝 Enhancement Note: This role offers a clear path for growth within a scaling company, moving from execution to strategic contribution and potential leadership. The emphasis on modern tools and methodologies provides ample opportunity for skill development.

🌐 Work Environment

Office Type: The role is 100% remote, meaning there is no physical office requirement. This offers maximum flexibility in terms of location within Poland.

Office Location(s): While the role is remote, the company is based in Poland, and the derived location is Lublin, Lublin Voivodeship. This suggests the company has a presence or operational base there, and candidates are expected to be located within Poland.

Workspace Context:

• Home Office: Candidates are expected to have a suitable home office setup that allows for focused work and effective participation in virtual meetings.

• Digital Collaboration: The work environment is digitally collaborative, relying heavily on communication tools, project management software, and cloud-based design platforms to maintain team cohesion and workflow.

• Tool Access: The company provides necessary tools and equipment, ensuring designers have access to the technology required for their tasks, including powerful software and potentially hardware.

Work Schedule: A standard 40-hour work week is expected, but the remote nature may allow for some flexibility in daily scheduling, provided deadlines are met and collaboration with team members in different time zones is managed effectively.

📝 Enhancement Note: The fully remote nature is a key selling point, but candidates should be prepared for a highly collaborative digital environment and the need for self-discipline and effective time management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Emphasis will be placed on the quality and relevance of your design work.

• Skills Assessment/Case Study: You may be given a design challenge or case study to complete within a specified timeframe. This could involve creating marketing graphics, designing a UI element, or proposing UX improvements for a given scenario related to Responso's product.

• Interview with Hiring Manager/Team: A discussion about your experience, design philosophy, problem-solving approach, and how you would contribute to the Responso brand. Expect questions about your portfolio pieces and your experience with specific tools and methodologies.

• Cross-functional Interview: Potentially an interview with members from the product or development teams to assess collaboration skills and understanding of technical constraints or integrations.

• Final Interview/Offer: A concluding discussion, potentially with senior leadership, to finalize details and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the required skills: digital marketing graphics (ads, social media), UX/UI design (product interfaces, onboarding), and motion graphics.

• Showcase Process: For each project, briefly explain the brief, your design process, the problem you solved, the tools used, and the outcome. Quantifiable results (e.g., increased click-through rates, improved user engagement) are highly valuable.

• Highlight Figma and Adobe Proficiency: Ensure your portfolio clearly demonstrates your mastery of Figma and your skills in Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects.

• Tailor to Responso: If possible, include a project that shows an understanding of SaaS or e-commerce platforms, or create a conceptual piece that aligns with Responso's brand and target audience.

• Organize for Clarity: Ensure your portfolio is easy to navigate, with high-quality visuals and concise descriptions. A link to a live website or a well-structured PDF is ideal.

Challenge Preparation:

• Understand Responso: Research Responso's platform, its target audience (e-commerce businesses), and its value proposition.

• Practice UX/UI Problem-Solving: Be ready to analyze a hypothetical user problem and propose design solutions, outlining your rationale.

• Prepare for Motion Graphics Tasks: If the challenge involves motion, be prepared to discuss your animation process and demonstrate simple animations.

• Digital Ad Design: Anticipate tasks related to designing effective digital ads, considering conversion rates and platform-specific requirements.

• Time Management: Practice completing design tasks efficiently within a limited timeframe, as is common in timed design challenges.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on a practical design challenge and a detailed review of the candidate's portfolio. Candidates should prepare to demonstrate not just creative talent but also a strategic, problem-solving approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaborative design. Proficiency is essential.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and creating digital assets for web and social media.
  • After Effects: For creating motion graphics, animations, and video content for marketing and product explanations.

• Prototyping Tools: Figma's built-in prototyping capabilities will be heavily utilized.

• Project Management Software: Tools like Jira, Asana, or Trello may be used for task management and workflow tracking.

Analytics & Reporting:

• UX Analytics Tools: Potentially tools like Hotjar, Crazy Egg, or similar for heatmaps, session recordings, and user behavior analysis.

• Digital Advertising Platforms: Facebook Ads Manager, Google Ads, and analytics dashboards to track campaign performance and inform design iterations.

• Product Analytics: Tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior within the Responso platform.

CRM & Automation:

• CRM: While not directly a designer's tool, understanding how CRM data influences marketing campaigns and customer segmentation can be beneficial.

• Marketing Automation Platforms: Familiarity with how designs are implemented within email marketing or marketing automation workflows.

• Integration Tools: Awareness of how design assets integrate with different platforms and systems.

📝 Enhancement Note: The technology stack is centered around industry-standard design tools, with a strong emphasis on Figma and the Adobe Creative Suite. Understanding how design integrates with analytics and marketing platforms is also key.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user, translating into intuitive and effective design solutions for both the product and marketing materials.

• Innovation: Encouraging creative thinking and the adoption of new technologies (like AI in design) and methodologies to push boundaries and improve outcomes.

• Collaboration: Fostering an environment where open communication and teamwork are paramount, ensuring seamless integration between design, marketing, and product development.

• Efficiency & Impact: Striving for designs that are not only visually appealing but also highly effective in achieving business objectives, with a focus on measurable results and continuous optimization.

• Brand Consistency: Upholding and evolving the Responso brand identity across all touchpoints to ensure a cohesive and professional user experience.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing specialists, product managers, and developers, participating actively in project discussions and providing design expertise.

• Feedback-Driven: A culture that encourages constructive feedback, both giving and receiving, to refine designs and improve processes.

• Agile & Iterative: Embracing an agile approach to design, with a willingness to iterate quickly based on feedback, data, and evolving project requirements.

• Knowledge Sharing: Encouraging the sharing of best practices, new tools, and design trends within the team to foster collective growth and innovation.

📝 Enhancement Note: The culture appears to be a blend of creative innovation and data-driven pragmatism, with a strong emphasis on teamwork and achieving tangible business results through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing & Product Design: Effectively switching between the strategic, performance-driven needs of marketing campaigns and the user-centric, functional requirements of product interfaces.

• Rapid Scaling Environment: Adapting to the fast-paced nature of a scaling company, where priorities can shift quickly and new projects emerge frequently.

• Maintaining Brand Consistency: Ensuring brand integrity across a diverse range of marketing materials and product updates, especially as new features are introduced.

• Leveraging New Technologies: Staying current with and effectively integrating emerging design tools and AI technologies into the workflow to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepen expertise in Figma, After Effects, and explore specialized plugins or advanced features.

• UX Research Training: Opportunities to develop skills in leading user interviews, conducting usability tests, and performing in-depth UX analysis.

• Design Systems Development: Contribute to or lead the creation and maintenance of design systems, a valuable skill in SaaS environments.

• AI in Design Exploration: Hands-on experience with AI tools for design generation, image editing, and workflow automation, positioning you at the forefront of design innovation.

• Industry Trends: Access to resources, webinars, or conferences focused on the latest trends in graphic design, UX/UI, and digital marketing.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges in a dynamic environment, with significant potential for professional growth through skill development and exposure to cutting-edge design practices.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing demands between a marketing campaign's visual needs and a product's functional requirements. How did you resolve this?" (Focus on prioritization, communication, and compromise.)

• "How do you approach designing for a SaaS product, particularly for an e-commerce audience? What are the key considerations?" (Highlight understanding of B2B SaaS, e-commerce pain points, and user motivations.)

• "Walk us through your process for creating a key visual for a digital advertising campaign. What factors do you consider to maximize impact and conversion?" (Detail your steps from brief to execution, including A/B testing considerations.)

Company & Culture Questions:

• "What interests you most about Responso and our mission to help e-commerce businesses?" (Show genuine interest in the company's product and market.)

• "How do you stay updated with the latest design trends and technologies, especially in areas like AI-assisted design?" (Demonstrate a proactive learning approach.)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Align your answer with the company's values of teamwork and open communication.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, narrate the journey: the problem, your approach, the solution, and the impact. Be concise but thorough.

• Highlight Key Skills: Explicitly point out where your work demonstrates Figma mastery, Adobe Suite proficiency, UX/UI principles, and motion graphics capabilities.

• Quantify Impact: Whenever possible, present metrics that show the success of your designs (e.g., improved engagement, increased conversion rates, positive user feedback).

• Interactive Demos: Be prepared to share your screen and walk through interactive Figma prototypes or demonstrate animations.

• Address Challenges: Be ready to discuss any challenges you faced during a project and how you overcame them.

📝 Enhancement Note: Preparation should focus on showcasing a blend of creative talent, strategic thinking, technical proficiency, and strong communication skills, all demonstrated through concrete examples from the candidate's portfolio and experience.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio is tailored to this role, specifically highlighting your experience in graphic design for marketing (banners, social media, landing pages), UX/UI design for digital products, and motion graphics. Include case studies that demonstrate your process and impact.

• Resume Optimization: Update your resume to clearly state your years of experience (2-3+ years), proficiency in Figma and Adobe Creative Suite, and any relevant experience in SaaS or e-commerce. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio pieces in detail, be ready for a design challenge, and research Responso's product and market to articulate your understanding and potential contributions.

• Company Research: Invest time in understanding Responso's platform, its target audience, and its value proposition. Familiarize yourself with their current branding and marketing efforts to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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