Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sculpted by Aimee

Location: Dublin, Ireland

Job Type: Permanent employee

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-05-08

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive brand elevation through premium creative asset design across print, digital, and in-store merchandising.

• Lead visual merchandising strategy for physical retail spaces, enhancing brand perception and customer engagement.

• Ensure seamless brand consistency across all retail, e-commerce, and marketing touchpoints.

• Collaborate cross-functionally to align product launches, campaigns, and seasonal stories across all channels.

📝 Enhancement Note: This role is positioned as a hybrid Graphic Designer with a strong emphasis on visual merchandising and product packaging, aligning with Sculpted by Aimee's growth in retail and e-commerce. The focus on "brand elevation" and "customer engagement" suggests a strategic design role rather than purely execution.

📈 Primary Responsibilities

• Design and execute high-quality creative assets for print collateral, retail Point of Sale (POS), visual merchandising toolkits, product packaging, web, digital advertising, Out-of-Home (OOH) campaigns, and social media.

• Develop compelling window displays, fixtures, signage, and merchandising systems to elevate brand presence and drive customer interaction in physical retail environments.

• Translate overarching brand strategy into impactful visual merchandising and product storytelling, ensuring a cohesive brand experience across all sales channels.

• Partner closely with retail, marketing, e-commerce, and product development teams to ensure design alignment for product launches, marketing campaigns, and seasonal initiatives.

• Manage the end-to-end execution of physical brand assets, liaising with external vendors to guarantee premium quality, accuracy, and timely delivery.

• Provide design support for ongoing campaigns and business-as-usual (BAU) activities, including OOH, events, press materials, in-store merchandising, CRM communications, web assets, and digital advertising.

• Maintain and evolve brand guidelines, ensuring consistent application while innovatively pushing creative boundaries to enhance brand desirability and market relevance.

• Proactively research and integrate emerging trends in visual merchandising, retail design, and the broader beauty industry to inform innovative product presentation and customer experience strategies.

• Champion sustainable design practices by minimizing waste, making conscious material choices, and supporting responsible sourcing initiatives for retail and packaging.

• Contribute to an inclusive, ethical, and diverse company culture, actively supporting community initiatives.

• Uphold integrity, transparency, and accountability in all creative execution and professional interactions.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design with a significant focus on the physical retail experience. The emphasis on "brand elevation project," "visual merchandising," and "product storytelling" indicates a need for a designer who understands how design impacts sales and brand perception in a retail environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience.

Experience: Minimum of 5 years of progressive experience in graphic design, with a strong preference for candidates with experience in the beauty, fashion, or lifestyle sectors.

Required Skills:

• Demonstrated proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Proven experience in designing for print production, including an understanding of print finishes, color management, and preparing artwork for various printing methods.

• Strong portfolio showcasing a range of work, with a particular emphasis on print design, product packaging, web graphics, and retail/visual merchandising execution.

• Excellent command of typography, layout principles, and brand identity development.

• Ability to manage multiple projects concurrently in a fast-paced, deadline-driven environment.

• Proactive self-starter with strong organizational skills and a motivated work ethic.

Preferred Skills:

• Experience with digital design for web and social media platforms.

• Knowledge of retail POS (Point of Sale) design and implementation.

• Familiarity with visual merchandising principles and toolkit development.

• Understanding of sustainable design practices and material sourcing.

• Experience working with external print vendors and production partners.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with a preference for specific industries and a strong portfolio showcasing print, packaging, and retail/VM execution, indicates a mid-level to senior designer role. The emphasis on production knowledge and vendor management suggests a need for a candidate who can see projects through from concept to final output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects that clearly demonstrate expertise in print design, including brochures, flyers, and POS materials.

• Specific examples of product packaging design, showcasing innovative solutions and brand alignment.

• Case studies of successful visual merchandising concepts or retail display designs, illustrating how design drove customer engagement or sales.

• Work samples that highlight proficiency in web and digital asset creation, such as banners, social media graphics, or email templates.

Process Documentation:

• Visual representation of workflow for print production, from initial brief to final artwork delivery, including vendor liaison.

• Examples of how brand strategy was translated into visual merchandising plans or campaign creative.

• Documentation of how design projects were managed to meet deadlines and quality standards in a fast-paced environment.

• Case studies illustrating problem-solving in design, particularly related to retail environments or packaging challenges.

📝 Enhancement Note: For a Graphic Designer role with a strong visual merchandising component, the portfolio should go beyond just static visuals. It needs to demonstrate an understanding of how design functions in a retail space and how it contributes to the overall customer journey and brand experience.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 5-10 years of experience in Dublin, Ireland, the estimated annual salary range is €35,000 - €50,000. This range accounts for the hybrid work model, the company's growth trajectory in the beauty sector, and the specific responsibilities outlined.

Benefits:

• Competitive salary package.

• Hybrid work arrangement offering flexibility.

• Opportunity to work with a rapidly growing and award-winning beauty brand.

• Employee discounts on Sculpted by Aimee products.

• Contribution to a company culture that values sustainability and community.

• Potential for professional development and career growth within the creative team.

Working Hours: 40 hours per week, with a hybrid work arrangement that balances on-site collaboration with remote flexibility.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Graphic Designer with the specified experience level in Dublin, Ireland. It considers the cost of living and the demand for creative talent in the beauty industry. Benefits are inferred from typical offerings in growing companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Cosmetics, Retail, E-commerce. Sculpted by Aimee operates within a dynamic and competitive global beauty market, emphasizing innovation, user-friendliness, and a strong brand narrative focused on natural beauty and efficiency. The company's rapid growth and multiple retail partnerships highlight its significant market presence.

Company Size: Sculpted by Aimee has grown significantly, indicated by its presence in over 500 retail doors and four flagship stores, alongside a strong e-commerce presence serving 68 countries. While an exact employee count isn't provided, this scale suggests a company size of 50-250 employees, indicating a growing, structured, yet still agile team.

Founded: Founded in late 2016 by Aimee Connolly, the brand has achieved remarkable success in under eight years, becoming Ireland's number one mass cosmetics brand in Boots Ireland and establishing a strong international footprint. This rapid growth trajectory suggests a fast-paced, ambitious, and innovative work environment.

Team Structure:

• This role reports to the Lead Designer, indicating a structured creative department.

• The Graphic Designer will be part of a growing Creative team, suggesting opportunities for collaboration and mentorship.

Methodology:

• Data-driven decision-making, particularly in understanding market trends and customer preferences in the beauty sector.

• Emphasis on user-centric design, focusing on creating products and experiences that are easy to use and deliver radiant results.

• Commitment to innovation, evident in their fast-growing skincare category and continuous product development.

• Strong focus on brand storytelling and visual identity across all touchpoints.

• Dedication to sustainability and ethical practices in product development and production.

Company Website: https://www.sculptedbyaimee.com/

📝 Enhancement Note: The company culture is likely fast-paced, driven, and innovative, reflecting its rapid growth and founder-led ethos. The emphasis on "multitasking, user-friendly products" and "effortless, radiant results" translates into a design philosophy that values clarity, impact, and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level to senior Graphic Designer position, focusing on a specialized area within creative operations: brand representation in physical and digital retail environments. The responsibilities extend beyond basic design execution to include strategic input on visual merchandising and packaging, requiring a strong understanding of brand impact and customer experience.

Reporting Structure: The Graphic Designer reports directly to the Lead Designer, indicating a clear hierarchy within the creative team. This structure allows for guidance and mentorship while providing autonomy in specific project areas. Collaboration with other departments is also a key aspect of the reporting structure.

Operations Impact: The Graphic Designer's impact is directly tied to enhancing brand perception, driving customer engagement, and supporting sales through effective visual merchandising, packaging, and campaign creative. Their work directly influences how the brand is presented in retail spaces and online, contributing to overall brand desirability and commercial success.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in visual merchandising, retail design, and packaging design, becoming a subject matter expert within the company.

• Leadership: Potential to take on more senior design projects, mentor junior designers, or even move into a Lead Designer role as the creative team expands.

• Skill Expansion: Exposure to various aspects of the beauty industry, from product development to omnichannel marketing, allowing for broader professional development.

• Strategic Contribution: As the brand continues to grow internationally, there will be increasing opportunities to contribute to global brand strategy and creative direction.

📝 Enhancement Note: The role offers significant growth potential within a rapidly expanding company, particularly for designers who can demonstrate strategic thinking and a strong understanding of retail environments and brand impact.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a combination of working from the company's office in Dublin and remotely. The office environment likely fosters collaboration and team interaction, while remote work days offer focused time for design tasks.

Office Location(s): 18F Main Street, Dundrum, Dublin, D14RP28, Ireland. This location in Dublin provides access to a vibrant city with a strong talent pool and business infrastructure.

Workspace Context:

• The office will likely be designed to reflect the brand's aesthetic, promoting a creative and inspiring atmosphere.

• Access to necessary design software and hardware will be provided.

• Opportunities for spontaneous collaboration with the Lead Designer, marketing teams, and other creative professionals will be readily available.

• The hybrid model implies a need for strong self-management and effective communication tools to ensure seamless workflow between home and office.

Work Schedule: Standard full-time working hours (40 hours per week) are expected, with the flexibility afforded by the hybrid arrangement allowing for a better work-life balance.

📝 Enhancement Note: The hybrid nature of the role in a growing beauty brand suggests a dynamic and collaborative office environment, balanced with the flexibility of remote work. This setup is attractive to professionals seeking both team synergy and personal autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements, with a particular focus on print, packaging, and retail/VM design examples.

• First Interview: Likely with the Lead Designer or hiring manager to discuss your background, motivations, and specific design experience. Expect questions about your approach to brand identity and your understanding of the beauty industry.

• Portfolio Presentation/Task: A practical exercise or a presentation of your portfolio. Be prepared to walk through your most relevant projects, explaining your design process, creative rationale, and the impact of your work, especially concerning visual merchandising or packaging.

• Final Interview: Potentially with broader stakeholders (e.g., Marketing Manager, Retail Operations) to assess cultural fit, collaboration skills, and strategic thinking regarding brand presentation.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that directly align with the job description, emphasizing print, packaging, and retail/VM work.

• Showcase Process: For each project, include a brief overview of the brief, your conceptualization process, design iterations, technical execution (e.g., print specifications), and the final outcome.

• Highlight Impact: Quantify results where possible (e.g., "Increased engagement by X%," "Successful product launch with Y units sold"). For VM projects, explain how your design enhanced the customer experience or store aesthetic.

• Brand Alignment: Demonstrate your understanding of brand identity and how you adapt your design style to different brand aesthetics, particularly within the beauty sector.

• Technical Proficiency: Clearly articulate your skills with Adobe Creative Suite and your knowledge of print production.

Challenge Preparation:

• Be ready to discuss how you would approach designing a new window display concept for a seasonal campaign or how you would ensure brand consistency across a new product launch's packaging and in-store POS.

• Prepare to articulate your understanding of current beauty industry trends and how they can be translated into compelling design solutions for Sculpted by Aimee.

• Practice explaining your design choices clearly and concisely, focusing on problem-solving and achieving business objectives.

📝 Enhancement Note: The emphasis on a strong portfolio that highlights specific areas (print, packaging, VM) is crucial. Candidates should prepare to articulate their design process and demonstrate how their work contributes to business objectives like brand elevation and customer engagement in a retail context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all design tasks.

• Print Production Software: Familiarity with software used for preparing high-resolution print-ready files.

• Digital Design Tools: Proficiency in tools for web graphics, social media content, and potentially UI/UX basics for web assets.

Analytics & Reporting:

CRM & Automation:

• Understanding of how design assets are used within CRM campaigns (emails, newsletters) and digital advertising platforms would be a plus.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Additional familiarity with digital design tools for web and social media, and an understanding of how design integrates with marketing and e-commerce platforms, would be highly advantageous.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value is creating products and experiences that are easy to use and deliver "effortless, radiant results," translating to a design approach that prioritizes clarity and user experience.

• Brand Elevation: A continuous drive to enhance the brand's premium image and market position through high-quality, aspirational design.

• Innovation: A commitment to staying ahead of trends and continuously improving product offerings and presentation, encouraging creative problem-solving.

• Efficiency: Designing for speed and multitasking, mirroring the brand's promise of "five minutes or less" beauty routines. This extends to efficient design processes.

• Sustainability & Ethics: A growing emphasis on responsible sourcing, minimizing waste, and contributing to an ethical working culture.

Collaboration Style:

• Cross-Functional: The role requires close collaboration with marketing, retail, e-commerce, and product teams to ensure cohesive campaign execution and product launches.

• Team-Oriented: Working within a growing Creative team and reporting to a Lead Designer implies a supportive and collaborative environment where ideas are shared and feedback is integral.

• Vendor Management: Effective communication and collaboration with external print and production partners are vital for delivering high-quality physical assets.

• Brand Advocate: Designers are expected to champion brand consistency and quality across all touchpoints.

📝 Enhancement Note: The company values likely center around a blend of entrepreneurial spirit (driven by the founder), a focus on customer empowerment, and a commitment to quality and innovation within the beauty industry. Collaboration is key, with designers acting as central figures in communicating the brand visually.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Balancing multiple projects with demanding deadlines in a rapidly growing company requires strong time management and prioritization skills.

• Brand Evolution: Keeping pace with the brand's growth and ensuring design consistency while also pushing creative boundaries can be challenging.

• Omnichannel Integration: Ensuring visual consistency and impact across diverse channels – from physical retail displays to digital ads and e-commerce – demands a versatile design approach.

• Sustainability Integration: Incorporating sustainable design practices and materials effectively within budget and production constraints.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in visual merchandising, retail design, and packaging design through hands-on projects and potential industry workshops.

• Industry Exposure: Gain in-depth knowledge of the beauty industry's product development, marketing, and retail strategies.

• Career Progression: Opportunities to advance within the creative team, potentially taking on more strategic or leadership responsibilities as the company scales.

• Cross-Functional Learning: Understanding the intricacies of e-commerce, marketing campaigns, and retail operations from a design perspective.

📝 Enhancement Note: The primary challenge will be managing the demands of a fast-growing company with a broad range of design needs. Growth opportunities are significant for those who can adapt, innovate, and contribute strategically to the brand's visual identity.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing visual merchandising concepts for a new product launch in a retail environment. How would you ensure it aligns with the brand's identity and drives customer engagement?"

• "Walk us through a challenging product packaging design project. What were the key considerations, challenges, and how did you overcome them?"

• "How do you ensure brand consistency across various design outputs, from print collateral to digital assets and in-store displays?"

Company & Culture Questions:

• "What attracts you to Sculpted by Aimee, and how do you see your design style aligning with our brand ethos?"

• "How do you approach working collaboratively with marketing, product, and retail teams to achieve campaign objectives?"

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies. Explain the problem, your creative solution, the process, and the outcome.

• Visual Hierarchy: Ensure your presentation is clean, well-organized, and visually appealing, reflecting your design skills.

• Focus on Relevance: Spend more time on projects that directly match the requirements (print, packaging, retail/VM).

• Quantify Impact: If possible, use metrics to demonstrate the success of your designs. For VM, describe the intended customer experience.

• Engage: Be ready to answer questions about your design choices and be open to discussing how you might tackle future challenges for Sculpted by Aimee.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of branding, retail environments, and the specific demands of the beauty industry. Candidates must be prepared to articulate their design process and showcase how their work drives tangible business results.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Sculpted by Aimee careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in print design, product packaging, and visual merchandising. Ensure it reflects a high level of creativity, technical skill, and brand understanding relevant to the beauty industry.

• Resume Optimization: Highlight your 5+ years of experience, specific software proficiencies (Adobe Creative Suite), and any experience within the beauty, fashion, or lifestyle sectors. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your creative rationale, and discussing your experience with print production and retail environments. Prepare specific examples for the strategy and behavioral questions.

• Company Research: Familiarize yourself with Sculpted by Aimee's brand, product lines, recent campaigns, and their presence in retail spaces. Understand their core values and mission to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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