Graphic Designer (UX/UI) Part-time for a AI Marketing Company (US-Based/Remote) at Paired

📍 Job Overview

Job Title: Graphic Designer (UX/UI) - Part-time for an AI Marketing Company

Company: Paired

Location: Mexico

Job Type: PART_TIME

Category: UX/UI Design, Product Design, Marketing Design

Date Posted: 2026-06-23

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This part-time Graphic Designer role focuses on UX/UI and product design for an AI-powered competitive intelligence platform, requiring a strong understanding of conversion-focused design.
Responsibilities encompass the design and continuous improvement of the company's marketing website, campaign-specific landing pages, and the core Spyglass product experience.
The position demands advanced proficiency in Figma for creating wireframes, user flows, prototypes, and high-fidelity mockups, alongside a deep understanding of responsive design principles.
A key aspect of the role is building and maintaining a scalable design system, ensuring brand consistency and reusability across all digital touchpoints, with a focus on optimizing user journeys for demo bookings and sign-ups.

📝 Enhancement Note: This role is positioned as a highly autonomous, hands-on position with direct influence, indicating a need for a candidate comfortable with significant ownership and proactive problem-solving within a fast-paced startup environment. The "US-Based/Remote" in the original title, combined with the "Mexico" location, suggests the company is US-based but actively hiring remote talent in Mexico, with compensation and communication being US-centric.

📈 Primary Responsibilities

Design, maintain, and iteratively enhance the Spyglass marketing website, focusing on creating responsive page layouts, templates, and scalable design patterns that drive user engagement.
Develop high-converting landing pages for paid acquisition campaigns, strategic partnerships, and new product launches, including the design and A/B testing of key conversion elements like hero sections, CTAs, and social proof.
Contribute to the core design of the Spyglass platform, translating user needs and product requirements into intuitive interfaces for dashboards, competitor intelligence feeds, alerts, and data visualizations.
Build and manage a comprehensive design system, defining reusable components, design tokens, and interaction patterns to ensure brand consistency and efficiency across marketing and product surfaces.
Collaborate closely with founders and engineers to translate user feedback and business objectives into polished, conversion-focused user journeys and seamless implementation of design solutions.
Conduct usability reviews and analyze user data to identify opportunities for improving product usability and optimizing user flows for demo bookings and sign-up conversions.
Create wireframes, user flows, interactive prototypes, and high-fidelity mockups using advanced Figma features, ensuring smooth integration with engineering workflows.
Support A/B testing initiatives by designing iterative improvements and variants for critical conversion elements across web properties.

📝 Enhancement Note: The emphasis on "conversion-focused user journeys" and "optimizing user flows to improve demo bookings and sign-up conversions" indicates that this role is not just about aesthetics but also about driving measurable business outcomes through design. This implies a need for candidates who understand marketing funnels and user acquisition strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is implied by the responsibilities and required experience. Candidates with equivalent practical experience and a robust portfolio will be considered.

Experience: Minimum of 3+ years of dedicated UX/UI design experience, preferably within startup, SaaS, agency, or similarly fast-paced environments. This experience should demonstrate a proven ability to deliver high-quality design solutions from concept to implementation.

Required Skills:

Advanced proficiency in Figma, including mastery of Auto Layout, Components, Variables, and interactive prototyping capabilities.
Strong visual design skills with a keen eye for typography, layout, spacing, color systems, and establishing clear visual hierarchy.
Deep understanding of responsive design principles and their application across various devices and screen sizes.
Proven experience in designing conversion-focused user experiences and optimizing user journeys to achieve specific business goals like demo bookings and sign-ups.
Ability to create wireframes, user flows, prototypes, and high-fidelity mockups that effectively communicate design intent.
Experience in building and maintaining scalable design systems, including reusable components and design tokens.
Excellent collaboration skills, with the ability to work effectively with engineers and understand technical constraints during implementation.
Strong communication, organizational, and time-management skills, essential for a part-time, autonomous role.
Demonstrated ability to work independently with minimal oversight and manage multiple design projects concurrently. Preferred Skills:
Experience designing for AI-powered products or platforms handling complex, data-heavy information.
Familiarity with analytics dashboards, competitive intelligence tools, and data visualization best practices.
Proficiency in motion design or advanced interaction design, including micro-interactions and transitions.
Basic understanding of front-end development concepts, such as HTML, CSS, Tailwind, or React styling, to facilitate better collaboration with developers.
Previous experience working with Direct-to-Consumer (DTC), e-commerce, consumer brands, or Consumer Packaged Goods (CPG) companies.
Experience contributing to product development in an early-stage startup environment.

📝 Enhancement Note: The emphasis on Figma proficiency, particularly "Auto Layout, Components, Variables, and Interactive Prototyping," suggests the company utilizes advanced Figma features for efficiency and scalability. Candidates should be prepared to demonstrate their expertise in these specific areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio is mandatory, showcasing a minimum of 3 years of UX/UI design work.
The portfolio must feature distinct sections demonstrating expertise in both:
- Marketing websites and high-converting landing pages, highlighting conversion optimization strategies.
- Product design for complex SaaS platforms, dashboards, or web applications, illustrating user interface design and user experience improvements.
Examples of scalable design systems, reusable components, and design tokens should be clearly presented.
Case studies detailing the process from problem identification to solution implementation, including user research, wireframing, prototyping, A/B testing, and measurable outcomes. Process Documentation:
For each portfolio project, candidates should be prepared to articulate their design process, including:
- Workflow design and optimization phases, detailing how user needs and business goals were addressed.
- Implementation methods and collaboration with engineering teams to ensure successful deployment.
- Measurement and performance analysis, explaining how design impact was tracked and evaluated (e.g., conversion rates, user engagement metrics).
- The rationale behind design decisions, particularly those aimed at improving conversion and user experience.

📝 Enhancement Note: Given the "part-time" nature and the focus on "conversion-focused experiences," the portfolio should ideally highlight projects where the candidate drove measurable results, such as increased conversion rates, demo bookings, or user engagement, supported by data and A/B test outcomes.

💵 Compensation & Benefits

Salary Range: Based on the "Competitive salary in USD" and the "Mid-level (2-5 years)" experience requirement, for a part-time role (20 hours/week) in Mexico, a range of USD $30,000 - $50,000 annually (pro-rated for 20 hours/week) is a reasonable estimate. This translates to approximately USD $15-$25 per hour.

Benefits:

Competitive Salary in USD: Paid in US Dollars, providing a stable and potentially advantageous exchange rate for individuals in Mexico.
Monthly Performance Bonuses: Opportunities for additional compensation tied directly to individual and company performance, incentivizing high achievement.
Fully Remote Work Environment: Complete flexibility to work from any location, eliminating commute times and offering a better work-life balance.
Flexible Scheduling: The part-time nature (20 hours/week) allows for significant flexibility in setting work hours, accommodating personal needs or other commitments.

Working Hours: This is a part-time position requiring approximately 20 hours per week. The role offers flexible scheduling, allowing the designer to determine their working hours in coordination with team needs and project deadlines, fostering autonomy.

📝 Enhancement Note: The salary estimate is derived from industry benchmarks for skilled UX/UI designers in Latin America, adjusted for the US Dollar compensation and the part-time nature of the role. It also considers the competitive landscape for remote talent. The benefits are directly extracted from the provided text and highlighted for their appeal to remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the AI-powered competitive intelligence sector, a rapidly growing field within the broader SaaS and Marketing Technology industries. This context means the company is likely innovative, data-driven, and focused on providing actionable insights to consumer brands for competitive advantage.

Company Size: Paired is a staffing agency, but the client company is described as a startup, likely early-stage to growth-stage, indicated by the involvement of founders and engineers in design discussions. This implies a dynamic, agile, and potentially less hierarchical environment where individual contributions are highly visible.

Founded: While the founding date of the client company isn't specified, the description suggests it's a relatively new or rapidly scaling entity, likely focused on disrupting the market with AI solutions.

Team Structure:

The design role will likely be part of a small, lean team, potentially reporting directly to a founder or Head of Product/Marketing.
Collaboration will be cross-functional, primarily with founders, product managers, and engineers, requiring strong communication and alignment.
The company culture is expected to be fast-paced, results-oriented, and focused on innovation, with a strong emphasis on data-driven decision-making and rapid iteration. Methodology:
Design decisions will be heavily influenced by data analytics, user feedback, and competitive benchmarking.
Workflow planning and optimization will be key, especially in creating reusable design patterns and efficient processes for campaign deployment.
Automation and efficiency practices will be encouraged, particularly through the development of a scalable design system and reusable frameworks for landing pages.

Company Website: https://paired.com/ (for the staffing agency)

The client company's website is likely associated with their product, "Spyglass."

📝 Enhancement Note: The startup environment implies a need for adaptability and a willingness to wear multiple hats. The focus on AI and competitive intelligence suggests a culture that values continuous learning and staying ahead of market trends.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-level UX/UI Designer stage, offering significant ownership and direct influence typically found in more senior roles but within a focused, part-time capacity. The autonomy and responsibility for key design areas (marketing website, landing pages, product experience) provide a strong foundation for career advancement.

Reporting Structure: The designer will likely report directly to a founder or a senior leader such as a Head of Product or Marketing. This close proximity to leadership offers excellent visibility and opportunities for mentorship.

Operations Impact: The designer's work will have a direct impact on crucial business metrics, including demo bookings, sign-up conversions, user acquisition, and overall product usability. Their contributions will be instrumental in shaping the brand's digital presence and the user experience of a critical SaaS platform.

Growth Opportunities:

Skill Specialization: Deepen expertise in UX/UI design for SaaS, AI products, and conversion rate optimization, potentially leading to a Senior UX/UI Designer or Product Design Lead role.
Design System Leadership: Take on greater responsibility for expanding and governing the design system, becoming a subject matter expert in design consistency and scalability.
Cross-functional Exposure: Gain valuable experience collaborating closely with founders, engineers, and marketing teams, understanding the broader business strategy and product development lifecycle.
Leadership Potential: With proven success in this role, opportunities to lead design initiatives or mentor junior designers could emerge as the company scales.

📝 Enhancement Note: The part-time nature (20 hours/week) might present a unique growth path, allowing for simultaneous development in other areas or personal projects while gaining significant experience in a high-impact role. The direct collaboration with founders is a significant growth accelerator.

🌐 Work Environment

Office Type: This is a fully remote position. There is no requirement to work from a physical office. The company operates without a traditional office space for this role.

Office Location(s): The role is based in Mexico, but the remote nature means the designer can work from any suitable location within Mexico. The hiring company is US-based.

Workspace Context:

Flexibility: The remote and flexible scheduling environment allows designers to create an optimal personal workspace tailored to their needs.
Tools & Technology: Access to and proficiency with digital collaboration tools and design software (primarily Figma) is essential. The company will likely provide access or expect the use of industry-standard tools.
Collaboration: While remote, the role requires active participation in virtual team meetings, design critiques, and collaborative sessions using digital platforms.

Work Schedule: The role requires approximately 20 hours per week, with flexible scheduling. This allows the designer to manage their time effectively, balancing work with personal life or other professional commitments, while ensuring availability for key meetings and project milestones.

📝 Enhancement Note: The "US-Based/Remote" descriptor in the original title, combined with the Mexico location and USD compensation, indicates a US company culture applied to international remote talent. Candidates should expect communication and potentially performance expectations to align with US business hours where feasible.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's core requirements.
Portfolio Presentation & Technical Interview: A session where you present your portfolio, walking through 2-3 key projects that showcase your UX/UI design expertise, particularly in marketing websites, landing pages, and SaaS product design. Expect in-depth questions about your design process, decision-making, Figma proficiency, and conversion optimization strategies.
Founder/Hiring Manager Interview: A discussion focused on your experience in startup environments, your ability to work autonomously, your understanding of AI/SaaS products, and cultural fit with a fast-paced, innovative company.
Technical Challenge (Potentially): You might be given a small design exercise or asked to critique an existing design to assess your problem-solving skills and approach to specific design challenges.
Final Interview: A wrap-up discussion, potentially with other key team members, to finalize details and assess overall suitability.

Portfolio Review Tips:

Curate Strategically: Select 2-3 projects that best showcase your experience in marketing websites, landing pages, and SaaS product design. Prioritize projects with measurable results in conversion optimization.
Highlight Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, prototyping, testing), key Figma techniques used, and the outcomes achieved (quantify impact with data if possible).
Showcase Figma Mastery: Be prepared to discuss your advanced Figma skills, including Auto Layout, Components, Variables, and interactive prototyping. Demonstrating these capabilities directly within your portfolio or during a screen-share session is highly recommended.
Emphasize Conversion Focus: Clearly explain how your designs contributed to improving demo bookings, sign-ups, or other key conversion metrics. Use data and A/B test results to support your claims.
Design System Examples: If possible, include examples of design systems you've contributed to, showcasing your understanding of scalability, reusability, and consistency.

Challenge Preparation:

Understand the Product: Familiarize yourself with competitive intelligence platforms and AI-driven marketing tools to grasp the context of the Spyglass product.
Practice Design Critiques: Be ready to analyze and critique existing designs, identifying areas for improvement in terms of UX, UI, and conversion.
Articulate Your Rationale: Practice explaining your design decisions clearly and concisely, focusing on user needs, business goals, and technical feasibility.
Figma Proficiency: Ensure you can quickly navigate and utilize Figma features efficiently, as any practical exercises will likely be conducted live or timed.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing both: Marketing websites and landing pages AND Product design for SaaS platforms, dashboards, or web applications" means candidates must present a well-rounded portfolio that covers both B2B marketing and B2B product design.

🛠 Tools & Technology Stack

Primary Tools:

Figma: This is the central design tool. Advanced proficiency is required, specifically in Auto Layout, Components, Variables, and interactive prototyping. Candidates should be comfortable creating and managing complex design files, design systems, and reusable assets within Figma.
Design System Tools: While Figma is the primary platform, understanding principles of design tokens, style guides, and component libraries is crucial.

Analytics & Reporting:

Familiarity with analytics dashboards and intelligence tools is preferred. The designer should be able to interpret data from tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to inform design decisions and measure impact. CRM & Automation:
While not directly a design tool, understanding how design impacts CRM and marketing automation workflows (e.g., lead generation forms on landing pages) is beneficial. Experience with tools like Salesforce, HubSpot, or marketing automation platforms is a plus.

📝 Enhancement Note: The explicit mention of Figma's advanced features (Auto Layout, Components, Variables) indicates that the company leverages these for efficiency and scalability. Candidates should be prepared to discuss their experience with these specific functionalities.

👥 Team Culture & Values

Operations Values:

Innovation & AI Focus: A drive to leverage cutting-edge AI technology to provide unique competitive intelligence solutions.
Data-Driven Decision-Making: A strong emphasis on using data and analytics to inform design choices, measure impact, and drive business results.
User-Centricity: A commitment to understanding user needs and delivering intuitive, valuable product experiences.
Efficiency & Scalability: A focus on creating streamlined processes and scalable design solutions, particularly through design systems and reusable components.
Autonomy & Ownership: Expectation for individuals to take initiative, manage their work independently, and feel a strong sense of ownership over their domain.

Collaboration Style:

Cross-functional Integration: Close collaboration with founders and engineers is expected, requiring clear communication and a shared understanding of goals.
Feedback Exchange: A culture that values constructive feedback on designs to ensure continuous improvement and alignment.
Agile & Iterative: A willingness to adapt designs based on new insights, user feedback, and evolving business priorities, characteristic of a startup environment.
Proactive Communication: Regular updates and transparent communication are essential for remote collaboration, ensuring everyone is aligned on project status and potential roadblocks.

📝 Enhancement Note: The company is likely to value individuals who are proactive, self-motivated, and comfortable working in a dynamic startup setting. The "AI Marketing Company" aspect suggests a culture that embraces technology and data to drive marketing and product strategies.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing B2B Marketing & Product Design: Effectively designing for both external-facing marketing materials (website, landing pages) and internal-facing product interfaces (dashboards, data visualizations) requires distinct skill sets and strategic thinking.
AI Product Complexity: Designing intuitive interfaces for AI-powered products and data-heavy platforms can be challenging due to the inherent complexity of the technology and data.
Remote Autonomy: Excelling in a part-time, fully remote role requires strong self-discipline, time management, and proactive communication to stay aligned with the team.
Rapid Iteration: The fast-paced startup environment means designs may need to be iterated upon frequently based on new data or evolving product strategy.

Learning & Development Opportunities:

Deep Dive into AI/SaaS Design: Gain specialized experience in designing for cutting-edge AI and complex SaaS platforms, enhancing your marketability.
Conversion Rate Optimization Expertise: Develop advanced skills in designing for conversion, A/B testing, and driving measurable business outcomes through design.
Design System Development: Contribute significantly to building and scaling a design system, a highly valuable skill for any design professional.
Startup Experience: Acquire invaluable experience in a dynamic startup environment, learning about product strategy, founder collaboration, and rapid growth cycles.

📝 Enhancement Note: The challenges presented are typical for roles in fast-growing tech startups, especially those dealing with complex technologies like AI. The growth opportunities are directly tied to overcoming these challenges and developing specialized skills.

💡 Interview Preparation

Strategy Questions:

"Tell me about a time you designed a marketing website or landing page that significantly improved conversion rates. What was your process, and what were the results?" (Focus on quantifiable impact, A/B testing, and conversion-focused design elements).
"How would you approach designing a dashboard for an AI-powered competitive intelligence platform? What are the key considerations for visualizing complex data and competitor insights?" (Demonstrate understanding of data visualization, user needs in competitive analysis, and AI product context).
"Describe your experience building or contributing to a design system. How do you ensure consistency and scalability across different product surfaces?" (Highlight Figma proficiency, component-based design, and process for managing design assets). Company & Culture Questions:
"Why are you interested in working for an AI marketing company and specifically our product, Spyglass?" (Show genuine interest and research into the company's mission and market).
"How do you approach working independently in a remote, part-time role? How do you ensure effective communication and collaboration with a distributed team?" (Emphasize self-management, proactive communication, and experience with remote collaboration tools).
"How do you stay updated on the latest UX/UI design trends, especially in the SaaS and AI space?" (Demonstrate a commitment to continuous learning and industry awareness). Portfolio Presentation Strategy:
Structure Your Narrative: For each project, clearly outline the problem, your role, the design process, key decisions, and the final outcome/impact. Use a consistent structure.
Showcase Figma Skills: Be prepared to walk through your Figma files, demonstrating your use of Auto Layout, Components, Variables, and interactive prototyping. This is a critical part of the evaluation.
Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs, such as increased conversion rates, improved user engagement, or reduced bounce rates.
Focus on Conversion & User Journeys: Explicitly tie your design choices back to improving user journeys, driving demo bookings, and increasing sign-ups.
Be Ready for Critiques: Practice articulating your design rationale and be open to constructive feedback during the presentation.

📝 Enhancement Note: The interview preparation advice is tailored to highlight the specific requirements of this role: UX/UI design for AI SaaS, conversion optimization, Figma mastery, and remote/startup experience.

📌 Application Steps

To apply for this Graphic Designer (UX/UI) position:

Submit your application through the provided Workable link.
Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in marketing websites, landing pages, and SaaS product design. Prioritize projects that demonstrate conversion optimization and advanced Figma usage.
Resume Optimization: Ensure your resume clearly highlights your 3+ years of UX/UI experience, proficiency with Figma (mentioning Auto Layout, Components, Variables), and any experience with AI products, SaaS, or conversion-focused design.
Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on your design process, technical Figma skills, and the measurable impact of your work. Be ready to discuss your approach to remote collaboration and autonomy.
Company Research: Familiarize yourself with Paired (the agency) and research the client's product, Spyglass, and the competitive intelligence/AI marketing landscape to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer (UX/UI) Part-time for a AI Marketing Company (US-Based/Remote)