Graphic Designer (m/f/d) - Den Bosch

📍 Job Overview

Job Title: Graphic Designer (m/f/d)

Company: Boost

Location: Den Bosch, Netherlands & Ratingen, Germany

Job Type: Permanent employee

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-23

Experience Level: 2-5 Years

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Drive creative execution for loyalty and collectibles campaigns by designing compelling visual assets and marketing materials.

• Prepare and finalize print-ready artwork and production files, ensuring adherence to brand consistency and quality standards.

• Collaborate closely with internal teams and external production partners on international projects, fostering a global design approach.

• Leverage cutting-edge AI-powered creative tools to enhance ideation, visual development, and production workflows, optimizing efficiency.

• Translate strategic commercial objectives into impactful design solutions that attract shoppers and boost sales for leading retailers and brands.

📝 Enhancement Note: This role sits at the intersection of creative design and practical execution, with a strong emphasis on loyalty and collectibles promotions within the retail and FMCG sectors. The integration of AI tools is a key differentiator, suggesting a forward-thinking approach to design processes and workflow optimization. The role requires a blend of artistic talent and technical proficiency, particularly in print production and presentation design.

📈 Primary Responsibilities

• Develop visually engaging presentations for pitches, client meetings, and sales opportunities, translating strategic briefs into compelling narratives.

• Design a wide range of marketing collateral, including packaging, promotional materials, Point-of-Sale (POS) assets, and campaign visuals.

• Meticulously prepare, review, and finalize print-ready artwork and production files, ensuring accuracy and compliance with specifications.

• Support the conceptualization and visual storytelling for loyalty and collectibles programs, contributing to the overall campaign strategy.

• Effectively translate strategic and commercial objectives into impactful design solutions that resonate with target audiences.

• Maintain brand consistency and ensure high-quality execution across all design deliverables, upholding Boost's brand integrity.

• Collaborate closely with cross-functional stakeholders, including marketing, sales, and production teams, on international projects.

• Actively leverage AI-powered creative tools and workflows to accelerate ideation, visual development, presentation creation, and production processes.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring the ability to manage multiple design projects from conception to final production. The emphasis on AI tools indicates a need for adaptability and a willingness to explore new technologies in the design workflow. The international scope implies a need for cultural awareness and strong communication skills across diverse markets.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant design skills and experience is paramount. A Bachelor's degree in Graphic Design, Visual Arts, or a related field would be beneficial but not strictly required.

Experience: Minimum of 3 years of professional experience in graphic design, packaging design, production design, or a similar creative role within a dynamic agency or corporate environment.

Required Skills:

• Design Software Proficiency: Expert-level command of Adobe Creative Cloud suite, with a particular focus on InDesign, Illustrator, and Photoshop.

• Presentation Design: Excellent skills in PowerPoint for creating professional, client-facing presentations that convey complex ideas visually.

• Print Production Knowledge: Solid understanding of print production processes, including artwork preparation, color management, and file checking for various printing methods.

• Packaging Design Principles: Familiarity with packaging design requirements, including dielines, material considerations, and regulatory compliance.

• Detail Orientation: A keen eye for detail to ensure accuracy, quality control, and brand consistency across all design outputs.

• Creative Execution: Ability to balance creative vision with practical execution, delivering on project briefs and deadlines.

• International Collaboration: Comfort and experience working in an international, fast-paced environment with diverse teams.

• Organizational Skills: Strong organizational capabilities to manage multiple projects, prioritize tasks, and meet deadlines effectively.

• Proactive Mindset: A proactive, solution-oriented approach with a strong sense of ownership and accountability.

• English Proficiency: Excellent written and spoken English communication skills are essential for international collaboration.

• AI Tool Experience: Practical experience working with AI-supported creative tools and workflows (e.g., Adobe Firefly, Claude, ChatGPT, or similar).

• Enthusiasm for AI: Curiosity and enthusiasm for emerging technologies and AI-assisted design processes.

Preferred Skills:

• Industry Experience: Prior experience in retail, FMCG, promotions, packaging, or shopper marketing environments.

• 3D/Motion/Digital Design: Experience with 3D visualization, motion graphics, or digital design techniques.

• Additional Languages: Dutch and/or German language skills are a strong advantage; other European languages are considered a plus.

• Concept Development: Proven ability in concept development and visual storytelling for marketing campaigns.

📝 Enhancement Note: The emphasis on AI tools is a significant differentiator for this role, suggesting that candidates with practical experience and a forward-thinking mindset in this area will be highly competitive. The preference for industry-specific experience and additional languages indicates a desire for candidates who can quickly integrate into the company's operational context and international client base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Presentation Excellence: Showcase a range of client-facing presentations, demonstrating strong visual storytelling, layout design, and information hierarchy. Include examples that effectively communicate complex ideas and data visually.

• Packaging Design Case Studies: Present detailed case studies of packaging design projects, highlighting the design process from concept to final print-ready artwork. Include examples of different packaging types and materials.

• Promotional Material Showcase: Include examples of various promotional materials designed, such as POS assets, brochures, digital ads, or campaign visuals, demonstrating versatility and impact.

• AI Tool Integration Examples: If possible, include examples of projects where AI tools were used to enhance the design process, e.g., for ideation, rapid prototyping, or asset generation. Clearly articulate the impact of AI on the workflow and final outcome.

• Print Production Readiness: Demonstrate a clear understanding of print production requirements through examples of final artwork files, including considerations for bleeds, color modes, and resolution.

Process Documentation:

• Workflow Design & Optimization: Portfolio pieces should implicitly or explicitly show an understanding of design workflow management, from brief intake to final delivery, with an emphasis on efficiency.

• Implementation & Automation: Highlight projects where design elements were successfully implemented across various channels, and where AI tools or other methods were used to streamline production.

• Measurement & Performance Analysis: While not a direct responsibility of a designer, showcasing an understanding of how design impacts campaign performance (e.g., increased engagement, sales uplift) through case studies is highly valuable.

📝 Enhancement Note: For a graphic design role, the "portfolio" is the primary demonstration of capability. For this specific role, the portfolio needs to showcase not just creative talent but also technical proficiency in print production, presentation design, and critically, an understanding and application of AI tools in the design process. Case studies that highlight problem-solving and impact are crucial.

💵 Compensation & Benefits

Salary Range: Given the experience level (2-5 years), the hybrid work model, and the international locations (Netherlands and Germany), a competitive salary range is expected. For a Graphic Designer with these qualifications in the Netherlands, the range could be approximately €35,000 - €55,000 annually gross. In Germany, this could translate to approximately €38,000 - €58,000 annually gross. The final offer will depend on specific experience, skills, and the exact location within these countries.

Benefits:

• Competitive Compensation Package: A salary commensurate with experience and market standards.

• Hybrid Working Model: Flexibility with 3 days in the office and 2 days remote, promoting work-life balance.

• Development Opportunities: Access to training and resources for professional growth, including learning about new technologies like AI in design.

• International Exposure: Opportunity to work on campaigns for leading retailers and brands across multiple European markets.

• Company Events: Regular company events fostering team spirit and networking.

• Additional Employee Benefits: A package of supplementary benefits that may include health insurance contributions, pension schemes, or other perks.

Working Hours: The standard working hours are likely to be around 40 hours per week, typical for full-time permanent positions in both the Netherlands and Germany. The hybrid model offers flexibility within these hours.

📝 Enhancement Note: Salary estimates are based on general market data for Graphic Designers with 2-5 years of experience in the Netherlands and Germany, considering the hybrid work arrangement and the international nature of the company. Benefits are directly extracted from the provided information and contextualized for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Sales Services, Retail Promotions, Shopper Marketing, Loyalty Programs. Boost operates within the dynamic retail and consumer goods sector, focusing on driving sales and customer loyalty through innovative promotional strategies and collectible campaigns.

Company Size: Boost is a medium-sized company, with offices in multiple European countries and operations spanning 15 countries. This size typically allows for a blend of structured processes and entrepreneurial agility, with flat hierarchies.

Founded: Boost has a history of providing creative concepts and sales tools for shopper marketing and loyalty programs. The company emphasizes an innovative approach and going the extra mile for clients, with a recent focus on making loyalty more sustainable.

Team Structure:

• Cross-functional Design Team: The Graphic Designer will likely be part of a creative team that collaborates closely with marketing, sales, account management, and production departments.

• International Collaboration: The role involves working with colleagues across various European markets, necessitating clear communication and coordination.

• Reporting Line: Likely reports to a Creative Director, Design Lead, or Head of Marketing, with direct interaction with project managers and account teams.

Methodology:

• Customer-Centric Approach: Boost designs promotions in strategic partnership with customers, aligning with their marketing strategies to attract shoppers and increase spending.

• Data-Informed Creativity: While creative, the design process is grounded in commercial objectives and aims to achieve measurable results like increased visits and spending.

• Innovation & AI Integration: A strong emphasis on adopting new technologies, particularly AI, to enhance creative processes and efficiency.

• Collaborative Environment: The company culture values teamwork, flexibility, and open communication, encouraging passionate colleagues to work together.

Company Website: https://www.boost-group.com/ (Inferred from context, as URL was null)

📝 Enhancement Note: The company culture is described as dynamic, international, and entrepreneurial with flat hierarchies. The values of Respect, Reliability, Flexibility, Passion, Innovation, and Teamwork are central. For a graphic designer, this translates to an environment where creative input is valued, but must be aligned with commercial goals and supported by robust production processes, including emerging AI technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires demonstrated experience and the ability to work autonomously on design tasks, while also being a collaborative team player. The role is focused on executing design strategies and contributing to concept development, rather than setting overarching design direction.

Reporting Structure: The Graphic Designer will report to a senior member of the creative or marketing team, such as a Creative Director, Design Manager, or Marketing Lead. They will likely collaborate extensively with project managers, account executives, and production specialists.

Operations Impact: The Graphic Designer's work directly impacts Boost's ability to win new business and retain existing clients by creating compelling sales presentations, attractive promotional materials, and eye-catching packaging. High-quality design contributes to the perceived value of Boost's services and the success of client campaigns, ultimately driving sales and customer loyalty for Boost's clients.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as packaging design, shopper marketing visuals, or AI-driven creative workflows.

• Leadership Potential: With proven success and leadership qualities, there may be opportunities to move into a Senior Graphic Designer or Art Director role, potentially managing junior designers or leading creative projects.

• Cross-functional Development: Gain exposure to marketing strategy, sales processes, and production management, broadening understanding of the GTM lifecycle.

• Skill Advancement: Continuous learning and development in new design tools, AI technologies, and industry best practices through internal training or external courses.

📝 Enhancement Note: The growth path for a graphic designer typically involves increasing responsibility, creative leadership, and specialization. For this role, a significant growth avenue lies in mastering and championing the use of AI tools within the creative process, positioning the individual as an expert in this emerging area within Boost.

🌐 Work Environment

Office Type: The company offers a hybrid working model, indicating a modern work environment that balances in-office collaboration with remote flexibility. The offices are likely designed to facilitate teamwork and creative ideation.

Office Location(s): The role is based in Den Bosch, Netherlands, and Ratingen, Germany. This suggests opportunities to work within different European market contexts and potentially collaborate with teams in both regions.

Workspace Context:

• Collaborative Spaces: Offices are expected to have areas conducive to team meetings, brainstorming sessions, and collaborative design work.

• Technology & Tools: Access to the necessary design software (Adobe Creative Cloud), presentation tools (PowerPoint), and potentially AI tools integrated into the workflow.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues in the office, fostering a strong team spirit and facilitating spontaneous problem-solving.

• Hybrid Setup: The hybrid model allows for focused work at home and collaborative, engaging work in the office, catering to different task requirements.

Work Schedule: The standard working hours are approximately 40 hours per week, with a hybrid arrangement allowing for 3 days in the office and 2 days remote. This structure supports a balanced approach to work and personal life, while ensuring consistent engagement with the team and company objectives.

📝 Enhancement Note: The hybrid work model is a key feature, suggesting an environment that trusts employees to manage their time effectively. The international locations imply a need for adaptability to different cultural nuances and potentially different operational rhythms across regions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role and the required skills.

• Creative Assessment/Portfolio Review: A dedicated session to walk through your portfolio, discuss your design process, and understand your approach to problem-solving and client briefs. Be prepared to discuss specific projects in detail.

• Technical/AI Skills Discussion: An interview segment focused on your proficiency with Adobe Creative Cloud, PowerPoint, and crucially, your experience and enthusiasm for AI-powered creative tools.

• Behavioral & Cultural Fit Interview: Questions designed to assess your alignment with Boost's values (Respect, Reliability, Flexibility, Passion, Innovation, Teamwork), your ability to work in a fast-paced, international environment, and your problem-solving mindset.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and final offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in packaging design, presentation design, and promotional materials. Prioritize work that aligns with the retail/FMCG/promotions sector.

• Highlight Process & Impact: For each project, clearly articulate the brief, your creative process, the tools used (especially AI if applicable), and the results or impact achieved. Use storytelling to engage the interviewer.

• Showcase Technical Proficiency: Demonstrate your understanding of print production requirements and your ability to deliver print-ready files. Include examples of packaging dielines or mock-ups if relevant.

• Emphasize AI Integration: If you have used AI tools, clearly explain your role, the specific tools used, how they enhanced your workflow or the final output, and what you learned from the experience. This is a key differentiator for this role.

• Prepare for Presentation: Be ready to present your portfolio digitally, ensuring smooth navigation and clear articulation of each project. Practice your pitch to ensure it's concise and impactful.

Challenge Preparation:

• Design Exercise: You may be given a brief design task to complete within a set timeframe, either before the interview or during it. This could involve creating a concept for a promotional item or a slide for a presentation.

• Problem-Solving Scenarios: Be prepared to discuss hypothetical design challenges, such as how you would approach a tight deadline, conflicting feedback, or a complex technical requirement.

• AI Application Scenarios: Anticipate questions about how you would use AI tools to solve specific design problems or improve existing workflows.

📝 Enhancement Note: The application process will heavily scrutinize both creative talent and technical aptitude, with a particular focus on AI tool proficiency. Candidates should prepare a portfolio that explicitly demonstrates this, along with strong presentation and communication skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including InDesign (layout and print production), Illustrator (vector graphics and branding), and Photoshop (image editing and manipulation).

• Microsoft PowerPoint: Critical for creating visually compelling sales presentations and client pitches.

• AI Creative Tools: Experience with or willingness to learn and utilize tools such as Adobe Firefly, Claude, ChatGPT, or similar AI platforms for ideation, content generation, and workflow acceleration.

Analytics & Reporting:

• While not a primary focus for a graphic designer, understanding how design impacts campaign performance metrics (e.g., engagement rates, conversion lifts) is beneficial. Familiarity with basic analytics dashboards is a plus. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this role. However, an understanding of how marketing collateral integrates into broader CRM and marketing automation platforms used by clients would be advantageous.

📝 Enhancement Note: The technology stack heavily emphasizes design software and a forward-looking integration of AI tools. Proficiency in Adobe CC and PowerPoint is non-negotiable, while demonstrated experience or a strong aptitude for AI-driven design workflows will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong emphasis on embracing new technologies and creative approaches, particularly AI, to drive design excellence and efficiency.

• Teamwork: A collaborative environment where designers work closely with various departments and international colleagues to achieve common goals.

• Reliability & Flexibility: The ability to deliver high-quality work consistently and on time, while also adapting to changing project needs and dynamic market conditions.

• Passion: A shared enthusiasm for creating impactful marketing campaigns and driving sales for clients through creative design.

• Respect: Valuing diverse perspectives and fostering an inclusive environment for all team members.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with marketing, sales, and production teams, understanding their needs and contributing to holistic campaign strategies.

• International Communication: Effective collaboration with colleagues and clients across different European markets, requiring clear, concise, and culturally sensitive communication.

• Feedback & Iteration: An open culture for providing and receiving constructive feedback on designs to ensure optimal outcomes and continuous improvement.

📝 Enhancement Note: The company culture is built around specific values that influence daily operations and decision-making. For a designer, this means contributing to an innovative and collaborative atmosphere, being reliable and flexible, and demonstrating passion for the work while respecting colleagues and clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Demands: The primary challenge is translating strategic commercial objectives into visually appealing and effective design solutions that meet client expectations and drive sales.

• International Project Management: Coordinating design efforts across different European markets, potentially dealing with varying client requirements, brand guidelines, and stakeholder feedback.

• Rapidly Evolving Design Technology: Keeping pace with advancements in design software and, more significantly, integrating and mastering AI-powered creative tools to stay ahead of the curve.

• Maintaining Brand Consistency: Ensuring that all design outputs adhere to brand guidelines across diverse campaigns and deliverables for multiple clients.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI-assisted design tools and workflows, becoming a go-to resource for the company in this area.

• Industry Trends: Continuous learning about the latest trends in shopper marketing, retail promotions, and graphic design to inform creative output.

• Cross-functional Exposure: Opportunities to learn about sales strategies, marketing campaign planning, and production processes to gain a holistic understanding of the GTM lifecycle.

• International Exposure: Working on diverse international projects provides invaluable experience in global marketing and design.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic agency, with a specific emphasis on navigating the evolving landscape of AI in design. Growth opportunities are geared towards specialization, leadership, and broad GTM understanding.

💡 Interview Preparation

Strategy Questions:

• Design Philosophy: "Describe your design process from brief to final artwork. How do you ensure your designs meet both creative and commercial objectives?" (Prepare to discuss your workflow, brainstorming techniques, and how you balance aesthetics with functionality.)

• AI Integration: "How have you used AI tools in your design work? Can you provide an example of how AI helped you solve a design challenge or improve efficiency?" (Be ready with specific examples of tools used and the impact they had.)

• Client Collaboration: "How do you handle feedback from clients or stakeholders, especially when it conflicts with your initial design vision?" (Prepare examples of constructive negotiation and problem-solving.)

• Brand Stewardship: "How do you ensure brand consistency across multiple design deliverables and for different clients simultaneously?" (Discuss your methods for managing brand guidelines and maintaining visual integrity.)

Company & Culture Questions:

• "What excites you about Boost and our focus on collectibles promotions and loyalty programs?" (Research Boost's recent campaigns and understand their value proposition.)

• "How do you see yourself contributing to our values of Innovation and Teamwork?" (Connect your past experiences to these values.)

• "What are your thoughts on the future of AI in graphic design?" (Showcase your forward-thinking perspective.) Portfolio Presentation Strategy:

• Storytelling is Key: Frame each project as a narrative: the challenge, your solution, the tools you used (especially AI), and the outcome.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrates the success of your designs.

• Showcase Technical Skills: Be prepared to briefly explain your process for preparing print-ready files or packaging artwork.

• Highlight AI Proficiency: Clearly point out any projects where AI tools played a significant role and be ready to discuss your approach and learnings.

📝 Enhancement Note: The interview process will assess not only design skills but also the candidate's ability to integrate new technologies like AI, work collaboratively in an international setting, and align with Boost's core values. A strong, AI-informed portfolio presentation is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Boost Group careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in packaging design, promotional materials, and client-facing presentations. Emphasize any work that showcases the use of AI-powered creative tools and their impact.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of relevant experience, proficiency in Adobe Creative Cloud and PowerPoint, and any experience with AI creative tools, retail, FMCG, or shopper marketing. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how you align with Boost's values. Prepare specific examples for behavioral questions and be ready to present your portfolio effectively.

• Company Research: Familiarize yourself with Boost's services, recent campaigns, and company values. Understand their approach to shopper marketing and loyalty programs, and their commitment to innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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