Graphic Designer (UX/UI) Part-time for a AI Marketing Company (US-Based/Remote) at Paired

📍 Job Overview

Job Title: Graphic Designer (UX/UI) Part-time for an AI Marketing Company

Company: Paired

Location: Brazil

Job Type: PART_TIME

Category: UX/UI Design, Product Design, Marketing Design

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Owns the visual and interaction design for marketing websites, campaign landing pages, and the Spyglass product experience for a cutting-edge AI-powered competitive intelligence platform.
Focuses on designing polished, conversion-focused experiences to drive growth and enhance product usability through collaboration with founders and engineers.
Responsible for building and maintaining a scalable design system across marketing and product surfaces, ensuring brand consistency and reusable design patterns.
Conducts A/B testing and iterative design improvements for key conversion elements on landing pages to optimize demo bookings and sign-up conversions.
Contributes to the design of complex dashboards, data visualizations, and workflow experiences within the Spyglass platform.

📝 Enhancement Note: This role is specifically for a UX/UI Graphic Designer with a strong emphasis on product design and conversion optimization within a fast-paced, early-stage AI marketing technology company. The part-time nature (20 hours/week) and remote work in Brazil suggest a need for high autonomy and efficient time management.

📈 Primary Responsibilities

Design, maintain, and continuously improve the Spyglass marketing website, creating responsive page layouts, templates, and scalable design patterns.
Collaborate on content hierarchy, visual storytelling, and conversion-focused user journeys, ensuring a consistent and polished brand experience across all web properties.
Optimize user flows for key conversion points, including demo bookings and sign-up conversions, through strategic design interventions.
Design high-converting landing pages for paid acquisition campaigns, partnerships, and product launches, creating reusable frameworks for rapid deployment.
Support experimentation initiatives by designing and testing A/B variants for hero sections, calls-to-action (CTAs), social proof, and page structures.
Contribute to the design of the Spyglass platform, including dashboards, competitor intelligence feeds, alerts, notifications, and data visualizations.
Create wireframes, user flows, prototypes, and high-fidelity mockups using Figma, ensuring smooth implementation through close collaboration with engineering.
Conduct usability reviews and identify opportunities to improve user experience, translating user feedback and product requirements into intuitive design solutions.
Build and maintain a scalable design system, establishing reusable components, design tokens, and interaction patterns for consistency across all interfaces.
Define and uphold design standards as the platform and company continue to grow, ensuring a cohesive visual identity.

📝 Enhancement Note: The responsibilities highlight a dual focus on marketing design (website, landing pages) and product design (platform interfaces, data visualization), requiring a versatile designer. The emphasis on conversion optimization and A/B testing indicates a data-driven approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for mid-level UX/UI roles. Equivalent practical experience will also be considered.

Experience: 3+ years of UX/UI design experience, preferably within startup, SaaS, agency, or fast-paced environments.

Required Skills:

Advanced proficiency in Figma, including Auto Layout, Components, Variables, and interactive prototyping.
Strong portfolio showcasing expertise in designing marketing websites, landing pages, and SaaS product interfaces (dashboards, data-heavy platforms).
Deep understanding of responsive design principles and best practices.
Excellent visual design skills with a keen eye for typography, layout, spacing, color systems, and visual hierarchy.
Proven experience designing conversion-focused experiences and optimizing user journeys for increased conversions.
Ability to collaborate effectively with cross-functional teams, particularly engineering, and understand technical implementation constraints.
Strong communication, organization, and time-management skills, with the ability to work independently and manage multiple priorities.
Experience building and maintaining design systems, including components, design tokens, and interaction patterns. Preferred Skills:
Experience designing AI-powered products or data-heavy platforms.
Familiarity with analytics dashboards and competitive intelligence tools.
Motion design or interaction design experience, including micro-interactions and transitions.
Basic front-end development knowledge (HTML, CSS, Tailwind, React styling) to better inform design decisions and collaboration.
Experience working with Direct-to-Consumer (DTC), e-commerce, consumer brands, or Consumer Packaged Goods (CPG) companies.
Startup experience with a proven track record of building products from early-stage concepts to production.

📝 Enhancement Note: The requirement for advanced Figma proficiency points to the critical role this tool plays in the design process. The portfolio requirement is dual-faceted, needing to demonstrate both marketing and product design capabilities, which is key for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio that clearly showcases at least 3+ years of UX/UI design work.
Specific case studies demonstrating expertise in designing marketing websites and high-converting landing pages, detailing the strategy, design process, and conversion outcomes.
Detailed case studies illustrating product design for SaaS platforms, dashboards, or web applications, highlighting complexity, user flow optimization, and data visualization.
Evidence of creating and maintaining design systems, including examples of components, design tokens, and style guides.
Demonstrations of advanced Figma skills, such as Auto Layout for responsive designs, component libraries, and interactive prototypes.
Examples of A/B testing and iterative design improvements, with measurable results on conversion rates or user engagement. Process Documentation:
Documentation of the design process for key projects, including user research, wireframing, prototyping, user testing, and iteration.
Clear articulation of how design decisions were made, linking them to business goals (e.g., conversion optimization, user engagement, platform usability).
Examples of collaborative design processes, showing how input was gathered from stakeholders (founders, engineers) and integrated into the final design.
Demonstrations of how design systems were implemented and maintained to ensure consistency and scalability across different product and marketing surfaces.

📝 Enhancement Note: The portfolio is crucial for this role, requiring specific examples of both marketing design success and complex product design. Candidates should be prepared to walk through their Figma files and explain their process for optimization and system building.

💵 Compensation & Benefits

Salary Range: Based on the provided information, the salary is competitive and denominated in USD. For a part-time (20 hours/week) UX/UI Graphic Designer with 3+ years of experience, working remotely in Brazil, a typical range would be approximately $2,000 - $4,000 USD per month. This translates to roughly $24,000 - $48,000 USD annually, prorated for part-time hours.

Benefits:

Competitive salary paid in USD.
Monthly bonuses based on individual and company performance.
Fully remote work environment, offering flexibility in working hours and location within Brazil.
Opportunity to work with a growing AI marketing technology company and contribute significantly to its visual identity and user experience.

Working Hours: Approximately 20 hours per week, with flexible scheduling, allowing for a good work-life balance and accommodation of different time zones within Brazil.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote, part-time UX/UI designers in emerging markets, with a premium for specialized skills in AI/SaaS and conversion optimization. The USD compensation and performance bonuses are significant advantages.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered Competitive Intelligence Platform / Marketing Technology (MarTech). The company operates in a rapidly evolving sector focused on providing data-driven insights to consumer brands, leveraging artificial intelligence to analyze competitor activity. This implies a culture of innovation, data-centricity, and a focus on actionable intelligence.

Company Size: While not explicitly stated, the mention of "founders and engineers" and the focus on building out design functions suggests a startup or early-stage growth company, likely between 10-50 employees. This environment typically fosters agility, direct impact, and close collaboration.

Founded: The founding date is not provided. However, the nature of an AI-powered competitive intelligence platform implies a relatively recent establishment, likely within the last 5-10 years, capitalizing on advancements in AI and data analytics.

Team Structure:

The design team appears to be lean, with this role likely being a key individual contributor reporting directly to founders or a Head of Product/Marketing.
Collaboration will be tight with engineering teams to ensure design feasibility and implementation.
Close interaction with founders is expected, indicating a high level of strategic input and direct communication. Methodology:
Data-driven decision-making is paramount, especially in an AI and analytics-focused company. Design choices will be informed by user data, conversion metrics, and competitive analysis.
Agile development and design methodologies are likely employed to allow for rapid iteration and adaptation to market changes.
Emphasis on user-centric design, aiming to translate complex data into intuitive and actionable experiences for consumer brands.

Company Website: https://paired.com/

📝 Enhancement Note: The company culture is likely fast-paced, innovative, and results-oriented, with a strong emphasis on product development and market disruption. The part-time nature of the role suggests a need for highly self-motivated individuals who can drive projects forward with minimal direct supervision.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Individual Contributor role, often referred to as a Senior UX/UI Designer or Product Designer within a startup context. The "ownership" and direct influence on product and brand suggest a significant level of responsibility for someone with 3+ years of experience.

Reporting Structure: The designer will likely report directly to one of the founders or potentially a Head of Product/Marketing, depending on the company's current structure. This close reporting line offers direct access to leadership and strategic decision-making.

Operations Impact: The role has a direct and measurable impact on key business operations:

Growth: Through conversion-focused marketing website and landing page designs, directly influencing demo bookings and sign-ups.
Product Usability: By improving the Spyglass platform's user experience, leading to higher user adoption, retention, and customer satisfaction.
Brand Consistency: By building and maintaining a robust design system, ensuring a professional and cohesive brand image across all touchpoints.

Growth Opportunities:

Skill Specialization: Deepen expertise in UX/UI design for AI and data-heavy platforms, conversion optimization, and design systems.
Leadership Potential: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or transition into a Design Lead or Head of Design role.
Cross-functional Exposure: Gain valuable experience working closely with founders, engineers, and potentially marketing/sales teams, understanding the broader business strategy and product lifecycle.
Impactful Contribution: Contribute to the foundational design elements of a growing AI MarTech company, with work directly visible and influential on business outcomes.

📝 Enhancement Note: While part-time, the autonomy and direct impact offer significant growth potential. The role is ideal for a designer who thrives in a startup environment and wants to build out a product's visual identity from a relatively early stage.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement for the employee. The company operates on a distributed model.

Office Location(s): While the company is US-based, the role is specifically located in Brazil, indicating a global talent acquisition strategy. The remote nature means the employee can work from any suitable location within Brazil.

Workspace Context:

Flexibility: Employees have the freedom to set up their workspace according to their preferences, promoting comfort and productivity.
Technology Access: The role requires proficiency with specific design tools like Figma. Access to reliable internet and a suitable computer setup is essential.
Collaboration Tools: Expect to use digital collaboration tools for communication (e.g., Slack, Zoom) and project management (e.g., Asana, Trello, Jira) to stay connected with the team.
Autonomy: The environment is highly autonomous, requiring self-discipline, proactive communication, and the ability to manage one's own schedule and workflow effectively.

Work Schedule: Approximately 20 hours per week, with flexible scheduling. This allows individuals to integrate work with personal commitments, but requires diligent time management to meet project deadlines and collaborate with team members across potentially different time zones.

📝 Enhancement Note: The fully remote and flexible nature of the role is a key selling point. Candidates should be comfortable with asynchronous communication and managing their own workload without direct physical oversight.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit. This may be with a recruiter or hiring manager.
Portfolio Review & Case Study Presentation: A dedicated session where candidates present their portfolio, focusing on 2-3 key projects that best demonstrate their UX/UI, product design, and conversion optimization skills. Expect deep dives into design decisions, problem-solving approaches, and measurable outcomes.
Technical/Design Challenge: Candidates might be given a take-home design challenge or an in-interview problem-solving exercise related to UI design, landing page optimization, or a product interface. This will assess practical skills and problem-solving abilities.
Founder/Team Interviews: Discussions with founders and/or key engineering/product team members to evaluate strategic thinking, collaborative capabilities, and alignment with company culture.
Final Decision: Based on overall assessment of skills, experience, portfolio, and cultural fit.

Portfolio Review Tips:

Curate Strategically: Select projects that directly align with the job description – marketing websites, landing pages, and SaaS product interfaces. Prioritize projects demonstrating conversion optimization and design system work.
Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design solutions, and the measurable results. Use visuals effectively.
Showcase Figma Mastery: Be prepared to demonstrate your Figma skills, including Auto Layout, components, prototyping, and variables, either through screen sharing or by explaining your file structure.
Highlight Conversion Focus: Explicitly detail how your designs aimed to improve conversion rates for marketing pages and user engagement/retention for product interfaces. Quantify results where possible.
Design System Expertise: Showcase your understanding of design systems, including component libraries, design tokens, and their role in ensuring brand consistency and scalability.
Tailor to Paired: Research Paired and their client's product (Spyglass). Understand their market and tailor your presentation to show how your skills can directly address their needs in AI competitive intelligence.

Challenge Preparation:

Understand the Context: If given a challenge, ensure you fully grasp the problem statement and the target audience.
Focus on Process: Even if time is limited, demonstrate your thought process, from initial analysis to solution generation.
Prioritize Key Elements: For a landing page challenge, focus on the hero section, CTA, and value proposition. For a product interface, focus on core workflows and data clarity.
Be Ready to Justify: Be prepared to explain why you made specific design choices and how they align with conversion goals or user needs.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio and practical design skills. Candidates should treat the portfolio presentation as a crucial part of the interview, demonstrating not just design talent but also strategic thinking and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

Figma: This is the core design tool. Advanced proficiency is required, including Auto Layout, Components, Variables, and interactive prototyping. This will be used for all UI design, wireframing, and prototyping.
Prototyping Tools: Figma's built-in prototyping capabilities are essential. External tools might be used for more advanced animations or user testing, but Figma is the primary platform.
Design System Tools: Figma will also serve as the platform for building and maintaining the design system, including style guides, component libraries, and design tokens.

Analytics & Reporting:

Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, or Amplitude is beneficial for understanding user behavior on the marketing website and product, informing design iterations.
A/B Testing Tools: Experience with A/B testing platforms (e.g., Optimizely, VWO, or built-in product analytics features) is crucial for optimizing landing page performance.
Data Visualization: While not designing the AI models, understanding how to present data effectively within dashboards and reports using tools like Tableau, Looker, or within Figma is important.

CRM & Automation:

CRM: Basic understanding of CRM systems (e.g., Salesforce, HubSpot) might be helpful to understand lead generation funnels and how marketing website conversions feed into sales processes.
Marketing Automation: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) can provide context for landing page design and campaign integration.
Integration Tools: No specific integration tools are mentioned as required for the designer, but understanding how design elements integrate with front-end code is key.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The role also benefits from an understanding of analytics and A/B testing tools, as design work will be heavily data-informed and optimization-focused.

👥 Team Culture & Values

Operations Values:

Data-Driven: Decisions are made based on data, analytics, and measurable outcomes. Designers are expected to contribute to this by providing data-backed design recommendations and optimizing for key metrics.
Efficiency & Automation: In a startup environment, especially one focused on AI, there's a strong emphasis on building scalable processes and leveraging technology to do more with less. This extends to design systems and reusable components.
User-Centricity: Despite the AI and data focus, the ultimate goal is to serve the user. Designs must be intuitive, valuable, and solve real problems for consumer brands.
Collaboration & Transparency: Open communication and close collaboration with founders, engineers, and other team members are vital. Transparency in process and decision-making is encouraged.
Agility & Adaptability: The ability to pivot quickly, embrace change, and iterate on designs based on feedback and market shifts is critical in a fast-paced tech environment.

Collaboration Style:

Cross-functional Integration: Designers will work closely with engineers to ensure designs are technically feasible and implemented correctly, and with founders/product leads to align on strategy and priorities.
Feedback-Rich Environment: Expect regular feedback loops and design critiques, both formal and informal, to refine designs and ensure alignment.
Proactive Communication: Given the remote and part-time nature, proactive communication about progress, blockers, and design decisions is essential for keeping everyone aligned.
Shared Ownership: A culture where team members feel a sense of shared ownership over the product and its success, contributing ideas and solutions beyond their immediate role.

📝 Enhancement Note: The company culture is likely to be high-energy, innovative, and focused on tangible results. Designers who are comfortable working autonomously, communicating proactively, and contributing to a data-informed, user-centric approach will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Marketing & Product Design: Juggling the distinct demands and design approaches for conversion-focused marketing assets versus complex product interfaces.
Early-Stage Design System Development: Building a robust and scalable design system from the ground up requires foresight, documentation, and ongoing maintenance, which can be demanding.
Working with AI/Data Complexity: Translating complex AI insights and data into intuitive, user-friendly visualizations and workflows for users who may not be data scientists.
Remote Collaboration & Autonomy: Thriving in a fully remote, part-time role requires strong self-discipline, time management, and proactive communication skills.
Pace of Startup Growth: Keeping up with the rapid iteration and evolving needs of a growing startup, ensuring design solutions remain relevant and scalable.

Learning & Development Opportunities:

Specialized UX/UI Skills: Deepen expertise in designing for AI products, data visualization, and advanced conversion rate optimization (CRO) techniques.
Design System Leadership: Opportunity to take significant ownership in defining and evolving the company's design system, potentially leading to future design leadership roles.
Product Strategy Involvement: Gain direct exposure to product strategy and business decision-making by working closely with founders.
Cross-Functional Learning: Learn from engineers about technical constraints and possibilities, and from marketing/sales about customer acquisition and retention strategies.
Industry Exposure: Work within the competitive intelligence and AI MarTech space, gaining insights into market trends and competitor analysis.

📝 Enhancement Note: The challenges are typical of startup environments but offer significant learning curves. The growth opportunities are substantial for a motivated designer looking to make a tangible impact and advance their career in a specialized tech niche.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a new dashboard feature for our Spyglass platform to help a consumer brand track competitor pricing changes?" (Assesses product design thinking, data visualization, and user problem-solving.)
"Describe your process for designing and optimizing a landing page for a new feature launch, focusing on driving demo requests." (Evaluates marketing design skills, conversion optimization strategy, and A/B testing approach.)
"How do you ensure consistency and scalability when building or contributing to a design system in a fast-paced startup environment?" (Tests understanding of design systems, scalability, and collaboration.)
"Given the part-time nature and remote setting, how do you manage your time and ensure effective collaboration with a distributed team?" (Gauges self-management, communication, and remote work proficiency.) Company & Culture Questions:
"What interests you about working with an AI-powered competitive intelligence platform like ours?" (Assesses genuine interest in the domain and technology.)
"How do you stay updated on the latest UX/UI design trends, particularly in SaaS and AI products?" (Evaluates commitment to continuous learning.)
"Describe a time you had to work closely with engineers on a challenging design implementation. How did you navigate that collaboration?" (Probes teamwork and problem-solving skills.)
"What are your thoughts on Paired's mission to connect global talent with great companies?" (Tests alignment with the agency's values, if applicable to your role.) Portfolio Presentation Strategy:
Structure Your Narrative: For each project, clearly define the problem, your specific role and contributions, the design process, key challenges, your solutions, and the measurable impact/results.
Highlight Figma Proficiency: Be ready to showcase your Figma files, explaining your use of Auto Layout, components, variables, and prototyping features.
Quantify Success: Whenever possible, use numbers and data to demonstrate the impact of your designs (e.g., X% increase in conversion rate, Y% improvement in user task completion time).
Emphasize Conversion Optimization: Clearly articulate how your designs for marketing pages and product interfaces contributed to desired business outcomes like demo bookings, sign-ups, or user engagement.
Showcase Design System Thinking: Explain your approach to building or maintaining design systems, emphasizing consistency, scalability, and reusability.
Tailor to Paired's Client: Research the Spyglass product and its target audience. Frame your portfolio examples in a way that shows how your skills directly address the needs of an AI MarTech company.