Graphic Designer (UX/UI) Part-time for a AI Marketing Company (US-Based/Remote)

📍 Job Overview

Job Title: Graphic Designer (UX/UI) - Part-time

Company: Paired (for an AI Marketing Company)

Location: Uruguay

Job Type: Part-time

Category: UX/UI Design, Product Design, Marketing Design

Date Posted: 2026-06-23

Experience Level: Mid-Level (3+ years implied)

Remote Status: Fully Remote

🚀 Role Summary

• This part-time Graphic Designer role focuses on UX/UI and product design for a US-based AI marketing company, operating remotely from Uruguay.

• The position involves owning visual and interaction design across the company's marketing website, campaign landing pages, and the core Spyglass product experience.

• The designer will collaborate directly with founders and engineers to create conversion-focused user journeys and enhance product usability.

• This is a highly autonomous, hands-on position with significant ownership and direct influence on the product and brand, requiring a strong portfolio in both marketing and product design.

📝 Enhancement Note: While the job title is "Graphic Designer," the core responsibilities and required skills clearly indicate a focus on UX/UI and Product Design, particularly within a SaaS and AI context. The "part-time" nature (20 hours/week) is a key differentiator. The role requires a blend of marketing-facing design (website, landing pages) and product-facing design (platform interface, dashboards), demanding versatility.

📈 Primary Responsibilities

• Design, maintain, and continuously improve the company's marketing website, ensuring a consistent and polished brand experience.

• Create responsive page layouts, templates, and scalable design patterns for marketing and product surfaces.

• Collaborate on content hierarchy, visual storytelling, and user journey optimization to drive demo bookings and sign-up conversions.

• Design high-converting landing pages for paid acquisition campaigns, partnerships, and product launches, including A/B testing key conversion elements.

• Develop reusable landing page frameworks to enable rapid campaign deployment and support experimentation initiatives.

• Contribute to the design of the Spyglass platform, including dashboards, competitor intelligence feeds, alerts, notifications, data visualizations, and workflow experiences.

• Create wireframes, user flows, prototypes, and high-fidelity mockups using Figma, ensuring smooth implementation through close collaboration with engineering.

• Conduct usability reviews and translate user feedback and product requirements into intuitive design solutions.

• Build and maintain a scalable design system, establishing reusable components, design tokens, and interaction patterns across all web experiences.

📝 Enhancement Note: The responsibilities are clearly segmented into three key areas: marketing website, landing pages, and product experience. The emphasis on "conversion-focused experiences" and "optimizing user journeys" highlights a strong CRO (Conversion Rate Optimization) aspect within the UX/UI responsibilities. The requirement to build and maintain a design system points to a need for strategic thinking beyond individual feature design.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a degree in Graphic Design, HCI, Computer Science, or a related field is typically expected for UX/UI roles.

Experience: 3+ years of UX/UI design experience, preferably within startup, SaaS, agency, or fast-paced environments.

Required Skills:

• Strong portfolio showcasing both marketing websites/landing pages and product design for SaaS platforms, dashboards, or web applications.

• Advanced proficiency in Figma, specifically utilizing Auto Layout, Components, Variables, and interactive prototyping.

• Strong understanding of responsive design principles and their application across various devices.

• Excellent visual design skills with a keen eye for typography, layout, spacing, color systems, and visual hierarchy.

• Proven experience designing conversion-focused experiences and optimizing user journeys for improved performance.

• Ability to collaborate effectively with developers, understanding implementation constraints and best practices.

• Strong communication, organization, and time-management skills are essential for a remote, autonomous role.

• Demonstrated ability to work independently with minimal oversight and manage a 20-hour work week effectively. Preferred Skills:

• Experience designing AI-powered products or data-heavy platforms.

• Familiarity with analytics dashboards and competitive intelligence tools.

• Motion design or interaction design experience, including micro-interactions and transitions.

• Basic front-end development knowledge (HTML, CSS, Tailwind, React styling) to better inform design decisions and collaboration.

• Experience working with Direct-to-Consumer (DTC), e-commerce, consumer brands, or Consumer Packaged Goods (CPG) companies.

• Startup experience building products from early-stage concepts to production.

📝 Enhancement Note: The requirement for advanced Figma proficiency is a critical technical skill. The portfolio must demonstrate breadth, covering both marketing collateral and intricate product interfaces. The "Nice-to-Have" qualifications provide a clear path for candidates to differentiate themselves, particularly those with experience in AI, data visualization, and front-end development basics, which are highly relevant to a SaaS product company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio is paramount, showcasing a minimum of 3 years of UX/UI and product design work.

• The portfolio must include distinct sections demonstrating expertise in:

  • Marketing website design, highlighting brand consistency, user flow, and conversion optimization strategies.
  • Campaign-specific landing page design, featuring A/B testing examples, CTA optimization, and rapid deployment frameworks.
  • SaaS product interface design, illustrating complex dashboards, data visualizations, and intuitive workflow experiences.

• Case studies should detail the problem, your design process, Figma tool usage (Auto Layout, Components, Variables), user testing, and quantifiable outcomes (e.g., increased conversion rates, improved usability metrics).

• A section dedicated to a design system, outlining its structure, components, design tokens, and application across different platforms. Process Documentation:

• Demonstrate a clear understanding of the design process from ideation to implementation.

• Highlight proficiency in creating wireframes, user flows, interactive prototypes, and high-fidelity mockups using Figma.

• Showcase experience in conducting usability reviews and translating user feedback into actionable design improvements.

• Provide examples of collaboration with engineering teams to ensure seamless integration of designs.

• Illustrate how you establish and maintain design standards and reusable patterns within a design system.

📝 Enhancement Note: For a UX/UI role, the portfolio is not just a collection of work but a demonstration of problem-solving and process. Candidates should be prepared to walk through their Figma files, explaining their use of advanced features like Auto Layout and Variables. The emphasis on "conversion-focused" and "optimizing user journeys" implies a need for portfolio pieces that clearly articulate the business impact of design decisions, supported by metrics where possible.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX/UI Designers in remote roles supporting US-based companies, and considering the part-time nature (20 hours/week), a competitive hourly rate is expected. For a US-based company hiring remotely in Uruguay, this could range from $25 - $45 USD per hour, translating to approximately $26,000 - $46,800 USD annually for 20 hours/week.

📝 Enhancement Note: The salary estimate is derived from an analysis of remote UX/UI designer roles, considering the 3+ years of experience requirement and the specific skills (advanced Figma, SaaS product design). Given the hiring company is US-based and the candidate is in Uruguay, a blended approach to compensation benchmarking is used, factoring in the cost of living in Uruguay while aligning with US market rates for specialized skills in a remote context. The part-time nature significantly impacts the annual figure.

Benefits:

• Competitive salary in USD.

• Monthly bonuses based on performance, directly tying compensation to successful outcomes.

• Fully remote work environment, offering flexibility and autonomy.

• Flexible scheduling, allowing for work-life integration within the 20-hour weekly commitment.

Working Hours: 20 hours per week, with flexible scheduling to accommodate different time zones and personal needs while ensuring collaboration and timely delivery.

📝 Enhancement Note: The benefits are focused on flexibility and performance-based rewards, which is common for contract or part-time roles in the tech and creative industries. The "flexible scheduling" is crucial for a remote role bridging different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered Competitive Intelligence Platform for Consumer Brands. This sector is characterized by rapid innovation, data-driven decision-making, and a focus on delivering actionable insights to clients.

Company Size: Implied to be a startup or early-stage growth company, given the direct collaboration with founders and engineers, and the need for a versatile designer to "own" multiple critical areas. This suggests a lean, agile, and potentially fast-paced environment.

Founded: Not explicitly stated, but the structure and focus suggest a relatively young company leveraging cutting-edge AI technology.

Team Structure:

• The designer will work closely with founders and engineers, indicating a flat or matrixed organizational structure common in startups.

• This role is highly autonomous, suggesting minimal direct management within the design function, with interaction primarily driven by project needs.

• Cross-functional collaboration will be key, involving product management (if applicable), engineering, and marketing/growth teams to ensure cohesive user experiences and business objectives. Methodology:

• Data-driven design: Emphasis on optimizing user journeys, conversion rates, and using A/B testing implies a rigorous, data-informed approach to design.

• Agile development: The need for rapid campaign deployment and iterative improvements suggests an agile workflow where design is integrated into development cycles.

• User-centricity: Translating user feedback and conducting usability reviews highlights a commitment to understanding and addressing user needs.

Company Website: paired.com (as the staffing agency), with the client being an AI-powered competitive intelligence platform.

📝 Enhancement Note: The company culture is likely to be dynamic, innovative, and focused on growth. For a designer, this means an opportunity to have significant impact but also requires adaptability and the ability to thrive in ambiguity. Understanding the client's business (AI competitive intelligence) will be crucial for designing relevant and effective interfaces.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist/Individual Contributor at a Mid-Level, focusing on UX/UI and Product Design. It's not a management role but offers significant ownership.

Reporting Structure: The designer will likely report directly to a founder or a Head of Product/Engineering, depending on the company's current structure. The emphasis is on direct collaboration rather than a hierarchical design team.

Operations Impact: The designer's work will have a direct and measurable impact on key business metrics, including demo bookings, sign-up conversions, user engagement within the Spyglass platform, and overall brand perception. The role is critical for translating complex AI capabilities into user-friendly and valuable experiences that drive revenue and adoption.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI product design, data visualization, and conversion rate optimization within a specialized SaaS niche.

• Design System Leadership: Play a key role in building and scaling a design system, potentially leading its evolution as the company grows.

• Product Strategy Influence: Contribute to product strategy discussions based on user insights and design expertise, influencing the future direction of the Spyglass platform.

• Potential for Full-Time: If the company scales and the part-time role proves successful, there could be opportunities to transition into a full-time position with increased responsibilities.

📝 Enhancement Note: For a part-time role, growth typically comes from deepening expertise and increasing influence rather than hierarchical promotion. Candidates should focus on how they can become indispensable to the product's success and how they can expand their responsibilities within the 20-hour framework or explore future full-time possibilities.

🌐 Work Environment

Office Type: Fully Remote. This implies no physical office required, offering maximum flexibility.

Office Location(s): While the company is US-based, the role is remote and specifically targets talent in Uruguay. This allows for a broad talent pool without geographical limitations for the company.

Workspace Context:

• The designer will operate within a fully remote, global team environment.

• Collaboration will primarily occur via digital tools (e.g., Slack, Figma, video conferencing).

• Access to necessary design software and potentially cloud-based collaboration platforms will be provided or expected.

• The environment encourages autonomy and self-direction, requiring strong personal organization and communication skills.

Work Schedule: 20 hours per week with flexible scheduling. This allows for a significant degree of autonomy in structuring the workday, provided deadlines and collaborative needs are met. It's ideal for individuals seeking to balance work with other commitments or projects.

📝 Enhancement Note: The remote nature and flexible schedule are significant draws. Candidates should be comfortable with asynchronous communication and self-management. The ability to overlap working hours with US-based colleagues for critical meetings or urgent tasks will be beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio against the core requirements, focusing on Figma proficiency and breadth of experience (marketing vs. product).

• Portfolio Presentation/Walkthrough: Candidates will likely be asked to present their portfolio, detailing specific projects, their design process, Figma techniques used, and the impact of their work. Expect questions about how they approach conversion optimization and design systems.

• Technical/Design Challenge: A short design exercise or a discussion based on a hypothetical problem related to the Spyglass platform or a marketing campaign, assessing problem-solving skills, design thinking, and Figma application.

• Founder/Hiring Manager Interview: A discussion about their experience, cultural fit, ability to work autonomously, and understanding of AI/SaaS products.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest, most relevant projects. Ensure a good mix of marketing website/landing page examples and SaaS product design examples.

• Highlight Figma Mastery: Be prepared to demo your Figma files, demonstrating Auto Layout, Components, Variables, and interactive prototyping. Explain why you used these features.

• Quantify Impact: For each project, clearly articulate the problem, your role, your process, and the quantifiable results (e.g., "Increased conversion rate by X%," "Reduced user error by Y%," "Streamlined workflow efficiency").

• Storytelling: Frame your projects as narratives. Explain the context, the challenges, your thought process, and the successful outcomes.

• Design System Example: If possible, include a case study or section on a design system you've worked on or contributed to.

Challenge Preparation:

• Understand the Client: Research AI competitive intelligence platforms and the challenges consumer brands face in this space.

• Focus on Conversion: Be ready to discuss strategies for optimizing landing pages for demo requests or sign-ups.

• Figma Practice: Ensure you are comfortable with Figma's advanced features under time pressure.

• Communication: Practice articulating your design decisions clearly and concisely.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should treat their portfolio presentation as a live design critique and a demonstration of their strategic thinking and technical skills. Expect questions that probe their understanding of SaaS product design principles and conversion optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and design system management. Advanced proficiency in Auto Layout, Components, Variables, and interactive prototyping is required.

• Design System Tools: Figma's built-in capabilities for creating and managing design systems, including components, design tokens, and style guides.

Analytics & Reporting:

• Familiarity with analytics dashboards and intelligence tools (preferred, not required). This suggests potential exposure to tools like Google Analytics, Mixpanel, Amplitude, or internal BI tools used by the client. CRM & Automation:

• Not directly mentioned as a requirement for the designer, but understanding how design impacts CRM and marketing automation workflows (e.g., landing page integrations) would be beneficial.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. Candidates should be able to articulate their workflow within Figma and how they leverage its advanced features for efficiency and scalability. Awareness of analytics tools will help the designer understand how their work is measured and optimized.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on A/B testing, conversion optimization, and using data to inform design choices.

• Efficiency and Automation: Creating reusable design patterns and frameworks to speed up campaign deployment and product development.

• User-Centricity: A commitment to understanding user needs through feedback and usability testing to create intuitive experiences.

• Collaboration: Working effectively with engineers and founders to achieve shared goals.

• Autonomy and Ownership: Expectation for individuals to take initiative and drive projects forward independently.

Collaboration Style:

• Primarily digital and asynchronous, requiring clear communication and documentation.

• Cross-functional, with designers working closely with technical teams (engineering) and business stakeholders (founders).

• Iterative, involving feedback loops for design reviews and A/B testing to refine solutions.

📝 Enhancement Note: The values lean towards a modern, agile, and growth-oriented startup culture. Designers who are proactive, comfortable with data, and can collaborate effectively in a remote setting will thrive. The emphasis on autonomy means candidates should be comfortable taking ownership and driving initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing and Product Design: Juggling the distinct needs and aesthetics of marketing websites/landing pages versus a complex SaaS product interface.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and clarity without in-person interaction.

• Startup Pace: Adapting to a potentially fast-paced environment with evolving priorities and the need for quick turnarounds.

• AI/Data-Heavy Product: Designing intuitive interfaces for complex, data-intensive AI products that might be challenging for some users to grasp.

Learning & Development Opportunities:

• Deepen SaaS Product Design Expertise: Gain in-depth experience designing for a specific AI-powered SaaS platform.

• Master Conversion Rate Optimization (CRO): Develop advanced skills in designing for conversion through A/B testing and user journey optimization.

• Design System Development: Contribute significantly to the growth and maturity of a scalable design system.

• Exposure to AI and Data Visualization: Enhance skills in designing for cutting-edge AI features and complex data representations.

📝 Enhancement Note: The challenges are typical of a startup environment and a role that spans multiple design disciplines. The growth opportunities are significant for a designer looking to specialize in high-demand areas like AI product design and CRO.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing landing page that significantly improved conversion rates. What was your process, and what metrics did you track?" (Focus on CRO, A/B testing, and impact.)

• "How do you approach building or maintaining a design system? Walk us through your process and the tools you use in Figma." (Focus on Figma, scalability, and consistency.)

• "Imagine we need to design a new dashboard feature for Spyglass to visualize competitor pricing trends. What would be your initial steps, and what key design considerations would you have?" (Focus on data visualization, user needs, and problem-solving.)

• "How do you collaborate with engineers to ensure your designs are implemented accurately and efficiently, especially in a remote setting?" (Focus on collaboration, communication, and understanding technical constraints.) Company & Culture Questions:

• "What interests you about working with an AI-powered competitive intelligence platform, and what do you see as the biggest design challenges in this space?" (Demonstrate research and understanding.)

• "How do you stay organized and manage your time effectively when working autonomously on a part-time remote schedule?" (Assess self-management and reliability.)

• "Describe your experience working in a startup environment. What are the pros and cons for a designer?" (Assess adaptability and fit.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your process (emphasizing Figma), the solution, and the outcome/impact.

• Showcase Figma Proficiency: Be ready to open your Figma files and demonstrate specific techniques like Auto Layout, Variants, Components, and interactive prototypes.

• Quantify Everything Possible: Use numbers and data to support your claims about project success.

• Highlight Design System Contributions: If you have experience with design systems, dedicate a section to explain your approach and contributions.

• Tailor to the Role: Emphasize projects that best reflect the requirements for marketing websites, landing pages, and SaaS product design.

📝 Enhancement Note: Prepare specific examples that directly address the core responsibilities and required skills. For portfolio presentations, be ready to dive deep into the technical aspects of Figma and quantify the business impact of your design decisions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.com.

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly showcases your UX/UI and product design work, with specific examples of marketing websites, landing pages, and SaaS product interfaces. Highlight your advanced Figma skills.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of relevant experience, proficiency in Figma, and experience in fast-paced/startup environments. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on clear communication, quantifiable results, and demonstrating your design process, especially your approach to conversion optimization and design systems.

• Company Research: Understand Paired's mission and the client's business (AI Competitive Intelligence). Be prepared to discuss how your design skills can contribute to their growth and product usability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.