Graphic Designer (UX/UI) Part-time for a AI Marketing Company (US-Based/Remote)

📍 Job Overview

Job Title: Graphic Designer (UX/UI) - Part-time

Company: Paired

Location: Ecuador

Job Type: Part-time (20 hours/week)

Category: UX/UI Design, Product Design, Marketing Design

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a pivotal part-time (20 hours/week) UX/UI Graphic Designer role focused on driving growth and enhancing product usability for an AI-powered competitive intelligence platform.

• You will take ownership of the visual and interaction design for the company's marketing website, campaign-specific landing pages, and the core Spyglass product experience.

• The position requires a highly autonomous individual who can collaborate effectively with founders and engineers to deliver polished, conversion-focused designs.

• You will be instrumental in building and maintaining a scalable design system, ensuring brand consistency across all digital touchpoints and optimizing user journeys for key business objectives like demo bookings and sign-ups.

📝 Enhancement Note: The role emphasizes a strong blend of marketing-focused design (websites, landing pages) and product-focused design (SaaS platform interfaces), requiring a candidate adept at both conversion optimization and user experience within a data-intensive AI product. The "US-Based" in the original title likely refers to the company's operational base or target market, but the role itself is specified as remote in Ecuador.

📈 Primary Responsibilities

• Marketing Website & Landing Page Design:

  • Design, maintain, and continuously improve the company's marketing website, ensuring a polished and conversion-focused user experience.
  • Create responsive page layouts, templates, and scalable design patterns that support content hierarchy and visual storytelling.
  • Develop high-converting landing pages for paid acquisition campaigns, partnerships, and product launches, with a focus on optimizing user journeys for demo bookings and sign-ups.
  • Design and test A/B variants for key conversion elements (hero sections, CTAs, social proof) to drive continuous improvement.
  • Build reusable landing page frameworks to enable rapid deployment of marketing campaigns.

• Product UX/UI Design:

  • Contribute significantly to the design of the Spyglass platform, including dashboards, competitor intelligence feeds, alerts, and data visualizations.
  • Translate user feedback, product requirements, and complex data into intuitive and user-friendly design solutions.
  • Create wireframes, user flows, interactive prototypes, and high-fidelity mockups using Figma.
  • Conduct usability reviews to identify and implement improvements in user experience.
  • Collaborate closely with engineering teams to ensure seamless and accurate implementation of designs.

• Design System & Brand Consistency:

  • Build and maintain a scalable design system that spans marketing and product surfaces.

  • Establish and document reusable components, design tokens, and interaction patterns.

  • Ensure a consistent and cohesive brand experience across all web properties, landing pages, and product interfaces.

  • Help define and enforce design standards as the platform evolves.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can think both strategically about brand and conversion, and tactically about usability and component-based design within a growing SaaS product. The emphasis on "reusable frameworks" and "scalable design system" points to a need for efficiency and long-term maintainability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user-centered design methodologies, and visual communication is essential, often gained through formal education or equivalent practical experience.

Experience: Minimum of 3+ years of dedicated UX/UI design experience, preferably within startup, SaaS, agency, or similarly fast-paced environments.

Required Skills:

• Advanced Figma Proficiency: Expertise in core Figma features including Auto Layout, Components, Variables, and interactive prototyping.

• UX/UI Design Expertise: Proven ability to design intuitive user interfaces and seamless user experiences for both web applications and marketing sites.

• Portfolio Demonstration: A robust portfolio showcasing successful projects in marketing websites, landing pages, and SaaS product design (dashboards, complex data interfaces).

• Responsive Design Principles: Deep understanding and practical application of designing for various screen sizes and devices.

• Visual Design Acumen: Exceptional skills in typography, layout, spacing, color systems, and visual hierarchy to create aesthetically pleasing and functional designs.

• Conversion Rate Optimization (CRO): Experience in designing conversion-focused experiences and optimizing user journeys to achieve specific business goals (e.g., demo bookings, sign-ups).

• Design System Development: Ability to build, maintain, and scale design systems, including components, design tokens, and interaction patterns.

• Collaboration & Communication: Strong ability to work effectively with cross-functional teams (founders, engineers), articulate design decisions, and manage time efficiently.

• Independent Work Ethic: Demonstrated comfort and capability in working autonomously with minimal direct oversight.

Preferred Skills:

• Experience designing for AI-powered products or data-intensive platforms.

• Familiarity with analytics dashboards and competitive intelligence tools.

• Motion design or advanced interaction design skills (micro-interactions, transitions).

• Basic understanding of front-end development concepts (HTML, CSS, Tailwind, React styling).

• Experience working with Direct-to-Consumer (DTC), e-commerce, consumer brands, or Consumer Packaged Goods (CPG) companies.

• Previous experience in building products from early-stage concepts to production within a startup environment.

📝 Enhancement Note: The "2-5 years" experience level is derived from the "3+ years" requirement and the typical progression within UX/UI roles. The emphasis on Figma suggests it's the primary tool, and proficiency in its advanced features is critical for efficiency and scalability, especially in a remote, part-time context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Dual Focus: Your portfolio must clearly demonstrate expertise in both marketing-focused design (websites, landing pages) and product-focused SaaS design (dashboards, complex interfaces, data visualization).

• Figma Mastery: Showcase projects where you've leveraged advanced Figma features like Auto Layout, Components, and Variables to create efficient, scalable, and maintainable designs.

• Conversion Optimization Case Studies: Include examples of landing pages or website sections where you've implemented designs specifically to improve conversion rates, detailing the process and quantifiable results.

• Design System Examples: Present any experience in building or contributing to design systems, highlighting component libraries, design tokens, and consistency guidelines.

• Process & Rationale: For each project, clearly articulate your design process, the problem you were solving, your rationale for design decisions, and how your solutions met user needs and business objectives.

Process Documentation:

• Workflow Design: Demonstrate your ability to map out user flows for marketing funnels and product interactions, identifying key touchpoints and optimization opportunities.

• Iterative Design & Testing: Showcase examples of how you've used A/B testing or other iterative methods to refine designs and improve performance metrics.

• Collaboration & Implementation: Provide evidence of how you've collaborated with engineering teams, translating complex designs into clear specifications for smooth implementation.

📝 Enhancement Note: For a part-time, remote role, a well-organized and easily navigable digital portfolio is crucial. Candidates should be prepared to walk through their design process and highlight their ability to deliver impactful results independently, emphasizing efficiency and clear communication of complex design concepts.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for remote, part-time UX/UI designers with 3+ years of experience in markets like Ecuador, and considering the competitive nature of SaaS and AI companies, a reasonable estimate for this role would be in the range of $20 - $40 USD per hour.

Explanation: This range accounts for the specialized skills required, the part-time nature (often commanding a slightly higher hourly rate than full-time equivalent), and the company's US-based operational context. The lower end reflects strong foundational skills, while the higher end is for candidates with exceptional Figma proficiency, a proven track record in CRO, and experience with AI/data-heavy platforms.

Benefits:

• Competitive Salary: Paid in USD, reflecting the role's value and international nature.

• Monthly Performance Bonuses: Additional compensation tied to individual and company performance, incentivizing impactful contributions.

• Fully Remote Work Environment: Flexibility to work from any location, eliminating commute and offering greater work-life integration.

• Flexible Scheduling: The 20-hour workweek can be structured to accommodate personal needs, promoting autonomy and work-life balance.

Working Hours: This is a part-time role requiring approximately 20 hours per week. While specific daily schedules are flexible, consistent availability for collaboration and timely completion of tasks will be expected.

📝 Enhancement Note: The salary estimate is based on research of remote UX/UI designer rates in Latin America, particularly Ecuador, cross-referenced with US-based company compensation standards for specialized remote talent. The hourly rate is an estimation; candidates should be prepared to discuss their salary expectations based on their experience and the provided range.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Competitive Intelligence SaaS. The company provides a platform for consumer brands to track competitor activity (ads, pricing, market signals). This context means a focus on data, market trends, and actionable insights.

Company Size: Paired functions as a global staffing agency, indicating they work with various clients. The client company itself is described as having founders and engineers, suggesting a lean, potentially early-stage startup environment where design has a direct and significant impact.

Founded: The founding date of the specific client company is not provided. However, the description of the client as an "AI-powered competitive intelligence platform" implies a modern, forward-thinking, and potentially rapid-growth phase.

Team Structure:

• Core Product/Founders Team: You will work directly with the company's founders and engineers, implying a flat hierarchy and close collaboration.

• Cross-functional Collaboration: Design will be integrated closely with product development and marketing functions.

• Autonomous Role: Significant independence is expected, with the designer being the primary owner of visual and interaction design across key areas.

Methodology:

• Data-Driven Design: The company's core business is data analysis, so expect design decisions to be informed by user data, market insights, and performance metrics.

• Agile & Iterative: The nature of a startup and the emphasis on A/B testing suggest an agile development and design process, with continuous iteration and improvement.

• Growth-Focused: The role is explicitly tied to driving growth through design, focusing on conversion optimization and user acquisition.

Company Website: https://www.paired.com/ (Paired, the staffing agency) - The client's specific website is not directly linked but is described as an "AI-powered competitive intelligence platform."

📝 Enhancement Note: Understanding that the client is an AI/data-focused SaaS startup is key. This implies a culture that values data-driven decisions, rapid iteration, and a strong emphasis on user experience that translates complex data into actionable insights for brands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, requiring 3+ years of experience and the ability to work independently. It's a hands-on contributor role with significant ownership in specific design domains.

Reporting Structure: You will report directly to the founders and work closely with engineers. This is typical of lean startup environments, offering direct access to decision-makers and a clear view of business objectives.

Operations Impact: As the primary designer for marketing, landing pages, and the product interface, your work will have a direct and measurable impact on:

• Customer Acquisition: Through conversion-focused website and landing page design.

• User Engagement & Retention: By improving the usability and intuitiveness of the Spyglass platform.

• Brand Perception: Through consistent and polished visual design across all touchpoints.

• Product Development: By translating user needs and data into functional design solutions.

Growth Opportunities:

• Deep Product Ownership: Gain in-depth experience with a growing AI/SaaS product, contributing to its evolution from an early stage.

• Design System Expertise: Develop advanced skills in building and scaling design systems, a highly sought-after specialty in the design field.

• Cross-Functional Leadership: Opportunity to influence product direction and marketing strategy through design contributions, working closely with founders.

• Specialization: Potential to deepen expertise in data visualization, AI product design, or conversion rate optimization within a specialized domain.

• Career Advancement: Successful performance could lead to opportunities for increased hours, greater responsibility, or a full-time role if the company expands and creates such positions.

📝 Enhancement Note: The growth here is less about hierarchical advancement and more about deepening expertise, expanding influence within a specific product, and gaining valuable experience in a high-demand sector (AI/SaaS). The part-time nature means growth might also involve taking on more projects or responsibilities as trust and impact are proven.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting.

Office Location(s): The role is based in Ecuador, with the option to work remotely from anywhere within the country. The company itself is US-based, implying a need to align with US business hours for critical meetings.

Workspace Context:

• Autonomous Workspace: You will be responsible for setting up your own productive remote workspace.

• Digital Collaboration Tools: Expect to use tools like Slack, Zoom, Figma, and potentially project management software for seamless communication and collaboration with the distributed team.

• Flexible Environment: The "flexible scheduling" benefit suggests an environment that trusts its employees to manage their time effectively to meet deadlines and collaborate when needed.

Work Schedule: Approximately 20 hours per week, with flexible scheduling. This allows for a balance between work commitments and personal life. However, designers may need to be available during specific periods for team syncs or urgent design needs, likely aligning somewhat with US business hours for key interactions.

📝 Enhancement Note: The "US-Based" aspect in the job title, despite the location being Ecuador, suggests that while you can work from anywhere in Ecuador, some overlap with US East Coast or Pacific time zones might be necessary for real-time collaboration, especially with founders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Deep Dive: A dedicated session where you'll walk through selected projects, explaining your process, rationale, and impact. Be prepared to discuss your Figma expertise and how you've driven conversions.

• Technical/Skills Assessment: You may be asked to complete a design challenge or discuss specific design scenarios related to marketing websites, landing pages, or SaaS dashboards.

• Founder/Team Interviews: Conversations with founders and potentially engineers to assess cultural fit, problem-solving abilities, and your understanding of the product/market.

• Final Offer: Based on overall fit and demonstrated capabilities.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your UX/UI skills, focusing on both marketing website/landing page design and SaaS product design. Ensure these projects highlight your Figma proficiency.

• Tell a Story: For each project, clearly articulate the problem, your process, the design solutions, and the measurable impact (e.g., conversion rate improvements, usability enhancements). Quantify results whenever possible.

• Highlight Figma Usage: Explicitly mention and demonstrate how you utilized Figma's advanced features (Auto Layout, Components, Variables, Prototyping) to achieve efficiency and scalability.

• Showcase CRO Expertise: If you have landing page or website redesigns with documented conversion improvements, feature them prominently.

• Visual Clarity & Navigation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing, reflecting your design sensibilities.

Challenge Preparation:

• Anticipate CRO Tasks: Be ready for challenges involving optimizing a landing page for a specific goal or designing a key feature for a SaaS dashboard.

• Focus on Process: Even if a challenge is timed, demonstrating a logical thought process and design methodology is crucial.

• Figma Proficiency: Practice common Figma tasks quickly, such as creating responsive layouts, building components, and setting up interactive prototypes.

• Understand the Product: Research competitive intelligence platforms and AI-driven SaaS products to better understand the user needs and design challenges specific to this industry.

📝 Enhancement Note: The emphasis on a "highly autonomous" role means interviewers will be looking for self-starters who can articulate their process and results clearly without extensive prompting. Your portfolio is your primary tool for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Advanced proficiency is required, including Auto Layout for responsive design, Components for reusability, Variables for dynamic elements, and interactive prototyping for user flow demonstrations.

• Design System Tools: Figma itself will likely house the design system, but understanding principles of design tokens, style guides, and component libraries is essential.

Analytics & Reporting:

• Familiarity with Analytics Dashboards: While not a primary tool for this role, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) will be beneficial for A/B testing and CRO.

• Data Visualization Tools: Experience designing effective data visualizations within dashboards or reports is a plus.

CRM & Automation:

• Understanding of Marketing/Sales Funnels: Knowledge of how CRM systems and marketing automation tools support user journeys from initial contact to conversion is advantageous.

• Basic Front-End Knowledge (Preferred): Familiarity with HTML, CSS, Tailwind CSS, and React styling can facilitate better collaboration with engineers and understanding of implementation constraints.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The role requires leveraging its advanced features for efficiency and scalability, especially important for a part-time role in a fast-paced startup.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by data and performance metrics, reflecting the company's core business.

• Efficiency & Scalability: A strong emphasis on creating reusable components, design systems, and frameworks to support rapid growth and iteration.

• User-Centricity: Designing with the end-user in mind, focusing on intuitive experiences and problem-solving through design.

• Collaboration & Communication: Open communication and effective teamwork are vital in a remote, distributed environment, especially when working closely with founders and engineers.

• Autonomy & Ownership: The culture likely fosters an environment where individuals take ownership of their work and are empowered to make decisions.

Collaboration Style:

• Direct & Transparent: Working closely with founders and engineers suggests a collaborative style that is direct, transparent, and focused on achieving shared goals.

• Iterative Feedback Loops: Expect regular feedback on designs, with an emphasis on continuous improvement through iterative cycles.

• Knowledge Sharing: Encourage sharing of design best practices, user insights, and successful strategies within the team.

📝 Enhancement Note: The culture is likely fast-paced, results-oriented, and embraces the challenges and opportunities of a growing tech startup. This requires a designer who is adaptable, proactive, and can thrive in an autonomous, remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing & Product Design: Effectively switching context and applying design principles to two distinct areas (conversion-focused marketing vs. functional product UI).

• AI/Data Complexity: Designing intuitive interfaces for potentially complex AI-driven data insights requires clear visualization and user flow design.

• Remote Collaboration: Maintaining strong communication and collaboration across time zones and without in-person interaction requires proactive effort.

• Rapid Iteration: The startup environment demands quick turnaround times and the ability to adapt designs based on new data or strategic shifts.

Learning & Development Opportunities:

• Specialized SaaS Design: Deepen expertise in designing for Software-as-a-Service platforms, particularly in the competitive intelligence and AI space.

• Conversion Rate Optimization (CRO): Gain practical experience in applying design techniques to directly impact key business metrics like demo bookings and sign-ups.

• Design System Mastery: Hone skills in building and scaling robust design systems, a highly valuable asset for any designer.

• Startup Environment Experience: Gain firsthand experience of working within a lean, founder-led startup, understanding the dynamics of rapid growth and product evolution.

📝 Enhancement Note: The challenges presented are typical for growth-stage tech companies and offer significant learning opportunities for a designer looking to expand their skillset in high-demand areas like AI product design and CRO.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing website or landing page specifically to drive conversions. What was your process, and what were the results?" (Prepare a case study focusing on CRO).

• "How do you approach designing for complex data visualizations or AI-powered features? Walk us through your process for a hypothetical scenario." (Focus on simplifying complexity and user-centricity).

• "How do you ensure brand consistency across different platforms (website, product, campaigns) when building or using a design system?" (Highlight your design system experience and rationale).

• "Describe your experience with A/B testing for web pages or product features. How did you use data to inform your design decisions?" (Emphasize data-driven design and iterative improvements). Company & Culture Questions:

• "What interests you about working for an AI-powered competitive intelligence company, and specifically this role?" (Research the company's mission and the competitive intelligence market).

• "How do you manage your time and prioritize tasks when working autonomously in a remote, part-time role?" (Highlight your organizational skills and self-discipline).

• "How do you collaborate effectively with engineers and founders, especially when design and development timelines may conflict?" (Focus on communication, compromise, and finding solutions). Portfolio Presentation Strategy:

• Prioritize Impact: Lead with projects that demonstrate clear business impact, especially those related to conversion rates and user engagement.

• Figma Showcase: Be ready to demonstrate your Figma skills by discussing specific features used (Auto Layout, Components, Variables) and how they contributed to efficiency or scalability.

• Problem-Solution-Result Framework: Structure your project walkthroughs using this clear narrative to convey your thought process and outcomes.

• Conciseness: Given the part-time nature and potential for multiple interview stages, be concise and to the point in your explanations.

📝 Enhancement Note: The interview process will likely assess your ability to not only design well but also to think strategically about business goals, communicate effectively, and operate independently within a fast-paced, remote startup environment.

📌 Application Steps

To apply for this Graphic Designer (UX/UI) position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 key projects that best demonstrate your UX/UI skills in both marketing website/landing page design and SaaS product design. Ensure these showcase your advanced Figma proficiency and any quantifiable CRO successes.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in startup/SaaS environments and emphasize skills like Figma, responsive design, design systems, and conversion optimization. Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your selected portfolio projects, clearly explaining your design process, the challenges, your solutions, and the measurable impact. Be ready to articulate your rationale for design decisions.

• Research the Client: Understand the competitive intelligence market and the role of AI in this space. Familiarize yourself with the client's implied value proposition for consumer brands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.