Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer

Company: [Partner Company of Jobgether]

Location: Canada

Job Type: Full-time (initially part-time with potential to grow)

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-03

Experience Level: Mid-Level (2+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on developing and executing a distinctive visual identity for an emerging lingerie brand targeting the U.S. market.

• Responsibilities include creating a comprehensive brand book and producing high-quality visual assets for all digital and physical customer touchpoints.

• The position requires a strong aesthetic point of view and the ability to translate brand strategy into compelling visual concepts.

• This is a hands-on opportunity to influence brand perception and contribute to growth in a remote-first environment.

📝 Enhancement Note: While the job is listed by Jobgether, applications and hiring are managed by a partner company. The role is explicitly for the U.S. market, but the designer must be based in Canada. The initial part-time nature with a clear path to full-time is a key aspect for candidates to understand.

📈 Primary Responsibilities

• Develop and continuously evolve the brand book, ensuring visual identity is distinctive, consistent, and aligned with fashion and cultural trends.

• Create and adapt visual assets for the website, social media channels, email campaigns, digital advertising, and other customer-facing touchpoints.

• Perform expert photo retouching and color correction on campaign and e-commerce imagery to maintain a cohesive and premium visual standard.

• Collaborate closely with marketing and social media teams to translate brand strategy and campaign objectives into compelling visual concepts.

• Design print-ready materials for offline advertising and marketing, including lookbooks, packaging, event collateral, and other physical brand assets.

• Contribute creatively to mood boards, visual concept development, and the overall direction of the brand’s aesthetic.

• Manage multiple design projects simultaneously, prioritizing tasks to maintain quality, consistency, and meet deadlines in a fast-paced environment.

• Establish and uphold a high design standard as the brand develops, taking ownership of visual decisions and proactively identifying opportunities to enhance the overall brand experience.

📝 Enhancement Note: The responsibilities emphasize not just execution but also creative contribution and ownership, aligning with the "strong aesthetic point of view" requirement. The mention of "physical brand experiences" and "offline advertising" indicates a need for versatility beyond purely digital design.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for mid-level roles.

Experience: 2+ years of professional graphic design experience, with a strong preference for experience in fashion, lingerie, beauty, lifestyle, or premium consumer brands.

Required Skills:

• A strong portfolio demonstrating sophisticated design work, visual storytelling capabilities, and a clear personal point of view.

• Excellent command of layout principles, typography, composition, visual hierarchy, and brand consistency.

• Proficiency with Adobe Creative Suite, specifically Photoshop, Illustrator, and Lightroom.

• Proficiency with Figma for collaborative design and prototyping.

• Hands-on experience with professional photo retouching and color correction techniques.

• Proven experience producing print-ready materials for advertising, packaging, lookbooks, events, and other offline marketing needs.

• A sharp eye for aesthetics and detail, with a strong understanding of contemporary fashion and visual trends.

• Ability to manage competing priorities effectively, work independently, communicate clearly, and consistently meet deadlines.

• A proactive, collaborative mindset, capable of acting as a creative partner and contributing to strategic brand development.

• Genuine interest in fashion, brand building, and creating visually distinctive work within an early-stage company environment. Preferred Skills:

• Basic video editing skills, particularly for creating short-form social media content.

📝 Enhancement Note: The emphasis on a "strong aesthetic point of view" and "personal point of view" in the portfolio requirement suggests that candidates who can showcase unique creative solutions and a distinct design philosophy will be highly valued. The preference for fashion/lingerie experience is crucial for understanding the brand's niche.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of sophisticated design work, highlighting visual storytelling and a distinct personal aesthetic.

• Include case studies demonstrating the ability to translate brand strategy into compelling visual concepts for digital and print mediums.

• Present examples of photo retouching and color correction applied to campaign or product imagery, emphasizing premium visual standards.

• Detail projects involving brand book development or the consistent application of brand guidelines across various touchpoints.

• Demonstrate experience with website assets, social media content, email campaigns, and digital advertising visuals.

• Include examples of print-ready materials for lookbooks, packaging, or event collateral. Process Documentation:

• Demonstrate an understanding of workflow design for managing multiple design projects from brief to final delivery, ensuring quality and consistency.

• Illustrate experience in collaborating with marketing and social media teams, showing how design briefs are interpreted and executed.

• Showcase a methodical approach to retouching and color correction, ensuring efficient and high-quality image preparation.

• Provide examples of how brand identity is maintained and evolved through a structured design process.

📝 Enhancement Note: The portfolio is paramount for this role, especially given the emphasis on a strong aesthetic point of view. Candidates should curate their portfolios to specifically highlight fashion/lingerie experience and demonstrate their ability to contribute creatively to brand development, not just execute tasks.

💵 Compensation & Benefits

Salary Range:

While a specific range isn't provided, based on the "middle+" experience level (2+ years), the remote nature, and the Canadian location for a role targeting the U.S. market, a competitive market-based compensation is expected. For a mid-level Graphic Designer in Canada (depending on specific city/province and the partner company's compensation strategy), a range of CAD $55,000 - $80,000 annually could be anticipated for a full-time equivalent. The initial part-time nature would be prorated.

Benefits:

• Competitive market-based compensation.

• Flexible working hours, allowing for work-life balance and adaptation to different time zones.

• Fully remote work environment, offering flexibility and reducing commute time.

• Unlimited paid time off, contingent upon meeting agreed performance KPIs, encouraging high performance and autonomy.

• Support for professional education and participation in relevant industry events, fostering continuous learning and skill development.

• Support for work-related travel, potentially for strategy meetups or brand-related events.

• Mentorship and a supportive, empowering team culture, promoting professional growth.

• Opportunities for significant creative ownership, personal development, and professional growth within an emerging brand.

• The unique opportunity to help build the visual identity of an emerging fashion brand targeting the U.S. market.

Working Hours: 40 hours per week (full-time equivalent), with flexible working hours.

📝 Enhancement Note: The "Unlimited paid time off when agreed performance KPIs are met" is a performance-incentivized benefit. Candidates should clarify what these KPIs are and how they are measured. The compensation estimate is based on general Canadian market rates for mid-level designers and the specified remote work context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie), E-commerce, Marketing & Branding. The company is focused on establishing a strong presence in the U.S. lingerie market.

Company Size: Early-stage, likely a startup or small to medium-sized business given the "ambitious fashion brand preparing to establish a distinctive presence" and the "part-time initially, with the opportunity to grow into a full-time position" aspects. This means a fast-paced, agile, and potentially less structured environment.

Founded: Not specified, but it's an emerging brand.

Team Structure:

• The Graphic Designer will work closely with marketing and social media teams.

• It's a remote-first environment, implying asynchronous communication and a reliance on digital collaboration tools.

• The role is described as "hands-on" and involves close collaboration, suggesting a tight-knit team structure.

• Mentorship and a supportive culture are highlighted, indicating a focus on team development. Methodology:

• Data-Driven Design: While not explicitly stated, the need to "translate brand strategy and campaigns into compelling visual concepts" and align with "cultural trends" suggests a data-informed approach to design decisions.

• Agile Development: The "fast-moving" environment and early-stage nature imply an agile approach to design and marketing initiatives.

• Brand Consistency: A core methodology will be maintaining and evolving the "brand book" to ensure a distinctive and consistent visual identity across all platforms.

Company Website: [jobgether.com] (Note: This is the platform listing the job, not necessarily the partner company's website.)

📝 Enhancement Note: The "remote-first" and "early-stage" nature of the company suggests a culture that values autonomy, initiative, and strong communication skills. Candidates should be prepared for a dynamic environment where they can have a significant impact.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role requires independent execution of design tasks and a contribution to strategic visual direction. It's beyond an entry-level position, demanding a solid understanding of design principles and industry trends.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Director, if one exists. Collaboration with marketing and social media teams is a key aspect of the daily workflow.

Operations Impact: The Graphic Designer's work will have a direct and significant impact on how the brand is perceived in the U.S. market. Visual identity is critical for brand recognition, customer engagement, and ultimately, sales. This role is central to establishing the brand's premium and distinctive image.

Growth Opportunities:

• Full-Time Transition: The primary growth opportunity is the transition from part-time to a full-time position as the brand scales, leading to increased responsibilities and compensation.

• Creative Ownership: The role offers "significant creative ownership," allowing the designer to shape and evolve the brand's visual language, a valuable experience for career advancement.

• Skill Development: Support for professional education and industry events provides avenues for acquiring new skills, such as advanced video editing or emerging design technologies.

• Leadership Potential: As the brand grows, there may be opportunities to lead design initiatives, manage junior designers, or become the primary design authority within the company.

• Industry Exposure: Working with a U.S.-focused brand offers exposure to a highly competitive and trend-driven market, enhancing professional expertise.

📝 Enhancement Note: The emphasis on "creative ownership" and "building the visual identity" suggests this role is ideal for a designer looking to make a substantial impact and grow with a brand from its formative stages.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, with no mention of a physical office for the designer's primary work.

Office Location(s): The designer is based in Canada. While the company mentions "regular strategy meetups across Europe" and "optional access to offices in Kyiv and Warsaw," these are not the primary work locations for this role.

Workspace Context:

• Autonomy: The remote-first setup necessitates a high degree of self-discipline and autonomy in managing one's workspace and work schedule.

• Digital Collaboration: The work environment will be heavily reliant on digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and teamwork.

• Flexibility: Flexible working hours are provided, allowing designers to structure their day around peak productivity times.

• Global Reach: While based in Canada, the role's focus on the U.S. market and potential European meetups offers exposure to international business practices.

Work Schedule: Flexible working hours are offered, with an implied full-time equivalent of 40 hours per week. This flexibility allows for better integration of work and personal life, especially within a remote setup.

📝 Enhancement Note: Candidates should be comfortable working independently and managing their time effectively in a remote setting. Proactive communication and a strong ability to collaborate digitally are essential for success in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• AI-Powered Matching: Jobgether uses an AI system to initially screen applications based on core requirements, ensuring a quick and objective review.

• Shortlisting: Top-fitting candidates are shortlisted and shared directly with the hiring company.

• Partner Company Management: The final decision-making, interviews, and assessments are managed by the partner company's internal team.

• Typical Stages: Expect stages that may include a portfolio review, a creative challenge or case study, interviews with the hiring manager and potentially marketing team members, and discussions about brand vision and creative approach.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that align with fashion, lingerie, beauty, or premium lifestyle brands. Highlight sophisticated aesthetics, strong typography, and compelling visual storytelling.

• Demonstrate Versatility: Include examples of both digital (web, social, ads) and print (lookbooks, packaging) design.

• Highlight Brand Identity Work: Feature projects where you developed or significantly contributed to a brand's visual identity, including brand books or style guides.

• Showcase Retouching Skills: Include examples of high-quality photo retouching and color correction, demonstrating attention to detail and a premium finish.

• Tell a Story: For each project, briefly explain the brief, your creative process, your role, and the outcome or impact. Use case studies to demonstrate problem-solving and strategic thinking.

• Figma Proficiency: If you have Figma projects, showcase them, especially those demonstrating collaborative workflows.

Challenge Preparation:

• Brand Analysis: Research the emerging brand (if any information is available) and the U.S. lingerie market. Identify key competitors and their visual strategies.

• Creative Brief Interpretation: Be prepared to interpret a hypothetical creative brief for a new campaign or asset, demonstrating how you would approach it strategically and creatively.

• Visual Problem-Solving: Anticipate a design challenge that requires you to solve a visual problem for the brand, showcasing your ability to think critically and creatively under pressure.

• Presentation Skills: Practice articulating your design choices, rationale, and process clearly and concisely, especially for remote presentations.

📝 Enhancement Note: Given the AI screening, ensure your resume and portfolio are meticulously organized and directly address the requirements mentioned in the job description. For the partner company's interviews, focus on demonstrating your proactive, collaborative mindset and your passion for brand building.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, retouching, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, typography, and layout design.
  • Lightroom: Primarily used for photo editing, color correction, and asset management.

• Figma: A key tool for collaborative design, prototyping, and UI/UX design, increasingly used for brand asset creation.

Analytics & Reporting:

• While not directly managing analytics, understanding how design impacts performance metrics (e.g., click-through rates, engagement) is beneficial. Familiarity with tools that track visual content performance could be a plus. CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements for this design role. However, understanding how design assets are deployed through marketing automation platforms (e.g., email marketing software) is advantageous. Other Potential Tools:

• Video Editing Software: (e.g., Adobe Premiere Pro, After Effects) for preferred video editing skills.

• Project Management Software: (e.g., Asana, Trello, Monday.com) as the company is remote-first and likely uses these for workflow management.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, and Figma is non-negotiable. Candidates should be prepared to demonstrate their skills with these tools, particularly in their portfolio and any potential design tests.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on developing a "distinctive presence" and "bold, polished, and culturally relevant visuals."

• Collaboration: Working closely with marketing and social media teams, acting as a "creative partner."

• Ownership & Initiative: The role requires a "strong aesthetic point of view" and the ability to "help shape a visual identity from an early stage," indicating a value for proactive contribution.

• Quality & Craftsmanship: Maintaining "premium visual standards" and a "cohesive and premium visual standard" through meticulous retouching and design.

• Adaptability: Operating in an "early-stage environment" and a "fast-moving" setting requires flexibility and adaptability.

• Passion for Fashion & Brand Building: A genuine interest in the industry and the process of brand creation is highly valued.

Collaboration Style:

• Partnership-Oriented: The role is positioned as a "creative partner" rather than just an executor of briefs, encouraging a collaborative dialogue with marketing and social media teams.

• Remote-First Communication: Collaboration will rely heavily on digital communication tools, requiring clear, concise, and proactive messaging.

• Feedback Integration: As part of a fast-moving, early-stage company, the ability to give and receive constructive feedback efficiently will be crucial for iterating on designs.

• Cross-functional Alignment: Ensuring visual assets align with marketing strategies and social media campaigns requires strong cross-functional alignment and understanding of different team objectives.

📝 Enhancement Note: Candidates who can articulate how they embody these values in their work, particularly in previous remote or early-stage environments, will resonate well with the hiring team.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Developing a unique and impactful visual identity for a new brand in a competitive market (U.S. lingerie) is a significant creative challenge.

• Balancing Creative Vision with Market Demands: Translating a strong personal aesthetic into visuals that resonate with the target U.S. market and align with marketing objectives.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication with a remote team across different locations and potentially time zones.

• Pacing in a Fast-Moving Environment: Managing multiple design projects simultaneously while adapting to evolving priorities and tight deadlines inherent in an early-stage company.

• Transitioning from Part-Time to Full-Time: Demonstrating consistent performance and value to secure the full-time role as the business scales.

Learning & Development Opportunities:

• Brand Building Expertise: Gaining hands-on experience in building and scaling a brand's visual identity from the ground up.

• Market Specialization: Deepening understanding of the U.S. fashion and lingerie market trends and consumer preferences.

• Creative Strategy Contribution: Opportunities to contribute to high-level creative strategy discussions and decision-making.

• Professional Development: Access to support for professional education and industry events for continuous skill enhancement.

• Mentorship: Receiving guidance from experienced professionals within the team or through formal mentorship programs.

📝 Enhancement Note: The challenges presented are inherent to an early-stage startup environment and are also opportunities for significant professional growth. Candidates who thrive in dynamic settings and are eager to take on responsibility will find this role particularly rewarding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand book for a new lingerie brand targeting the U.S. market, considering current fashion and cultural trends?" (Focus on process, research, and aesthetic vision.)

• "Describe a time you had to balance a strong personal design aesthetic with client or marketing brief requirements. How did you ensure both were met?" (Demonstrates collaboration and problem-solving.)

• "How do you stay updated on visual trends in fashion and e-commerce, and how would you apply that knowledge to this brand?" (Highlights industry awareness and application.)

• "What are your thoughts on the U.S. lingerie market's current visual landscape? What opportunities do you see for a new brand?" (Tests market understanding and strategic thinking.) Company & Culture Questions:

• "What excites you about the opportunity to build the visual identity of an emerging fashion brand?" (Assesses passion and alignment with company goals.)

• "How do you approach collaboration in a remote-first environment? What are your preferred communication methods?" (Evaluates remote work readiness and communication skills.)

• "Describe your experience working in fast-paced, early-stage companies. What are the key challenges and rewards for you?" (Gauges adaptability and proactive mindset.)

• "How do you ensure brand consistency across diverse platforms like social media, email, and print?" (Tests understanding of brand management.) Portfolio Presentation Strategy:

• Narrative Focus: For each project, tell a concise story: the challenge, your role, your creative process, and the measurable impact or outcome.

• Highlight Key Skills: Explicitly point out examples demonstrating your proficiency in Photoshop, Illustrator, Figma, photo retouching, typography, and layout.

• Brand Alignment: Emphasize projects that show your ability to understand and execute on a specific brand's aesthetic and objectives, especially in fashion or premium categories.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflects your design skills. Use high-quality mockups where appropriate.

• Prepare for Questions: Be ready to elaborate on specific design choices, technical aspects, and your thought process behind each piece.

📝 Enhancement Note: The interview process will likely involve both the AI screening by Jobgether and subsequent stages managed by the partner company. Preparation should focus on demonstrating both technical design skills and strategic thinking, with a strong emphasis on how your portfolio aligns with the brand's needs.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Jobgether.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features your best work, especially any relevant experience in fashion, lingerie, or premium lifestyle brands. Tailor it to highlight skills in visual identity development, digital asset creation, print design, and photo retouching.

• Optimize Your Resume: Highlight your 2+ years of professional experience, key software proficiencies (Adobe Creative Suite, Figma), and any specific achievements in brand building or campaign execution. Use keywords from the job description to ensure it passes initial AI screening.

• Prepare Your Narrative: Be ready to articulate your passion for fashion and brand building, your approach to creative problem-solving, and your experience working collaboratively in remote or fast-paced environments. Practice presenting your portfolio.

• Research the Market: Familiarize yourself with the U.S. lingerie market, current visual trends, and potential competitors to demonstrate your understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.