Creative Designer (Nibble)

📍 Job Overview

Job Title: Creative Designer (Nibble)

Company: Headway Inc

Location: Madrid, Spain; Lviv, Ukraine; Kyiv, Ukraine; Warsaw, Poland

Job Type: Full-Time

Category: Marketing Operations & Creative Services

Date Posted: May 8, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute compelling marketing creatives for the Nibble product, driving user acquisition and engagement within the EdTech sector.

• Leverage and integrate cutting-edge AI tools and services to optimize creative workflows, enhance design output, and maintain a competitive edge in digital marketing.

• Analyze the performance of creative assets, formulate data-driven hypotheses for improvement, and contribute to A/B testing initiatives to maximize campaign effectiveness.

• Collaborate closely with creative marketers and cross-functional teams to brainstorm innovative campaign concepts, influence product features, and align design strategy with business objectives.

• Contribute to the continuous improvement of the creative team's expertise by sharing knowledge, best practices, and insights gained from design trends and competitor analysis.

📝 Enhancement Note: While the title is "Creative Designer," the responsibilities heavily lean into performance marketing creatives and data-driven optimization, aligning it with a marketing operations and GTM support function rather than purely brand design. The emphasis on AI tools and hypothesis generation further solidifies this operational aspect.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing creatives, including static images, motion graphics, and potentially short video assets for the Nibble product across various digital channels.

• Proactively research, test, and implement emerging AI tools and generative design services to streamline production, explore new creative avenues, and enhance the efficiency of the design process.

• Conduct in-depth analysis of creative performance metrics (e.g., CTR, conversion rates, engagement rates) and translate these insights into actionable hypotheses for creative iteration and optimization.

• Work in close partnership with Creative Marketers and Performance Marketing teams to ensure creative assets are aligned with campaign goals, target audience segmentation, and brand guidelines.

• Participate actively in brainstorming sessions, contributing innovative ideas for creative campaigns, user engagement strategies, and potential product feature enhancements based on design and market insights.

• Maintain an up-to-date understanding of design trends, competitor creative strategies, and evolving EdTech market dynamics to inform creative decision-making and maintain brand relevance.

• Foster a collaborative team environment by sharing design knowledge, providing constructive feedback, and contributing to the collective expertise of the creative and marketing operations functions.

📝 Enhancement Note: The responsibilities are framed to highlight the operational and performance-driven aspects of creative design within a marketing context, emphasizing data analysis, AI integration, and cross-functional collaboration, which are key for operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field, or equivalent practical experience in a design-focused role.

Experience: Minimum of 2-5 years of commercial experience as a Graphic Designer, with a proven track record in creating impactful marketing collateral, preferably within the digital product or EdTech space.

Required Skills:

• Visual Design Fundamentals: Strong grasp of typography, color theory, composition, layout, and visual hierarchy.

• Design Software Proficiency: Expert-level skills in Figma, Adobe Photoshop, and Adobe Illustrator are essential for daily workflow and asset creation.

• AI Tool Integration: Demonstrated experience and willingness to explore and utilize AI-powered design tools and services to enhance creative output and efficiency.

• Creative Problem-Solving: Ability to translate marketing objectives into compelling visual concepts and deliver effective design solutions with high attention to detail.

• Portfolio of Work: A robust and relevant portfolio showcasing a range of creative design projects, ideally demonstrating experience with performance-driven marketing assets.

• Adaptability & Learning Agility: Proven capacity to learn quickly, adapt to new tools and technologies, and thrive in a rapidly evolving digital environment.

Preferred Skills:

• Motion Graphics: Experience with animation tools such as After Effects or CapCut for creating dynamic visual content.

• Performance Marketing Acumen: Understanding of performance marketing principles, including A/B testing, conversion rate optimization (CRO), and data-driven creative strategies.

• Competitor Analysis Tools: Familiarity with utilizing tools like Facebook Ads Library to analyze competitor creative strategies and identify market opportunities.

• User-Centric Design: Ability to design with the end-user experience in mind, considering usability and engagement across different platforms.

📝 Enhancement Note: The experience level is inferred from "2+ years of commercial experience" and the nature of the responsibilities, suggesting a mid-level role. Preferred skills are directly pulled from the "Would be a plus" section.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your creative designs have directly contributed to measurable marketing goals (e.g., increased click-through rates, lead generation, user acquisition).

• AI Tool Integration Examples: Include examples of how you've leveraged AI tools in your design process, highlighting efficiency gains or novel creative outcomes.

• Versatile Asset Examples: Present a range of asset types, including static ads, social media graphics, potentially simple animations or video edits, demonstrating adaptability across platforms.

• Figma & Adobe Showcase: Clearly illustrate your proficiency with Figma and Adobe Creative Suite through examples of complex layouts, vector illustrations, and image manipulation.

Process Documentation:

• Workflow Optimization Examples: Be prepared to discuss how you document and optimize your design workflows, particularly when incorporating new tools or technologies like AI.

• Hypothesis Generation & Testing: Demonstrate your ability to articulate the thought process behind creative hypotheses and how you would approach testing them, referencing past examples if possible.

• Collaboration Protocols: Highlight experience working within design or marketing teams, illustrating how you manage feedback, revisions, and cross-functional communication effectively.

📝 Enhancement Note: This section extrapolates common requirements for creative roles that support marketing operations, focusing on demonstrable impact, process efficiency, and tool proficiency.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a mid-level Creative Designer with 2-5 years of experience in major European tech hubs like Madrid, Kyiv, and Warsaw, the estimated annual gross salary range is approximately €25,000 - €40,000 (or the equivalent in Ukrainian Hryvnia, UAH, which would be roughly 1,000,000 - 1,600,000 UAH, considering local market rates and cost of living). This range can fluctuate based on specific experience, portfolio strength, and exact location within these countries.

Benefits:

• Secure & Resilient Workspace: Access to a modern office equipped with reliable shelter, generators, and satellite internet, ensuring operational continuity.

• Knowledge & Community: Full access to Headway's extensive corporate knowledge base and active participation in professional communities for continuous learning.

• Personalized Growth: A dedicated Personal Development Plan to guide career progression and skill enhancement.

• Learning & Development Support: Compensation for English language learning, external training programs, and relevant courses to foster professional growth.

• Comprehensive Health Coverage: Medical insurance and full compensation for sick leave, prioritizing employee well-being.

• Work-Life Balance: Enjoy two week-long paid corporate holidays annually for dedicated rest and rejuvenation, alongside standard paid time off.

• Social Impact: Be part of a company with a strong commitment to supporting Ukraine and driving positive change in the EdTech sector.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week, with a degree of flexibility to accommodate project deadlines and collaborative needs, common in hybrid work environments and creative roles.

📝 Enhancement Note: Salary estimates are based on research for mid-level Creative Designers in the specified locations, considering the tech industry and cost of living differences. Benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech). Headway Inc operates at the intersection of technology and lifelong learning, aiming to make educational resources accessible and personalized globally. The company's focus on digital products and user growth positions it in a dynamic and competitive market.

Company Size: Headway Inc is a significant player in the EdTech space, serving over 150 million users worldwide. This suggests a company that has scaled rapidly, likely employing hundreds to thousands of individuals across various functions, providing opportunities for both specialized roles and broad impact.

Founded: [Company Founded Date - Not provided, inferring a company that has achieved significant scale and global reach, likely founded within the last 5-15 years to be a prominent EdTech player.] Headway Inc's recognition by TIME magazine as a top EdTech company implies a strong foundation and a successful trajectory since its inception.

Team Structure:

• Creative & Marketing Hub: This role will likely be part of a broader Creative and Marketing department, potentially reporting to a Paid Media Design Team Lead. The team is expected to be structured to support product marketing efforts, with close ties to performance marketing and product development.

• Cross-Functional Collaboration: The role necessitates close collaboration with Creative Marketers, Performance Marketers, Product Managers, and potentially data analysts to ensure creative output aligns with business objectives and user insights.

• Global Distribution: With multiple office locations in Ukraine, Spain, and Poland, the team operates in a distributed, international environment, requiring strong communication and remote collaboration skills.

Methodology:

• Data-Driven Creativity: Emphasis on analyzing creative performance to inform design decisions and generate hypotheses for improvement, blending artistic skill with analytical rigor.

• Agile & Iterative Design: A culture of continuous testing, learning, and iteration, particularly for marketing creatives, to optimize campaign effectiveness.

• AI-Enhanced Workflows: Proactive adoption and integration of AI tools to boost productivity, explore innovative design possibilities, and stay ahead of industry trends.

Company Website: https://careers.headway.inc

📝 Enhancement Note: Inferences about company founding date and team structure are based on the company's stated scale, industry position, and the provided job description details.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer. It requires 2+ years of experience and involves independent contribution to marketing creatives, hypothesis generation, and AI tool exploration. It's a step beyond an entry-level position, demanding a good grasp of design principles and a proactive approach to optimization and innovation within a marketing context.

Reporting Structure: The designer will report to a Paid Media Design Team Lead, Valeria Omelianenko. This indicates a structured reporting line within a specialized creative or marketing team, suggesting clear guidance and performance feedback mechanisms.

Operations Impact: The Creative Designer plays a crucial role in the Go-To-Market (GTM) strategy for the Nibble product by creating performance-driven marketing assets. Their work directly influences user acquisition, engagement, and ultimately, revenue generation. By analyzing creative performance and proposing improvements, they contribute to optimizing marketing spend and maximizing ROI.

Growth Opportunities:

• Specialization in Performance Creative: Develop deep expertise in designing creatives specifically optimized for paid media channels, A/B testing, and conversion rate optimization.

• AI in Design Leadership: Become a subject matter expert in leveraging AI tools for creative production, potentially leading initiatives for AI adoption within the design team.

• Cross-Functional Skill Development: Gain exposure to marketing strategy, campaign management, and product development through close collaboration, opening pathways to roles like Marketing Designer, Senior Creative Designer, or even Product Marketing roles.

• Global Team Exposure: Work within a diverse, international team, enhancing cross-cultural communication and collaboration skills valuable for future global roles.

📝 Enhancement Note: This analysis focuses on how a "Creative Designer" role contributes to broader operational and GTM goals, and outlines typical career progression paths within such a function.

🌐 Work Environment

Office Type: The company offers a physical office space in key European locations (Madrid, Kyiv, Lviv, Warsaw) that is designed to be resilient, featuring reliable shelter, generators, and satellite internet. This indicates a commitment to providing a safe, functional, and consistently accessible workspace, especially important given potential external disruptions.

Office Location(s): The role is available in Madrid (Spain), Lviv (Ukraine), Kyiv (Ukraine), and Warsaw (Poland), offering flexibility for candidates in these regions. These locations are major European cities with established tech talent pools.

Workspace Context:

• Resilient Infrastructure: The office environment is built for continuity, ensuring stable working conditions regardless of external factors.

• Collaborative Spaces: While specific details aren't provided, the hybrid model and emphasis on collaboration suggest that office spaces are designed to facilitate teamwork, brainstorming, and knowledge sharing among designers and marketers.

• Technology-Enabled: The presence of reliable internet and generator backup implies a well-equipped environment conducive to using design software and online collaboration tools.

Work Schedule: The role is full-time, with an expected 40-hour work week. The hybrid arrangement suggests a blend of in-office collaboration and remote work flexibility, allowing individuals to manage their schedules effectively while ensuring in-person interaction for team synergy.

📝 Enhancement Note: The "shelter, generators, satellite internet" details are unique and highlight a specific aspect of the work environment, particularly relevant for the Ukrainian locations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational design skills, experience, and alignment with requirements.

• Skills Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, focusing on case studies that demonstrate performance impact, creative problem-solving, and proficiency in required tools (Figma, Adobe Suite, AI). This may involve a practical design task or a discussion about past projects.

• Team/Hiring Manager Interview: Conversation with Valeria Omelianenko and potentially other team members to evaluate cultural fit, collaboration style, understanding of EdTech, and approach to hypothesis generation and AI tool integration.

• Final Round: Potentially a final interview with senior leadership or a broader team to confirm fit and discuss overall contribution to the company's mission.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the objective, your role, the tools used, and – most importantly – the measurable results achieved (e.g., "Increased CTR by 15%," "Drove 10% more qualified leads").

• Showcase AI Integration: If you have examples of using AI in your workflow, present them clearly, explaining the benefit (e.g., "Used Midjourney for initial concept ideation, speeding up exploration phase by 30%").

• Demonstrate Tool Proficiency: Select projects that clearly highlight your skills in Figma and Adobe Creative Suite, showcasing complex layouts, vector work, and image editing.

• Tell a Story: Structure your portfolio around compelling narratives for each project. Explain the challenge, your process, and the successful outcome.

• Tailor to Nibble: If possible, include work that shows an understanding of the EdTech space or digital product marketing.

Challenge Preparation:

• Hypothesis-Driven Design: Be ready to discuss how you would approach creating creatives for a new feature or campaign, focusing on potential hypotheses you would test.

• AI Tool Exploration: Prepare to talk about specific AI design tools you've used or are interested in, and how you'd evaluate their effectiveness for Headway's needs.

• Performance Metrics: Understand key metrics for digital marketing creatives and how you'd use them to inform your design decisions.

📝 Enhancement Note: This section provides actionable advice for candidates, framing the interview and portfolio review through the lens of operations and GTM effectiveness.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating scalable design systems. Expected proficiency in creating components, auto-layout, and sharing design specs.

• Adobe Creative Suite:

  • Photoshop: For advanced image editing, manipulation, and compositing of marketing assets.
  • Illustrator: For vector graphics, icons, logos, and scalable illustrations used in creatives.

AI & Automation Tools:

• Generative AI Platforms: Experience with or willingness to learn tools like Midjourney, DALL-E, Stable Diffusion for concept generation, asset creation, or ideation.

• AI-Powered Design Assistants: Familiarity with AI features within existing design software or specialized plugins that automate tasks like background removal, image upscaling, or content generation.

Motion Graphics (Preferred):

• After Effects: For creating more complex animations, motion graphics, and visual effects.

• CapCut: A user-friendly video editing tool, often used for quick edits and social media video content.

Analytics & Reporting (for Creative Performance):

• Ads Libraries: Tools like Facebook Ads Library to analyze competitor creative performance and trends.

• Platform Analytics: Understanding how to interpret data from ad platforms (e.g., Facebook Ads Manager, Google Ads) to assess creative effectiveness.

CRM & Integration (Indirect Relevance): While not a direct tool for the designer, understanding how creatives integrate into marketing automation platforms and CRMs (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) can provide context for asset requirements and campaign deployment.

📝 Enhancement Note: This section details the specific software and technology relevant to a creative role supporting marketing operations, emphasizing both core design tools and emerging AI technologies.

👥 Team Culture & Values

Operations Values:

• SELECT Values: Candidates are expected to align with Headway's core values, referred to as "SELECT." While the acronym's meaning isn't explicitly defined, it likely represents principles such as Scalability, Efficiency, Learning, Empowerment, Collaboration, and Transparency or similar operational tenets.

• Data-Driven Decision Making: A strong emphasis on using performance data to inform creative choices and validate hypotheses, ensuring that design work has a measurable impact.

• Continuous Improvement: A culture that encourages ongoing learning, experimentation with new tools (especially AI), and a proactive approach to refining processes and creative output.

• User-Centricity: A deep understanding that all creative efforts should ultimately serve the user, contributing to Headway's mission of making lifelong learning accessible and impactful.

• Global Collaboration: Embracing a diverse, international work environment, fostering open communication and mutual respect across different cultures and time zones.

Collaboration Style:

• Cross-Functional Synergy: The team fosters a highly collaborative environment where designers work hand-in-hand with marketers, product teams, and potentially data analysts to achieve shared goals.

• Feedback-Oriented: Openness to constructive feedback on designs and processes, viewing it as an opportunity for growth and refinement.

• Knowledge Sharing: A culture that values sharing insights, best practices, and learnings from experiments, contributing to the collective expertise of the team.

📝 Enhancement Note: This section interprets the "SELECT" values and general collaboration expectations into operational terms relevant to a creative role supporting GTM.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Navigating the tension between artistic expression and the strict requirements of performance marketing, where data often dictates creative direction.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and effectively integrating them into established workflows while managing potential technical limitations or ethical considerations.

• Global Team Coordination: Effectively collaborating and communicating with colleagues across different countries, time zones, and cultural backgrounds to ensure seamless project execution.

• Data Interpretation for Creatives: Translating complex performance data into actionable design insights and hypotheses, requiring a blend of analytical and creative thinking.

Learning & Development Opportunities:

• AI in Design Mastery: Become a go-to expert for AI-assisted creative production, potentially contributing to internal best practices and training.

• Performance Creative Specialization: Deepen expertise in designing for paid social, A/B testing, and conversion rate optimization, becoming a highly valuable asset in performance marketing.

• Product Marketing Exposure: Gain a deeper understanding of product marketing strategies and how creative design contributes to the broader GTM efforts for EdTech products.

• International Team Experience: Develop strong cross-cultural communication and project management skills through collaboration with a global team.

📝 Enhancement Note: Challenges and growth opportunities are framed to be specific to a creative role within an operations-focused environment, emphasizing AI, performance metrics, and global collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to inform a creative design decision. What was the outcome?" (Focus on your process of analyzing metrics and translating them into visual elements.)

• "How would you approach designing marketing creatives for a new feature launch on the Nibble app? What hypotheses would you form?" (Showcase your ability to think strategically and generate testable ideas.)

Company & Culture Questions:

• "Based on our mission and the TIME magazine recognition, what excites you most about Headway's approach to EdTech?" (Demonstrate research and genuine interest in the company's impact.)

• "How do you align with our 'SELECT' values? Can you provide an example of how you've embodied similar values in a previous role?" (Prepare to connect your past experiences to their stated company values.)

Portfolio Presentation Strategy:

• Highlight Impact: For each project, clearly state the objective, your role, the tools used, and the quantifiable results. Use bullet points for clarity.

• Explain Your Process: Walk through your creative process, emphasizing problem-solving, ideation, and iteration. If AI was used, explain its specific contribution.

• Showcase Tool Proficiency: Ensure your portfolio clearly demonstrates your expertise in Figma and Adobe Suite. If possible, include a brief walkthrough of a Figma file to show your file structure and collaboration readiness.

• Be Ready for a Design Challenge: Prepare for a potential short design exercise or a discussion about how you would tackle a specific design problem relevant to Headway's products.

📝 Enhancement Note: Interview questions and preparation tips are tailored to assess not just design skills but also the operational mindset, GTM contribution, and AI proficiency expected for this role.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the Headway Careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest performance-driven design projects. For each, clearly articulate the challenge, your design process, the tools used (especially Figma, Adobe, and any AI tools), and crucially, the quantifiable results your work achieved.

• Optimize Your Resume: Ensure your resume highlights your 2+ years of commercial design experience, proficiency in Figma and Adobe tools, and any experience with AI for design, performance analysis, or hypothesis generation. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your portfolio in detail, focusing on your problem-solving approach, collaboration skills, and how you contribute to marketing objectives. Practice articulating your creative process and design rationale.

• Research Headway & Nibble: Familiarize yourself with Headway Inc's mission, their EdTech focus, and the Nibble product. Understand their core values ("SELECT") and consider how your design approach aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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