Brand & Visual Designer (3+ years & NID's/IIT's)

📍 Job Overview

Job Title: Brand & Visual Designer

Company: Noise

Location: Gurgaon, Haryana, India

Job Type: Full-time

Category: Brand & Visual Design

Date Posted: September 01, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual appeal across all digital and physical touchpoints through innovative design solutions.

• Collaborate closely with the marketing team to conceptualize and execute high-impact creative assets for campaigns, social media, and websites.

• Translate brand essence and attributes into compelling visual narratives that resonate with the target audience.

• Maintain stringent design hygiene and brand guidelines across diverse collateral and channels.

📝 Enhancement Note: This role is positioned as a mid-level Brand & Visual Designer, requiring a blend of creative execution and strategic brand thinking, common in fast-paced consumer goods or tech environments. The emphasis on NID's/IIT's suggests a preference for candidates with strong foundational design education and problem-solving skills.

📈 Primary Responsibilities

• Develop and execute compelling visual designs for digital platforms, websites, social media, and marketing campaigns, ensuring alignment with brand identity.

• Collaborate with marketing and product teams to translate campaign objectives and brand messaging into engaging visual content.

• Create high-quality, pixel-perfect graphics, illustrations, and layouts that embody the brand's essence and appeal to target demographics.

• Innovate and propose novel visual concepts for content representation, pushing creative boundaries while adhering to brand attributes.

• Ensure seamless integration of brand elements and maintain design consistency across all collateral, including packaging, digital assets, and offline materials.

• Proactively identify and implement design improvements to enhance user experience and brand perception across various channels.

• Analyze current industry trends, social media landscape, and competitive market to inform design strategies and maintain brand relevance.

• Champion user-centric design principles, ensuring all visual outputs prioritize user needs and accessibility.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can handle both strategic brand representation and tactical execution across multiple platforms, typical of a growing brand in a competitive market. The mention of "ambiguous situations" suggests the role may involve navigating evolving brand strategies or market conditions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design from a Tier 1 Design University/College (e.g., NID, IIT - IDC, NIFT, or equivalent).

Experience: 4+ years of professional experience in Brand Design, Visual Design, or a closely related field.

Required Skills:

• Brand Design: Proven ability to develop and maintain a strong, cohesive brand identity and visual language.

• Visual Design: Exceptional eye for aesthetics, composition, typography, color theory, and layout.

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign for creating and editing digital and print assets.

• Figma: Expertise in Figma for collaborative design, prototyping, and creating scalable design systems.

• Digital Platforms & Websites: Experience designing engaging creatives for social media, web banners, landing pages, and digital advertisements.

• User-Centric Design: Demonstrated understanding of user needs and ability to translate them into effective visual solutions.

• Brand Attributes Alignment: Ability to meticulously adhere to and translate brand guidelines into visual outputs.

• Design Hygiene & Consistency: Strong commitment to maintaining design standards and ensuring brand consistency across all touchpoints.

Preferred Skills:

• Packaging Design: Experience in designing for physical product packaging.

• Motion Graphics/Animation: Basic understanding or experience with tools like After Effects for dynamic visual content.

• Prototyping & UX/UI: Familiarity with prototyping tools and UX/UI principles to inform visual design decisions.

• Entrepreneurial/Start-up Experience: Proven ability to thrive in a fast-paced, adaptive, and hands-on environment.

• Creative Strategy: Ability to contribute to the strategic development of visual campaigns and brand narratives.

📝 Enhancement Note: The explicit mention of NID's/IIT's and 4+ years of experience indicates a focus on candidates with a strong academic foundation and practical application in brand-building. The inclusion of Figma alongside Adobe Suite points to a modern design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 diverse projects demonstrating strong Brand Design and Visual Design capabilities.

• Include examples of digital creatives for social media, web, and advertising campaigns.

• Present work that illustrates adherence to brand guidelines and the ability to innovate within them.

• Highlight projects that demonstrate attention to detail, pixel-perfect execution, and strong composition.

• Feature case studies that explain the design process, challenges faced, and the rationale behind key design decisions. Process Documentation:

• Demonstrate an understanding of the design process from concept generation to final asset delivery.

• Illustrate how you collaborate with marketing and cross-functional teams to achieve design objectives.

• Provide examples of how you ensure brand consistency and design hygiene across various deliverables.

• Showcase experience in adapting designs based on business and technological constraints.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should curate their work to explicitly highlight brand development, digital campaign design, and their proficiency with required tools like Figma and Adobe Suite. Quantifiable results or impact, where possible, will strengthen the presentation.

💵 Compensation & Benefits

Salary Range: INR 6,00,000 - 10,00,000 per annum (This is an estimated range based on industry standards for a Brand & Visual Designer with 4+ years of experience in Gurgaon, India, considering the educational qualifications specified. Actual compensation may vary based on candidate experience, skills, and negotiation.)

Benefits:

• Comprehensive health insurance coverage.

• Paid time off and holidays.

• Opportunities for professional development and training in design software and techniques.

• Employee discounts on Noise products.

• Potential for performance-based bonuses.

• Exposure to a dynamic and fast-paced startup environment.

Working Hours: Standard 40-hour work week, typically Monday to Friday, with potential for occasional extended hours during peak project periods or campaign launches.

📝 Enhancement Note: The estimated salary range is benchmarked against typical compensation for designers with 4+ years of experience in major Indian metropolitan areas like Gurgaon, factoring in the premium placed on graduates from top design institutes. Benefits are standard for a full-time role in the tech/consumer electronics sector in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics / Wearable Technology. Noise is a prominent Indian brand known for its smart wearables, audio devices, and other tech accessories, operating in a highly competitive and fast-evolving market.

Company Size: Mid-sized company, likely between 200-1000 employees, indicating a structured yet agile environment. This size often allows for significant individual impact while providing resources for growth.

Founded: 2014. With nearly a decade of operation, Noise has established itself as a significant player, suggesting a culture that balances innovation with market understanding.

Team Structure:

• The Brand & Visual Designer will likely be part of the Marketing or Creative department.

• They will report to a Creative Lead or Head of Marketing.

• Close collaboration with marketing managers, content creators, product marketing, and potentially product design teams is expected. Methodology:

• Data-Driven Creativity: While design is creative, expect decisions to be informed by market trends, competitor analysis, and potentially user feedback.

• Agile & Iterative: Working in a fast-paced environment means embracing quick turnarounds, iterative design processes, and adaptability.

• Brand-Centric Approach: A strong emphasis on maintaining and evolving the brand's visual identity across all touchpoints.

• Cross-Functional Collaboration: Design work will be integrated with broader marketing and product strategies.

Company Website: https://www.gonoise.com/

📝 Enhancement Note: The company's industry and origin suggest a culture that values innovation, speed, and a strong connection with the Indian consumer market. The "entrepreneurial, hands-on, and adaptive environment" requirement points to a dynamic workplace where initiative is rewarded.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is for an individual contributor who is expected to execute design tasks with a high degree of autonomy and creativity, contributing significantly to the brand's visual output.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager, who provides direction and feedback. They will work collaboratively with marketing specialists and potentially other designers.

Operations Impact: The Brand & Visual Designer's work directly influences brand perception, customer engagement, and the overall effectiveness of marketing campaigns. High-quality visuals are crucial for standing out in the competitive consumer electronics market.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like digital campaign design, packaging design, or motion graphics.

• Leadership: Transition into a Senior Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-functional Mobility: Gain exposure to product marketing, brand strategy, or even product design, potentially leading to broader roles within the company.

• Skill Enhancement: Opportunities to learn new design tools, software, and methodologies through workshops and training.

📝 Enhancement Note: The emphasis on NID/IIT graduates and 4+ years of experience suggests the company invests in talent and provides clear pathways for growth. This role offers a solid foundation for a career in brand and visual design within the consumer tech industry.

🌐 Work Environment

Office Type: The role is on-site in Gurgaon, indicating a traditional office-based work environment. This fosters in-person collaboration and team cohesion.

Office Location(s): Gurgaon, Haryana, India. This location is a major business hub with good connectivity and access to talent.

Workspace Context:

• Collaborative Environment: Expect an open or semi-open office layout designed to encourage interaction between team members.

• Tools & Technology: Access to modern design software (Adobe Suite, Figma) and hardware will be provided.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews with marketing and creative colleagues.

• Fast-Paced: The environment is likely energetic, with quick turnaround times and a focus on meeting campaign deadlines.

Work Schedule: A standard 5-day work week is typical, with flexibility in terms of project delivery, but requiring presence in the office for core working hours.

📝 Enhancement Note: The on-site requirement suggests a preference for team synergy and direct collaboration, common in creative roles where spontaneous idea sharing is valuable. Gurgaon's status as a corporate hub means good infrastructure and accessibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR/Recruiter will review applications and portfolios for basic qualifications and alignment.

• Portfolio Review & Creative Test: Candidates will be asked to present their portfolio, discussing their process and rationale. A practical design challenge or test may be given to assess skills under timed conditions relevant to Noise's brand and marketing needs.

• Hiring Manager Interview: Discussion with the Creative Lead or Marketing Manager focusing on design philosophy, problem-solving skills, and fit with the team.

• Final Round: Interview with senior leadership (e.g., Head of Marketing, Brand Director) to assess strategic thinking and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in brand identity, digital campaign design, and your proficiency with Figma and Adobe Suite.

• Tell a Story: For each project, explain the brief, your thought process, the challenges you overcame, your design solutions, and the impact (if measurable).

• Showcase Brand Thinking: Emphasize how you understood and applied brand attributes, maintained design hygiene, and contributed to the brand's overall visual narrative.

• Highlight Tool Proficiency: Be ready to discuss your workflow within Figma and Adobe Suite.

• Be Concise: Prepare a presentation that is engaging but respects the interviewer's time.

Challenge Preparation:

• Understand the Brand: Thoroughly research Noise's current branding, recent campaigns, target audience, and product lines.

• Practice Design Exercises: Prepare for tasks that might involve creating social media graphics, a web banner, or adapting existing brand elements.

• Focus on Speed & Quality: Demonstrate the ability to deliver high-quality work efficiently, a key requirement for a fast-paced environment.

• Articulate Your Rationale: Be prepared to explain the "why" behind your design choices, even for quick exercises.

📝 Enhancement Note: The emphasis on NID/IIT graduates and a specific experience level suggests a rigorous interview process that values both technical skill and creative problem-solving. The portfolio review is paramount; it's where candidates will demonstrate their ability to meet the role's specific demands.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), InDesign (layout, print collateral). Essential for comprehensive graphic design tasks.

• Figma: Critical for collaborative design, UI/UX prototyping, creating design systems, and maintaining design consistency across digital assets.

• Google Workspace / Microsoft Office Suite: For general productivity, communication, and potentially presentations.

Analytics & Reporting:

• While not a direct design tool, understanding how design impacts metrics (e.g., click-through rates, engagement) is beneficial. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards could be a plus. CRM & Automation:

• Not directly relevant for this design role, but awareness of how marketing campaigns utilize CRM and automation tools could provide context for design briefs.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The expectation is that candidates are adept at using these tools for both creation and collaboration, especially Figma for modern digital design workflows.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to explore new ideas and push creative boundaries to keep the brand fresh and engaging.

• User-Centricity: A commitment to understanding and designing for the end-user's needs and preferences.

• Collaboration: A team-oriented approach, valuing open communication and mutual support across departments.

• Agility & Adaptability: The ability to respond quickly to market changes and evolving business needs in a fast-paced environment.

• Quality & Detail: A dedication to producing pixel-perfect, high-quality work that upholds brand standards.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and potentially sales teams, acting as a bridge between creative vision and business objectives.

• Feedback-Driven: An open culture for constructive feedback on designs, facilitating iterative improvements.

• Knowledge Sharing: Encouragement to share design trends, inspiration, and best practices within the team.

• Proactive Communication: Maintaining clear and timely communication regarding project status, challenges, and creative concepts.

📝 Enhancement Note: The company values likely revolve around being a forward-thinking, consumer-focused tech brand. For a designer, this means being both creatively bold and strategically aligned with business goals, while also being a strong team player.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Managing multiple projects with tight deadlines and quick turnarounds, common in the consumer tech industry.

• Brand Evolution: Keeping the brand's visual identity relevant and fresh in a rapidly changing market without losing its core essence.

• Balancing Creativity with Constraints: Innovating while adhering strictly to brand guidelines, technical limitations, and business objectives.

• Cross-functional Communication: Effectively translating creative ideas to non-design stakeholders and incorporating their feedback.

Learning & Development Opportunities:

• Advanced Design Skills: Training on new features in Adobe Suite and Figma, or exploring new design software.

• Industry Trends: Staying abreast of emerging design trends, digital marketing strategies, and competitor visual approaches.

• Brand Strategy Exposure: Gaining a deeper understanding of how visual design contributes to broader brand strategy and marketing campaigns.

• Mentorship: Opportunities to learn from senior designers or creative leads within the organization.

📝 Enhancement Note: This role presents an excellent opportunity for a designer looking to make a significant impact on a growing Indian brand. The challenges are inherent to a dynamic industry, and overcoming them will foster significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process for adherence and innovation.)

• "How do you ensure your designs are user-centric, especially for a tech product?" (Discuss your methods for user research or empathy.)

• "Walk us through a campaign you designed from concept to execution. What was your role, and what was the outcome?" (Prepare a case study from your portfolio.)

• "How do you stay updated on design trends, and how do you decide which trends are relevant for a brand like Noise?" (Showcase your awareness and strategic thinking.) Company & Culture Questions:

• "What do you know about Noise, and why are you interested in working here?" (Research their products, recent news, and brand mission.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to feedback and iterative process.)

• "Describe your experience working in a fast-paced, entrepreneurial environment." (Highlight your adaptability and hands-on approach.)

• "How do you ensure brand consistency across different marketing channels?" (Discuss your understanding of brand guidelines and systematic approaches.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or chronologically.

• Highlight Key Projects: Focus on 3-4 projects that best showcase your skills relevant to Brand & Visual Design for a tech brand.

• Explain Your Process: For each project, clearly articulate the brief, your strategic approach, design rationale, challenges, and outcomes. Use visuals effectively.

• Showcase Tool Proficiency: Be ready to discuss your workflow and specific techniques used in Adobe Suite and Figma.

• Engage and Interact: Treat the presentation as a conversation, inviting questions and demonstrating enthusiasm.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, strategic brand thinking, and cultural fit. Demonstrating an understanding of Noise's market position and target audience will be crucial.

📌 Application Steps

To apply for this Brand & Visual Designer position:

• Submit your application through the provided link on Freshteam.

• Tailor Your Resume: Highlight your 4+ years of experience, education from a Tier 1 design institution, and specific skills in Brand Design, Visual Design, Adobe Suite, and Figma. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features relevant digital design, campaign work, and examples of maintaining brand consistency. Prepare a concise presentation.

• Prepare for a Design Challenge: Be ready to demonstrate your creative skills and ability to work within brand parameters, potentially under timed conditions.

• Research Noise: Understand their product offerings, brand messaging, target audience, and recent marketing efforts to articulate your interest and suitability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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