Brand and Creative Designer

📍 Job Overview

Job Title: Brand and Creative Designer

Company: Jobgether (Partner Company)

Location: Netherlands (Remote - Europe flexible)

Job Type: Full-time / Contractor

Category: Brand & Creative Operations

Date Posted: September 1, 2026

Experience Level: 6+ Years (Mid-Senior Level)

Remote Status: Fully Remote (Europe)

🚀 Role Summary

• This role requires a senior, hands-on creative leader to own and evolve the visual identity and creative direction of a growing B2B brand.

• You will translate commercial and marketing objectives into distinctive concepts, visual narratives, and scalable creative systems across all touchpoints.

• A core component of this role involves leveraging AI-enabled creative workflows to explore ideas, prototype concepts, and accelerate production.

• This position offers significant influence and autonomy in a fast-moving environment, valuing strong creative judgment and independent ownership.

📝 Enhancement Note: While the original listing is for a "Brand and Creative Designer," this role's responsibilities, particularly regarding strategy, system development, and cross-functional collaboration, strongly align with a "Creative Operations" or "Brand Operations" function within a GTM (Go-To-Market) context. The emphasis on AI and workflow automation further solidifies its operational impact. The "full-time/contractor" employment type suggests flexibility, with a preference for a dedicated, long-term engagement.

📈 Primary Responsibilities

• Brand System Ownership: Own and continuously evolve the brand strategy, visual identity, and overall creative direction, ensuring consistency across all platforms.

• Concept Development: Translate business and marketing strategies into distinctive creative concepts, campaigns, and compelling visual narratives for digital and offline touchpoints.

• Brand Guideline Management: Maintain and develop the comprehensive brand system, including guidelines, templates, imagery, typography, presentation standards, and visual principles.

• Cross-Functional Creative Leadership: Establish creative direction for websites, product launches, social media, events, video, sales collateral, employer branding, and internal communications, collaborating closely with internal teams and external agencies.

• Creative Workflow Optimization: Utilize AI-enabled tools for creative exploration, image and video production, rapid prototyping, content versioning, and workflow automation to accelerate creative processes.

• Briefing and Feedback: Create clear briefs for internal designers, external agencies, and specialists; provide constructive feedback to maintain high-quality standards and brand consistency.

• Campaign Execution: Develop campaign concepts from initial ideation through final delivery, coordinating people, resources, and workflows for seamless execution.

• Scalable Template Creation: Build scalable templates, processes, and creative systems that empower teams to produce high-quality, on-brand materials efficiently.

• Quality Assurance: Review creative output across the organization, consistently raising the standard of visual communication and brand adherence.

• Project Management: Manage multiple creative initiatives simultaneously, prioritizing effectively, and maintaining alignment with broader business objectives.

📝 Enhancement Note: The responsibilities highlight a strategic and operational focus beyond pure design execution. The emphasis on "owning," "evolving," "translating," "establishing," "using AI-enabled tools," "building scalable templates," and "reviewing creative output" points to a role that manages and optimizes the creative process and brand assets, rather than solely creating individual design pieces.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communications, Marketing, or a related field is expected.

Experience:

• 6+ years of progressive experience in brand marketing, creative marketing, digital design, or a closely related discipline.

• Prior experience within a B2B SaaS or technology environment is highly preferred.

• Demonstrated experience in owning, developing, or significantly evolving a visual identity, rather than merely applying existing brand guidelines. Required Skills:

• Brand Strategy & Identity: Deep understanding and proven ability to develop and manage brand strategy, visual identity systems, and overall creative direction.

• Creative Concepting: Expertise in translating commercial objectives and strategic priorities into clear, compelling creative concepts and visual narratives.

• AI Creative Workflow Proficiency: Strong understanding and practical application of AI-enabled creative workflows, including image generation, video production, design prototyping, and creative automation tools.

• Design Software Proficiency: Familiarity with industry-standard creative tools such as Figma, Adobe Creative Cloud, and Canva.

• Cross-Functional Collaboration: Proven ability to brief and manage designers, creative agencies, and other internal/external specialists effectively.

• Project & Workflow Management: Ability to manage multiple creative initiatives simultaneously, prioritize tasks, and take ownership in a fast-paced environment.

Preferred Skills:

• B2B Technology/SaaS Experience: Direct experience in B2B technology, SaaS, gaming, esports, betting, or entertainment industries.

• Brand Architecture: Experience developing brand architecture across multiple products, business units, or audiences.

• Startup/Scale-up Environment: Experience in startup or scale-up environments, demonstrating flexibility and broad ownership.

• Specialized Design Disciplines: Experience in motion graphics, video production, photography, 3D rendering, experiential design, or event design.

• Digital Project Experience: Experience with website redesigns, brand migrations, or large-scale digital projects.

📝 Enhancement Note: The "6+ years" experience combined with the "ownership" and "evolution" of brand systems points to a senior individual contributor or a lead role. The emphasis on AI and workflow automation suggests a need for someone who can not only design but also optimize the creative production pipeline.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Ownership: Your portfolio must showcase instances where you personally owned, developed, or significantly evolved a brand's visual identity and system, demonstrating strategic thinking beyond mere application of guidelines.

• Campaign & Launch Impact: Include case studies of significant brand campaigns, product launches, or major visual projects that you shaped and brought to market, detailing your role and the project's outcomes.

• AI Workflow Integration: Highlight examples of how you have leveraged AI tools in your creative process, showcasing innovation, efficiency gains, or novel approaches to content creation or prototyping.

• Scalability & Process: Demonstrate your ability to create scalable templates, processes, or systems that enable efficient, on-brand content production for broader teams.

Process Documentation:

• Workflow Design & Optimization: Showcase examples of how you have designed or optimized creative workflows, particularly those involving AI tools or cross-functional collaboration.

• Implementation & Automation: Provide evidence of implementing creative systems or automation solutions that improve efficiency and consistency in brand asset creation and deployment.

• Measurement & Performance: Include case studies that quantify the impact of your creative strategies or process improvements, using metrics related to brand consistency, campaign effectiveness, or production efficiency.

📝 Enhancement Note: For a role focused on brand strategy, creative direction, and AI-driven workflows, a portfolio is crucial. It needs to go beyond showcasing aesthetic design to demonstrating strategic ownership, process optimization, and the practical application of modern creative technologies. The "Process Documentation" aspect implies a need to articulate how creative work is done and managed, not just what is produced.

💵 Compensation & Benefits

Salary Range:

Given the role is based in the Netherlands, requires 6+ years of experience, and involves significant ownership and AI expertise, a competitive freelance contract rate would be expected. Based on industry benchmarks for senior freelance Brand Designers and Creative Directors in Western Europe with AI specialization, the estimated range is:

• €60 - €90 per hour

• €4,800 - €7,200 per month (assuming a standard 40-hour work week)

Explanation: This estimate considers the seniority of the role, the demand for AI creative skills, the B2B SaaS/tech industry context, and the cost of living in the Netherlands. Freelance rates typically reflect self-employment taxes, benefits, and the inherent flexibility and risk associated with contract work.

Benefits:

• Remote Working Environment: Full flexibility to work remotely from anywhere within Europe.

• Contract Flexibility: Offered as a freelance contract, providing autonomy and potentially tax advantages depending on the individual's structure.

• Brand Ownership & Influence: Significant opportunity to take ownership of a growing B2B technology brand's visual identity and creative direction.

• AI Tool Exposure: Hands-on experience and development in working with cutting-edge AI-powered creative tools and modern production workflows.

• International & Dynamic Environment: Opportunity to work in a fast-moving, international setting, shaping the perception of an evolving technology business across global markets.

• Broad Creative Scope: Involvement in diverse projects including digital campaigns, product launches, social media, events, sales collateral, and employer branding.

• Autonomy & Impact: High level of autonomy and influence over creative direction and brand evolution, with the ability to build scalable systems that directly impact business execution.

Working Hours: Approximately 40 hours per week, with the flexibility inherent in a remote freelance contract structure.

📝 Enhancement Note: The "freelance contract structure" is a key detail. Compensation will be presented as an hourly or monthly rate, and candidates should be aware that benefits like health insurance, paid time off, and retirement contributions are typically not included and must be managed by the contractor. The provided salary range is an estimate for a freelance contractor in the specified region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / B2B SaaS (with potential overlap in Gaming, Esports, Entertainment, or Betting). This is a highly visual and competitive sector, demanding strong brand differentiation.

Company Size: While not explicitly stated, the need for a senior individual to "own" and "evolve" a brand suggests a growing company that is past the very early startup phase but still has significant growth potential. It implies a structure where this role has substantial impact without being buried in a massive corporate hierarchy.

Founded: The company's founding date is not specified, but the context implies an evolving business with a need to mature its brand presence.

Team Structure:

• Creative/Marketing Focus: This role likely sits within or closely collaborates with the Marketing or Go-To-Market (GTM) team.

• Cross-Functional Collaboration: Expect to work closely with internal designers (if any), marketing managers, product teams, sales enablement, and potentially external agencies or freelancers.

• Reporting: As a senior individual contributor, reporting might be to a Head of Marketing, CMO, or a Director of Brand/Creative. The emphasis on autonomy suggests a lean management structure.

Methodology:

• Data-Driven Creativity: While creative judgment is paramount, the role needs to translate "commercial and marketing objectives" into creative output, implying a need to understand data and performance metrics.

• Agile & Iterative: The "fast-paced environment where both the brand and business are continuously evolving" suggests an agile approach to creative development and brand management.

• AI Integration: A core methodology will be the integration of AI tools into the creative production pipeline to enhance efficiency, explore new possibilities, and accelerate delivery.

Company Website: https://jobgether.com/ (Note: This is the platform the job was posted on, not necessarily the partner company's website. The partner company's website is not provided.)

📝 Enhancement Note: The partner company's specific identity isn't disclosed, but the industry context (B2B SaaS, potentially high-visual sectors) and the role's responsibilities allow for educated assumptions about the operational environment and cultural expectations. The emphasis on AI points to a forward-thinking, tech-savvy organization.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level individual contributor role, akin to a Creative Director or Lead Brand Designer with operational oversight. It demands strategic thinking, independent ownership, and a strong portfolio of executed brand initiatives. The focus is on shaping and managing the brand's visual direction and creative systems, rather than simply executing design tasks.

Reporting Structure: Likely reports to a senior marketing leader (e.g., Head of Marketing, CMO) or a Director of Brand/Creative. The role is expected to operate with significant autonomy, requiring minimal direct supervision for day-to-day tasks but regular strategic alignment with leadership.

Operations Impact: The Brand and Creative Designer is pivotal in shaping the company's external perception, influencing customer acquisition, brand recognition, and market positioning. Their work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and overall brand equity. By optimizing creative workflows and brand systems, they contribute to operational efficiency and scalability within the marketing and GTM functions.

Growth Opportunities:

• Strategic Leadership: Evolve into a more strategic Brand Director role, potentially managing a small team or a larger portfolio of brands as the company grows.

• Specialization in AI Creative: Become a recognized expert in AI-driven creative production, leading initiatives for AI adoption and workflow innovation within the company.

• Broader GTM Influence: Gain deeper exposure to product marketing, demand generation, and sales enablement, potentially transitioning into a broader GTM strategy or operations role.

• Portfolio Expansion: Work on diverse, high-impact projects across various visually competitive industries, further enriching the professional portfolio.

📝 Enhancement Note: The growth path here leans towards increased strategic responsibility in brand management, specialization in emerging creative technologies, or broader influence within the GTM function, rather than traditional management of large design teams, given the freelance nature and initial scope.

🌐 Work Environment

Office Type: Fully Remote. The role is explicitly designed for remote work, offering flexibility to work from anywhere within Europe.

Office Location(s): While the role is remote, the requirement to work from "Europe" and the specific mention of "Netherlands" suggests a primary operational focus or administrative base within the EU, potentially for legal or tax reasons related to the freelance contract.

Workspace Context:

• Autonomous Workspace: Candidates are expected to have a suitable home office setup conducive to focused creative work and virtual collaboration.

• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and file sharing is essential.

• Creative Technology Access: Access to necessary design software and potentially AI tools (company may provide licenses or require contractor to use their own).

Work Schedule: While a standard 40-hour week is implied, the freelance contract nature may offer some flexibility in scheduling, provided deadlines are met and collaboration with European time zones is maintained. Clear communication regarding availability for meetings and urgent tasks is expected.

📝 Enhancement Note: The "remote working environment with flexibility to work from Europe" is a key benefit for candidates seeking location independence within a specific region. The emphasis on autonomy means candidates must be self-disciplined and proficient in managing their own work environment.

📄 Application & Portfolio Review Process

Interview Process:

• AI Screening: Initial application review via Jobgether's AI-powered matching system to assess core requirements.

• Portfolio Review: Shortlisted candidates will have their portfolios reviewed by the partner company, focusing on demonstrated brand ownership, strategic thinking, and AI integration.

• Initial Interview: A virtual meeting with the hiring manager or a key stakeholder to discuss experience, creative philosophy, and alignment with the role's strategic objectives.

• Creative Challenge/Case Study: Candidates may be asked to complete a short, relevant creative exercise or present a detailed case study from their portfolio, demonstrating their approach to a specific brand challenge or their AI workflow implementation.

• Final Interview: Potential follow-up with senior leadership to discuss vision, strategic impact, and cultural fit.

Portfolio Review Tips:

• Strategic Narrative: Clearly articulate your role, the strategic objectives, your creative process (including AI usage), and the measurable impact of your work.

• Brand Evolution Focus: Emphasize projects where you actively shaped or evolved a brand's identity, not just executed pre-defined designs.

• AI Integration Examples: Showcase specific instances of how you've used AI tools to innovate, improve efficiency, or achieve unique creative outcomes. Be prepared to discuss the tools and your methodology.

• Visual Consistency & Quality: Ensure your portfolio is impeccably designed, visually consistent, and easy to navigate, reflecting your high standards for brand presentation.

• Tailor to B2B/SaaS: If possible, highlight projects relevant to B2B technology or SaaS, demonstrating an understanding of that market's unique branding needs.

Challenge Preparation:

• Understand the Brand: Research the partner company (if identifiable) and its industry thoroughly.

• AI Workflow Thinking: Be ready to discuss your approach to integrating AI into creative processes, considering ethical implications, quality control, and efficiency gains.

• Strategic Articulation: Practice explaining how creative decisions align with business goals and marketing objectives.

• Problem-Solving: Prepare to address hypothetical brand challenges with creative and operational solutions.

📝 Enhancement Note: The process emphasizes the AI component and the strategic nature of the role. A portfolio that clearly demonstrates how the candidate leads brand evolution and leverages new technologies will be key. The AI screening by Jobgether suggests that keyword matching and alignment with the core requirements will be critical for initial advancement.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly likely given its prevalence in collaborative design), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Canva.

• AI Creative Tools: Candidates are expected to have practical experience with AI image generators (e.g., Midjourney, DALL-E, Stable Diffusion), AI video tools, AI design prototyping tools, and AI-powered creative automation platforms.

Analytics & Reporting:

• Website Analytics: Familiarity with tools like Google Analytics for understanding website performance and user behavior is beneficial for informing creative strategies.

• Marketing Analytics Platforms: Exposure to platforms that track campaign performance and ROI (e.g., Google Ads, social media analytics) is advantageous.

CRM & Automation:

• CRM: While not a direct CRM role, understanding how brand assets and campaigns feed into CRM systems (e.g., Salesforce, HubSpot) for sales and marketing efforts is a plus.

• Project Management & Collaboration: Tools like Asana, Trello, Monday.com, Slack, or Microsoft Teams are essential for remote collaboration and workflow management.

📝 Enhancement Note: The explicit mention of AI tools in the requirements means candidates should be prepared to discuss their proficiency and experience with specific AI platforms used in creative production. Figma and Adobe Creative Suite are standard, but the AI component is a differentiator.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: A culture that empowers individuals to take full ownership of their areas, make independent decisions, and drive initiatives forward without constant oversight.

• Innovation & Forward-Thinking: Embracing new technologies, particularly AI, to push creative boundaries and enhance operational efficiency.

• Excellence & Quality: A commitment to high standards in all creative output and brand representation, ensuring consistency and impact.

• Collaboration & Communication: Valuing clear, proactive communication and effective collaboration, especially in a remote, cross-functional environment.

• Adaptability & Agility: Thriving in a fast-paced, evolving landscape where flexibility and the ability to pivot are key to success.

Collaboration Style:

• Remote-First: Proficient in remote collaboration tools and practices, ensuring seamless teamwork despite geographical distance.

• Cross-Functional Partnerships: Building strong working relationships with marketing, product, sales, and external partners to achieve shared objectives.

• Feedback-Oriented: Open to giving and receiving constructive feedback to continuously improve creative output and processes.

• Process-Driven: A tendency to document, standardize, and optimize workflows to ensure scalability and efficiency in creative operations.

📝 Enhancement Note: The culture is likely one that values proactivity, innovation (especially with AI), and results, fitting for a growing B2B tech company. The remote, freelance aspect means a strong emphasis on self-management and clear communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Efficiency with Human Creativity: Effectively integrating AI tools to accelerate production without compromising originality, brand integrity, or strategic nuance.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across a wide range of digital and offline touchpoints in a fast-paced environment.

• Managing Stakeholder Expectations: Aligning creative vision and execution with diverse commercial and marketing objectives from various internal teams and leadership.

• Navigating a Rapidly Evolving Tech Landscape: Staying ahead of new AI creative technologies and industry trends to maintain a competitive edge.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in cutting-edge AI creative tools and workflows, becoming a go-to resource for AI adoption.

• Strategic Brand Leadership: Develop strategic planning skills and gain experience in influencing broader company marketing and brand direction.

• Cross-Functional Skill Development: Gain exposure to product marketing, demand generation, and sales enablement strategies through collaboration.

• Industry Exposure: Work across potentially diverse and visually competitive sectors (tech, gaming, entertainment), broadening creative experience and market understanding.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities, particularly the integration of AI and the strategic management of brand identity in a dynamic market. The growth opportunities align with developing deeper expertise in AI and expanding strategic influence.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving our brand's visual identity to better resonate with a B2B SaaS audience, considering our current market position?" (Focus on strategic thinking, market research, and brand evolution).

• "Describe a time you successfully translated complex commercial objectives into a clear, compelling creative campaign or visual narrative. What was your process, and what were the results?" (Focus on concept development, strategic alignment, and impact).

• "Walk me through your process for integrating AI tools into a creative workflow. What are the benefits, risks, and how do you ensure quality and brand consistency?" (Focus on AI proficiency, workflow optimization, and critical judgment). Company & Culture Questions:

• "What interests you about this specific role and our company's industry (B2B SaaS/Tech, potentially with gaming/entertainment overlap)?" (Focus on research and genuine interest).

• "How do you approach working autonomously and managing your time effectively in a remote freelance role?" (Focus on self-discipline, communication, and remote work experience).

• "Describe your experience working with cross-functional teams. How do you ensure alignment and manage feedback from various stakeholders?" (Focus on collaboration and communication skills). Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative, highlighting the problem, your strategic approach (including AI), your execution, and the quantifiable results.

• AI Integration Showcase: Dedicate specific slides or sections to demonstrating your AI workflow, explaining the tools used, the creative process, and the advantages gained.

• Brand Ownership Emphasis: Clearly delineate your personal contributions and ownership in projects, especially those involving brand system evolution.

• Conciseness & Clarity: Be prepared to present key case studies within a limited timeframe, focusing on the most impactful and relevant examples.

• Interactive Elements: If presenting digitally, consider interactive elements or clear links to live examples where appropriate.

📝 Enhancement Note: Interview preparation should heavily emphasize the unique aspects of the role: senior-level brand ownership, AI integration, and remote freelance work. Candidates should be ready to discuss their strategic thinking, creative process, and ability to deliver results independently.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Jobgether platform.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand system evolution, strategic campaign development, and practical application of AI in creative workflows. Tailor your portfolio narrative to highlight your ownership and impact.

• Resume Optimization: Craft your resume to emphasize your 6+ years of experience, B2B/SaaS or relevant industry background, and specific AI creative tool proficiencies. Use keywords such as "Brand Strategy," "Creative Direction," "AI-enabled Workflows," "Figma," "Adobe Creative Cloud," and "Process Optimization."

• Prepare Your Narrative: Practice articulating your experience in translating business objectives into creative strategies, managing cross-functional stakeholders, and leveraging AI for efficiency and innovation. Be ready to discuss your freelance work philosophy and remote work capabilities.

• Research: If possible, research the partner company to understand their current brand presence and industry challenges, allowing you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. While efforts have been made to provide a comprehensive overview, all details, particularly regarding the specific partner company and contractual terms, should be verified directly with the hiring organization or through the Jobgether platform before making application decisions.