Brand and Creative Designer at Jobgether

📍 Job Overview

Job Title: Brand and Creative Designer

Company: Jobgether (Partner Company)

Location: Switzerland (Remote within Europe)

Job Type: Full-time (Freelance Contract)

Category: Creative / Brand Operations

Date Posted: September 1, 2026

Experience Level: Mid-Senior Level (6+ years)

Remote Status: Fully Remote (Europe)

🚀 Role Summary

Lead and evolve the visual identity and creative direction for a growing B2B brand, encompassing all digital and offline touchpoints.
Translate commercial and marketing objectives into distinctive concepts, visual narratives, and scalable creative systems.
Drive campaign development from ideation through execution, managing resources and workflows.
Leverage AI-enabled creative workflows for exploration, prototyping, and production acceleration.
Own and maintain the brand system, including guidelines, templates, and visual principles.

📝 Enhancement Note: This role is a senior, hands-on creative position with significant ownership. While the title is "Brand and Creative Designer," the responsibilities lean heavily into Brand Operations, requiring strategic thinking, system development, and cross-functional collaboration, similar to a Brand Operations Manager or Senior Brand Strategist. The emphasis on AI integration suggests a forward-thinking approach to creative production and workflow optimization.

📈 Primary Responsibilities

Own and continuously evolve the brand strategy, visual identity, and overall creative direction for the company.
Translate business and marketing strategies into distinctive creative concepts, campaigns, and compelling visual narratives.
Maintain and develop the comprehensive brand system, including guidelines, templates, imagery, typography, presentation standards, and visual principles.
Establish and guide creative direction across diverse channels: websites, product launches, social media, events, video, sales collateral, employer branding, and internal communications.
Collaborate effectively with internal designers, external agencies, developers, and other creative specialists by creating clear briefs, providing constructive feedback, and ensuring adherence to high-quality standards.
Develop campaign concepts from initial ideas through delivery, coordinating the necessary people, resources, and workflows for successful execution.
Utilize AI-enabled tools for creative exploration, image and video production, rapid prototyping, content versioning, and workflow automation to enhance efficiency and output.
Build scalable templates, processes, and creative systems that empower teams to produce high-quality, on-brand materials efficiently.
Review creative output across the organization, consistently identifying opportunities to elevate the standard of visual communication.
Manage multiple creative initiatives simultaneously, ensuring ownership, consistency, and alignment with broader business priorities.

📝 Enhancement Note: The responsibilities highlight a need for a strategic brand builder who can also execute tactically. The emphasis on "owning and evolving" suggests a proactive approach to brand management, moving beyond mere application of guidelines to active development and strategic enhancement. The inclusion of AI-enabled workflows points to a need for adaptability and technological proficiency in modern creative production.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio and practical experience are paramount. A degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred.

Experience: 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related discipline. Experience within a B2B SaaS or technology environment is highly preferred.

Required Skills:

Proven experience owning, developing, or significantly evolving a visual identity and brand system.
Strong creative judgment and confidence in presenting and defending design decisions to senior leadership.
Ability to translate commercial objectives and strategic priorities into clear, compelling creative concepts and direction.
Experience briefing and managing designers, creative agencies, and other external or internal specialists.
Strong understanding and practical use of AI-enabled creative workflows, including image generation, video, design, prototyping, or creative automation tools.
Ability to recognize where AI can accelerate creative production while applying strong human judgment to quality, originality, and brand consistency.
Comfort working independently in a fast-paced, evolving environment where both the brand and business are continuously developing.
Ability to work independently across multiple projects, prioritize effectively, and take ownership without relying on a detailed playbook. Preferred Skills:
Experience in B2B technology, gaming, esports, betting, entertainment, or another highly visual and competitive industry.
Experience developing brand architecture across multiple products, business units, or audiences.
Startup or scale-up experience, particularly in environments requiring flexibility and broad ownership.
Experience with motion graphics, video production, photography, 3D, experiential design, or event design.
Familiarity with Figma, Adobe Creative Cloud, Canva, or comparable creative tools.
Experience with website redesigns, brand migrations, or large-scale digital projects.

📝 Enhancement Note: The experience requirement emphasizes ownership and evolution of brand systems, distinguishing this role from a pure execution designer. The strong focus on AI tools indicates a requirement for candidates who are not only creative but also technically adept and forward-thinking in their approach to design production. The preference for B2B SaaS/tech and visually competitive industries suggests a need for understanding complex product messaging and high-impact visual communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong portfolio demonstrating ownership of brand systems, campaigns, launches, or other significant visual projects that you personally shaped and brought to market.
Evidence of developing or significantly evolving a visual identity, not just applying established brand guidelines.
Case studies showcasing the translation of commercial objectives into distinctive creative concepts and visual narratives.
Examples of managing creative projects from initial ideation through to final delivery, detailing the process and outcomes.
Demonstrations of how AI tools were integrated into creative workflows to enhance efficiency or explore new possibilities. Process Documentation:
Showcase of how brand systems and guidelines were documented and maintained for scalability and consistency.
Examples of templated creative assets or systems designed to enable efficient content production by broader teams.
Workflow examples demonstrating how creative briefs were developed and managed for internal and external partners.
Documentation of processes for reviewing creative output and ensuring brand consistency across various touchpoints.

📝 Enhancement Note: For a role of this nature, the portfolio is critical. Candidates should prepare to walk through specific projects, articulating their strategic thinking, creative process, problem-solving approach, and the tangible impact of their work. Emphasis should be placed on demonstrating ownership, strategic brand development, and the effective integration of new technologies like AI.

💵 Compensation & Benefits

Salary Range: As this is a freelance contract position based in Switzerland and remote within Europe, salary expectations can vary significantly. Based on the 6+ years of experience, senior level, and specialized skills (including AI integration), a competitive freelance rate would likely range from CHF 80 - CHF 120 per hour or an equivalent project-based fee. This translates to an approximate annual equivalent of CHF 166,400 - CHF 249,600 for a full-time engagement.

Benefits:

Remote working environment with flexibility to work from anywhere in Europe.
Freelance contract structure, offering flexibility and project-based engagement.
Opportunity for significant ownership and direct impact on a growing B2B technology brand's visual identity.
Broad creative scope across digital, campaigns, events, product launches, social media, sales collateral, employer branding, and internal communications.
High level of autonomy and influence over creative direction and brand evolution.
Opportunity to collaborate with internal teams, external creative partners, developers, and marketing stakeholders.
Hands-on exposure to AI-powered creative tools and modern creative production workflows.
Ability to build scalable brand systems, processes, and templates that directly improve business execution and efficiency.
Experience within a fast-moving, international environment shaping the perception of an evolving technology business.
Involvement in projects spanning technology, esports, entertainment, and other visually competitive categories.

Working Hours: While a full-time engagement is implied, the freelance contract structure often allows for flexibility. The standard expectation would be approximately 40 hours per week, with the ability to manage workload and deadlines effectively.

📝 Enhancement Note: The salary estimate is based on typical freelance rates for senior-level creative professionals in Switzerland and Western Europe, considering the specialized skills and B2B tech context. As a freelance role, benefits beyond those listed are typically managed by the individual contractor. The remote flexibility within Europe is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Technology / SaaS (implied by the job description), with potential exposure to gaming, esports, betting, or entertainment sectors. This is a dynamic, visually competitive space.

Company Size: Not explicitly stated, but the description of a "growing B2B brand" and "fast-moving environment" suggests a scale-up or mid-stage company.

Founded: Not specified, but the emphasis on growth and evolution implies a company that is past its initial startup phase and is now focusing on scaling its brand and market presence.

Team Structure:

The role reports to a hiring company's internal team, managed by Jobgether. Specific reporting structure is not detailed but likely involves collaboration with Marketing, Product, and potentially Sales leadership.
The designer will work with internal designers, external agencies, developers, and other creative specialists, indicating a collaborative, cross-functional environment.
The emphasis on "ownership" and "independent work" suggests a culture that values initiative and self-direction. Methodology:
AI-Enabled Creative Workflows: Central to the role, involving AI for exploration, prototyping, content generation, and automation.
Brand System Development: Focus on creating and maintaining scalable visual identity guidelines and templates.
Strategic Translation: Converting business objectives into creative concepts and visual narratives.
Data-Driven Creativity: While not explicitly stated, modern creative roles often require an understanding of how creative output impacts business metrics.

Company Website: https://jobgether.com/ (Note: This is the platform through which applications are submitted. The actual hiring company's website is not provided.)

📝 Enhancement Note: The culture appears to be progressive, embracing new technologies like AI, and valuing autonomy and strategic contribution. The B2B tech context means the brand's visual identity needs to convey professionalism, innovation, and reliability, while also being distinctive in a competitive landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Brand and Creative Designer. It sits at a level where significant strategic input and ownership are expected, bridging the gap between pure design execution and brand strategy/management. It requires a blend of creative talent and operational thinking to build and maintain brand systems.

Reporting Structure: The candidate will be a freelancer working with a partner company. The direct reporting line will be within that company's marketing or creative department, likely to a Marketing Director, Head of Brand, or a similar senior leader.

Operations Impact: The Designer's work will have a direct and broad impact on how the company is perceived by its target audience (B2B clients), potential employees, and the broader market. Effective brand visuals are crucial for lead generation, customer acquisition, employer branding, and overall market positioning in competitive technology sectors. The role's success is measured by the quality, consistency, and scalability of the brand's visual output and its contribution to business objectives.

Growth Opportunities:

Strategic Brand Leadership: Opportunity to grow into a more senior Brand Strategy or Brand Management role, potentially leading a small internal team or managing external agency relationships more formally.
AI Creative Specialization: Deepen expertise in AI-driven creative tools and workflows, becoming a go-to resource for innovative production methods.
Cross-Industry Exposure: Gain experience across diverse, visually driven industries (tech, gaming, entertainment), expanding professional versatility.
System Building: Develop a track record of building robust, scalable brand systems that significantly improve operational efficiency for marketing and sales teams.

📝 Enhancement Note: This freelance role offers significant autonomy and the chance to shape a brand's visual future. Growth opportunities are geared towards increasing strategic influence, specialization in emerging creative technologies, and building impactful brand infrastructure.

🌐 Work Environment

Office Type: Fully Remote. The candidate will work from their own location within Europe.

Office Location(s): The company operates remotely within Europe. Specific office locations are not applicable.

Workspace Context:

Collaborative Environment: While remote, collaboration will occur through digital channels with internal teams, external agencies, and developers. Effective digital communication and project management tools will be essential.
Technology & Tools: Access to standard creative software (Adobe Creative Cloud, Figma, Canva) and AI creative tools will be necessary. The company likely utilizes project management and communication platforms (e.g., Slack, Asana, Jira).
Team Interaction: Regular virtual meetings, design critiques, and feedback sessions will facilitate interaction and alignment with team members and stakeholders.

Work Schedule: The role is full-time (approximately 40 hours/week) but offers flexibility in terms of daily scheduling, common in remote freelance positions. Adherence to deadlines and responsiveness during core working hours (to accommodate potential cross-time zone collaboration) will be expected.

📝 Enhancement Note: The remote nature requires a high degree of self-discipline and proactive communication. Candidates should be comfortable managing their own schedule and ensuring seamless digital collaboration.

📄 Application & Portfolio Review Process

Interview Process:

Application Screening: Initial review of CV and portfolio via Jobgether's AI-powered matching system.
Portfolio Review & Initial Call: Shortlisted candidates will likely have their portfolios reviewed in detail, followed by an introductory call with a hiring manager or recruiter to assess experience, fit, and initial creative approach.
Creative Challenge/Case Study: Candidates may be asked to complete a small creative exercise or present a detailed case study from their portfolio, focusing on how they developed a brand system or campaign strategy. This will assess their strategic thinking, problem-solving abilities, and execution quality.
Stakeholder Interviews: Interviews with key stakeholders (e.g., Head of Marketing, Product Lead) to evaluate strategic alignment, communication skills, and cultural fit.
Final Decision: Based on the comprehensive assessment of skills, experience, portfolio, and cultural fit.

Portfolio Review Tips:

Curate Strategically: Select projects that best demonstrate ownership of brand identity, strategic concept development, and successful execution. Prioritize B2B SaaS or similar industries if possible.
Highlight Evolution: Clearly showcase instances where you developed or significantly evolved a brand system, not just applied existing guidelines.
Detail Your Process: For each project, explain your strategic thinking, problem-solving approach, creative rationale, and the tools/technologies used (especially AI).
Quantify Impact: Where possible, include metrics or qualitative outcomes that demonstrate the success of your creative work (e.g., improved brand recognition, campaign performance, efficiency gains).
AI Integration: Explicitly call out how AI tools were used and the benefits they brought to the project.
Presentation Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

Understand Brand Strategy: Be prepared to discuss how to translate business goals into visual strategies.
AI Application: Think about practical applications of AI in design workflows beyond basic image generation.
Brand System Thinking: Prepare to discuss how to build and maintain a consistent and scalable brand system.
Stakeholder Management: Consider how you would manage feedback and align with diverse stakeholders.

📝 Enhancement Note: The process emphasizes portfolio strength and strategic thinking. Candidates should be ready to articulate their creative process, demonstrate leadership in brand development, and showcase proficiency with modern tools, especially AI.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Cloud: Essential for graphic design, illustration, and layout (e.g., Photoshop, Illustrator, InDesign).
Figma: A leading tool for UI/UX design, prototyping, and collaborative design systems.
Canva: Useful for creating accessible templates and empowering non-designers to produce on-brand materials.
AI-Enabled Creative Tools: This is a key requirement. Candidates should be familiar with tools for:
- Image Generation: Midjourney, DALL-E, Stable Diffusion.
- Design Assistance/Automation: Adobe Firefly, Canva's AI features, or other AI-powered design platforms.
- Video/Motion Graphics: Tools that integrate AI for editing, generation, or effects.
- Prototyping: AI tools that assist in rapid prototyping.

Analytics & Reporting:

While not a direct analytics role, understanding how creative impacts metrics is important. Familiarity with web analytics platforms (e.g., Google Analytics) and campaign performance dashboards is beneficial for understanding the impact of visual assets. CRM & Automation:
No direct CRM/automation responsibilities, but understanding how brand assets are used in marketing automation platforms or CRM systems (for sales collateral) is a plus.

📝 Enhancement Note: Proficiency in industry-standard design software is a baseline. The critical differentiator is demonstrated experience and a forward-thinking approach to integrating AI tools into the creative production pipeline for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

Ownership & Autonomy: Employees are expected to take initiative, own their work, and operate with a high degree of independence.
Innovation & Adaptability: Embracing new technologies like AI and being comfortable in a fast-paced, evolving environment.
Excellence & Quality: Maintaining high standards in creative output and brand consistency.
Collaboration: Working effectively with diverse internal and external teams to achieve common goals.
Strategic Impact: Focusing on how creative work contributes to broader business objectives.

Collaboration Style:

Digital First: Primarily through online collaboration tools and virtual meetings.
Cross-Functional: Working closely with marketing, product, sales, and external creative partners.
Feedback-Oriented: A culture that encourages constructive feedback to elevate creative quality and brand consistency.
Process-Driven: Emphasis on building scalable systems, templates, and workflows to ensure efficiency and brand integrity.

📝 Enhancement Note: The culture values proactive individuals who can drive brand initiatives forward with minimal oversight. The emphasis on AI suggests a forward-looking and experimental mindset within the team.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing AI and Human Creativity: Effectively integrating AI tools to enhance, not replace, human creative judgment, ensuring originality and brand integrity.
Rapidly Evolving Brand/Market: Adapting creative strategy and execution to a fast-paced business and competitive industry landscape.
Remote Collaboration: Maintaining strong communication and alignment with a distributed team and external partners.
Scalability: Developing brand systems and processes that can effectively scale with business growth.
Measuring Creative ROI: Demonstrating the tangible business impact of design and brand initiatives.

Learning & Development Opportunities:

AI Creative Mastery: Deepen expertise in cutting-edge AI tools for design, image generation, and content creation.
Brand System Architecture: Develop advanced skills in designing and implementing comprehensive brand architecture and systems.
Cross-Industry Exposure: Gain broad experience working with brands in technology, gaming, and entertainment sectors.
Strategic Brand Development: Grow into roles with greater strategic input on brand positioning and marketing campaigns.
Freelance Business Acumen: For those new to freelancing, developing skills in client management, project scoping, and contract negotiation.

📝 Enhancement Note: This role presents an opportunity to be at the forefront of AI integration in creative workflows, offering a unique learning curve and skill development path. The challenges are typical of a growing tech company, requiring adaptability and strategic problem-solving.

💡 Interview Preparation

Strategy Questions:

"Describe a time you owned and evolved a brand's visual identity. What was your strategic approach, and what were the key outcomes?" (Focus on ownership, strategy, and results).
"How do you see AI impacting the role of a brand designer in the next 3-5 years, and how have you begun integrating AI into your workflow?" (Assess forward-thinking, practical AI application, and critical judgment).
"Walk me through your process for developing a creative brief for an external agency or internal team." (Evaluate communication, process, and management skills).
"How do you ensure brand consistency across diverse touchpoints like digital ads, social media, and sales collateral?" (Test understanding of brand systems and execution). Company & Culture Questions:
"What interests you about working with a B2B technology brand, and how would you approach designing for this audience?" (Gauge understanding of target market and industry).
"Describe your ideal remote work environment and how you maintain productivity and collaboration." (Assess self-management and remote work proficiency).
"How do you handle constructive criticism or conflicting feedback on your creative work?" (Evaluate resilience and collaboration). Portfolio Presentation Strategy:
Narrative Arc: Structure your presentation around a compelling story for each project: the challenge, your strategic approach, the creative solution (showcasing your design and AI use), and the measurable impact.
Highlight Ownership: Clearly articulate your specific contributions and the decisions you made. Use "I" statements when describing your actions.
Showcase Brand Systems: Dedicate time to explaining how you built or evolved brand guidelines, templates, and visual systems.
Demonstrate AI Integration: For relevant projects, show how you used AI tools and what benefits they provided (e.g., faster ideation, unique asset generation, workflow optimization).
Visual Clarity: Ensure your slides or digital portfolio are visually consistent and on-brand for your own presentation.
Conciseness: Be mindful of time. Focus on the most impactful projects and key takeaways.

📝 Enhancement Note: Interviewers will be looking for a blend of strategic thinking, hands-on creative skill, a proactive approach to brand development, and a keen understanding of how to leverage new technologies like AI.

📌 Application Steps

To apply for this Brand and Creative Designer position:

Submit your application through the Jobgether platform.
Portfolio Customization: Ensure your portfolio prominently features projects demonstrating ownership of brand identity, strategic concept development, and the evolution of visual systems. Specifically highlight any work where AI was integrated into the creative process.
Resume Optimization: Tailor your resume to emphasize your 6+ years of experience in brand marketing and creative design, especially within B2B tech. Use keywords from the job description, such as "brand strategy," "visual identity," "creative direction," and "AI-enabled creative workflows."
Prepare Your Narrative: Practice articulating your process, strategic rationale, and the impact of your work for key portfolio projects. Be ready to discuss your experience with AI tools and your vision for their application in creative production.
Research the Industry: Familiarize yourself with the B2B SaaS landscape and visually competitive industries (gaming, entertainment) to better understand the company's market context and design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand and Creative Designer