Brand and Creative Designer

📍 Job Overview

Job Title: Brand and Creative Designer

Company: Jobgether (Partner Company)

Location: France

Job Type: Full-time, Contractor

Category: Marketing & Creative Operations

Date Posted: September 1, 2026

Experience Level: Mid-Senior Level (6+ years)

Remote Status: Fully Remote (Europe)

🚀 Role Summary

• This is a senior, hands-on creative role with significant ownership over a growing B2B brand’s visual identity and creative direction.

• You will translate commercial and marketing objectives into distinctive concepts, visual narratives, and scalable creative systems across digital and offline touchpoints.

• The role emphasizes AI-enabled creative workflows for exploration, prototyping, and production acceleration, requiring a strong blend of strategic direction and practical creative execution.

• You will be responsible for maintaining and evolving the brand system, including guidelines, templates, imagery, and typography, ensuring consistency across all communications.

📝 Enhancement Note: This role is presented as a freelance contract, emphasizing flexibility and remote work within Europe. The "AI-enabled creative workflows" aspect suggests a forward-thinking approach to design production and efficiency, a key differentiator for operations-minded candidates. The focus on "ownership" and "independent ownership" points to a need for self-starters comfortable with ambiguity and direct impact.

📈 Primary Responsibilities

• Own and continuously evolve the brand strategy, visual identity, and overall creative direction for a growing B2B brand.

• Translate business and marketing strategies into distinctive creative concepts, campaigns, and compelling visual narratives for various touchpoints.

• Maintain and develop the comprehensive brand system, including guidelines, templates, imagery, typography, presentation standards, and visual principles.

• Establish and maintain creative direction across websites, product launches, social media, events, video, sales collateral, employer branding, and internal communications.

• Collaborate effectively with internal designers, external agencies, developers, and other creative specialists by creating clear briefs, providing constructive feedback, and ensuring high-quality standards.

• Develop campaign concepts from initial ideas through to final delivery, coordinating the necessary people, resources, and workflows for successful execution.

• Leverage AI-enabled tools for creative exploration, image and video production, rapid prototyping, content versioning, and workflow automation.

• Build scalable templates, processes, and creative systems that enable teams to produce high-quality, on-brand materials efficiently.

• Review creative output across the organization, consistently raising the standard of visual communication and brand consistency.

• Manage multiple creative initiatives simultaneously, ensuring ownership, consistency, and alignment with broader business priorities.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand ownership and hands-on creative execution, with a strong emphasis on systemization and AI integration. This suggests the need for a candidate who can not only design but also architect scalable creative processes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this level of experience.

Experience: 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related discipline, preferably within a B2B SaaS or technology environment.

Required Skills:

• Proven experience owning, developing, or significantly evolving a visual identity and brand system.

• Strong creative judgment and confidence in presenting and defending design decisions to senior leadership.

• Ability to translate commercial objectives and strategic priorities into clear, compelling creative concepts and direction.

• Experience briefing and managing designers, creative agencies, and other external or internal specialists.

• Strong understanding and practical application of AI-enabled creative workflows (e.g., image generation, video, design, prototyping, creative automation tools).

• Ability to recognize where AI can accelerate creative production while applying human judgment for quality, originality, and brand consistency.

• Comfortable working in a fast-paced, evolving environment where both the brand and business are continuously developing.

• Ability to work independently across multiple projects, prioritize effectively, and take ownership without relying on a detailed playbook.

• Proficiency with creative tools such as Figma, Adobe Creative Cloud, and Canva, or comparable creative suites. Preferred Skills:

• Experience in B2B technology, gaming, esports, betting, entertainment, or another highly visual and competitive industry.

• Experience developing brand architecture across multiple products, business units, or audiences.

• Startup or scale-up experience, particularly in environments requiring flexibility and broad ownership.

• Experience with motion graphics, video production, photography, 3D design, or experiential/event design.

• Experience with website redesigns, brand migrations, or large-scale digital projects.

📝 Enhancement Note: The requirements emphasize a senior-level candidate with strategic thinking, leadership potential, and hands-on AI tool proficiency. The preference for B2B tech/gaming/entertainment backgrounds indicates a need for experience in visually competitive and fast-paced industries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating ownership of brand systems, campaigns, launches, or other significant visual projects that you personally shaped and brought to market.

• Evidence of evolving a visual identity rather than simply applying established brand guidelines.

• Examples of translated commercial objectives into distinctive creative concepts and visual narratives.

• Demonstration of ability to build scalable templates, processes, and creative systems for efficient brand material production.

• Case studies showcasing the application of AI-enabled creative workflows and their impact on production or exploration. Process Documentation:

• Showcase experience in defining and documenting brand guidelines and visual principles.

• Include examples of creating clear creative briefs for internal and external partners.

• Demonstrate how you manage and provide feedback on creative output to ensure consistency and quality.

• Illustrate processes for managing multiple creative initiatives and coordinating resources for execution.

📝 Enhancement Note: The portfolio is critical, needing to showcase not just design output but also strategic ownership, process development, and AI integration. Candidates should prepare to articulate their role in shaping brand systems and driving efficiency through creative workflows.

💵 Compensation & Benefits

Salary Range: As this is a freelance contract in France, with a requirement for 6+ years of experience and significant ownership, a competitive freelance rate is expected. Based on industry benchmarks for senior-level freelance Brand and Creative Designers in Western Europe, the estimated range would be:

• Hourly Rate: €50 - €80+ per hour

• Daily Rate: €400 - €640+ per day

• Monthly Equivalent (based on 40 hours/week): €8,000 - €12,800+ per month

Benefits:

• Fully remote working environment with flexibility to work from anywhere in Europe.

• Freelance contract structure, offering autonomy and flexibility.

• Significant opportunity to take ownership of a growing B2B technology brand and its visual identity.

• Broad creative scope across digital, campaigns, events, product launches, social media, sales, employer branding, and internal communications.

• High level of autonomy and influence over creative direction and brand evolution.

• Hands-on exposure to AI-powered creative tools and modern creative production workflows.

• Opportunity to build scalable brand systems, processes, and templates that directly improve business execution.

• Work within a fast-moving, international environment.

Working Hours: Standard full-time hours (estimated 40 hours per week) with flexibility due to the remote and freelance nature of the role.

📝 Enhancement Note: Salary is presented as a freelance rate, typical for contract roles. The benefits emphasize autonomy, remote flexibility, and the significant impact the role offers, aligning with the senior and ownership aspects of the position.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS / Technology (with potential overlap in Gaming, Esports, Betting, Entertainment sectors).

Company Size: Not explicitly stated, but "growing B2B brand" and "startup or scale-up experience is a plus" suggests a dynamic, potentially mid-stage or rapidly scaling company.

Founded: Not specified, but the context implies a company that is established enough to have commercial and marketing objectives but still evolving its brand.

Team Structure:

• This role likely operates within or closely with the Marketing and/or Product teams.

• Collaboration is expected with internal designers, external agencies, developers, and marketing stakeholders.

• The role requires independent ownership, suggesting a flatter hierarchy or a culture that empowers senior contributors. Methodology:

• Data-Driven Creativity: The role requires translating "commercial objectives and strategic priorities" into creative output, indicating a data-informed approach to design.

• Process Optimization: Building "scalable templates, processes, and creative systems" points to a focus on efficiency and standardization.

• AI Integration: Central to the role is the use of AI for creative exploration, prototyping, and automation, reflecting a modern, tech-forward approach.

Company Website: https://jobgether.com/ (Note: Jobgether is the platform; the actual partner company's website is not provided but would be crucial for candidate research.)

📝 Enhancement Note: The partner company is likely a tech-focused organization that values innovation, efficiency, and strong brand presence. The culture probably embraces rapid iteration and empowers individuals to take initiative, especially in creative and operational domains.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand and Creative Designer / Creative Lead. This is a senior individual contributor role with significant strategic influence and operational responsibility for the brand's visual output.

Reporting Structure: While the direct reporting line isn't specified, the role's accountability suggests reporting to a Marketing Director, Head of Brand, or a similar senior leadership position.

Operations Impact: The role has a direct impact on the company's market perception, customer acquisition, sales enablement, and employer branding through its creative output and brand system development. Effective brand execution is critical for B2B SaaS success.

Growth Opportunities:

• Leadership Path: Potential to evolve into a Creative Director or Head of Brand role as the company scales, managing a larger creative team or agency relationships.

• Specialization: Deepen expertise in AI-driven creative technologies, advanced brand strategy, or specific industry verticals (e.g., gaming, esports).

• Strategic Influence: Greater involvement in shaping overall marketing strategy and brand positioning based on creative insights and market trends.

• Portfolio Expansion: Opportunity to build a comprehensive portfolio across diverse marketing initiatives within a fast-growing tech environment.

📝 Enhancement Note: This role offers significant growth potential for a creative professional looking to take on more strategic and operational responsibilities within a growing tech company. The emphasis on AI and process building positions the candidate for future trends in the creative industry.

🌐 Work Environment

Office Type: Fully remote. The role is designed for individuals working from their own space within Europe.

Office Location(s): While the role is remote, the requirement to work from Europe suggests adherence to European labor laws and time zones (likely CET/CEST).

Workspace Context:

• Autonomy: A highly autonomous work environment where individuals are expected to manage their time and projects independently.

• Tools & Technology: Access to and proficiency with a suite of digital creative tools (Figma, Adobe CC, Canva) and AI platforms is essential.

• Collaboration: Regular interaction with internal teams and external partners via digital communication tools (e.g., Slack, Zoom, email). Emphasis on clear communication and feedback loops.

• Pace: Fast-moving environment requiring adaptability and the ability to respond quickly to evolving business needs.

Work Schedule: Flexible, but aligned with standard full-time work expectations (approx. 40 hours/week). The remote nature allows for some flexibility in structuring the workday, provided deadlines and collaborative needs are met.

📝 Enhancement Note: The remote and flexible nature of the role requires strong self-discipline and communication skills. Candidates should be comfortable with digital collaboration and managing their work environment to maximize productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: AI-powered matching via Jobgether to assess core requirements.

• Portfolio Review: Detailed evaluation of the candidate's portfolio, focusing on brand ownership, system evolution, and AI integration examples.

• Creative/Strategic Interview: Discussion with hiring managers or key stakeholders to assess creative judgment, strategic thinking, and understanding of brand objectives. This may involve presenting case studies from the portfolio.

• Skills Assessment/Challenge: Potentially a small creative challenge or a discussion around a hypothetical scenario to evaluate problem-solving skills, AI tool application, and approach to design problems.

• Final Interview: Cultural fit assessment and discussion of contract terms.

Portfolio Review Tips:

• Highlight Ownership: Clearly articulate your specific role and contributions in evolving brand systems and campaigns. Use "I" statements when describing your direct actions.

• Showcase Process: Include examples of your process, from initial concept to final execution, demonstrating strategic thinking and problem-solving.

• Demonstrate AI Usage: For relevant projects, explain how AI tools were used, the benefits achieved (e.g., speed, exploration, iteration), and how human judgment ensured quality and brand consistency.

• Quantify Impact: Wherever possible, include metrics or qualitative outcomes that demonstrate the success of your creative work (e.g., improved engagement, brand recognition, efficiency gains).

• Tailor to B2B/Tech: Emphasize projects relevant to B2B SaaS, technology, or visually competitive industries if available.

Challenge Preparation:

• Be prepared to discuss how you would approach developing a creative concept for a specific B2B marketing objective.

• Think about how you would integrate AI tools into a typical design workflow for campaign assets or website elements.

• Practice articulating your design decisions and their strategic rationale.

• Be ready to discuss how you manage feedback and collaborate with different stakeholders.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates must be ready to articulate their strategic thinking, process, and practical application of AI tools, not just present finished designs.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects),

Canva.

• AI Creative Tools: This is broad and could include:

  • Image Generation: Midjourney, DALL-E, Stable Diffusion.
  • Video/Motion: RunwayML, Pika Labs, Adobe Premiere Pro/After Effects with AI features.
  • Prototyping/Design Assistance: Tools integrated into Figma or Adobe, or specialized AI design assistants.
  • Workflow Automation: Tools for content versioning, asset management, or process streamlining.

• Project Management: Tools like Asana, Trello, Jira, or others that the company may use.

• Communication: Slack, Zoom, Google Workspace/Microsoft 365.

Analytics & Reporting:

• Familiarity with Google Analytics, social media analytics platforms, and potentially CRM dashboards for understanding campaign performance and informing creative strategy. CRM & Automation:

• While not a direct CRM role, understanding how creative assets are used within CRM systems (e.g., email marketing, sales enablement) and marketing automation platforms is beneficial.

📝 Enhancement Note: Proficiency in standard design tools is expected, but deep practical experience and a forward-thinking approach to AI-enabled creative tools are key differentiators for this role. Candidates should be ready to discuss specific AI tools they've used and their impact.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for the brand's visual output and strategic direction.

• Innovation & Future-Forward: Embracing new technologies like AI to enhance creative processes and outcomes.

• Efficiency & Scalability: Developing systems and processes that allow for high-quality, on-brand material production at scale.

• Collaboration & Communication: Working effectively with diverse internal and external teams, providing clear briefs and constructive feedback.

• Strategic Impact: Ensuring creative work directly supports commercial and marketing objectives.

Collaboration Style:

• Proactive & Independent: Expected to drive initiatives and contribute ideas without constant oversight.

• Feedback-Oriented: Open to giving and receiving constructive feedback to improve creative output and processes.

• Cross-functional Integration: Working seamlessly with marketing, product, and development teams to ensure brand consistency across all touchpoints.

• Agile & Adaptable: Thriving in a fast-paced environment where priorities can shift, requiring flexibility and quick iteration.

📝 Enhancement Note: The culture likely values individuals who are self-starters, technically adept (especially with new creative technologies), and focused on delivering measurable business impact through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Brand Landscape: Continuously adapting the brand's visual identity to stay relevant in a fast-moving B2B tech market.

• AI Integration Mastery: Effectively leveraging AI tools to enhance creativity and efficiency without compromising brand integrity or originality.

• Balancing Strategy & Execution: Managing high-level brand strategy while also executing hands-on design work across numerous touchpoints.

• Remote Collaboration: Maintaining strong communication and collaboration with diverse teams and stakeholders in a fully remote setting.

• Scalability Demands: Building creative systems that can support rapid business growth and increasing demand for marketing collateral.

Learning & Development Opportunities:

• AI Creative Technologies: Deep dive into emerging AI tools and platforms for design, image generation, video, and workflow automation.

• Brand Strategy Evolution: Contribute to and learn from the strategic evolution of a B2B brand in a competitive market.

• Cross-functional Exposure: Gain deeper understanding of marketing, product, and sales operations through close collaboration.

• Leadership in Creative Operations: Develop skills in managing creative projects, external agencies, and internal creative processes.

• Industry Trends: Stay at the forefront of design trends, particularly within technology, gaming, and entertainment sectors.

📝 Enhancement Note: This role presents an opportunity to tackle cutting-edge challenges in creative operations, particularly around AI integration and scaling creative production for a growing tech brand.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the visual identity for a B2B SaaS brand that is experiencing rapid growth?" (Focus on process, research, stakeholder alignment, and AI integration.)

• "Describe a time you translated complex commercial objectives into a clear and compelling creative concept. What was your process, and what were the results?" (Highlight strategic thinking, creative ideation, and impact.)

• "Walk us through how you've used AI tools in a creative project. What tools did you use, what was the objective, and what was the outcome?" (Demonstrate practical AI application and critical judgment.)

• "How do you ensure brand consistency across multiple channels and teams, especially in a remote environment?" (Focus on system building, guidelines, and communication strategies.) Company & Culture Questions:

• "What excites you about working with a growing B2B technology brand, potentially in industries like gaming or esports?" (Show research into the company's sector and enthusiasm for its market.)

• "How do you approach working independently and taking ownership of creative initiatives without constant oversight?" (Highlight self-management, proactivity, and results-orientation.)

• "Describe your experience briefing and managing external creative partners or internal teams. How do you ensure quality and alignment?" (Focus on communication, feedback, and project management skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly show your role in brand system ownership and campaign development. Use case studies that highlight strategic intent, process, execution, and results.

• AI Integration: For relevant projects, explicitly call out where and how AI tools were utilized. Explain the strategic benefit and your role in refining the output.

• Quantify Impact: Be ready to discuss metrics or tangible outcomes related to your work. If direct metrics aren't available, discuss qualitative improvements or strategic alignment.

• Storytelling: Frame your projects as narratives – the challenge, your approach (including AI), the solution, and the impact.

• Conciseness: Be prepared to present key projects efficiently, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical AI application, and a proactive, ownership-driven approach to creative operations. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Brand and Creative Designer position:

• Submit your application through the provided Jobgether link.

• Curate Your Portfolio: Select 3-5 key projects that best demonstrate your ownership of brand systems, campaign development, and practical application of AI creative tools. Ensure each project clearly articulates the challenge, your process, your specific contributions, and the outcomes.

• Tailor Your Resume/CV: Highlight your 6+ years of experience, B2B SaaS or tech industry exposure, and specific skills in brand strategy, visual identity, AI-enabled workflows, and core design tools. Quantify achievements where possible.

• Prepare for AI Discussion: Be ready to discuss your experience with specific AI creative tools, how you integrate them into workflows, and your philosophy on using AI to augment, not replace, human creativity and judgment.

• Research the Company: While the partner company isn't named, research Jobgether's mission and understand the broader B2B SaaS and technology landscape to articulate how your skills align with a growing brand in such sectors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization through the Jobgether platform before making application decisions.