Brand and Creative Designer at Jobgether

📍 Job Overview

Job Title: Brand and Creative Designer

Company: Jobgether (for a partner company)

Location: Germany

Job Type: Full-time, Freelance Contract

Category: Brand & Creative Operations, Marketing Operations

Date Posted: September 01, 2026

Experience Level: 6+ Years

Remote Status: Fully Remote (within Europe)

🚀 Role Summary

Lead the strategic evolution and execution of a growing B2B brand’s visual identity and creative direction across all touchpoints.
Drive distinct conceptualization and visual storytelling for campaigns, product launches, digital assets, and sales materials, translating business objectives into creative output.
Develop and maintain a scalable brand system, including comprehensive guidelines, templates, and visual principles, ensuring consistency and high-quality output.
Leverage AI-enabled creative workflows to accelerate exploration, prototyping, and production, while applying critical human judgment for quality and brand alignment.
Collaborate effectively with internal teams, external agencies, and developers to manage creative projects from conception through delivery, ensuring strategic alignment and operational efficiency.

📝 Enhancement Note: This role is a senior, hands-on creative position with significant ownership and influence, focusing on strategic brand development and creative operations within a fast-paced B2B technology environment. The emphasis on AI-enabled workflows indicates a forward-thinking approach to creative production and efficiency.

📈 Primary Responsibilities

Own and continuously evolve the brand strategy, visual identity, and overall creative direction for a B2B technology brand.
Translate commercial and marketing objectives into distinctive creative concepts, compelling visual narratives, and scalable creative systems.
Develop and maintain the brand system, including guidelines, templates, imagery, typography, presentation standards, and visual principles.
Establish and guide creative direction across websites, product launches, social media, events, video, sales collateral, employer branding, and internal communications.
Create clear briefs, provide constructive feedback, and maintain high-quality standards when working with internal designers, external agencies, developers, and other creative specialists.
Drive campaign concept development from initial ideation through final delivery, coordinating necessary people, resources, and workflows for execution.
Utilize AI-enabled tools for creative exploration, image and video production, rapid prototyping, content versioning, and workflow automation to enhance efficiency.
Build scalable templates, processes, and creative systems that empower teams to produce high-quality, on-brand materials efficiently.
Review creative output across the organization to consistently elevate the standard of visual communication and brand consistency.
Manage multiple concurrent creative initiatives, ensuring ownership, consistency, and alignment with broader business priorities.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand leadership and hands-on creative execution, with a strong emphasis on process development and AI integration for operational efficiency.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience and responsibility.

Experience: 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related discipline, preferably within a B2B SaaS or technology environment.

Required Skills:

Proven experience in owning, developing, or significantly evolving a visual identity and brand system.
Strong portfolio showcasing ownership of brand systems, campaigns, launches, or other significant visual projects personally shaped and brought to market.
Expertise in translating commercial objectives and strategic priorities into clear, compelling creative concepts and direction.
Demonstrated ability to develop and manage brand guidelines, templates, and visual principles.
Proficiency in creating clear briefs and providing constructive feedback to designers, agencies, and specialists.
Strong understanding and practical application of AI-enabled creative workflows (e.g., image generation, video, design, prototyping, automation).
Ability to apply human judgment to AI-generated content for quality, originality, and brand consistency.
Comfort working independently in a fast-paced, evolving environment with broad ownership.
Excellent creative judgment and confidence in presenting and defending design decisions to senior leadership.
Strong project management skills, with the ability to manage multiple initiatives, prioritize effectively, and take ownership.
Familiarity with core creative tools such as Figma, Adobe Creative Cloud, or Canva. Preferred Skills:
Experience in B2B technology, gaming, esports, betting, entertainment, or other highly visual and competitive industries.
Experience developing brand architecture across multiple products, business units, or audiences.
Startup or scale-up experience, particularly in environments requiring flexibility and broad ownership.
Experience with motion graphics, video production, photography, 3D design, experiential design, or event design.
Experience with website redesigns, brand migrations, or large-scale digital projects.

📝 Enhancement Note: The requirements emphasize practical experience in brand ownership and strategic creative leadership, with a distinct emphasis on AI integration and the ability to operate autonomously in a dynamic environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong portfolio is mandatory, demonstrating direct ownership and evolution of brand systems, campaigns, or significant visual projects.
Showcase examples where you have developed or significantly evolved a visual identity, not just applied existing guidelines.
Include case studies detailing the translation of business objectives into creative concepts and their successful market execution.
Highlight projects that demonstrate your ability to build scalable templates, processes, and creative systems for efficient content production.
Present examples of AI-enabled creative workflows utilized in your projects, detailing the tools and outcomes. Process Documentation:
Demonstrate experience in developing and maintaining brand guidelines and comprehensive visual principles.
Provide examples of creating clear creative briefs and managing external creative resources effectively.
Showcase how you've established processes for reviewing creative output and consistently raising quality standards.
Illustrate your approach to building scalable templates and systems that enable efficient on-brand material production across teams.

📝 Enhancement Note: The portfolio is critical and must highlight strategic brand ownership, creative conceptualization, and operational efficiency through process and AI integration, rather than just design execution.

💵 Compensation & Benefits

Salary Range: As this is a freelance contract role based in Germany, typical freelance rates for a Brand and Creative Designer with 6+ years of experience in a B2B tech environment can range from €50-€80 per hour, or €400-€640 per day, depending on specific skills, project scope, and negotiation. For a full-time equivalent, this would translate to an annual range of approximately €80,000 - €130,000.

Benefits:

Fully remote working environment with flexibility to work from anywhere within Europe.
Freelance contract structure, offering flexibility and potential for project variety.
Significant ownership and influence over a growing B2B technology brand's visual identity and creative direction.
Broad creative scope across digital, campaigns, events, product launches, social media, sales, employer branding, and internal communications.
High level of autonomy and influence over creative strategy and brand evolution.
Opportunity to collaborate with internal teams, external creative partners, developers, and marketing stakeholders.
Hands-on exposure to and practical application of AI-powered creative tools and modern creative production workflows.
Opportunity to build scalable brand systems, processes, and templates that directly improve business execution and efficiency.
Exposure to a fast-moving, international environment shaping the perception of an evolving technology business.
Potential to contribute to projects across diverse, visually competitive categories like technology, esports, and entertainment.

Working Hours: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility inherent in a remote, freelance contract arrangement. The focus will be on project delivery and achieving strategic objectives.

📝 Enhancement Note: Salary is estimated based on typical freelance rates for experienced designers in Germany, considering the B2B tech sector and the role's strategic and operational responsibilities. The benefits emphasize autonomy, remote flexibility, and exposure to cutting-edge creative technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the B2B technology sector, with potential cross-industry applications in visually competitive areas like gaming, esports, and entertainment, as suggested by the job description. This implies a dynamic, innovation-driven environment.

Company Size: While not explicitly stated, the mention of "growing B2B brand," "internal teams," and "external agencies" suggests a scale-up or established mid-sized company that has achieved product-market fit and is now focusing on brand expansion and operational efficiency.

Founded: The founding date is not provided, but the context of a "growing" brand and an "evolving, fast-moving environment" points towards a relatively modern company, likely founded within the last 5-15 years, emphasizing agility and innovation.

Team Structure:

The operations team likely includes marketing, design, and possibly product specialists who collaborate closely on brand initiatives.
Reporting structure will probably involve a direct line to a Head of Marketing, Creative Director, or a similar senior leadership role responsible for brand strategy.
Cross-functional collaboration is essential, with frequent interaction with marketing, sales, product development, and potentially engineering teams to ensure brand consistency and support business objectives. Methodology:
Data-driven decision-making is implied, with an expectation to translate commercial objectives into creative strategies and measure their impact.
Workflow planning and optimization are central, particularly with the emphasis on AI-enabled tools and building scalable systems for efficient content production.
Automation and efficiency practices are key, driven by the need to accelerate creative production and enable broader team output.

Company Website: https://jobgether.com/ (Note: This is the platform listing the role; the partner company's website is not specified.)

📝 Enhancement Note: The company culture is inferred to be innovative, fast-paced, and collaborative, with a strong emphasis on strategic brand building and operational efficiency, leveraging modern tools like AI.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the Brand and Creative Operations function. It is a hands-on leadership role where the individual is expected to be a primary driver of brand strategy and visual execution, with significant autonomy. It's not a management role overseeing a large team, but rather a subject matter expert and strategic owner.

Reporting Structure: The Brand and Creative Designer will likely report to a senior marketing leader (e.g., Head of Marketing, Director of Brand, Chief Marketing Officer) or a Creative Director, depending on the partner company's specific organizational structure.

Operations Impact: The Brand and Creative Designer has a direct and significant impact on the company's market perception, customer acquisition, and overall revenue growth. By shaping the brand's visual identity and creative output, this role influences brand recognition, customer engagement, sales enablement collateral effectiveness, and employer branding, all of which contribute to business success.

Growth Opportunities:

Skill Advancement: Deepen expertise in AI-driven creative tools, advanced brand strategy, and cross-functional campaign management. Potential to become a recognized expert in AI-enhanced creative operations.
Leadership Potential: Grow into a Creative Director role, potentially managing a small team of designers or agencies, or leading larger strategic brand initiatives. Opportunity to shape the future of the brand's visual language.
Specialization: Develop specialized expertise in areas like motion graphics, video production, or product branding within a growing tech context.

📝 Enhancement Note: This role offers substantial growth potential for an individual passionate about brand strategy and creative operations, with opportunities for both specialized skill development and broader leadership influence within a dynamic tech environment.

🌐 Work Environment

Office Type: The position is fully remote, with the flexibility to work from anywhere within Europe. This indicates a commitment to a distributed workforce model.

Office Location(s): While the role is remote, the primary focus is on candidates based in Germany, with the broader allowance to work from anywhere in Europe. This suggests a need for alignment with European time zones and potentially familiarity with the European market.

Workspace Context:

A remote workspace requires strong self-discipline, effective time management, and reliable technology infrastructure.
Collaboration will primarily occur through digital channels, necessitating excellent communication skills and proficiency with collaboration tools.
Access to operations tools and technology will be provided or expected to be managed by the individual, including design software and project management platforms.
Opportunities for team interaction will be digital, through video calls, shared documents, and project management platforms, fostering a connected remote culture.

Work Schedule: While full-time is expected, the remote and freelance nature offers significant flexibility in structuring the workday, allowing individuals to optimize their productivity around core responsibilities and project deadlines.

📝 Enhancement Note: The remote work environment is a key aspect, emphasizing autonomy and requiring strong digital collaboration skills. The focus on Europe suggests potential for international project exposure.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of applications and portfolios, with an AI-powered matching process by Jobgether to identify top candidates based on core requirements.
Portfolio Presentation: Candidates will likely be asked to present their portfolio, focusing on case studies that demonstrate ownership of brand systems, strategic conceptualization, and successful project execution, including AI integration.
Skills Assessment: Practical exercises or case studies may be used to evaluate creative judgment, problem-solving abilities, and understanding of AI-enabled workflows.
Stakeholder Interviews: Interviews with internal teams (e.g., marketing, leadership) to assess strategic thinking, communication skills, cultural fit, and ability to collaborate effectively.
Final Evaluation: Discussion of the role's impact, candidate's vision for the brand, and alignment with the partner company's evolving needs.

Portfolio Review Tips:

Showcase Ownership: Clearly articulate your role in shaping the brand's visual identity and strategic direction. Use "I" statements to describe your contributions.
Strategic Storytelling: For each project, explain the business objective, your creative strategy, the challenges faced, your process (including AI tools used), and the measurable results.
Demonstrate AI Integration: Highlight specific instances where AI tools were used to accelerate ideation, prototyping, or production, and explain the impact on efficiency and quality.
Brand System Focus: Include examples of brand guidelines, scalable templates, and creative systems you've developed or evolved.
Tailor to B2B Tech: Emphasize experience relevant to B2B SaaS or technology environments, showcasing an understanding of their unique visual communication needs.
Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

AI Workflow Simulation: Be prepared to discuss hypothetical scenarios where you would use AI tools to solve specific creative challenges or improve existing workflows.
Brand Evolution Scenarios: Practice articulating how you would approach evolving an existing brand identity or launching a new campaign for a B2B tech product.
Stakeholder Communication: Prepare to discuss how you would present creative concepts and defend design decisions to senior leadership and cross-functional teams.

📝 Enhancement Note: The application process emphasizes a strong portfolio that demonstrates strategic brand ownership, practical AI application, and the ability to drive creative operations effectively.

🛠 Tools & Technology Stack

Primary Tools:

Design Software: Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Canva. Proficiency across these is expected for diverse creative outputs.
AI Creative Tools: Specific tools are not named, but candidates should be familiar with AI image generators (e.g., Midjourney, DALL-E, Stable Diffusion), AI video tools, AI design assistants, and AI for content versioning or workflow automation.
Prototyping Tools: Figma's prototyping capabilities, or other dedicated tools for creating interactive mockups.

Analytics & Reporting:

While not a primary analytics role, understanding how to interpret design performance metrics and present ROI for creative initiatives is crucial. Familiarity with analytics platforms (e.g., Google Analytics, website performance dashboards) to inform design decisions is beneficial. CRM & Automation:
While not directly managing CRM systems, understanding how brand assets and creative materials are utilized within sales and marketing workflows (e.g., CRM, marketing automation platforms) is advantageous for creating effective sales collateral and campaign assets.
Familiarity with project management tools (e.g., Asana, Trello, Jira) for managing creative workflows and collaborating with teams.

📝 Enhancement Note: The technology stack emphasizes modern creative production tools, with a significant focus on AI-enabled creative workflows and proficiency in industry-standard design software.

👥 Team Culture & Values

Operations Values:

Innovation & Forward-Thinking: Embracing new technologies like AI to push creative boundaries and improve operational efficiency.
Strategic Execution: Aligning creative efforts directly with business objectives and commercial goals.
Ownership & Autonomy: Taking initiative, working independently, and driving projects to completion with minimal oversight.
Collaboration & Communication: Working effectively with diverse internal and external stakeholders to achieve shared goals.
Excellence & Quality: Maintaining high standards for visual communication and brand consistency across all outputs.
Efficiency & Scalability: Developing processes and systems that enable rapid, high-quality content creation.

Collaboration Style:

Cross-functional Integration: Actively partnering with marketing, sales, product, and development teams to ensure brand coherence and support business needs.
Constructive Feedback Culture: Providing and receiving clear, actionable feedback to elevate creative work and foster continuous improvement.
Knowledge Sharing: Sharing best practices, insights on AI tools, and learnings from creative projects to benefit the broader team.
Agile & Adaptable: Thriving in a fast-paced environment where priorities can shift, requiring flexibility and quick adaptation.

📝 Enhancement Note: The culture values innovation, strategic thinking, and operational efficiency, driven by autonomous individuals who can collaborate effectively in a remote, fast-paced setting.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing AI and Human Creativity: Effectively integrating AI tools while maintaining originality, brand integrity, and human creative judgment.
Rapidly Evolving Landscape: Keeping pace with advancements in AI technology and design trends in a fast-moving B2B tech market.
Remote Collaboration: Ensuring seamless communication and project alignment across distributed teams and time zones.
Broad Creative Scope: Managing diverse creative initiatives simultaneously, from digital campaigns to sales collateral and employer branding.
Driving Brand Evolution: Leading the strategic evolution of a brand in a competitive and dynamic industry.

Learning & Development Opportunities:

AI Tool Mastery: Becoming an expert in leveraging cutting-edge AI tools for creative production and workflow automation.
Strategic Brand Leadership: Developing advanced skills in brand strategy, visual identity development, and creative direction within a growing B2B context.
Cross-Functional Project Management: Gaining experience managing complex projects involving multiple departments and external partners.
Industry Exposure: Working with visually competitive categories like technology, esports, and entertainment.
Process Optimization: Developing and implementing scalable creative systems and processes that enhance team efficiency.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role, particularly the integration of AI, while growth opportunities focus on deepening expertise in strategic brand management and creative operations.

💡 Interview Preparation

Strategy Questions:

"Describe your process for evolving a brand's visual identity. How would you incorporate AI into this process?" (Focus on strategic approach, brand system development, and AI integration).
"How do you translate commercial objectives into creative concepts? Provide an example from your portfolio." (Highlight strategic thinking and output alignment).
"Imagine you need to create sales collateral for a new product launch in a highly competitive B2B tech market. Outline your creative approach, including how you'd leverage AI and manage resources." (Assess problem-solving, AI application, and project management). Company & Culture Questions:
"What excites you about the opportunity to shape the brand identity of a growing B2B technology company?" (Demonstrate enthusiasm and understanding of the market).
"How do you envision collaborating with remote teams and external agencies to maintain brand consistency and quality?" (Showcase communication and collaboration skills).
"How do you measure the success of your creative work? What metrics are most important to you in a B2B context?" (Emphasize data-driven approach and ROI focus). Portfolio Presentation Strategy:
Narrative Arc: Structure your portfolio presentation around the "problem, solution, result" framework for each key project.
Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your creative initiatives (e.g., increased engagement, conversion rates, brand recall).
Highlight AI's Role: Clearly explain how AI tools were used, what specific benefits they brought (speed, exploration, efficiency), and how you ensured quality and brand alignment.
Showcase Brand Ownership: Emphasize projects where you had significant influence over the brand's direction and visual system.
Prepare for Q&A: Anticipate questions about your decision-making process, challenges encountered, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical AI application, strong portfolio evidence of brand ownership, and excellent communication skills for a remote, collaborative environment.

📌 Application Steps

To apply for this Brand and Creative Designer position:

Submit your application through the provided application link on jobs.lever.co.
Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating ownership of brand systems, strategic campaign development, and effective use of AI-enabled creative workflows. Tailor your case studies to highlight B2B tech relevance.
Resume Optimization: Ensure your resume clearly outlines your 6+ years of experience, focusing on achievements in brand strategy, visual identity evolution, and creative leadership. Integrate keywords related to AI creative tools, B2B marketing, and project management.
Prepare Your Narrative: Practice presenting your portfolio, focusing on the strategic rationale behind your creative decisions, your process (including AI integration), and the measurable impact of your work. Be ready to articulate your vision for the brand's creative future.
Company Research: Understand Jobgether's role as a platform and research general trends in B2B technology branding and the use of AI in creative operations to demonstrate your industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand and Creative Designer