Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer Company: STERRY Location: Philippines Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: 2026-05-11 Experience Level: Mid-level (2-4 years) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for digital advertising campaigns, driving customer acquisition and revenue growth for e-commerce and crowdfunding clients.
• Translate complex marketing strategies and target audience insights into compelling visual narratives across diverse digital and print platforms.
• Collaborate cross-functionally with marketing, advertising, and client success teams to ensure design solutions directly support campaign objectives and performance metrics.
• Leverage advanced design software and emerging AI tools to optimize workflows, enhance imagery, and maintain brand consistency while pushing creative boundaries for measurable results.

📝 Enhancement Note: This role is positioned within a "Growth Marketing Agency," implying a strong focus on performance metrics, A/B testing, and direct revenue impact. The "Ad Graphic Designer" title, combined with responsibilities like "optimizing designs for various platforms" and "translating promotional creatives," suggests a blend of creative execution and performance-driven design, aligning closely with Marketing Operations and GTM support functions.

📈 Primary Responsibilities

• Develop innovative and engaging visual concepts for a wide array of digital and print advertisements, including social media ads, display ads, email campaigns, and landing page banners, all aimed at maximizing click-through rates and conversion.
• Execute meticulous photo processing and enhancement for model photos and product imagery, adhering strictly to client-specific standards and brand guidelines to ensure professional and appealing visuals.
• Translate promotional creatives across multiple international markets (e.g., DE/MX/UK/JA), ensuring design harmony, cultural appropriateness, and consistent brand messaging while balancing visual appeal with localized nuances.
• Collaborate closely with marketing strategists and advertising specialists to deeply understand campaign objectives, target audience psychographics, and core messaging frameworks, translating these into impactful visual designs.
• Conduct thorough market research and stay abreast of emerging design trends, competitor creative strategies, and platform best practices to continuously inject fresh, effective, and high-performing design elements into advertising efforts.
• Actively participate in brainstorming sessions, contributing novel creative ideas and design solutions that elevate the overall aesthetic and strategic impact of advertising campaigns.
• Partner with the marketing team to design and implement A/B tests for ad creatives, critically analyzing performance data (e.g., CTR, conversion rates) to inform iterative design improvements and optimize campaign effectiveness.
• Manage a dynamic project pipeline, ensuring efficient prioritization, timely delivery of high-quality design assets, and proactive communication regarding project status and potential roadblocks.
• Perform ad hoc design tasks and support as assigned by management, demonstrating flexibility and a proactive approach to evolving business needs within a fast-paced agency environment.

📝 Enhancement Note: The responsibilities emphasize not just creative output but also strategic contribution, data-driven optimization (A/B testing), international localization, and client-specific requirements, which are critical for a successful GTM and Marketing Operations function.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a closely related field is highly valued. However, STERRY explicitly states that a strong portfolio or equivalent hands-on experience is equally, if not more, important than formal education, reflecting a results-oriented hiring approach.

Experience:

• 2 to 4 years of proven, professional experience as a Graphic Designer, with a significant emphasis on creating advertising and marketing materials.
• A robust and demonstrable portfolio showcasing successful advertising campaigns and marketing collateral is essential, serving as the primary evidence of candidate capability.

Required Skills:

• Graphic Design Mastery: Exceptional proficiency in core graphic design principles, including layout, typography, color theory, and visual hierarchy, with a keen eye for detail and aesthetic balance.
• Adobe Creative Suite Proficiency: Advanced command of industry-standard design software, particularly Adobe Photoshop (for photo editing), Illustrator (for vector graphics), and potentially InDesign or After Effects for specific campaign needs.
• Digital Ad Design Expertise: Proven ability to design effective visuals for various digital advertising platforms (e.g., Facebook Ads, Instagram Ads, Google Display Network, LinkedIn Ads) considering platform specifications and user engagement best practices.
• Photo Editing & Retouching: Strong skills in photo manipulation, retouching, color correction, and enhancement, especially for product and model photography, to meet high-quality client standards.
• Brand Consistency Management: Ability to meticulously adhere to and uphold brand guidelines, ensuring all creative assets maintain a cohesive and recognizable brand identity across diverse campaign elements.

Preferred Skills:

• Figma or Canva Proficiency: Familiarity or experience with collaborative design tools like Figma or user-friendly platforms like Canva can streamline workflows and facilitate team collaboration.
• AI-Powered Design Tools: Experience integrating AI tools (e.g., Midjourney, DALL-E, Adobe Firefly) for concept generation, image enhancement, or workflow acceleration is highly desirable.
• Localization & International Design: Demonstrated experience or comfort in adapting designs for different cultural contexts, languages, and market preferences, including understanding of multilingual typography.
• A/B Testing & Data Interpretation: Ability to understand campaign performance metrics and use data insights to iterate on design choices and improve effectiveness.
• Video/Motion Graphics Basics: Foundational knowledge or experience in creating simple animations or motion graphics for social media ads can be a significant advantage.

📝 Enhancement Note: The emphasis on a strong portfolio over formal education, combined with the requirement for proficiency in specific design software and AI tools, indicates a performance-driven role where practical skills and tangible results are paramount. The inclusion of "AI Tool Integration" and "Global Perspective" highlights forward-thinking requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Advertising Campaign Showcase: The portfolio must prominently feature a minimum of 3-5 distinct advertising campaigns or projects, clearly demonstrating the candidate's ability to create visually compelling and performance-oriented ad creatives for digital platforms.
• Process Documentation: For each featured project, include a brief explanation of the design process, from understanding the brief and target audience to concept development, execution, and any iteration based on feedback or performance data.
• Platform Optimization Examples: Showcase examples of designs adapted for different platforms (e.g., mobile vs. desktop, various social media dimensions) and explain the rationale behind these adaptations.
• Metrics & Results Integration: Where possible, include specific metrics or outcomes associated with the designs (e.g., improved CTR, conversion rate uplift), demonstrating an understanding of how design impacts business results.

Process Documentation:

• Workflow Design: Candidates are expected to be able to articulate their design workflow, from initial brief analysis and concept ideation through to final asset delivery and post-campaign analysis.
• Tool Integration Strategy: Provide examples of how different design tools (Adobe Suite, AI tools, collaborative platforms) are integrated to enhance efficiency and creative output.
• Performance-Based Iteration: Demonstrate an understanding of how to use A/B testing results and campaign data to refine and improve existing or future design iterations, showcasing a cycle of continuous optimization.

📝 Enhancement Note: Given the agency context and focus on "rocket fuel" for success, the portfolio is not just a gallery but a demonstration of process, strategic thinking, and measurable impact. Emphasis on A/B testing and localization suggests a need for candidates who can show how their design process directly contributes to campaign performance and global reach.

💵 Compensation & Benefits

Salary Range:

• Estimate for Philippines: Based on industry benchmarks for a mid-level Graphic Designer with 2-4 years of experience in a remote, full-time capacity within the Philippines, the estimated annual salary range is PHP 500,000 - PHP 800,000 (approximately $8,500 - $13,500 USD, depending on current exchange rates). This range is a projection and may vary based on specific skills, portfolio strength, and negotiation.
• Data Sources: This estimate is derived from aggregated salary data for graphic designers in the Philippines from platforms like Glassdoor, Payscale, and local job boards, adjusted for the specific requirements of an advertising and growth marketing context.

Benefits:

• Fully Remote Position: Enjoy the flexibility and work-life balance of working from anywhere within the Philippines.
• Flexible Working Hours: The company offers flexibility in work schedules, allowing for better integration of personal life and professional responsibilities, ideal for optimizing productivity around peak performance times.
• Growth and Development Opportunities: Access to training, learning resources, and potential for advancement within a rapidly growing growth marketing agency.
• Global Impact Exposure: Opportunity to contribute designs that are seen and utilized across major international markets, providing valuable global experience.
• Collaborative & Innovative Team: Be part of a dynamic team that values creativity, precision, and measurable results.

Working Hours:

• The role is designated as Full-time, typically requiring 40 hours per week. However, the company emphasizes flexible working hours, allowing for autonomy in scheduling as long as work is completed efficiently and deadlines are met. This flexibility is particularly beneficial for managing tasks across different time zones if client interactions require it, or for optimizing personal productivity windows.

📝 Enhancement Note: The salary range is an estimation for the Philippines market, considering the mid-level experience and remote nature. The benefits highlight key perks attractive to remote workers, emphasizing flexibility and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency specializing in Crowdfunding and E-commerce. STERRY positions itself as a high-performance partner, driving significant online revenue for its clients. This industry context means a strong focus on ROI, data-driven decision-making, and rapid iteration to achieve client success. Company Size: While not explicitly stated, the company's focus on significant client revenue ($100 million+) and a global reach suggests a growing, dynamic agency, likely with a team size ranging from 50-250 employees. This implies a structure that balances established processes with the agility required in a fast-paced marketing environment. Founded: Since day one (implies recent or rapid growth). The company's emphasis on "rocket fuel" and "shattering limits" suggests a culture of ambition, innovation, and a drive for aggressive growth.

Team Structure:

• Marketing & Advertising Focus: The designer will be part of a team heavily focused on client acquisition and campaign performance. This likely includes roles such as Marketing Managers, Advertising Specialists, Copywriters, and potentially other designers or creative leads.
• Cross-Functional Collaboration: The role requires close collaboration with client success managers and account executives to understand client-specific needs and campaign goals, ensuring design aligns with overall client strategy.
• Performance-Oriented Hierarchy: Reporting structures are likely lean and efficient, with a focus on clear lines of responsibility and direct contribution to measurable outcomes. Managers will likely emphasize performance metrics and strategic alignment.

Methodology:

• Data-Driven Design: The core methodology revolves around using data (campaign performance, A/B test results, market research) to inform and optimize design decisions.
• Agile Campaign Development: Expect a fast-paced, iterative approach to campaign creation and refinement, requiring quick turnarounds and adaptability.
• Client-Centric Solutions: The agency's success is tied to client success, meaning a strong emphasis on understanding client objectives and delivering solutions that yield tangible results.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company's positioning as a "Growth Marketing Agency" is key. It means the design role is intrinsically linked to performance marketing, requiring an understanding of conversion funnels, A/B testing, and ROI. The culture is likely fast-paced, results-driven, and innovatively focused.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative and marketing operations spectrum. It requires a solid foundation of design skills and a growing understanding of how design contributes to broader marketing and business objectives, particularly in performance marketing contexts. The focus is on execution with an increasing need for strategic input and data-informed decision-making.

Reporting Structure: The Ad Graphic Designer will likely report to a Creative Lead, Design Manager, or potentially a Marketing Manager within the agency's marketing department. Collaboration will extend to advertising specialists, copywriters, and client-facing teams.

Operations Impact: The designer's work directly impacts STERRY's ability to acquire and retain clients by creating compelling advertisements that drive traffic, leads, and sales for their crowdfunding and e-commerce clients. Success in this role contributes to client revenue growth, which in turn fuels STERRY's own growth and reputation. The ability to effectively localize designs also expands the agency's global reach and client service capabilities.

Growth Opportunities:

• Specialization in Performance Design: Develop deep expertise in designing for high-conversion digital advertising channels, becoming a go-to expert for performance-driven creative.
• Creative Leadership: Progress to a Senior Designer or Art Director role, leading creative projects, mentoring junior designers, and contributing more significantly to campaign strategy.
• Broader Marketing Operations Skills: Gain exposure to campaign management, A/B testing frameworks, and data analysis, potentially transitioning into a more holistic Marketing Operations or Creative Operations role.
• International Market Expertise: Build a strong portfolio of localized campaigns, becoming proficient in understanding and designing for diverse global audiences.

📝 Enhancement Note: The growth path here is clearly defined by increasing strategic input, specialization in performance creative, and potential leadership within the agency's creative function, all tied to the core mission of driving client growth.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment is home-based, requiring self-discipline, effective time management, and a dedicated workspace conducive to creative output and focused work. Office Location(s): The role is remote within the Philippines. While there may not be a physical office, the company operates globally, with clients in markets like Germany (DE), Mexico (MX), the United Kingdom (UK), and Japan (JA).

Workspace Context:

• Independent Work & Collaboration: While the role is primarily independent, it requires seamless collaboration through digital tools. Candidates should be comfortable using project management software, communication platforms (like Slack or Teams), and cloud-based design tools.
• Technology & Tools: Access to reliable internet, a capable computer, and the necessary software (Adobe Creative Suite, etc.) is essential. The company likely provides licenses for key software or reimburses for them.
• Creative & Analytical Blend: The environment fosters a blend of creative exploration and analytical rigor. Designers are encouraged to be innovative but must ground their work in data and campaign performance.

Work Schedule:

• The role is Full-time (40 hours/week) but offers flexible working hours. This allows for personal scheduling adjustments, provided project deadlines and meeting commitments are met. This flexibility is crucial for remote roles, enabling individuals to manage personal needs while ensuring consistent productivity and responsiveness.

📝 Enhancement Note: The "fully remote" nature combined with "flexible working hours" is a significant aspect of the work environment. It emphasizes autonomy and self-management, balanced with the need for strong digital collaboration and responsiveness to client needs across different regions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume, cover letter, and portfolio link to assess basic qualifications and creative alignment with STERRY's growth marketing focus.
• Creative Assessment/Portfolio Review: A dedicated session to walk through your portfolio. Be prepared to discuss specific projects, your design process, the rationale behind your creative choices, and how your work has contributed to campaign objectives or client success. Expect questions about your experience with A/B testing and international localization.
• Skills-Based Challenge (Potential): You may be given a small design task or a hypothetical scenario to assess your problem-solving skills, creative approach, and ability to work within constraints relevant to ad design. Focus on demonstrating your understanding of performance marketing principles.
• Team/Hiring Manager Interview: A discussion to gauge cultural fit, collaboration style, understanding of the agency's mission, and your career aspirations. Questions will likely focus on your experience in fast-paced environments and your approach to feedback.
• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential within the organization.

Portfolio Review Tips:

• Curate for Impact: Select your strongest advertising and marketing design work. Prioritize pieces that demonstrate creativity, brand adherence, and, ideally, measurable results (even if estimated).
• Tell a Story: For each project, clearly articulate the brief, your role, the creative strategy, the design process, and the outcome. Use case study format.
• Highlight Performance Focus: Explicitly mention how your designs were optimized for specific platforms, target audiences, or campaign goals. If you have A/B test results or performance data, showcase it.
• Demonstrate Localization Skills: If you have examples of adapting designs for different markets, clearly explain the cultural considerations and design adjustments made.
• Showcase Tool Proficiency: Briefly mention the primary tools used for each project, especially Adobe Creative Suite and any AI tools.

Challenge Preparation:

• Understand the Brief: If a challenge is given, thoroughly read and understand the objective, target audience, and any constraints. Ask clarifying questions.
• Think Strategically: Approach the design task not just aesthetically but strategically. How will this design drive the desired action? How does it align with the brand?
• Present Your Rationale: Be prepared to explain your design choices clearly and concisely, linking them back to the brief and performance objectives.
• Time Management: Practice completing design tasks within a reasonable timeframe, simulating potential challenge conditions.

📝 Enhancement Note: The interview process emphasizes portfolio review and the demonstration of performance-driven design skills. Candidates should be ready to articulate their design process, justify creative decisions with strategic reasoning, and highlight experience with A/B testing and internationalization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core design work. Specifically:
  • Adobe Photoshop: For image editing, retouching, and complex compositing of ad creatives.
  • Adobe Illustrator: For vector graphics, logos, icons, and scalable ad elements.
  • Adobe InDesign (Potentially): For multi-page layouts or print collateral if applicable.
• Figma or Canva: Likely used for collaborative design, faster prototyping, or simpler social media assets, facilitating teamwork and client reviews.
• AI-Powered Design Tools: Familiarity with tools like Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly for concept generation, image creation, or enhancing existing assets is highly sought after.

Analytics & Reporting:

• Platform Ad Managers: Experience navigating and understanding ad performance data within platforms like Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, etc., is crucial for A/B testing and design iteration.
• Analytics Platforms (e.g., Google Analytics): Basic understanding of how design impacts website traffic and conversion rates tracked in analytics tools.

CRM & Automation:

• While not directly a CRM role, understanding how ad creatives feed into lead generation funnels managed through CRMs (like Salesforce, HubSpot) or marketing automation platforms can provide valuable context.

📝 Enhancement Note: The technology stack leans heavily into the Adobe Creative Suite, with a growing emphasis on AI design tools and collaborative platforms. Understanding how design assets perform within ad managers and analytics platforms is key for a performance-oriented designer.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A primary value is achieving measurable success for clients. Every design decision should aim to contribute to client revenue growth and campaign performance.
• Innovation & Creativity: STERRY encourages pushing creative boundaries to stand out in crowded markets. This involves exploring new design techniques, aesthetics, and conceptual approaches.
• Precision & Quality: Given the focus on high-stakes crowdfunding and e-commerce, meticulous attention to detail in design execution, brand consistency, and technical output is paramount.
• Collaboration & Communication: Working effectively in a remote team and with clients requires strong communication skills, transparency, and a collaborative spirit to ensure alignment and shared success.
• Adaptability & Agility: The fast-paced nature of growth marketing demands flexibility and the ability to adapt quickly to new campaigns, client feedback, and evolving market trends.

Collaboration Style:

• Digital-First: Collaboration is primarily conducted through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.
• Feedback Loops: Expect regular feedback from marketing teams, creative leads, and potentially clients. A willingness to receive and act on constructive criticism is essential.
• Cross-Functional Synergy: Designers work closely with copywriters, marketing strategists, and account managers to ensure a cohesive campaign message and visual execution.
• Knowledge Sharing: The team likely fosters an environment where best practices, new tools, and creative insights are shared to elevate the collective output.

📝 Enhancement Note: The company culture values performance, innovation, and precision, all within a highly collaborative, remote-first environment. Designers are expected to be both creative and analytical, contributing directly to client business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: Constantly striving to create visually appealing designs while ensuring they meet strict performance metrics and conversion goals can be a significant challenge.
• Rapid Iteration and Tight Deadlines: The fast-paced agency environment requires quick turnarounds and the ability to manage multiple projects simultaneously under pressure without sacrificing quality.
• International Market Nuances: Effectively localizing designs for diverse global audiences requires deep cultural understanding and adaptability, which can be complex and challenging to master.
• Staying Ahead of Design & AI Trends: The landscape of digital advertising and design tools, especially AI, evolves rapidly. Continuous learning is essential to remain effective and innovative.

Learning & Development Opportunities:

• Specialized Performance Design Training: Access to resources or internal workshops focusing on designing for conversion, understanding ad platform algorithms, and leveraging data for creative optimization.
• AI Tool Mastery: Opportunities to experiment with and become proficient in new AI-powered design tools, enhancing efficiency and creative capabilities.
• Global Design Best Practices: Learning from international campaign successes and failures to develop a robust understanding of cross-cultural design principles.
• Mentorship and Skill Advancement: Potential for mentorship from senior designers or creative leads, guiding career progression and skill development within the agency.

📝 Enhancement Note: The role presents challenges related to performance-driven deadlines and cultural adaptation, balanced by strong growth opportunities in specialized design areas, AI integration, and global market expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly outperformed expectations. What was your process, and what made it successful?" (Focus on your strategic approach, target audience understanding, and data-driven iterations.)
• "How do you balance creative innovation with the need to maintain brand consistency, especially across multiple international markets?" (Prepare examples of how you've managed brand guidelines while adapting for local relevance.)
• "Walk us through your process for A/B testing ad creatives. How do you use the results to inform future designs?" (Demonstrate your analytical skills and understanding of iterative design for performance.)

Company & Culture Questions:

• "What interests you about STERRY's focus on crowdfunding and e-commerce growth marketing?" (Research STERRY's website and recent client successes. Connect your passion for design with their mission.)
• "How do you approach receiving constructive criticism on your designs, especially in a fast-paced agency environment?" (Emphasize your collaborative spirit, openness to feedback, and focus on achieving the best outcome.)
• "How do you ensure your designs are effective for diverse global audiences?" (Discuss your understanding of cultural nuances, localization strategies, and any experience you have in this area.)

Portfolio Presentation Strategy:

• Select High-Impact Pieces: Choose 3-5 of your best advertising/marketing design projects. Ensure they represent a range of styles or platforms if possible.
• Structure Your Narrative: For each piece, clearly outline:
  • The Client/Project Goal
  • Your Role and Responsibilities
  • The Target Audience & Platform
  • Your Creative Strategy & Design Process
  • Key Design Elements & Rationale
  • Results/Impact (if available, otherwise discuss intended impact)
• Highlight Performance & Localization: Explicitly point out how your designs were optimized for performance and any international considerations.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage, and how you handled challenges within each project.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and a data-driven approach to advertising design, with specific emphasis on performance metrics and internationalization.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on STERRY's career portal.
• Portfolio Customization: Ensure your portfolio is easily accessible (a direct link is crucial) and specifically highlights your advertising and marketing design work. Tailor the introductory text or featured projects to align with STERRY's focus on growth marketing and e-commerce.
• Resume Optimization: Update your resume to explicitly mention experience with Adobe Creative Suite, AI design tools, A/B testing, and any experience with international market localization. Quantify achievements where possible (e.g., "Designed ad creatives that contributed to a 15% increase in CTR").
• Cover Letter Crafting: Write a concise cover letter that articulates your understanding of STERRY's business, your passion for performance-driven design, and how your skills directly address the requirements of the Ad Graphic Designer role.
• Company Research Deep Dive: Familiarize yourself with STERRY's website, their client success stories, and their overall mission. Understand their approach to growth marketing and how design plays a critical role in their clients' success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.