Web Designer

📍 Job Overview

Job Title: Web Designer

Company: The Hartford

Location: Wayne, PA, United States

Job Type: Full time

Category: Digital Marketing / Web Design Operations

Date Posted: 2026-08-19

Experience Level: Early-Career / 0-2 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the design, development, and ongoing maintenance of digital assets and web pages for Hartford Funds, a key division of The Hartford.

• The Web Designer will be instrumental in translating creative concepts into functional, user-centered digital experiences across websites and digital campaigns.

• A significant aspect of the role involves hands-on front-end coding (HTML, CSS, JavaScript) and utilizing Content Management Systems (CMS) and Digital Asset Management (DAM) platforms.

• The position emphasizes a detail-oriented approach to site maintenance, data-driven page management for product pages, and adherence to brand standards and regulatory compliance.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a hybrid role requiring both design sensibilities and front-end development skills, with a strong emphasis on content management and data integrity, positioning it within a broader "Web Operations" or "Digital Marketing Operations" context within the company's GTM strategy. The mention of AI-assisted development suggests a forward-thinking approach to efficiency.

📈 Primary Responsibilities

• UI/UX Design: Apply UI and UX best practices to create intuitive, user-centered, and accessible digital experiences for Hartford Funds' online platforms.

• Wireframing & Prototyping: Develop wireframes, mockups, and interactive prototypes to effectively communicate design concepts, content hierarchy, and page functionality from initial development through to publishing.

• Graphic Asset Creation: Produce custom graphics, web imagery, and supporting visual assets using Adobe Photoshop and other relevant design tools, ensuring brand consistency.

• Design System & Brand Management: Contribute to the development and maintenance of digital design systems, website style guides, and digital brand elements, ensuring strict adherence to the firm's master brand guideline document across all digital executions.

• CMS & DAM Publishing: Manage and publish web content and digital assets within Content Management Systems (CMS) and Digital Asset Management (DAM) platforms, utilizing custom components and page templates while accurately managing metadata.

• Live Site Maintenance: Perform regular maintenance on live website pages and templates, including content updates, link checks, page refreshes, bug fixes, component updates, and routine Quality Assurance (QA) to ensure accuracy, functionality, and compliance.

• Data-Driven Product Page Management: Build, update, and maintain complex product pages that rely on structured data, ensuring accuracy and timeliness of fund information, performance data, disclosures, related links, and page modules.

• Front-End Development (HTML/CSS): Hand-code clean, standards-compliant HTML and CSS to construct, update, and maintain web pages, campaign elements, and reusable page components.

• Front-End Development (JavaScript): Implement front-end web functionality by creating or modifying existing JavaScript code to support project needs and enhance page behavior and user interaction.

• Redesign & Rebrand Support: Assist in website redesign projects and brand refreshes, which may involve rebuilding, updating, testing, and maintaining rebranded page templates and elements.

• Cross-Functional Collaboration: Partner closely with the Senior Web Designer, marketing strategists, content writers, product stakeholders, IT teams, and compliance professionals to manage projects from conceptualization through launch and ongoing updates.

• Project & Task Management: Effectively manage multiple projects and tasks simultaneously, delivering accurate work on time amidst shifting priorities, while maintaining a high level of attention to detail and self-QA for all deliverables.

• AI-Assisted Development: Leverage AI tools to enhance efficiency in coding, prototyping, troubleshooting, and problem-solving within the front-end development workflow.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical development, and operational management of digital content, crucial for a GTM strategy that relies on accurate and compelling online product information and consistent brand presentation. The emphasis on data-driven product pages and compliance is a key operational aspect.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Web Design, Graphic Design, Interactive/Digital Media, or a closely related field.

• Equivalent practical experience will be considered in lieu of a formal degree. Experience:

• 0-2 years of experience in web design, front-end development, or a related digital marketing role.

• Demonstrable experience in managing and updating content within a Content Management System (CMS).

• Exposure to digital asset management (DAM) systems is beneficial. Required Skills:

• HTML: Demonstrable proficiency in hand-coding clean, semantic, and standards-compliant HTML.

• CSS: Strong ability to hand-code CSS for styling, layout, and responsive design implementations.

• JavaScript: Ability to confidently read, modify, and adapt existing JavaScript code for front-end functionality.

• Graphic Design: Proficient graphic design skills using Adobe Photoshop; familiarity with the broader Adobe Creative Suite is expected.

• UI/UX Principles: Solid understanding of User Interface (UI) and User Experience (UX) principles, best practices, and their application in digital design.

• Responsive Design: Knowledge and application of responsive design techniques to ensure optimal viewing across various devices.

• Web Accessibility: Understanding of web accessibility standards (e.g., WCAG) and their implementation in design and code.

• Wireframing & Prototyping Tools: Experience creating wireframes, mockups, and interactive prototypes (e.g., using Adobe XD, Figma, Sketch, or similar).

• CMS/DAM Experience: Hands-on experience with content management systems (CMS) and digital asset management (DAM) platforms for content publishing and metadata management.

• AI-Assisted Development Tools: Familiarity with leveraging AI tools to assist in coding, debugging, and problem-solving.

• Quality Assurance (QA): Strong attention to detail for rigorous QA of live pages, data validation, and link checking.

• Project Management: Ability to manage multiple projects and deadlines in a fast-paced environment.

• Communication & Collaboration: Excellent verbal and written communication skills, with a collaborative approach to working with cross-functional teams.

Preferred Skills:

• Adobe Experience Manager (AEM): Hands-on experience with Adobe Experience Manager (AEM) is a significant advantage.

• Adobe Creative Cloud: Proficiency across the full Adobe Creative Cloud suite.

• Video Production: Basic experience in video production, including filming and/or editing, is a plus.

• Financial Services Industry: Experience within a corporate or financial services environment, with an understanding of brand governance and regulatory compliance processes.

• Additional Front-End Technologies: Familiarity with other front-end libraries or frameworks.

📝 Enhancement Note: The requirements emphasize a foundational understanding of front-end development and design principles, suitable for an early-career professional. The inclusion of AI-assisted development points to a modern approach to the role. The preferred skills highlight areas for growth and specialization within The Hartford's digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Showcase: A curated selection of UI/UX design projects, wireframes, and mockups demonstrating user-centered design thinking and problem-solving.

• Front-End Development Samples: Examples of hand-coded HTML and CSS, showcasing clean code structure, responsiveness, and adherence to web standards. Include snippets or live links where possible.

• Interactive Prototypes: Demonstrations of interactive prototypes built using relevant tools, illustrating user flows and interactive elements.

• Content Management Work: Evidence of experience publishing and managing content within a CMS, highlighting proficiency in content structure, metadata, and page assembly.

• Data-Driven Page Examples: If possible, showcase examples of managing or building pages that display structured data, such as product pages or data-rich content sections.

Process Documentation:

• Workflow Design: Examples or descriptions of how you approach designing a new web page or feature, from concept to implementation, emphasizing user flow and content hierarchy.

• Maintenance & QA Processes: Outline your typical process for maintaining live web content, including steps for QA, bug fixing, and ensuring accuracy and compliance.

• System Integration Understanding: Briefly describe your understanding of how CMS and DAM systems work together or how content is managed across different digital platforms.

• AI Tool Integration: Be prepared to discuss how you've used AI tools in your design or development process to improve efficiency or solve problems.

📝 Enhancement Note: A strong portfolio is crucial for this role, demonstrating a blend of design creativity and technical execution. Candidates should highlight projects that showcase their ability to manage content, adhere to brand guidelines, and understand user experience, particularly for data-intensive product pages.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 annually.

• This range is based on The Hartford's analysis of similar positions in the external market.

• Actual base pay may vary based on factors such as performance, demonstrated competencies, and specific experience level. Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Retirement Savings Plan: 401(k) plan with company match.

• Paid Time Off: Generous vacation, sick leave, and holiday pay.

• Life and Disability Insurance: Company-provided life insurance and short-term/long-term disability coverage.

• Professional Development: Opportunities for training, certifications, and continuing education.

• Employee Assistance Program: Resources for personal and professional well-being.

• Potential for Bonuses: Eligibility for short-term or annual bonuses, and on-the-spot recognition programs.

Working Hours:

• Standard full-time workweek, likely around 40 hours per week.

• The hybrid work arrangement suggests a balance between in-office collaboration and remote work flexibility.

📝 Enhancement Note: The provided salary range is competitive for an early-career Web Designer role in the US market, particularly within the financial services sector. The benefits package is typical for a large, established corporation like The Hartford, offering a solid foundation for employees. The hybrid model offers flexibility, which is increasingly valued by professionals in creative and technical fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance and Investment Management). The Hartford is a well-established leader in the insurance industry, with a significant presence in investment management through Hartford Funds. This industry context means a strong emphasis on regulatory compliance, data security, and long-term customer relationships.

Company Size: The Hartford is a large, publicly traded corporation with thousands of employees globally. This size indicates a structured environment with established processes, ample resources, and diverse career pathways.

Founded: The Hartford was founded in 1810, giving it a long history and a deep-rooted reputation. This longevity suggests stability, a commitment to enduring values, and a mature approach to business operations.

Team Structure:

• Marketing Design Team: This role sits within the Marketing Design team at Hartford Funds, specifically partnering with a Senior Web Designer.

• Reporting Structure: The Web Designer will likely report to the Senior Web Designer or a Marketing Design Manager, with oversight from broader marketing leadership.

• Cross-functional Collaboration: Expect close collaboration with marketing strategists, content writers, product managers, IT personnel, and compliance officers, reflecting the integrated nature of digital marketing and product management.

Methodology:

• Data-Driven Decisions: Emphasis on using data analytics to inform design and content decisions, particularly for product pages.

• Agile/Iterative Development: Likely use of agile or iterative methodologies for website updates and campaign launches, allowing for flexibility and continuous improvement.

• Brand & Compliance Focus: Rigorous adherence to brand guidelines and regulatory compliance in all digital outputs is a core operational methodology.

• Modern Tool Adoption: Openness to incorporating modern web tools and technologies, including AI-assisted development, to enhance efficiency and innovation.

Company Website: https://www.thehartford.com/

📝 Enhancement Note: The company's long history and presence in financial services suggest a culture that values stability, trust, and meticulousness. The Marketing Design team likely operates with a blend of creative innovation and strict operational adherence, particularly concerning compliance and brand integrity.

📈 Career & Growth Analysis

Operations Career Level: This position is categorized as an early-career or junior role (0-2 years of experience). It's an excellent entry point for individuals looking to build a career in digital design and web operations within a large financial institution.

Reporting Structure: The Web Designer will report to a Senior Web Designer or a Marketing Design Manager within the Hartford Funds division. This structure allows for direct mentorship and guidance from experienced professionals.

Operations Impact: The Web Designer's work directly impacts the company's digital presence, customer engagement, and the clarity of product information. By ensuring accurate, accessible, and well-designed web pages, they contribute to lead generation, customer satisfaction, and the overall effectiveness of The Hartford's marketing and sales efforts. Accurate product page management is critical for customer trust and regulatory adherence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as UI/UX design, front-end development (e.g., learning more advanced JavaScript, frameworks), CMS/DAM administration, or AI-assisted design tools.

• Career Progression: Potential to advance to a Web Designer II, Senior Web Designer, UI/UX Lead, or even into management roles within the Marketing Design or broader Digital Marketing teams.

• Cross-Departmental Exposure: Exposure to various facets of marketing, product development, IT, and compliance can open doors to other roles within The Hartford.

• Learning & Development Programs: Access to The Hartford's learning resources, workshops, and potentially external training or certifications to enhance technical and design skills.

📝 Enhancement Note: This role offers a solid foundation for a career in digital operations and design. The growth trajectory is clear, with opportunities to specialize and advance within a stable, large organization. The emphasis on data and compliance within the financial sector provides valuable, specialized experience.

🌐 Work Environment

Office Type: The role is designated as Hybrid, indicating a mix of on-site work at The Hartford's Wayne, PA location and remote work. This structure aims to balance collaborative team interactions with individual focus time.

Office Location(s): Wayne, PA - specifically at 690 Lee Rd. This location likely offers modern office facilities designed to support collaborative work and individual productivity.

Workspace Context:

• Collaborative Spaces: The office environment is expected to feature collaborative spaces, meeting rooms, and potentially open-plan areas conducive to team discussions and brainstorming sessions.

• Tools & Technology: Access to standard office technology, high-speed internet, and the necessary software (Adobe Creative Suite, CMS/DAM platforms, potentially AI tools) to perform job duties effectively.

• Team Interaction: Opportunities for in-person interaction with the Senior Web Designer, marketing team members, and other stakeholders, fostering a sense of team cohesion and facilitating knowledge sharing.

Work Schedule:

• The standard work schedule is likely Monday through Friday, aligning with typical business hours.

• The hybrid model provides flexibility, allowing employees to structure their workweek between home and the office, which can be beneficial for deep work and managing personal needs.

📝 Enhancement Note: The hybrid work environment at a company like The Hartford typically offers a structured yet flexible approach, balancing the benefits of in-person collaboration with the autonomy of remote work. This setup is well-suited for roles that require both creative input and focused technical execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Technical/Design Interview: A more in-depth interview with the hiring manager (Senior Web Designer or Marketing Design Manager) and potentially other team members. This stage will focus on design skills, technical proficiency (HTML, CSS, JS), and understanding of UI/UX principles.

• Portfolio Review: A dedicated session where candidates present their portfolio, discussing specific projects, their design process, technical implementation, and problem-solving approaches. This is a critical part of the evaluation.

• Skills Assessment/Case Study: Candidates may be given a small design or coding challenge, or asked to walk through how they would approach a specific web design or content management task relevant to the role.

• Final Interview: Potentially a conversation with a higher-level marketing leader to discuss strategic alignment, team fit, and career aspirations.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase the required skills (design, coding, CMS/DAM experience, data management).

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the technical challenges you overcame, your specific contributions, and the outcome or impact.

• Highlight Technical Skills: Be prepared to discuss your HTML, CSS, and JavaScript implementation details. If possible, provide links to live sites or code repositories.

• Showcase Process: Include wireframes, mockups, and prototypes to demonstrate your design thinking.

• Demonstrate Operations Acumen: If you have examples of managing content, adhering to strict brand guidelines, or dealing with data accuracy, highlight these.

• Prepare for AI Discussion: Be ready to discuss your experience with AI tools in design or development.

Challenge Preparation:

• Review Fundamentals: Refresh your knowledge of HTML, CSS (including Flexbox/Grid, responsive design), and basic JavaScript DOM manipulation.

• CMS/DAM Concepts: Understand the core functions of CMS and DAM systems and how content is structured and managed.

• Problem-Solving: Practice breaking down design or development problems into smaller, manageable steps.

• Brand Consistency: Be mindful of brand guidelines and compliance requirements in any task.

• Time Management: If given a timed challenge, practice working efficiently and prioritizing tasks.

📝 Enhancement Note: The interview process will heavily rely on assessing practical skills through a portfolio review and potentially a hands-on challenge. Candidates should be prepared to demonstrate not just creative talent but also technical competence and a systematic approach to web content operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Primarily Adobe Photoshop for graphic design. Familiarity with Adobe XD or similar prototyping tools is essential.

• Content Management System (CMS): Experience with a CMS platform is required. Adobe Experience Manager (AEM) is a strong plus.

• Digital Asset Management (DAM) System: Experience managing digital assets within a DAM is beneficial.

• AI-Assisted Development Tools: Proficiency or familiarity with AI tools that aid in coding, design, or troubleshooting.

Analytics & Reporting:

• Web Analytics: Basic understanding of web analytics tools (e.g., Google Analytics) to understand user behavior and content performance.

• Reporting Dashboards: Familiarity with how data is presented in dashboards to inform design decisions.

CRM & Automation:

• CRM Systems: While not a primary focus, understanding how websites integrate with CRM systems for lead capture is helpful.

• Email Marketing Platforms: Awareness of how web content might be used in email campaigns.

📝 Enhancement Note: Proficiency in Adobe Photoshop and at least one CMS is critical. Experience with Adobe AEM is a significant advantage given The Hartford's likely tech stack. Familiarity with AI tools is becoming increasingly important for efficiency in development roles.

👥 Team Culture & Values

Operations Values:

• Accuracy & Detail: A strong emphasis on precision, meticulousness, and attention to detail in all aspects of design, development, and content management, especially critical in financial services.

• Collaboration & Teamwork: A culture that values working together across departments, sharing knowledge, and supporting team members to achieve common goals.

• Customer-Centricity: Designing and developing with the end-user in mind, ensuring intuitive experiences and accessible information for customers.

• Efficiency & Innovation: Striving for streamlined processes and leveraging new technologies, such as AI, to improve productivity and outcomes.

• Compliance & Integrity: Upholding the highest standards of regulatory compliance and ethical conduct in all digital communications and operations.

Collaboration Style:

• Cross-Functional Integration: Expect a collaborative environment where designers work closely with marketing strategists, content creators, product experts, IT, and compliance teams to ensure all project requirements are met.

• Feedback Loops: An open culture for providing and receiving constructive feedback on designs, code, and content to foster continuous improvement.

• Knowledge Sharing: Encouragement of sharing best practices, new techniques, and insights within the design and marketing teams to elevate collective skills.

📝 Enhancement Note: The culture at The Hartford, particularly within a regulated industry like financial services, likely emphasizes professionalism, diligence, and a commitment to quality. The design team will balance creative expression with the operational rigor required for brand consistency and compliance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Effectively translating creative visions into functional web pages while adhering to strict brand guidelines, regulatory requirements, and technical limitations.

• Data Accuracy Management: Ensuring the accuracy and timeliness of complex product data on live web pages, which requires meticulous attention to detail and robust QA processes.

• Keeping Pace with Technology: Staying current with evolving web design trends, front-end technologies, and AI tools while managing day-to-day responsibilities.

• Cross-Departmental Alignment: Navigating diverse stakeholder needs and priorities from marketing, product, IT, and compliance to deliver cohesive digital solutions.

Learning & Development Opportunities:

• Advanced Front-End Skills: Opportunities to learn more advanced JavaScript, explore front-end frameworks, or delve deeper into responsive design techniques.

• CMS/AEM Expertise: Developing specialized skills in Adobe Experience Manager (AEM) or other enterprise-level CMS platforms.

• UI/UX Specialization: Pursuing further training or certifications in UI/UX design principles and user research methodologies.

• Digital Marketing Strategy: Gaining a broader understanding of digital marketing strategies and how web design contributes to broader GTM objectives.

• AI in Design/Development: Exploring and mastering the application of AI tools for enhanced workflow efficiency and creative output.

📝 Enhancement Note: This role presents a fantastic opportunity for early-career professionals to gain experience in a structured, compliance-driven environment. The challenges are typical for digital roles in large corporations, and the growth opportunities are substantial for those eager to learn and develop within the digital marketing and web operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new web page, from initial concept to final implementation." (Focus on user-centered design, wireframing, and collaboration.)

• "How do you ensure consistency in branding and user experience across different digital platforms?" (Highlight understanding of design systems, style guides, and brand governance.)

• "Walk me through a project where you had to manage complex data or ensure high accuracy on a live web page. What was your approach?" (Emphasize QA, validation, and data-driven page management.)

• "How do you approach incorporating new technologies, like AI-assisted development tools, into your workflow?" (Show enthusiasm for innovation and efficiency.) Company & Culture Questions:

• "What interests you about working for The Hartford, specifically within the Hartford Funds division?" (Research their mission, values, and recent news.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to feedback and a collaborative spirit.)

• "Describe a time you had to work with a difficult stakeholder or navigate conflicting priorities. How did you resolve it?" (Highlight problem-solving and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your solution (design and technical), and the results.

• Show, Don't Just Tell: Use visuals effectively. Walk through wireframes, mockups, and live examples.

• Quantify Impact: If possible, use metrics to demonstrate the success of your work (e.g., improved user engagement, reduced error rates).

• Technical Depth: Be ready to discuss the specific HTML, CSS, and JavaScript you used and why.

• Operations Focus: Highlight any aspects of your projects that demonstrate strong content management, data handling, or adherence to compliance.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills, technical development capabilities, and a practical, operations-oriented approach to web content management. Be ready to discuss your portfolio in detail and articulate how you would contribute to The Hartford's digital marketing efforts.

📌 Application Steps

To apply for this Web Designer position at The Hartford:

• Submit Your Application: Apply directly through the provided link on The Hartford's careers portal.

• Tailor Your Resume: Ensure your resume highlights your experience with HTML, CSS, JavaScript, Adobe Photoshop, UI/UX principles, CMS/DAM platforms, and any relevant design or development projects. Use keywords from the job description.

• Curate Your Portfolio: Prepare a digital portfolio (e.g., a personal website, PDF, or online presentation) that showcases your best work, focusing on projects demonstrating the required skills and responsibilities.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear explanations of your process, technical implementation, and problem-solving approaches. Be ready to discuss your experience with AI tools.

• Research The Hartford: Familiarize yourself with The Hartford's brand, mission, values, and the services offered by Hartford Funds. Understand their commitment to compliance and customer service.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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