Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Afresh

Location: Remote (United States)

Job Type: Full-Time

Category: Marketing / Brand Design

Date Posted: September 09, 2026

Experience Level: 7+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end visual brand execution for Afresh across diverse marketing channels including web, video, sales enablement materials, and event collateral.

• Serve as the dedicated, in-house owner of Afresh's visual identity, ensuring consistency and quality across all touchpoints.

• Translate marketing strategies and messaging into compelling visual narratives, collaborating closely with content strategists and leadership.

• Develop and maintain a scalable design system and templates to empower the wider team with on-brand assets.

📝 Enhancement Note: This role is positioned as the sole Brand Designer within the marketing team, indicating a high degree of ownership and autonomy. The emphasis on "owning execution" and "carrying context across projects" suggests a strategic, hands-on role rather than a purely execution-focused one. The requirement for experience with AI-assisted design tools highlights Afresh's commitment to leveraging cutting-edge technology in its creative processes.

📈 Primary Responsibilities

• Execute Afresh's visual brand identity across web design, video and case studies, sales enablement collateral (decks, one-pagers), campaign creative, and event/booth design.

• Partner with marketing leadership and content strategists to translate high-level strategy and messaging into polished, impactful visual work.

• Drive the complete design lifecycle for significant initiatives, such as website updates, product launches, marketing campaigns, and video productions, from initial concept to final production-ready files.

• Establish and maintain a robust, scalable design system and a suite of templates for assets like decks, one-pagers, social media graphics, and event visuals, ensuring brand consistency across the organization.

• Guide the company's use of AI-assisted design and creative tools, ensuring that AI-generated outputs align with Afresh's distinct visual brand and do not appear generic.

• Manage and deliver time-sensitive creative requests (within 24-48 hours) for sales, events, and leadership teams, maintaining high quality and brand integrity.

• Proactively contribute original concepts and a strong creative point of view, actively shaping creative briefs rather than solely executing pre-defined requirements.

• Independently manage multiple concurrent projects and adapt to shifting priorities with minimal direct supervision.

• Plan and coordinate logistical aspects for events, including booth design, physical materials, and scheduling.

📝 Enhancement Note: The responsibilities clearly outline a dual focus on strategic brand guardianship and hands-on design execution. The requirement to "plan and coordinate logistics for events" suggests a broader scope than typical brand design roles, potentially involving project management or event marketing support aspects.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and brand strategy is essential.

Experience: 7+ years of dedicated brand or graphic design experience, ideally with a blend of agency and in-house roles, demonstrating a proven track record of owning and evolving a brand end-to-end.

Required Skills:

• Proven expertise in brand design and graphic design principles, with a comprehensive understanding of visual communication strategies.

• A strong portfolio showcasing diverse work across web design, video/motion graphics, case studies, presentation decks, sales collateral, and event materials.

• Demonstrated experience in building, scaling, and maintaining brand or design systems to ensure consistency within a fast-paced, growing organization.

• Proficiency with AI design and creative tools (e.g., Midjourney, generative design features in Figma or Adobe), with a clear point of view on leveraging them to produce unique, non-generic outputs.

• Exceptional communication and interpersonal skills, enabling effective collaboration with cross-functional teams and stakeholders.

• Excellent time management and project management capabilities, with the ability to balance urgent, short-turnaround requests alongside longer-term strategic projects.

• Advanced proficiency in design software, specifically Figma and Framer.

• Familiarity with Google Workspace (Docs, Slides, etc.) for collaboration and content integration. Preferred Skills:

• Experience in B2B tech or SaaS marketing environments.

• Video editing skills and experience.

• Experience with web design tools beyond Figma, such as Framer for interactive prototyping.

📝 Enhancement Note: The experience requirement of "7+ years" and the emphasis on owning a brand "end-to-end" indicate a senior-level position. The specific mention of AI design tools is a key differentiator, suggesting that candidates will be expected to integrate these technologies into their workflow from day one.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is critical, demonstrating end-to-end ownership of visual brand execution across multiple formats.

• Showcase examples of web design projects, highlighting user interface (UI) and user experience (UX) considerations.

• Include case studies of video production or motion graphics, detailing the creative process and final output.

• Present a range of sales enablement materials, such as decks and one-pagers, demonstrating clarity, conciseness, and brand alignment.

• Feature examples of event or collateral design, illustrating creativity and brand application in physical or event contexts.

• Provide evidence of experience building and scaling design systems or brand guidelines, with examples of templates and their application. Process Documentation:

• Clearly articulate the process for translating strategy and messaging into visual concepts.

• Detail your approach to managing projects from ideation through to final production-ready files, including any workflow optimization strategies.

• Explain your methodology for integrating AI design tools into the creative process while maintaining brand integrity.

• Demonstrate how you establish and maintain brand consistency across a growing organization through design systems and templates.

📝 Enhancement Note: Given the senior nature of this role and the emphasis on owning the brand, the portfolio should not just showcase finished work but also the candidate's strategic thinking, process, and ability to scale design efforts. The integration of AI tools needs to be a demonstrable part of their process.

💵 Compensation & Benefits

Salary Range: $110,500 – $149,500 annually. This range is based on the provided information for a Brand Designer role with 7+ years of experience in a remote US-based setting, considering industry benchmarks for senior creative positions.

Benefits:

• Comprehensive Health & Wellness: Medical, dental, and vision coverage for employees and their families, with Afresh covering the majority of premiums.

• Mental Health Support: Dedicated mental health support and counseling services.

• Financial Future: Competitive base salary, meaningful early-stage equity (for U.S. employees), and a 401(k) program with a generous company match.

• Flexible Workspace: Home office stipend and "Coworking Wallets" for flexible workspace access, supporting remote work.

• Professional Growth: Annual professional development budget for acquiring new skills and career advancement.

• Holistic Monthly Stipends: "Betterment" (wellness/lifestyle) and telecommunications stipends to support overall well-being and connectivity.

• Work-Life Balance: Flexible paid time off (PTO) for employees to recharge.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility to manage urgent requests alongside long-term projects.

📝 Enhancement Note: The salary range provided aligns with senior-level Brand Designer positions in the US tech sector, particularly for remote roles. The extensive benefits package, including equity, professional development budgets, and generous stipends, indicates a strong commitment to employee well-being and growth, common in competitive early-stage tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Platform for Grocery. Afresh operates at the intersection of Artificial Intelligence, Enterprise Software, and the Grocery industry, focusing on sustainability through food waste reduction.

Company Size: Afresh has experienced significant growth, with over 10% of the U.S. grocery market now using its solutions. While a specific employee count isn't provided, the company's rapid expansion and enterprise-grade solutions suggest a mid-to-large-sized, rapidly scaling organization.

Founded: 2017. Afresh was founded with a mission to tackle food waste using AI, evolving into a core AI platform for grocers.

Team Structure:

• The Brand Designer will be embedded within the Marketing team, reporting to marketing leadership.

• This role is a dedicated, in-house position, suggesting a need for internal expertise and ownership.

• Collaboration will be key, with close partnerships expected with marketing leadership and content strategists.

• The company emphasizes cross-functional collaboration, as evidenced by the need to support sales, events, and leadership with design assets. Methodology:

• Afresh leverages proprietary AI for high-volatility environments, driving smarter decisions across the grocery enterprise.

• The company is data-driven, using AI to orchestrate billions of decisions and prevent significant amounts of food waste.

• The culture values proactivity, kindness, candor, and humility, aiming for significant social and environmental impact.

Company Website: [Afresh Website URL - Placeholder, as not provided]

📝 Enhancement Note: Afresh's mission to reduce food waste through AI is a strong differentiator and likely influences company culture and employee motivation. The company's rapid growth and investment in AI suggest a forward-thinking, innovative environment.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned as a senior individual contributor, likely equivalent to a Senior Brand Designer or Art Director in terms of responsibility and expected impact. The role requires significant autonomy, strategic input, and end-to-end ownership of the visual brand.

Reporting Structure: The Brand Designer will report to Marketing Leadership, working closely with Content Strategists. This structure allows for strategic alignment while maintaining creative control.

Operations Impact: The Brand Designer's work directly impacts Afresh's market perception, sales effectiveness, and brand recognition. By ensuring a consistent and compelling visual identity, they contribute to lead generation, customer acquisition, and overall brand equity. The role's focus on AI-assisted design also positions them as an innovator within the marketing function.

Growth Opportunities:

• Leadership in Brand Strategy: Opportunity to evolve into a Brand Lead or Art Director role, potentially managing a small team or external agencies as the company scales.

• Specialization in AI Creative: Deepen expertise in leveraging AI for creative production, becoming a go-to specialist in this emerging field within the company.

• Cross-Functional Influence: Expand influence by working on high-impact projects across product marketing, sales enablement, and corporate communications.

• Mentorship: With 7+ years of experience, there's potential to mentor junior designers or provide creative guidance to other teams.

📝 Enhancement Note: The description emphasizes "owning" the brand and "carrying context," suggesting a path towards greater strategic influence and potentially leadership within the design function as Afresh continues its rapid growth.

🌐 Work Environment

Office Type: Fully Remote. Afresh supports a remote-first or remote-flexible work environment, providing stipends for home office setups and flexible workspace access.

Office Location(s): While the role is remote, employees must reside in specific US states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI.

Workspace Context:

• Employees are empowered to create their ideal remote workspace with provided stipends.

• Access to coworking spaces through "Coworking Wallets" offers flexibility for those who prefer or need an alternative to working from home.

• The remote setup necessitates strong digital collaboration tools and communication practices.

• The company culture emphasizes independence and self-management within a supportive framework.

Work Schedule: While specific hours aren't detailed, the role is full-time (estimated 40 hours/week). The need to manage urgent 24-48 hour turnarounds alongside long-term projects implies a need for flexibility and efficient time management within the standard work week.

📝 Enhancement Note: The detailed list of eligible remote states indicates a structured approach to remote work, likely for compliance and operational reasons. The provision of stipends and coworking access highlights Afresh's commitment to enabling productive remote work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, discussing specific projects, your process, design decisions, and impact. Be prepared to articulate your experience with brand systems, AI tools, and cross-functional collaboration.

• Skills Assessment/Creative Challenge: Potentially a design exercise or case study related to Afresh's brand or a marketing challenge, evaluating your problem-solving skills, creative approach, and ability to deliver under pressure.

• Team/Leadership Interviews: Meetings with marketing leadership and potentially other team members to assess cultural fit, communication style, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase end-to-end brand ownership, design system development, and AI tool integration.

• Tell a Story: For each project, clearly articulate the problem, your process, the solutions you developed, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Highlight AI Integration: Specifically showcase how you've used AI tools like Midjourney or generative features in design software. Explain your rationale and how you ensure brand consistency and avoid generic output.

• Demonstrate System Thinking: Include examples of design systems, templates, or brand guidelines you've created or maintained, explaining their scalability and effectiveness.

• Prepare for Questions: Anticipate questions about your collaboration style, how you handle urgent requests, your point of view on AI in design, and your experience with B2B tech/SaaS.

Challenge Preparation:

• Understand Afresh's Brand: Research Afresh's current visual identity, messaging, and target audience. Familiarize yourself with their website, marketing materials, and company mission.

• Think Strategically: If given a creative brief, consider the strategic objectives behind the design. How can visuals drive business goals like lead generation or brand awareness?

• Practice AI Integration: Be ready to discuss how you would approach a design challenge using AI tools, focusing on efficiency and unique creative output.

• Time Management: Practice working within timed constraints, simulating a potential design challenge scenario.

📝 Enhancement Note: The emphasis on a portfolio deep dive and a potential creative challenge suggests that Afresh values practical demonstration of skills and strategic thinking over theoretical knowledge alone. Candidates should be prepared to actively discuss their work and process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Framer: Likely used for advanced prototyping, interactive design, and potentially web implementation.

• Adobe Creative Suite (implied): While not explicitly listed, standard graphic design roles often require proficiency in Photoshop, Illustrator, and After Effects.

• AI Design Tools: Midjourney, generative design features within Figma or Adobe tools are critical. Candidates must demonstrate familiarity and a strategic approach to using these.

Analytics & Reporting:

• While not directly listed for this role, understanding how design impacts web analytics (e.g., conversion rates, bounce rates) is beneficial. Proficiency with tools like Google Analytics or similar platforms would be a plus. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms might be useful for understanding how sales enablement materials are utilized, though direct hands-on experience is not explicitly required.

📝 Enhancement Note: The explicit mention of Figma, Framer, and AI design tools points to a modern, technologically advanced design stack. Candidates should be prepared to discuss their proficiency and how they leverage these tools for efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Proactivity: Taking initiative to identify design needs and opportunities, shaping creative briefs, and driving projects forward independently.

• Kindness: Fostering positive and collaborative relationships with marketing leadership, content strategists, and cross-functional teams.

• Candor: Providing honest, constructive feedback and sharing a clear point of view on creative direction and strategy.

• Humility: Being open to feedback, learning from others, and approaching challenges with a willingness to adapt and grow.

• Innovation: Embracing new technologies like AI in design and pushing creative boundaries to deliver unique, impactful visuals.

• Efficiency: Balancing urgent requests with long-term projects and maintaining a scalable design system to support organizational growth.

Collaboration Style:

• Partnership-Oriented: Working closely with marketing leadership and content strategists, acting as a visual execution partner who brings strategic creative input.

• Cross-Functional: Supporting various departments (sales, events, leadership) by understanding their needs and delivering tailored visual solutions.

• Autonomous: Expected to manage projects and priorities independently with minimal day-to-day oversight.

• Feedback-Driven: Open to receiving and providing feedback to ensure continuous improvement and brand consistency.

📝 Enhancement Note: Afresh's core values (proactivity, kindness, candor, humility) are clearly outlined and should be reflected in a candidate's approach to collaboration and problem-solving. The emphasis on AI tools suggests a culture that embraces technological advancement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Urgency and Strategy: Effectively managing time-sensitive requests (24-48 hour turnarounds) while dedicating sufficient focus to long-term strategic brand development and design system maintenance.

• Integrating AI Authentically: Ensuring AI-generated creative output is distinctive and aligned with Afresh's brand, avoiding generic or obviously AI-generated aesthetics.

• Scaling Design Systems: Developing and maintaining a robust design system that can effectively support a rapidly growing company and diverse marketing needs.

• Remote Collaboration: Maintaining strong communication, collaboration, and creative alignment within a fully remote team environment.

• Shaping Creative Briefs: Moving beyond execution to actively influence and shape creative direction based on strategic insights and a strong design point of view.

Learning & Development Opportunities:

• AI Creative Specialization: Deepen expertise in cutting-edge AI design tools and methodologies, becoming a leader in this domain within the company.

• Brand Strategy Evolution: Gain exposure to high-level marketing strategy and contribute significantly to the evolution of Afresh's visual identity as the company scales.

• Cross-Disciplinary Exposure: Work across various marketing functions, gaining a holistic understanding of B2B tech marketing campaigns, sales enablement, and event design.

• Professional Development Budget: Utilize the annual budget for courses, workshops, conferences, or certifications in areas such as advanced design software, AI creative tools, or brand strategy.

📝 Enhancement Note: The challenges highlight the need for a highly organized, adaptable, and strategically minded designer. The growth opportunities are tied to Afresh's rapid expansion and focus on innovation, particularly in AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex marketing strategy or message into a compelling visual concept. Can you walk us through an example from your portfolio?" (Focus on your strategic approach and ability to distill complex ideas.)

• "How do you ensure brand consistency across a wide range of deliverables, especially when working remotely or with a growing team? What role does a design system play in this?" (Highlight your experience with design systems and scalability.)

• "What is your point of view on using AI tools like Midjourney in brand design? How do you ensure the output is unique and aligned with a specific brand identity, rather than generic?" (Be ready to demonstrate your practical experience and strategic thinking with AI.) Company & Culture Questions:

• "Based on what you know about Afresh and our mission, how would you approach designing a campaign creative or sales deck to resonate with our target audience?" (Showcase your understanding of B2B tech/SaaS and Afresh's industry.)

• "How do you collaborate with content strategists or marketing leadership to achieve shared goals? Describe a time you had to influence creative direction." (Emphasize your partnership and communication skills.)

• "Afresh values proactivity, kindness, candor, and humility. How do these values align with your own work style and approach to design challenges?" (Connect your personal values to the company's stated culture.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically. Start with an overview of your experience, then dive into 3-4 key projects, dedicating significant time to each.

• Tell the "Why": For each project, clearly explain the business objective, your role, the creative process, the specific design choices you made (especially regarding AI tools and brand consistency), and the resulting impact or outcomes.

• Showcase AI Integration: Have specific examples ready that demonstrate your use of AI tools. Discuss the benefits, challenges, and your approach to refinement.

• Highlight Design Systems: If you've built or maintained design systems, present examples of templates and explain how they ensure scalability and brand integrity.

• Be Concise and Engaging: Practice your presentation to ensure it flows well, stays within time limits, and is engaging for the interviewers. Be prepared for questions and discussions.

📝 Enhancement Note: Interviewers will likely probe your experience with AI tools, your ability to own the brand end-to-end, and your capacity for strategic thinking beyond just execution. Be prepared to articulate your process and impact with clear examples.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Highlight your 7+ years of brand and graphic design experience, emphasizing end-to-end brand ownership, design system development, and proficiency with Figma, Framer, and AI design tools. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your capabilities in web design, video/motion, sales enablement, and event collateral. Ensure clear case studies detailing your process, strategic thinking, and the impact of your work, with specific examples of AI tool integration.

• Prepare Your Narrative: Practice articulating your experience and approach to design challenges, particularly regarding brand consistency, AI integration, and managing multiple priorities. Be ready to discuss your portfolio in detail.

• Research Afresh: Thoroughly understand Afresh's mission, industry, target audience, and current visual brand. This will enable you to tailor your application and better answer company-specific questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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