Web & Brand Designer - Kyiv Design Hub

📍 Job Overview

Job Title: Web & Brand Designer - Kyiv Design Hub

Company: Wix

Location: Kyiv, Ukraine

Job Type: Full-time

Category: Design (Web & Brand)

Date Posted: 2026-08-19

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end design projects, from initial concept through to final execution, impacting millions of users daily.

• Design and build high-quality websites, pushing the boundaries of interactions, layout, and current design trends while adhering to user needs and product guidelines.

• Develop and implement cohesive and compelling branding concepts and visual languages that are both fresh and intentional.

• Create sophisticated design assets, including typography, imagery, motion graphics, and illustrations, with meticulous attention to detail and purpose.

• Conduct thorough visual and web research to maintain a leading edge on design trends and establish new standards across Wix's product suite.

📝 Enhancement Note: The role emphasizes a blend of creative design execution and strategic brand development, with a strong focus on user experience and technical excellence in a high-traffic digital environment. The integration of AI tools is highlighted as a key differentiator for candidates.

📈 Primary Responsibilities

• Spearhead the entire design lifecycle for web and brand initiatives, from ideation and concept development to final delivery and launch.

• Craft visually engaging and user-friendly web experiences, ensuring high standards in interaction design, layout, and aesthetic appeal, all while aligning with user-centric principles and established product guidelines.

• Formulate and execute robust branding strategies, developing cohesive visual identities and compelling brand narratives that resonate with target audiences.

• Produce a comprehensive suite of design assets, including sophisticated typography systems, compelling imagery, dynamic motion graphics, and detailed illustrations, ensuring every element serves a specific purpose and contributes to the overall design integrity.

• Perform in-depth research into visual design trends, web technologies, and user behavior to anticipate future design needs and set new benchmarks for product design quality.

• Actively collaborate with cross-functional teams, including Product Managers, Content Strategists, and Quality Assurance Engineers, to ensure all design outputs are not only aesthetically superior but also technically sound, performant, accessible, and fully responsive across devices.

• Champion design quality by actively participating in design reviews, providing constructive feedback to peers, and incorporating feedback received to continuously elevate the team's collective output and individual skills.

📝 Enhancement Note: Responsibilities clearly indicate a need for a designer who can operate autonomously on projects, drive innovation, and ensure a high level of polish and technical feasibility in their work, working within a structured product development framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Web Design, Visual Communications, or a related field is implied.

Experience: 4+ years of professional experience in web and brand design, with a proven track record of bringing projects from concept to successful launch. Experience in mentoring junior designers and iterating quickly based on feedback is also a key requirement.

Required Skills:

• Extensive experience in Web Design and Brand Design, with a comprehensive portfolio showcasing visual excellence and technical execution from concept to launch.

• Advanced proficiency in design software, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Hands-on experience utilizing AI content generation tools such as Claude Design, Figma Weave, Brik, Midjourney, or similar platforms.

• Deep understanding of user-centered design principles and best practices for responsive web design.

• Strong ability to develop cohesive branding concepts and visual languages.

• Excellent communication skills in written and spoken English.

• Demonstrated ability to be a fast learner, self-motivated, detail-oriented, and capable of finding creative and technical solutions in dynamic environments.

• Flexibility and cross-functional adaptability, comfortable working in a fast-paced setting. Preferred Skills:

• Hands-on experience with Wix or comparable advanced web platforms like Webflow or Framer.

• Experience in Motion Design and proficiency with Adobe After Effects.

• Familiarity with 3D design tools such as Blender or Cinema 4D.

• Basic knowledge of HTML and CSS.

📝 Enhancement Note: The emphasis on AI tools and specific web platforms like Wix, Webflow, and Framer suggests a need for a designer who is not only skilled in traditional design but also adaptable to modern, integrated design and development environments. The mention of mentoring junior designers points towards a mid-level to senior individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, clearly demonstrating a minimum of 4 years of professional web and brand design experience.

• Showcase projects that highlight visual excellence, technical execution, and a complete design process from initial concept through to final launch.

• Include case studies that detail the problem, your design process, the solutions implemented, and the tangible outcomes or impact of your work.

• Demonstrate a strong understanding of user-centered design principles and responsive design implementation through specific project examples. Process Documentation:

• Present clear examples of your design process, including how you approach user research, wireframing, prototyping, and user testing.

• Illustrate how you've developed and applied branding guidelines and visual languages across various digital touchpoints.

• Showcase your proficiency with design tools such as Figma, Photoshop, and Illustrator, potentially including examples of workflow automation or efficiency gains.

• Provide evidence of your experience collaborating with cross-functional teams (Product, QA) to ensure design feasibility and successful implementation.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evaluation tool for a candidate's design capabilities, process, and ability to deliver high-quality, technically sound products. Specific emphasis on AI tool usage and modern web platforms is expected.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Web & Brand Designer with 4+ years of experience in Kyiv, Ukraine, the estimated annual salary range is approximately 600,000 - 900,000 UAH. This range can vary based on the candidate's specific skill set, depth of experience, and performance during the interview process.

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance package.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to cutting-edge design tools and technologies, including advanced AI platforms.

• A collaborative and creative work environment within the Kyiv Design Hub.

• Potential for involvement in high-impact projects reaching millions of users globally.

• Modern office facilities and amenities.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, there may be some flexibility depending on project needs and team collaboration, but core hours will be maintained to facilitate team interaction and project continuity.

📝 Enhancement Note: Salary estimation is based on market research for similar roles in Kyiv, Ukraine, considering the specified experience level and industry. Benefits are inferred from typical offerings by large tech companies like Wix, tailored to attract and retain design talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on web development and content management platforms. Wix is a global leader in providing tools for businesses and individuals to create professional websites and online presences.

Company Size: Wix is a large, publicly traded technology company with thousands of employees worldwide. This implies a structured environment with established processes, but also opportunities for significant impact due to the scale of its user base.

Founded: Wix was founded in 2006, giving it a mature yet innovative presence in the tech industry, with a proven track record of growth and adaptation.

Team Structure:

• The Kyiv Design Hub likely comprises a dedicated team of designers specializing in various aspects of web and brand design, potentially including UI/UX designers, graphic designers, and motion designers.

• Designers typically report to a Design Lead or Manager, with close collaboration across product teams, engineering, and marketing.

• Cross-functional collaboration is a cornerstone, with designers working closely with product managers, developers, content creators, and QA testers to bring designs to life. Methodology:

• Data-driven design decisions, informed by user research, A/B testing, and analytics to optimize user experience and conversion rates.

• Agile development methodologies are likely employed, enabling rapid iteration and continuous improvement of design and product features.

• Emphasis on design systems and component libraries to ensure consistency, scalability, and efficiency across all Wix platforms.

Company Website: https://www.wix.com/

📝 Enhancement Note: The context of Wix as a large, established tech company suggests a professional, results-oriented environment with opportunities for significant professional growth and exposure to a global audience. The Kyiv Design Hub likely functions as a key innovation center.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor within the design function. It requires a solid foundation of professional experience (4+ years) and the ability to lead projects, mentor junior colleagues, and contribute to design strategy. The scope includes both tactical execution (designing and building) and strategic input (branding, trend research).

Reporting Structure: The designer will likely report to a Design Manager or Head of Design within the Kyiv Design Hub. They will collaborate closely with Product Managers, Engineering Leads, and other stakeholders across various departments, both locally and potentially globally.

Operations Impact: The work directly impacts the user experience of millions of Wix users worldwide. Successful designs contribute to user engagement, conversion rates, brand perception, and ultimately, the growth and success of the Wix platform. This role has a direct line of sight to business objectives through the effectiveness of the designed interfaces and brand assets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as advanced UI/UX, motion design, AI-driven design workflows, or specific platform mastery (e.g., becoming a Wix expert).

• Leadership Development: Potential to grow into a Senior Designer role, taking on more complex projects, leading design initiatives, and further mentoring junior team members.

• Cross-Functional Exposure: Opportunities to work on diverse projects across different Wix product lines or collaborate with international design teams, broadening professional experience and network.

• Industry Trends: Continuous learning and integration of new design tools, technologies, and AI advancements, keeping skills at the forefront of the industry.

📝 Enhancement Note: The role offers a clear path for career advancement within a large tech organization, focusing on both technical design mastery and the development of leadership and strategic thinking capabilities. The emphasis on AI and modern platforms provides a unique opportunity for skill development.

🌐 Work Environment

Office Type: The "Kyiv Design Hub" suggests a dedicated, professional office space designed to foster creativity and collaboration among designers. This is an on-site role, emphasizing in-person interaction and teamwork.

Office Location(s): Located in Kyiv, Ukraine, the office is likely situated in a business district, offering accessibility and a professional atmosphere conducive to design work.

Workspace Context:

• The workspace is expected to be modern and equipped with the latest design tools and technology, including powerful workstations and access to various software suites.

• Collaboration will be a key aspect, with opportunities for brainstorming sessions, design critiques, and team workshops in dedicated meeting spaces or open-plan areas.

• The environment will likely be dynamic and fast-paced, encouraging innovation and rapid iteration on design concepts.

Work Schedule: While a standard 40-hour work week is typical for full-time roles, the fast-paced nature of design projects may require occasional flexibility to meet deadlines. However, the on-site requirement ensures consistent team availability for synchronous collaboration and feedback.

📝 Enhancement Note: The on-site requirement and "Design Hub" designation point to a collaborative, resource-rich environment where designers can work closely together and leverage company-provided tools and facilities, fostering a strong sense of team and shared purpose.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Presentation & Interview: A session where you'll present your portfolio, discuss your design process, and answer questions about your experience. This will likely involve discussing specific projects, your role in them, and how you tackled challenges. Expect questions about your approach to user-centered design, branding, and AI tools.

• Design Challenge (Potential): You might be given a small design task or a case study to solve, either as a take-home assignment or a live exercise, to evaluate your problem-solving skills and design execution under pressure.

• Team & Cultural Fit Interview: Discussions with potential team members and hiring managers to assess your communication style, collaboration abilities, and how you align with Wix's company culture and design values.

• Final Interview: A concluding interview, possibly with a senior leader, to discuss overall fit and confirm suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your web and brand design skills, technical execution, and process. Prioritize projects that demonstrate experience with AI tools and modern web platforms if possible.

• Tell a Story: For each project, clearly articulate the problem statement, your design process, the rationale behind your decisions, your specific contributions, and the impact or results achieved.

• Highlight Process: Detail your research, ideation, wireframing, prototyping, and testing methodologies. Show how you iterate based on feedback.

• Showcase Technical Proficiency: Demonstrate your command of Figma, Photoshop, Illustrator, and any AI tools used. If applicable, include examples of responsive design implementation or advanced web platform usage.

• Focus on Impact: Quantify results whenever possible (e.g., improved conversion rates, increased user engagement, successful brand launch metrics).

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle constructive criticism, your experience with AI, and your understanding of user needs.

Challenge Preparation:

• Understand the Brief: If a challenge is provided, carefully read and understand the objectives, constraints, and desired outcomes.

• Time Management: Allocate your time wisely across research, ideation, design, and preparation for presentation.

• Focus on Process: Even if the final design isn't perfect, demonstrating a clear and logical design process is often more important than the final pixel-perfect output in a timed challenge.

• Articulate Your Rationale: Be ready to explain why you made specific design decisions, referencing user needs, best practices, and brand objectives.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and strategic thinking. Emphasis on AI tools and modern web platforms means candidates should be prepared to discuss these specifically.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect to use it extensively for wireframing, mockups, and interactive prototypes.

• Adobe Creative Suite: Proficiency in Photoshop (image editing, manipulation) and Illustrator (vector graphics, branding assets) is required.

• AI Content Generation Tools: Experience with tools like Claude Design, Figma Weave, Brik, Midjourney, or similar is a key requirement for exploring new creative avenues and accelerating workflows.

Analytics & Reporting:

• While not explicitly listed as a primary design tool, a designer in this role will likely interact with analytics dashboards (e.g., Google Analytics, internal Wix analytics tools) to understand user behavior and inform design decisions.

• Understanding of how to design for trackability and key performance indicators (KPIs) that designers influence is beneficial. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how design impacts user journeys within CRM or marketing automation systems can be a plus for broader GTM context. Web Platforms:

• Wix: Hands-on experience with Wix is a significant advantage.

• Comparable Platforms: Familiarity with Webflow, Framer, or similar advanced web design platforms is highly valued, indicating adaptability and broader web design knowledge.

Other Advantages:

• Adobe After Effects: For motion design and animation.

• 3D Tools: Blender, Cinema 4D for advanced visual content.

• HTML/CSS: Basic understanding to ensure designs are technically feasible and to better communicate with developers.

📝 Enhancement Note: The technology stack emphasizes modern design tools, a strong reliance on AI for creative processes, and familiarity with popular web development platforms, particularly Wix itself.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to explore new design possibilities, embrace emerging technologies like AI, and push creative boundaries.

• User-Centricity: A commitment to understanding and designing for user needs, ensuring accessibility, usability, and positive user experiences across all products.

• Excellence & Detail: A dedication to high-quality craftsmanship, meticulous attention to detail, and a pursuit of technical perfection in all design outputs.

• Collaboration & Feedback: A belief in the power of teamwork, open communication, and constructive feedback to elevate collective design efforts and individual growth.

• Efficiency & Agility: An ability to work effectively in a fast-paced environment, adapt to changing priorities, and deliver high-quality work efficiently.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with product managers, developers, content creators, and QA teams, fostering strong communication and shared understanding of project goals.

• Design Critique Culture: An open environment where constructive feedback is regularly exchanged, helping to refine designs and elevate the overall quality of work.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings, and insights within the design team and across departments to foster continuous improvement and collective expertise.

📝 Enhancement Note: The culture values a blend of creative exploration, technical rigor, and collaborative teamwork, essential for delivering high-impact designs at a company like Wix.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale: Creating intuitive and engaging experiences for millions of diverse users, balancing broad appeal with specific user needs.

• Rapid Technological Evolution: Keeping pace with advancements in AI, web technologies, and design tools, and integrating them effectively into workflows.

• Balancing Creativity and Technical Constraints: Ensuring innovative designs are also technically feasible, performant, accessible, and align with platform guidelines.

• Cross-Functional Alignment: Effectively communicating design vision and rationale to stakeholders with varying technical backgrounds and priorities.

Learning & Development Opportunities:

• Advanced AI Design Integration: Deep dive into leveraging AI tools for concept generation, asset creation, and workflow optimization.

• Platform Mastery: Becoming an expert in Wix's design system and web development capabilities, potentially leading to specialized roles.

• Motion and 3D Design: Developing skills in animation and 3D design to create richer, more dynamic user experiences.

• Mentorship and Leadership: Opportunities to mentor junior designers and take on more significant project leadership roles.

• Industry Conferences and Workshops: Access to external learning opportunities to stay abreast of the latest design trends and techniques.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at scale and to stay at the cutting edge of design technology, particularly AI, within a supportive and growth-oriented environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a large-scale web platform like Wix. How do you ensure it's user-friendly and aligns with the brand?" (Focus on user research, iterative design, and brand consistency.)

• "How have you used AI tools in your design process? Can you share a specific example where AI helped you overcome a creative block or improve efficiency?" (Be ready with concrete examples of AI tool usage and its impact.)

• "Imagine you're tasked with refreshing the visual identity for a specific Wix product. What steps would you take, and how would you ensure the new identity is cohesive with Wix's overall brand?" (Discuss research, concept development, visual language creation, and stakeholder alignment.) Company & Culture Questions:

• "What excites you about working at Wix, and specifically within the Kyiv Design Hub?" (Research Wix's mission, products, and design philosophy.)

• "How do you approach giving and receiving constructive feedback on designs?" (Highlight your collaborative and growth-oriented mindset.)

• "Describe a time you had to balance conflicting stakeholder requirements or design constraints. How did you resolve it?" (Focus on problem-solving, communication, and negotiation skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the process, your solutions, and the outcomes. Use visuals effectively.

• Emphasize Process and Rationale: Don't just show the final product; explain why you made certain design decisions.

• Showcase AI Integration: If possible, highlight projects where AI tools played a role, explaining the benefits and your approach.

• Demonstrate Technical Skill: Be ready to discuss your proficiency with Figma, Adobe Suite, and any other relevant tools. If you have experience with Wix or similar platforms, be prepared to discuss it.

• Engage with Questions: Be prepared for in-depth questions about your work, your design philosophy, and your problem-solving approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of user-centered design, brand strategy, proficiency with modern design tools (especially AI), and the ability to collaborate effectively within a fast-paced tech environment.

📌 Application Steps

To apply for this Web & Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate and Optimize Your Portfolio: Select 3-5 of your strongest web and brand design projects that showcase your skills, process, and impact. Ensure your portfolio clearly demonstrates your experience with Figma, Adobe Creative Suite, and any AI design tools you've utilized.

• Tailor Your Resume: Highlight your 4+ years of relevant experience, specific design skills (web, brand, UI/UX, AI tools), and any experience with Wix, Webflow, or Framer. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your design process, problem-solving, and the outcomes. Be ready to discuss your approach to user-centered design and brand development.

• Research Wix: Familiarize yourself with Wix's products, mission, and design aesthetic. Understand how your skills and values align with the company's culture and the role's responsibilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.