Visual Designer – 12 Month FTC

📍 Job Overview

Job Title: Visual Designer – 12 Month FTC

Company: Lloyds Banking Group

Location: London, United Kingdom

Job Type: Full-time, Temporary

Category: Marketing & Communications Operations / Design Operations

Date Posted: 2026-05-19

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of compelling visual communications and creative assets across digital, presentation, print, and motion formats to support strategic transformation initiatives within a large financial institution.

• Drive clarity, consistency, and engagement by translating complex transformation, tooling, and operational concepts into simple, accessible, and visually engaging content for diverse audiences, including platform teams and senior leadership.

• Develop essential learning assets such as process guides, onboarding materials, playbooks, and training modules that facilitate adoption and enhance capability uplift across the organization.

• Collaborate closely with internal communications, strategy, tooling, and platform teams to ensure a cohesive and consistent visual identity and messaging across all transformation-related communications.

📝 Enhancement Note: This role is positioned as a 12-month Fixed-Term Contract (FTC), indicating a project-based need for specialized visual design expertise within the 'Changing Together' transformation program at Lloyds Banking Group. The focus on "strategic transformation activity," "adoption & communities," and "methods & tooling" suggests a strong overlap with Change Management and GTM operations, requiring the designer to not only create visually appealing content but also to facilitate understanding and adoption of new processes and tools.

📈 Primary Responsibilities

• Design and produce high-quality visual communications and creative assets utilizing a range of formats including digital, presentations, print collateral, and motion graphics.

• Develop visually compelling content that supports strategic storytelling, aligning with the priorities and roadmap activities of the 'Changing Together' program.

• Create and refine process guides, comprehensive onboarding materials, detailed playbooks, and effective training assets and learning modules to bolster adoption and capability development.

• Design and curate engaging content for a variety of internal communication channels, such as SharePoint, organizational newsletters, Viva Engage, executive presentations, and corporate events.

• Translate intricate transformation, tooling, and operational concepts into easily understandable, accessible, and visually impactful experiences for a broad range of stakeholders.

• Foster strong collaborative relationships with communications, strategy, tooling, and platform teams to ensure message and visual identity consistency throughout all transformation efforts.

• Contribute to the ongoing enhancement of internal design standards, standardized templates, and reusable communication assets for the 'Changing Together' initiative.

• Utilize data insights and user feedback to iteratively improve the engagement, accessibility, and overall effectiveness of all design outputs.

📝 Enhancement Note: The responsibilities highlight a deep integration of design with operational change management and GTM enablement. The emphasis on "process guides," "playbooks," and "learning modules" points to a need for the designer to understand and visualize workflows, user journeys, and adoption strategies, which are core to successful GTM and operational rollouts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in visual design principles is essential.

Experience: A minimum of 5-10 years of progressive experience in visual design, with a significant portion focused on corporate communications, transformation initiatives, or product/technology environments.

Required Skills:

• Proven visual design expertise across digital platforms, presentation decks, print materials, and internal communication channels.

• Demonstrated ability to translate complex ideas and technical information into clear, engaging, and accessible visual content.

• Strong storytelling and content design capabilities, with a keen eye for information hierarchy, narrative flow, and audience engagement strategies.

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and at least one of Premiere Pro or After Effects.

• Experience in creating assets for internal communications, training programs, onboarding initiatives, or user adoption campaigns.

• Excellent stakeholder engagement and collaboration skills, with a track record of working effectively across multidisciplinary teams.

• Experience operating within transformation programs, product development lifecycles, technology environments, or organizational change management contexts.

Preferred Skills:

• Experience in motion design, animation creation, or video editing.

• Prior experience designing specific training modules, detailed process guidance documentation, or comprehensive learning content.

• Familiarity with AI-enabled creative tooling and collaborative design platforms to enhance efficiency and output quality.

• Experience supporting internal adoption programs, employee engagement initiatives, or community-led enablement efforts.

• Solid understanding of accessibility standards and inclusive design principles to ensure content reaches all users effectively.

📝 Enhancement Note: The required skills list is comprehensive and directly maps to the responsibilities. The emphasis on PowerPoint and SharePoint is crucial for internal communications and adoption within a large enterprise like Lloyds Banking Group. The preferred skills indicate a forward-thinking approach, valuing modern creative tools and methodologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating high-quality visual design across digital, presentation, print, and motion formats, showcasing versatility and technical skill.

• Case studies that illustrate the ability to translate complex transformation, tooling, or operational concepts into clear, engaging, and accessible visual content.

• Examples of content designed for communication, training, onboarding, or adoption initiatives, highlighting impact and audience engagement.

• Demonstrations of storytelling through visual narratives, showcasing an understanding of hierarchy, structure, and audience connection.

Process Documentation:

• Showcase examples of process guides, playbooks, or learning modules designed to support user adoption and capability uplift, demonstrating an understanding of user learning journeys.

• Illustrate how design outputs have contributed to the consistency of messaging and visual identity across different platforms and teams.

• Present work that reflects an understanding of internal design standards and template utilization, or contributions to their evolution.

• Include examples where feedback and insights were used to iteratively improve the engagement and effectiveness of design solutions.

📝 Enhancement Note: The explicit requirement for a portfolio alongside the CV is a critical part of the application process for this role. The emphasis on translating complex concepts and supporting adoption signifies that the portfolio should not just showcase aesthetics but also the functional impact of the design work in a business context.

💵 Compensation & Benefits

Salary Range: £72,702 - £80,780 per annum.

Benefits:

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Access to share schemes, including free shares.

• A range of benefits that can be adapted to personal lifestyle needs, such as discounted shopping.

• 30 days of annual holiday, in addition to bank holidays.

• A comprehensive suite of wellbeing initiatives.

• Generous parental leave policies.

Working Hours: Full-time, with an expectation of approximately 40 hours per week. The role follows a hybrid working pattern, requiring colleagues to spend at least two days per week, or 40% of their time, at the London office.

📝 Enhancement Note: The salary range places this role at a senior level within the design and communications field in London. The benefits package is robust, reflecting typical offerings from a large, established financial institution like Lloyds Banking Group, with a strong emphasis on long-term financial security and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services. Lloyds Banking Group is a major player in the UK financial sector, offering a wide range of banking and financial services. This context means operations and communications must adhere to strict regulatory compliance, security protocols, and a high standard of professionalism.

Company Size: Large, as indicated by Lloyds Banking Group's status as a major UK bank. This implies a complex organizational structure, numerous stakeholders, and potentially a significant volume of internal communications and change initiatives.

Founded: Lloyds Banking Group has a long history, with roots tracing back to 1695. This heritage suggests a culture that values stability and tradition, while also needing to adapt to modern digital transformation and customer expectations.

Team Structure:

• The Visual Designer will be part of the 'Changing Together Design team', working within the broader 'Adoption & Communities, Methods & Tooling, and Strategy' functions.

• Collaboration is expected across various platform teams and with senior leadership audiences, indicating a cross-functional reporting and working dynamic.

Methodology:

• The 'Changing Together' program implies a focus on structured transformation methodologies, likely incorporating elements of Agile, Lean, or other change management frameworks.

• Design outputs are expected to drive "clarity, consistency, engagement, and measurable impact," suggesting a data-informed approach to design and communication effectiveness.

• Continuous improvement is a key theme, with a focus on using "insight and feedback" to refine design solutions.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: The company's industry and size are critical for understanding the scope and impact of the Visual Designer's work. The "Changing Together" initiative signifies a period of significant internal change, making this role pivotal in ensuring successful adoption and understanding of new processes and tools.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the design and communications sphere, specifically focused on supporting large-scale transformation and change management efforts. It's a specialized role that bridges creative design with operational enablement.

Reporting Structure: The Visual Designer reports into the 'Changing Together Design team' and will collaborate closely with leads from Communications, Strategy, and Tooling teams. Direct reporting may be to a Design Lead or a Head of Communications/Change.

Operations Impact: The Visual Designer's impact is crucial for the success of the 'Changing Together' program. By creating clear, engaging, and accessible communications, they directly influence employee understanding, adoption rates of new tools and processes, and overall change saturation across the Group. This role contributes to the efficiency and effectiveness of the transformation by reducing confusion and fostering buy-in.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in designing for complex organizational change, learn about specific financial services transformation challenges, and potentially gain exposure to emerging design technologies like AI-enabled creative tools.

• Cross-Functional Exposure: Work extensively with various departments (Comms, Strategy, Tooling, Platform teams), offering broad insight into different facets of a large banking organization and its operational transformation.

• Portfolio Enhancement: The 12-month FTC provides a substantial project with tangible outputs that can significantly strengthen a designer's portfolio, particularly in areas of strategic storytelling, process visualization, and change enablement.

• Potential for Future Roles: Successful performance in this FTC could lead to opportunities within Lloyds Banking Group's broader design, communications, or change management functions, or in similar roles within other large enterprises.

📝 Enhancement Note: The FTC nature of this role offers a focused, project-driven growth path. The emphasis on "adoption" and "capability uplift" positions this role as integral to the operational success of the transformation, offering a chance to demonstrate significant business impact.

🌐 Work Environment

Office Type: Hybrid working model. This indicates a blend of remote work and in-office presence. The London office at 25 Gresham Street will serve as the primary location for face-to-face collaboration.

Office Location(s): London, 25 Gresham Street, United Kingdom. This is a central London location, likely offering good transport links and access to amenities.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a structured approach to in-office days for collaboration, team meetings, workshops, and brainstorming sessions. Expect a professional, corporate office setting.

• Operations Tools & Technology: Access to standard corporate IT infrastructure, including Microsoft 365, SharePoint, and potentially design-specific software and hardware on-site or via remote access.

• Team Interaction: In-office days will be crucial for direct interaction with design team members, communications specialists, strategists, and other stakeholders, fostering a connected and cohesive team spirit despite the hybrid arrangement.

Work Schedule: Full-time, with a standard expectation of around 40 hours per week. The hybrid arrangement allows for flexibility, with at least two days per week spent in the London office to facilitate in-person collaboration and team integration.

📝 Enhancement Note: The hybrid working model is a key feature, requiring adaptability. The specific mention of "at least two days per week, or 40% of our time, at one of our office sites" clarifies expectations for in-office presence, crucial for collaborative design and communication tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess alignment with required skills and experience. Ensure portfolio is readily accessible (e.g., via link).

• First Interview: Likely with a hiring manager or senior member of the design/communications team. Focus on your visual design expertise, creative process, experience with complex projects, and understanding of corporate communications. Be prepared to discuss your portfolio in detail.

• Skills Assessment/Case Study: A practical exercise or case study may be presented, requiring you to demonstrate your ability to translate a complex concept into visual assets or to critique existing designs. This might involve a presentation.

• Final Interview: Potentially with other key stakeholders from the 'Changing Together' program or related departments (e.g., Strategy, Change Management) to assess cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate the required skills: visual design across multiple formats, translating complexity, storytelling, and supporting adoption/training.

• Highlight Transformation/Operations Work: Prioritize projects that involved internal communications, change management, process visualization, or onboarding materials, as these are most relevant to the role.

• Showcase Process: For each project, briefly explain the brief, your role, the challenges, your creative process, the tools used, and the outcome/impact. Quantify results where possible (e.g., "increased engagement by X%," "simplified understanding of Y process").

• Visual Storytelling: Present your portfolio in a clear, visually appealing, and well-structured manner. Use consistent branding and high-quality images.

• Accessibility & Clarity: Ensure your portfolio is easy to navigate and that the content is legible and understandable, mirroring the requirements of the job itself.

Challenge Preparation:

• Understand 'Changing Together': Research Lloyds Banking Group's transformation initiatives. Think about common challenges in large-scale change programs (resistance, confusion, adoption hurdles).

• Process Visualization: Practice breaking down a complex process into simple visual steps. Consider flowcharts, infographics, or step-by-step guides.

• Stakeholder Communication: Prepare to discuss how you would communicate design decisions and gather feedback from diverse stakeholders (e.g., senior leaders, technical teams, end-users).

• Tooling & Design Systems: Be ready to discuss your experience with Adobe Creative Suite, Microsoft 365, SharePoint, and any familiarity with design systems or AI creative tools.

📝 Enhancement Note: The explicit request for a portfolio alongside the CV underscores its importance. Candidates should tailor their portfolio to showcase experience directly relevant to corporate transformation, internal communications, and process enablement, demonstrating not just aesthetic skill but also strategic thinking and business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mandatory proficiency in Photoshop, Illustrator, and InDesign.

• Adobe Premiere Pro or After Effects: Experience in at least one of these is required for motion graphics and video content.

• Microsoft 365 Suite: Essential for creating presentations and collaborative documents.

• SharePoint: Required for content deployment, collaboration, and potentially content management within the organization.

Analytics & Reporting:

CRM & Automation:

• Viva Engage: Mentioned as a channel for content, suggesting familiarity with social/community platforms within an enterprise context.

• AI-Enabled Creative Tooling: Preferred skill, indicating potential future use or an openness to integrating AI into the design workflow for efficiency and innovation.

📝 Enhancement Note: The technology stack is a blend of industry-standard creative tools and essential Microsoft enterprise software. Proficiency in these tools, particularly Adobe Creative Suite and Microsoft 365/SharePoint, is non-negotiable. The mention of AI tools suggests a forward-looking approach from the company.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: Lloyds Banking Group's stated purpose is "to help Britain prosper." This translates to a focus on customer and community impact in all initiatives, including internal transformation.

• Inclusivity & Diversity: The company is committed to being a leader in diversity, equity, and inclusion, supporting colleagues with disabilities, and fostering an environment where everyone can thrive. This value should be reflected in the design approach, ensuring accessibility and representation.

• Efficiency & Effectiveness: While not explicitly stated as a core value for the design team, the role's responsibilities around "driving clarity, consistency, engagement, and measurable impact" imply a strong emphasis on efficiency and achieving tangible results through design.

• Collaboration & Teamwork: The need to work closely with multiple teams and stakeholders highlights the importance of collaborative efforts and open communication.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative style, working closely with communications, strategy, and technical teams to ensure cohesive messaging and design. This involves regular communication, joint planning, and feedback loops.

• Process-Oriented: The role involves creating "process guides" and "playbooks," indicating a structured approach to documenting and communicating workflows. Collaboration will likely involve iterative refinement of these materials.

• Knowledge Sharing: The emphasis on evolving "internal design standards, templates, and reusable communication assets" suggests a culture of sharing best practices and contributing to a collective knowledge base within the design function.

📝 Enhancement Note: The company's strong emphasis on purpose, inclusivity, and collaboration is a key cultural aspect. Designers should be prepared to align their work and communication style with these values, particularly regarding accessibility and demonstrating a commitment to the Group's overarching mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The core challenge will be taking intricate transformation, tooling, and operational concepts and rendering them into simple, clear, and engaging visual communications for diverse audiences.

• Consistency Across a Large Organization: Maintaining a consistent visual identity and messaging across a vast organization like Lloyds Banking Group, especially during a large transformation program, requires meticulous attention to detail and strong collaboration.

• Driving Adoption: The ultimate success of the design work will be measured by its ability to drive understanding and adoption of new processes and tools, which can be challenging in large corporate environments.

• Balancing Creative Vision with Corporate Standards: Navigating corporate branding guidelines and strategic objectives while delivering innovative and engaging design solutions.

Learning & Development Opportunities:

• Specialized Design for Transformation: Gaining deep experience in designing for organizational change, employee adoption, and strategic communication within a major financial institution.

• Exposure to Enterprise-Scale Operations: Understanding the operational complexities and communication needs of a large, regulated industry like banking.

• Advanced Tooling & AI: Opportunity to explore and potentially implement AI-enabled creative tools and other advanced design technologies.

• Cross-Functional Expertise: Developing a broader understanding of change management, strategy implementation, and internal communications within a corporate context.

📝 Enhancement Note: The challenges presented are typical for a senior design role within large-scale corporate change initiatives. The growth opportunities are excellent for a designer looking to move into a more strategic, business-impact-focused role within a reputable organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a highly complex technical or operational process into a visually simple and engaging communication. What was your approach, and what was the outcome?" (Focus on process mapping, user empathy, and impact).

• "How would you ensure visual consistency and effective communication across multiple internal channels (e.g., SharePoint, presentations, internal social media) for a major transformation program like 'Changing Together'?" (Discuss style guides, templates, collaboration, and channel strategy).

Company & Culture Questions:

• "What do you know about Lloyds Banking Group's 'Changing Together' initiative, and how do you see visual design contributing to its success?" (Research the program, link design to business goals).

• "How do you approach inclusive design and accessibility in your work, and why are these important in a large organization like ours?" (Demonstrate understanding of DEI and its practical application in design).

Portfolio Presentation Strategy:

• Narrative Arc: For each portfolio piece, tell a story: the problem, your solution, the process, and the results. Focus on the "why" behind your design decisions.

• Quantify Impact: Wherever possible, use data to demonstrate the effectiveness of your work (e.g., engagement metrics, adoption rates, feedback scores).

• Showcase Relevant Work: Prioritize examples that align with corporate communications, change management, training, or process visualization.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, Microsoft 365, and any experience with motion graphics or AI tools.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, business acumen, and the ability to collaborate effectively within a large, complex corporate environment. The portfolio is a critical tool for illustrating these capabilities.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the Lloyds Banking Group careers portal.

• Tailor Your CV: Ensure your CV clearly highlights your experience in visual design, corporate communications, transformation support, and proficiency in Adobe Creative Suite and Microsoft 365. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that showcase your ability to translate complex ideas into engaging visuals, support change initiatives, and create assets for communication and training. Ensure it's easily accessible (e.g., a link to a website or PDF).

• Prepare Your Narrative: Practice walking through your portfolio projects, explaining your process, challenges, and the impact of your work, especially in contexts similar to large-scale transformation efforts.

• Research Lloyds Banking Group: Understand their purpose, values (especially around diversity and inclusion), and the 'Changing Together' initiative to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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