UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Freebird

Location: United States

Job Type: FULL_TIME

Category: UX/UI Design / Conversion Rate Optimization

Date Posted: September 01, 2026

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end user experience and interface design for conversion-critical digital surfaces, including product detail pages (PDPs), checkout flows, landing pages, and post-purchase experiences.

• Drives revenue growth through a data-informed approach, focusing on designing A/B test variants with clear hypotheses and measurable success metrics.

• Develops, maintains, and scales a comprehensive design system, ensuring consistency, efficiency, and predictability across all digital touchpoints.

• Collaborates closely with Conversion Rate Optimization (CRO) and engineering teams to translate user insights and business goals into production-ready designs within agile sprint cadences.

📝 Enhancement Note: This role is heavily focused on performance marketing and conversion optimization within a Direct-to-Consumer (DTC) e-commerce environment. The emphasis is on measurable impact (revenue, conversion rates, average order value) rather than purely aesthetic design. The ideal candidate will think like a product manager with a design specialization, focusing on iterative improvements and data-driven decision-making.

📈 Primary Responsibilities

• Design and iterate on UX/UI for high-impact conversion pages, including PDPs, checkout funnels, subscription flows, and promotional landing pages.

• Develop hypothesis-driven A/B test variants, meticulously documenting the rationale and defining success metrics for each experiment.

• Analyze A/B test results, session replays, heatmaps, and other user behavior data to identify friction points and inform future design iterations and hypothesis backlogs.

• Lead the development, maintenance, and governance of the Freebird Design System, encompassing component libraries, design tokens, and pattern documentation within Figma.

• Ensure pixel-perfect execution and consistency across web and potential app interfaces, acting as the guardian of brand visual standards.

• Create detailed design specifications, interaction notes, and edge-case coverage for seamless handoffs to engineering teams within agile sprint cycles.

• Contribute to sprint planning, backlog grooming, and work estimation, proactively identifying risks and dependencies.

• Establish and promote scalable design practices, including critique sessions, file organization standards, and handoff procedures, to support team growth.

• Partner with the CRO Manager to maintain a robust pipeline of conversion-focused design experiments.

• Collaborate with cross-functional teams, including marketing, product, and engineering, to align design initiatives with broader business objectives.

📝 Enhancement Note: The responsibilities highlight a dual focus: driving immediate conversion improvements through experimentation and building long-term scalability via a robust design system. The expectation of shipping "production-ready work within sprint cadence, with metrics attached to every major decision" underscores the performance-oriented nature of this role.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Design, HCI, or a related field is often preferred in UX/UI roles. A strong portfolio demonstrating equivalent experience will likely suffice.

Experience: 4-7 years of dedicated UX/UI design experience, with a significant portion focused on DTC or e-commerce platforms, particularly PDPs, checkout flows, and subscription models.

Required Skills:

• Proven experience in UX/UI design within a DTC or e-commerce context, specifically focusing on conversion optimization.

• Mandatory experience building, maintaining, and scaling design systems in Figma, including proficiency with components, variants, design tokens, and documentation.

• Demonstrated ability to design and execute A/B tests, translating insights into actionable design variants.

• Strong understanding of conversion rate optimization principles and methodologies.

• Proficiency in analyzing user behavior data (heatmaps, session replays, analytics) to drive design decisions.

• Advanced proficiency in Figma for design, prototyping, and system management.

• Excellent visual design skills with a keen eye for detail and consistency.

• Ability to work independently, manage priorities, and maintain momentum in a fast-paced environment.

• Strong communication and presentation skills, with the ability to defend design decisions with data and customer insights. Preferred Skills:

• Direct experience working closely with CRO specialists or dedicated experimentation teams.

• Familiarity with Shopify or headless commerce architectures.

• Background in direct-response marketing or performance creative design.

• Experience in establishing design critique culture and scalable design practices.

📝 Enhancement Note: The emphasis on "execution-first" and "CRO instincts" strongly suggests that candidates with a proven track record of driving measurable business outcomes through design will be highly prioritized. The "required" experience in building design systems and handling DTC conversion flows is non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio that prominently showcases measurable business impact, quantifying improvements in metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Average Order Value (AOV), or customer retention.

• Detailed case studies demonstrating experience with the full experimentation lifecycle: hypothesis generation, variant design, A/B testing execution, and post-test analysis/iteration.

• Examples of design system components, design tokens, and documentation, illustrating scalability and consistency.

• Visuals of high-stakes conversion pages (PDPs, checkout, landing pages) designed to optimize user flow and conversion.

• Demonstration of how user insights (from analytics, heatmaps, session replays) were translated into design solutions. Process Documentation:

• Clear documentation of how design hypotheses are formulated and prioritized in collaboration with CRO.

• Explanations of how design system governance and version control are managed to prevent drift and ensure scalability.

• Demonstration of design handoff processes, including specifications, interaction notes, and edge-case coverage for engineering.

• Examples of participation in agile processes, including sprint planning, grooming, and work estimation.

📝 Enhancement Note: The portfolio is critical and must go beyond aesthetic presentation. It needs to be a testament to the candidate's ability to drive revenue and build scalable design infrastructure. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: Given the 4-7+ years of experience requirement, the specific focus on DTC/e-commerce, and the fully remote US-based nature, a competitive salary range for a UX/UI Designer with these qualifications in the United States would typically fall between $100,000 - $150,000 annually. This estimate is based on industry benchmarks for mid-to-senior level design roles specializing in conversion optimization and design systems, considering the cost of living across various US regions and the company's likely 9-figure DTC scale.

Benefits:

• Remote-First & Flexible Work: Ability to work from anywhere within the United States, offering significant autonomy and trust.

• Unlimited Paid Time Off (PTO): Encourages employees to recharge as needed without strict day counting.

• Meaningful Overlap with US Working Hours: Ensures effective collaboration with US-based teams.

• Opportunity for Impact: Play a crucial role in scaling a successful 9-figure DTC brand.

• Results-Driven Culture: Focus on execution and measurable outcomes, with minimal internal politics.

• Collaborative Team: Work with a kind, people-focused team that values open communication and mutual support.

Working Hours: While not explicitly stated, the "meaningful overlap with US working hours" and the "sprint cadence" imply a standard full-time commitment, likely around 40 hours per week, with flexibility afforded by the remote-first policy.

📝 Enhancement Note: Salary estimation considers the combination of specialized skills (Design Systems, CRO), experience level, and the company's stated scale (9-figure DTC). The benefits align with typical offerings for remote-first tech companies, emphasizing flexibility and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specifically in the grooming/personal care sector. Freebird is a 9-figure brand, indicating significant market penetration and revenue.

Company Size: The company is described as 9-figure, implying substantial revenue and likely a sizable employee base to support this scale, though a specific employee count isn't provided. Generally, companies of this revenue often range from 100-500+ employees.

Founded: Not specified, but the description suggests a company that has achieved significant scale and is poised for further growth, indicating a mature yet still rapidly evolving organization.

Team Structure:

• The UX/UI Designer will report to the Senior Director of Design, indicating a structured design leadership.

• Close partnership with the Conversion Rate Optimization (CRO) Manager is a key element of the role's collaborative structure.

• Cross-functional collaboration is expected with engineering, marketing, and potentially product teams. Methodology:

• Data-Driven Experimentation: A core methodology centered around A/B testing, hypothesis-driven design, and analysis of user behavior metrics.

• Design System Centricity: Emphasis on building and leveraging a scalable design system as a foundation for all digital experiences.

• Agile Development: Work is expected to be delivered within sprint cadences, requiring participation in agile ceremonies.

• High-Ownership & Execution Focus: A culture that values autonomy, proactivity, and delivering tangible results.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: Freebird's description emphasizes a performance-driven culture focused on growth and measurable results, common in successful DTC brands. The "no politics, just execution" statement highlights a preference for direct, impactful contributions.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the design function. It's an individual contributor role with significant ownership and influence over key conversion funnels and the foundational design system. The expectation is for someone who can operate with a high degree of autonomy and deliver impactful results.

Reporting Structure: The designer reports to the Senior Director of Design, indicating a clear line of management. However, the role also has a strong dotted-line or collaborative relationship with the CRO Manager, suggesting influence and partnership beyond the direct reporting hierarchy.

Operations Impact: The role's direct impact is on revenue generation and customer conversion rates. By optimizing digital experiences and building a scalable design system, the designer contributes directly to Freebird's 9-figure revenue goals and its ability to acquire and retain customers efficiently. Success is measured in tangible business metrics.

Growth Opportunities:

• Design System Leadership: Potential to become the undisputed authority and lead architect of the Freebird design system as it evolves and scales.

• CRO Specialization: Deepen expertise in conversion rate optimization, experimentation, and performance marketing design through close collaboration with the CRO Manager.

• Functional Leadership: As the design team grows, there may be opportunities to mentor junior designers, establish best practices, and potentially move into a lead or manager role within the design function.

• Broader Product Influence: Contribute to the strategic direction of Freebird's digital product offerings by demonstrating the power of user-centered, data-driven design.

📝 Enhancement Note: Growth here is tied to demonstrating measurable impact and taking on increasing ownership of critical design infrastructure (the design system) and performance initiatives (CRO).

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, emphasizing trust and autonomy.

Office Location(s): While remote, the requirement for "meaningful overlap with US working hours" suggests that candidates must be based in and legally able to work in the United States. Specific time zone alignment (e.g., EST, CST, MST, PST) will be important for team collaboration.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture fosters collaboration through open communication, regular critiques, and cross-functional partnerships.

• Tools & Technology: Access to industry-standard design tools, primarily Figma, and likely collaboration platforms (e.g., Slack, Zoom, project management software).

• Team Interaction: Opportunities for interaction through virtual meetings, design critiques, sprint reviews, and potentially virtual team-building activities.

Work Schedule: Standard full-time hours (likely ~40 hours/week) are expected, with flexibility offered due to the remote-first nature. The focus is on achieving results and meeting sprint commitments rather than strict adherence to office hours.

📝 Enhancement Note: The remote-first nature suggests a culture that values flexibility and results over physical presence. Candidates should be comfortable with asynchronous communication and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Presentation: A dedicated session where the candidate presents their portfolio, focusing on case studies that demonstrate measurable business impact and design system experience. Expect questions about their process, decision-making, and specific contributions.

• Skills-Based Interview/Challenge: This could involve a design exercise, a deep dive into their Figma proficiency, or a discussion around solving a specific conversion challenge relevant to Freebird's business.

• Team/Cross-functional Interviews: Meetings with the Senior Director of Design, CRO Manager, and potentially engineering or marketing stakeholders to assess collaboration skills, strategic thinking, and cultural alignment.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your role, the solution, and the measurable results (e.g., "+15% CVR," "Reduced checkout abandonment by 10%").

• Highlight Design System Work: Dedicate specific sections or slides to your experience building and maintaining design systems. Show examples of components, tokens, and documentation.

• Show Your Process: Explain your thought process, how you used data (analytics, heatmaps, user research), and how you iterated based on test results.

• Focus on Conversion: Tailor your presentation to emphasize your understanding of DTC e-commerce conversion funnels and your ability to impact key business metrics.

• Be Prepared for Figma Deep Dives: Demonstrate advanced Figma skills, including auto-layout, variants, components, and potentially prototyping.

Challenge Preparation:

• Understand Freebird's Business: Research Freebird's products, target audience, and current marketing efforts. Identify potential conversion bottlenecks or areas for improvement.

• Hypothesize: Practice generating testable hypotheses for common e-commerce scenarios (e.g., PDPs, checkout).

• Design System Thinking: Be ready to discuss how you would approach designing a new component or feature within an existing design system, or how you'd build one from scratch.

• Data Interpretation: Be prepared to discuss how you interpret A/B test results and make data-driven decisions.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical application, data-driven decision-making, and the ability to deliver measurable results, particularly within the context of conversion optimization and design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, prototyping, and design system management. Advanced proficiency is required.

• Design System Platforms/Tools: While Figma is primary, familiarity with related documentation tools or principles (e.g., Zeroheight, Storybook concepts) may be beneficial.

Analytics & Reporting:

• Web Analytics Tools: Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and conversion metrics.

• Heatmap & Session Replay Tools: Hotjar, FullStory, Crazy Egg, or similar for qualitative user behavior analysis.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize (if applicable), or internal experimentation platforms for running and analyzing tests.

CRM & Automation:

• E-commerce Platform: Shopify or headless commerce solutions are mentioned as preferred, indicating familiarity with these environments.

• Project Management Tools: Tools like Jira, Asana, Trello, or Monday.com for managing tasks within sprint cadences.

• Collaboration Tools: Slack, Microsoft Teams, or similar for day-to-day communication.

📝 Enhancement Note: Expertise in Figma is paramount. Familiarity with the typical DTC e-commerce tech stack, particularly analytics and experimentation tools, is essential for understanding the data that drives design decisions.

👥 Team Culture & Values

Operations Values:

• Execution & Results: A strong emphasis on delivering tangible outcomes and measurable business impact. "No politics, just execution" highlights this value.

• Data-Driven Decision Making: Design choices are informed by data, hypotheses, and test results, not solely subjective opinions.

• Scalability & Efficiency: Building robust systems (like the design system) that enable growth and maintain consistency.

• Continuous Improvement: A culture that embraces change, never settles, and constantly seeks to optimize processes and outcomes.

• Ownership & Autonomy: Employees are trusted to manage their work, take initiative, and drive projects forward independently.

Collaboration Style:

• Cross-functional Integration: Close partnerships with CRO, engineering, and marketing teams are integral to the workflow.

• Open Communication: Encouraged through remote-first practices and a focus on clear, direct communication.

• Critique Culture: A willingness to share work, receive constructive feedback, and contribute to the team's collective improvement.

• Results-Oriented Teamwork: Collaboration is geared towards achieving shared business objectives and performance metrics.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and highly collaborative, with a strong emphasis on data and continuous improvement, typical of high-growth DTC companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Immediate Conversion Needs with Long-Term System Scalability: The core challenge is effectively managing the demands of frequent A/B testing and conversion optimization while simultaneously building and maintaining a robust, scalable design system.

• Data Interpretation & Hypothesis Generation: Consistently generating accurate, impactful hypotheses and interpreting complex A/B test data to drive meaningful design changes.

• Maintaining Consistency Across a Growing Brand: As Freebird expands its product lines, ensuring the design system remains comprehensive, up-to-date, and consistently applied across all touchpoints.

• Remote Collaboration & Communication: Effectively collaborating and driving alignment across different functions and time zones in a fully remote setting.

Learning & Development Opportunities:

• Deep Specialization in CRO & Experimentation: Immersion in performance marketing and conversion optimization strategies through direct partnership with the CRO Manager.

• Design System Architecture: Gaining in-depth experience in building, scaling, and governing complex design systems, a highly valuable skill in the industry.

• DTC Growth Strategies: Understanding the nuances of scaling a 9-figure DTC brand and contributing directly to its growth trajectory.

• Leadership Potential: Opportunities to mentor junior designers and establish best practices as the design function matures.

📝 Enhancement Note: The challenges are directly linked to the core responsibilities of the role, emphasizing the need for a candidate who thrives in a dynamic, data-driven environment focused on measurable growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an A/B test that significantly improved a key conversion metric. What was your hypothesis, how did you design the variant, and what were the results?" (Focus on data, process, and impact.)

• "Walk us through your process for building or maintaining a design system. What are the key components, how do you ensure adoption, and how do you handle governance?" (Highlight Figma proficiency, scalability, and collaboration.)

• "How do you balance the need for rapid iteration in A/B testing with the importance of maintaining a consistent and scalable design system?" (Address the core tension of the role.)

• "Imagine we want to improve conversion on our PDP page. What are the first steps you would take, and what data would you look for?" (Demonstrate analytical thinking and hypothesis generation.) Company & Culture Questions:

• "Why Freebird, and what interests you specifically about our approach to design and growth?" (Show research into the brand and its DTC model.)

• "How do you handle receiving constructive feedback on your designs, especially from non-designers or based on conflicting data?" (Assess openness to critique and data-driven adjustments.)

• "Describe your ideal collaboration style with a CRO Manager and Engineering team." (Highlight cross-functional partnership and communication.) Portfolio Presentation Strategy:

• Lead with Impact: Start your presentation with your most impactful case studies that clearly demonstrate quantifiable business results.

• Structure Clearly: For each case study, use a clear structure: Problem -> Your Role -> Process/Solution -> Results -> Learnings.

• Showcase Design System: Have a dedicated section or clear examples within case studies that illustrate your design system expertise.

• Narrate Your Process: Explain why you made certain design decisions, referencing data, user insights, or design principles.

• Be Ready for Deep Dives: Anticipate detailed questions about your Figma files, component structure, and A/B testing methodologies.

📝 Enhancement Note: Interview preparation should focus heavily on demonstrating a data-driven mindset, a strong understanding of conversion optimization, and practical experience with design systems in a DTC e-commerce context.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating measurable impact on conversion metrics (CVR, AOV, CTR) and significant experience building/scaling design systems in Figma. Tailor your presentation to highlight DTC e-commerce successes.

• Resume Optimization: Update your resume to clearly articulate your years of experience, specific responsibilities in UX/UI design, DTC/e-commerce focus, and proficiency with Figma and design systems. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on data-driven decision-making, your process for A/B testing, and your design system contributions. Be ready to discuss specific metrics and ROI.

• Research Freebird: Understand Freebird's brand, products, and customer base. Be prepared to discuss how your design philosophy aligns with their growth-oriented, execution-first culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.