Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Bradford White

Location: Ambler, PA, USA

Job Type: FULL_TIME

Category: Marketing & Design

Date Posted: 2026-09-01T14:02:37.411

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative assets for print and digital marketing initiatives, supporting Bradford White Corporation and its family of brands.

• Design and create compelling visual content for product launches, marketing campaigns, advertising, social media, and trade shows.

• Maintain brand consistency and visual identity across all marketing collateral and digital platforms, ensuring adherence to established brand standards.

• Collaborate effectively with marketing managers, product managers, agency partners, and internal stakeholders to bring creative visions to life.

• Manage multiple design projects simultaneously, prioritizing tasks, and meeting all established project timelines and deadlines with efficiency.

📝 Enhancement Note: This role is firmly rooted in the manufacturing sector, specifically supporting a company with a long history of product development. The graphic designer will be integral to translating technical product features and company heritage into visually appealing marketing materials. This requires a strong understanding of how design impacts brand perception and sales enablement within a B2B or B2B2C context, likely involving industrial or mechanical products.

📈 Primary Responsibilities

• Design and develop a wide range of marketing and sales collateral, including brochures, print and digital advertisements, flyers, point-of-sale materials, and other creative assets that align with Bradford White Corporation's brand identity.

• Create engaging digital assets for Bradford White Corporation websites, social media platforms, digital advertising campaigns, and other marketing communications, including advanced 3D product renderings.

• Diligently maintain and update creative assets within the Bradford White Corporation asset library, ensuring all materials adhere to established brand guidelines and maintain visual consistency across the entire marketing spectrum.

• Prepare production-ready creative files for commercial printing and other external production vendors, ensuring all files meet the highest technical and quality standards for flawless execution.

• Edit, retouch, and prepare product and lifestyle photography, ensuring images are optimized for effective use across print, digital, and various other marketing applications.

• Collaborate closely with marketing managers, product managers, agency partners, and other internal and external stakeholders to foster a cohesive development and execution process for all creative projects.

• Effectively manage multiple creative projects concurrently, demonstrating strong prioritization skills to meet all established project timelines and deadlines with precision and efficiency.

📝 Enhancement Note: The responsibility for creating "3D product renderings" and preparing "production-ready creative files" indicates a need for advanced technical design skills beyond basic graphic design. This suggests the role will involve working with product specifications and potentially collaborating with engineering or product development teams. The emphasis on "brand consistency" and "asset library maintenance" highlights the importance of organizational skills and adherence to established protocols within a larger corporate structure.

🎓 Skills & Qualifications

Education: College and/or Graduate Degree in Graphic Design, Visual Communications, or a closely related field is required.

Experience: A minimum of two (2) years of professional graphic design experience is mandatory. Related industry experience is a plus but not a strict requirement.

Required Skills:

• Portfolio: A strong portfolio demonstrating creative thinking, conceptual development, and proven technical ability in graphic design.

• Adobe Creative Suite Proficiency: Must be highly proficient in Adobe InDesign, Adobe Photoshop, and Adobe Illustrator for comprehensive design execution.

• 3D/CAD Software: Proficiency in Blender or CAD software is required for creating 3D product renderings and technical visualizations.

• Presentation Software: Must be proficient in Microsoft PowerPoint for developing presentations and internal communications.

• Design Fundamentals: Strong understanding of typography, layout principles, color theory, and visual hierarchy to create impactful designs.

• Attention to Detail: Exceptional attention to detail is critical for ensuring accuracy in all design outputs and file preparations.

• Feedback & Revision: Demonstrated ability to accept constructive feedback and effectively revise designs based on stakeholder input.

• Organizational Skills: Strong organizational and time management skills are essential for managing multiple projects and meeting deadlines.

Preferred Skills:

• Photography & Videography: Additional experience with photography and/or videography, including shooting and editing.

• Video Editing Software: Experience with Adobe Premiere and Adobe After Effects for motion graphics and video production.

📝 Enhancement Note: The requirement for Blender or CAD, along with preferred experience in Adobe Premiere and After Effects, suggests this role goes beyond traditional graphic design. It implies a need for technical visualization skills, potentially for product showcases or marketing materials that require 3D representations or basic motion graphics. The inclusion of "3D product renderings" specifically points towards the need for software capable of generating realistic product visuals, often used in manufacturing marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Showcase a minimum of 3-5 diverse projects that demonstrate your ability to translate complex information (e.g., product features, technical specs) into clear and engaging visual narratives.

• Brand Adherence: Include examples where you successfully maintained or adapted designs within existing brand guidelines, highlighting your understanding of brand consistency.

• Technical Proficiency: Demonstrate proficiency in the required software (Adobe Creative Suite, Blender/CAD) through the quality and complexity of your designs, particularly in areas like 3D rendering or intricate layout work.

• Project Scope: Present a range of project types, from print collateral (brochures, ads) to digital assets (social media graphics, web banners), and ideally include examples of 3D renderings or motion graphics if applicable.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow, from initial brief and concept development to final file delivery, emphasizing how you manage feedback and revisions.

• File Management: Demonstrate an understanding of proper file naming conventions, organization, and preparation for print and digital production environments, ensuring efficiency and accuracy.

• Collaboration & Communication: Provide examples of how you have collaborated with cross-functional teams (e.g., marketing managers, product specialists) to gather requirements, present concepts, and finalize designs.

📝 Enhancement Note: Given the role's focus on product-centric marketing in a manufacturing environment, a portfolio that includes technical illustrations, 3D product renderings, or creative ways of visualizing product features will be highly advantageous. The ability to demonstrate a structured design process, from concept to final production files, is crucial.

💵 Compensation & Benefits

Salary Range: Based on the location (Ambler, PA), experience level (2-5 years), and the specialized skill set including 3D rendering and CAD software, a competitive annual salary range for a Marketing Graphic Designer in this region typically falls between $55,000 to $75,000. This estimate considers the cost of living in the Philadelphia metropolitan area and industry benchmarks for graphic design roles with advanced technical requirements.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans designed to support employee well-being.

• Retirement Savings: 401(k) plan with potential company matching contributions to help employees save for the future.

• Paid Time Off: Generous paid time off (PTO) policy, including vacation days, sick leave, and company holidays, allowing for work-life balance.

• Professional Development: Opportunities for continued learning, including access to training for new design software, workshops, and potential reimbursement for relevant certifications or courses.

• Employee Assistance Program (EAP): Confidential support services for employees facing personal or work-related challenges.

• Life and Disability Insurance: Employer-provided life insurance and short-term/long-term disability coverage.

Working Hours: Standard full-time working hours, typically 40 hours per week. While the role is on-site, there may be occasional flexibility required for critical project deadlines or urgent marketing needs, with potential for occasional overtime.

📝 Enhancement Note: The estimated salary range is based on data from reputable salary aggregators for Graphic Designers in the Ambler, PA area with 2-5 years of experience, factoring in the specific software requirements (Blender/CAD, Adobe Suite). Benefits are standard for a company of Bradford White's size and industry, aiming to attract and retain talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (specifically Water Heaters, Boilers, and Water Storage Products). Bradford White Corporation has a long-standing history in the manufacturing sector, emphasizing product quality, technological advancement, and domestic production. This industry context suggests a focus on reliability, engineering, and practical application in their marketing efforts.

Company Size: Over 2,000 employees. This indicates a well-established organization with structured departments and established processes, offering stability and potential for career growth.

Founded: 1881. With a history dating back to the late 19th century, Bradford White has a deep heritage and a proven track record in its market. This longevity suggests a culture that values tradition, quality, and long-term relationships.

Team Structure:

• Marketing Department: The graphic designer will be part of the Marketing Department, likely working closely with marketing managers, product managers, and potentially a content specialist or digital marketing coordinator.

• Reporting Structure: The role will likely report to a Marketing Manager or Director of Marketing, with a clear hierarchical structure common in larger manufacturing firms.

• Cross-functional Collaboration: Significant collaboration is expected with product management teams to understand product features, sales teams to create effective collateral, and potentially engineering or product development for technical accuracy and 3D renderings.

Methodology:

• Data-Informed Design: While creative, designs will likely be informed by market research, product specifications, and sales performance data to ensure effectiveness.

• Brand Governance: A strong emphasis on adhering to brand guidelines and maintaining visual consistency across all assets will be a core methodology.

• Iterative Development: The design process will involve feedback loops and revisions to meet stakeholder requirements and optimize creative output.

Company Website: https://www.bradfordwhite.com/

📝 Enhancement Note: The company's focus on "Built to be the Best®" and its long history imply a culture that values quality, durability, and American manufacturing. The graphic designer's role is to visually represent these core values and the technical superiority of their products.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-to-mid-level individual contributor role within the Marketing function. It's designed for someone who has foundational graphic design skills and is looking to deepen their expertise in a corporate manufacturing environment, focusing on applying design principles to support sales and marketing objectives.

Reporting Structure: The Marketing Graphic Designer will report to a Marketing Manager or Director, providing a direct line of communication for project assignments, feedback, and performance reviews. This structure allows for focused mentorship and guidance.

Operations Impact: The graphic designer's work directly impacts the company's brand perception, sales enablement, and marketing campaign effectiveness. High-quality, consistent, and compelling visual assets are crucial for attracting and retaining customers in the competitive manufacturing sector, influencing lead generation and customer engagement.

Growth Opportunities:

• Skill Specialization: Opportunity to become a subject matter expert in specific areas like 3D product rendering, motion graphics, or advanced print production within the company's design function.

• Project Leadership: As experience grows, take on more complex and high-profile design projects, potentially leading creative aspects of major campaigns or product launches.

• Cross-functional Exposure: Gain deeper understanding of product development, marketing strategy, and sales processes, which can open doors to broader marketing roles or product marketing positions.

• Mentorship: Potential to mentor junior designers or interns as the team grows.

📝 Enhancement Note: Growth in this role is likely to be through deepening technical design expertise and taking on more strategic creative responsibilities rather than rapid vertical management progression, aligning with typical career paths for specialized creative roles in established corporations.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Bradford White's corporate headquarters in Ambler, PA. The workspace is likely designed to foster collaboration and productivity for the marketing team.

Office Location(s): The primary work location is Ambler, Pennsylvania, within Montgomery County, a suburban area of Philadelphia. This location offers access to a skilled workforce and is part of a significant industrial and commercial region.

Workspace Context:

• Collaborative Hub: The marketing department likely functions as a collaborative hub, with designers working in proximity to marketing managers, product specialists, and other team members to facilitate quick communication and idea exchange.

• Technology Rich: Expect access to industry-standard design software and hardware, including powerful workstations and potentially specialized equipment for photography or rendering.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and project-specific discussions to ensure alignment and creative synergy.

Work Schedule: The standard work schedule is 40 hours per week. While the role is primarily office-based, occasional travel (up to 10%) is required for training, trade shows, or market research, necessitating flexibility in scheduling during those periods.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, team dynamics, and direct access to company resources and personnel for the graphic designer. The suburban location might offer a balance between professional accessibility and a more focused work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and creative fit.

• Portfolio Review & Technical Interview: Candidates will be asked to present their portfolio, discussing their design process, technical skills (especially with Adobe Suite and Blender/CAD), and how they approach creative problem-solving. This may include specific questions about their experience with 3D renderings or product visualization.

• Team/Manager Interview: Discussions will focus on cultural fit, collaboration style, project management approach, and how the candidate's skills align with Bradford White's marketing objectives and brand values.

• Final Interview: Potentially with a senior marketing leader, focusing on strategic thinking, long-term career aspirations, and alignment with the company's vision.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your proficiency in the required software (Adobe InDesign, Photoshop, Illustrator, Blender/CAD) and demonstrate your ability to create effective marketing collateral for products.

• Highlight Process: For each selected project, be prepared to walk through your design process: understanding the brief, concept development, software used, challenges faced, and how you incorporated feedback.

• Showcase Technical Skills: Emphasize any 3D renderings, technical illustrations, or complex layouts. Explain the technical aspects of these projects and how they served the marketing goal.

• Brand Consistency Examples: Include examples where you worked within strict brand guidelines or adapted designs for different platforms while maintaining consistency.

• Quantify Impact (if possible): If any of your designs contributed to measurable marketing success (e.g., increased engagement, successful product launch), be ready to discuss it.

Challenge Preparation:

• Design Scenario: You may be given a hypothetical design challenge related to a Bradford White product, requiring you to outline your approach to creating a marketing asset (e.g., a digital ad, a brochure concept).

• Software Proficiency Test: Be ready for questions or even a brief practical exercise assessing your speed and accuracy with key design software.

• Brand Interpretation: Be prepared to discuss how you would interpret and apply Bradford White's brand identity to new marketing materials.

📝 Enhancement Note: The emphasis on a "Strong portfolio demonstrating creative thinking and technical ability" and specific software requirements means the portfolio review will be a critical stage. Candidates should be ready to articulate their design decisions and demonstrate technical mastery.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks.

  • Adobe InDesign: For layout and print design of brochures, flyers, and advertisements.
  • Adobe Photoshop: For image editing, retouching, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.

• 3D Modeling & Rendering:

  • Blender or CAD Software: Required for creating 3D product renderings, visualizations, and potentially technical illustrations. This is a key differentiator for this role.

• Presentation Software:

  • Microsoft PowerPoint: For creating internal presentations, sales decks, and proposal visuals.

Analytics & Reporting: While not a primary design tool, an understanding of how design impacts analytics (e.g., click-through rates on digital ads) is beneficial. Familiarity with basic web analytics or social media metrics dashboards may be a plus.

CRM & Automation: Not directly applicable to the graphic designer's core tasks, but awareness of how marketing assets are deployed through CRM or marketing automation platforms (e.g., email campaigns) would be advantageous.

📝 Enhancement Note: The explicit mention of Blender or CAD alongside the Adobe Creative Suite is a significant indicator of the technical depth expected. This isn't just about visual appeal; it's about creating accurate and professional representations of manufactured products.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: Reflecting Bradford White's "Built to be the Best®" motto, the design team will likely value precision, high-quality output, and a commitment to producing polished, professional work.

• Collaboration & Teamwork: Working within a corporate structure requires effective collaboration with marketing managers, product specialists, and potentially other departments to ensure cohesive messaging and brand representation.

• Brand Integrity: A strong emphasis on maintaining and upholding the company's established brand identity and visual standards across all creative materials.

• Innovation with Purpose: While valuing tradition, there's also an expectation to bring creative solutions that support modern marketing objectives and product launches, utilizing new technologies like 3D rendering.

Collaboration Style:

• Partnership Approach: Designers will likely work in close partnership with marketing managers to understand campaign goals and product features, translating these into compelling visuals.

• Feedback Integration: An open environment for receiving and incorporating feedback from various stakeholders, demonstrating adaptability and a client-service mindset.

• Knowledge Sharing: Opportunities to share design best practices, new techniques, and creative inspiration within the marketing team to foster continuous improvement.

📝 Enhancement Note: The company's long history and manufacturing focus suggest a culture that values reliability, technical expertise, and a methodical approach to work. The design team will need to balance creativity with these core corporate values.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Concepts: Effectively visualizing complex technical specifications and product benefits for a diverse audience, moving beyond purely aesthetic design.

• Balancing Brand Consistency with Creativity: Maintaining strict brand guidelines while still producing fresh, engaging, and innovative design solutions.

• Managing Multiple Stakeholder Demands: Juggling feedback and requirements from various internal teams (marketing, product, sales) to deliver designs that satisfy multiple objectives.

• Keeping Pace with Technology: Continuously learning and adapting to new design software and rendering techniques (e.g., advancements in 3D modeling or animation) to stay relevant and effective.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Blender/CAD, Adobe Premiere, After Effects, or other relevant design and visualization tools.

• Product & Industry Knowledge: Gaining in-depth understanding of Bradford White's product lines and the broader manufacturing industry, which can inform more strategic design decisions.

• Project Ownership: Taking on greater responsibility for key marketing campaigns or product launch collateral, leading the visual creative direction.

• Cross-functional Exposure: Learning about marketing strategy, product development, and sales enablement to broaden understanding of business operations.

📝 Enhancement Note: The primary challenges will revolve around bridging the gap between technical product information and compelling visual communication, a common hurdle in manufacturing marketing. Growth will be tied to mastering specialized tools and contributing strategically to marketing efforts.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your typical design process from receiving a brief to delivering final assets, specifically for a product like a water heater or boiler." (Focus on how you incorporate technical details and brand guidelines).

• Software Application: "How have you used Blender/CAD to create product visualizations, and what was the impact of these visuals on a marketing campaign?" (Be ready to discuss specific examples and your technical approach).

• Brand Interpretation: "How would you approach creating marketing materials for a company with a long history like Bradford White, balancing tradition with modern design aesthetics?" (Showcase your understanding of brand heritage and contemporary design principles).

Company & Culture Questions:

• Motivation: "What interests you about working for a manufacturing company like Bradford White, and what do you hope to achieve in this role?"

• Teamwork: "Describe a time you had to collaborate with non-designers (e.g., engineers, product managers) to create a marketing asset. How did you ensure their technical input was accurately represented visually?"

• Feedback Handling: "How do you handle constructive criticism on your designs, especially when it comes from multiple stakeholders with differing opinions?"

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation to tell a story for each project, starting with the objective, detailing your creative solution, highlighting the tools and techniques used, and concluding with the outcome or impact.

• Technical Showcase: Clearly point out projects that demonstrate your proficiency in Adobe InDesign, Photoshop, Illustrator, and especially Blender/CAD. Be prepared to explain your workflow for 3D renderings.

• Brand Alignment: For each relevant project, explain how you adhered to or adapted brand guidelines, demonstrating your understanding of brand consistency.

• Conciseness: Be mindful of time; focus on your strongest, most relevant projects, and be prepared to answer questions concisely and directly.

📝 Enhancement Note: Interviewers will likely probe deeply into your technical capabilities with the required software, especially Blender/CAD, and your ability to apply design principles to a manufacturing context. Demonstrating an understanding of product marketing and brand consistency will be key.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on the Bradford White careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects showcasing proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and, crucially, Blender or CAD software. Emphasize designs that involve product visualization or technical representation.

• Resume Optimization: Ensure your resume clearly lists your years of experience, educational background, and proficiency with all required software. Use keywords from the job description such as "graphic design," "3D product renderings," "marketing collateral," and "brand consistency."

• Prepare for Portfolio Presentation: Practice walking through your strongest projects, articulating your design process, technical choices, and how your work aligns with marketing objectives and brand standards. Be ready to discuss your experience with 3D rendering software specifically.

• Company Research: Familiarize yourself with Bradford White's products, history, and their current marketing efforts. Understand their "Built to be the Best®" slogan and how design can support these values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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