Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Kaizen Gaming

Location: Athens, Greece

Job Type: Full-time

Category: Product Design / Visual Design

Date Posted: 2026-09-01

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation and delivery of high-quality static and animated visual assets for digital product surfaces and in-app placements, ensuring a consistent and engaging user experience.

• Act as the primary guardian of visual consistency across multiple international markets by owning the creation, maintenance, and adoption of visual design guidelines.

• Lead the comprehensive asset governance process, including the critical review and creation of game thumbnails to uphold quality and brand standards across all platforms.

• Effectively manage communication and workflows with external creative partners, ensuring seamless collaboration and timely delivery of assets.

• Contribute to the growth of the design team by mentoring intern designers, fostering their development, and ensuring the quality of their output.

📝 Enhancement Note: While the core responsibilities are clearly outlined, this role emphasizes a strong blend of hands-on design execution, strategic guideline development, and team leadership. The "Senior" title, coupled with mentoring and ownership of guidelines, suggests a need for a candidate who can not only create but also define and uphold design standards within a fast-paced, multi-market environment. The inclusion of AI tools indicates a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Design and deliver static and animated visual assets for product surfaces and in-app placements across multiple markets, balancing speed and quality to meet business objectives.

• Own the creation, maintenance, and adoption of visual design guidelines, serving as the visual consistency guardian and primary support for local market teams.

• Lead asset curation and governance, including reviewing and creating game thumbnails to ensure quality and consistency standards are met across all platforms and market variations.

• Coordinate communication and workflows with external creative partners, managing briefing processes, feedback cycles, and ensuring alignment with brand standards.

• Monitor and mentor intern designers, supporting their professional development and ensuring the output quality aligns with Kaizen Gaming's high standards.

• Collaborate closely with Product Designers, UX Designers, and Marketing teams to ensure visual assets align with overall product strategy and user experience goals.

• Stay abreast of emerging design trends, technologies, and AI creative tools to continuously improve design processes and output.

📝 Enhancement Note: The responsibilities highlight a dual focus on individual contribution (asset creation) and strategic oversight (guidelines, governance, mentoring). The emphasis on "multiple markets" and "external creative partners" indicates a need for strong communication, project management, and adaptability in handling diverse requirements and stakeholder needs.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for senior-level design roles. A strong portfolio can often substitute for formal education.

Experience: 4–6 years of professional experience in visual design, with a significant focus on digital product environments and user-facing interfaces.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, including advanced capabilities in Photoshop, Illustrator, After Effects, and Premiere Pro for both static and motion design.

• A compelling and diverse portfolio demonstrating strong static and animated visual design work within digital product and in-app contexts.

• Proven experience creating, documenting, and maintaining comprehensive visual design guidelines across multiple markets or brands, ensuring brand consistency.

• Demonstrated experience managing external creative partner relationships, including briefing, providing constructive feedback, and overseeing delivery cycles.

• Comfortable and proficient in integrating and utilizing AI tools within the day-to-day creative workflow to enhance efficiency and explore new creative avenues.

• Experience in mentoring, guiding, or formally supervising junior designers or interns, including providing constructive feedback and fostering skill development.

• Fluent English (written and spoken) is essential for effective daily collaboration with international teams and external partners. Preferred Skills:

• Foundational understanding of product design principles and core UX thinking, enabling better collaboration with UX/UI teams.

• Prior experience within the iGaming or sports betting industry, providing context for specific design challenges and user behaviors.

• Familiarity with localization workflows and best practices for adapting visual assets across diverse international markets.

• Basic proficiency in Figma for collaborative design reviews and integration within product design workflows.

📝 Enhancement Note: The required skills emphasize a blend of technical design mastery (Adobe Suite, motion graphics), strategic thinking (guidelines, governance), and interpersonal leadership (mentoring, external partner management). The explicit mention of AI tools suggests a preference for candidates who are adaptable and embrace new technologies in their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing static visual assets for digital products, highlighting layout, typography, color theory, and brand application.

• A robust collection of animated visual assets, demonstrating expertise in motion graphics, transitions, micro-interactions, and storytelling through animation.

• Case studies detailing the process of creating and maintaining design guidelines for multi-market or multi-brand applications, including examples of implemented guidelines.

• Examples of asset governance processes, specifically showcasing game thumbnail review and creation, detailing quality checks and consistency measures.

• Demonstrations of collaboration with external creative partners, illustrating briefing documents, feedback loops, and final asset integration.

• Evidence of AI tool integration in the design workflow, showcasing how AI was used to enhance creativity, efficiency, or output quality.

• Examples of work where mentoring or guidance was provided to junior designers or interns, demonstrating leadership and development skills. Process Documentation:

• Clearly articulate the process for designing and delivering visual assets under tight deadlines, including workflow stages from concept to final delivery.

• Detail the methodology for developing and enforcing visual design guidelines, including stakeholder buy-in, implementation, and ongoing maintenance strategies.

• Outline the approach to asset curation and governance, including quality assurance checks, brand compliance, and the process for reviewing and approving game thumbnails.

• Describe the process for managing external creative partners, from initial brief to final asset integration, including communication protocols and performance evaluation.

• Illustrate the process for mentoring junior designers, including onboarding, feedback delivery, skill development plans, and performance monitoring.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding evidence of not just design output but also the strategic processes and leadership capabilities expected of a Senior Visual Designer in a multi-market context. Emphasis on governance, guidelines, and external partner management indicates a need for a candidate who can operate with a high degree of autonomy and strategic influence.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Visual Designer with 4-6 years of experience in Athens, Greece, the estimated annual salary range is €35,000 - €55,000. This estimate considers the cost of living in Athens, the seniority of the role, and the specialized skills required, including motion graphics and AI tool proficiency. The specific offer will depend on the candidate's experience, portfolio, and interview performance.

Benefits:

• Hybrid way of working: Offers flexibility by combining remote and in-office work.

• Onboarding buddy: Provides dedicated support during the initial period to ensure a smooth transition into the company and role.

• Competitive pay and bonus scheme: Includes a strong base salary and performance-based bonuses.

• Private health insurance: Comprehensive coverage for the employee and their family.

• Monthly meal allowance: Financial support for daily meals.

• Developmental 360° feedback framework: Structured feedback system for continuous professional growth.

• Unlimited access to Udemy & continuous training: Opportunities for ongoing learning and skill development.

• Family Support: Benefits designed to support employees with family responsibilities.

• High-end hardware: Provision of necessary tools and technology to perform the job effectively.

Working Hours: Kaizen Gaming offers a standard full-time work week, likely around 40 hours, with a hybrid work arrangement allowing for flexibility in location. Specific daily hours may be subject to team coordination and business needs, with an expectation of availability during core business hours for effective collaboration.

📝 Enhancement Note: The salary range is a professional estimate based on market data for Athens, Greece, and the specified experience level and responsibilities. The benefits package is comprehensive, reflecting a commitment to employee well-being and professional development, which is attractive to senior-level talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Kaizen Gaming operates within the GameTech industry, specifically focusing on online gaming and sports betting platforms like Betano. This industry is characterized by rapid technological advancement, a strong emphasis on user experience, data-driven decision-making, and a competitive global market.

Company Size: With over 2,700 employees ("Kaizeners") across 3 continents and operating in 20 markets, Kaizen Gaming is a large, international organization. This size implies a structured environment with established processes, significant resources, and opportunities for cross-functional collaboration on a global scale.

Founded: Founded in 2011, Kaizen Gaming has grown significantly over the past decade, establishing itself as a major player in the GameTech sector. This history suggests a company with a proven track record, experience in scaling operations, and a mature approach to business development and technological innovation.

Team Structure:

• The Product Design team is likely a core component of the product development lifecycle, comprising various specializations such as UI/UX Designers, Visual Designers, and potentially UX Researchers.

• The reporting structure for a Senior Visual Designer would typically be to a Design Lead, Head of Product Design, or a Product Manager, with direct interaction and collaboration with cross-functional product teams.

• Cross-functional collaboration is paramount, involving close partnerships with Product Managers, Developers, Marketing teams, and local market specialists to ensure design alignment and successful asset implementation. Methodology:

• Data Analysis and Insights: Decisions are likely driven by data, including user behavior analytics, A/B testing results, and market performance metrics to inform design choices and optimize visual assets.

• Workflow Planning and Optimization: Emphasis on efficient workflows for asset creation, guideline adherence, and cross-market deployment, especially given the fast-paced nature of the iGaming industry.

• Automation and Efficiency Practices: The role's emphasis on AI tools suggests a company culture that embraces automation and seeks to improve efficiency through technology in creative processes.

Company Website: https://careers.kaizengaming.com/

📝 Enhancement Note: The company's status as a large, international GameTech provider implies a dynamic, results-oriented environment. The focus on technology, data, and multi-market operations will shape the daily work and expectations for a Senior Visual Designer, requiring adaptability and a strategic mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Visual Designer," indicating a position that requires significant experience and the ability to operate with a high degree of autonomy. It involves not only executing design tasks but also contributing strategically to design standards, processes, and team development. The scope includes ownership of specific design areas like asset governance and guideline management.

Reporting Structure: The Senior Visual Designer will likely report to a Design Lead or Head of Product Design. They will also collaborate closely with Product Managers, UX Designers, Developers, and Marketing stakeholders, requiring strong communication and influencing skills across different departments.

Operations Impact: The visual design directly impacts user engagement, brand perception, and conversion rates for Kaizen Gaming's products. High-quality, consistent, and compelling visual assets are crucial for attracting and retaining millions of customers across diverse international markets. The role's impact extends to ensuring brand integrity and facilitating market-specific adaptations.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in motion graphics, advanced animation techniques, and AI-driven design tools. Potential to specialize in specific product areas or market visual strategies.

• Leadership Development: Transitioning into a Lead Visual Designer role, managing a team of designers, or taking on greater responsibility for design strategy and execution across larger projects or product lines.

• Cross-Functional Expertise: Developing a deeper understanding of UX principles, product management, and marketing strategies through close collaboration, potentially leading to roles in product design leadership or creative direction.

📝 Enhancement Note: The "Senior" designation and the inclusion of mentoring responsibilities point towards a role that serves as a stepping stone for future leadership or specialized design roles within Kaizen Gaming or the broader industry. The emphasis on multi-market operations suggests opportunities to gain international design strategy experience.

🌐 Work Environment

Office Type: Kaizen Gaming operates with a hybrid work model, indicating a flexible approach that combines remote work with in-office presence. This suggests a modern work environment designed to foster both independent work and collaborative team sessions.

Office Location(s): The primary work location is Athens, Greece. While specific office details are not provided, major tech companies in Athens typically offer well-equipped, modern office spaces designed for collaboration and productivity.

Workspace Context:

• Collaborative Environment: The hybrid model and team-based responsibilities imply an office designed to facilitate team meetings, brainstorming sessions, and face-to-face collaboration when needed.

• Operations Tools and Technology: Employees are provided with "High-end hardware," ensuring they have the necessary tools to perform demanding design tasks efficiently. Access to design software and relevant project management tools is expected.

• Operations Team Interaction: The hybrid setup means opportunities for direct interaction with the design team and other departments will occur during in-office days, fostering team cohesion and knowledge sharing.

Work Schedule: The role is full-time, with a likely standard 40-hour work week. The hybrid arrangement offers flexibility, allowing employees to balance personal needs with professional commitments. Core working hours will likely be established for essential team synchronization and communication.

📝 Enhancement Note: The hybrid model and provision of high-end hardware suggest a company that invests in its employees' productivity and well-being, catering to modern work preferences while maintaining a collaborative team structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, their design process, role in asset creation, guideline development, and mentoring experiences. Expect questions about handling multi-market challenges and AI integration.

• Technical/Skills Assessment: This may involve a practical design exercise or a detailed discussion about specific design tools (e.g., Adobe Creative Suite, After Effects) and animation techniques.

• Behavioral & Cultural Fit Interview: Assessing your ability to work in a hybrid environment, collaborate with international teams, manage external partners, and mentor junior designers. Questions will focus on problem-solving, adaptability, and alignment with Kaizen Gaming's values.

• Final Interview: Potentially with senior leadership, focusing on strategic vision, leadership potential, and overall fit within the company.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that directly align with the job description, emphasizing static and animated assets for digital products, guideline creation, and asset governance.

• Storytelling is Key: For each project, clearly articulate the problem, your role and process, the solutions you designed (including static and animated examples), the challenges faced (especially multi-market or AI integration), and the impact or results achieved.

• Highlight Governance & Guidelines: Dedicate specific examples or sections to demonstrate your experience in creating, maintaining, and enforcing design guidelines and leading asset governance processes.

• Showcase Mentorship: If possible, include an example or discuss your approach to mentoring junior designers or interns.

• Visual Quality & Polish: Ensure your portfolio is impeccably designed, easy to navigate, and visually representative of your senior-level quality and attention to detail.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge that might involve creating a visual asset, proposing a guideline update, or solving a specific design problem relevant to the iGaming industry. Focus on demonstrating your process, efficiency, and strategic thinking.

• Motion Graphics Proficiency: If a practical test is involved, ensure your skills in After Effects or similar tools are sharp, focusing on creating polished and effective animations within a reasonable timeframe.

• AI Integration: Be ready to discuss how you've used AI tools in your workflow and how you envision them enhancing the design process at Kaizen Gaming.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative and strategic capabilities. A strong portfolio that clearly demonstrates ownership of guidelines, governance, and mentoring, alongside high-quality visual design and motion graphics, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency is mandatory, with a focus on Photoshop (raster graphics, UI mockups), Illustrator (vector graphics, icons), and After Effects (motion graphics, animation). Premiere Pro may also be relevant for video asset creation.

• Motion Graphics & Animation Software: Beyond After Effects, familiarity with other animation tools or plugins that enhance workflow efficiency and creative output could be beneficial.

• AI Creative Tools: Comfort and experience with AI-powered design tools (e.g., Adobe Firefly, Midjourney, DALL-E) for ideation, asset generation, or workflow enhancement.

Analytics & Reporting:

• While not a primary focus for this role, understanding how visual assets perform through analytics tools (e.g., Google Analytics, Adobe Analytics) or internal dashboards can provide valuable context for optimization. CRM & Automation:

• Not directly applicable to the Senior Visual Designer role, but an understanding of how design assets integrate into marketing automation platforms or customer-facing applications is helpful. Collaboration & Prototyping:

• Figma: Basic knowledge is preferred for seamless collaboration with product design teams, allowing for participation in design reviews and asset handoffs.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing tasks, workflows, and communication within project teams.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly After Effects, and the explicit mention of AI tools highlight the core technical requirements. Figma proficiency is a valuable addition for cross-functional integration.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A deep commitment to delivering visually stunning, high-quality assets that elevate the brand and user experience.

• Consistency & Governance: Upholding brand integrity and visual coherence across all markets and platforms through diligent guideline adherence and asset management.

• Collaboration & Teamwork: Fostering a supportive and inclusive environment where ideas are shared, feedback is constructive, and collective success is prioritized, especially within a hybrid setting.

• Innovation & Efficiency: Embracing new technologies like AI and optimizing workflows to achieve greater efficiency and creative impact.

• Customer-Centricity: Designing with the end-user in mind, ensuring visual elements enhance usability, engagement, and overall customer satisfaction.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Managers, UX Designers, Developers, and Marketing teams to ensure design solutions are aligned with business objectives and technical feasibility.

• Process Review Culture: Encouraging open dialogue about design processes, workflows, and tool utilization to identify areas for improvement and implement best practices.

• Knowledge Sharing: Proactively sharing insights, techniques, and learnings with colleagues, particularly with junior designers and interns, to foster collective growth and maintain high standards.

📝 Enhancement Note: The company culture appears to value both high-quality creative output and efficient, collaborative processes. The emphasis on innovation (AI) and global consistency suggests a forward-thinking and results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced iGaming environment, delivering high-quality visual assets and animations quickly across multiple markets can be demanding. Mitigation involves efficient workflows, clear prioritization, and effective use of AI tools.

• Maintaining Multi-Market Consistency: Ensuring visual guidelines are adopted and consistently applied across diverse cultural contexts and market-specific requirements requires strong communication and governance.

• Integrating AI Tools Effectively: Learning and adapting to new AI technologies, ensuring they enhance rather than hinder the creative process, and managing potential ethical or quality concerns.

• Mentoring and Development: Effectively guiding junior designers, providing constructive feedback, and ensuring their output meets senior-level standards while fostering their growth.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepening expertise in advanced animation, 3D design, or exploring specialized areas within product visualization relevant to the iGaming industry.

• Industry Conferences & Certifications: Opportunities to attend design conferences, workshops, and pursue certifications in relevant software or design methodologies.

• Operations Mentorship & Leadership: Potential to transition into a Lead Designer role, taking on more strategic responsibilities, managing projects, and leading design initiatives within Kaizen Gaming.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic, global company, emphasizing the need for strong project management, adaptability, and continuous learning. The growth opportunities are aligned with career progression in design leadership and specialized skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating and maintaining visual design guidelines for a multi-market product. How do you ensure adoption and consistency?" (Focus on process, governance, and stakeholder management.)

• "How have you used AI tools in your visual design workflow? Can you provide an example of how AI helped you achieve a specific outcome (e.g., speed, creativity, quality)?" (Highlight practical application and understanding of AI's role.)

• "Walk us through a complex animated asset project from concept to delivery. What were the key challenges, and how did you overcome them?" (Demonstrate your motion graphics expertise, problem-solving skills, and project management.) Company & Culture Questions:

• "What do you know about Kaizen Gaming and the iGaming industry? How do you see visual design contributing to our success?" (Show research and understanding of the business context.)

• "Describe your experience mentoring junior designers or interns. What is your approach to providing feedback and fostering growth?" (Assess leadership and team development capabilities.)

• "How do you approach balancing creative vision with business objectives and technical constraints in a fast-paced environment?" (Evaluate your strategic thinking and adaptability.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and design philosophy. Then, present 3-5 key projects, dedicating sufficient time to each. For each project, clearly articulate the problem, your specific role and contributions, the design process, the final deliverables (static and animated), challenges, and outcomes.

• Highlight Key Responsibilities: Explicitly showcase projects that demonstrate your experience with asset governance, game thumbnail creation, and guideline development.

• Showcase Motion Graphics: Use video clips or interactive demos for animated assets. Explain the technical aspects and creative intent behind your motion design choices.

• Discuss AI Integration: Be prepared to point out specific examples in your portfolio where AI tools were used and explain the benefits.

• Engage and Interact: Treat the presentation as a conversation. Be ready to answer questions about your decisions, process, and how your work aligns with Kaizen Gaming's needs.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also strategic thinking, leadership potential, and adaptability to the specific demands of the iGaming industry and Kaizen Gaming's operational model.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on the Kaizen Gaming careers page.

• Tailor your resume: Highlight experience in digital product design, motion graphics, guideline creation, asset governance, and AI tool usage, using keywords from the job description. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features static and animated assets for digital products, case studies on guideline development and asset governance, and examples of AI integration. Make sure it's easily accessible and visually polished.

• Prepare for interview questions: Practice articulating your design process, leadership experience (mentoring), and how you handle multi-market challenges and AI integration. Research Kaizen Gaming and the iGaming industry.

• Practice your portfolio presentation: Rehearse walking through your key projects, clearly explaining your role, process, and impact, especially for responsibilities aligned with this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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