Senior Digital Product Designer (UX)

📍 Job Overview

Job Title: Senior Digital Product Designer (UX)

Company: itsme®

Location: Brussels, Belgium

Job Type: FULL_TIME

Category: Product Design / User Experience

Date Posted: 2026-09-20

Experience Level: 5-10 years

Remote Status: Hybrid (2 days in office, 3 days remote)

🚀 Role Summary

• Shape the user experience for a rapidly growing digital identity platform used by millions across Europe, focusing on intuitive and accessible design.

• Drive the end-to-end design process for new features, from conceptualization and wireframing to high-fidelity prototyping and user validation.

• Collaborate closely with product managers, developers, and stakeholders to translate user needs and business objectives into impactful design solutions.

• Contribute to the evolution and consistency of the company's design system, identifying gaps and developing new components.

• Leverage user research and data analytics to inform design decisions and advocate for user-centricity within a fast-paced, agile environment.

📝 Enhancement Note: This role is positioned within a scale-up environment, implying a dynamic and evolving product landscape. The "Senior" title suggests a need for independent ownership of design initiatives and potential mentorship of junior designers. The focus on digital identity and European expansion indicates a need for a strong understanding of privacy, security, and diverse user needs across different markets.

📈 Primary Responsibilities

• Feature Design & Development: Collaborate with product managers, solution architects, developers, and cross-functional stakeholders to conceptualize, design, and launch new features.

• Design Documentation & Communication: Clearly articulate and present design decisions, rationale, and user insights to stakeholders at all levels, including executive leadership and development teams.

• Product Experience Vision: Contribute to the overarching product experience strategy and long-term design vision for the itsme® platform.

• User-Centered Design Execution: Translate complex user needs and business goals into clear, intuitive, and engaging user interfaces and experiences.

• Prototyping & Wireframing: Create comprehensive wireframes, wireflows, and high- and low-fidelity prototypes, with a primary focus on using Figma.

• Design System Management: Ensure consistency with the existing design system while identifying opportunities for innovation, building new components, and updating existing ones.

• User Research & Validation: Plan and conduct user research and usability testing, often in partnership with external UX research specialists, to validate design concepts and gather actionable insights.

• Data-Informed Design: Utilize user insights, analytics data, and user behavior patterns to guide and support design choices, ensuring data-driven decision-making.

• Stakeholder Advocacy: Act as a strong advocate for user needs, effectively balancing them against technical constraints and business objectives.

• Feature Refinement Support: Work closely with product managers and functional analysts during the feature refinement phase to ensure all business and user requirements are clearly understood and addressed.

• Developer Collaboration: Partner with development teams during the implementation phase to ensure the accurate and high-quality execution of designs.

• Industry Trend Awareness: Continuously stay abreast of the latest trends, best practices, and emerging technologies in UX/UI design, product design, and user behavior.

• Content Integration: Apply meaningful placeholder copy within designs to assist copywriting efforts and ensure cohesive content integration.

• Accessibility Compliance: Design with a strong emphasis on accessibility, ensuring compliance with relevant European Accessibility Guidelines.

📝 Enhancement Note: The responsibilities highlight a comprehensive UX/UI role, requiring not just design execution but also strategic input, research leadership, and cross-functional collaboration. The emphasis on the design system and accessibility indicates a mature product development process.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior roles in this domain. Equivalent practical experience will also be considered.

Experience: A minimum of 5 years of proven experience as a Digital Product Designer, UX Designer, or in a similar role, with a strong emphasis on mobile application design.

Required Skills:

• UX/UI Design Expertise: Deep understanding of user-centered design principles, UX best practices, and the entire design lifecycle.

• Portfolio of Work: A robust portfolio showcasing a diverse range of successful digital design projects, with a particular emphasis on mobile app design.

• Figma Proficiency: Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Mobile-First Design: Profound knowledge and practical application of mobile-first design patterns and best practices.

• Wireframing & Prototyping: Demonstrated ability to create clear wireframes, wireflows, and interactive prototypes.

• User Research & Usability Testing: Experience planning and conducting user research, interviews, and usability testing to gather insights and validate designs.

• Design System Contribution: Experience working with and contributing to design systems, including creating or updating components.

• Agile Methodologies: Proven experience working effectively within an agile development environment.

• Cross-functional Collaboration: Excellent ability to collaborate effectively with product managers, developers, and other stakeholders.

• Communication Skills: Strong verbal and written communication skills to articulate design concepts and rationales clearly.

• Problem-Solving: Ability to identify user pain points and business challenges and translate them into effective design solutions.

Preferred Skills:

• Adobe Creative Suite: Proficiency in other design tools such as Adobe CS (Photoshop, Illustrator) is beneficial.

• User Research Partners: Experience coordinating with or managing external UX research partners.

• European Accessibility Guidelines: Familiarity and practical application of WCAG or similar accessibility standards.

• Data Analysis for Design: Experience leveraging user analytics and A/B testing results to inform design iterations.

• Stakeholder Management: Proven ability to manage expectations and influence design decisions with senior stakeholders.

📝 Enhancement Note: The "5+ years" experience and requirement for a strong portfolio suggest this role is for an established designer capable of independent work and strategic contribution. The specific mention of Figma and mobile-first design are critical technical proficiencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Mobile App Design: Showcase at least 2-3 significant mobile app design projects, highlighting your role, process, and impact.

• Showcase End-to-End Design Process: Clearly illustrate your design methodology, from initial research and ideation through wireframing, prototyping, user testing, and final UI execution.

• Figma Work Samples: Include examples of your work created specifically in Figma, demonstrating your proficiency with its features.

• Design System Contributions: If applicable, include examples of contributions to or work within a design system, such as component creation or style guide adherence.

• Problem/Solution Framing: For each project, clearly articulate the user problem or business challenge, your proposed solution, and the rationale behind your design decisions.

Process Documentation:

• User Journey Mapping: Examples of user journey maps or service blueprints that illustrate complex user flows and touchpoints.

• Wireflow & Prototyping Examples: Clear wireflows demonstrating navigation and user paths, alongside interactive prototypes that showcase key user interactions.

• Usability Testing Reports: Summaries or key findings from usability testing sessions, demonstrating how user feedback informed design iterations.

• Design System Documentation: Examples of UI components, style guides, or design tokens if you have experience contributing to or managing design systems.

📝 Enhancement Note: For a Senior UX role, a portfolio is paramount. It should not just be a collection of visuals but a narrative of problem-solving, user advocacy, and process. The emphasis on Figma and mobile apps is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Digital Product Designers (UX) in Brussels, Belgium, with 5-10 years of experience, the estimated salary range is €60,000 - €85,000 annually. This estimate considers the company's scale-up status, itsme®'s mission, and the high demand for experienced UX talent in the Belgian tech market.

Benefits:

• Attractive Compensation Package: A competitive salary and potential for performance-based bonuses or equity, reflecting the senior nature of the role and the company's growth trajectory.

• Remote Work Flexibility: The ability to work remotely for up to 3 days per week, promoting work-life balance and flexibility.

• Informal & Enthusiastic Team: A welcoming and dynamic work environment with a team passionate about making a positive societal impact through digital identity solutions.

• Prime Office Location: Offices conveniently located within walking distance of Brussels Central Station, offering excellent accessibility.

• Professional Development: Opportunities to stay updated with industry trends and best practices in UX/UI design.

• Impactful Work: The chance to contribute to a product used by millions, directly influencing how people manage their digital lives securely.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered through the hybrid work arrangement. The company culture appears to value output and results over strict adherence to office hours.

📝 Enhancement Note: Salary ranges are estimates based on publicly available data for similar roles in Brussels. The benefits listed are directly from the job description, emphasizing flexibility and a positive work environment. The note about "attractive compensation package" suggests potential for negotiation or additional perks beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically Digital Identity and Cybersecurity Solutions). itsme® operates within the burgeoning digital identity sector, a critical component of digital transformation and online security.

Company Size: 150+ employees, classified as a fast-growing scale-up. This size offers a balance between the agility and innovation of a startup and the structure and resources of a more established company.

Founded: Nine years ago (circa 2017, assuming the job post date of 2026-09-20). This indicates a company with a proven track record and significant market penetration, having moved beyond the initial startup phase into a growth and expansion phase.

Team Structure:

• Cross-functional Teams: The Senior Digital Product Designer will work within cross-functional teams, a standard practice in agile product development. These teams typically include product managers, developers, QA engineers, and potentially marketing or business analysts.

• Reporting Line: While not explicitly stated, a Senior Designer often reports to a Head of Product, a Lead Designer, or a Product Manager, depending on the organizational structure.

• Collaboration Focus: The culture emphasizes collaboration across various departments, including product management, development, marketing, and stakeholders at all levels.

Methodology:

• Agile Development: The team operates within an agile development environment, meaning iterative development cycles, flexibility, and continuous feedback are key.

• User-Centered Design: A strong commitment to user-centered design principles is evident, with emphasis on user research and translating user needs into design solutions.

• Data-Driven Decisions: User insights and data analytics are leveraged to guide and support design choices, indicating a data-informed approach.

Company Website: itsme-id.com

📝 Enhancement Note: The company culture is described as informal, enthusiastic, and ambitious, with a clear mission to revolutionize digital identity management. The core values (Impact, Resourcefulness, Curiosity, Scale, Humble) provide a strong framework for understanding behavioral expectations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior level position within the Product Design function. It implies a significant level of autonomy, responsibility for complex design challenges, and the ability to influence product direction. Senior designers are expected to mentor junior team members, lead design initiatives, and contribute to the strategic vision of the product.

Reporting Structure: The Senior Digital Product Designer will likely report to a Product Lead, Design Lead, or Head of Product. They will collaborate closely with Product Managers and Solution Architects, acting as a key contributor within agile product teams.

Operations Impact: The role has a direct and significant impact on user adoption, engagement, and satisfaction for a product used by millions. By ensuring intuitive and accessible user experiences, the designer directly contributes to the company's mission of enabling secure digital interactions and its goal of becoming an internationally leading player in the digital identity space. Well-designed features can drive user trust, reduce support costs, and facilitate smoother onboarding and transaction processes, all of which are critical for business growth and market penetration.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Design Manager role, overseeing a team of designers and setting the design strategy.

• Specialization: Opportunity to deepen expertise in specific areas such as user research leadership, design systems architecture, or accessibility design.

• Product Strategy Involvement: Greater involvement in product strategy discussions and roadmap planning as a recognized senior contributor.

• Cross-functional Mobility: Potential to move into Product Management or a similar product-focused role by leveraging deep product understanding.

• International Exposure: As itsme® expands into new European markets, there will be opportunities to design for diverse user bases and contribute to international product localization efforts.

📝 Enhancement Note: The "Senior" designation implies a path toward leadership or deeper specialization within the design domain. The company's rapid growth and international expansion offer unique opportunities for career advancement and exposure to diverse markets and challenges.

🌐 Work Environment

Office Type: The company offers hybrid work arrangements, meaning a blend of office-based and remote work. The office environment is described as informal and enthusiastic, fostering collaboration.

Office Location(s): The primary office is located in Brussels, Belgium, specifically at Markiesstraat 1, within walking distance of Brussels Central Station. This central location provides excellent accessibility via public transport.

Workspace Context:

• Collaborative Hub: The office space likely serves as a hub for team meetings, brainstorming sessions, and in-person collaboration, particularly for feature conceptualization and design reviews.

• Tooling & Technology: Access to industry-standard design tools like Figma and Adobe CS is a given. The company's scale-up nature suggests a modern tech stack and an environment that embraces digital tools for productivity.

• Team Interaction: The hybrid model encourages focused work remotely and collaborative sessions in the office, fostering a dynamic team interaction pattern.

Work Schedule: The role is full-time, with an approximate 40-hour work week. The hybrid arrangement (2 days in office, 3 days remote) provides flexibility, allowing designers to structure their workdays to optimize focus and collaboration, which is beneficial for deep work required in design tasks.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, balancing the need for in-person collaboration with the benefits of remote work. The office location's accessibility is a practical advantage for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role.

• Hiring Manager Interview: Discussion about your experience, approach to design, and understanding of UX principles. This stage often includes behavioral questions.

• Portfolio Presentation & Design Challenge: A key stage where you will present your portfolio, likely focusing on specific projects that demonstrate your skills in mobile app design, Figma, and user-centered methodologies. You may also be given a small design challenge to assess your problem-solving and design thinking in real-time or as a take-home assignment.

• Team/Cross-functional Interview: Meeting with potential team members (e.g., Product Managers, Developers) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role, with a clear emphasis on mobile app design.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the solutions you implemented, and the measurable impact or outcomes. Use visuals to support your narrative.

• Highlight Figma Proficiency: Be prepared to walk through specific screens or interactions in Figma, explaining your design choices and tool usage.

• Demonstrate User-Centricity: Show how user research and testing informed your decisions and how you advocated for the user.

• Showcase Design System Work: If you have experience with design systems, clearly explain your contributions and how you ensured consistency.

• Be Concise: Respect the interviewer's time; focus on the most critical aspects of each project.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with digital identity concepts, common user flows (login, authentication, signing documents), and potential user pain points.

• Practice Rapid Ideation: Be ready to brainstorm solutions quickly to a given problem.

• Focus on Process: Even for a short challenge, explain your thought process, the assumptions you're making, and how you'd validate your design.

• Accessibility Considerations: Be mindful of accessibility best practices in any design solutions you propose.

📝 Enhancement Note: The portfolio presentation is critical. Candidates should prepare to deeply discuss their process and rationale, not just present final visuals. The emphasis on mobile and Figma is a recurring theme.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary design tool for wireframing, prototyping, and high-fidelity UI design. Proficiency is essential.

• Adobe CS: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is preferred and beneficial for asset creation or alternative workflows.

Analytics & Reporting:

• While not explicitly listed, a Senior UX Designer would typically interact with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and inform design decisions.

• Experience with A/B testing tools or frameworks for validating design iterations is also a plus. CRM & Automation:

• Not directly relevant to the core UX design role, but understanding how user data is managed in CRMs or how automated workflows impact user experience might be beneficial.

📝 Enhancement Note: The explicit mention of Figma as the primary tool and Adobe CS as preferred highlights the core technical requirements. Interaction with analytics tools is an assumed skill for a data-informed senior designer.

👥 Team Culture & Values

Operations Values:

• Impact: Leading by example and creating positive influence is a core value, encouraging designers to take ownership and drive meaningful change through their work.

• Resourcefulness: Connecting, mobilizing, and collaborating across ecosystems is key, suggesting a proactive approach to problem-solving and leveraging internal and external resources.

• Curiosity: Exploring, learning, and challenging the status quo is encouraged, promoting innovation and continuous improvement in design practices and product features.

• Scale: Building strong foundations for sustainable growth emphasizes the importance of robust, scalable design solutions and systems that can support future expansion.

• Humble: Respecting, listening, and embracing feedback for growth is fundamental, fostering a collaborative and open environment where constructive criticism is valued.

Collaboration Style:

• Cross-functional Integration: The role emphasizes working closely with product managers, developers, and stakeholders, indicating a highly collaborative and integrated approach to product development.

• Feedback-Driven: The "Humble" value suggests a culture that actively seeks and provides feedback, crucial for iterative design processes and continuous improvement.

• Knowledge Sharing: As part of an ambitious team, there will likely be opportunities for sharing best practices, design patterns, and learnings through informal channels or team sessions.

📝 Enhancement Note: The company's core values are directly integrated into the job description, providing clear insights into expected behaviors and the desired team dynamic. These values are highly relevant for understanding how to succeed and collaborate within itsme®.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Technical/Business Constraints: A common challenge in product design, requiring strong negotiation and problem-solving skills to find optimal solutions that satisfy all parties.

• Designing for a Broad User Base: Creating intuitive designs for a diverse user base (8 million+ citizens across multiple countries) with varying technical proficiencies and needs.

• Evolving Design System: Continuously updating and expanding the design system to support new features and maintain consistency across a growing product.

• Rapid Growth Environment: Adapting to the fast-paced nature of a scale-up, where priorities can shift and new challenges emerge frequently.

Learning & Development Opportunities:

• Deepening UX Expertise: Opportunities to refine skills in user research, information architecture, interaction design, and usability testing.

• Design System Mastery: Potential to become a key contributor or even lead the evolution of a complex design system.

• International Design Exposure: Gaining experience designing for different cultural contexts as the company expands across Europe.

• Mentorship: As a senior role, there's an opportunity to mentor junior designers and develop leadership skills.

• Industry Trends: Staying ahead of the curve in UX/UI, digital identity, and relevant technologies through ongoing learning and application.

📝 Enhancement Note: The challenges and growth opportunities are framed within the context of a rapidly expanding scale-up, highlighting both the demanding nature of the role and the significant potential for professional development.

💡 Interview Preparation

Strategy Questions:

• Design Process Explanation: "Walk me through your design process for a recent mobile app feature, from initial concept to final implementation. How did you use Figma and address user needs?" Focus on your methodology, problem-solving, and how you leveraged user insights.

• Design System Philosophy: "How do you approach contributing to and maintaining a design system? What are the benefits and challenges?" Be ready to discuss consistency, scalability, and collaboration.

• User Advocacy: "Describe a time you had to advocate for a user need that conflicted with business requirements or technical constraints. How did you navigate that situation and what was the outcome?" Emphasize your communication and negotiation skills.

Company & Culture Questions:

• Mission Alignment: "What excites you about itsme®'s mission to revolutionize digital identity, and how do you see your role contributing to that?" Connect your passion for design with the company's purpose.

• Team Collaboration: "How do you collaborate with developers and product managers in an agile environment? Can you provide an example of a successful cross-functional collaboration?" Highlight your ability to work effectively in teams and understand different perspectives.

• Impact Measurement: "How do you measure the success of your designs? Can you give an example of how your design choices led to a measurable positive outcome for users or the business?" Be prepared to discuss metrics relevant to UX.

Portfolio Presentation Strategy:

• Narrative Structure: For each project, follow a clear story: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.

• Visual Clarity: Use high-quality visuals and annotated screenshots to illustrate your design decisions and user flows.

• Figma Deep Dive: Be prepared to share your Figma file or walk through key screens and interactions, explaining your rationale for component usage, layout, and interactions.

• Quantify Impact: Whenever possible, use data (e.g., conversion rates, task completion times, user satisfaction scores) to demonstrate the effectiveness of your designs.

• Conciseness & Focus: Tailor your presentation to the time allotted, focusing on the most relevant aspects for this specific role (mobile, user-centered, Figma).

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, collaborative abilities, and a deep understanding of user-centered principles within a growth-oriented tech company.

📌 Application Steps

To apply for this Senior Digital Product Designer (UX) position:

• Submit your application: Navigate to the provided application link on the itsme® Recruitee portal.

• Tailor your Resume: Highlight your 5+ years of experience in digital product design, specifically mentioning mobile app design, Figma proficiency, and contributions to design systems. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features mobile app case studies, showcases your end-to-end design process using Figma, and articulates the impact of your work.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on clear storytelling, explaining your design rationale, and demonstrating your understanding of user-centered design and accessibility.

• Research itsme®: Familiarize yourself with itsme®'s mission, product, core values, and recent company news. Understand the context of digital identity solutions and the European market expansion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding salary and specific interview processes, should be verified directly with itsme® during the application and interview stages.