Senior Product Designer - Personal Everyday Banking

📍 Job Overview

Job Title: Senior Product Designer - Personal Everyday Banking

Company: NAB

Location: Ho Chi Minh City, Vietnam

Job Type: Full time

Category: Product Design / UX/UI Design

Date Posted: 2026-09-21

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive human-centered design (HCD) principles to craft exceptional user experiences for personal everyday banking products and services.

• Lead the design process from research and ideation through to prototyping and user testing, ensuring inclusive and usable solutions.

• Collaborate closely with cross-functional teams, including Product Owners, Technical Analysts, and Engineers, to deliver cohesive and attractive design standards.

• Contribute to NAB's strategic ambition of enhancing customer and banker experiences through innovative design solutions and a cloud-first approach.

📝 Enhancement Note: This role is specifically focused on the "Personal Everyday Banking" domain, indicating a need for deep understanding of retail banking customer needs and financial service user journeys. The emphasis on "connecting journeys for complex systems" suggests a requirement for strong information architecture and user flow design skills.

📈 Primary Responsibilities

• Apply human-centered design (HCD) techniques and design thinking to create outstanding customer and banker experiences.

• Conduct comprehensive desktop research, including landscape and literature reviews, competitive analysis, and trend monitoring.

• Plan and execute user interviews and testing sessions, translating insights into robust design solutions with clear rationale.

• Define and utilize key usability and user experience metrics, employing benchmarking tools such as System Usability Scale (SUS) and Standard User Percentile Rank Questionnaire (SUPR-Q).

• Develop detailed storyboards, user flows, task flows, and wireflows, including error scenarios and task analysis.

• Design and specify components within a design system, creating digital layouts and responsive designs.

• Ensure designs adhere to accessibility guidelines to create inclusive user experiences.

• Create low, mid, and high-fidelity prototypes, wireframes, and interaction designs, focusing on information architecture and accessible content hierarchies.

• Communicate design decisions confidently and articulately to a diverse range of technical and business stakeholders, building strong rapport and maintaining relationships.

• Collaborate effectively with a cross-functional team to define cohesive design standards, interaction patterns, and styles across the product suite.

• Work within an Agile framework, utilizing agile tools and methods to deliver iterative improvements.

📝 Enhancement Note: The responsibilities clearly outline a senior-level role requiring end-to-end design ownership. The explicit mention of benchmarking tools (SUS, SUPR-Q) and detailed user flow documentation (storyboards, wireflows) suggests a strong emphasis on measurable UX outcomes and meticulous process documentation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior design roles. Equivalent practical experience will also be considered.

Experience: 3-5 years of experience working as a Product Designer, UX Designer, or UI Designer. Experience within the finance or service industries is highly preferred.

Required Skills:

• Proven experience in human-centered design (HCD) and design thinking methodologies.

• Strong proficiency in user research techniques, including interviews and usability testing.

• Expertise in creating user flows, task flows, wireflows, and storyboards.

• Advanced skills in prototyping tools, specifically Figma, and other digital collaboration tools.

• Solid understanding of design systems, component design, and experience patterns.

• Experience in creating digital layouts and responsive designs.

• Knowledge of accessibility guidelines and their application in inclusive design.

• Familiarity with benchmarking metrics and tools like SUS and SUPR-Q.

• Strong understanding of HTML/CSS.

• Demonstrated experience working in Agile environments, using agile tools and methods.

• Excellent communication and presentation skills, with the ability to engage technical and business stakeholders.

• Proven ability to collaborate effectively within cross-functional teams. Preferred Skills:

• Experience in the banking or financial services sector.

• Experience with modern cloud-first technology transformations.

• Familiarity with A/B testing and other experimentation methods to optimize user experiences.

📝 Enhancement Note: The requirement for 3-5 years of experience aligns with a mid-to-senior level designer capable of independent work and mentoring junior team members. The explicit mention of "finance or service industries" and "banking domain" highlights the importance of domain-specific knowledge for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects demonstrating your application of HCD and design thinking.

• Include examples of user research, journey mapping, wireframing, prototyping, and final UI design.

• Present case studies that clearly articulate the problem, your design process, your role, the solutions you implemented, and the measurable impact (e.g., improvements in usability, efficiency, or customer satisfaction).

• Demonstrate proficiency in Figma and other relevant design and prototyping tools.

• Highlight projects that involved complex systems or intricate user flows.

• Include examples of how you have applied accessibility guidelines in your designs. Process Documentation:

• Provide examples of user flow diagrams, wireflows, and task analysis documentation.

• Showcase how you have documented design system components and experience patterns.

• Illustrate your approach to defining and tracking key UX metrics through benchmarking.

• Demonstrate experience in creating detailed specifications for design components.

📝 Enhancement Note: For a Senior Product Designer role, a portfolio is critical. It should not only display visual design skills but also a strong command of the design process, research methodologies, and the ability to articulate design decisions and their impact. The emphasis on "complex systems" and "connecting journeys" means portfolios should ideally include case studies that address these challenges.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Ho Chi Minh City, Vietnam, with 3-5 years of experience in the finance/tech sector, a competitive annual salary range is estimated between VND 600,000,000 to VND 1,000,000,000. This range accounts for the senior level, specialized industry experience, and the comprehensive benefits package offered.

Benefits:

• Generous compensation and benefit package: Attractive salary, 13th-month salary, and annual performance bonus.

• Leave Entitlements: 20-day paid annual leave and 7-day paid sick leave.

• Health & Wellness: Premium healthcare coverage for self and family, and an Employee Assistance Program for physical and mental health support.

• Team & Development: Monthly allowance for team activities, premium welcome kit, occasional gifts, and extra benefits on work anniversaries.

• Professional Growth: Access to digital learning platforms (e.g., Udemy), leadership training programs (DLP), specialized accreditations, and sponsored English courses.

• International Opportunities: Potential for training in Australia.

• Work Environment: Hybrid working model, state-of-the-art Agile office with food and beverages, and a focus on work-life balance.

Working Hours: Standard full-time hours, likely around 40 hours per week, with a hybrid working model offering flexibility.

📝 Enhancement Note: The salary estimate is based on typical compensation for senior design roles in major Southeast Asian tech hubs, adjusted for Vietnam's cost of living and the finance industry's competitive pay scales. The provided benefits are extensive and reflect a commitment to employee well-being and professional development, which are key attractors for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking and Financial Services. NAB is a major Australian bank undergoing a significant "Cloud First" technology transformation, aiming to leverage modern tools and techniques similar to leading global tech companies. This indicates a forward-thinking environment that values innovation and digital advancement within a traditionally regulated industry.

Company Size: NAB is a large, established financial institution. While the specific size of the Vietnam-based tech/design hub isn't provided, its parent company is a global entity with tens of thousands of employees, suggesting access to substantial resources and a structured corporate environment.

Founded: NAB was founded in 1858, signifying a long history and deep expertise in the financial sector, now coupled with a strong drive for digital evolution.

Team Structure:

• The role operates within the "Personal Everyday Banking" product domain, suggesting a dedicated product team.

• Collaboration is expected with Product Owners, Technical Analysts, Engineers/Developers, and other cross-functional experts within the business.

• The design team likely follows a hub-and-spoke model or a dedicated design function within the tech organization, supporting various product areas.

• The "Cloud-First" initiative implies a strong focus on modern engineering practices and potentially dedicated cloud teams. Methodology:

• Human-Centered Design (HCD) & Design Thinking: Core methodologies for understanding user needs and creating solutions.

• Agile: The team operates within an Agile framework, emphasizing iterative development, collaboration, and flexibility.

• Data-Driven Decisions: Use of metrics, benchmarking (SUS, SUPR-Q), and user research to inform design choices.

• Cloud-First Transformation: Embracing modern cloud technologies and digital practices to drive innovation.

Company Website: https://www.nab.com.au/ (Global)

📝 Enhancement Note: The "Cloud-First" transformation is a key differentiator, suggesting an environment that is embracing modern tech stacks and agile practices, which can be appealing to designers looking to work with cutting-edge tools and methodologies within a stable industry. The blend of traditional banking with digital innovation is a unique aspect of NAB's culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy, expertise, and responsibility. Senior designers are expected to lead projects, mentor junior team members, and contribute significantly to design strategy and best practices. They are key contributors to product success.

Reporting Structure: The role likely reports into a Design Lead, Head of Product Design, or a similar senior design management position within the Vietnam technology hub or the broader NAB digital organization. Collaboration with Product Owners and Engineering leads is integral to the day-to-day workflow.

Operations Impact: Senior Product Designers have a direct and significant impact on the success of digital products by shaping user experiences. For "Personal Everyday Banking," this translates to improved customer acquisition, retention, satisfaction, and operational efficiency through intuitive and accessible interfaces. Their work directly influences customer engagement with NAB's core banking services.

Growth Opportunities:

• Technical Leadership: Deepen expertise in specific design areas (e.g., complex system design, accessibility, design systems) and become a subject matter expert.

• Mentorship: Guide and mentor junior designers, contributing to the growth of the design team.

• Cross-functional Leadership: Take on more complex projects with broader business impact, potentially leading design initiatives across multiple product areas.

• Management Path: Transition into Design Lead or Managerial roles, overseeing design teams and strategy.

• Industry Exposure: Gain in-depth experience in the financial services sector and contribute to digital transformation within a large, established bank.

• International Exposure: Potential opportunities for training or collaboration with teams in Australia.

📝 Enhancement Note: The career path for a Senior Product Designer at a company like NAB, especially during a digital transformation, offers a blend of deep craft development and potential leadership opportunities. The emphasis on "cloud-first" and "modern technologies" suggests that designers here can stay at the forefront of industry trends.

🌐 Work Environment

Office Type: The description mentions a "State-of-the-art & modern Agile office," suggesting a contemporary workspace designed to foster collaboration and innovation.

Office Location(s): Tower A The Hallmark Building, 15 Tran Bach Dang An Khanh Ward, Thu Duc, Ho Chi Minh City, Vietnam. This location places the office in a modern business district.

Workspace Context:

• Collaborative Environment: The office is designed to be modern and Agile, promoting interaction and teamwork. The hybrid model also implies a need for effective remote collaboration tools and practices.

• Tools & Technology: Access to Figma, research tools, and other digital collaboration tools is expected. The company's "Cloud-First" strategy suggests a modern technology stack is in place.

• Team Interaction: Opportunities for close collaboration with Designers, Product Owners, Technical Analysts, and Engineers/Developers are integral to the role. Regular team activities and company events are also mentioned.

Work Schedule: A hybrid working model is offered, balancing office presence with remote work. Standard full-time hours (likely 40 hours/week) are expected, with a focus on work-life balance.

📝 Enhancement Note: The hybrid model is a significant factor for work-life balance. The "modern Agile office" description suggests a dynamic and functional workspace designed to support collaborative design workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter screens applications for basic qualifications and cultural fit.

• Portfolio Review: A critical stage where candidates present their portfolio, showcasing relevant projects, design process, and problem-solving skills. Expect to walk through 2-3 key projects.

• Technical/Design Interview: In-depth discussion on design methodologies, HCD principles, Figma proficiency, and problem-solving approaches. May involve a design challenge or case study discussion.

• Cross-functional Team Interview: Meeting with Product Owners, Engineers, or other stakeholders to assess collaboration skills and understanding of the product development lifecycle.

• Final Interview: Potentially with senior design leadership or a hiring manager to discuss strategic thinking, leadership potential, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with complex systems, user flows, and the banking/finance domain. Highlight your role and impact clearly.

• Tell a Story: For each project, articulate the problem statement, your process (research, ideation, testing), design decisions, and measurable outcomes. Quantify impact whenever possible.

• Showcase Process: Don't just show final screens; detail your user research, wireframes, prototypes, and iterations. Explain why you made certain design choices.

• Highlight Figma Proficiency: Be ready to discuss your workflow within Figma, including component libraries, auto-layout, and collaboration features.

• Address Accessibility: Clearly explain how you incorporated accessibility best practices into your designs.

• Tailor to NAB: Research NAB's current digital offerings and understand their "Cloud-First" initiative to tailor your presentation and responses.

Challenge Preparation:

• Be prepared for a design exercise that might involve analyzing a user flow, identifying usability issues, or proposing design improvements for a banking-related scenario.

• Practice articulating your thought process clearly and concisely.

• Focus on demonstrating your HCD approach and how you would gather insights and iterate on solutions.

• Be ready to discuss your understanding of HTML/CSS and how it influences your design decisions.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare to deeply discuss their design process, rationale, and the measurable impact of their work, especially in the context of complex financial systems and customer journeys.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a must.

• Research Tools: Various tools for user interviews, surveys, and usability testing (e.g., Lookback, UserTesting.com, Qualtrics, SurveyMonkey).

• Digital Collaboration Tools: Platforms for team communication and project management (e.g., Slack, Microsoft Teams, Jira, Confluence).

Analytics & Reporting:

• Benchmarking Tools: System Usability Scale (SUS), Standard User Percentile Rank Questionnaire (SUPR-Q).

• Analytics Platforms: Familiarity with tools used to track user behavior and product performance (e.g., Google Analytics, Adobe Analytics, Amplitude) is beneficial.

• Data Visualization Tools: Experience with tools that present user data and insights clearly.

CRM & Automation: While not directly a CRM role, understanding how design impacts customer journeys within a financial institution means familiarity with how user data is managed and how automated processes might interact with the user interface is advantageous.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. A strong understanding of how design outputs integrate with development workflows and how to measure design impact through analytics is also crucial for a Senior Product Designer.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and improving the customer and banker experience is paramount, driven by HCD.

• Collaboration: Working effectively in cross-functional teams is essential for success.

• Innovation & Growth: Embracing a growth mindset and contributing to NAB's digital transformation, including its "Cloud-First" initiative.

• Inclusivity & Accessibility: Commitment to creating designs that are usable and accessible to all customers.

• Excellence: Striving to create "best in class" products and services.

Collaboration Style:

• Cross-functional Integration: Close partnership with Product Owners, Engineers, and Technical Analysts is expected.

• Open Communication: Encouraging clear, concise, and confident communication with all stakeholders.

• Iterative Design: Working within an Agile framework means a collaborative, iterative approach to design and development.

• Feedback Exchange: A culture that values constructive feedback for continuous improvement.

📝 Enhancement Note: The emphasis on "human-centred design," "growth mindset," and "inclusion" points to a modern, progressive design culture within NAB, even within a traditional industry. The "Cloud-First" approach also suggests a culture that embraces change and new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Financial Systems: Designing intuitive user experiences for intricate banking products and processes.

• Balancing User Needs with Business/Regulatory Requirements: Navigating the constraints of a regulated industry while advocating for user-centricity.

• Cross-functional Alignment: Ensuring consistent design vision and implementation across diverse teams and stakeholders.

• Digital Transformation Pace: Keeping pace with NAB's ambitious "Cloud-First" transformation and integrating new technologies.

• Remote/Hybrid Collaboration: Effectively collaborating and maintaining strong team cohesion in a hybrid work environment.

Learning & Development Opportunities:

• Specialization: Deepen expertise in financial services UX, complex system design, or accessibility.

• Leadership Skills: Develop skills in mentoring, project leadership, and potentially people management.

• Industry Trends: Stay updated on the latest UX/UI trends, design technologies, and best practices in fintech and digital banking.

• Formal Training: Access to platforms like Udemy and structured leadership programs.

• International Exposure: Opportunities for training and collaboration in Australia.

📝 Enhancement Note: The challenges are typical for senior roles in large, transforming organizations within regulated industries. The growth opportunities are robust, offering paths for both deep craft specialization and broader leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to connect complex user journeys for a financial product. What was your approach, and what was the outcome?" (Focus on HCD, user flows, and impact)

• "How do you balance user needs with technical constraints and business/regulatory requirements in the banking sector?" (Demonstrate understanding of industry context and problem-solving)

• "Walk us through a project where you significantly improved a customer's experience through design. What metrics did you use to measure success?" (Showcase impact, HCD, and data-driven approach)

• "How do you ensure your designs are accessible and inclusive for all users, particularly in a diverse customer base like NAB's?" (Highlight accessibility knowledge and commitment) Company & Culture Questions:

• "What interests you about NAB's 'Cloud-First' transformation and its impact on the banking industry?" (Research and align with company strategy)

• "How do you approach collaboration with engineers and product owners in an Agile environment?" (Focus on teamwork and communication style)

• "Based on your understanding of NAB's brand, what opportunities do you see for enhancing the Personal Everyday Banking experience?" (Show initiative and domain understanding) Portfolio Presentation Strategy:

• Structure: Begin with an overview of your role and the project's objective. Dive into your process (research, ideation, user flows, wireframes, prototyping, testing, final design). Clearly articulate your design decisions and rationale.

• Highlight Impact: Quantify the results of your work using metrics (e.g., increased conversion, reduced task time, improved satisfaction scores, reduced support queries).

• Demonstrate Figma Skills: If relevant, show specific Figma features or workflows used, especially for complex components or prototyping.

• Emphasize Collaboration: Discuss how you worked with stakeholders and team members.

• Prepare for Q&A: Anticipate questions about your design choices, alternative solutions, and how you'd handle specific challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of HCD, the ability to navigate complex financial product design, strong collaboration skills, and a clear vision for improving user experiences within NAB's evolving digital landscape.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the NAB careers portal via the provided URL.

• Tailor your Resume: Highlight your 3-5 years of experience as a Product/UX/UI Designer, specifically mentioning any experience in finance, banking, or service industries. Emphasize your proficiency in Figma, HCD, Agile methodologies, and knowledge of HTML/CSS. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest projects that showcase your end-to-end design process, particularly those involving complex systems, user flows, and measurable impact. Ensure your portfolio clearly articulates your role, process, and outcomes.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, design rationale, and the impact of your solutions. Be ready to discuss your approach to HCD, accessibility, and collaboration.

• Research NAB: Understand NAB's mission, its "Cloud-First" transformation, and the challenges and opportunities within the digital banking space. This will help you tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.